Keyword research is one of the most important valuable activities any online marketer can use to drive traffic and attract visitors to their site. Ranking for your target keywords can significantly impact your ability to make money online. What’s important to understanding SEO content is that it’s not only about getting visitors, it’s about getting the right visitors.
Writing SEO Content starts with choosing the right keywords and phrases. Your target audience tell you exactly what they are looking for when they type specific keywords and phrases in the search engine browsers.
There are a number of tools online marketers can use to find relevant keywords for their content.
Here is a list of research sources:
- Google Adwords Keyword Tool
- Google Insights for Search
- Google Trends Keyword Demand Prediction
- Microsoft Advertising Intelligence
- Wordtracker’s Free Basic Keyword Demand
Google’s AdWords Keyword tool is probably the most popular method for SEO keyword research. It recommends keywords, lists estimated global and local searches, and also predicts the costs associated with running ad campaigns. Looking over your keyword lists will give you some great ideas for providing new and valuable content to your blog, or website visitors.
The key to creating effective SEO content is finding the balance between strategically placed keywords and phrases while appealing to your readers and the search engines.
SEO content should include keyword phrases that represent the types of words used by the people who are searching for what you have to offer. This includes searching for long tail keywords that show buyers intent.
Long tail keywords are phrases with three or more words. In these types of phrases, your target market is telling you very specifically what they want to find.
Including relevant keyword phrases in your marketing content is the most effective method of attracting natural organic traffic to your site.
It’s also important to create SEO content that provides value to its readers. Your content should be written well, contain useful information, and have a positive impact on the readers experience.
When visitors land on your site, you may only have one chance to make a good impression. So make it count. Targeted keyword phrases may attract traffic to your site, but it’s the quality of your content and the benefit they get from it that will determine if they choose to stay and return a second time.
To maintain your search engine rankings, make sure you are updating your site with new SEO content regularly.
This helps with your page rank because the major search engines will typically rank websites that are updated consistently higher than others are. Additionally, frequent content additions can help capture new website visitors and encourage repeat visits.
Keyword research is not everything, but it is an extremely powerful tool that can help your site get the traffic you need to drive more sales, profits and followers.