3. How to enhance your brand 2020-2030
About The Author
Founder - Internet Lifestyle Hub
Siddharth Rajsekar aka Sidz is the founder of
the Internet Lifestyle Hub, one of the world’s
largest communities for coaches, trainers,
teachers, and experts with over 10,000 members.
As an acclaimed lifestyle entrepreneur and international speaker, Siddharth has trained over 200,000 people in the last 10 years. Recognized as one of India’s leading andsought-after “info-marketing” specialists, Siddharth has worked closely with renowned International experts like Robert Kiyosaki, T Harv Eker, Tony Robbins, Brian Tracy,and Jack Canfield.
After running many multi-million-dollar online campaigns for companies and helping people make money online in the last 10 years, Siddharth has developed and perfected the Freedom Business Model. The Freedom Business Model focuses on helping people take their expertise online and building a super-profitable digital coaching business, without an office or employees.
His mission is to reform the education and employment system by building a new breed of Digital Leaders, based on the core principles of humanity and simplicity and by enhancing one’s social skills, happiness, and overall productivity.
He is the author of this book, “You Can Coach” which decodes all the steps for experts
to successfully PLAN, LAUNCH, and GROW a digital coaching business to six figures a
Wearing multiple hats, Siddharth is a husband of a loving wife, a father of 2 boys, a minimalist, futurist, spiritualist, a YouTuber who has published over 300 videos, as well as a podcast host!
When numerous people are doing similar things, how can you stand out from the crowd? How do you attract people to what you’re promoting? A magnet can draw items towards it because of its specific chemical properties. I believe from a human level, the essential chemical property is intentions. Your brand’s personality is just like the character of a human being. It is a combination of emotional or personal qualities that people will associate with what your brand stands for. The knowledge that you have with the skills that you have and the problem that you solve can be some of the most significant things you can do for your new or existing business. A solid brand-building process can transform your business from a small player into a successful competitor. You’ll discover that your customers will develop a deeper level of trust for your brand, and be more likely to purchase what you are selling. Therefore, you need to develop a consistent message and visual identity to reinforce your mission.
When you wake up every day with a sense of purpose and love what you do, you feel the need to share your product or service with as many people as you can. Of course, everybody wants to make money; there’s always a selfish motive. That's human nature; everyone starts a business to make more money, to be more profitable. But what lies beneath the surface? That is something that you need to identify. You need to ask yourself these questions early on:
When you answer these questions, you will get the clarity to make what you do into something beyond just you. When you want to present your identity to the world, it should align with your purpose.
There has to be a solid reason why you want to do what you do. If your intent is pure, your reach has a higher magnetic power. In a TEDx presentation, Simon Sinek talks about the inside-out approach. Most people adopt the outside-in approach. That means they talk about what they do, how they do it, but very few businesses know why they do what they do. And that's where the intention comes in. People don’t buy what you do; they buy why you do it. The goal is to do business with people who believe what you believe. A brand is what you stand for; it’s a way of trust-building.
The first ingredient of magnetism is being very, very clear on why you're doing what you're doing. Some of you may not even have the answer right now, and that's perfectly fine, but it is worth probing deep into because once you know, and once you discover it, that's when the actual business is going to start. Otherwise, it's just going to be very external; you may make some money, but it won't have the impact and the long-term effect you desire.
You should see your brand as a clear expression of what your company is most passionate about, and you should be honest about the value your business provides. When people talk about a mission statement, it means putting in words the kind of impact you want to make on society.
Everything from your logo to your tagline, voice, message, and personality should reflect your mission and vision. There will always be brands with bigger budgets and more resources to command their industry, but your products, services, and benefits are uniquely yours.
Success in the game and creating a magnetic brand has a lot to do with simplifying people’s problems. Simplify the process, too, so that people can solve their problems faster. Then you create a world-class product when it comes to quality and experience, and you build that. Sometimes it may take a long time to make it, but build it in such a way where you become the talk of the town like Apple did. Right from the start, it was not just another computer company. One of their essential qualities is a clean design, and a key benefit is the ease of use. They launched the iPhone, and now, the iPad Pro has been launched. Everybody's talking about it. Who would even imagine paying Rs.25,000 for a tiny earphone? But people who are waiting in line to buy. Their tagline was “Think Different”. This notion continues to exist, even today. So it’s not about the price point. It's about the quality; it’s about the value.
That brings me to my next point. It's about status. It's about how people feel when they own the product. That's what the AirPods Pro does; if somebody has bought that, it's not only going to make them feel that they are worthy, but it's also going to make them feel that they've got the best. If people feel privileged to use a product, that is where the brand’s magnetism actually kicks in.
In today's digital age, it's all about personal brands. Look at Gary V. Look at Grant Cardone, guys like Dan Lok, many influencers in the space create magnetic personality-driven brands around themselves. Even Apple is a personality-driven brand built around Steve Jobs. Those who are loyal to Steve Jobs and what he stood for and his values, people who resonate with his ideology, would just buy whatever he sold.
You should never imitate what the big brands are doing in your industry, but you should know what they do well. Your goal is to differentiate from the competition. Convince a customer to purchase from you over them by building a relationship with clients. You can develop an edge over the rest of the competition and grow your customer base with a personal touch.
Identify your target audience for your services or products. This will affect your brand-building process and marketing as you want the right person to consume your content, watch your videos, and subscribe to your email list. You can think of a brand strategy as the blueprint for how you want the world to see your business.
The best piece of advice I got as an entrepreneur was, build a brand, not just a business. I want to show you how a recognizable brand is one of the most valuable assets a company owns.
We do business now, not just to connect with new users and make a sale right away. We want to create brand awareness by showing what we do and what we have to offer. As Jeff Bezos, says : “Your brand is what other people say about you when you’re not in the room.”
We have covered the first five aspects. Now comes the most exciting part. Be willing to invest the time and money by creating something unique to present the visual identity for your business.
Name Logo & Branding Design - Your brand is going to help you attract your customers. In a business like this, your brand is more potent than just a company brand. Because people connect with people. When it comes to branding, your first investment will be in a good Name Logo. Yes, there are many tools out there where you can get free logos done, but again, don’t be cheap on your journey towards greatness. You can go to websites like 99designs.com and get a good logo design done for yourself. The designer will also give you a branding guidelines document in terms of suitable fonts and colors to use across all your digital assets.
If you look at my website, my landing pages, or my social media profiles, you’ll notice a similar look and feel across the board. That is branding. As far as the cost, you will find a wide range within this segment. You can get a logo designed for as low as $50 or as high as $1000 if you hire a pro designer. Only you can decide how far you want to go.
Steve Jobs spent $100,000 on designing the NEXT logo back in the day. It might have seemed ridiculous, but that was the vision he had for the brand. When I got my branding elements done for the Internet Lifestyle Hub, I invested more than ten times what one would pay for an average designer on many freelancing websites. Why? Because I did not want to cut corners when enhancing the quality of my brand. Today, the Internet Lifestyle Hub logo is recognized globally, and my community can feel that connection with the brand, as I have used this logo on all my physical branded merchandise. This logo will appear on everything that relates to your business. It will become your identity, calling card, and the visual recognition of your promise.
So be willing to invest the time and money by creating something exceptional to reinforce the visual identity for your business. Ensure consistency for any future application of the logo and associated brand color palette or fonts.
A strong brand style guide will include the following things:
On any digital platform, ensure that your brand looks the same everywhere. Use your brand style guide to create consistency with visuals such as color and logo use, fonts, photography, etc.
Your website is the most important tool for marketing your brand. When you design your website incorporate your voice, message, and personality into the content.
Profile pages for social media networks should be branded visually and with your chosen voice for engagement.
When I started, it was just a simple Siddharth Rajsekar logo. A name logo. You can start with this. As you build your community to over 1000+ customers, then you can design a community brand logo. To recap, branding is all about expressing your unique identity and all that it represents. A simple name logo and some standard colors and fonts will do. Don’t just go for the cheaper option. Paying for quality will pay for itself in the long run.
Personal Photoshoot - You are the face of your brand, and investing in a quality photoshoot will differentiate you from all the average coaches and trainers out there. Here are a few pointers when you get a photoshoot done:
Again, when it comes to photoshoots, there is no fixed pricing. There’s a range. You can go with an amateur photographer who may charge you $3000 - $5000 per day. Or you can go with a professional magazine photographer who charges $100,000 per day. Whatever may be the case, you need to make that decision for yourself. I was lucky to find a photographer on Airbnb while traveling to Miami for just $100/hour. We got some fantastic shots on South Miami Beach in one hour, which I’m using today. It was a great deal for the quality that I got. Later I invested in professionals who charged way more than I had invested in Miami. Now that I have some excellent photos in different locations and attire, I can use all of them on my website, product box images, and on social media channels. Once again, don’t cut corners on quality. If you can get a good deal, that’s awesome. But if you know that someone charges high to deliver great quality work, go for it. It will pay you more in the long run.
Personal Branded Website - Your website is your home online. As you are building your brand online, people will look for your name on Google. If you do not have your personal branded website, you will miss out on making a connection with them. Even though I’m the founder of the Internet Lifestyle Hub, I also have my own personal branded website Siddharth Rajsekar.com. People search for my name, land on my website, get to read my story and the projects I’m involved with, and then discover my products and community. The purpose of creating your personal branded website is to help people find you. It also creates a brilliant first impression with your cold audience. As they say, you will not get a second chance to make a great first impression. Your website must do that. When it comes to website design, WordPress is the best. There are thousands of themes that are readily available for use.
In fact, I teach non-technical people to build their own personal branded websites within a couple of days in my community. But again, this is only if you are keen to learn how to make this yourself. Getting a website designed presents a pricing range too. You can get websites created for as little as $100, and there are expert website designers who charge up to $10,000 to get a world-class design done.
My recommendation is to play the middle ground and get it done with decent quality at an optimum price. As you build your brand, you can give a facelift and invest more into your brand presence. To position yourself as an authority, you need to place your brand so that people can look up to you as an expert.
You need to have the correct branding elements in place, the logos, the website, the funnels, the message, the messaging style, the tools, the automation, the way you aggregate data, and segment audiences based on their engagement patterns and their behaviors. When you integrate these elements, you will demonstrate a solid online presence that people will talk about.
We will remember the years from 2010 to 2020 as the phase where the videos got more popular. Social networks got more popular; we saw the rise of influencers. We had Facebook buying Instagram, WhatsApp. The brands that evolved in the last decade were very different from those of the previous decade, along with that, we saw big personal brands grow like the Gary V's. You have many Instagram and Twitter influencers with millions and millions of followers.
As we're moving into the next decade, I feel the next decade from 2020 to 2030 is where brands need to be driven by personalities, but it will be an infusion of personality and vision. it's going to be an infusion of the persona and the company itself. And that's one of the reasons that I'm moving away from Siddharth Rajsekar the personal brand into Internet Lifestyle Hub, the brand.
Since I'm in the knowledge business, I'm helping a lot of coaches and trainers. Whether you like it or not, people buy from people, and if you're not branding yourself personally, in the online space, you're losing out on a huge market. I want to share ten smart ways on how you can build your brand online.
Unless you are clear about your message, you will not be able to build your brand on the internet space in a compelling way. Some of the most influential people like Gary Vaynerchuk, Jay Shetty, Lewis Howes, and Pat Flynn have an unmistakable message. So when you think about them, you can only think about that one clear message. What do you stand for? What is your mission? What is your vision?
You have to represent yourself in the most potent way online, which is very professional-looking. Don't just take yourself images taken on your phone; invest in a good photoshoot. I invest in a good photographer who can represent your message in the best possible way.
This is an opportunity to communicate on a human level, making a direct emotional connection with your consumers. For example, my mission is to live the internet lifestyle and empower a hundred thousand people to live the internet lifestyle.
My photoshoot has been done on the same lines. I got in touch with the photographer who could bring out that particular message in the form of visual content.
Check out my blog; you’ll get to see how I've set up a personally branded blog so that people can connect with me on a more one-to-one basis. It's vital that you set up your blog on your name.com. Even though you may have a company of your own, I would still recommend that you have your name.com because you could showcase your company or multiple companies under you.
The top ones are your Facebook personal profile, and your Instagram handle, your YouTube channel, your Twitter handle, your Facebook page, and finally Pinterest and even Quora and LinkedIn. If you're able to bring out your flavor in a very consistent way across the social media profiles, or social media posts, maintaining a consistent voice will help your brand image become recognized on multiple channels in the same way. A community of followers, readers, or subscribers will come to expect a distinct brand voice and brand personality when they consume your content; it makes your presence even more powerful.
Once you have your stage set up online, you need to craft the journey of your potential leads or customers engaging with you on your website. Either do webinars, give away a free ebook, or do a podcast. In my case, my funnel is webinar-based. If anybody comes in and reads any of my articles on my blog, I point them towards a webinar, and they engage with me more closely.
You've got to grow your influence by planting seeds of value consistently on social media and whatever helps you establish a connection with your audience.
If you're just on your own, that's your world. You're like a frog in a well, and you feel that's the best world to be in. But once you are a part of a more extensive community and learn through a mastermind principle, and you're learning from others, it enhances your learning curve.
You need to track the number of hits on your website and the leads you are generating. How many customers are you acquiring, and what can you do to improve your online presence? So you need to look at those numbers to make those key decisions in growing your online, personal brand.
It's not about just setting up your blog or your website, putting up a few blog posts, doing your photoshoot, and then going cold after that. Push the limits, consistently post stuff and grow your influence online.
If you do this consistently, trust me, over the next 6-12 months, you can be an authority in your domain, and you can get customers on demand. Today everything is open; everything is transparent. People can just go into a social media profile and get to know what your flavor is. You must build on these ten steps in this sequence in today’s day and age. You can get this pdf by going to asksidz.com. Type pbo and get a copy for yourself.
Instagram, Facebook, LinkedIn, Twitter, blogging, YouTube, podcasts, here’s so much to choose from. Do you need to be present on all these channels to sell or promote your brand? I want to share my personal social media strategy, what works for me, and how I've integrated all of these things. The purpose of content marketing and the meaning of really marketing yourself online is to convert that into a financial result.
You may start putting yourself out there for branding, but eventually, you need to get more people to know what you are, what you have to offer and pay for it. So the critical purpose of content marketing and the pursuit of building your brand online is so that you can convert that into a financial result. So the point here is, do you want more likes or do you want more revenues? That should be the priority. It is not about the quantity anymore. It is about the quality, which is most important. So the approach I'm going to give you is like, even if you're having like 10 views on your video, if they add the right audience who are able to connect with you on a deeper level, that is better than having 200 views of just some random person coming, checking it out. So whatever you do, when it comes to content, it has to lead to a financial result. And that can give you leverage.
Ultimately the purpose of content is to outreach. It's more like an outreach strategy to reach out to new people, to discover you, to gain trust in you so that they can buy from you. We are in that kind of a business model. We are not in the entertainment business. We are in the edutainment business.
The first principle I get, and I learned this principle from Sam Ovens. He says that you need to look at your entire business. There are four parts to it:
First is your customer attraction phase. Then comes the customer conversion phase. Then you have the service delivery phase and then fourth, what's going to come out of it. Like what kind of results are you generating inside your community? And how many success stories are you able to create? How much revenue are you able to create? What's the kind of profitability you have in your business?
As knowledge givers as a digital business, digital entrepreneurs, we need to look at how we can remove the resistances and the bottlenecks in each of these areas. So for example, if you're spending lots of money on traffic generation and you're getting very few leads, your cost per lead is very high. Then you need to work on this path, this aspect of it, you need to probably improve your advertising, improve your messaging, improve your design of your ads, the ad copy the landing pages so that you can remove the resistance.
If you're not getting good conversion, maybe a lot of people are coming to your webinars, but nobody's buying. Then you've got to work on that piece. Maybe your energy level in the webinars, the way that you've structured.
Paid Content: I have spent a lot of my time developing solid, world-class courses and coaching systems. I have three levels of programs. I have over 300 hours of paid content. My social media strategy is all about promoting my paid content which is all set and in place. I'm continuously updating those products and adding new products to the system.
So once this is clear, the next step is to focus on attracting good quality leads. If your lead magnet is not clear, and if you don't know what you're selling, then you're just wasting your time on social media.
Strategy: You need to have a plan for long-form content and short-form content. I prefer spending 80% of my time developing long-form content and 20% of my time in short-form content. In long-form content, I'm mainly focusing on YouTube and podcasts. This is because YouTube’s video sharing platform allows me to upload and share videos with 1.8 billion people for free.
On YouTube, I do tutorial videos. I also post a lot of interviews of my successful students in the Hall of Fame interviews. Every time I go on YouTube Live, I get a lot of engagement and get a lot more people to come in. The ideal duration for a video should be anywhere between 10 to 20 minutes. I look at what kind of content is beneficial for my audience, and I put in all the keywords and build around that. My interviews are in the range of 30 to 45 minutes in total duration because I create a lot more engagement.
The reason I focus on YouTube as my main channel is because it's searchable. Even three to five years from now, people can find the content you posted in your videos. On Facebook or Instagram, everything gets lost in the newsfeed, and you're continuously competing for attention.
YouTube is where you can optimize your time, energy, and effort, and your content works for you 24x7 as a digital asset. So first, focus on creating digital assets that stand the test of time. My whole approach to the game is with long-form content using evergreen strategies and principles; 15% of my content is focused on tactics and 5% on tools. I only pick tools that I know will be around for at least five years. You can make sure your YouTube marketing strategy is bound for success by getting started with these critical steps:
The ideal frequency for YouTube is two to four per week, every alternate day, or once every two days. There also needs to be some time for the video actually to gain some momentum. The reason I pick YouTube and podcasts is that these two platforms have helped me get better quality customers. I don't want to keep jumping around on Instagram trying to entertain people on reels without any direction, so only 20% of my time is spent over here.
I’m using a Facebook group, Telegram group, Instagram, and LinkedIn at this point. The goal of short-form content is to lead people to my new long-form content. If you follow me on Instagram and see my stories or carousels when you swipe up, you come to my long-form content. When you swipe up, you come to a podcast or a video on YouTube because that is my goal.
I have a Facebook group; if you’d like can go check it out, sidz.co/vip-group. The purpose of my Facebook group is to create more engagement. So I post short-form content. I ask questions. I build communities. I invite people, all the leads that I'm generating through the lead magnet. They come to the Facebook group. Then I have a Telegram group sidz.co/flash. I have about 8,000 people in that group. And every time I launch a new video, I make a post in this flash group. When I make that post instantly, at least 10 to 20% of people click on that link, and they go and watch the video. So I multi-channel communication; mainly Facebook is for nurturing, Telegram group is for notifications.
My Instagram strategy works like this; suppose I do a YouTube video on the Five Ways to Generate Leads. I make that as an Instagram carousel, and at the end of those five images, I link it back to a YouTube video option or a podcast option, I can link it and directly take them to go and buy my level one course.
In my LinkedIn strategy right now; I’m doing quotes and stories. The same quotes I share and the same reel I post on Instagram, but here it's more like a short video, less than 10 mins. I sometimes do like textual posts.
Ultimately, any piece of content that I do in the short-form game leads into the long-form game where the pre-framing happens. When people watch the videos, they go into my lead magnets or directly buy my level one course.
I hope this has given you much better clarity on how to plan your social media because otherwise, it gets too overwhelming. So this is what I do. It's all about building the right kind of strategy, which incorporates paid content, lead magnets, long-form, and short form. Unless you're able to create something solid and have something to sell, you should not be spending so much time on social media,
When they are beginning this journey, I tell my students that for the first 90 days, don't even have Instagram, don't venture into short-form content until you have your long-form game in place. And you cannot go into the long-form game until you have your lead magnets in place, and for that, your paid content must be in place. Otherwise, they will just be wasting money on leads.
If you want to approach this systematically, you can visit this link, sidz.co and join my course, and get started. In the next 90 days, if you have something to sell, I will teach you step-by-step how to approach it from the top, all the way, and start to have an impact on your business. The best investment that you can ever make is in you
I'm going to be teaching you how you can grow your YouTube channel rapidly, implementing 12 ideas. Now, these 12 ideas have helped me grow my YouTube channel to 50,000 subscribers, just in the last few months. It does not matter whether you have a YouTube channel or not. You can start implementing this right from day number one.
I've been getting more traction and more momentum than many other influencers in the YouTube space. Right now, YouTube is one of the top search engines globally, directly, Instagram handle, YouTube channel, Twitter handle, which is why it’s such an incredible tool for your digital business. Just imagine being able to reach out to almost two billion monthly users.
If you take the time to optimize your videos and produce world-quality video content regularly, you increase your chances of reaching the perfect audience.
YouTube is the second-largest search engine globally, and I feel people are spending more time on YouTube than even Google. YouTube has become the chosen long-term channel to build your online presence, especially if you're a knowledge giver. If you're somebody who has the knowledge to give out to the world, it is the place where you can get discovered. If you’re a native English speaker and can produce good content, you’re at a huge advantage. In India, YouTube is now available in Gujarati, Kannada, Malayalam, and Telugu as well.
People are searching for information. You’re guaranteed to find a group of people who will become your loyal fans and customers as long as you educate, entertain, and provide solutions to their problems.
Using YouTube for business can help you to repurpose content you’ve already created without the need to spend a lot of time or to invest in expensive equipment since it’s a searchable type of platform.
If you want to engage in brand building, create content that will help new members of your target audience discover your brand and keep them engaged. YouTube-specific keyword research will help with this, showing you what sorts of videos your audience wants and what topics they’re interested in.
YouTube is its own powerful search engine. People are often looking for different types of content here than they are on Google or other platforms. Users are a lot more likely to search for “how-to” content, for example.
Repurposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content. I like to have a friendly, conversational tone on YouTube. It’s a good idea to come across as approachable and accessible.
Don’t drive people away by using difficult language and don’t come across as stiff. People will respond best to your brand if they enjoy watching you.
Your videos will have much better discoverability if you use keywords, there is a paid tool called KeywordTool.io. So what I'm going to be sharing with you are 12 different tips on how you can grow your YouTube channel rapidly.
Consistency: If you are an expert in wellness or nutrition, the more and more videos you put up on YouTube based on that same topic will give more prominence to that channel in terms of ranking. When your subject is clear and consistent, your audience will be able to relate to the channel better, and you can grow your subscribers rapidly. Consistently creating video content opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience even if you only speak one language. You'll be able to grow your subscribers quickly based on the specific nature of your topic.
Frequency: If you want to gain a lot of momentum on YouTube, start with publishing three videos per week, every alternate day. Also, upload on a specific day and at one particular time. If you're going to be doing Tuesday 5:00 p.m. on Thursday 5:00 p.m., stay regular on that publishing time and day for three months consistently.
YouTube is tracking all their channel; they're looking at the consistency in your uploads and if they can see during a span of 90 days that you are consistently uploading at that specific day and time, they will give more push and momentum to your videos because they will start to recognize you as a creator who Is committed. This is something that the algorithm itself detects, and many people do not know about this.
In my case, based on my audience, I do one post a day, and I publish every night at either 9:00 p.m. or 10:00 p.m. because that is when my audience is most engaged. Now you can check on YouTube to see when your audience is most active and try different times of the day.
If you're pressed for time, do two videos a week and go with that.
Title and Tag Optimization: When you upload a video on YouTube, you need to have the right keyword in the title of your video. Also, include those keywords in your tags and your video so that you can be found. Research keywords to find out what your audience is looking for and use these keywords in your video headlines and descriptions. The closer the keyword is to the beginning of the headline, the better.
There are many tools out there that help with tag optimization. Check out vidIQ; it’s an online education website that offers video tutorials and analytics on YouTube channel growth. The website also has a Google Chrome extension, which allows users to analyze YouTube analytics data. vidIQ has often been compared with the Google Chrome extension TubeBuddy and that helps you find different tags. There's also a Chrome extension called Keywords Everywhere is a browser add-on for Chrome and Firefox. It shows you the monthly search volume, cost per click (CPC), and competition info for various APIs. Whenever you search for videos, it will show all tags that your competitor’s videos are using. You can use those same tags to compete with them if you want to show up in the search results.
Video Duration: How long should your videos be? To answer this, you need to understand what YouTube stands for. YouTube is all about replacing television, and they're doing a great job at that. The young generation today is spending more time on YouTube than ever before. So having a video duration of a minimum of 10 minutes is good for YouTube. Why? Because YouTube will give more weightage to your videos based on a parameter called average view duration, AVD. Suppose you have a three-minute video, and somebody watches 100% of that, versus a 15-minute video that somebody watches 50%. In that case, YouTube will give better weightage to the longer video because overall average view duration is much more than just a short three-minute video upload. So that’s my recommendation, and if you see it on my YouTube channel, most of my videos are at least 10 minutes long.
My current average view duration on YouTube is around 9 minutes, 50 seconds, which is insanely high. Anything about 4-5 minutes on YouTube, which is the average duration, is excellent. That is why I'm getting a lot of momentum on my YouTube Channel.
24-hour View Velocity: What kind of traction are you getting within the first 24 hours of publishing the video?
Whenever I launch a new video, I post a link to my YouTube video on my Telegram group, which I have called my flash updates group. The minute I publish the video, I instantly get hundreds of people and watch the video. When the YouTube algorithm perceives that there's a lot of traction on that video within the first 24 hours, they will give a much better ranking and push that video as suggested videos. That also helps you increase your momentum on YouTube.
Video Quality: YouTube is also looking at the quality of your video to rank your videos because ultimately, Google and YouTube want the user experience to be the best. They need to be 1080p videos or even 4k videos, which means that you need to probably invest in a good camera, DSLR camera, mirrorless camera to get some good quality. That's one of the reasons I moved away from my basic webcam to using high-quality, high-definition videos to rank high up on YouTube. The audio should be of good quality. A video thumbnail is like the cover of a book, it can motivate you to open it or move on to the next option. A thumbnail is a static image example of your YouTube video’s content. It is what is shared, displayed in searches, social media channels, and websites. According to marketer Neil Patel, clean and attractive thumbnails can increase your engagement by 154%.
Content Quality: The YouTube algorithms are all now based on voice search. Kids right now are searching for everything, using their voice. My son is searching for Spiderman videos. Searching for anything with Alexa, Siri, and all these voice search commands are taking over the world right now, which means videos and podcasts will be voice searchable in the future.
YouTube also has its own transcription engine and everything is now moving into voice such. I'm pretty sure many of your kids are doing voice search. The younger generation today are more likely to buy any product that YouTube promotes in the future than any other brand. If YouTube launches a car in 2030, our kids will buy it first because they are born into YouTube. Okay. Yes. So voice search, this is something which not many people know about, all the videos on YouTube are being indexed, even on, at a voice level.
When you do a voice search, it pulls up the videos where those specific terms have been used. So use the words, what people would be searching for from a voice search perspective. So how do you do that? Suppose now, I want to do a voice search on how to improve email open rate. I should say, Hey, welcome to this YouTube video. And you may be searching for this, how to improve your email open rate. If you've been searching for this, this is the video for you. Now I'm using the exact words and phrases that somebody would actually do a voice search on. So try it out.
So the content quality is paramount because YouTube can detect the words you say, and the algorithms are getting smarter by the day. Your subtitles text should be large enough to see on a mobile phone screen. Keep text to the point and at a minimum to get your message across.
Alliances and Partnerships: I have listed some of my friends in the digital marketing space on my YouTube channel, and I've put them as partners. We cross-promote each other across social media channels and handles, and that way, all of our channels grow together. So when you're able to have partnerships and alliances, that can also help you develop a YouTube channel as you're building your brand.
Email List: Every now and then, I send an email to my entire database, asking them to join me on YouTube for fresh new content. Or I just take my top five or top six videos, I put them all as links into an email and send an email blast to my entire email list, asking them to go and check out which video is helpful for them. And in the PS in the email, I say, Hey, why don't you subscribe to my YouTube channel? Click over here. So there’s a call to action through my email list to get them to visit YouTube.
Cross-Promote on Other Channels: If you have a big audience on Facebook, promote your YouTube channel from there, ask Your Facebook audience to come to YouTube.
If you have a bigger audience on Instagram, ask them to come on YouTube. If you're on YouTube, you can ask them to go to Instagram. You can move people around from one platform to the other because everybody has accounts in most of these places, and that way, you can grow your following on all these different platforms together.
Ask for Comments: This is a silver bullet. Whenever you're uploading a video, you can embed a call to action, asking people to comment below your video every three to four minutes. Your fans’ comments are the best way to connect with them and improve engagement. When you respond to people and engage them in conversation, it makes them feel valued and respected. When people feel connected to you, they are more likely to share your video and follow your YouTube channel. So again, when the YouTube algorithm can view many comments in your videos, it's perfect for them.
They want more people engaging in the content. The more you're able to get those comments, the higher the rating of your videos, and that'll help you grow your YouTube channel. In case there is a nasty comment from someone, look at it this way. Someone took the time to share it; most people would simply find another option to deal with. Instead, see what you can learn, apologize to the customer, and do what you can to address their concerns.
If you apply these principles, I can guarantee you one thing: you'll have a much higher completion rate, much higher retention rate and much higher engagement rate as compared to any other courses that you would see in the marketplace. People who are from the internet lifestyle community are the ones who are able to get these kinds of results because of the way that the course is delivered. It is not about what they teach. It's about the way that they teach it.
And more importantly, who they are as a person. That's also like the X-Factor. I You just need to sidz.co/blueprint. I have an 11 part video course. And you will see how I've scripted the videos inside that. You can finish that course within two hours. It's a high impact course on how you can take your knowledge and make it a super profitable business. I'm going to give you a blueprint, downloadable PDF when you get this course. If you're able to resonate with this content, if it resonates with my teachings over here, I don't want you to think twice, just jump on board and join my tribe.
I don't just want to buy courses. I want to invite you into my community, which is one of the fastest growing communities in the world, for knowledge givers and for experts and teachers and coaches who want to scale up their business to the next level.
So these are 12 tips that I can give you. I would like you to please go to my YouTube channel and subscribe to my YouTube channel, sidz.co/youtube hit that bell button, stay notified on my future updates and please engage on all my videos uploaded every night. Most of my videos are at least 10-15 minutes in duration; I go in-depth and share a lot of information. If you want to be a part of my community, get on this bandwagon of knowledge givers who want to inspire the world; check out sidz.co/formula
I was doing a search on my YouTube statistics and something interesting came up. I was able to see that my average view duration on YouTube was 11 minutes, 41 seconds. What exactly does this mean? It means that if a person is engaging with my content on YouTube, they are spending at least 11 minutes 41 seconds with me before clicking and going on to some other video. Everyone is posting content out in this environment and there's so much stuff happening, that the single most important factor for success is the attention span.
If you're able to keep people's attention span for like my case is 11 minutes, this is extremely high compared to the industry average of two to four minutes. On Instagram, the average view duration is even shorter, the same as a goldfish that has an attention span of three seconds. In spite of that, if I’m able to keep people's attention, then there's something good.
I want to actually go deep into deciphering what it takes to keep people engaged. How does one create long-form content and how do you get a kind of engagement in your own content? There are two kinds of content; there’s lean forward content where the viewer is leaning forward, and scrolling, scrolling, scrolling, watching countless one-minute videos and being entertained. The influencers who create these have thousands of views and they provide a dopamine hit to their viewers. I don't think there's any depth in that.
The other kind is lean backward content, where the viewer is sitting back and watching my video and consuming information. It’s as if we are having a conversation on a deeper level. So we’re not looking at snackable content here.
Your ability to present information in an engaging way, your presentation skills will only come through practice, after making hundreds of videos. Right now if you just put me on camera and hit the record button. I can just go on, but earlier I was never good at that. Even now I mumble and fumble, but I just like to keep going with the flow as I'm standing in a crowd and I'm speaking to a friend.
Ability to Deliver: So you need to get good with your delivery, you need to get good at your topic. Even though I prepare some notes for my videos, I'm very spontaneous because I'm living and breathing this. When what you talk about comes from your own experience, that kind of content has a better impact on the audience. Spontaneous delivery is another aspect, to long engagement on videos.
Depth of Knowledge: And that only comes from depth in content, knowledge, depth in the topic, and the depth is not just about having the knowledge, but also implementing that knowledge. Your viewers should immediately feel that they are listening to an expert in the field. If they don’t trust you, they’ll never buy from you. Thus, it is particularly important to take measures to build rapport and trust with your customers. By building a relationship with clients, you can develop an edge over the rest of the competition and grow your customer base. My content marketing is impacting my bank account; I've done over $2 million. There are many people who rolled out content after content, after content. So many snackable of a piece of content and still struggling to make ends meet financially with so many overheads and expenses on their tools and their production costs and their team costs.
In-depth Research: Every time I launch a video on my YouTube channel. You see, I have more than 400 videos on my YouTube channel. I spend a lot of time researching at least one hour to two hours researching it because I know that that piece of content is going to be impacting someone's life. And maybe they need to just hear that and get the fastest and simplest way to attain their goal after watching that video of mine.
The traditional education system is based on the foundation of memorization and the volume of content. Like how much more you can remember in your head that's better. But in this case, in the digital coaching domain, the simpler you can make it for your viewers, the better it is
I’m trying to simplify the entire concept of how to create solid engagement with your viewers. So we spoke about content delivery. We spoke about the other part, about doing research and having depth in the content so you'll be able to deliver better when you are living that message. Then we have the third part, which I spoke about, which is the research part. Like you have to do a lot of research, spend at least one to two hours before going out there and recording any videos.
Ratios: There are three types of content that you can put out there. The first kind of content is principles and strategies, on your content. Now principles and strategies are mostly evergreen concepts. Even if you watch this video after 5- 10 years, it will still make sense because principles never change; tactics and tools can change.
Tactics are the second type of content, like how to run Facebook ads, how to generate leads, how to grow on Instagram. On my YouTube channel, I have very few videos that are tactical. There’s one where I show how to generate a thousand leads and build your email list within 30 days in a very tactical one-hour video. I share how to grow in your podcast, how to get a record on webinars, most of my videos are based on principles and strategies because I want this content to endure; tactics keep changing.
I have very few videos on tools, maybe two or three or four from about 300 videos. So the ratio of your content creation must be 80% of your content should be on strategies and principles. 15% of your content should be around tactics. Only 5% of the content should be around tools. And when you do it in this ratio, what'll end up happening is you start to see a lot more people engaging. So your videos will not get outdated.
If you watch some videos I did on YouTube two years ago, they are still relevant even today. Why? Because I'm focusing on pins on principles and strategies. If I had done tactical and tool videos, then I may have to remove that because what I would have shared two years back may not be relevant right now because everything is changing so fast.
A lot of influencers on Instagram are posting newspaper content, news like what is hot right now? And if you look at those Instagram reels after one year, it's going to be irrelevant. That's why I've always said this. When you're able to do long-form content like this, when you're able to divide your ratios, the 80-20 rule, where 80% of the time will have principles and strategies and 20% is towards tactics. And they're able to get that way and focus on channels like YouTube because in YouTube, I'm able to engage with people, I can share more in-depth concepts and with more in-depth concepts, you'll have more in-depth learners.
I don't want to attract a distracted audience, let them be distracted on Instagram. That's fine. I want to engage meaningfully on a more in-depth level with you if you're a serious learner and it's because of this format that I've actually shared with you.
As I said, I don't have to shout around, I can just record in a very casual way on my laptop webcam speaking my heart out, sharing with you some strong studies in principles. The kind of audience I want to engage with are serious learners
Now, when it comes to impressions, let's look at this; 11.41 average view duration on videos that have like 1.3 million impressions. That's actually not a big factor because there are some people on YouTube channels who have huge multiple millions of impressions. The more important factor for YouTube is the average view duration. Even the number of subscribers doesn’t matter as much as AVD. Don't be fooled by the number of subscribers, because if you look at your YouTube channel statistics in my channel statistics, I have, I think more than 60% of my video viewers are non-subscribers, that means the number of subscribers that you see on my YouTube channel.
It may not be that they are watching my YouTube videos. The average view duration is the most important metric on YouTube because YouTube their goal is to replace television and they're doing a great job at it.
The way that I see things moving into the future is they're going to see very clearly two distinct kinds of digital marketers, two kinds of people. I try to blend both, but I am pretty much heavier on one side, which is long-form content, long-form videos, long-form podcasts, long-form emails. That's where depth is.
People who are entertainers are more focused on entertaining and creating the next piece of content. They're not so concerned about doing deep research to share information, because if they miss out that window, they miss out the traction and they're going against the algorithms. For being active with algorithms, they've got to be consistent with the snackable content. They have got to write those hashtags. They are riding a wave and it’s just great for them when they're able to monetize through brand promotions and brand endorsements. But ultimately that there's no freedom.
The reason I call my business model a freedom business model is because you don't have to be that busy. Spend a lot of your time doing the research, rolling out meaningful pieces of content that are long-form. Even if there are a few people watching those videos, you'll have a deeper connection with them and they'll end up becoming your customers. It’s when people pay for your content, when people pay money, they pay attention. When people pay attention, they take action. When people take action, they get results. So people who pay money for your content are going to be more serious people in your community and you owe it to them to give your time to them. You can help them get results in their life. So there are two completely different approaches. It is more about fame and popularity and on the other side it's all about depth and impact and changing somebody's life by influencing them to move in a particular direction.
I would suggest that if you're in the starting phase of this business, please get away from all the noise that's happening on Instagram and other places. And I would recommend that you come to my course. You can just click on this link, go to sidz.co/join and just join my community. . I will teach you, step by step, how you can actually build a super profitable business, selling your expertise in the form of courses, coaching, consulting, collaborations, and everything is systematic.
So the first phase I'll make you develop your own strategy. I'll help you do more research on your topic. And the first 30 to 60 days is to build a solid product. Once you have your solid product, then the next phase is for you to create long-form content like this. And through that activity, you will be able to get better quality customers. Because the secret to achieving these kinds of results lies in your ability to develop In-depth long-form content. And it all has to do with who you are, what you stand for, your mission, your intent, your research, your delivery style. Ultimately it is giving information that people can use and benefit from. So stay connected. If you're not subscribed to my YouTube channel, subscribe to it.
Have a focus keyword: The first item on your optimization checklist is the title of your video. How you can make it catchy and attractive for people to come in. Optimise the title.
Attractive thumbnail: The second checklist is the thumbnails. People say that you don't judge a book by its cover, but people judge a YouTube video by its cover, okay. By thumbnail. So have a pack of thumbnail images handy.
Include the right tags: When people search for videos with keywords, tags are used by YouTube's algorithm as it considers what content to serve.
Have interactive cards: This will let you share clickable links to relevant content throughout a video. You can add up to five cards to each video.
High-quality content: The video quality subtitles channel art, time stamps and screen.
vidIQ is a tool that I recommend for anyone here who wants to really dominate YouTube. This tool has gone through its own set of revisions and updates. It will analyze your channel and tell you the best time to post and on which days of the week. Like for me, 9:00 PM to 12:00 AM every day is the best time for me to post. It gives you the demographic of my audience and what are the other channels that your audience subscribes to. You can do keyword research on it. For example let's say your topic is something like, How to Edit Videos. This will give you some idea on how many people are searching for it. The competition is really high, but there are 460,000 people who are searching for this.
Keep People Watching: When you are planning your content, you can first do some research to find out which are low competition, high traffic topics. That is the priority, which is low competition.
You need to look at 1000- 2000 search volume kind of videos. So how to, let's go more narrow, how to edit course videos. Now, editing video is a huge topic, which is going to be difficult for me to rank. It's going to be very difficult. So I won't even go in this direction. Okay. So this is one way to do research, to find out.
Otherwise what'll end up happening is you'll have an idea. You'll want to record something like that, but then you'll be lost because so many people are competing, and you're going to be spending that time and energy to put up one to two videos per week.
So you need to go for the long tail, low competition, high traffic keywords. So you can go to daily ideas and look for what is happening. So this is a new feature. I think they have launched where they tell you what are the best ideas based on my channel and my audience. It's a new AI feature where they analyze my channel audience. They analyze the topics that are already in my channel, and it gives me suggestions on what I can do next. This is really, really cool. And these ideas will keep changing every few days. So this expands my business and existing clients.
The prediction that they are giving is that I would get good traction if I record a video on this topic, personal branding for entrepreneurs, coaches, consultants, and business owners boost your business. It's a very long title, but there is a very high prediction that this will do well.
Start Making Longer Videos: I think I've ranked a lot for niche clarity. If you go and search for digital coach, that's the space I wanted to dominate. And now I'm coming to this whole domination strategy. Look at this ultimate guide to become a digital coach. I'll come to the ultimate guide strategy after this game. So ranking first on Google, search for digital coach. That's like my core keyword.
I'd be going to this entire optimization of YouTube. In fact I use pretty much the same checklist for my podcasts and it works there too. Both formats need an intro, the content, and an outro. I would recommend that you present an episode format, do one or two videos/podcasts per week.
Content Schedule: Set this up in such a way that one day you do a video, one day do a podcast and podcast editing is much easier than video editing. You don't have to do B rolls and stuff. It's and it's much faster production time. Instagram, I suggest that you focus on one reel per day, but don't get fully active on Instagram until you have some long-form content. If you've posted one video on YouTube, you can use a reel to get people to that YouTube video, like a teaser of that, you can do one quote per day, quotes really work well, there are templates on Canva. You can also look at one carousel per day.
I'm going to show you a super hack on how to write YouTube descriptions. I'm using a tool called Jarvis. It is like an AI tool that writes all my descriptions, not a hundred percent accurate, but I'm just going to use it for now, it's an artificial intelligence-based copywriting engine. Okay. You type in and it'll list a thorough description; add like two, three descriptions together. So get a good title, for example, a 10 step guide on how to write an effective script for high impact courses.
You should add an end screen. Choose one of your existing videos which is relevant.
So if somebody is watching my video on scripting, I want them to look at launching after this. See if you can connect it to another video, which is logically connected to this video.
Remember that YouTube wants to replace television. They want to keep viewers within YouTube.
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The success of building a personal brand occurs when you let others talk about you while you need to say very little about yourself. Everybody has access to knowledge, but it's going to be a crowded marketplace for many, especially in the knowledge business. What's going to differentiate you from some other person is your value system, what you stand for, and how you're able to build your personal brand along with something else, which is beyond yourself, more like an entity.
There are a lot of elements to this game. It is not as simple as just putting up a website, building a funnel. I think it's a very important concept considering now at the juncture, in which we are in, where everybody has access to the tools. Trust cannot be marketed. It has to be built. Once built, then you can use that as a hook, “trusted by 10,000 members.” And that’s how I’ve created and built my community brand - the Internet Lifestyle Hub to transform the education and employment system.
I made a post yesterday on my Facebook group, which says that the deeper you work on yourself, the deeper you work on your business, the wider your impact will be.
Steve Jobs never pushed anything substandard, what he would sell people would just buy because it is not about the technology. It is not about the product, but it is about the values on which the founder actually built the product. So that is where the icing on the cake is. That is, you're giving your customers an experience where when they buy it, they get a kind of feeling that this is the product that I really want to endorse. And there are very few brands that have that kind of magnetic energy.
It doesn't matter what your current situation is. If you have to make that quantum jump, building their magnetic brand, you cannot do it with the current persona, which you are in right now. You have to redefine yourself. You have to re-engineer yourself, to a way by which you can serve your audience. You have to re-engineer every aspect of your life, the way that you eat, the way that you plan your time, the way that you consume information, the way that you think, the way that you actually surround yourself with the people that you want, that who can actually serve you on this journey, the way that you actually structure your day, and the way that you inculcate learning into your daily habits.
This is possible because you're able to have a very strong value system or a foundational pillar on which you're building this business. That is the secret. If you want to know more about how I actually have developed this model into what I call the ecosystem model or the freedom business model hub, hop into one of my webinars in the description, you're going to see one of my links, or I can just go to my website sidz.co/freedom, and let's meet live in my webinar. It may also be an automated webinar, check out what I do and if you resonate with that, get on this journey and start to inspire and impact as many people as you can. If you want to really approach this in a very systematic way, and join my course, get started. Make that investment, the best investment that you can ever make is in you.
So if you're not a part of my community yet make that investment jumping on board, and I will teach you step by step, how to approach it from the top, all the way down.
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