In this video, you will learn about deep consumer psychology. I’m gonna be sharing how people buy stuff online and why they buy.
Buying is always an emotional decision it is a never a logical decision, we rationalize it after only we purchased something. So if you are going to do stuff online if you are able to demonstrate or tap into the emotions of the buying experience you’ll have much higher conversions.
If you want to increase your sales, you have to give people the experience of what they gonna feel emotional after they purchased the product.
27 reasons why people buy:
- Fear
- Desire
- Safety
- Adventure
- Significance
- Relationships
- Health
- Success
- Sense of Purpose
- Growth
- Appreciation
- Save Time
- Faster
- Better
- Cheaper
- Security
- To Be Attractive
- Comfort
- Happiness
- For The Story
- Because It’s New
- Trust In the Brand
- Bored
- Nostalgia
- Addiction
- Exclusivity
- To Be Worthy
If you find out which emotions are alignment with your particular product or service and then if you craft your entire sales process based on this you are going to get 10 to 20 times conversions than before.
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What impacted you the most in this video? Comment below.
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