Never underestimate the power of personal branding – or in other words, putting yourself on the forefront of your business. People buy from people – not necessarily because of the company or product.

I’ve seen a lot of business owners who prefer to be anonymous and let their brand be on the front line, however there lies a major risk of losing a huge market that’s waiting to buy from you.

In my case, the company that I started SCION SOCIAL was started based on the personal branding I had developed over the years even before the company’s inception. It’ helped me instantly connect and build customers much faster than going the regular route.

Here’s 9 Reasons Why Personal Branding Is Important

1. You get to express yourself and tell the world what you stand for. This will help you attract the right people to your business.
2. It instantly makes you a thought leader in your niche. You can start standing out from the crowd.
3. It helps you attract and collaborate with other experts in your industry.
4. When you’re active on all major social media platforms, you have multiple touch points from where you can get business.
5. This will constantly motivate you to learn more and add value to your community, as you get more visible.
6. This will help you attract more speaking or coaching engagements.
7. Recording videos and uploading regularly, will help you connect with your target market and will establish that trust and rapport with your potential prospects. At the end of the day – people buy from whom they trust.
8. Other influencers in your industry will start noticing you and this gives you a chance to get even more visible when they endorse you.
9. By branding yourself online, you will instantly move to the top 5% of people in your niche.

Now that you know the benefits of personal branding, what does it really involve?

What should you be doing to enhance your personal brand online?

Here’s a complete A-Z Guide by Placeter, which is really cool.

A-Z Guide To Personal Branding

Click here to learn my personal branding formula.