The way people buy and consume digital products is changing faster than ever. Just a few years ago, online courses and eBooks were flying off the shelves. But by 2025, the market has matured. Customers no longer pay for long videos—they pay for results.
This is the future of digital products: outcomes, AI, and community.
From 2020–22, we saw the “Info Hangover”—millions of people bought courses they never finished. By 2023–25, buyers shifted to proof and authenticity, joining communities that offered transformation and accountability. And by 2026 and beyond, AI co-pilots, immersive VR/AR classrooms, and self-updating programs will dominate.
So what does this mean for you as a coach, expert, or digital entrepreneur? It means the opportunity is bigger than ever—if you adapt. The winners will be those who stop selling information and start building outcome-driven ecosystems powered by AI and strengthened by human connection.
If you want to future-proof your business and stay ahead of these shifts, dive deeper inside Internet Lifestyle Hub. And for those ready to scale to the next level, join the waitlist for my exclusive certificartion at sidz.co/diamond.
The future of digital products is here. Are you ready?
12 replies to "The Future of Digital Products: 10 Shifts You Can’t Ignore"
People pay for transformation and in future for certainty. You always connect dots and complete the stories. The online has become a modern trend and a magic pill. Unfortunately, very few people complete the courses. People buy impulsively and never use them. This is nothing but an information hangover. Selling knowledge is not enough. One should deliver transformation. Buyer is not impressed with the hype. They just need trust. People want authenticity. Stories play a significant role in this process. People want a system that delivers results. Stop selling info and start selling outcomes. Share proof. Build case studies. Highlight students’ wins. Trust is not built in ads, but in the results and communities nurtured. Community is the curriculum. People pay for belonging where they are not alone, without being judged. It is the energy of the community that moves forward. Conversation, collaboration, and accountability bring transformation. Students should learn from each other. The biggest teacher is the community. Outcome is greater than information. People want results in the courses. Customers do not value information, because it is free, they value results. Outcomes play a major role in attracting members. People do not want to learn. AI tools are revolutionising the co-pilot job. Sell the co-pilot systems. Optimise the entire game plan. Find where to add the co-pilot. In this era, the winner is not the one who is just taught, but those who team up with AI to achieve results. People want access on demand. Subscription makes the business more predictable. Start thinking in terms of memberships. Let the packages be subscription-based. People buy because of proof, not for ads. Something applies to teaching also. Every success story becomes a marketing magnet. Build a culture of evidence, make members to share wins. If you turn every student into a case study, the more your sales will skyrocket. Education is undergoing a complete transformation. AI and AR will create classrooms that are constantly updated. Students experience contents. Start small. Human Mote–AI can do all types of work. One thing it cannot do is not being human. However, human emotions, inspiration, empathy, and a sense of belonging cannot be replaced. It can’t replace the depth of human characteristics. Values, authenticity, and so on, become priceless. Share your stories, build connections, and no AI can replicate these experiences. Be an actual human, that’s a unique value we become. AI is the perfect one. But we are human. Double down on what makes you more human, which AI can never replace.
Yes, Sidz! ..you are absolutely right that people want transformation.
We will start documenting the transformation journeys of our students and design content that shares their stories.
I completely align with the concept of community. Thank you so much for showing the path; ..our community truly is their curriculum.
“Outcome is greater than information” ;this hit me deeply Sidz. Moving forward, I’ll ask myself: “What outcome can I deliver in the shortest time possible with the videos I create for our social media profile?” This will be my guiding question after this podcast.
“Where can I add an AI co-pilot to help my students get results faster?” ..another powerful takeaway. Thank you, Sidz.
Your reminder about building a culture of proof is highly insightful and invaluable. As a first step, we will begin with Trustpilot reviews and then document student wins.
Roleplay as a dimension; ..I know this will take me some time to fully understand as we evolve, but I’m open and ready to explore it.
“Double down on becoming more human.” Such a beautiful insight, Sidz ..thank you so so much.
And finally, your wisdom on social media struck me: “Stop dumping information if it doesn’t lead to results.” So deep and so true.
1. Info Hangover – 2020 – 2022
2. Trust Or Dust – Stop Selling Info – Start Selling Outcomes – Share Proof every single week
3. Community Is The Curriculum – People Don’t Buy For Content – But For Belonging (Community) – Build Communities
4. Outcome is > Than Information – Redesign Every Product at a measurable outcome
5. Rise of Co-Pilot – Startergy – Wisdom & Clarity with AI – Where can I add AI Co-Pilot for faster results
6. Subscription Shift – Don’t Case 1 of Sales – Start Thinking In Terms of Membership
7. Proof Economy – By 2027, People will buy because of Proof & not ads – Built A Culture Of Proof
8. Immersive Learning – Zoom with zoom out – VR will be the future. Static Content will fade away – Start small, Add Role Plays & Interactive Practice sessions
9. Human Moat – AI will never be A Human. Be Human
10. Your Freedom Playbook – Stop Creating Endless Video – Start Designing Products with AI – Double Down on Being More Human
Thanks you so much for Quick recap
This Podcast gave me so much clarity about where the digital world is heading. 🙌
The line between information and transformation is so clear now—people don’t want another course, they want a clear path, speed, and outcomes they can trust.
The way you connected ‘information hangover’ with the need to sell outcomes really hit me. Trust is the new currency—built not by ads, but by proof, student wins, and authentic communities.
‘Community is the curriculum’ is such a powerful truth. Transformation happens when people feel they belong, when they are not judged, and when they learn from each other.
I also loved the point on AI and co-pilots. Tools can accelerate us, but what makes us irreplaceable is being more human—our authenticity, empathy, stories, and values. That’s the magic AI can never replicate.
This blog really challenged me to think: With every piece of content I create, what outcome can I deliver in the shortest time possible?
Thank you for painting this bigger vision—outcomes vs information, co-pilots vs solo struggle, and community vs isolation. The future is about transformation, trust, and being more human. 🚀🔥
World is changing very fast, so what I understand is that we need to be updated and by being in your community I am sure I will learn a lot and this time not only information I am going to get but also transformation will come 🙏🙏
Only selling knowledge is not enough. People want real stories, values, and transformations.
Share proof every single week. Build your own community, share wins, celebrate wins together, community is energy.
Give a small action to your community.
Be Human, AI can’t replace human emotions, touch, and your authenticity. Share your stories, your values, your vulnerability.
Start designing your product, your community, your values and your stories.
What can I stop, what can I start, and what can I double down on today?
With the advent of AI, content and information are readily available almost at the speed of light. So, teachers and coaches giving information will be outdated. It is their ingenuity, humanness, vulnerability, and accountability will be more valuable assets that would deliver results.
In days to come, AI technology in tandem with Human love, compassion, and connection, would be the real game changer.
1.Selling Information is not enough , Community Building is important.
2.Have to Build the Business on Trust, Result/ Outcome.
3.Trend is energy of Community Moving Forward , teacher is community.
4.Redesign the product selling in Measurable result,Have to sell the Outcome.
5.Rise of Co pilot – Should think of our Product , and add. ” AI. copilot” , to help the student achieve the result faster.
6.Product selling is now changed to Membership Model ( Subscribtion based community membership, priced per year ,etc).
7.Proof economy – People look for Reveiws , like Trust Pilot Reviews,. Every Case study, testimonials, succes story , are Marketing assets., Building Cultureof Proofs.
8.Static Content learning ,sitting & watching will fades away in another 2 / 3 Years, AI & AR will take over and students will experience it.have to build Role play , simulations into our Programmes.
9.Ai is getting smarter everyday, BUT it “ cannot repllace Human, Being as Human”.Our Values, Authenticity,Building Safe Community will become More & More Human .
10. Freedom plaay Book -Stop dumping Informn, Have to Start giving Outcome Products,& Double Down to be More as Human is the Future Of Frredom Business.
Thanks sidz , each and every one are Golden nuggets, will implement & Follow in Our Product & Redesign them Now.
People buy impulsively and never use information. One should deliver transformation. Selling information is not enough. People need authenticity, and trust. Self-stories play a major role in this process. People need a system that delivers result. Stop selling information and start selling outcomes. Community is the curriculum and community play a major role as a teacher. Start thinking in terms of Membership. People want result & more outcome is greater than information. Build a culture of proof, make members to share wins. Be a human. Double down on what makes you more human, which AI can never replace.
1. The information hangover – selling information is not enough build community
2. Can I trust you – people want more transformation stop selling information and starting stories highlight your student wins
3. Energy of community that keeps them going , the biggest cause to build community
4. Outcome is great than information- speed, clarity & outcome
5. The rise of copilot codex – helps get results faster
6. The subscription shift – stop selling subscription sell membership
7. Prof economics – build a culture of proof
8. Immersive learning – VR AI & VR will conduct classes
9. The human mote – double to human
10. Your freedom play book – Start dumping information start selling success stories
Transformation versus Information. This is a big lesson for me from this podcast. I have been feeling stuck for several days. I was struggling with my course content development. Every time I developed a course framework, I am dissatisfied because this is exactly what I was dissatisfied with when I took the courses – Information dump. None of the courses felt as transformative as my own experience in the field. The literature given during the expensive courses always gathered dust on my desk, and I never used it. Let me explain. I have been a clinical research professional for 30 years. I worked along the length and breadth of the field. During my tenure as a Study coordinator, Manager of clinical and academic research, and as an Auditor, I attended several courses conducted in high end hotels in the US, paying large amounts (my institution paid of course), to learn from the courses. Every time I came back with dissatisfaction, as it was all too theoretical. But it was still hazy as to what I was looking for in the courses. After listening to Sidz, I got it — my dissatisfaction about the courses is stemming from the lack of transformative effect of these courses. I have been struggling for several weeks with my course content. Now I know better after listening to Sidz — to design my courses with transformative outcomes. Aha ! focus on outcomes!