How to Become an Influencer in a Chosen Niche And Dominate The Market

Today, it’s all about influence. Your true value in the world is represented by how many people you can influence.

Why do we use the internet? To consumer information or entertain ourselves. Think about the last time you saw an IGTV video or searched a product review on Google. Why do we do that? Because we want to know more.

Content is everywhere, but some people produce high-quality content that separates them from the pack. They consume but also produce content which make them authority in their niche.

As they produce more and more content, they create influence. Their words, posts, and videos impact the decisions of the people. But why should one invest energy in producing high-quality content and grow influence out of it? Here is the answer.

Being an influencer can make you famous.

Online influencers have a consistent audience that follows them. They have at least thousands of followers who always stay updated on why what and how their influencers are doing in their routine. Peter McKinnon grew his YouTube followers to 1 million within one year.

It can give a lot of money.

Once you become an influencer, you can earn handsome amount without even putting a lot of effort. Surely, you will have to work hardest to become an influencer, and also maintain the quality of your posts to grab more profits, but once you achieve a certain level of recognition, it can generate recurring income source for you.

A social media influencer with 100,000 followers can charge up to £2,000, reports Financial Times.

You can build a community.

Not every time you can post an attractive picture of yourself in Instagram and generate sales through your post. As an influencer, you develop a renowned voice of yourself that impacts people’s lives.

You can help the people in need by encouraging your audience for help or also become a mentor for a few people to help them improve their lives.

Here is a step by step guide on how to become an influencer.

1. Find Your Niche

You need to find your niche for which you can share your thoughts and experience through social media posts, blog, emails, etc.

Pick something you love. It could be baking cookies, reading romantic novels, biking, watching horror movies — anything that you know a little bit more compared to most of the people can be your niche to become an influencer.

If you know a couple of things and confused among them, you can also make your final decision based on the most profitable choice.

Yes, you can be passionate about more than two things, but there are few niches which are already crowded with the influencers who are publishing excellent content online.

If you still wish to go for that niche, you may have to put a lot of effort and wait for months or years to gain the recognition. Instead, if you have a couple of things to choose from, decide which niche has fewer influencers or can give you immediate attention or more returns in the near future.

Once you have achieved your goals in one niche, you can always expand your work by including other niches in the side hustle. But choosing a primary niche is crucial to become an influencer and then dominate the market.

2. Pick Relevant Social Media Channels

After picking your niche, you get to decide the channels where you can showcase your expertise to the world. You need to tell people that you are good at certain things and you know your stuff better than most of the people.

Thanks to the evolution of the internet and digital landscape, there are established social media channels for different purposes.

Among the pack, you need to choose which channel would be most suitable for your business purpose because every channel has a unique purpose. So, promoting your work on irrelevant channels might not give you positive results in the end.

For example, you are great at stand-up comedy and can leave people in splits if you get a mic and a stage. Now, for such a niche, best platform for you to be on is YouTube because it is the number one video streaming platform where you can share your videos and show your talent.

You can also try Instagram and Facebook for your niche. Now, you cannot upload funny videos on LinkedIn because it is not a relevant platform. LinkedIn has a different user base altogether which is interested in different stuff compared to what you are offering.

Below is the list of major social media channels you can choose for your niche.

There are different forms of content you can publish and build an audience for yourself. You can post blogs, pictures, videos, webinars, tutorials, extensive course and what not.

You need to decide what resources you have at your place that you can use to create content for yourself. Say, you know writing but don’t have a good camera or editing skills, then you can write copies and captions for your post or develop a blog in your niche.

But for editing the social media posts, you will have to learn editing or shooting otherwise you could also outsource it too.

3. Choose the Right Topics

Create a content framework on which you can sustain, plan and create topics that would give you desired consumer engagement. Align your topics and content ideas according to the ideas which are already trending in your niche.

To find what is working online, you can use Google Trends and BuzzSumo where to search by keywords. BuzzSumo will give you a list of articles that have generated the highest number of social media shares and are viral on the internet.

You can also skim the list and check out the titles of the posts to get the idea of what people are sharing.

If you wish, you can also read the posts to find out more about it. Google Trends can also help you see the average search that happens from a particular geographical location. You can check out viral videos on YouTube and repurpose a similar topic and content on your channels.

If you wish, you can also read the posts to find out more about it. Google Trends can also help you see the average search that happens from a particular geographical location. You can check out viral videos on YouTube and repurpose a similar topic and content on your channels.

4. Make a Plan

After deciding the content that you are going to publish on the channels, plan the execution of the content.

Like when would you publish your content, what would be the creative copy and how the caption would go; everything should be written appropriately and executed meticulously from your end so that the posts can go viral as soon as possible and people find it useful for their needs.

You can also create a content calendar to decide on which day you are going to publish which post and so on.

Social media tools like Instagram, Twitter, Twitter and LinkedIn can give you insights about when most of the people from your audience are online and suggest the relevant hashtags you can use to get a maximum impression for your social media posts.

5. Maintain Consistency

Consistency will separate you from your competitors. You need to provide relevant content consistently to your audience to maintain your position as an influencer.

With every post, every caption, every story, and collaboration, you need to prove that you know your stuff better than most of the others and you are a trustworthy source for everything related to a particular niche.

After creating plans, you can use automation tools that can schedule and automatically publish your post at the time of your choice. Hootsuite and Agora Pulse are such tools which can help you automate your posting, so you never miss the ideal time for sharing your posts.

If someone comments a question or sends a direct message to you with a question or compliment, be there to respond to their questions and messages. This way, people will feel attended and heard by you.

In your spare time, keep points ready to research and create more posts out of it. Once you have scheduled and plan your posts for a few weeks, reverse engineer your entire campaign to generate more profound analysis and to get more engagement on your platform.

If you find a great content idea from a 3rd party resource, bookmark those links in your web browser or maintain email thread to yourself where you can save links for future reference.

Ask questions, create polls and always seek what your audience wants from you and how you can help them through your knowledge and your content.

6. Connect with Other Brands and Influencers

As an influencer, brands and other influencers of your niche must know that you are a leading authority of a niche and have an engaged audience on your platform. To make your presence felt, you can connect with brands and influencers through emails, phone calls, or local visits.

You can comment and like their posts or promote influencer’s work on your channels. It is a great way to begin a relationship with others. Research about the people and their online profiles through which they are already publishing excellent content.

For brands, you can give them a plan that they can execute to bring more sales for their business. You can also propose a collaboration where you can host a giveaway or running an online contest with the brand.

7. Develop Your Audience

Always be genuine and authentic when targeting the mass, especially through social media. Building up an audience for yourself can give excellent returns in the future.

Have a contributor’s mindset and always seek an opportunity to improve people’s lives through your work. If you are just chasing a number of followers, you won’t be able to sustain long.

If you are sharing any reviews and addressing any problem that most of the people have, give accurate and authentic solutions to build trust among your followers.

8. Educate Others

Always contribute to your community through educating and informing them about the latest news, trends, and techniques related to your niche. If they find relevant and informative content all the time, they won’t miss any single future update from you.

You can plan of running a series of tutorials or publishing educational videos of your industry to teach beginners of your niche. This way, you will get a new audience who will have someone to look up to while working in the industry. You can host webinars or live sessions on your social media channels to educate your followers.

Through webinars, you can interact with the people directly through comments or polls. They can post their questions on comments, and you can attend their issues during the live video. Such interaction with the people will bring genuine followership for your personal brand, and people would value your time and energy in educating them.

9. Promote Yourself

Ensure that people across the web come across your personal brand when they are looking for an authority in your niche. The ideal way is to educate, as already discussed. You can contribute blog posts on highly active, and traffic is generating blogs and websites. Guest posting can help you become an influencer and dominate the market.

When you guest post, you will get the byline where there will be author bio of yourself that people would read and know about you.

They can also visit your social media profile or website. By promoting yourself, don’t boast about your personal achievement in the guest blog. Educate the readers about your niche by sharing your experience and expertise through the blog.

If you can invest in paid social media ads, you can showcase your work and bring more followers and audience instantly. Another way to promote your brand is through search engine marketing. You can maintain a website and write articles regularly and perform SEO for the same, or you can also run PPC ads and showcase what you are best at.

Conclusion – How soon one can become an Influencer?

The accurate answer to that question – it depends on your niche, quality of the content and how creatively approach things.

Click here to register for my upcoming webinar, to learn how to become an INFLUENCER.

Do let me know in the comments on how you are planning to start your journey to become an authority in your desired niche.