In this video, you will learn about deep consumer psychology. I’m gonna be sharing how people buy stuff online and why they buy.

Buying is always an emotional decision it is a never a logical decision, we rationalize it after only we purchased something. So if you are going to do stuff online if you are able to demonstrate or tap into the emotions of the buying experience you’ll have much higher conversions.

If you want to increase your sales, you have to give people the experience of what they gonna feel emotional after they purchased the product.

27 reasons why people buy:

  1. Fear
  2. Desire
  3. Safety
  4. Adventure
  5. Significance
  6. Relationships
  7. Health
  8. Success
  9. Sense of Purpose
  10. Growth
  11. Appreciation
  12. Save Time
  13. Faster
  14. Better
  15. Cheaper
  16. Security
  17. To Be Attractive
  18. Comfort
  19. Happiness
  20. For The Story
  21. Because It’s New
  22. Trust In the Brand
  23. Bored
  24. Nostalgia
  25. Addiction
  26. Exclusivity
  27. To Be Worthy

If you find out which emotions are alignment with your particular product or service and then if you craft your entire sales process based on this you are going to get 10 to 20 times conversions than before.

Do You Want To Learn The Formula That Helped 100+ People Make Over ₹300,000 As A Digital Coach?

What impacted you the most in this video? Comment below.


Siddharth Rajsekar aka Sidz is a college drop-out, "musician turned digital geek", a spiritually grounded minimalist, father of 2, and husband of a loving wife. He founded the Internet Lifestyle Hub in 2018 to fix the education and employment system for good. Currently, he is helping over 11,000+ coaches, teachers, and experts digitize their knowledge. He’s an international best-selling author of the book You Can Coach and is on a mission to help 1,000,000 people live a lifestyle of freedom!

    2 replies to "27 Ways To Get People To Give You Money (Consumer Psychology)"

    • Priyanka Tripathi

      Buying is alwauys an emotional decision
      Top 2 psychology of people buying
      Fear- people want to avoid pain.
      Desire-More money , better desirable life , better results
      Safety-Fear of unknown
      Adventuee- Adrenal rush,
      Significnce- Feel significant, Score card in business is ur bank account.
      Low phase in my life i made these payments.
      Better relationship
      Better health
      Success- I have done it. Achievers……
      Sense of Purpose- Apple……for brands. I am not going to be in group but unique.
      Growth- They want to grow
      Appreciation- Women buy jewllery, life style oriented products
      Save Time- Uber, Swigy
      Faster- Speed,
      Better-
      Cheaper-Amazon ….looking for cheaper things. Best deals
      Security-School abmission for child, secure the childs future
      To Be Attractive- Look cool
      Comfort-Travel ticket ..crapy bus ..upgrade for comfort
      Happiness- Charity ..feel good..Part with money.
      For The Story-photograhs captured
      Because It’s New-iphone..
      Trust In the Brand-nike..stood the test of time.
      Bored-want something new
      Nostalgia-meetup with friends..buy to remember the past.
      Addiction-
      Exclusivity
      To Be Worthy

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