I went through a huge re-branding exercise in 2022. Do you want to know about the top 10 key elements to build your brand online? Check out this podcast.

In this podcast, you will learn the following:

Why branding is important to grow your business?
What are the core aspects of a brand?
What are top 10 elements that represent a brand?
Why you need to research on brand archetypes first?
Why I went through this whole rebranding process?

Resources:

Please take notes and share your learnings below this post. 

I look forward to reading and replying to your comments.

I'm creating a new leadership for the new world. 

If you are game, start here.

To your freedom,

siddharth rajsekar

Siddharth Rajsekar aka Sidz is a college drop-out, "musician turned digital geek", a spiritually grounded minimalist, father of 2, and husband of a loving wife. He founded the Internet Lifestyle Hub in 2018 to fix the education and employment system for good. Currently, he is helping over 11,000+ coaches, teachers, and experts digitize their knowledge. He’s an international best-selling author of the book You Can Coach and is on a mission to help 1,000,000 people live a lifestyle of freedom!

    110 replies to "Why I Completely Revamped My Branding To Retrowave From 2022"

    • Arvind Kuril

      Branding with 10 essential elements.
      Brand for product as well as personalities.
      Be a brand and develop.

    • Sanjukta Dutta

      Awesome Sid! Thank you for this insightful podcast.

    • Sanjukta Dutta

      #ilhdeeplearner 1. Simplicity is sophistication
      2. Brand building is utmost important since starting
      3. Uniform look and feel will engage community members more

      • Siddharth Rajsekar

        Thanks a ton! Great Insights! More power to you.🙌

        • Shreya dutta

          This is a powerful treatment. Someone’s like

    • Jignesh Upadhyay

      Branding – Lessons learned
      Brand is something that conveys emotion. Means your branding should be such that should convey the emotion you want.
      Elements of Branding
      1. You
      2. Brand Name
      3. Logo
      4. Photoshoot
      5. Product Boxes
      6. Branded website
      7. Social media profiles
      8. Presentation files
      9. Videos and Podcasts
      10. Merchandise
      Branding in the context of right from selecting colours, fonts, images, should be in alignment with the Brand which you want to create in all above 10 elements. All the leading brands in world conveys specific message with their branding.
      So utmost care to be taken while doing Branding as “You don’t have second chance to create your first impression’.
      Thanks

    • Rajeeva

      Nice to note that branding is all about uniformity in your appearance, presentation, talks and actions.

      • Roona Ponnappa

        This session was with knowledge sharing more about branding ourselves n products
        Different levels of Branding n launching

      • Siddharth Rajsekar

        🙌 Thanks a ton! Great to have you in our community.

    • Ganesh Rawat

      # ILH deep learner , Hi Sid, Your this podcast which revolves around branding is very insightful & eye-opener. It put me on deep thought to go deep in the branding process & made me understand that how powerful is each element in the branding. Where you clearly mentioned how most of us don’t have clue regarding our brand & at times don’t go deep in terms of thought, design & simplification .
      You beautifully explained the importance of emotion in branding . You made it crystal clear by giving examples of famous organizations & personalities how their brand conveys emotion & deeper message.

      You touched every critical step in branding process from emotion to core message and also the mission & vision .

      Thanks for explaining each of below points beautifully-

      we are the most important element of our brand .
      Brand name & community
      Logo
      Photoshoot
      Product boxes
      Personal website
      Social media profile
      Presentation file
      Videos & Podcast
      Marchandise

      As you mentioned now I have firm believe that we don’t have second chance to create a great first impression.

      Thanks a ton !
      Keep inspiring !

    • Ashwini Borkar

      My takeaways
      1)Brand is something that conveys emotion.
      2) colours shows emotions,. So as per your emotions bring that colour in to your brand.
      3)your message should contain your emotion then from core message bring mission & vision.

      10 Aspects of a Brand
      1) you – how do you put yourself in front of world.
      2) Brand Name – initially personal brand.
      3)Logo – as simple as possible
      4) photo shoot- present your flavour to world. World judge you first by how you present yourself.
      5) product design- bring your brand message in product through relevant pictures & colours
      6) Branded Website- as simple as possible
      7) social media profile – in relevance with your brand.
      8) presentation – your unique flavour .
      9) videos & Audio – in sink with what you believe in.
      10) merchandise – represent community brand.
      💥 You don’t have second chance to make the best first impression.
      💥 Your environment is stronger than your will power.
      #ILH Deep Learner

      • Siddharth Rajsekar

        Awesome, Great Insights! ! I’m glad you found this learning journey valuable.

    • Prof. Amol Marathe

      #ILH Deep Learners – Prof. Amol Marathe
      Re-branding exercise in 2022 – By Siddharth Rajsekhar
      In this podcast, you will learn the following:
      – Why branding is important to grow your business?
      – YOU
      – Brand Name
      – Developing and evolving Brand
      – Freedom is a Brand
      – Colour Emotion Guide: Colour Psychology is very important to build your brand
      – Various aspects of Brand building
      – LOGO: Retro feel Siddharth Rajsekhar, SIMPLE, Iconic Bird representing FREEDOM & Growth
      – Photoshoot: Invest in good photoshoot
      – Brand Archetype: Sidz – Sage
      – Different messages through different Memberships. Subliminal messages go to the prospects
      – Branded Website: Your Name, Simple, One Landing page, Sub-pages for Podcast. “SIMPLICITY is the ultimate sophistication”.
      – Standing out from the crowd.
      – Social Media Profiles: Pic, Cover, “CONSISTENCY is the Key”
      – Presentation Files: Font in PPT, Colour connects to original theme. ORANGE, PINK, BLUE for Sidz.
      – Videos & Podcast: Name logo on bottom left and Community logo on top right. STANDARDIZED for YouTube as well as for Podcast..
      – 10. MERCHANDISE: Sidz Own Shop – T-Shirts, Mugs, Caps, Community Brand, Digital and Physical World. Book, Board Game.
      – BRANDING starts with YOU
      – Brand Archetypes: 12 – need to research on brand archetypes first. Mega Brands in the World like Nike, Virgin, all have a particular flavour to their logo and it’s colour.
      – Get yourself launch online and become a Brand Persona in this Digital World.

      That’s really a great podcast. I, myself, is a Marketing Professor but still I learn every time something new when I listen to Sidz. Thanks Sidz.
      More Power To You.. 🙂

      • Siddharth Rajsekar

        Awesome, Great Insights! ! I’m glad you found this learning journey valuable.

    • Girish Muttur

      Thank you Sidz for one more powerful podcast to boost up our online business. This podcast by Siddharth Rajsekar on ‘ 10 key elements to build a brand online ‘ helped me a lot to come up with a vision for ‘ positioning myself in a unique manner in this huge ocean of digital space ‘ . To build a brand online demands attention on minute things . Our every action matters in brand building.
      IMPORTANT:
      We should know that we dont have a second chance to make the first best impression.

      There should be congruence between the man behind the brand and its colors, designs, its message etc.

      First of all we must identify the EMOTION which we want to represent. Then the rest of the things can be built on it. If we lack a strong emotion, nothing works.

      A brand is not just a logo or design or color, but it is the magnetic vibration that attracts the people towards us.

      A true emotion gives rise to a strong, impactful message. If our intention is pure that message becomes a movement.

      10 key elements to keep in mind are

      1. YOU. – The person behind the brand. How you represent yourself in this world, your dress, your thoughts, words, actions, your set up everything that you showcase has an impact on your branding.

      2. NAME – Whether it be your name or your community name , it must be legible, good fonts , color of the fonts must be in congruent with your message.

      3. LOGO : It should be simple, communicating a message about your emotion.

      4. PHOTO SHOOT: In this new world, cover page of the book is equally important to the content of the book. So get a professional photo shoot that resembles with your message and emotion.

      5. PRODUCT BOXES : In online we sell digital products. So to give an impression of possession, the product boxes must be designed well . The colors, names, pictures used must be in congruent to our message.

      6. BRANDED WEBSITE – For digital entrepreneurs, a branded website is like an office address. So it should be designed well and must give a right impression about our message , mission and activities.

      7. SOCIAL MEDIA PROFILES: Whatever may be the platform FB, YT, TWITTER, LINKEDIN, consistency is the key. A uniformity must be observed in all platforms with respect to colors, photos, fonts etc.

      8. PRESENTATION FILES – Fonts, colors of PPTs , the style of presentation should be simple, uniform, appealing.

      9. VIDEOS & PODCASTS- The videos and audios that we put on social media, on websites or anywhere must always convey the message which we want to carry to this world. Beating around the Bush won’t help. Be specific in your message.

      10. MERCHANDISE- We may also bring out books, games, products that are compatible and in congruence with our main mission. They help us to build our brand faster with longterm visibility.

      JUST REMEMBER BRANDING IS NOT JUST A LOGO OR A COLOR OR A DESIGN, BUT IT IS A MAGNETIC VIBRATION THAT ATTRACTS YOUR TRIBE TOWARDS YOU.

      THANK YOU SIDZ .

      #ilhdeeplearner
      #siddharthrajsekar

      • Siddharth Rajsekar

        Awesome, Great Insights! ! I’m glad you found this learning journey valuable.

    • Rashmi Prabha

      Branding is a tool that is used to create an identity . The true branding is the expression of your ’emotions’ and ‘personality traits’. It is YOU that is reflected in the form of …
      your logo
      your mission
      your vision your profile pic
      your website
      your social media profile
      your way of delivering video podcasts, and presentations .
      It is a typical flavour of YOU in a subtle way where you create your hidden appearance in many ways.
      Rebranding is important concept and is required over a period of time because as we grow in life we add new flavours to our life just to energize the environment around you.Rebranding makes you feel flowing with new energy which is more deeper connection.
      #ILH Deep Learner

      • Siddharth Rajsekar

        Awesome, Great Insights! ! I’m glad you found this learning journey valuable.

    • sheetal thapa

      Hi Sid,

      Thanks for the refreshed learning on branding, something that “was not taught” in the graduation level. I say this as I have been a student of graphic design from a pioneering design school 2 decades back, working on the various aspects expect for Brand building.

      This podcast of yours not only reconnected me back to my academics but has also helped me to find my own personal brand calling in its Brand Archetype: which i felt was Everyman: Creator and Magician. As I am newly joined into your Diamond Club this surely is a great start, as I find the focussed self in “Creator” Brand Archetype.. I read through the source you shared to find the exact one as I intrigued me not to be in the confused category who don’t know who they are, what they stand for and where they are going.

      Starting to chew on absolutely crisp, clear and concise wisdom nuggets from your knowledge chest .. be it the podcast, courses, Hackathons ….. on ILH.

      Smiles and Sunshine
      ASMEE.

      #ILH Deep Learner

    • Inder jeet Singh ubhi

      The following is my takeaways
      * Branding is important for sales and it directly related to emotions
      * Colour of your brand shows emotions attached to it.
      * Your message in the brand should be clear your mission and vision
      * Aspects of brand
      – You : How you present yourself in front of the world
      – Brand name : First name in the brand, after you get 5000 customers, then go for commercial.
      – Photoshoot : Good photoshoot will attract audience. Present your flavour in the photoshoot before the world, world will judge you first, then act accordingly. Colour of the photoshoot should match with the dress of yourself.
      – Product design : Bring Your brand message in the product through relevant design pictures and colour.
      – Brand website : As simple as possible and revealed the relevant information. Don’t go cheap on branding the website.
      – Social media profile : Profile should be match with the brand.
      – Presentation : unique ways from others.
      – Video and audio ” Should be in the way which impact deep on the audience
      – Merchandise : Merchandise should be match with the brand you have
      * Remember : When you lost the first impression to impress the audience, you will not get the second chance, it will directly impact on your product sale
      * Envirment in which you are working, residence, society is much stronger than your will power.

    • Lavanya eedara

      My learning from this podcast are:
      ☆ Brand is nothing but something that conveys an emotion.
      ☆ Every colour has an emotion.
      ☆ Message should have an emotion.
      ☆ Core message should give clarity on vision and mission.
      10 elements of brand:
      1. You-How do you put yourself in front of the world.
      Appearance in dress matters.
      Background colour in the room or office.
      2.Brand name-we should use our personal brand name.
      3.Name logo-as simple as possible.
      Company logo should represent our goal.
      4.Photoshoot-get invest on photoshoot.
      5.Product boxes-should represent some flavour.
      6.Brand & website.com-one landing page,
      Simplistic and minimalism.
      7.Profile pic and profile cover in social media-
      We should keep same.
      8.Presentation files-font and colour should be maintained consistently.
      9.Videos& podcasts-we need to keep name logo and community logo at same places in videos consistently. We need to same flavour of music in our podcasts.
      10.Merchandise
      There are 12 archetypes.
      ◇You do not have second chance to make a great first impression.
      ◇Your environment is stronger than your will power.

      #ILHdeeplearner

    • Shamaldas O V

      My Takeaways
       Branding is something that conveys an emotion
       Before you think about logos, colors and branding think about the emotion you want to represent to the world with your personal brand
       Every color has emotions
      10 Aspects of Branding
      1. First Aspect of branding is you – How do you put yourself out to the world. Branding represents your environment based on your vision
      2. Brand Name:
      3. Personal Logo (Keep as simple as possible)
      4. Invest in photoshoot: To get first impression and represent brand persona and feel
      5. Product Boxes: Each of it should have unique adorable elements
      6. Branded Website: Should convey your message crisp and clear
      7. Social media Profile: Should have consistency
      8. Presentation files: Should use common font in PPTs
      9. Videos and Podcasts: (Name logo at bottom and community logo at top right)
      10. Merchandise:
      *The whole aspect of branding is very important, and you don’t have second chance to make the best first impression
      *Your environment is stronger than your will power
      #ILH Deep Learner

    • GRK Krishna

      1. It’s a “Brand” New World where everyone has a chance to stand out. Everyone has an opportunity to learn, improve, and build up their skills. Everyone can be “brand” worthy.
      2. Brand “you” must have sustainability agenda or sustainability credentials, to be viable.”
      3. When branding “you” – keep it as simple as possible – consider the emotion you want to represent, which should reflect in your logo, colour of the logo, the colour of your studio, your message relevance and its dispersion, music, what you wear, your audio or video presentation, your persona, your archetype, your merchandise in your store, your social media presentation, every aspect becomes essential, and the homogenous environment has to support branding “you.”
      4. People should be able to define “you” in one word.
      Brand “you” is defined by your words. Brand “you” defines words gives them meaning by pouring the “you” into them. So “you” mean something because, after all, words are just made up.
      5. Specialize, focus, in that which “you” excel.
      6. “You” already are or become the leader in the chosen field.
      7. “You” must be distinctive. “You” must be visible as much as possible.
      8. “You” have to behave the same way behind closed doors as “you” would behave in public to build and represent integrity.
      9. “You” must be better today than yesterday and even better tomorrow.
      #ILHDeepLearner

      • Siddharth Rajsekar

        Awesome, Great Insights! ! I’m glad you found this learning journey valuable.

    • Elizabeth Alex

      Branding is nothing but something that conveys an emotion.
      What is the emotion that you convey to the world through your personal brand is important.
      10 elements you need to make a note of is
      1 You- How you portray yourself is imp
      2. Your brand name
      3.A simple Logo
      4. Photoshoot
      5. Product boxes must be designed well
      6. Branded website
      7. Social media profiles
      8. Presentation files
      9. Videos and Podcast
      10. Merchandise

      The whole aspect of branding is an important game.
      Always remember. .
      Everything that you do people are watching

      • Siddharth Rajsekar

        Awesome, Great Insights! ! I’m glad you found this learning journey valuable.

    • lokita thakrar

      Brand is something that conveys emotion.

      Before deciding any brand you should 1st know What is the emotion that you want to represent.

      There should be a connection in your message and it should be having emotion in it.

      Emotion behind it is that you really want as sidz is having the retro brand fully.

      Technologies was not there previously and after it came it was an influence for people.

      So when the message has a meaning, it is clear. Even the vision and mission should be clear.

      10 aspects of your brand

      1- You- everytime you should be attached with your brand whenever you do any video, post, batch,etc… Everything should be connected with you and your environment.

      2- Brand name- If you are starting a business you should go with your name as a brand. It should represent the same emotion.

      3- Logo- It should have very simple font and should be connected to the message, emotion. For ex: bird is an icon for freedom.

      4- Photoshoot- People judge a book by it’s cover so the start point which is a profile picture you should be having a connect with the photos you uploaded.

      5- Product boxes- The box you have for your course should have a meaning and emotion to it. There should be a feeling on it.

      6- Branded website- Your website should be simple and clear to understand. Simplicity is ultimate sophistication. Create your message as clear and crisp.

      7- Social media profile- Every social media profile should be consistent.

      8- Presentation file- Presentation should be connected with the color and font you use.

      9- Videos & podcasts- Whenever you make a video there should be a logo and your brand or community brand. There should be a feel. Podcasts should have a feel of your brand.

      10- Merchandise- Merchandise is basically a store which you create for your own brand through which people connect with you. It should give a connect to your emotions.

      Brand archetypes are basically 12 types where every brand if you see is connected with any one of the brand archetypes where they have the same message and connected.

      Brand is the first impression and you don’t have second chance. Build classic brand in the first time and you will be the cut above the rest.

      Environment is stronger than willpower.

      #ilhdeeplearner
      #ilhfamily
      #siddharthrajshekar

    • Pradeep Hariharan

      Branding

      This Podcast is all about BRANDING PRINCIPLES.

      Here we get to learn what are the TEN essentials of branding, and brand archetypes.

      Aim: To give us a strong foundation about how we can create a strong brand and connect with our audience at a deeper level.

      Most people have no clue about how to design their brand. There must be a congruency between the brand and the message.

      Bring out a particular flavor.

      What is a brand?

      The brand could be defined as identity, colour, a logo, or “what you stand for”.

      A brand is something that conveys an EMOTION.

      E,g: Apple, Amazon, Tesla, etc.

      If we look at brand personalities like Gandhi, he stood for non-violence and truth. Martin Luther King stood for equality. Similarly, Mother Theresa stands for pure love and service to humanity.

      Emotion and the message are the two sides of branding.

      Emotion- First thing in branding is to think about what emotion one wants to represent to the world through their brand. What is the emotion that they wanted to convey to the world? Our brand image should be built on that. Even colours must be chosen based on that because every colour has an emotion attached to it.

      For e,g: In Sidz’s case, he wanted to represent the emotion of FREEDOM. In Carl Jung’s Archetypes, he realized that ‘sage’ represents that emotion.
      Sidz wants to “create new leadership for the new world”.
      The world is changing fast the present education system cannot keep up with the fast-changing world.”

      The Message- What is the core message do we want to convey?

      The Ten Golden Steps to Branding….

      #1 You: How do we put ourselves out to the world is very important in branding. Think about your colour, the setup, the light everything. It should be in sync with us.
      #2 The Brand Name: Initially we have to start with our personal brand. Then once we have more than 7500 or in our tribe we can go for community.
      #3 The Logo: We need to have two logos: Personal and community. Keep the personal logo as simple as possible. But the community logo has an icon that represents our core message.
      #4 The Photoshoot: People always judge a book by the cover, even we say the opposite. So invest in some good photoshoots and bring our brand personality. Then choose a picture that represents the flavour. The pictures should represent us.
      #5 The Product Boxes: We have to be very specific in detail. For more visit sidz product boxes. A lot of thought and detailing has gone behind it.
      #6 The Branded Website: It is always best to have ourname.com as our website. Keep the design to the minimal, basic, and bare-born. We can have subpages. Keep it as simple as possible. Get your message as crisp, clear as possible. Later we can have a community brand name.
      #7 Social Media Profiles: Profile picture and profile cover should be consistent. There should not be any disintegration. Keep all social media pictures as a single one.
      #8 The Presentation Files: The fonts and colour should have to connect back to the original brand feel.
      #9 Videos and Podcast: Name logo and community logo on the video. Make it a standard process everyone should get anchored to the personal and community brand. You can use music also.
      #10 Merchandise: Branded merchandise is also a very powerful way of connecting with people. A book can also be a brand exercise.

      BEWARE: ALL THIS SHOULD COME TOGETHER!!!

      The whole aspect of “Branding” is an important game.

      “We don’t get a second chance to make the best first impression.”

      # ILH Deep Learner

      • Siddharth Rajsekar

        Thanks a ton! Your feedback really made my day! :). The more you invest time in learning, you will discover newer ways of refining your positioning & you are doing it! Keep Inspiring! Great to have you in our community.

    • Ravi Kiraan Vijaopurapuu

      #ilhdeeplearner
      #siddharthrajsekar

      Most People don’t have the right perspective of what is a Brancd Actually is and how to design a Brand.
      
Many people assume that Branding is just about having a logo, colors, collaterals and just have a Website and nothing else.
      In most cases, it won’t work.

      There is a mismatch between what exactly a Brand Message is and Brand Design is.

      What is a Brand?

      Many people have different Definitions for Brand.

      Actual definition is:
      Brand conveys an Emotion to the World to what a Product or a Person belong to.

      Many World class Great brands like Apple, Amazon – all have Characteristics and they represent the Emotions of their Brand.

      Even great personalities also represents Brands and have emotions behind persons – Gandhi, Mother Teresa etc.

      Ex:
      Mahatma Gandhi represents Non Violence/peace
      Mother Teresa – Service

      Brand image should be built on top of the Emotions.

      We should always think of what is the emotion we represent/convey to the world and then think of color emotions etc.

      Color Emotions – Every colour have specific emotion.

      What is the Brand message ?

      

It is emotion and message to be conveyed to the world.

      Message to be conveyed is – Our Mission and Vision

      10 Elements of Brand

      1. You

      Most Important Element.
      It is about how do we put out ourselves to the world.

      Think of the colors we wear , Setup of lights, Our Systems, Environment elements –

      All these are Branding Prop.

      2. Brand Name

      Best Brand – Personal Brand
      Represents – Emotion

      After Community grows, build the Community Brand.
      Have Community Names – Hub, Club, Tribe, Academy etc

      3 – Logo

      Name Logo – Personal brand – Keep it Simple.(Fonts)
      Community logo – Represents our Brand Message,Emotion

      4. PhotoShoot

      Invest in Good Photoshoot . Don’t Neglect it. It is very important element in the branding.

      Change Profile Pics w.r.t Photoshoot

      5. Knowledge Business Product Boxes

      Product Boxes – Categorise them separately

      Need to give Importance

      6. Branded Website

      Keep as simple as Possible
      Our Website Design will Send a clear message to Audience that they will remember us.

      Have Personal and Community Websites.

      7 – Social Media Profiles

      Profile Pic and Profile Cover

      Keep them Consistent at all places in Social Media- FB, LinkedIn , Instagram etc.

      8. Presentation Files

      PPTs etc which we use in our Presentations to our Audience in Webinars, Workshops etc – Keep them consistent.

      9. Videos and podcasts

      Have Name logo and Community logo Standard everywhere in Youtube Videos and have standard Intro and Outro music in Podcasts so that viewers can easily recognise us.

      10. Merchandise

      Branded Merchandise represents the Community Brand. All The products in the Merchandise should follow our standard Brand Colors, Elements etc.
      People buy our products when they see the Standard Elements.

      Additional Brand Elements – Board Game, Books

      All above elements come together build solid brand

      Brand Archetypes

      There are 12 different Brand Archetypes

      The basic human desires that each match with a specific archetype;

      * LIBERATION > THE OUTLAW



      * POWER > THE MAGICIAN



      * MASTERY > THE HERO



      * INTIMACY > THE LOVER



      * ENJOYMENT > THE JESTER



      * BELONGING > THE EVERYMAN



      * SERVICE > THE CAREGIVER



      * CONTROL > THE RULER



      * INNOVATION > THE CREATOR



      * SAFETY > THE INNOCENT



      * UNDERSTANDING > THE SAGE



      * FREEDOM > THE EXPLORER



      Each Brand have particular flavour.
      Align our Colors and message to the Each of Brand Archetypes

      Our Audience will have deeper connect with us once we follow the above.

      • Siddharth Rajsekar

        Awesome, Great Insights! ! I’m glad you found this learning journey valuable.

    • Divya Sebastian

      1. Brand is an emotion

      2. Find out the emotion that you want to represent through your personal brand

      3. Brand – Emotion – Core Message – Vision

      Ten aspects for Branding

      1. YOU are the most important aspect

      2. Your Personal Brand Name and your Community Brand Name

      3. Logo can be a simple name logo

      4. Photoshoot that represents you and your style

      5. Product Boxes

      6. Branded Website and Community brand website

      7. Social media profiles

      Consistent and integrated profile pictures across all platforms

      8. Presentation files…the font and color should be in alignment with original brand

      9. Videos & podcasts- using watermarks

      10. Merchandise – connect to your people outside digital world

      Find out your Brand Archetype from among the 12 types

      • Siddharth Rajsekar

        Awesome, Great Insights! ! I’m glad you found this learning journey valuable.

    • Sujaya

      Rebranding – not just about business or website but about your own self

      How you can create a brand image for yourself?

      Branding is beyond logos, colours and other stuff.

      You got to discover more about yourself and then you could correlate with brand archetypes.

      Congruence between brand message and brand design is very important.

      1. Emotion

      First, understand what a brand is. A brand is actually what conveys an emotion. Every big brand has an emotion behind what they represent. Apple, Amazon, Tesla. The same is true for brand personalities like Mahatma Gandhi, Martin Luther King, Mother Teresa.

      So, what is the emotion that you want to represent to the world through your personal brand?

      Your brand image should be built on top of that.

      you can also refer to the colour emotion guide. Every colour has an emotion. Before getting into colours, think of what emotion do you want to convey.

      2. Message
      First identify your emotion and then bring out your message.

      What is your brand message like for ILH it is Create new leadership for the new world.

      then the image speaks this message like sun is rising and something better is coming up from behind.

      Retro, synthwave connect with the 80s when technology just started off.

      Research around brand personalities and see how you can model them.

      3. Mission & Vision
      Like ILH has vision as create new breed of teachers, mission is to create every human as that new breed of teacher.

      What is yours?

      Elements of brand:
      1. YOU
      How do you put yourself out? What do you wear? How do you present yourself? How do you position yourself? How is your background set up? The lightings? Environment?

      2. Brand Name
      You can start off with your personal brand – your name.
      What does your community name represent like Internet – Lifestyle – Hub

      hub, club, tribe, alliance etc which you can use for your community

      3. Logo
      For personal brand, logo is your name logo – keep it simple representing your emotion.

      For community brand, you could use icon that represents your message – like Freedom, Growth for ILH

      4. Photoshoot
      Invest in proper photoshoot and put up pics that represent your message
      Your pics emits subliminal messages and judgements.

      5. Product Boxes
      What elements do you use on your product boxes?
      Does the design relate with your emotion and message?

      6. Branded Website
      personal website – you can keep it simple with minimal info & design.

      Simplicity is the ultimate sophistication.

      Get your message in clear crisp way to your audience in 2 or 3 seconds
      Community website – also should emit the same message

      7. Social Media Profiles

      Pics & covers – Keep them consistent
      Do not keep them disintegrated

      8. Presentation files
      ppts, fonts you use, colours you use – Do they connect to your brand emotion?

      all your ppt should emit a similar feel

      9. Videos & podcasts

      Name logo and community logo – keep them at the same place in all your youtube videos.

      Podcasts – keep with similar feel music

      10. Merchandise

      You can have your own shop like ilh.shop

      Branded merchandise – represents your community brand

      people connect to your brand through these physical merchandise
      games, books are all extensions of what you are doing

      When all of these come together, they represent the entire brand.

      There are 12 archetypes. Every big brand has a particular flavour. Align your message and colour to one of these 12 archetypes and this helps the right audience to connect with you.

      You don’t have a second chance to make the best first impression.

      The more you are able to enhance yourself, the better it is for you.

      #ilhdeeplearner
      #internetlifestylehub

    • Mansha Roy

      Why I Completely Revamp My Branding To Retrowave From 2022?

      My Learnings From This Podcast-

      What is a brand?
      💁‍♀️Brand is nothing but something that conveys an emotion😀.

      💁‍♀️What is the emotion that you want to represent to the world through your personal brand.

      💁‍♀️Your message should be clear and from the core message you need to bring out a mission and a vision.

      10 Elements That Represents The Brand 🤔

      👉1. The most important aspect of your brand is YOU- how do you put yourself in front of the world 🌎. The essential elements starts with you and with your environment 🤔.

      👉2. The second element of your brand is your BRAND NAME- as you are starting off you should always start with your name brand 🤔.

      👉3. The third aspect of a brand is a LOGO- when it comes to personal brand or the name brand it should be as simple as possible that your customers should also understand the vision behind your logo🤔.

      👉4. The fourth element of a brand is your PHOTOSHOOT- where you are able to bring out the brand persona and feel 🤔.

      👉5. The fifth element of a brand according to the knowledge business is your PRODUCT BOXES- where you bring out your brand message through the images and colors in the product boxes 🤔.

      👉6. The sixth element of a brand is your BRANDED WEBSITE- design your website in a very clear and simple way as possible because simplicity is ultimate sofestication🤔.

      👉7. The seventh element of a brand is your SOCIAL MEDIA PROFILE- keep your profile pictures and profile covers consistent with your other accounts 🤔.

      👉8. The eight element of a brand is your PRESENTATION FILES- your fonts and your colors in the presentation should connect back to the original brand and feel 🤔.

      👉9. The nineth element of a brand is your VIDEOS & PODCASTS- convey your personal brand and company brand at the same time through your logos in your videos and podcast 🤔.

      👉10. The last element of a brand is your own MERCHANDISE- you should have your own shop where you display your other products where more and more people come and connect with you through your different products 🤔.

      🤷‍♂️This whole aspect of branding is a very important game and you don’t have a second chance 😒 to make the best first impression 👨‍💻.

      #ilhdeeplearners

      • Siddharth Rajsekar

        Awesome!Great Insights! More power to you, great to have you in our community.

    • Siddhartha Taya

      Dear Sid,

      Very good afternoon.

      Thank you for your insights and hard work behind all the podcasts.
      I listen to every single one of them.

      When I simplified the beautiful podcast in notes form, here is what I came up with:

      Your Brand
      1. Identify the Emotion it conveys
      2. Brand Message – Vision
      3. Logo – as simple as possible (Both personal and Community)
      4. Photo shoot – should represent you – the first look, profile picture.
      5. Multiple Products – Courses (add elements)
      6. Website (both personal and community based) – Minimalist and simplistic. One landing page – multiple sub pages. Match websites in same flavor.
      7. Social Media Profiles – Profile pic and profile cover – Consistency, integrate all of them together.
      8. Presentation files – Webinar – fonts on PPTs and Colors in PPTs – connects back to original brand flavor and feel. Choose a standard color.
      9. Videos and Podcasts – Intro, Watermarks – Should give amazing feel.
      10. Merchandise – Online shop – sell branded merchandise. Represents community brand.

      First align your brand with one of the 12 Brand Archetypes your brand connects with.

      *And YES I must buy your book but nothing would compare the euphoria of getting a signed book from you. It would mean world to me.

      #ILHdeeplearner

    • Yogesh

      My Learnings from this podcast:

      What is a Brand – Something that conveys emotion
      Eg. Apple, Amazon, Tesla
      Even personal brand conveys emotion

      Que. What emotion you want to represent to the world thru your personal brand (use color emotion guide)

      Core message should be clear
      Vision should be clear

      9 elements of Branding
      1. Most important element of your brand is You
      What are you gonna be wearing, whats in the room, background, color etc

      2. Brand Name: use names like hub, community, alliance etc

      3. Logo:
      Name Logo: Keep it simple
      Brand logo: should represent emotion
      Photo Shoot: invest in good photo shoot

      4. Product Boxes

      5. Branded Website – Keep it as simple as possible with clear concise message

      6. Social Media Profile: integrate them all

      7. Presentation: fonts, ppt

      8. Videos & Podcasts: People should get anchored into your brand and community brand

      9. Merchandise: Physical products, book etc

      Brand Archetypes: Do research

      #ILHFamily #ilhdeeplearner

    • Yogesh Kumar

      -There is different definition of Brand in the market.
      -Brand is not about logo, not brand colour. It is something that conveys emotions to your target audience.
      -All top brands have some characteristics.
      -ask question yourself that what is the emotion you want to represtion to the world. your brand image should be build top of that emotion.
      -Every colour has an emotion. Check out the article written by sidz : https://siddharthrajsekar.com/color-psychology/

      Elements of Brand:

      1. YOU -First element of your brand is You and your environment. What colours you are wearing, what’s is the behind of your video, what colour you are using as a background ,what angle you are sitting.

      2. BRAND NAME – start with “Your Name” as brand name. after that comeup with business name.

      3. LOGO – Logo can be of simple name logo.

      4. PHOTOSHOOT – people judge the book with its cover. Your logo shall be represent your brand and your mission.

      5. PRODUCT DESIGN – There shall be a connection between product design and brand. We are selling Digital Products, So to provide an influence of possession, the product boxes have to be designed nicely . The colours, font and photos used should be in congruent to the Brand message.

      6. BRAND WEBSITE – keep it as simple as possible. if you want to standout in your niche, get your message as clear as concise and crisp to your audience. Simplistic and minimalistic is the key to make your website awesome. Start with your branded website. Checkout sidz both website for inspiration.

      7. SOCIAL MEDIA -Your social media profile pic and your profile banner or your page and group shall be same and consistent. Avoid changing regularly.

      8. PRESENTATION FILE – fonts, colours shall be the same of your brand colours.

      9. VIDEO AND PODCAST –The videos and audios that we publish on social media shall have the same flavour of your brand, like the same background music or intro music. People will recall your brand by listening or watching a video.
      Merchandise – launch your merchandise to give audience a physical experience of your BRAND.

      It start with YOU and when all things come together that’s what help you build a SOLID BRAND.
      #ILHDEEPLEARNER #ILHFAMILY

      • Siddharth Rajsekar

        Thanks a to! Really appreciate your feedback. Yes, the more you go through the moule, you will discover newer ways of refining your positioning.
        Keep Inspiring!

    • Shankaran Paramasivan

      Brand is not about logo, not brand colour. It is something that conveys emotions to your target audience.All top brands have some characteristics. ask question yourself that what is the emotion you want to represtion to the world. your brand image should be build top of that emotion. Every colour has an emotion.
      Check out the article written by sidz : https://siddharthrajsekar.com/color-psychology/

      10 Aspects of a Brand
      1) you – how do you put yourself in front of world.
      2) Brand Name – initially personal brand.
      3)Logo – as simple as possible
      4) photo shoot- present your flavour to world. World judge you first by how you present yourself.
      5) product design- bring your brand message in product through relevant pictures & colours
      6) Branded Website- as simple as possible
      7) social media profile – in relevance with your brand.
      8) presentation – your unique flavour .
      9) videos & Audio – in sink with what you believe in.
      10) merchandise – represent community brand.
      💥 You don’t have second chance to make the best first impression.
      💥 Your environment is stronger than your will power.

      #ILH Deep Learner,#ILH Deep Learners

      • Siddharth Rajsekar

        Awesome, Great Insights! ! I’m glad you found this learning journey valuable.

    • Porandla Aditya Narayan

      Hi Everyone,
      Like always Sidz delivers what he says, nothing less, nothing more. To the point and succinct, precise, and clear.
      As I was scrolling down to the page to type this I realized I was inadvertently stopping by at each of the comments and trying to read and was subconsciously getting influenced by what others had written. I was being influenced without even reading the entire comment. Then a thought occurred to me, actually a word that somehow got stuck with me while I was perusing the Brand Archetypes page, Stereotype. A stereotype is a typical version of how something ought to be whereas an Archetype is what something strives to be, in tune with the environment and completely atypical.
      And so I endeavored to make my comment Archetypical rather than stereotypical. The comments section was Sidz way to gauge what each of us has gained from the podcast, the stereotypical way to relate what we learned would be to list out the 10 Elements and paraphrase some statements like, ” No second chance to make the first best impression”. Yes, these are all good, the elements, and some statements but they do not encompass the actual learning.
      The actual learning is how NOT to do branding, how NOT to fall into the trap of creating a website, a landing page, a YouTube, or any other social media account that has no value, it’s like a million other pages on the internet.
      This podcast was a wake-up call to make our brand, a BRAND, one that stands out and whose collateral elements like website, social media accounts, podcasts, and associated merchandise all convey the same emotion, the same value, and the same social message.
      How do we achieve this uniformity in branding, by following proven scientific methods like identifying elements of the brand that best suit your core message and the emotion that you want it to subconsciously elicit in the mind of the customer.
      The elements of your brand decide whether you as a person are just another stereotype or you are trying to create an archetypical presence that will add value, impact the customer and provide a service to which they are automatically drawn time and again.
      The Brand is a reflection of who YOU are as a PERSON, it’s a personification of your Mission, Vision, and Value to the customer.
      #ILHDeepLearner

    • Prem Alvares

      A brand displays an emotion.
      Your brand should display
      The emotion you want to convey
      Should reflect in the color scheme too
      You can fall into one of the 12 architypes. You might feel you fall in many types. You need to work on the message that resonates with you most.
      Look at movies or book covers that are similar and pick a genre, it needs to be distinct to you.
      You are the biggest element to the branding. You need to work on your props in videos and environment.
      Start with your personal brand, people connect with people not logos.
      Community naming is essential and should display a sense of belonging and possibility.
      Photo shoots are important, bring out the brand persona and positioning.
      The subtle elements on covers, product website are registered subliminally.
      Simplicity is key, don’t crowd your images and pages.
      Social media should be consistent fb, linkedin, insta, youtube with your website.
      Podcasts videos can anchor your personal and corporate brand. Use catchy intro tunes as well.
      Merchandise also needs similar branding.
      Research into brand architypes can point you into uniform thinking.
      You don’t have a second chance at a first impression.

    • Sumit

      #ILHDeepLearner

      What is the brand?

      I really cleared this topic today now m more clear that Brand is an emotion that is connected with your audience, clients, and a user who is connected with your product and brand

      The brand is an emotion that connects with your Emotion
      the brand is your logo
      the brand is your branding website
      the brand is your a photo that represents you like a brand
      Brand: your product user trust on it
      Brand: your social proof and profile

      Thank you Sidz for this amazing branding Value

    • Neha Chimbalkar

      #ilhdeeplearner #ilhfamily

      This podcast helps in understanding what makes a brand, 10 essential elements of branding a digital business, the relevance of Brand Archetypes, and the importance of color psychology for having a congruence in all the elements of branding and your overall business.

      So these are my takeaways from this value-packed podcast of Sidz:

      1. A brand is a set of characteristics that emits:
      a. An emotion: What emotions that you want to represent through your brand?
      b. A message: What message do you want to convey through your brand?
      2. A Brand is beyond just the logo and colors. It is when you are able to strike the balance, able to have congruence. It is when people are able to connect with the energy behind the brand.
      3. When The Emotion and The Message is clear and concise, it needs to be represented by the elements of your brand.

      These are the top 10 elements of a digital business for the branding process:
      1. You – As Sidz always says people buy you first, you are the brand. So it’s your prime responsibility to present yourself in such a manner that you should earn the attention, trust, and time of the “RIGHT AUDIENCE” or attract/ appeal to the right customers. Everything right from what you wear, your setup, video background, framing, elements of the backdrop, props that represent the brand is the “YOU” part of this branding process.

      2. Brand Name – To those who are starting up this digital coaching journey, there are many new things to learn and decisions to be made. Sidz makes it very easy for us by simplifying the ” Naming Ceremony”. The ILH students already have their hands on the simplified “Business & Courses Naming Templets” inside our ILH School. Sidz emphasizes starting with a “Personal Brand” and gradually as you grow your own community/company, have a “Community/Company Brand” as well. And track both, have a sync and congruence in both.

      3. LOGO –
      a. Personal Brand: have a simple font, and a clear simplified ” Name Logo.
      b. Company/Community Logo: You May have an icon that represents your brand’s core message and emotion. e.g. ILH’s logo the eagle represents the core message of leadership and the emotion of freedom.
      Sidz has shared a couple of resources getting these name logos created professionally inside our ILH Inner Circle call.

      4. Photoshoot: Investing in a good photoshoot will serve you long-term. A good quality image, with all the essential brand elements, the colors, props, mood, feel of these photos are visual messengers of your brand. These are the photos that your customers are going to see way before they make any buying decision. That is why it is ulmost important for it to be in sync with your core message and the brand emotion.

      5. Product Boxes: In a digital business look and feel of your product/services is even more important. It has to esthetically appeal to your target customers as well as have subtle elements that are representing your brand’s message and emotion.
      For e.g. Inside IHL School for all the 4 levels of memberships, the product boxes have meaningful yet subtle symbols depicting the core message, emotion, and level of membership.

      6. Branded Website: Getting your brand’s message and emotion in a simple and concise manner should be the sole job of your branded website. So to start with have a simple minimalist “personal branded website” and as the community/company grows have a “Community/Company Branded Website”
      Being an ILH Diamond-level member in our Council Calls, “website audits” have personally helped me understand how I can maximize on my brand websites.

      7. Social Media: So the photos you use on your social media platforms, profile pics, cover images etc. Having consistency across all these platforms and integrating everything with your brand’s emotion, message, and elements so that it coveys the same look and feel.

      8. Presentation Files: These are your PPTs that are used for any digital interaction/sessions. The fonts, colors, images, should connect back to your original feel of the brand.

      9. Video & Podcasts: Have a name & Company Logo on the video (watermarks), captions, so your digital assets are relevant to your new visitors as well. There is no confusion or conflict, there is consistency and it is self-explanatory.

      10. Merchandise: Includes Branded goods and items, but not limited to it! Your own Book, Game, or any other physical product can be a part of your Brand’s Merchandise. I think this aspect of branding plays a vital role, it’s like an extention of your core message and brand emotion,
      especially in a digital business as people get to relate with real products built around the brand and they can connect with the brand even deeper.
      All of these when come together, make a solid , Unshakable Brand!

      Make sure you check out the resoucres linked below the pdcast for the Colour Emotion Guide and 12 Brand Archetypes.
      a. Colour Emotion Guide: is helpful in understanding significance of colours in the business world. This is a visual guide, a mere skimming through it will also give you a new perspective aboout marketing and branding when it comes to choosing the brand colors.
      b. 12 Brand Archetypes: You have to read this resource. It will help you understand your own business, your own self, target audience in a much clearer and a refined way. This it self is a deep learning topic. If you can align yourself /your brand, with any of the 12 architypes, you will be able to connect to a deeper level with your audience and will be able to attract the right customers.

      Branding is important because it is the first impression of your product/services.
      It is what your target audience will see even before they sign up for your free webinars/email-list/workshops/bootcamps/whatsapp classes. And you don’t get a second chance to make a first impression. Having said that lauching with clear brand message, emotion and these 10 elements will give you an edge above, most of the people out there who are functioning haphazardly or without connecting to the core.
      Thank you Sidz for this amazing share. So many action points!

      #ilhfamily #ilhdeeplearner

      • Siddharth Rajsekar

        Thanks a ton! Your feedback really made my day! :). The more you invest time in learning, you will discover newer ways of refining your positioning & you are doing it! Keep Inspiring! Great to have you in our community.

    • Santosh Kumar Vishwakarma

      #ILH Deep Learner

      Branding –
      Brand is something that conveys emotion.
      Elements of Branding
      1. You
      2. Brand Name
      3. Logo
      4. Photoshoot
      5. Product Boxes
      6. Branded website
      7. Social media profiles
      8. Presentation files
      9. Videos and Podcasts
      10. Merchandise

      Thanks

    • Anchal

      #ILH Deep Learner .
      Branding help you connect with your customers emotionally , it gives a face to your product and organisation also makes yourself distinct from your competitors and addresses the most important quotient of Why ?…

    • Smriti Gupta

      #ilhfamily
      #ilhdeeplearner

      Takeaway from the podcast :

      1. Need to revamp branding as it is important to grow your business online.

      2. Need to have research on brand archetypes first.

      3. Ideas on brand archetypes. Brand is something that convey emotions.

      Example: a)Tesla as a brand.
      b) Mahatma Gandhi as a brand
      as he emits a particular
      emotion and in his case
      emotion is non-violence.
      c)Martin Luther King : Personal
      brand in itself as he stood for
      equality.
      d) Mother Teresa : As a brand
      and the emotion behind the
      personal brand was pure love
      and service to humanity.

      4: Focus on the emotion that you want to represent to the world through your personal brand.

      5: Brand message needs to be clear. It should have it’s vision and mission. (Clarity)

      6: Top 10 elements that represent a brand:
      1) Essential elements of brand start with
      you and your environment.
      Color represent emotion. (Use color
      emotion guide) as yellow represent
      optimistic .
      2) Brand name
      3) Logo
      4) Photoshoot
      5) Product boxes
      6) Branding websites
      7) Social media profile
      8) Presentation files
      9) Videos/podcast
      10) Merchandise

      (Simplicity is the ultimate sophistication : Leonardo da Vinci. )

      12 Brand archetypes :

      Every single mega brand have a particular flavour . If you can actually align your messaging to one of the 12 brand archetypes. You will be able to attract right customers.

      How human emotion gave birth to the archetypes?

      Basic human desires that each match with a specific archetypes.
      Liberation > The outlaw
      Power > The Magician
      Freedom> The explorer
      Mastery > The Hero

      2 Primary reasons you would want to align your brand with an archetype :

      a) Connection : It makes a deeper
      connection with your
      audience.
      b) Differentiation : Stand out in a crowd.

      Margeret Mark and Carol S. Pearson in their 2001 book ” The Hero and the outlaw : Building extraordinary Brands through the power of Archetypes” state that :
      “Archetypes are the heartbeat of a brand as they convey a meaning that makes customers relate to a product ”

      Great brand are focused.

      Why color psychology is extremely important for business success?

      1) Boost your sales .
      2)color psychology of male and female are
      different.

      3) Color to increase conversions:
      4) Studies suggest people make a subconscious judgement about a product within 90 seconds of initial viewing.
      5) 92.6% of people say the visual dimension is the # 1 Influencing factors affecting their purchase decision.

      Align your brand with an archetypes as it represent all Personalities then they are both your customers and your brand.

      #ilhdeeplearner
      #ilhfamily

    • Bharat Bhatt

      #ILH DEEP LEARNING
      Excellent podcast Sidz as usual.
      Enlightening various aspects of branding .
      We need to understand and follow the branding process else incongurence between what the brand message is and what the brand design is .
      Brand is something that conveys an emotion.
      Apple – luxury , innovative products .
      Brand personalities emits particular emotions.
      Martin Luther king- Equality
      Mother Teresa – pure love and service to Humanity
      What emotions you want to represent to the world through your personal brand , build your brand image on top of that.
      Every color has emotions.
      Yellow – optimism
      Orange – Friendly
      Red – excitement.
      Purple- Creative , imaginative.
      Blue – trust
      What is the emotion you want to convey from a personal branding perspective ?
      Then use colors according to those emotions.
      Emotion for Sidz : Freedom.
      80’s music , movies , synth wave with futuristic elements.
      Second important thing is your brand message.
      Message should have emotions in it.
      Revamped brand message :
      How to create new leadership for the new world , because world is changing so fast , present education system can not cope up with requirements of fast changing world.
      From this core message , bring out your vision and mission.
      Vision : the current education is inadequate, new way of education.
      Mission: if every person can become the leader , the world would be better place , helping other person grow , to live a life of freedom, more happiness.
      10 aspects of brand.
      1. You – how do you put yourself to the world ?
      Clothes you wore, lighting you use in office , branding props like Globe for a futuristic, holistic view.
      2. Brand name.
      Initially your personal brand .
      Then your community brand like
      ILH , Hub , community , club build a community brand.
      3. LOGO
      Simple font.
      Representing the image , emotions you want to convey .
      Like Sidz has – simple fonts representing the retro feel.
      Community logo
      Bird – freedom, growth , soaring in sky.
      4. Photoshoot.
      Book is not only judged by it’s content , but by it’s cover too.
      So have decent cover image
      Decent profile image
      Which conveys message and emotions of your brand.
      5. Product Boxes.
      Have different courses for different levels like Silver , Gold , Diamond with different brand images .
      6. Branding website.
      Initially have personal website
      Simplicity is the key.
      Clear and concise message .
      Then develop your community website .
      7. Social media profiles.
      Consistency is the key.
      Have your profile picture, profile cover same on all platforms like Facebook, Instagram, YouTube, LinkedIn, which immediately connect you with your brand .
      8. Presentation files.
      Fonts.
      Color
      Should connect with the brand and brand message.
      Sidz using :
      Call to action – orange color
      Landing page – pink color
      9. Videos and podcasts.
      Distinct
      Name Logo
      Community logo on all videos to identify with you and your brand .
      Podcasts with special intro and outro music for better connect with the audience.
      10. Merchandise.
      Have your own shop.
      Like Sidz has ,
      ILH.SHOP
      where branded merchandise are sold like t shirts, cups etc.
      Book – you can coach.
      Board game – extension of book.

      Brand Archetypes.
      12 Brand Archetypes.
      1. The outlaw revolution- e.g Virgin.
      2. The magician power
      E.g Coca cola, Disney.
      3. The Hero Mastery –
      E.g Adidas, Nyke, FedEx.
      4. The lover intimacy-
      E.g The Victoria’s secret.
      5. The Jester pleasure.
      E.g Old Spice.
      6. The Everryman belonging.
      E.g LYNX , IKEA.
      7. The caregiver service.
      E.g UNICEF.
      8. The Ruler control.
      E.g Rolex , Mercedes Benz.
      9. The Creator Innovation
      E.g Apple , Adobe.
      10. The Innocent safety
      E.g Dove.
      11. The Sage understanding.
      E.g Google, BBC , University of Oxford.
      12. The Explorer Freedom.
      E.g JEEP .

      Align your brand and message to one of these 12 Archetypes, you will be able to connect at much deeper level with your audience.

      You don’t have second chance to make that first impression.
      So create a solid brand in congruence with your emotions you want to convey and build it further strengthening all aspects of brand.

      Thanks Sidz once again for this wonderful, enlightening podcast and for sharing informative, useful resources.

    • Abhay Thite

      Mismatch between what the brand message is and what design says!

      Brand is something that conveys an emotion!

      Apple-Luxury Products, Classy
      Mahatma Gandhi- Non Violence
      Martin Luther King-Equality
      Mother Theresa – Love and service to Humanity

      Think of What is the emotion you want to represent to the world

      Your Brand Image will be built on top of that emotion
      What is that one single brand message?

      one line message: Create a new leadership for the new World

      fonts, image, colors all express your emotion.

      Next comes Vision and Mission

      Brand energy comes from Vision and Mission
      10 Elements
      1. YOU! & your environment – How do you Present your self in front of the WORLD
      2. Brand Name: Start with your own name. When your following is increased go for community name

      3. LOGO: Should represent your emotion

      4. Photo shoot: Invest in a good photo shoot. Wear clothes that represent real you!

      5. Product Boxes: Symbolize your packaging, use the elements of your branding.

      6. Web site: keep it simple
      Simplicity is key
      Keep your message clear concise and crisp
      Let the audience get message in just 2-3 secs.

      7. Social Media Profiles
      a. Profile picture
      b. Profile cover-
      consistency is the key

      8. Presentation files
      consistency in fonts, color and style to maintain
      9. Videos and Podcasts
      Should be identifiable
      Standard Process

      10. Merchandise: Branded Merchandise
      Book
      Board game
      People connect with merchandise

      Brand Archetypes
      12 different types
      Every single mega brand has a particular flavor.

      YOU DO NOT HAVE A SECOND CHANCE TO HAVE A BEST FIRST IMPRESSION.

    • Ram Kumar R

      Why Branding is Important
      Core Concepts of Brand
      Top 10 elements of Brand
      Research on Brand Archetypes First
      Rebranding Process
      Brand is nothing but is something that convey the Emotion.
      E.g Apple, Luxury Products, Innovative Product, amazon & tesla
      Mahatma Gandhi, Martin Luther King, Mother Teresa.

      Emotions for Personal Brand
      Font, Colour for Brand Positioning
      Message in Brand
      Core Message for that Particular Field.

      Brand Importance
      #YOU – Shirt, Colours, Prop & Environment
      #BRANDNAME
      #LOGO – NAME Logo & Company Logo
      #PHOTOSHOOT
      #PRODUCT BOXES – Express the Brand
      #BRANDED WEBSITE – As Simple as Possible- Simplicity
      #SOCIAL MEDIA PROFILE
      #PRESENTATION FILES
      #MERCHANDISE

      Check out the article written by sidz :
      https://siddharthrajsekar.com/color-psychology/

      BRAND ARCHETYPES
      The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

      #ILHDeeplearner

    • Samir

      Lots of learning from this Podcast. This is one of the best ways to connect with the audience.
      I would like to mention a one-liner about the learning today from this podcasts since many people have already written many things in this comment section.

      “Your Brand is your Emotion how you want to connect with your audience.”

    • Samir

      Lots of learning from this Podcast. This is one of the best ways to connect with the audience.
      I would like to mention a one-liner about the learning today from this podcasts since many people have already written many things in this comment section.

      “Your Brand is your Emotion how you want to connect with your audience.”

      #ILHDEEPLEARNER #ILHFAMILY

    • Digital NiGo

      Hi Sidz ..my magical mentor..🙏

      Listened this new podcast on brand revamping.
      My noted notes are as follows:

      👉 Brand should connect with your message for the society.

      👉Your message has its own emotions.

      👉And the emotion gives us the design of our brand.

      👉The ten essentials for the brand design is very simple,crisp & point shooter.
      👉 Simplicity is the ultimate sophistication which gives us harmony.
      👉Our brand gives us our persona so it should always be world-class.
      👉We have no second chance to make the first impression.

      So we have to take care of our look, costume, background, set-up, profile/cover photo along with colour combination and music.

      Really it’s an all-time useful podcast for making an established & popular brand
      for longtime.

      Thanking you Sidz 😄
      Digital NiGo

      #ILHDEEPLEARNER,

    • Munmun Das

      #ILHDeeplearner
      Thank u Sidz for the wonderful PODCAST. I was actually experiencing it through your emotions. My takeaways are as under:

      Branding is all about conveying your emotions. There is a loss of congruence when our Brand design and brand msg do not convey uniformity. So we should be very clear on what emotion we want to convey to our clients. Designing a brand is like our customers are interacting with us through that.

      Every Brand carries a particular LOGO, Color and Font. Each Color has its own emotion.
      Brand msg narrows down the emotion to a few words like its New World for SIDZ Logo.

      The 10 essential elements of any brand are as under:

      YOU: How you put yourself to the world, How you carry yourself, your background etc.
      Brand Name: You are your brand name. That should easily reflect your emotion
      LOGO: That represents your brand (special care should be taken while choosing color font & design)
      Photoshoot: Invest in a good photoshoot to give that feel-good factor to your brand
      Product Boxes: product boxes of diff level courses should be designed with different designs keeping the sentiments in mind
      Branding Website: It should be as simple as possible as simplicity is the ultimate shophistication
      Social Media Profile: It should carry uniformity at all levels
      Video & PODCAST: It should watermark with name LOGO & brand LOGO. Soothing music which represents your flavour can be added in the background.
      Merchandise: Items carrying your signature pen, book, cap, mug, wearable etc

      All these come together to build a social brand. All the mega brands have their flavour to their logo, font & color.

      Make your brand simple but significant. First ensure the concept and then design because:

      *You don’t have a second chance to make the best first impression.

      Thank you SIDZ for all the value addition.

    • Bharat Bhatt

      #ILH Deeplearner

      Excellent podcast Sidz as usual.
      Enlightening various aspects of branding .
      We need to understand and follow the branding process else incongurence between what the brand message is and what the brand design is .
      Brand is something that conveys an emotion.
      Apple – luxury , innovative products .
      Brand personalities emits particular emotions.
      Martin Luther king- Equality
      Mother Teresa – pure love and service to Humanity
      What emotions you want to represent to the world through your personal brand , build your brand image on top of that.
      Every color has emotions.
      Yellow – optimism
      Orange – Friendly
      Red – excitement.
      Purple- Creative , imaginative.
      Blue – trust
      What is the emotion you want to convey from a personal branding perspective ?
      Then use colors according to those emotions.
      Emotion for Sidz : Freedom.
      80’s music , movies , synth wave with futuristic elements.
      Second important thing is your brand message.
      Message should have emotions in it.
      Revamped brand message :
      How to create new leadership for the new world , because world is changing so fast , present education system can not cope up with requirements of fast changing world.
      From this core message , bring out your vision and mission.
      Vision : the current education is inadequate, new way of education.
      Mission: if every person can become the leader , the world would be better place , helping other person grow , to live a life of freedom, more happiness.
      10 aspects of brand.
      1. You – how do you put yourself to the world ?
      Clothes you wore, lighting you use in office , branding props like Globe for a futuristic, holistic view.
      2. Brand name.
      Initially your personal brand .
      Then your community brand like
      ILH , Hub , community , club build a community brand.
      3. LOGO
      Simple font.
      Representing the image , emotions you want to convey .
      Like Sidz has – simple fonts representing the retro feel.
      Community logo
      Bird – freedom, growth , soaring in sky.
      4. Photoshoot.
      Book is not only judged by it’s content , but by it’s cover too.
      So have decent cover image
      Decent profile image
      Which conveys message and emotions of your brand.
      5. Product Boxes.
      Have different courses for different levels like Silver , Gold , Diamond with different brand images .
      6. Branding website.
      Initially have personal website
      Simplicity is the key.
      Clear and concise message .
      Then develop your community website .
      7. Social media profiles.
      Consistency is the key.
      Have your profile picture, profile cover same on all platforms like Facebook, Instagram, YouTube, LinkedIn, which immediately connect you with your brand .
      8. Presentation files.
      Fonts.
      Color
      Should connect with the brand and brand message.
      Sidz using :
      Call to action – orange color
      Landing page – pink color
      9. Videos and podcasts.
      Distinct
      Name Logo
      Community logo on all videos to identify with you and your brand .
      Podcasts with special intro and outro music for better connect with the audience.
      10. Merchandise.
      Have your own shop.
      Like Sidz has ,
      ILH.SHOP
      where branded merchandise are sold like t shirts, cups etc.
      Book – you can coach.
      Board game – extension of book.

      Brand Archetypes.
      12 Brand Archetypes.
      1. The outlaw revolution- e.g Virgin.
      2. The magician power
      E.g Coca cola, Disney.
      3. The Hero Mastery –
      E.g Adidas, Nyke, FedEx.
      4. The lover intimacy-
      E.g The Victoria’s secret.
      5. The Jester pleasure.
      E.g Old Spice.
      6. The Everryman belonging.
      E.g LYNX , IKEA.
      7. The caregiver service.
      E.g UNICEF.
      8. The Ruler control.
      E.g Rolex , Mercedes Benz.
      9. The Creator Innovation
      E.g Apple , Adobe.
      10. The Innocent safety
      E.g Dove.
      11. The Sage understanding.
      E.g Google, BBC , University of Oxford.
      12. The Explorer Freedom.
      E.g JEEP .

      Align your brand and message to one of these 12 Archetypes, you will be able to connect at much deeper level with your audience.

      You don’t have second chance to make that first impression.
      So create a solid brand in congruence with your emotions you want to convey and build it further strengthening all aspects of brand.

      Thanks Sidz once again for this wonderful, enlightening podcast and for sharing informative, useful resources.

    • PRADIPTA KUMAR DAS

      Branding – Lessons learned(Podcast of Sidz on 3rd February, 2022)

      There are 12 archetypes of brands, defined based on an amalgamation of both Freudian and Carl Jung philosophies. These are fundamental archetypes of brands for the business world, where we learn how to create a deep connection with our target audience in the business space or market.
      Fundamentally, one needs to first look deep inside and discover the process of how a quick congruence between the Brand Message and the Brand Design is established by the person who is trying to set up an online business and particularly in the knowledge business. Most important therefore is Congruence. Many people misread Brand as if it is represented by Colour, Identity, Logo, or Value system. But Brand is all of that and much more. It is that one shot appeal to the customer in the modern online business space wherein the first impression is all that matters and here the Congruence, which as mentioned earlier, signifies a Message of Emotional Connect. What the Brand is trying to convey the message, the Emotional Connect is very vital here.

      Because, in a modern fast-paced world, where attention span is very less, proper branding is essential to not only build a business but grow business around that brand. The brand is something that conveys emotion. This means your branding should be such that, it should convey the emotion you want to represent to the wider world. There are 12 archetypes and when I do research into the types, I would arrive at the type of Brand, I should create for myself as an individual brand for my business and later, when my tribe or community is large enough, say 5000 people or more, then I would like to concentrate on my community brand as well. For example, our Great mentor, Siddharth Rajsekhar has his personal brand as well as community brand both justifying the core value of freedom.

      To convey the emotion, we may need a good combination of several elements, Sidz has described 10 most important elements. There could be more when we evolve as we proceed further in our journey. But fundamentally, somewhere, I see a connection between the spiritual core value system around which the brand needs to be designed. For example, Sidz talks of New Leadership for New world with Freedom as the Core Value or Mission or Vision where we acknowledge that the present education system is broken and needs massive repair for future generations to enjoy their lives.

      Out of the 12 archetypes, I studied myself, I get to connect to at least three archetypes at the first glance and I might have to do a bit more research before I finally conclude about my core archetype. I see traces of The Explorer, The Lover and The Sage in me. I will have to zoom in to one or maybe a mix of a few elements of all three out of the 12 archetypes that Sidz referred to us today in his podcast.

      All the big companies today are noticeably around one or two of these archetypes. Whether it is Microsoft, Apple, Virgin, Nike, BMW, Mercedes, Johnson and Johnson or even our Tata in India.

      Similarly, we can easily say a personal brand like that of giants, Mahatma Gandhi who is known for his philosophy of nonviolence and Truth. Martin Luther King for his emphasis on equality and justice, Mother Teresa for her care, love, and affection for the poor and destitute and so on.
      We learnt from Sidz today in his podcast that there are ten elements of Branding.

      1. You:
      This is all about how to put yourself in the world out there. Dress code, behaviour, presentation style, colour background, font style of ppts or texts, light in the videos or photos, angle of light etc. The entire environment or background should reflect or be congruent with the emotion that you want your core archetype that involves both your mission, vision, value system etc to reach out to the target audience in the marketplace.
      2. Brand Name:
      It is advisable always to start with personal brand. Like Siddharth Rajsekhar, our mentor. Once the community grows or tribe grows, say more than 5000 people, then a community brand can be brought in. Like in the case of Sidz, it is Internet Lifestyle Hub and that represents Freedom. It can be Hub, or Club, Academy, or Alliance etc.
      3. Logo:
      This is the next one. The Logo needs to be simple for the personal brand and should be congruent or uniform on all platforms. For example, if there is non-uniformity in FB, Youtube, Instagram, LinkedIn, then there would be a mismatch. So, this needs to be taken care of. After the personal brand, the community brand logo can have an Iconic figure for example, Sidz has for his ILH, the eagle with wings to freedom.
      4. Photoshoot:
      The adage that a book should not be judged by its cover. But Sidz not only differs but emphasizes that the opposite is actually true in Today’s high tech world where attention span is very less and there is massive traffic and massive shining objects all around. It is important to draw the attention in first few seconds, maybe within the first 4/5 seconds! Therefore, is important to invest wisely on good photoshoots, video recording in a professional manner. That should bring out the Brand Personality conspicuously with the flavour it is intended and designed.
      5. Product Boxes:
      In digital business, product boxes are critical elements to draw attention and hence a lot of care is needed to detail, style, design, colour combination, theme etc. Sidz has several boxes of products for all his four levels of courses. Similarly, we need to do carefully chose the product boxes with an excellent appeal.
      6. Branded website:
      Sidz always prefers a personal brand name on the website in the beginning. For me, it could be Pradipta Kumar Das.com or Pradipta Das.com. Moreover, it is important to keep it simple. As Sidz says, Simplicity is the Ultimate Sophistication, I too believe in it. A lot of hard work needs to go behind creating that flavour of simplicity in the website. Sidz website is very cute and simple as he claims and we all find it. The message should be clear, concise, crisp.
      7. Social media profiles:
      All social media profiles should convey a consistent message and should be congruent. There should not be discordance between FB/LinkedIn/YouTube/Instagram profiles.
      8. Presentation files:
      Fonts, colours, size everything has its own importance in presentation style. One needs to be careful to deeply feel their impact on the target audience which is in tune with core archetype and core values and mission and vision.
      9. Videos and Podcasts:
      Name logo and community logo on the video should be standardized in such a way that one who comes across the videos or podcast on any platform, should be easily able to connect to the Brand, both personal Brand and Community Brand. Sidz uses music that is light and soothing. I would similarly prefer for my Brand-specific music or some such attention-drawing background.
      10. Merchandise:
      Branded merchandise is also a very powerful way of connecting with people and Sidz has stressed upon physical products at a much later stage in his business (I have been following him for 2 and half years now) after establishing a very large community or tribe and has come out with a bestselling book (YOU CAN COACH), Board Game etc.

      • Siddharth Rajsekar

        Awesome!Great Insights! More power to you, great to have you in our community.

    • Jeffery Allan

      Congruence between branding and the message is essential

      1. Emotion

      Brand -> something that conveys an emotion
      Emotion -> what is the emotion you want to represent with to the world

      Brand image should be built on top of the emotion that you want to represent!

      Colour Psychology:

      Yellow: Optimism
      Orange: Friendly
      Red: Excitement
      Purple: Creative, Imaginative
      Blue: Trust, Dependability, Strength
      Green: Health, Peaceful, Growth
      Grey/Black: Balance
      Black & White: Neutral, Balanced

      Colour Emotion Guide:
      https://siddharthrajsekar.com/color-psychology/

      2. Message: Be clear about the Vision & Mission

      First & Important message of your brand:
      You
      Think about what are you going to be wearing
      What’s on the background
      What’s the angle and how you are representing yourself on videos

      Brand Name
      Start with personal brand name
      5000+ Have a community brand name

      Comminity brand names should consist:
      Hub
      Club
      Tribe
      Academy
      Alliance

      3. Logo:
      Name Logo -> Without Icon, Simple
      Community Logo -> Iconic Bird, Growth

      4. Photoshoot:
      Keep it aligned to your message!

      Cover Image
      Profile Pic

      Invest in a photoshoot!

      5. Product Boxes & Design:
      Decoding the elements of Product Boxes

      6. Branded Websites:
      Minimal
      Simplicity is the ultimate sophistication – Davinci
      Get your message as clear, concise as possible in 2-3 seconds

      7. Social Media Profiles:
      Profile Pic
      Profile Cover

      Consistency is the key

      8. Presentation Files:
      Fonts should be aligned to the original brand flavour and feel
      Font colours as well

      9. Videos & Podcasts:
      Name logo on the bottom left
      Community log on the top right

      Standardize your process
      Especially on Youtube

      Intro and outro music

      10. Merchandize
      internetlifestylehub.shop

      Not just digital – bring it to physical

      Book
      Board Game

      When all this come together… that’s when the brand is whole

      12 Archetypes!

      LIBERATION > THE OUTLAW
      POWER > THE MAGICIAN
      MASTERY > THE HERO
      INTIMACY > THE LOVER
      ENJOYMENT > THE JESTER
      BELONGING > THE EVERYMAN
      SERVICE > THE CAREGIVER
      CONTROL > THE RULER
      INNOVATION > THE CREATOR
      SAFETY > THE INNOCENT
      UNDERSTANDING > THE SAGE
      FREEDOM > THE EXPLORER

      Choose one of these!

      You do not have a second chance to make the best first impression!

      Enhance yourself and launch online with these elements!

      #ilhfamily #ilhdeeplearner

    • Bhargavi K

      #ILHDeepLearner
      1)Branding is important because it conveys the emotion and message of who you are and what you do to the world, conversely brand building needs to be done based on the message and emotion you want to convey to this world.
      2)Core aspects of the branding are the brand image, brand identity both subsequently leading to / giving away your vision and mission9
      3)Emotion (eg:- Freedom) represented by the brand image (with colours and symbols), message (eg:- new leadership for new world) is your brand identity.
      4)Vision (eg:- Current education system is broke, need of new breed of leaders). Mission (eg:- To create those leaders to help every single person out in the world).
      5)Key elements of branding:-
      a) You/Me:- How u represent yourself to the world, appearance in videos etc, clothes, lighting ,background, the props in the background that can convey your brand message
      b)Brandname:-Your personal brandname/your name and once there is a community the community name . (eg:- Internet Lifestyle Hub….Internet-the platform it is based , Lifestyle-Freedom based lifestyle, Hub-representing group/community). Always better to have community name ending with club/hub.
      c)Logo:-The name in simple font and the logo of the community representing the emotion or feel (eg:- soaring eagle ,orange colour rising sun)
      d)photoshoot:- Professionally done pictures of you in your site, community site , social media handles
      e) Product boxes:- Images representing your product boxes/contents/deliverables to be in congruence with the emotion that you /community that represent to the world
      f)Website:- Simple brand page that lands to your page or community page with the message in it. This landing page can contain many subpages.
      g)Profile,photos on social media handles to be matching with your website,community website.
      h)Power point presentation slides:-Colour and font should match your brand feel
      i)Videos and Podcasts:-To have a kind of consistency (eg:- starting with music, ending with music) the landing page having the tabs that leads to your page (eg:-bottom left) and your community page (eg:-top right).
      j)Merchandise:- The shoppable physical items that represents your brand that can attract a much wider audience. (eg:- t-shirts,mugs,books written by you,boardgames )representing the brand.
      Above are 10 key elements of brand building.

      6)The 12 brand archetypes-Every archetype representing different human emotions. Building a brand (the colour ,the message) based upon this then your brand can connect to a much deeper level
      7)Also every colour has its own emotions which can be referered in colour emotions guide
      8)The end result has to be no mismatch in congruence with both brand message and its design because —no second chance to make the first impression but everything can be enhanced and improvised as the journey goes

    • Chetan Kapoor

      Your brand helps you connect with your audience on a deeper level. It helps you connect with the right kind of audience.
      Branding is not about just making logo and choosing any colour randomly based on looks and design . It should rather convey an emotion and a message.
      Message part and design part should be congruent with each other
      It Should bring a particular flavour in every single thing you do.

      Your brand should signify what you stand for. Your brand image should be built upon what emotion you want to convey to your audience .

      Choose colours based upon the emotions you want to convey the message you want to portrait.

      First step in branding is, you need to know what emotion you want to convey and then you have to choose a suitable colour according to that.

      You should be clear on your brand message.

      The images that you use should also be congruent with your message.
      From the core message you need to bring out the mission and the vision of your brand.
      The 10 elements that can enhance your brand are
      1) You, how you put yourself in front of others, your clothes, environment, your setup should give a feel of your messaging.

      2) Brand name , if you are starting out you should go with your personal name. Once you start to build your community and you have reasonable size audience then you can shift from personal brand to a community brand.
      3) Logo. Your name logo should be simple without any icons in it. It should be simple font.
      Your community logo can have an icon it should represent your messaging and your emotion
      4) Your Photoshoot. Bring your brand persona on your photos. your photos on different profiles like Facebook, LinkedIn and website should be congruent with each other and should be representing your core message that you want to convey to the people
      5) Product box. All your courses product boxes should have a simple and subtle design
      6) branded website.keep it as simple as possible.
      Your messaging should be clear and concise to your audience
      7) All your public profiles should be consistent throughout like Facebook and LinkedIn. The profile pictures Should be same and the things should the matching on all your profiles
      8) Videos . Your YouTube videos should also have your branded logo on it as a watermark.
      9) Your PDFs and PPTs should also reflect the same brand colour and messaging.
      10) Your merchandise. You should have your physical products like the T-Shirts and mugs having your branded logo on it. when people buy that it it gives a recall value because it stays all the time in front of the eyes of people.

      There are 12 different types of brand archetypes. If you are able to align yourself, your brand your logo with one of those then you will be better able to connect with your right kind of audience.
      As rightly said by Sidz you don’t have the second chance to make the right first impression of yourself.
      So keep in mind all the branding elements as it will help you in creating your positioning.

      #ILHDeepLearner
      #ILH
      #ICanCoach

    • Swati Tripathi

      #ILH  Deep Learner
      Hi Sid !!!
      Amazing learning Session about how to establish your brand….
      Brand is something that can convey your emotion to your clients
      or
      Brand is creating emotional bonding with you and your clients.

      its something like –
      Brand = emotional +Message 

      There are 10 basic elements about branding what i have learned today
      1) You – (In my case i am the primary element of my brand so what i wear, which prop i use everything matters. There should be some mindful approach behind every steps)

      2) Brand Name – Initially we can start with our personal name and make ourselves as a brand then community brand name

      3)Logo – Should be simple and related to our mission

      4) Photo shoot-  To make our first impression attractive and decent .

      5) Product Boxes- We should design elegant product boxes with proper naming and logo. Try to make uniformity in all the same theme boxes.  

      6) Branded Website- Should have a decent, simple and attractive website with proper color and clear massage. It should have one main page and many sub pages. We can design one landing page also.

      7) Social media profile –Should maintain uniform format in all social media platforms – like Cover Page, Profile Picture…

      8) Presentation – it should be crisp, concise and valuable

      9) Videos & Podcast – We should follow proper thumbnails for them, which can include our name logo and community logo.
        
      10) Merchandise – It represents our brand and helps us build a tribe.

      Our brand is our first impression we don’t have a second chance to make our first impression.

      Awesome learning,
      More Power to You 
      Keep Sharing and inspiring us 

      • Siddharth Rajsekar

        Awesome, Great Insights! ! I’m glad you found this learning journey valuable.

    • Sam Asir

      #ILHdeeplearner
      Important takeaways:
      Connect much deeper level with your customer.

      The brand starts with you and your environment

      You do not have a second chance to make the best first impression.
      Action takers, with your will to succeed create a supportive environment.
      How to position yourself online?
      Your brand is nothing but that conveys your emotion.

      Brand persona
      Emotions
      Mahatma Gandhi – Non-violence
      Martin Luther King – Equality
      Mother Teresa – Pure Love
      Siddharth – Freedom

      Brand Positioning
      Emotion Message Mission & Vision

      10 Elements

      1. You
      Attire / Color / background-color
      brand positioning

      2. Brand Name
      Personal brand
      Community brand
      To represent the same message

      3. Logo
      Personal / Name brand
      Simple font

      Company logo
      Represent the mission

      4. Photoshoot
      Is the book judged by the cover?
      Your photo should represent you.

      5. Product boxes
      Done deliberately 

      6. Branded Website
      Not with many pages or many landing pages
      Keep it simple

      7. Social Media profiles
      Consistency

      8. Presentation Files
      ppts colors/fonts should connect to the original

      9. Videos and Podcasts
      Name logo and community logo

      10. Merchandise

    • Priyadarsini Lopamudra

      Thanks Sidz for this wonderful podcast about branding. Got deep insights about how to launch one online.

      My key learnings:

      Creating a brand image beyond logos,colours to attract your vibe is utmost important. There are 12 different archetypes.
      Branding should be matched to ones congruence.A BRAND CONVEYS EMOTION..Like luxury,innovation, classy as many companies do.Ex. Apple,Tesla, Nike etc.Brand personalities like Mahatma Gandhi, Martin Luther King, Mother Teresa interpreters emotions like nonviolence,equality and service to mankind.
      Emotion for Sidz is freedom
      Emotion for me is Empowerment.
      Your message should have emotion in it.Sidz has the message TO CREATE A NEW LEADERSHIP FOR THE NEXT GENERATION.
      From core message being out mission and vision.
      Sidz Mission: EVERY SINGLE PERSON SHOULD BECOME A LEADER LIVING ON FREEDOM.
      SIDZ VISION: CURRENT EDUCATION SYSTEM IS TO BE FIXED.
      Similarly every one can have their mission, vision clear.

      10 important elements to enhance your brand:

      1. Most important element in branding is YOU .Put up yourself to the world in the best possible way. What you arefoing to wear,your room setup everything should be made global.
      2. Brand Name : Add emotion to your brand Name. Use words like Hub,club,Tribe,Academy for your tribe.
      3. Logo : Have a simple personal logo.
      4. Photoshoot : Have the most relevant photo shoot that truly defines you.Change your profile pic.
      5. Product : Have proper and well thought of product designs for your courses.
      6. Branded Website : Have a simple, minimalistic,basic personal branded Website.
      7. Social media profiles: Profile pic ,profile cover should be consistent.
      8 colour : Have appropriate colour for all your designs. Like ppt etc.
      9. Videos and podcasts: Have clear name logo and community logo which will show who the person is and what does he do .
      10. Merchandise: Having your own products in your shop. Like t shirts, mugs, books etc communicates you to physical world.
      Allign to one of the 12 archetypes. Like magician,hero,lover,caregiver etc.You will connect to your audience much deeper.
      YOU DON’T HAVE A SECOND CHANCE TO MAKE THE BEST FIRST IMPRESSION.

      GET LAINCHED WITH ALL THESE ELEMENTS ONLINE.

    • Priyadarsini Lopamudra

      Thanks Sidz for this wonderful podcast about branding. Got deep insights about how to launch one online.

      My key learnings:

      Creating a brand image beyond logos,colours to attract your vibe is utmost important. There are 12 different archetypes.
      Branding should be matched to ones congruence.A BRAND CONVEYS EMOTION..Like luxury,innovation, classy as many companies do.Ex. Apple,Tesla, Nike etc.Brand personalities like Mahatma Gandhi, Martin Luther King, Mother Teresa interpreters emotions like nonviolence,equality and service to mankind.
      Emotion for Sidz is freedom
      Emotion for me is Empowerment.
      Your message should have emotion in it.Sidz has the message TO CREATE A NEW LEADERSHIP FOR THE NEXT GENERATION.
      From core message being out mission and vision.
      Sidz Mission: EVERY SINGLE PERSON SHOULD BECOME A LEADER LIVING ON FREEDOM.
      SIDZ VISION: CURRENT EDUCATION SYSTEM IS TO BE FIXED.
      Similarly every one can have their mission, vision clear.

      10 important elements to enhance your brand:

      1. Most important element in branding is YOU .Put up yourself to the world in the best possible way. What you arefoing to wear,your room setup everything should be made global.
      2. Brand Name : Add emotion to your brand Name. Use words like Hub,club,Tribe,Academy for your tribe.
      3. Logo : Have a simple personal logo.
      4. Photoshoot : Have the most relevant photo shoot that truly defines you.Change your profile pic.
      5. Product : Have proper and well thought of product designs for your courses.
      6. Branded Website : Have a simple, minimalistic,basic personal branded Website.
      7. Social media profiles: Profile pic ,profile cover should be consistent.
      8 colour : Have appropriate colour for all your designs. Like ppt etc.
      9. Videos and podcasts: Have clear name logo and community logo which will show who the person is and what does he do .
      10. Merchandise: Having your own products in your shop. Like t shirts, mugs, books etc communicates you to physical world.
      Allign to one of the 12 archetypes. Like magician,hero,lover,caregiver etc.You will connect to your audience much deeper.
      YOU DON’T HAVE A SECOND CHANCE TO MAKE THE BEST FIRST IMPRESSION.

      GET LAINCHED WITH ALL THESE ELEMENTS ONLINE.
      #ilhdeeplearners

    • Gita Ramachandran

      Podcast by Sid on the Essence of branding
      • Why branding is important to grow your business?
      • What are the core aspects of a brand?
      • What are top 10 elements that represent a brand?
      • Why you need to research on brand archetypes first?
      • Why I went through this whole rebranding process?
      As I was present in the last hackathon Mission 5, this Tuesday, I was eager to go through this podcast and note down my key takeaways once again. In fact, I had been surprised to see the new branding of your website and this podcast cleared a lot of doubts and I could realize how you went through a revamping process from the beginning of 2022 with thrust on simplification
      • Brand is what conveys emotions, and personality brands too emit particular emotions, which they care about or value most. So you need to think about what emotions you want to represent to the world before deciding on your branding.
      • Every colour has an emotion attached to it like yellow is warmth, orange is friendly , red is excitement, purple is creativity or imagination, blue is of trust and dependability, green is all about health and peaceful growth, grey is about calm and balance, and if you look at the blacks and whites they seem to be neutral. Since every color has an emotion attached to it, decide on, what is that emotion that you want to convey from the personal branding perspective before you start to bring in the colors.
      • Your brand also needs to convey your core message, from which your mission and vision will evolve. Sid’s message is to create a new leadership for the new world, so the mission and the vision brought out from the core message is as follows . Vision is that the current education system is broken and the only way to fix it is to create a new breed of leaders, and the mission is to create that breed of teachers so that every single person is able to become that leader and make the world a much better place, and help every single person on the planet live the lifestyle of freedom
      • There are 10 very Essential elements to enhance your brand
      1. First important element of your brand is You.. You and your environment should align with the message that you want to project through your brand
      2. Next one is the name of the Brand, which is initially your named brand followed by a community brand when the tribe increases beyond 5000 with brand name conveying your core message followed by hub / club /tribe /Academy / Alliance . The Internet Lifestyle Hub has evolved from the message of Freedom.
      3. Logo : Name Logo can be simple, but for the community Brand, you need to get the logo designed properly to represent the message, as in the case of ILH we have the bird eagle as the main icon to represent freedom as well as depict soaring high indicating growth
      4. Fourth element is the Photoshoot. You are always judged by how you show up . Just as a book is judged by its cover, your profile pic and your cover image on social media should be based on what you want to convey to the world.
      5. Next element are the Product boxes which should be designed properly. Sid has designed his Silver course with a star on it, Gold with a fire symbol, Diamond course with diamond and Quantum with an atom on it deliberately to project his Brand
      6. Branded Website : This will help you to stand out from the crowd, if you have conveyed clear and concise message with required emotions by the look and feel and the flavor for your brand. Make it simple as simplicity is the hall mark of ultimate sophistication. Community website should also have the same flavor, look and feel
      7. Social Media : Your profile pic and your profile cover image should be consistent across all Social Media . Consistency is the key which needs to be integrated into one’s brand
      8. Presentation files : Ensure that the colours, fonts etc used in the PPTs connects back to the original brand with respect to the colours, the look and feel, and flavor
      9. The Videos and the Podcasts should also look consistent with the same name logo and community logo used in branding the Website , all products and services
      10. Finally the last element of branding is Merchandise, where you should ensure that they meet your branding standards
      • Brand archetypes: There are 12 Architypes and it is ideal to do a research and align your colours as per your message to one of these 12 brand archetypes. The whole aspect of branding is a very important game, as you will not get a second chance to make the best first impression .People are watching everything that you do. So perfect the first time, enhance yourself, and get yourself launched online with all these elements. Be a cut above the rest of the world, and not just any of them in person but in all the way that you can position yourself online with your brand

    • Akshay Jalan

      To build a brand online demands attention on minute things . Our every action matters in brand building.
      KEY POINTS:
      We should know that we dont have a second chance to make the first best impression.

      There should be congruence between the man behind the brand and its colors, designs, its message etc.

      First of all we must identify the EMOTION which we want to represent. Then the rest of the things can be built on it. If we lack a strong emotion, nothing works.

      A brand is not just a logo or design or color, but it is the magnetic vibration that attracts the people towards us.

      A true emotion gives rise to a strong, impactful message. If our intention is pure that message becomes a movement.

      10 primary elements to keep in mind are

      1. YOU. – The person behind the brand. How you represent yourself in this world, your dress, your thoughts, words, actions, your set up everything that you showcase has an impact on your branding.

      2. NAME – Whether it be your name or your community name , it must be legible, good fonts , color of the fonts must be in congruent with your message.

      3. LOGO : It should be simple, communicating a message about your emotion.

      4. PHOTO SHOOT: In this new world, cover page of the book is equally important to the content of the book. So get a professional photo shoot that resembles with your message and emotion.

      5. PRODUCT BOXES : In online we sell digital products. So to give an impression of possession, the product boxes must be designed well . The colors, names, pictures used must be in congruent to our message.

      6. BRANDED WEBSITE – For digital entrepreneurs, a branded website is like an office address. So it should be designed well and must give a right impression about our message , mission and activities.

      7. SOCIAL MEDIA PROFILES: Whatever may be the platform FB, YT, TWITTER, LINKEDIN, consistency is the key. A uniformity must be observed in all platforms with respect to colors, photos, fonts etc.

      8. PRESENTATION FILES – Fonts, colors of PPTs , the style of presentation should be simple, uniform, appealing.

      9. VIDEOS & PODCASTS- The videos and audios that we put on social media, on websites or anywhere must always convey the message which we want to carry to this world. Beating around the Bush won’t help. Be specific in your message.

      10. MERCHANDISE- We may also bring out books, games, products that are compatible and in congruence with our main mission. They help us to build our brand faster with longterm visibility.

      JUST REMEMBER BRANDING IS NOT JUST A LOGO OR A COLOR OR A DESIGN, BUT IT IS A MAGNETIC VIBRATION THAT ATTRACTS YOUR TRIBE TOWARDS YOU.

      THANK YOU SIDZ .

      #ilhdeeplearner
      #siddharthrajsekar

    • Girish Kalagudi

      #ilhdeeplearner
      #siddharthrajsekar
      Thank you very much Sidz for decoding ‘branding ‘and throwing light on how branding is important in any business.
      Actually I was also thinking, like anybody else, that brand means simply logo/design/color and website. After listening to this podcast, I learnt, it is much more than that.
      Branding is something that conveys a message and which represents emotion.
      I just thrilled to know even ‘persons’ have brand like any other organization/company. I realized, after listening to Sidz, how famous personalities represent some emotions/characters attached to them. Hence, ‘What is the emotion we want convey/represent’ is much more important than the mere random logo/design/website.
      Every color represents a particular emotion. Hence, while choosing color for our brand, we should select color which connects/aligns to our emotion, and not just pick random color.

      10 important aspects/elements of branding:
      1. You: How do you put yourself to the outside world-like what to you wear, what is the setup, lighting/feel etc., –which represents your emotion.
      2. Your Brand Name: Whether it be your personal brand name or your community brand name, it must be in congruent with your emotion/message.
      3. Logo: It should be simple, communicating our emotion.
      4. Photo shoot: Although there is a saying that “don’t judge the book by its outer cover’, but actually that outer cover is more important to get attracted to the book. Hence, it is better to invest on good photo shoot for the branding.
      5. Product boxes: Even the subtle elements we use on our product boxes should represent our emotion, which can create “feel good factor”
      6. Branding website: It should be very simple, minimalistic design with less number of pages. It should be clear & crisp.
      7. Social Media profile: Consistency is the key. Uniformity should be maintained in all the platforms.
      8. Presentation file: Fonts and color background used on PPT also matters.
      9. Videos & podcasts: Name logo & community logo on videos and the style in which podcasts are delivered with specific start & end patterns are also very important
      10. Merchandize: It is not just about digital but it is also important to have physical things.
      Brand Archetypes: Happy to learn that there are mainly 12 brand archetypes. Each megabrand in the world have one of these flavors to the brand.
      It is advised to align with one of these 12 archetypes for our branding.
      I am really impressed with comment – “You cannot have second chance to make the best first impression”.
      The other comment which I liked was “Not only our will power, but our environment also plays very important role in our success”.
      Thanks Sidz for yet another amazing podcast.

    • Renuka S.

      Though there are various methods 5 Communicating with people at personal level, Group Level and Mass level ( Mass Communication).
      It’s the way we express our thoughts and feelings along with our emotions.

      Branding is one of the way of communicating with people at Mass Level and that too at deeper level, by Connecting with people with various methods of marketing not only through different elements but also conveying emotions . through the message and the brand we design.

      Eg.: Apple conveys the message of luxury and innovation… Personality Brand is
      Mahatama Gandhi about Non violence…
      Martin Luther King ..stood for equality.
      Mother Teresa .. the emotion behind was pure love and service for the world which represent Humanity..

      Similarly one should know about their own persona and find out what emotional message they want.to convey to the Market through various elements of Branding.
      Branding should be built based on their emotion for them to align with message and Brand Design.

      So one should go through self evaluation process to first identify his or her own persona and then based on that choose a particular colour which emits that emotions also be consistent to it in all the ways of Communication, Marketing, social media etc..
      Which proves to be more authentic , Original and unique , stand out of.the crowd..
      Truth has a long Life… it never dies at any point of time False is short term and is identified by people at Subliminal level.

      There are Different colours Which carries different emotions .. while choosing Brand colour one should be aware of it.
      So based on emotion, core message ..
      From core message Mission and vision statement should be crafted..

      10 essential Elements to enhance your Brand are as follows.

      1. You :
      Most important of all the other elements.. as all the other elements revolve around you and your emotions in the real time.
      The way you present yourself infront of the world specialy in knowledge based business.. where students just follow exactly the mentor
      You are the Brand at first sight.

      2. Brand Name :
      One should start with their personal Name as Brand in the initial stage upto certain level. And later on when you get identified at state Level and National level Should go for a mass level Branding… Community Name gets the Power automatically as then it’s not about one person but about the whole Community … The change is not at personal level but at the whole Community level.. society where we live in … Which thereby creates a CULTURE..which is Human betterment
      A whole New Culture can be changed at Mass level… So when Community grows at certain Level it creates the impact collectively and has the power the change the world.. which is not possible at personal level..
      So Focus should be on Mass not on an individual. Which leads to
      Arise of Golden age .

      3. Logo :
      It’s a small icon which represents you ,. your Message and hidden mission and vision ..
      a Picture speaks hundred words..
      Same Logo should be used used everywhere and in every aspect of communications and and get it registered .

      4. Photoshoot
      Profile pic and.cover image has to be same.in all places. Making sled identity Clear .

      5. Product Boxes.
      Make them.align with your message and mission..

      6. Branded website :
      A place where people come to know you and your product in details… Should be simple and understandable . As clear and concise as posible for audiance to understand the message better and easy way. Initially with personal brand name and then with Community brandname.. Both website should have Same flavour of colour, font etc. Should be identical.

      7. Social Media Profile :
      Everything should be consistent specialy profile pic and cover image. Consistancy is the key

      8. Presentation file :
      These connects to the original brand , flavour and feel which is used in webinar and seminars. All the ppts should be similar.

      9.Videos and podcasts
      Name logo and Community name should be ther in every video. So that everyone gets enchored into both personal brand name and Community Name. YouTube and podcasts.
      Add music for intro and extro in podcasts
      To give better experience and feel.

      10. Merchandise
      Not only to connect Digital world and physical world through products but also to build the Brand . As all the products here represents.Community Brand name.
      A Book on this Store can help to Grow brand at much deeper level.

      Branding is one.of the most important aspect which cannot be avoided at any point.

      Thank You soo Much..🙏
      It’s really an eye opener for me.
      Thank you Siddharth..for this Highly valuable and indepth information.

      #deeplearners
      #ilhfamily

    • Sibu Vaz

      Leaning to our Dramatic Archetypes

      Its me – its you
      Its the brand & the community
      Its upfront personal & logoish
      Not camera shy – for a photoshoot
      But ever ready to be product boxed

      Simple branded – crisp website
      A synchrony across social media
      Re-presented in every presentation file
      Videos & podcasts – its me – its you
      We are the future of merchandise

      Learning to our dramatic archetypes
      Reflecting on our past – shaping the future.

    • Pradip Kumar Saha

      Amazed to go through all the comments made our tribes.It is a good move to create interest in learning in a group

    • Gita Ramachandran

      #ilhdeeplearner
      #siddharthrajsekar
      Podcast by Sid on the Essence of branding
      • Why branding is important to grow your business?
      • What are the core aspects of a brand?
      • What are top 10 elements that represent a brand?
      • Why you need to research on brand archetypes first?
      • Why I went through this whole rebranding process?
      As I was present in the last hackathon Mission 5, this Tuesday, I was eager to go through this podcast and note down my key takeaways once again. In fact, I had been surprised to see the new branding of your website and this podcast cleared a lot of doubts and I could realize how you went through a revamping process from the beginning of 2022 with thrust on simplification
      • Brand is what conveys emotions, and personality brands too emit particular emotions, which they care about or value most. So you need to think about what emotions you want to represent to the world before deciding on your branding.
      • Every colour has an emotion attached to it like yellow is warmth, orange is friendly , red is excitement, purple is creativity or imagination, blue is of trust and dependability, green is all about health and peaceful growth, grey is about calm and balance, and if you look at the blacks and whites they seem to be neutral. Since every color has an emotion attached to it, decide on, what is that emotion that you want to convey from the personal branding perspective before you start to bring in the colors.
      • Your brand also needs to convey your core message, from which your mission and vision will evolve. Sid’s message is to create a new leadership for the new world, so the mission and the vision brought out from the core message is as follows . Vision is that the current education system is broken and the only way to fix it is to create a new breed of leaders, and the mission is to create that breed of teachers so that every single person is able to become that leader and make the world a much better place, and help every single person on the planet live the lifestyle of freedom
      • There are 10 very Essential elements to enhance your brand
      1. First important element of your brand is You.. You and your environment should align with the message that you want to project through your brand
      2. Next one is the name of the Brand, which is initially your named brand followed by a community brand when the tribe increases beyond 5000 with brand name conveying your core message followed by hub / club /tribe /Academy / Alliance . The Internet Lifestyle Hub has evolved from the message of Freedom.
      3. Logo : Name Logo can be simple, but for the community Brand, you need to get the logo designed properly to represent the message, as in the case of ILH we have the bird eagle as the main icon to represent freedom as well as depict soaring high indicating growth
      4. Fourth element is the Photoshoot. You are always judged by how you show up . Just as a book is judged by its cover, your profile pic and your cover image on social media should be based on what you want to convey to the world.
      5. Next element are the Product boxes which should be designed properly. Sid has designed his Silver course with a star on it, Gold with a fire symbol, Diamond course with diamond and Quantum with an atom on it deliberately to project his Brand
      6. Branded Website : This will help you to stand out from the crowd, if you have conveyed clear and concise message with required emotions by the look and feel and the flavor for your brand. Make it simple as simplicity is the hall mark of ultimate sophistication. Community website should also have the same flavor, look and feel
      7. Social Media : Your profile pic and your profile cover image should be consistent across all Social Media . Consistency is the key which needs to be integrated into one’s brand
      8. Presentation files : Ensure that the colours, fonts etc used in the PPTs connects back to the original brand with respect to the colours, the look and feel, and flavor
      9. The Videos and the Podcasts should also look consistent with the same name logo and community logo used in branding the Website , all products and services
      10. Finally the last element of branding is Merchandise, where you should ensure that they meet your branding standards
      • Brand archetypes: There are 12 Architypes and it is ideal to do a research and align your colours as per your message to one of these 12 brand archetypes. The whole aspect of branding is a very important game, as you will not get a second chance to make the best first impression .People are watching everything that you do. So perfect the first time, enhance yourself, and get yourself launched online with all these elements. Be a cut above the rest of the world, and not just any of them in person but in all the way that you can position yourself online with your brand

    • Meenu Chaurasiya

      Awesome comments…. Inspirer to write my own notes ….. #ILHDEEPLEARNER

      🙋🙋Rebranding happens …when there is mismatch in congruence …between message and product or offer and brand design ….🙂🙂

      🎯Brand… Convey an emotion ❄❄… Character❄❄ … Personality …..❄❄

      Question… What is that emotion that you want to represent as a personal brand ….🙋🙋

      First know your emotion then connect that emotion with color …….

      💥💥Search for color emotion guide sidz…

      ❄Yellow.. Optimism
      ❄Orange… Friendly
      ❄Red… Excitement
      ❄Purple… creative San imaginative
      ❄Blue … Trust and dependability
      ❄Green …. Health and peace
      ❄Gray … Balance
      ❄Black and white… Calm and neutral

      👌Mahatma Gandhi…. Brand of Non violence
      👌Mother Teresa … Brand of pure love and service to humanity …
      👌Martin Luther king… Brand of equality …

      💥💥 think about .. What is the one single brand message you want to convey??.. Message should have emotion in it …..

      ❤create a new world of digital leader❤

      ❤The message need to be very clear ❤

      ❤From core message ..you need to bring mission and vision ❤

      Ten element of brand….

      💥1st YOU…. How you bring yourself … What you are going to wear … The setup of your home office … The light your use .. And angle your sit in … And you Mr environment
      💥2nd YOUR BRAND NAME … Come up with cool name and
      💥3rd LOGO ….
      💥4Th YOUR PHOTOSHOOT
      💥5TH PRODUCT BOXES
      💥6TH BRANDED WEBSITE
      💥7TH SOCIAL MEDIA PROFILE … PROFILE PHOTO AND COVER PAGE ..
      💥 8TH YOUR PRESENTATION FILES PPTs
      💥 9th VIDEO AND AUDIO ….
      💥 10TH YOUR MERCHANDISE …. YOUR SHOP …….

      All this things come together …creates amazing outstanding brand ….

      12 Archetypes…..

      You do not have second chances to impress your client …..

      💥💥💥💥💥💥💥💥💥💥💥

    • Deepak Jain

      Wow after long time listened your podcast and ready to implement every things that you told in the podcast about branding….

      #ilhdeeplearner

    • Manjari

      Hi Sid Sir,

      I and Vishal from Delhi attended your digital marketing classes
      I have some technical questions for you
      1. How to enroll for google Adwords ? Is it the defacto on Internet
      2. Does google Adwords work for Facebook, WhatsApp as well ?else how to go for them?
      3. Will google Adwords subscription show my video to users?
      3. What is the minimum and optimum budget an msme should aim for a month for digital marketing ?
      4. How to enroll for multiple types of targeted videos?
      5. What words do we select for marketing using google Adwords? How do we enroll for google Adwords?
      6. Is creating a simple brand website with same words thrown in a good way for getting Good reaches and rankings
      7. We didn’t collect your materials even after paying as I had corona. Please send the same. Vishal was attending.

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