Do you want to know the best social media strategy for experts, coaches, trainers, and speakers? In this podcast, I break it down into 5 essential elements — long-form versus short-form content, content types, and ideal publishing frequency.
If this podcast inspired you, please drop a 5-star review on Apple or Spotify.
What you will learn in this podcast?
Why focus on long-form vs short-form content?
What should be the ideal publishing frequency?
What platforms to focus on ideally?
India's Most Impactful Webinar
112 replies to "Best Social Media Strategy For Experts"
Long form and Short form Content.
Best Social Media Strategies :-
1. First focus on 80% long form content – YouTube, Podcasts, Long form Texts like 500 to 700 Words.
2. Short Form Content like Reels.
3. Understand Content Types.
4. The Content Call To Action.
5. Frequency should be two YouTube videos in a Week.
#IlhDeepLearner
Thank you Siddharth for topic you discussed-Best Social Media Strategies for Experts-
Biggest Takeaways-
To have Money in Banks we have to concentrate and put more focus on Creating Long Valuable Content to attract the Organic Leads in Social Media – like YouTube , LinkedIn Podcasts , Twitter , the content type should be based on 80% based on Principles and Strategies and 20% on Tactics and Tools.
Frequency of publishing Videos – Long Content and Short Content as Shorts and Podcasts Twice per week , 3 – 4 stories daily one reel in Instagram, Long Valuable Posts Newsletter we can publish in LinkedIn to generate maximum Organic Leads , and then inviting them to Webinar and then converting them to Customers.
Use Short Content as a Teaser to hook and hold the interest of the Customers or Clients.
#ilhdeeplearner
#ilhfamily
The best social media strategy for experts
Why focus on long-form vs short-form content?
What should be the ideal publishing frequency?
What platforms to focus on ideally?
What is the best social media strategy for experts, trainers & coach?
Money in the bank(MIB)
Measure of social success
Is it number of subscriber, Is it number of people liking
How do you convert followers into consistent sales and following customers?
How to convert followers into
1.Long Form content and Short-form content anything that’s above 15min short form less than 2min. Entertainments and Educators add value to life. If you are an educator who are targeting the classes. First, you need to focus on long form content what should be percentage 80% your effort into long form content. There are primary medium you need to focus first is youtube. Longform text in linkedIn 500-700 words you are going to be standing out from the crowd.
2.Short form content (20%) story reels form Instagram as teaser to longer content to add value.
3.Content type ratio 80% is evergreen based on a test of time and 20% based on tactics and tools.
4.Content call to action. If you want to maximize your social media strategy. In long form content you can get people to lead magnet, FB group, eBook, free webinar
5.Right frequency Publishing content- Youtube-2 Videos per Week, 2 podcast per week, 3-4 story per day ,One reel per day Instagram, Twitter multiple tweets, LindkenIN, Focus on high value textual post per days.
#ilhfamily #ilhdeeplearner
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
#ILHDEEPLEARNER
My learnings are:best social media strategy for trainers,coaches and experts is making money into the bank not number of followers in Instagram,not number of subscribers,likes and shares in YouTube.
2 types of content:long form and Short form
2 kinds of influences:entertainers and educators
Educators will add value to the people.so that they attract right kind of people.
Focus on long form: 80% of time for YouTube, podcast and long form text (500 to 700 words).If you do long form content,you will be standing out of the crowd.
Short form content will be reels or stories in Instagram and Shorts in YouTube.
Content types:80% of content -deliver principles and strategies
20% of content-deliver tactics and tools.
Content call to action: follow strategy 1.click on the link below for join fb group or register my webinar.
I need to follow below structure:
Upload 2 videos per week in YouTube.
2 podcasts per week
1 reel per day in Instagram
2 or 3 posts per day in FB group
Can do many twitts in a day
One solid high text value in linked in
#ILHDEEPLEARNER
My learnings are:best social media strategy for trainers,coaches and experts is making money into the bank not number of followers in Instagram,not number of subscribers,likes and shares in YouTube.
2 types of content:long form and Short form
2 kinds of influences:entertainers and educators
Educators will add value to the people.so that they attract right kind of people.
Focus on long form: 80% of time for YouTube, podcast and long form text (500 to 700 words).If you do long form content,you will be standing out of the crowd.
Short form content will be reels or stories in Instagram and Shorts in YouTube.
Content types:80% of content -deliver principles and strategies
20% of content-deliver tactics and tools.
Content call to action: follow strategy 1.click on the link below for join fb group or register my webinar.
I need to follow below structure:
Upload 2 videos per week in YouTube.
2 podcasts per week
1 reel per day in Instagram
2 or 3 posts per day in FB group
Can do many twitts in a day
One solid high text value in linked in
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
#ILHDeeplerner
Convert leads into sales:
#MIB_Money in the banks .
#Content _Long terms and short terms .
#People _Entertainer and educators .
#Focus on 80% effort on long term content ,like You tube podcasts .
# 20% Efforts on shorts content like Instagram, reel or story .
# Focus on content types ratio _ 80% on principle and 20% on strategy .
# Content call to action strategy .
# Frequency _2 video per week and 2 per week podcast ,reels.
# Face book _2-3 post per day
# LinkedIn _200-300 words to nurture an audience .
Hey Sir , Thanks 🙏 for sharing this wonderful strategies and letting us know the game of social media ..
So here the important points that you need understand when it comes to SOCIAL MEDIA STRATEGIES :
There are actually TWO types of Influencers in social media , One is ENTERTAINERS who actually entertain people by doing vlogging , gaming And Second is EDUCATORS who actually educate people by giving knowledge and adding more value .
1️⃣ You need to focus on LONG FORM CONTENT which is 10 to 15 minutes duration when it comes to YouTube and 100 to 200 words when it comes to FB Post or Blog Post . The main thing here is you have to put 80% of your efforts on creating long form content .
👇 Below are the primary social media networks you need to focus on to publishing long form content .
🎥 YOUTUBE
🎙️PODCAST
📝 LONG FORM TEXT
Your 80% focus should be on these platforms and creating LFC .
2️⃣ Creating SHORT FORM CONTENT , And this is pretty much easier to pull audience by creating 1 to 2 min videos . And major platforms or social media channels you need to focus to publish your SFC are 👇
🤳 Instagram Reels
🎦 Youtube Shorts
And use this Short form content to actually pull the audience to Long From Content where you add more value .
3️⃣ Understand CONTENT types : 80% of your content should be evergreen principles and strategies and 20% should on tactics and tools .
4️⃣ Have a content CALL TO ACTION : Have a call to action button at the end of your videos , your blog and in your website so that you can pull the audience to your private group of Facebook and you nurture them on daily basis and make them as leads , So that you will be able to convert those leads into sales in your webinars or 121 sessions .
5️⃣ Have a right FREQUENCY : You have to decide right frequency of publishing content . Like two videos per week in YouTube , Two podcasts in a week , For FB 1 to 3 posts per day and that should be high valuable one . And when it comes to Instagram one post a day and 3 to 4 stories per day .
So these are the main social media strategies to get more audience in organic way and converting them into leads and then into sales and lastly you making money . The ultimate goal is MIB (Money In Bank) And that too adding more value to your audience .
So yup that’s it from my side , These are the learnings and thoughts of mine from this podcast and thank you so much Siddharth sir for making this type of content and helping us to achieve results .
#ILHDEEPLEARNER #ILHCOMMUNITY #ILHMEMBER
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
#ILHDeeplerner
#ILH
BEST SOCIAL MEDIA STRATEGY FOR TRAINERS, COACHES AND EXPERTS
Best social media strategy is focus on 80% of time in developing long form content and 20% of time in developing short form content.
In that 80% of content focus on ever green principles and strategies and 20% on tactics and tools.
And have strategic call to action at the end of every piece of content.
Frequency of Uploading is 2 videos per week on YouTube, 2 podcasts per week, 1 reel per day in Instagram, 2 or 3 posts per day in FB group.
Our whole idea is to use short form content to lead them long form content, to nurture them long form content get them into a lead system and so that you can convert that leads into sales in webinar or 121 session and whatever it may be.
“IF YOU WANT MONEY IN YOUR BANK IT IS THE RIGHT STRATEGY”
Thank you Sidz!!!
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
# ILH 👪
#ILH DEEP learner
Best Social Media Strategy For Xperts
MIB : MONEY in bank
2 types of content
Long form content 15 minutes duration
Short form content less than 2 minutes
2 types of influenced Entertainers &
Educators.
80% of effort should be in long form
Content.
3 mediums you need to focus on
YouTube, Instagram, Podcast
80% of content should be based on
Principles & strategies that are evergreen will stand test of time &
20% of time should around tactics &
Tools.
As court you got to have strategy call
To actions after every piece of content.
Frequency : YouTube 2 Videos per week
2 podcasts per week to start with
Instagram 3 2 4 stories per day. If u r
Looking at facebook 2 to 3 posts per
Day.
#ilhdeeplearner
#ilhfamily
What matrix you measure about you social media strategy …..
Is it number of reach…..
Is it number of followers ….
Is it number of like …
Is it number of engagements …..
Key … MIB ….
Money in the bank …
There are two type a of content ….
Short form content …
Long form of content …
Knowledge giver have to be focus on long form content ….
Platform would be … YouTube and Facebook …. 80% effort should go for This section ….
20 % effort on short form content …. Platform would be Instagram ….
80% content based on ever green ….
20% content … One time content review of tools and hardware ….
Frequency …. 2 video per week on YouTube …. 2podcast per week… I reel per day Instagram … 3 4 stories per day …. 3 4 post per week Facebook group ….
Key …. Show case short form content … Divert that audience to long form content … Then divert them to Facebook group and give them valuable long form content nurture them…. Then again invite them for webinar … Workshop …121 …. To your lead magnet ….
Thank you
Grateful ….
Got 1 score in my productivity tracker ….its midnight and wanted to score that one …. Its important for me …
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
My reference point as it always has been, is Sidz’s podcats
https://siddharthrajsekar.com/best-social-media-strategy-for-experts/
While the short form reels are effective in Instagram, explaining very much about the short attention span, the long term content defines the engagement. The customer decides the success of the long form content?
Well he does not have the attention span. If he does not watch a youtube video, how come he listens to a long podcast in Apple or in Spotify?
I do not analyse so much, and follow what my mentors say. It doe snot harm to follow them. Not reinventing the wheel, and not getting paralysed in the process is the key.
Investment for long period is a pain, but that is how the bamboo tree sprouts. Once out off the ground, nobody can stop.
I am still confused of the customer behavior. The entrepreneur mindset that needs to manifest the result, needs the discipline at the very basic level. The short form, long form is not a problem. Consistency is not a problem. It is the right kind of audience which has been a problem.
The audience needs value before the decision. There fore the Call to action (CTA) is so important.
In long form content you can get people to lead magnet, FB group, eBook, free webinar
Right frequency Publishing content is posting 2 Youtube Videos per Week, 2 podcast per week, 3-4 story per day ,One reel per day Instagram, Twitter multiple tweets and LindkenIN,
Focus on high value textual post every day.
#ilhfamily #ilhdeeplearner
#ILHDEEPLEARNER
My lessons learnt
Best social media strategy for experts, coaches and trainers who want to make a solid business
What is the metric to measure success on the internet?
The number of followers on Instagram, and a number of subscribers on YouTube, is the number of people liking and commenting on your post. How to convert the followers into consistent sales and customers?
The concept how to do it
Content :can be long form (10-15 min) / short form (1-2 min)
Types of people on internet: Entertainers/ educators. Entertainers are creative, arts type people have millions of followers, try to entertain people. Educators are educating people, giving knowledge, add value to lives.
Entertainers, like fashion entertainer, can do lot of short form content, build your brand, get brand endorsements/ brand sponsorships. They go after number of reaches you get.
Educators, who want to reach out to those who resonate with you, and convert that into your business, then follow the tips.
1. Concentrate on Longford content. 80% in longform content. Youtube, Podcast, Longford texts Concentrate on 3 primary social media platform. Youtube- more reachable and postable. In Instagram your post will get lost in the feeds after some time. In YouTube, if you do a right video, use appropriate search words, tag them right, you can still see your video after many years. It will stand the test of time. Long form posts 500-700 words on LinkedIn or on YouTube communities. As this will hooking and hold the item this will help attract people who want to spend more time with you
2. Shortform content: 20% of time for this. As in Instagram reels, YouTube shorts. This gives more reach more visibility and you become discoverable. Combining both, when you do a video/podcast, then post a story or reel on instagram, and direct audience towards longformcontent. Use them as teasers to come to longform content, as that’s where you share your expert knowledge
3. Third area to focus is to understand content types. 80% of the content can be on principles and strategies which stand the test of time/ evergreens, and 20%on tactics and tools
4. Content call to action.: have a strategic call to action after every content, for eg, in along form content you can get audience to Facebook group/ lead magnet- ebook/quiz/ webinars. Check for 33 lead magnets in Lead generation challenge. CTA will be like , if you like this video click here to join my webinar /join my private VIP Facebook group, in FB you can nurture them for a long time. Check FB digital leadership mastermind with 100,000 experts, coaches, teachers. They are nurtured every day with valuable contents, insights, polls etc.
5. The right frequency of publishing the content: Youtube -2 videos/week, 2 podcasts/ week. On Instagram 3-4 stories/ day, or 1 reel/day/ 1 post day. On Twitter. you can do multiple tweets a day. On Facebook 1or2 posts a day, less on pages, and more on groups (2-3 posts per day). On linked in 1 solid high-value textual post 200-300 words a day, giving tangible tips without links. Short form-long form- webinar- sales
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
Best social media strategy for experts:
1) two type of content
Long form content and short form content
1) LFC is anytning above 10 -15 minute duration
2) SFC is anything 1- 2 minute duration
2) Two kinds of influencers
entertainer and ecucator
1) entertainers – focus on followers and views
2) educators- focus on making a difference in audience and add value in his life
LFC – 80% Focus on lfc. start with 3 kind of social media plateform 1) youtube 2) Podcast 3) long form content blog – 500-700 words
SFC – 20% reels, story, shorts.
3) Content types
4) content- call to action
5) Frequency -Youtube-2 Videos per Week, 2 podcast per week, 3-4 story per day ,One reel per day Instagram, Twitter multiple tweets, LindkenIN, Focus on high value textual post per days.
#ilhdeeplearner
Best Social Media Strategy For Experts-Trainer and Coaches
There are two types of content long-form and short-form content. Target class, not the public
What will you learn in this podcast?
Why focus on long-form versus short-form content?
What should be the ideal publication frequency?
Which platforms to focus on ideally?
Best Social Media Strategies:-
1. First of all focus on 80% Youtube -long-form content – 500 to 700 words like YouTube, Podcast, and long-form text.
2. Short form content 20% Instagram, reel as a teaser.
3. We need to Understand Content Types.
4. Material for Call to Action (CTA).
5. Frequency- Two videos per week on Youtube. Facebook and LinkedIn 200-300 words of solid high value content
It will generate leads.
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
Key takeaways:
Content can be of 2 types – long form content and short form content.
Duration for long form content will be of 10 to 15 minutes and duration of short form content will be of 2 minutes maximum.
There are 2 categories of video makers seen in market – entertainer and educator.
Educator adds value to life.
The target of an educator will be 80% on long form content. Within that first focus should be given on making YouTube videos and Podcasts. Second priority can be publishing newsletters on YouTube community of 500-700 words.
20% focus will be given to short form contents like making reel on Instagram or creating short YouTube videos. This type of contents can easily attract the customers and can give more visibility.
But long form contents are lead magnet and can make clients to join webinars and website and to buy products.
80% of long form contents are on evergreen principles and concepts. 20% of such contents are around tactics and tools.
Frequency should be maintained like 2 YouTube videos per week, 2 Podcasts er week, 1 reel with 3-4 short form contents on Instagram per day, 1 or 2 posts per day on Facebook, or 1 solid text of 200-300 words on LinkedIn can be done.
#ILH Deep Learner
Two types of content:
Long term- anything above 10-15 minutes- 80% of your effort should be in long form content
there are three primary media that you need to focus on.
Short term- less than a minute or two-20 percent on. 20% of your effort should go towards short form content and in that the two platforms are definitely Instagram reels and you can also do YouTube shots as well.
-Have strategic call to action
If you’re an educator and you want to attract the right kind of people coming to you
there are three primary media that you need to focus on :
1) Youtube: Beautiful thing about YouTube is when you post a video and you tag it properly and upload it properly with the right keywords and tags and you do the right research, you can be found even after two or three years. look at the effort to output ratio
2) Podcast:
3) LinkedIn: writing out a long form text which is at least say 500 to 700 words in total
If you’re able to focus 80% of your effort in this, you’re going to be really standing out from the crowd and you’re going to be attracting people who will be spending more time with you because this is all a game of who can hold the attention for a longer period of time
The second idea is short form content. Now 20% of your effort should go towards short form content and in that the two platforms are definitely Instagram reels and you can also do YouTube shots as well. Short form content gives more reach, more visibility, you get discovered
Combine both of these forms
Use short form content as teasers to get people to your long form content because that’s where you’re going to be giving somebody a wholesome meal to eat. Whereas short form content is like fast food is like this eating french fries.
The third area to focus on for a social media strategy is to understand content types
80% of my content are based on principles and strategies that are evergreen, that will stand the test of time. And 20% of my content is around tactics and tools
The fourth idea is the content call to action. If you want to really maximize your social media strategy as an expert, you’ve got to have strategic call to action after every piece of content.
For example, in a long form content, you can get people back to your Facebook group. You can get people back to your lead magnet. Whether it’s an ebook or a quiz or something like that, you can get people back to your free webinar. There are 33 different types of lead magnets available.
You have to decide on the right frequency of publishing your pieces of content
Youtube: 2 videos per week
Podcasts: 2 podcasts per week
Instagram:
3-4 stories per day
1 Reel per day
Facebok and twitter: As per your influence
More focus to be kept on facebook groups with 2-3 posts per dayLinkdin: Write an article 200-300 words per day
Bottom line is get leads in your system so that you can nurture them and have MIB.
#ILHDeepLearner
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
Best social media strategy for experts, coaches and trainers who want to make a solid business
What is the metric to measure success on the internet?
The number of followers on Instagram, and a number of subscribers on YouTube, is the number of people liking and commenting on your post. How to convert the followers into consistent sales and customers?
The concept how to do it
Content :can be long form (10-15 min) / short form (1-2 min)
Types of people on internet: Entertainers/ educators. Entertainers are creative, arts type people have millions of followers, try to entertain people. Educators are educating people, giving knowledge, add value to lives.
Entertainers, like fashion entertainer, can do lot of short form content, build your brand, get brand endorsements/ brand sponsorships. They go after number of reaches you get.
Educators, who want to reach out to those who resonate with you, and convert that into your business, then follow the tips.
1. Concentrate on Longford content. 80% in longform content. Youtube, Podcast, Longford texts Concentrate on 3 primary social media platform. Youtube- more reachable and postable. In Instagram your post will get lost in the feeds after some time. In YouTube, if you do a right video, use appropriate search words, tag them right, you can still see your video after many years. It will stand the test of time. Long form posts 500-700 words on LinkedIn or on YouTube communities. As this will hooking and hold the item this will help attract people who want to spend more time with you
2. Shortform content: 20% of time for this. As in Instagram reels, YouTube shorts. This gives more reach more visibility and you become discoverable. Combining both, when you do a video/podcast, then post a story or reel on instagram, and direct audience towards longformcontent. Use them as teasers to come to longform content, as that’s where you share your expert knowledge
3. Third area to focus is to understand content types. 80% of the content can be on principles and strategies which stand the test of time/ evergreens, and 20%on tactics and tools
4. Content call to action.: have a strategic call to action after every content, for eg, in along form content you can get audience to Facebook group/ lead magnet- ebook/quiz/ webinars. Check for 33 lead magnets in Lead generation challenge. CTA will be like , if you like this video click here to join my webinar /join my private VIP Facebook group, in FB you can nurture them for a long time. Check FB digital leadership mastermind with 100,000 experts, coaches, teachers. They are nurtured everyday with valuable contents, insights, polls etc.
5. The right frequency of publishing the content: Youtube -2 videos/week, 2 podcasts/ week. On Instagram 3-4 stories/ day, or 1 reel/day/ 1 post day. On Twitter. you can do multiple tweets a day. On Facebook 1or2 posts a day, less on pages, and more on groups (2-3 posts per day). On linked in 1 solid high-value textual post 200-300 words a day, giving tangible tips without links. Short form-long form- webinar- sales
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
#ILHDeeplerner
#ILH
BEST SOCIAL MEDIA STRATEGY FOR TRAINERS, COACHES AND EXPERTS
Best social media strategy is focus on 80% of time in developing long form content and 20% of time in developing short form content.
In that 80% of content focus on ever green principles and strategies and 20% on tactics and tools.
And have strategic call to action at the end of every piece of content.
Frequency of Uploading is 2 videos per week on YouTube, 2 podcasts per week, 1 reel per day in Instagram, 2 or 3 posts per day in FB group.
Our whole idea is to use short form content to lead them long form content, to nurture them long form content get them into a lead system and so that you can convert that leads into sales in webinar or 121 session and whatever it may be.
1. Long form content – 80%.
3 primary media – YT with tags etc and this has longevity.
Podcasts, Long form posts on IN,
2. Short form content – 20% – Reels, IG, Shorts (YT) as teasers to get them to consume your long form content.
3. Types of content – 80% – Principles and strategies – Evergreen content
20% – Tactics
4. CTA – LFC you can get people to your webinar or your FB Groups and nurture them.
5. Frequency of publishing – TY and Podcast – 2 videos /week, IG – 1 post a day, IN and FB groups – 1 high value test post / day – 200 words
#ILHDeeplerner
Two types of content – Long Form and Short Form
Focus of Long form content – 80% of effort should be here and its the best.
1. Youtube
2. Podcast
3. Long form text
Short form content – 20% Effort
1. Instagram Post, Reels or Story
Use short form content to pull people to long form content.
Understand Content types:
80% Principles 20% Tactics
Content call to action
Example getting people to your Lead Magnet, Facebook or Landing Page.
Frequency of posting:
2 Videos per week
2 Podcast per week
3-4 Stories per day
1 Post per Day on Instagram
Twitter multiple
Facebook one or two post per day
Facebook Group One Post per day
LinkedIn – One high value text per day
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
1. Money in the bank is more important as far as your social media influences.
2. Educators are always giving value and they are actual teacher.
3. Target the classes and not the masses
4. 80% focus should be on long form contents, Youtube is the better option as contents are not lost unlike other social media
5. 20% of efforts to be spent on short form contents such as instagram post e.g. teaser.
6. Content type is one more important issue. 80% to be focussed on priniciples and 20% on techtics
7. CTA is very much important
8. Frequency of posting to social media is another important point. e.g. two videos on youtube or facebook posting as couple of posts.
Great insight from the podcast.
Wonderful
#ILH Deep learner
1. 2 types of contents: long form and short form
2. 2 types of influencers: entertainers and learners
focus on developing the content for the long form of content focus 80% on YouTube, podcast, and long-form posts
and for short-form content focus 20% on Instagram, youtube reels
3. content type
4. content call to action
5. frequency of publishing of pieces
— The Best Social Media Strategy for Experts —
Long-form and Short-form Content.
Best Social Media Strategies:-
1. First focus on 80% long-form content
— YouTube,
— Podcasts,
— Long-form Texts (Blogs, Articles)
2. Short Form Content like Reels.
3. Understand Content Types/ Content Ratio.
4. Content Call To Action.
5. Frequency should be two YouTube videos in a Week.
#ILHDEEPLEARNER
My learning:
1. Social media has more dimentions than number of followers, reach etc
2. Two types of content long-form vs short-form content
3. Two types of influencers – Educators and Entertainers
4. Focus on Long Form Content – 80% content should be long form
5. Focus on Youtube as a primary channel
6. Youtube stands as the test of time
7. Other types of content should be Podcast and Long Form Text
8. 20% of effort should go to short form content
9. Use short form content as a teaser of long form content
10. Content Type Ratio – 80% should be based on priciples. 20% should be tactics and tools.
11. Content CTA – Put CTA below your long form content Strategically.
12. Frequency of publishing the content. 2 Videos on Youtube. 2 Podcasts Per week. 3 to 5 stories on Instagram.
#ILHDeepLearner
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
Social Media Strategy – for sustainable money earning
– Metric to measure
– Key is MIB ( Money in Bank ), how to convert your customers
– Content: Long Form & Short Form content
– Creator: Entertainers & Educators
– Educator: 80% effort in long-form content [Target the Class and not Mass]
– Platform – Youtube, Blog
– It’s the game of who can hold for a longer period
– Short-form content as teasers to fetch the viewers to long-form content.
– Content-Type : 80% principle evergreen, 20% on tactics & tools
– Content call to action – Strategic call to action after every content.
– Frequency: YT – 2videos, Podcast-2 per week, IG-3-4 stories per day, FB/TW – 1-2 posts per day, Linkedin – 1 solid high-value textual post per day (200-400words)
#ILHDEEPLEARNER #ILHCOMMUNITY #ILHMEMBER
Don’t Attract Masses. But Of Classes
FOCUS:
80% Efforts on this.
Hook and Hold Attention
YouTube – Searchable and Trackable [Good OutPut Ration]
Podcast – Long Form Text
20% Short Form
Instagram & YouTube Reels
Content Types:
Tools and Tactics
80% Principle and Strategies
20% Tactics and Tools
Content => Call To ACTION
Long – Facebook Group; YouTube;
Frequency:
YT – 2Videos/Week
Pcast – 2/WK
Insta – 1 Reel/Day
Twitter –
FB – 1 or 2 Facebook Pages
LinkedIn – 1 Solid High Value Textual Value Per Day
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
1. Make a Practical achievable GOAL and write it exactly.
2. Think about the Goal daily and many times.
3. Take Action.
Best sm stratagies for Experts
1) Concept: 2 types of Content Long term and Shortform
2) types of content; entertainers and Educators
Entertainer: Shortform Content | Band endorsement and all
Educator: Long-form content 80% (Youtube, Podcast, Longform Text (500 words total)
Shortform Content: 20% (IG reels, Shorts) pull them to your long-term content
3) Content Types: gadget gurus always have to find a new one. 80% of Strategies are evergreen 20% are tactics
4) Content Call to Action: Strategic Call to action, Join the webinar, or FB Group
5) Frequency: 2 Videos per week, 2 Podcast, Insta: 1 post or reels, multiple tweets, FB 1-2 Post per Day, Linkedin Post 1 Textual post per Day
Freedom Podcast
Best Social Media Strategy- Money in the Bank
Lead into sales strategy-
1) Concept- 2 types of content- Long form and short form
2 kinds of influencer- Educators and Entertainers
If u r an Educator, attract right kind of people for you.
1st Area of Focus- 1st Focus on Long Form Content(500 words) (80% of ur content in long form)
80% of time in Youtube, podcast and long form content is the best platform. Post a video, tag, right keywords. Then u will be standing out of the crowd for holding attention for longer period of time
2nd Area of Focus- Short Form Content 20% (Reel, YouTube short). Use Teasers to bring the crowd to your long form content
3rd area to focus- Content Types- 80% principles which will be evergreen which does remain same year on year
20% will be tactics which may or may not change over years
4th Area- Call to Action- Every Content should have CTA at the end to join FB group or webinar.
5th Area- Right Frequency- Youtube and podcast 2 videos per week
Instagram- stories 3 to 4 stories and daily reels FB 2 to 3 post every day or Linkedin 1 text content per day (200 words)
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
The Best Social Media Strategy for Experts , trainers and Coaches
How to convert leads into sales?
What metric to measure sm success? Minb =Money in the Bank is the real measure
Concept: the content is long =100 min or more short is 10 min or so,
There are Educators and entertrainer the later can do short form content
But the Educators have to attract classes not masses.
The 3 media to focus – 1. Youtube with right key words, tags and cover,
2. On linkedin – 500 to 700 words
You will get people who will spend more time with you.
Post a reel or shorts as teasers to get them to your lang form content spend only 20% time on this.
3. On tools and Tactics: 20%
4. Content Call to Actions: lead magnets – join your groups,
5. Frequency: 2 U-tube, 1 reel per day, twitter multiple in a day, 2 or 3 posts a day on FB
On linked in solid high value post per day.
2 types of content – Long from and short form
2 types of creates – Entertainer or educator
Focus 80% long from content and 20% short form content
1. YouTube – right keywords (Long form content)
2. 20% effort should go to the short form content.
3. Content types- 80% principles and concepts and 20% tools
4. Content call to action. (Getting people back to Facebook group or led magnet)
5. Frequency – 2 videos/week in YouTube.
Facebook – 1 or 2 posts/day
BEST SOCIAL MEDIA STRATEGY FOR EXPERTS:
LONG FORM CONTENT
SHORT FORM CONTENT
ENTERTAINER
EDUCATOR
This is for EDUCATOR.
1. Focus on 80% long form CONTENT.
You tube is best for this. Put hashtag, you will found after years
LinkedIn- Long post
2. Short form content – 20%
Reels, shorts etc
It works like Booster.
3. Understand content type. Tactics and tools etc
4. Content CTA
Get people back to your Google form, webinar, Facebook group, what’s app group
5. Frequency
2 video on you tube per week
2 podcast per week
1 reel per day in instageam
1 Solid text in LinkedIn daily
This will help in conversion.
# ILHDEEPLEARNER
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
My takeaways:
1. Our first focus should be on creating long-form content.O
– 80 % time in long-form content
20% time in the short form content
3. Content types –
– 80% based on principles
– 20 % on tactics
4. Call to action strategy.
– back to the FB group.
– back to join the webinar
5. Frequency
– 2 videos per week on Youtube
– 2 podcasts per week.
– 4 stories in a day on Instagram
– 2 posts in a day in FB groups
– 1 solid high-value textual value on LinkedIn
#ilhdeeplearner
Todays Learning Sid Sir Social Media for Sales and coaching which i want to start urgently by Sept 2022 and MIB by OCT IN THIS DIWALI
1) short time & Long time ( Podcast)
2) Educators and Entertainers ( Type of People
3) 80% on Long term Contant( Test Post)
A) YouTube ( Longterm)B) 20% Shorterm ( Podcast) Teaser its help to convert in to Longterm c) Content Type Ratio 80% Subject 20% Tool 4) Action Prepare Vedio and Podcast 5) Tgt Post in different Media Mini 2 Per Week
Two type of content – long form & short form
Entertainer & educator
Entertainer- short form content
Educator- long form content (80% long form)- 1)YouTube 2)writing 500-700 words on. Linkedin/youtube 3)pod cast
2- short form content- Instagram reels& YouTube shorts
Content type- principal evergreen 80%
Tools 20%
Call to action – free webinar, free ebook, free Facebook group
You tube-2 videos / podcast-1
2 types of content
1) long 15 mins.
2) short. 1-5 mins
followers doesn’t matter we don’t need the mass we need the class
1. long form 80% wffort in this
you tube, podcast, linkedin 500-700 words
2 Shirt form 20%
Instagram reels youtube shorts as teasers to attract to youtube or podcast
3.contenr type ration
80 principles strategy evergreen ones
20 tactics or tools
4 content call to action after every piece
fb ,lead magnet e book quize or free book
5. frequency
youtube / podcast 2 per week
reels once a day
stories 4-5
fb / linked in 1-2 post per day
1 solid high valued text 200 to 300 words perday without any links
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
Best social media strategy – Pearl’s of learnings
How to convert likes to money? Followers to customers?
Content – short or long
Creation – Entertainment or educator
Entertainment preferably short term
Educator – Long form – 80%
Long term Platform 80% effort- YOUTUBE, PODCAST, LONG FORM TEXT
Short 20% effort – More visibility, use as teaser, pull them to long form content
Principle & Strategy – 80% effort – ever standing
Tactics & tools – 20%
Call to action helps
Facebook – nurture community
Frequency – 2 videos/2 Podcast per week
2 Facebook post per day
1 High value text in LinkedIn/day
4 Insta reels per week
#Social media is confusing and most stuck in choosing which platform to harness.
Metric is usually ignored for success.
most importatnt metric is MIB( Money in Bank)
Two types of content
Long from
Short form
Two types of Influencer
Entertainer
Educator
If you are an educator attracting class and people resonating with your idea.
# Long form consent ( 80%) short form content( 20%)
Social media
1) You tube: Right research right target and right keyword then it can be found out even by 2 years after.
This will result in holding attention for a longer period of time
Use short Form as teaser to bring back it to your long form content to get right information from your side.
3rd area to focus on Under stand content type.
Structure content ratio:
80 % strategies that will stand test of time/evergreen
20% on tools and tactics.
4th idea is have a content call to action through various lead magnets.
Better to nurture in a VIP fb group.
5th aspect is frequency publication
You tube: 2 video/week
Podcast 2 / week
Instagram 2-3 stories /day
Reels 12 reel /day
Twitter Multiple tweets
Fb group 1-2 [post / day
linked in good post / day
#ILHDeeplearning
#ILH
That video will have relevance even after 5 years.
2
#ILHDEEPLEARNER
Best Social Media Strategy for Trainers, Coachers and experts
2 Content Type
short form
long form
2 types of influencers
Entertainers , Educator
If you educator
1. Focus on Long Form Content should 85%
3 Media Focus – YouTube, Podcasts, Long form Text (500 to 700 words)
2. Short Form content 20%
Reels, Shorts and stories
3. Content Types
Tactics and tools 20%
Principles and Strategies 80%
Content call to you action
Facebook, Lead Magnet, Quiz, Free Webinar
Frequency
YouTube 2 Videos per week
Podcast 2 per week
Instagram – 2 per day
Facebook – 2 or 3
Twitter – multiple
LinkedIn – 1 solid high value one text
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
#IlhDeepLearnerKey notes
1. First focus key deliverables which covers on 80% long form content – YouTube, Podcasts, Long form Texts like 500 to 700 Words.
2. Frequency should be two YouTube videos in a Week.
3.consistency and messing is the key
Social media strategy
Money in the bank:
Convert your followers of subscribers into money payers
Long form content / short form content
Entertainer & Educator
Educator: 1: focus on long form content(a. YouTube; b. PodCast; c. Long form Text) 80% effort
2: short form content 20% effort ( more reach; visibility) use for teasers
3: understand content types
4: Content call to action(Facebook group; Webinar; telegram)
5: Frequency
#ilh #ilhcommunitymember
#ilhdeeplearner
The best social media strategy for experts:-
Most important thing is Money in the bank
There are two types of contents long form and short form
1. Long Form content 80% and Short-form 20% content anything that’s above 15min short form less than 2min. Entertainments and Educators add value to life.
If you are an educator who are targeting the classes. First, you need to focus on long form content what should be percentage 80% your effort into long form content. There are primary medium you need to focus first is youtube. Long form text in linkedIn 500-700 words you are going to be standing out from the crowd.
2. Short form content (20%) story reels form Instagram as teaser to longer content to add value.
3. Content types ratio 80% is evergreen based on a test of time and rest 20% based on tactics and tools.
4. Content call to action. If you want to maximize your social media strategy. In long form content you can request people to lead magnet, FB group, eBook, free webinar
5. Right frequency Publishing content- Youtube-2 Videos per Week, 2 podcasts per week, 3-4 stories per day , One reel per day Instagram, Twitter multiple tweets, LinkedIn, Focus on high-value textual posts per day.
Thanks.
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
Very Helpful information for MIB , Converting Lead into Sales
5 easy concepts but powerful and sure ways to success once practiced
#ILHDeeplearner
is the number of followers?
Subscribing?
MIB – Money in the bank
Content
Long Form – longer than 10 mins
Short form -under 2 mins
2 types
Entertainer – Activity on Artistic way – shprt reels work
Educator – Long form content – 80% of time should be consuming in
3 primary media
YouTube : with correct
podcast
longform post or text
Short Form content – 20 % of time. (Use as a tease to fetch the coorect people in longer content) (it should be menu for the whole meal)
80% of videos are evergreen based on principle. 20% about to tactics
After the long content Call to Action (CTA) fetch to FaceBook VIP group to nuture them for longer.
Frequency of posting the videos (2 videos, 2 podcast, 1 post per day)
Content: Long form and short form.
Influencers: Entertainers and Educators
Strategy for Educators:
1. 80% of time should be spent on long form content and be on YouTube.
2. 20% of time on short form content.
3. 80% of content should be on principles and strategies and 20% on tactics and tools.
4. Call to action content.
5. Frequency of publishing content.
#ilhfamily #ilhdeeplearner
Best Social media Strategy for Experts
How to measure your success – It is MIB Money In Bank
[ ] Long form content
[ ] Short form content
[ ] Entertainer
[ ] Educator
[ ] Long form content should be 80% for educators. Long form text also should be considered.
[ ] Short form content should be 20 %
[ ] Content should stand the test of time
[ ] Strategic call to action should be included
[ ] Frequency of posting content
2 you tube videos per week
2 podcasts per week
3 to 4 stories per day
1 post per week on fb
[ ] Use short term content to direct them to your long form content and eventually become leads.
THE BEST SOCIAL MEDIA STRATEGY FOR EXPERTS
Have so many different Social Media PLATFORMS like FB, Insta, Youtube are confusing being so MANY ARE THERE SO IT IS DIFFICULT TO PICK AND CHOOSE ONE.
Why focus on long-form vs short-form content?
What should be the ideal publishing frequency?
What platforms to focus on ideally?
What is the best social media strategy for experts, trainers & coach?
Money in the bank(MIB)
Measure of social success
Is it number of followers/ subscriber, Is it number of people liking and commenting on our posts
How do you convert followers into consistent sales and following customers?
How to convert followers into money in the bank
Two types of content :
Long Form content: anything that’s above 15min
Short-form content: less than 2min.
Two Types of Content Creators:
Entertainments
Educators: add value to life. If you are an educator who are targeting the classes. First, you need to focus on long form content what should be percentage 80% your effort into long form content. There are primary media you need to focus first is youtube. Longform text 0n linkedIn 500-700 words you are going to be standing out from the crowd.
First out of three SM is Youtube searchable and discoverable: if you follow the proper strategy then it will get you viewers even after 2 years provided rthat you- upload and tag it properly with keywords and tags after research.
Short form content (20%) story reels form Instagram as teaser to longer content to add value.
Content type ratio 80% is evergreen based on a test of time and 20% based on tactics and tools.
Content call to action. If you want to maximize your social media strategy. In long form content you can get people to lead magnet, FB group, eBook, free webinar
Right frequency Publishing content- Youtube-2 Videos per Week, 2 podcast per week, 3-4 story per day ,One reel per day Instagram, Twitter multiple tweets, Lindkenin,
Focus on high value textual post per days.
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
What is the best social media strategy
• Concept – short form & long form content
• Entertainer & education
• Entertainer –
• Educator – target market not the masses but classes
• Start your you tube , podcast , blog , channel with long term content
• Spent 80% time – long term conetent
• 20% instagram reel , – short tem content
• Understand content type – content type ratio —80 % content evergreen , 20% dynamic
• LTC – call to action to lead generation into sales into MIM– money in the bank
• Right frequency – 2 podcast , 2 video per week , linked in – high value 1
#ILHDeepLearner
1. Use 80% on developing Long form content and 20% on developing Short form content.
2. 2 types of contents:
– Long form (10-15 mins)
– Short form (less than 2 mins)
3. Types of influencers:
– Entertainers(Creatuve, Artsy) —> Short form
– Educators(Add value) —> Long form
4. Educators: (Really stand out, attract right kind of people)
– Focus on YouTube(proper tags, research). Have good effort to output ratio.
– 80% Long form content(500-700 words)
– Podcasts.
– 20% Short form( Instagram, reels, YouTube reels).Teasers to your Long form content.
5. Content types:
– 80% content around principles(Evergreen)
– 20% content around tactics and tools.
– Content CTA (Long form – get people back to your free webinar, lead magnets, your FB group page etc.)
– Frequency (YT- 2 videos per week, Podcasts- 2 podcasts per week, Insta stories – 3 to 4 stories per day, Insta Reels – 1 reel/1 post per day, FB – 2/3 posts per day, LinkedIn – 1 high value 200-300 words textual post per day)
Daily dose of inspiration. Short but powerful. Best use of media strategy- a combination of short form and long forms judiciously.
#ilhdeeplearner #ilhsidz
Why focus on long-form vs short-form content?
What should be the ideal publishing frequency?
What platforms to focus on ideally?
What is the best social media strategy for Trainers and Coaches i.e. how to get to Money-in-the-Bank(MIB) in terms of paying customer.
2 types of contents:
-long-form content: Above 10-15 mins
-short-form content: under 2 mins
2 types of Influencers:
– Entertainers: lots of short form contents, brand sponsorships
– Educators: Targeting not the masses, but classes to whom you are aligned in education
long-form content:
– You Tube: Searchable, If tagged the right way, ppl will find it even after few years
– Podcast :
– long form text: on Linked In, Youtube community
short-form content (20% of effort should be devoted and it gives reach and visibility)
Instagram
Reels
You Tube short
USE SHORT FORM CONTENTS AS TEASERS TO PULL LONGER FORM CONTENTS.
#ilhdeeplearner
#ilhfamily
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
1.Focus on long form content 80%
2.Call to action must.
3.Reels 20%
4. Youtube videos per week.
#ILH DEEPLEARNERS#
Best SM strategy for experts
#Convert followers into customers
Two types of contents
1. Long-form: 10 to 15
2. Short form: 2-4 mins
Long-form:
1. Youtube platform – best long-term visibility (80%)
2. Long form text – 500 to 700 words (50%) on Linked in
Short form:
1. Instagram/Reels – pull people to long-form content
Content ratio
Principle – 80%
Tactics and tools – 20%
Content call to action
Long-form content to join the Facebook group
Frequency
2 videos per week – YouTube
2 podcasts per week – podcast
3 to 4 stories per day – Insta
1 to 2 post – Facebook group
Social Media- Key Take Aways- Notes
1.Youtube – Post a Video – Tag with Approraite letter
Long form text- 80% of efforts – 35 lead Magnets- Free Webniar, Private FaceBook- Digital Coaches- Coaches
2.Short Form Content – Reach and Visiblity – Reel or story , instagram -Fast Food or Wholesale Food – Add Value
3. Content Type Ration- Principles , Stratergy are Ever Green
4. Content Call To Action-
5. Frequency – 2 Videos for a Week, Instragram – 1 Reel per video, FB Groups – 2 or 3 posts per day, LinkedIn- One Solid High Value Textual Post
80% Long Form Content 20 % Tactics Short Form Content
Awesome, Great Insights! ! I’m glad you found this learning journey valuable.
messaging is the key. too early to click on post ;( (sorry)
The best Social media strategy for expert trainers and COACHEs
MIB money in bank
Convrt Followers and leads in to sales .
Two types of content long form content and short form content
types of people
entertainers post random stuff to attract and Influence
Educaters give knowledge and Influence people who are in resonnance
80% in long form content towards youtube
Long form text in youtube and Linkedin 500 to 700 words in total
Social media
youtube is best searchable and discoverabe and it stays for years , you can find even 2 or 3 years .
Game of hook and hold
20% should go to Instagram reels and youtube shorts .
use shortform content as tesers to pull to long form content
Content types Sidz style call to Action .
80% on princeiples neer changes ( Call to action get ppl to FB , Webiner)
20 % are them are tactical
DO youtube 2 videos per week , one reel per day , FB group one or 2 posts
post in Linkedin , Write solid high value textual post of 300 words .
Best stratest long term 80 short term 20
2 per week youtube
Use Short term to pull to long term content
use long term content to call to Action
It is true that we need to invest time wisely while growing the influencers.
MIB focused
Types of content
1. Long form content- more than 10 mins
2. Short form content- less than 2 mins
Types of people
1. Educators
2. Entertainers
Strategies for educators:
1. 80% should be long form content_
focus on YouTube as it is available even after years
Podcast
Long form text
This will hold a right people who can spend time on education
2. 20% on short form
Use it as teaser to bring people on your long form content
3. Long form content based on Principals or strategies and short form content should be based on tactics and tools
4. Content call to action
Example free webinar, Facebook group, free ebook, etc
5. Frequently
YouTube – 2 videos per week
Podcast – 2 podcasts per week
Instagram – 2-3 stories/reels a day or depends on strategy
Facebook/LinkedIn – 2-3 posts a day
#ILHdeeplearner
#Ilhdeeplearner
Not likes and comments that matters but money in the bank.
Educators as adding value.
1)Long form post (80% efforts) effort to output ratio keep in media
Three primary media (Youtube priority)
2)short form 20%(insta reels and shorts) as teasers for long term
3)Content types (80% evergreen stuff but 20% tools)
4)content call to action (after every piece back to lead magnets)
5)frequency ( 2 for yt and reel -1 stories 2 and three)
Thank you for your insights, Reema.
SOCIAL MEDIA STRATEGIES FOR EXPERTS
MISLEADING FACTS ARE MANY
TWO TYPES OF CONTENT
…..
1…..LONG FORM CONTENTS
2…..SHORT FORMS
A…. YOU TUBE..key words and proper tagging 80% podcast, LinkedIn
B……short for content 20% insta reels, story to pull to long form content
C…..UNDERSTANT CONTENT TYPES..80% BASED ON PRINCIPLES 20% TACTICS
IN THE ENDNNCTA LEAD MAGNETS………
Good Insights, Dr Dua.
#ILHDEEPLEARNER
The ideal social media approach for trainers, coaches, and experts is one that generates income, according to what I’ve learned. not the quantity of YouTube subscribers, Instagram followers, or YouTube likes and shares.
both long-form and short-form content
Influences come in two forms: entertainment and education
Teachers will benefit the populace.
so that they can draw in the correct crowd.
80 percent of the time should be devoted to long-form content, such as podcasts and YouTube (500 to 700 words).
If you provide long-form content, you will stand out from the competition.
Reels or stories for Instagram and Shorts for YouTube are examples of short-form material.
Content categories
80% of content delivery methodologies and approaches
20% of strategies and equipment for delivering material.
Content call to action: adhere to plan 1.
More power to you, Farhan.
Best social media strategy for experts, coaches, trainers, and speakers to convert leads into sales.
“Converting followers into consistent sales is the key.”
*** Target the CLASS rather than the MASS audience. ***
1. Focus on Long Form content (put 80% of your time into it)
– YouTube
– Podcast
– Blog/ Linkedin Post/ Youtube Community as Long Form Content.
This way we can attract people with high attention spans.
2. Publish short-form content (20% of your time) to reach more people and drive traffic to your long-term content.
3. Understand content types
– 80% on principles and strategies
– 20% on tactics and tools
4. Content CTA (Call to Action)
– Add CTA to every content you produce.
5. Right Frequency on Publishing
– YB 2 videos per day
– Podcast 1 per week.
– 1 Short video per day Instagram/Reels
– Multiple tweets/day
– Facebook – 2/3 posts per day
– Same as FB – but with 1 high-value content per week as long as text-based content.
I’m ready for the Quality Content Production Mode. Thank you, Sid… 🙂
Thanks a ton, Rekhilesh.
Great learnings from this podcast today .
1- Money in the bank
2- Use short form content as a teaser to your long form content, which will lead you to your lead magnet, that will take them to your webinar and get the conversions.
3- Use CTA with all your content
4- Frequency of the content post in different platforms
#deeplearner
Amazing insights, Deeppmala.
Super information
Long-term and short-term content – 80% to 20%
Thanks a ton, Anand.
Yes! I want to make money in the bank. Convert leads into paid tribe.
1- Two types of content
@Long – 80%, best medium is youtube next is podcast and long form text 500 to 700 words. Stand out of croud and hold audience.
It is a Game of who can hold viewers for long time.
@Short 20%, Instagram Reels and youtube short. Us it as teaser to mover audience to long form platform. It’s like giving people giving healthy meals by showing French fries.
2- Two types of influence- entertainer and educator
3- Content type ratio :
80% principles and values
20% tactics and tools
4- content call to action:
Long form – Facebook VIP group, free webinar,
5- Frequency on posting content.
2 youtube
2 podcast
1 reel
Twitter multiple posts depends on followers
LinkedIn- one solid text post.
Grate learning
#ILHDEEPLEARNER
More power to you, Sneha.
Hey Sir , Thanks 🙏 for sharing this wonderful strategies and letting us know the game of social media ..
So here the important points that you need understand when it comes to SOCIAL MEDIA STRATEGIES :
There are actually TWO types of Influencers in social media , One is ENTERTAINERS who actually entertain people by doing vlogging , gaming And Second is EDUCATORS who actually educate people by giving knowledge and adding more value .
1️⃣ You need to focus on LONG FORM CONTENT which is 10 to 15 minutes duration when it comes to YouTube and 100 to 200 words when it comes to FB Post or Blog Post . The main thing here is you have to put 80% of your efforts on creating long form content .
👇 Below are the primary social media networks you need to focus on to publishing long form content .
🎥 YOUTUBE
🎙️PODCAST
📝 LONG FORM TEXT
Your 80% focus should be on these platforms and creating LFC .
2️⃣ Creating SHORT FORM CONTENT , And this is pretty much easier to pull audience by creating 1 to 2 min videos . And major platforms or social media channels you need to focus to publish your SFC are 👇
🤳 Instagram Reels
🎦 Youtube Shorts
And use this Short form content to actually pull the audience to Long From Content where you add more value .
3️⃣ Understand CONTENT types : 80% of your content should be evergreen principles and strategies and 20% should on tactics and tools .
4️⃣ Have a content CALL TO ACTION : Have a call to action button at the end of your videos , your blog and in your website so that you can pull the audience to your private group of Facebook and you nurture them on daily basis and make them as leads , So that you will be able to convert those leads into sales in your webinars or 121 sessions .
5️⃣ Have a right FREQUENCY : You have to decide right frequency of publishing content . Like two videos per week in YouTube , Two podcasts in a week , For FB 1 to 3 posts per day and that should be high valuable one . And when it comes to Instagram one post a day and 3 to 4 stories per day .
So these are the main social media strategies to get more audience in organic way and converting them into leads and then into sales and lastly you making money . The ultimate goal is MIB (Money In Bank) And that too adding more value to your audience .
So yup that’s it from my side , These are the learnings and thoughts of mine from this podcast and thank you so much Siddharth sir for making this type of content and helping us to achieve results .
Reply
ADITHYA RAM
July 13, 2022
#ILHDEEPLEARNER #ILHCOMMUNITY #ILHMEMBER
Reply
Yugandhar
July 13, 2022
#ILHDeeplerner
#ILH
BEST SOCIAL MEDIA STRATEGY FOR TRAINERS, COACHES AND EXPERTS
Best social media strategy is focus on 80% of time in developing long form content and 20% of time in developing short form content.
In that 80% of content focus on ever green principles and strategies and 20% on tactics and tools.
And have strategic call to action at the end of every piece of content.
Frequency of Uploading is 2 videos per week on YouTube, 2 podcasts per week, 1 reel per day in Instagram, 2 or 3 posts per day in FB group.
Our whole idea is to use short form content to lead them long form content, to nurture them long form content get them into a lead system and so that you can convert that leads into sales in webinar or 121 session and whatever it may be.
“IF YOU WANT MONEY IN YOUR BANK IT IS THE RIGHT STRATEGY”
Thank you Sidz!!!
Thanks a ton, Biprajeet! Your feedback really made my day! :). The more you invest time in learning, you will discover newer ways of refining your positioning & you are doing it! Keep Inspiring! Great to have you in our community.
Best Social Media Strategy to convert leads into sales and get Money in the Bank ( MIB) and how to convert your followers into sales?
A 80%LF Content;20% SF Content.
B 80% Content on Evergreen Principles and 20% Tactics, Tools, and Fresh stuff.
C Strategic Call to Action after every content published.
D Use SF Content to get them to LF Content to nurture. From LFT TO Lead Bank and Convert to sales
and MIB.
Glad you found this learning valuable, Rajiv.
Thanks for sharing your awesome knowledge with us-
My Learnings From This Podcast-
Concepts-
Long form content and Short form content
Long Form Content- Anything that is more than 10 minutes are long form content.
Short Form Content- Anything that is less than 1 minutes is short form content.
1. Focus on long form content- 80% of the effort should be long form content.
3 Primary Media – YouTube, Podcast, Long Form Text.
2. Short form content- 20% of the effort should be on short form content.
2 Primary Media- Instagram Reels, YouTube Shorts.
3. Understand Content Type- 80% of the content should be focus on principles and values and 20% should be on the tools and tactics.
4. You should give right call to action at the end of every video of yours.
5. You need to decide on the right frequency of publishing your piece of content.
#ilhdeeplearner
#ilhfamily
Thank you for your feedback, Mansha.
MY NOTES
1. To put money in the bank we can use Social media strategically such that they generate leads…
2. We need to do the Educator kind of content creation
3. Effort to Output ratio is best on YouTube.
4. Long-form content should be focused on 80% of the time, while short-form content just 20% of the time…
5. Long from content platforms are Youtube, Podcast and Text blogs while short form content platforms are Instagram and YT shorts
6. Connecting the short-from and long form content can be done by using short form content as teaser and use then to direct traffic to the the long form content
7. Advantage of YT is that it stays for much longer… So it can ave much greater impact and engagement of relevant target audience….
8. Hence it is important to select evergreen topics for content
9. Strategic Call to action should be included with every post… This CTA should be the lead generator… Preferably lead them to a Facebook group which will used to nurture them into the quality of your work…
10. Frequency of posting should be consistent…. YT: 2 videos/ week, Podcast: 2 post/ week, Instagram: 1 reel/ day, stories, Twitter2-3 tweets/ day, FB group: 2-3 posts/ day, LinkedIn: 1 post/ day (200-300 words long form high-value content)
Great to have you in the community Ruby.
Nice power learning assignment💐💝 Learnings: 1) Long form content is valuable 2) Choose Education contents over entertainment contents. 3) We don’t need masses, we need people who resonates and take action 4) Share principles and strategies instead of gadgets and tools information. 5) Convert leads into sales, don’t focus on likes and shares.
#ilhdeeplearner
I’m glad you found this learning journey valuable, Dina.
#ILHDEEPLEARNER
How to convert your followers into consistent sales and paying customers?
Concepts
1. Types of content
Long form Content(LFC)– 10 -15 mins
Short form Content(SFC)- under 2 mins in duration
Two kinds of influencers:
Entertainers(more creative and artsy kind of folks and
Educators (who add value to people’s life)
Focus on Long form content
80% efforts on LFC-
Top Channels
1. Youtube
2. Podcast
3. Long Form Text on linkedin/blog/articles (500-700+ words)
20% efforts on SFC
Top Channels
1. IG reels
2. YT Shorts
More reach/visibility/engagement
Golden Tip- Use SFC as teasers to get people to your LFC
2. Understand Content Types
80% of content should be evergreen (principles & strategies)
20% about tactics and tools
3. CTA
You should have CTA at the end of each content (ask people to join your FB group, share your lead magnet, invite for your free live webinar)
4. Frequency
You Tube-2 videos/week –
Podcast-2 podcasts/week-
IG Stories- 3-4 stories per day
IG reels- 1 reel per day or 1 post/day
Twitter-multiple tweets per day depend how you influence
FB Page: 1-2 post/day
FB Group- 2-3 post per day
Linked In: 1 solid high value textual post 200-300 words without any links
Conclusion to get MIB (Money in the Bank)
SFC to LFC(nurture) to Lead Magnet to Free webinar- Paid Community
Great Insights!
How to influence on Social Media by your contents on a fruitful way.There: are two kinds of contents-Long Term contents and Short term Content.It is good to keep a ratio of 80:20.It will bring good results.So also 80% on Principles and 20% on tactics and tools also good.
There are two kinds of content creators on social media –
– Entertainers – who do vlogging and gaming and cater to the masses.
– Educators – who teach on social media and cater to Classes.
For Educators, it’s suggested to focus on these media for their growth –
1. Long Term Content -Focus your 80% effort on this. It includes 15-20 minutes of YT videos, 200-300 words of LinkedIn content or blog posts, or 15-20 minutes of the podcast. YT videos have a higher reach and higher search potential.
2. Short form content -Insta, YT shorts. Use it as a teaser to attract your long-form content. 20% focus on that.
3. Understand content types -Tools and tactics are always changing and there is always some update on tools. So try to build around evergreen concepts and strategies and put your 80% focus on evergreen concepts that stood the test of time. Also, keep 20% focus on the latest tools and tactics.
4. Call to Action – Design your content with a call to action strategy. Always guide your audience to take action on your teachings and invite them to your platform and convert these leads to sales.
5. Consistent frequency -Be regular in whatever you are doing. Doing something with the right consistency and frequency will always yield better results. So decide a content frequency for different social media platforms like –
1. 2 videos per week
2. 2 podcasts per week
3. 2-3 FB posts per day. High-value posts deliver great value to their audience.
4. 1 LinkedIn Post every day with at least 200 – 300 words.
5. 3-4 stories per day on Instagram.
Following these steps will help to reach greater audiences organically and you will have higher chances of getting more leads and converting them into sales. Your ultimate goal should be MIB (Money in the Bank).
#ILHDeepLearner
• There are two types of content forms
○ Long Form Content: between >5 mins
§ Three Primary Social Media to be focused
□ YouTube – Long Term Searchable and Persistent
® Best Tagging and Keyword to use while uploading the video will increase chances when people search after long time also.
® Stand for Test of Time
□ Long Form Podcast
□ Long form Text in LinkedIn Posts or YouTube Communities
○ Short Form Content: 1-2 mins
§ YouTube Shorts
§ Instagram
§ Reels
• There are 2 kinds of influencers in online
○ Entertainers : Posting Random stuff and having Millions of Views and They are more creative and artistic kind of people. These people can go with short form content like Instagram Posts or Reels.
○ Educators : Will give us knowledge and they want to make some difference in audience also. They will try to add some value to their lives.
§ These people need to attract those people who resonate with our teaching and take action based on their learning. We need to convert these kind of people into business.
§ These people have to focus on Long form content.
§ Must focus to Prepare 80% of Long term content and 20% on short form content
§ This will attract people to hook or hold for long time to our content.
• Lead Generation through Defining Traffic Flow Model
○ Traffic Flow Model should be built like Hybrid for Fusion of Short Form and Long Form Content in well-defined order.
○ There should be technical and logical connection from short form to long form content
○ YouTube Video/Short -> Post Reel or Story on Instagram -> Long Form Content
• Content Types
○ 80% should be created based on principles and strategies
○ 20% should be based on tactics and tools
• Content Call to Action
○ There should be a provision in Long Form Content to Redirect the viewers/readers to FB, Lead Magnet such as e-book or quiz to redirect from here to our free webinar.
• Frequency
○ How frequently we should have to publish our content on social media
§ Publish 2 videos/week on youtube
§ Publish 2 podcast/week
§ 3-4 stories/day on Instagram
§ 1 Reel or post /day
§ 2-4 Posts/day in FB or LinkedIn
§ If more target audience on LinkedIn then post high valued textual content/day with 200-400 words
Social Media Strategies from Side
Social Media may be confusing
Convert Social Media to MIB – Money in the bank
Long form content
Interaction and Cue Links
Reels
Call to Action – Action Steps
Publishing Frequency – at least 2 every week at same time same day
Long Form Content – YouTube, Podcast, Long Form Text, Communities, LinkedIn – at least 500 to 700 words
20 % focus on short form content
Every content should have call to action in the end
Free Guide
Register for My Webinar
Private Facebook Group
Share valuable things
#ILHDeepLearner
MIB- MONEY IN THE BANK STRATEGY
FOCUS ON LONG FORM CONTENT IF YOU ARE AN EDUCATOR- YT(MORE SEARCHABLE & DISCOVERABLE)80% EFFORT ON LONG FORM FORMAT – HOOK & HOLD THE AUDIENCE.
20% ON SHORT FORM CONTENT FOR REACH, USE THEM AS TEASERS TO DRIVE TRAFFIC TO LONG FORM CONTENT
UNDERSTAND CONTENT TYPES-CREATE 80% CONTENT ON PRINCIPLES 20% ON TACTICS & TOOLS.
CONTENT CALL TO ACTION- GET PEOPLE BACK TO FREE WEBINAR, OR LONG FORM CONTENT, OR FB GROUP, OVER POLLS
FREQUENCY- 2 VIDEOS PER WEEK, 2 PODCASTS A WEEK, FB 2 OR 3 POSTS PER DAY.
#ilhdeeplearner #ilhfamily
As a digital educator trying to drive value to our target audience, it would help heaps to go about our social media content creation strategy in an analytical and informed manner as opposed to a random and ad-hoc fashion.
It is recommended to leverage a combination of long form content ( LFC; 80%) and short form content (SFC; 20%). LFC videos are 10-15 minutes in duration while the SFC’s are less than a minute in duration.
As we consider the obsolescence of content over time, it would make sense to have our LFC’s focus on evergreen principles and strategies that will stand the test of time.
More important, it wouldn’t be unwise to use the SFC’s to attract viewers to our LFC’s to nurture them, get them into the lead system and aim to convert them to sales through webinars and 1-1 sessions.
Social Media Strategy Prescription: 2 YouTube videos a week; 2 Podcasts per week; 1 high value textual LinkedIn post; 3-4 stories per day on Instagram; 1 reel per day on Instagram; Multiple tweets per day; 1-2 Facebook post(s) per day