GAFA is the acronym for Google, Apple, Facebook, and Amazon. These are the top four companies that are ruling the world.

In this podcast, I share the top lessons I have learned from these companies to grow my knowledge business.

LISTEN ON: APPLE | SPOTIFY | GOOGLE | AMAZON | STITCHER

What you will learn in this podcast?

  • What makes Apple a desirable brand?
  • How to build great products like Apple?
  • How to deliver customer delight?
  • How to create an aspirational brand?
  • How to create an ecosystem of products that complement each other?
  • How to keep innovating like Apple?
  • How to keep things simple?
  • How to incorporate world-class design into your products?
  • How to build your own private network like Facebook?
  • How to add features to your private network?
  • How to launch your own branded merchandise?
  • How to establish a deeper connection with your customers?
  • How to model Google and build your own search engine?

I hope this podcast has given you clarity on how to model the BIG FOUR companies in the world. Please share your comments below.

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Siddharth Rajsekar aka Sidz is a college drop-out, "musician turned digital geek", a spiritually grounded minimalist, father of 2, and husband of a loving wife. He founded the Internet Lifestyle Hub in 2018 to fix the education and employment system for good. Currently, he is helping over 11,000+ coaches, teachers, and experts digitize their knowledge. He’s an international best-selling author of the book You Can Coach and is on a mission to help 1,000,000 people live a lifestyle of freedom!

    43 replies to "How I Have Taken Ideas From Google, Apple, Facebook & Amazon Into My Business"

    • Shweta

      Wow. Really effective study. Apple and Steve has been pure inspiration. Yes Apple stands for customer experience-Delighr your clients, pure Aspirational product. Built your Mind-blowing product which is difficult to be beaten by anyone.system within the brand. Facebook- meet ups, singular platform as knowledge hub, positive addiction and amazing experience. Amazone- Branded merchandise. Even I had that in mind before even launching my own product/service. Innovation and offers(gasification). Google- you have done great work by incorporating search engine linked with your content. Indexing is a great takeaway. Due to easy content search its easy to find an answer that we look for.
      Thank you for writing such a useful book. Though I have my copy but I look forward to receiving a signed copy by you.

      God bless you.

      • Siddharth Rajsekar

        Awesome Shweta !Great Insights! More power to you.

        • Shweta

          More power to you so that you keep inspiring everyone. Thank youuu Sid.

      • Shubh Sahu

        Wow

      • Shubh Sahu

        Wow Shweta

    • Shweta Pandey

      Amazing value as always. You might have realized or perhaps consciously you are doing this charity by your each word. You are creating a shift in society and transforming lives in a real sense. Once again Thank you for sharing your learnings and keep inspiring.

      • Siddharth Rajsekar

        Thanks a ton Shweta!! Great to have you in our community

        • Riitu Saraff

          Siddharth awesome to always learn from you. Yes positively addicted to learn from you 🙂 . GAFA elements at an early stage of my business, wonderful aspiration to have. Look forward to apply and share it forward in my freedom finisher journey.Thank you, God bless you:)

    • Yashasri

      #ilhfamily #ilhdeeplearner

      Wow, it is a very insightful podcast! Sidz has explained his learnings from the top companies and how he has implemented the same in his products. You would be few notches above your knowledge after yearning to this podcast.

      Acronyms: GAFA : Google, Apple, facebook, Amazon

      All these companies are ecosystems and platforms, where once the users get used to these platforms, they cannot come out of it. One can apply the below learnings in any field of business they are.

      Learnings from Apple:
      1. Customer delight in every stage
      2. Aspirational brand
      3. Create ecosystem of products that complement each other.
      4. Innovate and push the boundaries for innovating
      5. Define where the market needs to go
      6. Improve the quality of the products.
      7. Simplicity
      8. World class design of products which is highly impactful.

      Learnings from facebook

      1. Own private network
      2. Facebook events for community meet-ups
      3. Addiction in a good way; positive addictions.

      Learnings from Amazon

      1. Physical products- branded merchandise
      2. Keep adding new products into the store, keep the excitement on.
      3. Have multiple deals on the online merchandise

      Learning’s from Google

      1. Build a search engine which can search across all the content in an ecosystem.
      2. Index all the content
      3. Easily discoverable content.

      Thank you Sidz

      • Siddharth Rajsekar

        Awesome Yashasri !Great Insights! More power to you, great to have you in our community.

    • Premila Jain

      Amazing concepts again, it’s truly world class to even getting
      to hear such ideas to implement for our own knowledge business

      GAFA – Acronym – Google, Apple, Facebook, Amazon
      Four biggest companies dominating the entire world
      All the above are ecosystems, created platforms, to have
      multiple users and solve their problems.
      Able to have retention, like no other platform.

      GAFA ideas for knowledge business eco-system

      Google – Search
      Apple – Tech Space
      Facebook – Social Media
      Amazon – Retail Space

      Studied different things from above and took patterns, which are-
      All eco systems
      All platforms
      They have defined the market place for their relevant niche.

      >APPLE:
      1. Build great quality products
      2. Every stage is a customer delight – deliver customer delight
      3. Aspiration Brand
      4. Eco-systems of product line that compliments each other
      5. Define where market needs to grow – eg: Numeric Pad phones to touch phones
      6. Simplicity – explaining concept in less than 20 minutes
      7. World Class Design – Look and Feel of Products

      >>FACEBOOK
      1. Have your own private network – mighty platforms
      2. Events Ideas from Facebook
      3. Biggest Idea – Addiction in good way – Developing positive addiction

      >>>AMAZON
      1. World biggest retailer – physical products – Branded merchandise
      2. Keep adding new products
      3. Offers & Give Always – to stay connected

      >>>>GOOGLE
      1. Number 1 search engine – Build your own search engine
      2. Paid Students – indexed paid content inside the system – Index Your Content
      3. Easily Discover content to get answers fast

      When we take the above four and think in terms of GAFA
      you can build a sustainable, long-term, truly stand test of time
      finally dominate your NICHE.

      Thank you so much SIDZ for being a world class trainer for Indians

      #ilhfamily #ilhdeeplearner

      • Siddharth Rajsekar

        Awesome Premila !Great Insights! More power to you, great to have you in our community.

    • Ravitej

      I have been user of all 4 companies, but he level of observations and adaptation for knowledge business is next level Sidz.

      I have taken similar take aways from ILH and from you Sidz.

      1. Gamification : in my fitness niche I have gamified the workouts and community and getting higher engagement.

      2. Point shooter style content delivery. I made my courses with that in mind.

      3. Mission 1st, Community 2nd and me 3rd.
      I’m following this with all the decisions of my business.

      Thanks
      Ravitej

    • SHAHEZ JAHAGIRDAR

      Amazing topic and content from Sidz. He has list down big takeaway’s from four biggest and successful companies in the world . These takeaway’s are pot of gold.
      My biggest takeaway from this podcast is to connect the unconnected ideas. Sidz took elements from different industries and applied it to his information products business.

      Learnings

      Apple

      1. Customer Delight : Think from customer experience and provide
      delight to customer in every stage of their journey.
      2. Become Aspirational brand by providing valuable content and
      knowledge more than what customer has paid for.
      3. Build product line which complements each other.
      4. Innovating and pushing boundaries to bring outstanding
      products for customers. Define the markets instead of following
      the market.
      5. Simplify unnecessary ,complex concepts or feature to improve
      customer experience.
      6. Build World class Products .Don’t cut corners in your product
      quality to save money. Focus on every tiny details to give best
      to customers .

      Facebook : Largest Social network company
      1. Facebook is successful because they have world largest
      community on earth.
      2. Build your tribe .
      3. Sidz shows that how you can nurture your own community by
      providing them positive content ,like minded community
      members .It helps them to enrich their life instead of mindless
      scrolling and FOMO on social networks.

      Amazon : Largest Ecommerce site

      1. Physical products are important to build brand recognition and
      association .
      2. Build relationship with customers with the help of giveaways
      and gamification of offers .
      3. Add new products continuously to product basket .

      Google : No 1 Search engine

      1. Help customers to find your content easily.
      2. Make customers access to valuable information about your
      products and content easier .

      Sidz has shown that you can apply the GAFA elements to your business and dominate your niche market like the big wigs .

      Thank you Sidz for wonderful podcast .

    • #ilhfamily #ilhdeeplearner
      GAFA
      G – GOOGLE
      A – APPLE
      F – FACEBOOK
      A – AMAZON
      THOSE HAVE THIRE MICRO NICH CLEAR..
      APPLE:
      1. QUALITY PRODUCTS
      2. CUSTOMER DELIGHT
      3. ASPIRATIONAL BRAND
      4. COMPLEMENTS EACH OTHER
      5. KEEP INNOVATIVE
      6. THEY DON’T BELIEVE IN MARKET RESEARCH THEY BELIEVE IN THE PRODUCT THEY NEEDED.
      7. SIMPLICITY
      8. WORLD CLASS FEEL PRODUCTS..

      Facebook:
      1. ADDICTION TO THE SOCIAL NETWORK TO LEARN BY CREATING PRIVATE NETWORK..

      AMAZON:
      1. PHYSICAL PRODUCTS
      2. CREATING PHYSICAL PRODUCTS
      3. CONNECTING WITH PEOPLE..

      GOOGLE:
      1. Specification for scarch..
      2. Indexing content
      3. Easy to discover content

      All are very good and informative words.
      Those are very useful to build my own brand by use this technique..
      Thank you sidz….

      Yours
      SAMBA SIVA REDDY DUGGEMPUDI
      Personal branding expert..
      Digital coach…

      • Siddharth Rajsekar

        Awesome SAMBA !Great Insights! More power to you, great to have you in our community.

    • #ilhdeeplearner
      #ilhfamily
      GAFA :
      1. Google,
      2. Apple,
      3.facebook,
      4. Amazon.

      All these companies are ecosystems and platforms, where once the users get used to these platforms, they cannot come out of it. One can apply the below learnings in any field of business they are.

      Apple:
      1. Customer delight in every stage
      2. Aspirational brand
      3. Create ecosystem of products that complement each other.
      4. Innovate and push the boundaries for innovating
      5. Define where the market needs to go
      6. Improve the quality of the products.
      7. Simplicity
      8. World class design of products which is highly impactful.

      FACEBOOK:
      1. Own private network
      2. Facebook events for community meet-ups
      3. Addiction in a good way;
      positive addictions.

      Amazon:
      1. Physical products- branded merchandise
      2. Keep adding new products into the store, keep the excitement on.
      3. Have multiple deals on the online merchandise

      Google:
      1. Build a search engine which can search across all the content in an ecosystem.
      2. Index all the content
      3. Easily discoverable content.

      Thank you Sidz

      YOURS
      SAMBA SIVA REDDY DUGGEMPUDI
      personal branding expert & Digital coach…

    • Mansha Roy

      GAFA is a acronyms given to the big 4 companies in the world Google, Apple, Facebook and Amazon. They are dominating the entire world in specific areas. Google dominates search, Apple is dominating the text space Facebook is dominating the social media space and Amazon is dominating the retail space. The common thing that is a thread between all these 4 companies is they are all created a ecosystem, they all have there own platforms where we as users get into the platform and we get addicted to that platform and we don’t feel like coming out of that platform.

      Learning From Apple–
      1. They build great quality products.
      2. They deliver delight at every stage of customer journey.
      3. Apple is an aspirational brand.
      4. Created ecosystem of products that compliment each other. All these products are interconnected with each other.
      5. They keep innovating and pushing the boundaries for new way to do things.
      6. Simplicity
      7. World class designs.

      Learning From Facebook ‐
      1. Own private network
      2. Facebook events for community meet ups
      3. Students get addicted to our applications in a good way

      Learning From Amazon ‐
      1. Having branded merchandise
      2. To keep adding new products into the store to keep excitement alive.
      3. To have offers and giveaways to connect Students with the brand.

      Learning From Google ‐
      1. Building search engine which can search across all the content in an ecosystem
      2. Indexing all content
      3. This is also for paid members where they can search anything and get access to that.
      #ilhfamily
      #ilhdeeplearner
      #youcancoach
      #icancoach

    • KAMALESH S.V

      # ILH family, #ILH deep Learners

      Top lessons learned from Big companies to grow knowledge business

      Sidz have a deep studies of the four top companies ( Google ,Apple, Facebook ,& Amazon ) and correlates what are his take always from each of this companies and how he has incorporates the take away ideas in his knowledge ecosystem

      The key takeaways from each company and which has incorporated in his knowledge ecosystem are as below

      Apple
      (i) Great quality products
      (ii) Deliver delights to customer
      (iii) Aspiration Brand
      (iv) Ecosystem of product which complement each other
      (v) Keep innovation pushing foundries for new ways to do things
      (vi) Simplicity delivering concept
      Face Book
      (i) Social network and connecting people
      (ii) Face book events
      (iii) Making students addition to application in a good way
      Amazon
      (i) Have Brand Merchandise
      (ii) Keep on Adding New products into store to keep engaging
      (iii) Offer and Give Aways

      Great inspiration Sidz the above guide us what way we can develop
      our ecosystem and stand as top among many.

      # ILH family, #ILH deep Learners

    • Prabhakar Mourya

      One of best thing I learnt from you Siddharth is, “there is lot of information available across the globe online with free access, the one who integrate it what makes specific for solving a problem or adding a value, would lead the game of success”.
      In fact if we put keen observation, in the present world, there are wonderful products available across all the segments and in each segments again there are several top products made on the same principle, just by fine tuning one option in each product making it different. As, not all would like the same thing even if it belongs to the top league, until it is not solving his top problem or requirement.
      And the best integrator understand the need, desire and problems of the end customer and prepares the recipe to fit their requirement and boom! Becomes the best in that segment.
      This podcast is the best summary of the best things which are leading the market and stood up the test of time and yes, it’s a solution to a complex puzzle for a wise integrator to sweep the learnings and make his best product a market leader.
      Wonderful Siddharth for making this very simple. I love the crisp information you provide in a short time with great value addition.

      #ilhdeeplearner
      #ilhfamily

    • Shekar Kunder

      #ilhfamily #ilhdeeplearner #youcancoach

      GAFA – Google Apple Facebook & Amazon are the biggest companies in the world.

      Sid have taken ideas from these companies for digital business.

      1) Apple Ideas: They build great quality products. They have the best designer. There is a sense of customer delight. There is a feel to everything they do. It is an aspirational brand. People are aspiring to buy this product. They have created ecosystem, there are products that compliments each other. They keep innovating and pushing boundaries to do things a new way. World class design.

      2) Facebook Ideas: Sid has his own private network and within this private network, people can ask question, interact and meetup within the network. Idea is people to have good experience within the app. There is a sense of community.

      3) Amazon ideas: Branded merchandise is inside the community. Keep adding new product in the store to build excitement and have gamification for the product so people can connect to the brand.

      4) Google ideas: There is a video button and type any term, you can find content relevant to the keyword. Basically, there is a search engine inserted the hub. You need indexing all your content. Opportunity to student to discover the content.

      • Siddharth Rajsekar

        Awesome Shekar !Great Insights! More power to you, great to have you in our community.

    • Maya Talkar

      #ilhdeeplearner
      #ilhfamily

      Mind blowing depth in knowledge. Your thinking power is super unique Sidz. In the simplest language you have explained how to model the world’s four biggest companies.

      GAFA – Acronym for Google, Apple, Facebook, Amazon. All are eco systems / platform and defined the marketplace in their micro niche.

      Google is dominating search space.

      Apple is dominating text space.

      Facebook is dominating social media space.

      Amazon is dominating retail space.

      Apple:
      1. Product development. They build best quality products.
      2. Sense of customer delight.
      3. Aspirational brand.
      4. Created eco system in their vertical. All their products are complimented to each other.
      5. Keep innovating and pushing the boundaries.
      6. Simplify the concept.
      7. World class design.

      Facebook:
      1. Own network.
      2. Event segments.
      3. Positive Addiction to application.

      Amazon:
      1. Physical product- branded merchandise.
      2. Keep adding new products in the store to keep the excitement alive.
      3. Offers and give aways.

      Google:
      1. Build search engine.
      2. Indexing the content.
      3. Easily discover the content.

      Think in terms of GAFA – Google, Apple, Facebook, Amazon. Incorporate these ideas in your own business for sustainability and dominate your micro niche.

    • Dhaval Ajitbhai Vora

      #ilhdeeplearner #ilhfamily
      I have been looking towards all these businesses from the ordinary point of view but this podcast has given a great insight that they are actually ecosystems. They try to solve the problems of their customers by not only serving them but by also providing a remarkable and world class products. The customers get addicted to them.

      Apple
      Apple builds very aesthetic designs which make anyone fall in love with the products. It never compromises in the quality and thus it makes the products the aspiring ones. Alongwith quality and aesthetic designs Apple also provides simplicity which attracts the customers more since it is the rare combination.

      Facebook
      Facebook has made its interface in such a manner that one can form groups, can create pages, can arrange events and can perform many actions like this. It touches every possible aspects to engage people in there thereby creating a small virtual world inside the pocket.

      Amazon
      Amazon tries to fulfil every single requirement of the customers with the help of physical and digital products as well. It provides a variety of quality products. The user friendly and simple to understand deals creates magic and the customers hardly switch to any other applications.

      Google
      We know the importance of content creation. But to make it easily accessible and searchable is also as important as the creation is. Google keeps its website decluttered but has also made it very powerful search engine simultaneously.

    • Ankit Kumar

      #ilhfamily #ilhdeeplearner

      GAFA: Google, Apple, Facebook & Amazon (The Dominators of the World)
      A Platform-Based Model which is the future for dominating in any niche

      They are the powerhouse of the entire world.
      Common point is they all have platform based models. They have built ecosystems, where once people get attracted they voluntarily don’t return back because of great customer experience.
      As people get so comfortable that they don’t ever want to leave it.

      Key insights to take from these:

      Apple – Builds great quality products which deliver delight on every stage of customers journey. That’s why we observe that when someone buys any Apple product and uses it, Rarely people will switch to another. Such amazing is their product quality and customer experience.
      It is an aspirational brand. Even the people who don’t have it, they aspire to buy it. They want to feel it & use it.
      The environment is such that Apple knows that people who can’t afford it now, once they are able to do it, will buy their product.
      Have product lines interconnected. All the products compliment each other.
      Always innovating and building new products. Finding ways to reach a broader audience and also better the experience of their existing customers. Thus bringing in more revenue from a single user. Always pushing the boundaries for best customer experience.
      Defines where the market needs to move like the introduction of the Ipad which revolutionized the industry, moving from touchpad phones to touchscreen mobiles.
      Always look for ways how you can improve the product. Start building versions of your product inorder to give more value to your customers.
      Simplicity is the key. Follow a no fluff or BS model. Information is everywhere. People need more practical knowledge with structure which they can implement now.
      Focus on getting your product a world class design. As that’s what will impact people when they have a look at it. It creates an awesome image of you and your brand. Every element speaks for itself.

      Facebook – Build your own private network of like minded people. Where people are continuously learning, growing, creating lifetime bonds and exploring the power of collaboration. Building a positive addiction where people don’t waste time but Learn, Do, Teach and Grow.

      Amazon – When one reaches a particular level, should incorporate physical products as well along with digital products. As these will help your brand grow. And you will reach a larger audience. Like amazon, you will become a marketplace where people come to buy whatever they want from your niche.
      You become an Amazon of your own Niche. Also, you could use it for betterment of customer experience and helping people in their journey to greatness.
      Keep adding new products so that people are excited to buy more things and want to explore more. Plus give offers for people taking actions. This will gamify your product and will help people in getting more results and learnings.
      Google – Building its own search engine. The objective is people getting more answers to their questions, doubts (thus growing more quickly) and they don’t leave the platform, thus helping you increase your brand value and trust among your buyers.

      When you take learning from these dominators of the world, you will build something of which you will not only be proud of, but also will become everlasting, building a legacy for yourself.

    • Pradeepkumar KP

      Correlate, differentiate and take the points which can apply and adapt in one’s own life context is a great self and system development method. There is something to learn from each and everything in this world. What we require is an eye to see that what our normal I can’t see. Everyone can develop that eye ,if there is an urge dive deep to enquire what its mean to me and what I can learn from each and everything as long as these is carving for knowledge.

      Mr.Sidz,in his podcast made it very clear what it means to him the learning as far as top 4 companies termed by the acronym GAFA is concerned and take out the elements that can be equally applied to knowledge business also. These companies, GAFA (G-Google A- Apple F-Facebook A- Amazon),dominate in Search, Tech, Social Media and Retail space respectively.

      There are many principles and values of these companies, we can incorporate in our Knowledge Business and can get much better results. We can relate how it can apply to a Digital Coach’s Success. This is a cue to the listeners, how to use this strategy of learning given as examples to have similar knowledge adaptation.

      The highlight of all these companies is the ECO-SYSTEM or platform, all these companies s are natured, maintained and developed an eco-system. It is made such a way that people will get addicted to the platform, as they love the features, so much.
      The highlights of their eco systems are High Retention of Customers, The product perspective like product development, product enhancement and customer experience, etc…

      Sidz made a List of things they do, could take out some patterns from them and able to apply to his knowledge business.

      Apple : Quality of products, Customer Delight, Aspirational Brand, Products that complement each other which equally applicable to knowledge business. Apple not believe in market research , they want to take the market on their way, customer centric approach giving out of box solutions. Inspiring Teams, Simplicity, all what takes its needed and world class Design.
      Big take away: Brand Consistency and World Class Design

      Facebook: Ideas taken from Facebook, Own private network, events, How to make the students to get deep in to the courses.

      Amazon: Connecting physical products to the brand and add merchandize. Keep adding new products to keep the excitement alive, offers to connect with students with rewards as part of gamification process.

      Google: given the Idea for a dedicated Search engine for own community to access the paid or related content of the courses provided, Indexing content and Easley accessing the content.
      Incorporating these ideas in your courses will give much leverage in the market and excitement to students.

      PS:-Some more values of these companies, which coaching community can follow are:
      1. Apple build teams believe in deep collaboration and cross-pollination of groups, which allow them to innovate in a way that others cannot. They are not settle for anything less than excellence in every group in the company, and have the self-honesty to admit when they are wrong and the courage to change
      2. Facebook build social value and focus on impact
      3.Amazon leaders learn and are curious .They have customer obsession rather than competitor focus
      4.Google believe that There is always more information out there and you don’t need to be at your desk to need an answer

    • SARANSA SOURAV MAJHI

      GAFA- GOOGLE-AMAZON-FACEBOOK-AMAZON

      What elements to adopt Inside our Knowledge Business Eco-system

      GAFA acronym given to the big four companies of the world who dominated below space-
      GOOGLE- SEARCH
      APPLE- TECH SPACE
      FACEBOOK-SOCIAL MEDIA
      AMAZON- RETAIL

      COMMON BETWEEN ALL-
      They all are ecosystems. They are basically platforms. We get in, Get addicted to that particular platform/ecosystem and we get comfortable with it.

      1.APPLE-

      -They build a great quality product.
      -They have the best of the best employee to develop that best product.
      -They deliver DELIGHT at every stage of the customer journey.
      -It’s an aspirational brand. It creates aspiration inside people who can’t buy it.
      -Created an ecosystem of products that complements each other. Products are interrelated with each other.
      -Bundle the product hoe they can complement each other.
      -Keep innovating & keep pushing the boundaries for new ways to do things.
      -Apple doesn’t believe in market research. They want to define where the market needs to go.
      -They created the global phenomenon while doing something that’ll unexpected.
      -Think about how you can improve the product.
      -Simplicity- Attention span is less nowadays; They’re preferring point shooter style learning n experience
      -World-class design & Look n Feel.

      2.FACEBOOK-

      -Create a private network for the community.
      -Within it Groups, Forums, Event tabs/segments
      -The biggest idea is how the student can get addicted to the private network. To create a positive addiction from students.

      3.AMAZON-

      -Importance of having a physical product like branded merchandise
      -Where people can associate them with the BRAND through branded merchandise
      -To keep new products to store for excitement.
      -To have offers & giveaways to connected students to the brand.

      4.GOOGLE- World’s no.1 search engine

      -Created own search engine for own blog. Indexed all the content for all the paid content.
      -Indexing all the content.
      -Giving opportunities to students to easily get their answers fast.

      #ilhfamily #ilhdeeplearner

    • Arti Gupta

      I am very greatful to be the part of your society. I like your way to grow myself as a digital entrepreneur. Thank you so much…….

    • Alok Singhal

      Sid, you are really a Gem. I have just started listening to you and I could find immense value. You have been an asset to the society and people who follow you to the core of their heart and act upon, deserve to be Champions and credit goes to you.

      Through GAFA, you have explained the best part of these 4 Giants in just 15 minutes and that’s your biggest quality and no wonder you are here in your life.

      Hats off to you and

      Thank you so much for sharing your experience and knowledge with us.

      • Siddharth Rajsekar

        I’m glad you found this learning journey valuable ! More to unfold.. 😉

    • Dhruv Das Munshi

      Excellent and innovative content. My learning is:
      a) GAFA has a ecosystem of their own.
      b) Apple builds the best quality products and give a feeling of customer delight. The same has been incorporated in all our courses.
      c) Apple is an aspirational product. Same thing happens when one gets into ILH.
      d) Apple create an amazing ecosystem of their products and all of them compliment each other. Same as our different level of courses.
      e) Apple keep pushing their boundaries. They constantly innovate and improve upon their products and the same is done by our Digital Buddha.
      f) Apple is known for its simplicity.
      g) Apple has world class products.
      The lesson from Apple is that build simple but world class products which are customers delight and make them addicted to our own ecosystem.
      h) Facebook teaches us to have our own eco network like the Mighty networks and provide all the segments that a member may require and get him addicted to it for any help required. Moreover, it’s a community building exercise too.
      I) Amazon teaches us to have our own branded store and continuously add on items in the store. Also, gamification, like offfers etc. are an important feature which Sidz has incorporated in different forms.
      j) Google teaches us to set up our own search engine by indexing all our contents and the student need not go anywhere to search for answers to questions he has.
      All the above mentioned points, if kept in mind while making our courses will make us stand out in this crowded marketplace of digital coaching industry.
      #ilhfamily #ilhdeeplearner #Icancoach

      • Siddharth Rajsekar

        Awesome Dhruv !Great Insights! More power to you, great to have you in our community.

    • Lalitha Janakiraman

      #ilhdeeplearner
      #ilhfamily
      #youcancoach
      GAFA: Incorporate ideas from Google-Apple-Facebook-Amazon into own business(podcast)
      G – Google
      A – Apple
      F – Facebook
      A – Amazon
      –> Companies Dominating the Entire World. How to take elements from these companies and use them to build own knowledge business ecosystem…
      – All four are ecosystems
      – Have a platform that can accommodate members
      – Have multiple products
      – Solve specific problems
      – Great customer retention rates
      Where does GAFA dominate?
      Google – Search engine
      Apple – Technology space
      Facebook – Social media
      Amazon – Retail (ecommerce) space

      What do they have in common, What is the pattern they are adapting, so that when we incorporate the common ideas/patterns, we could also engage in a successful knowledge business
      – When you get into the ecosystem, you get addicted to it. Changing to a new ecosystem, products, services might be difficult to people
      – An active member gets comfortable with the ecosystem
      – They have defined their marketplace with their microniche

      Internet lifestyle Hub – ILH – one of the largest communities for trainers, coaches, experts/masters within an ecosystem
      Apple
      ——–
      – Steve jobs (inspiration)
      – Build Quality Products – Best people on team, Best designers
      – Deliver delight at every stage of the customer journey (Apple store, Opening the Box, Smell of the box)
      – Even though expensive and most people can’t afford to buy Apple product, it creates a sense of aspiration among people to get an Apple product (aspirational brand)
      – Diamond membership in ILH is from this idea
      -Ecosystem of products that complement with each other (Phone, IPAD, Watch, MAC)
      – Freedom business model (silver)- niche clarity, curriculum design blueprint — that are part of the bundle; Golden membership – freedom setup challenge — Facebook Ad mastery, traffic generation blueprint — that are part of the Gold membership bundle
      Facebook
      – Keep innovating – pushing their boundaries (Not based on Market research — rather, DEFINE and DECIDE where the Market is going to GO) — numeric keypad TO touchscreen
      – ILH — always thinking about how to keep improving the digital knowledge business products
      – Simplicity (explained in 2 hrs vs. 20 mins) — pointshooter style
      Amazon
      – World-class design — look and feel of products
      – Look and feel of the digital courses message at the boxes — Star symbol in Silver membership; Fire symbol in the Golden membership; Diamond symbol in the Diamond level membership (consistency across each level of courses/products)

      Facebook
      ———–
      – Social media network
      – Help connect people together
      – Are market leaders right now — own multiple products — Facebook, Whatsapp. Instagram, Occulus and otehr platforms
      –(learning – ILH has own private network – Mighty networks app/platform – Groups (ask questions, discuss), Events – meetups, facilitators, etc.
      — Biggest idea — how to get members to get addicted to the platform in a positive way; sense of community

      Amazon
      ———
      – World’s major retailer
      – Mostly physical products, not digital products
      – ILH initially had only digital products
      – Now, ILH has physical product (branded) merchandise — to make people associate with the brand
      – Add more products to keep the excitement alive
      – Provide offers/giveaways to connect members with brand (members engagement is tracked and those maintaining good engagement level get goodies from the ILH branded merchandise or Sidz’ book)

      Google
      ——–
      – World’s no. 1 Search engine
      — Search a term across Youtube/podcasts in the ILH ecosystem
      — All the contents are indexed, so a search can provide the members with required list of search results
      — Paid members can search what they want from the ILH community to discover right contents from the platform and get their answers

      SUMMARY
      Google — Building Search Engine in idea
      Apple — Building Great (Quality) Products idea
      Facebook — Building own Private Network idea
      Amazon — Building own Branded Merchandise idea

      Build something that is sustainable, long-term and that can stand the test of time and dominate your microniche

    • Lalitha Janakiraman

      #ilhdeeplearner
      #ilhfamily
      #youcancoach
      GAFA: Incorporate ideas from Google-Apple-Facebook-Amazon into own business(podcast)
      G – Google
      A – Apple
      F – Facebook
      A – Amazon
      –> Companies Dominating the Entire World. How to take elements from these companies and use them to build own knowledge business ecosystem…
      – All four are ecosystems
      – Have a platform that can accommodate members
      – Have multiple products
      – Solve specific problems
      – Great customer retention rates
      Where does GAFA dominate?
      Google – Search engine
      Apple – Technology space
      Facebook – Social media
      Amazon – Retail (ecommerce) space

      What do they have in common, What is the pattern they are adapting, so that when we incorporate the common ideas/patterns, we could also engage in a successful knowledge business
      – When you get into the ecosystem, you get addicted to it. Changing to a new ecosystem, products, services might be difficult to people
      – An active member gets comfortable with the ecosystem
      – They have defined their marketplace with their microniche

      Internet lifestyle Hub – ILH – one of the largest communities for trainers, coaches, experts/masters within an ecosystem
      Apple
      ——–
      – Steve jobs (inspiration)
      – Build Quality Products – Best people on team, Best designers
      – Deliver delight at every stage of the customer journey (Apple store, Opening the Box, Smell of the box)
      – Even though expensive and most people can’t afford to buy Apple product, it creates a sense of aspiration among people to get an Apple product (aspirational brand)
      – Diamond membership in ILH is from this idea
      -Ecosystem of products that complement with each other (Phone, IPAD, Watch, MAC)
      – Freedom business model (silver)- niche clarity, curriculum design blueprint — that are part of the bundle; Golden membership – freedom setup challenge — Facebook Ad mastery, traffic generation blueprint — that are part of the Gold membership bundle
      – Keep innovating – pushing their boundaries (Not based on Market research — rather, DEFINE and DECIDE where the Market is going to GO) — numeric keypad TO touchscreen
      – ILH — always thinking about how to keep improving the digital knowledge business products
      – Simplicity (explained in 2 hrs vs. 20 mins) — pointshooter style
      – World-class design — look and feel of products
      – Look and feel of the digital courses message at the boxes — Star symbol in Silver membership; Fire symbol in the Golden membership; Diamond symbol in the Diamond level membership (consistency across each level of courses/products)

      Facebook
      ———–
      – Social media network
      – Help connect people together
      – Are market leaders right now — own multiple products — Facebook, Whatsapp. Instagram, Occulus and otehr platforms
      –(learning – ILH has own private network – Mighty networks app/platform – Groups (ask questions, discuss), Events – meetups, facilitators, etc.
      — Biggest idea — how to get members to get addicted to the platform in a positive way; sense of community

      Amazon
      ———
      – World’s major retailer
      – Mostly physical products, not digital products
      – ILH initially had only digital products
      – Now, ILH has physical product (branded) merchandise — to make people associate with the brand
      – Add more products to keep the excitement alive
      – Provide offers/giveaways to connect members with brand (members engagement is tracked and those maintaining good engagement level get goodies from the ILH branded merchandise or Sidz’ book)

      Google
      ——–
      – World’s no. 1 Search engine
      — Search a term across Youtube/podcasts in the ILH ecosystem
      — All the contents are indexed, so a search can provide the members with required list of search results
      — Paid members can search what they want from the ILH community to discover right contents from the platform and get their answers

      SUMMARY
      Google — Building Search Engine in idea
      Apple — Building Great (Quality) Products idea
      Facebook — Building own Private Network idea
      Amazon — Building own Branded Merchandise idea

      Build something that is sustainable, long-term and that can stand the test of time and dominate your microniche

    • Kesavan Hariharasubramanian

      Inspiration from APPLE:
      *Apple delivers delight at every step of the customer journey.
      *iPhone, iPad, iwatch, MAC – Apple provides products that complement each other.
      *Apple keeps innovating and they keep pushing the boundaries.
      *Apple is an epitome of simplicity as well as amazing product design.

      Inspiration from FACEBOOK:
      *Facebook events to provide opportunity for meetups
      *Create positive addiction and a sense of community with a provision for Groups

      Inspiration from AMAZON:
      *Associate more with brand using branding merchandise
      *Keep adding new products
      *Provide offers to connect with the brand

      Inspiration from GOOGLE:
      *Search Engine
      *Indexing all content

      #ILHDeepLearner

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