Learn more about how the Indian Coaching Industry is going through a major reset and 7 factors to get on the winning side.
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I’m Sidz – a college drop-out, musician turned digital geek, and founder of the Internet Lifestyle Hub. Since 2018, I’ve helped over 30,000 coaches, teachers, and experts digitize their knowledge and build vibrant learning communities. As the author of You Can Coach, my mission is to help 1,000,000 people break free from outdated systems and live a life of freedom, purpose, and impact. Ready to create your own thriving community? Let’s make it happen! 
110 replies to "The Indian Coaching Industry Is Going Through A Reset Phase"
Great Insights SIDZ and welcome back.
Hey Sidz, these factors are helpful for us to save our coaching business, even though technology is changing day by day and algorithms are sinking.
The coaches who want to help students succeed are getting a low closing ratio, while gimmicks and get-rich-quick programs are thriving. Every aspiring student needs to change their buying attitude.
Community based journey and peer-to-peer learning in an entertaining way to achieve the goals is the future. I believe that’s what many ILH students are making…
Hope we all can impact our students, and money will follow us when we do our best in serving others.
Thanks You Master Sidz.
Awesome Sitz
The Coaching Industry has matured and going through tough situation , like sailing analogy now only skillful & active saliing will thrive , even though wind is slow or opposite direction.
Key Strategy to be in the Coaching Game to avoid the Blood Bath.
1. Product innovation
2. Branding
3. Trust
4. Students Results
5 Innovation
Excellent Insights Sidz. Below are my learnings.
The “gold rush” phase is over. Audiences are more discerning and expect real transformation, not just information. Need to focus on delivering deep, mindset-shifting results rather than surface-level motivation.
I need to share my personal journey, vulnerabilities, and real client stories. Build trust through transparency.
Create a safe, engaging space where your clients can grow together, support each other, and stay accountable.
I will use AI to streamline backend tasks so I can focus more on human connection and transformation.
Conduct surveys to find their pain areas and launch programs which will help them overcome their pain areas.
INR 400 Cr – top 30 coaches | INR 1000+ Cr coaching industry
5 Factors to make coaching business sustainable:
1) Product – continuous improvement
2) Brand – documented success stories, book, events
3) Trust – of the students
4) Results – of the students
5) Innovation – at all levels – product/journey/process
Action – Start building a community in the real way. Put your heart, mission, code of honor, rituals, dialect, connection | Book | Podcast | Content | Live Events | Embrancing AI | Expanding in New Market | Focus should be sell the game/not your knowledge.
Amazing Podcast Sidz, truly mind blowing, here are my top learnings:
1) Sailing Principle – When the wind is slow, the great sailors emerge
2) The market has evolved & changed in last 2-3 years & we are going thru a reset phase
3) True business are built when things are going slow & that’s when re-engineering need to be done, renovation has to be done
4) There are 5 Factors which will make the coaching Biz sustainable
a) Product – You need to continuously do the innovation on your product
b) Brand – Document the success stories, conduct offline events
c) Trust – You can buy attention in the market but not trust & to build the trust you need to focus on students results
d) Results – Document all small & big wins (Trustpilot)
e) Innovation – At all levels – Product, Sell, Journey of Students, Ads
This will help Coaches to come out of Blood Bath Zone to High Zone
5) ROAS – Return on Ads Spent is important, this will come if you nurture your students, do good marketing, have community model
Focus Points:
1) Build a Community with Heart, Mission, Values & Connection
2) Innovate your product – Based on problems students face
3) Connect with them Live – in Weekly circles, challenges
4) Organic Growth – Podcast/Book Launch/Content on Social Media/Live Events
5) Using AI – Make AI as Copilot
6) Expand in new market – Untapped people
7) Focus should be to sell the game not the knowledge where learning becomes the outcome
My learnings:
1) 2018 -nobody knew about coaching industry
2020 – everybody started. Made money
2023 – many coaches grew
2025 – start of the blood bath
What will help coaches sustain?
What kind of models sustainable in future?
Analogy – powerful principle- sailing concept – when wind blows beautifully then all sailors can sail speedily
When wind slows then true sailor emerges
Coaches are going down, they have no evolved themselves over a period of time. We r going through reset time.
True business are build when things are going slow.
ILH – never slowed down at any time.
5 Factors – that will make coaching business sustainable
1) Product – continously improving your product eg Google, apple
2) Brand – following 100percent the system sidz shown. Replicated ILH system.
3) Trust : Trust has to be earned. By delivering value. Stopped focusing on giving results to students, those coaches don’t get success. Don’t neglect students results.
4) Results – Documenting students results – small , big all types of results needs to be documented. Gathering the results on Trust pilot and other platforms.
5) Innovation- At all levels – product, sales, at the product level, at the journey of your student
All this help in coming out of blood bath.
Rising customer acquisition cost – problem in India
Those who are able to nurture their communities well, organic marketing well are able to keep acquisition cost is low.
Problem with most of the coaches is they are only interested in selling coaches. Not in nurturing . This requires complete different mindset.
Most of the coaches who are not from ILH , they are selling course in the form of the commodity.
What you need to do if I have to be at fast track and cut through the noise ?
1) start building the community – mission, heart, COH , vocabulary, ability to connect with Every person. Requires totally different thought process.
2) relentlessly improving your products the hard way – taking survey , simplifying thr journey, faster for them
3) Serve your tribe with heart – r u really expressing ur intent , vulnerable
4) Are you going your brand organically?
5) Are you embracing AI at all levels
6) Are you expanding into new markets?
7) what is your focus?
Those coaches who follow this are the ones who will be the at the top of the pyramid.
Concept of Selling
Winds get good all able to Sale.
But When Winds (Air) slow than Your True Skill is Show.
When Things Go Slow.
Upgrade the System
5 -Factor
1. Product – Improve the Product.
2. Brand – Build Brand and Record Student Story, Write Books.
3. Trust – Focus on Student Result
4. Student’s Win
5. Innovation – Product – Sales – Customer Accusation – List Nurture.
What To DO?
– Build Community
– Improve System ( Collect Question )
– Serve Your Tribe With Your Heart
– Growing Organic Brand – YT – Book – Live Events –
– Use AI on FULL Mode ( make co-pilot)
– Core Market
– Focus – Sale The Game (Not Knowledge) Learning is by Product.
Awesome path and great factors
completely clear on which areas we need to focus for getting the results
Your brand or your message to market will cut the clutter. So if you want to be top 5% you need to stand out
Below items to focus
1. Product and keep on upgrading it
2. Community with strong value system
3. Trust – Serve them with love
4. Results of your students
5. Innovation – Embracing AI at all level
Other points to focus –
Grow your brand organically – Book writing, Live events, Podcasts
Try to expand your market do research.
Make AI as Co-pilot of your business
Loved listening to the podcast, Shifu! Here’s a summary of what I got.
Concept of Sailing
******************
– When winds are favourable, all sailors sail uniformly
– When they are not or slow, that is when the real sailors emerge
How to move from Red Ocean to Blue Ocean in Coaching
========================================
1. CONSISTENTLY INNOVATE
2. BRANDING
3. BUILD TRUST (CAN’T BUY IT!)
4. STUDENT RESULTS – Documents the big and small wins
5. INNOVATION AT ALL LEVEL – Product, Sales, Customer Acquisition, Gamification, Community Nurture
Current Challenge for the coaching industry – It’s in Rising Ad costs right now.
Cost per Acquisition and ROAS (Return on Ad Spent) is really the two important metrics to focus on
Here is where your coaching makes a difference!
– Start building a community for its real sake! Don’t
– Relentlessly improve your products the HARD WAY (Check with your customers periodically, identify why students are not getting results)
– Show up consistently for your tribe
– Are you embracing AI at all levels as your co-pilot (Customer support, Course content etc)
My Top Learnings from this Mind-blowing Podcast:
1 Best Sailors are born when the wind is slow. The same is true in the case of the coaching industry which is going through transformation.
2 Product: Keep improving Your Product.
3. Brand: Build a unique brand to create a unique positioning.
4. Trust: Keep delivering Value and help your students achieve results.
5. Student Results: Your success will be defined by your students results, not yours.
6. Innovation: Keep innovating your products, sales, ads, lead generation, and customer acquisition.
7. Build the community in a real way just like ILH
8. Serve your tribe with all your Heart with true intention being transparent.
9. Grow your organically through Books, events, and content on SM platforms and YouTube.
10. Embracing AI at all levels making it your Copilot
11. Expanding to new markets with messages and Hooks that can connect emotionally
12. Sell your Game, not your Knowledge which can help your student achieve results by taking massive action.
1. Build a community
2. Innovate your Product
3. Serve your tribe
4. Build your Brand
5. Expand your market
6. Sell the game
Digital Coaching is no more about knowledge, it is about promoting the journey. A journey worth travelling. Tks for sharing Sidz.
It was very good podcast on current scenario of training and coaching industry.
Path to Becoming a Top 5% Coaching Business
Serve your tribe with genuine care and continuous value.
Build organic and strategic brand awareness.
Master audience engagement with cutting-edge techniques.
Scale your business through community-driven success.
Leverage AI, innovation, and data-driven decision-making.
When it start your podcast its disturbing and create fear after your solution of this we pump up … you are great magician
Build Brand
Follow system to the T
msg with clarity
build comunity
serve with heart
Being Innovative in each and every area of my business is a new learning for me. Thank you Sidz
True businesses are built when things are going slow. Build systems in slow months.
1. Your product – improve it consistently. 2. Brand – Build. Success Stories. Conduct events. Reduce customer acquisition cost. 3. Trust – Earn trust. deliver value. Make students win. 4. Results – document student results. Gather feedback of students through Trustpilot, etc. 5. Innovation – At all levels, sales, product, leader generation, journey, etc. Return on ad spend is important. Those who nurture students well succeed in this aaspct. Focus on student outcomes. Don’t sell knowledge as a commodity. Dont “sell more, convert more.” Cut through the noise.
1. Start build community real way. Follow the system to the tee. 2. Relentlessly improve the product. Conduct survey. Reinvent courses. Identify student results. 3. Serve your tribe with heart. Express your intention to your students. 4. Grow your brand organically, through live events, and write books. 5. Embrace AI at all levels. 6. Expand into new markets. Connect emotionally. 7. Focus – sell the game, not knowledge. Students want to be part of something big. Coaches should follow this.
Highly inspiring podcast with powerful insights and nuggets.
1.Product-update the product like Apple
2.Brand–book, mega events,
3.Trust-getting results for their students.
4.Results: documented Students results (trust pilots)
5.Innvoation -At all levels
Focus on cost per acqusion and ads n get back
1.Build community in a real way.
*vocubalary, heart level connection, on boarding,selling journey.
2. buid the product-innvotating
3.Are you showing up for them
4.Are you growing the brand
5.Embressing Ai in all level-like co pilots
6.hooks and mid segment -80% dogital market
7.sale the game-learning become the outcome.
5 FACTORS
Product
Brand
Trust
Students win
Students Result
Inovation in all levels
1. Product
2. Branding
3. Trust
4. Students Results
5 Innovation
5 Factors to a coaching business’s sustainability
1. Your Product
2. Brand building
3. Trust – Has to be Earned
4. Documenting Student Results –> Trustpilot and Stories
5. Innovations — Product, sales, ads, Journey, and all levels.
The cost per acquisition is low due to the building of their brand.
What must I do to beat the rising acquisition cost and build the brand?
1. Start Building Community
2. Improve your products —> Surveys, recreating the course, identifying why they are not getting results.
3. Serve your tribe with heart.
4. Organic brand building
5. Embracing AI at all levels
6. Expanding into a new market.
7. The focus is to sell the Game.
I finally understood what real sustainability means in a coaching business. It’s not just about selling — it’s about showing up with heart, building trust, and innovating at every level.
The part that hit me hardest? “Trust has to be earned.” That’s why documenting student results and serving our tribe with genuine care is non-negotiable.
Also loved the reminder to embrace AI, build communities, and constantly improve the product, because that’s what will beat the rising ad costs and make a brand last.
Thank you for sharing such deep value. I’m fired up to sell the game, play full out, and build something meaningful.
Agree more with you.
You have summurized it so beautifully. thank u
I havent spent a single minute in your course without taking back invaluable info.. thanks for this Sidz such an honor… as they say when the student is ready the teacher shows up.. well thanks for showing up.. much respect
Got great insights. Thank u sidz. I understood that creating personal brand, focusing on organic content, Innovation at every step is the key. Also, earning the trust by giving your customer results is important and also document each students results is very crucial.
Amazing podcast… lot of take ways
1. Innovate your product, sales, advs, lead generation, jounrey of students regularly
2. follow system 100%
3. Trust – Trust can be earned only when i will show up regularly to my tribe
4. Collect reviews, do survery and understand what tribe is looking
5. Embrace the AI system
6. And last, sell the game, not knowledge
I love this podcast.
1. Creating a community is essential now.
2. We are in a reset phase. The market has matured
3. Customers have plenty of choices.
4. They know exactly what they want.
5. The coaching industry has grown, but the business wind is low.
6 There is a Blood bath- The Red Ocean- tough competitions
7. To win in this Red Ocean, where there is tough competition and weak business wind, one has to focus on 5 factors and create a vibrant Community. These 5 factors are:
A. Product Quality
B. Vibrant brand
C. Building High Trust
D. Getting Results for Students based on Reviews, Feedback, Surveys.
E. Continuously improving, innovating Products, Sales, Advertisement, Adding value in contents, encompassing Technology like AI,
This would happen in developing the Code of Honour, creating Rituals, simplifying the process, and gamifying the learning process and making the whole thing a fun way to evolve students to be the best versions of themselves.
Sell a big Vision, the great journey and make the process simple and fun to learn.
Amazing insights – Its all about focusing on the customers through community
1. 5 factors to be on the winning side
a) Product, b) Brand, c) Trust, d) Results and e) Innovation
Major challenge are a) customer acquisition cost, b)
The seven elements to sail through the current coaching industry
a) Community Focus – build your community, heart, mission, code of honour, vocabulary, values
b) Improving Products continously
c) Serving the community mindset
d) Growing the brand organically and strategically (writing books, events, podcasts)
e) Embracing AI in each part of the process
f) Expanding to new market and segments
g) Focus – knowledge is everywhere, but how we make learning an experience with action
Thanks so much for these insights
Focus:
Build Community with a mission, purpose and connect
Simplify the journey for students to get results in simple and faster way
Serve the students to move forward
Growing branding organically and strategically – book, podcast, live events
Embracing AI as copilot to enhance the effectiveness
Expanding to the new markets by hooks
Are you selling the game where learning the outcome with growth
We follow the similar model at – The Intelligent Investors Hub community to build enduring wealth for you and your family.
Great Insights Sidz – Thanks
how to get ahead to winning side ?
5 factors to improve
1. Product
2. Brand -success stories, events to builld brands,
3. Trust – you can buy attention, but not trust on this market place
4. documentation of student results
5. innovation- at all levels-product, journey, ads , customer experience, results, cost per acquisition,
what to do noise to cut through the noise ?
focus point
1 start create community in real way
value system, vocab., rituals, coh,
2 relentlessly improve product through survey and simplification , identification of problem and results
3 surve your tribe with hearts
4 are you growing your brand organically, strategically , writing book
5 infusing AI
6 Are you innovating for new markets, with emotion and purpose to fulllfill the purpose vision sell the game where learning becomes an outcome
Knowledge they can get from anywhere, ensure learning becomes a part of the game!
Building strong foundation into the communities.
Nurturing the leads
Results of the students
Capturing the Feedback into Trustpilot
Getting testimonials
Getting them to join the webinar with the right strategic messaging.
Selling the game/challenge instead of just courses.
Keep continuously learning innovating and completely follow Sidz model to build and nurture communities and build supportive ecosystems.
Key takeaways –
1. Continuously improve your products
2. Build Trust by overdeliver value & give results vreate breakthrough
3. Contunous innovation
Surveys
Solving Real problems
Fast and simple
4. Building communities
Heart to heart connect (Soul level)
Mission Focused
Common Vision
Values
Rituals
Vocab
Culture
Great learning and insights…
– Am I catering to my community needs
– Am I making sure that my courses and technology are upgraded and leveraging AI
– Am I building the core community values correctly.
– Now that the industry is booming , am I really a differentiator than the market
The knowledge shred in this podcase is very useful and thanks for the same
Wonderful episode Sidz. I like the way you explain about 5 factors for coaching. 1. Product, 2. Brand, 3. Trust, 4. Results, and 5. Innovation.
I need to do now –
1. Start building a Community – Your Hearts, Code of honour, Values, Missions, Vocabulary – Do not sell the Knowledge – sell the Journey
2. Innovation – Simplification, Identify the student’s problems
3. Serve the tribe with heart – Show up, challenge them to push their comfort zone.
4. Growing Brand Organically – Book Launch, Podcast, Live Events,
5. Embracing AI in all systems – as a Copilot
6. Expanding it for all markets – 80% of Customers are not willing to become a Coach – With Hooks in an Emotional Way
7. Focus – It’s not about Knowledge, people don’t need knowledge, they need something bigger – Connection!
People don’t want knowledge. People want to be a part of the game, a journey. It’s a great opportunity for someone to learn the easier way from the ones who have walked the path before you.
Absolutely on point, Sidz. Ultimately what matters is how we serve our customers, share our journeys honestly which helps in building trust, along with building our brand. I am committed to serving my community and helping parents raise independent, emotionally resilient children. Thank you for your guidance, Sidz.
5 Foundations of Sustainable Coaching
Product – Keep evolving. Make it simpler, faster, deeper.
Brand – Stay consistent. Follow a proven system with soul.
Trust – Earn it through outcomes, not promises.
Results – Document every win. Let stories speak.
Innovation – At every level. Keep listening, keep changing.
To Rise Above the Noise
Build a real community
Improve your product relentlessly
Serve with heart, not ego
Grow organically
Embrace AI wisely
Explore new markets
Stay laser-focused
Amazing Podcast Sidz, truly mind blowing, here are my top learnings:
1) Sailing Principle – When the wind is slow, the great sailors emerge
2) The market has evolved & changed in last 2-3 years & we are going thru a reset phase
3) True business are built when things are going slow & that’s when re-engineering need to be done, renovation has to be done
4) There are 5 Factors which will make the coaching Biz sustainable
a) Product – You need to continuously do the innovation on your product
b) Brand – Document the success stories, conduct offline events
c) Trust – You can buy attention in the market but not trust & to build the trust you need to focus on students results
d) Results – Document all small & big wins (Trustpilot)
e) Innovation – At all levels – Product, Sell, Journey of Students, Ads
This will help Coaches to come out of Blood Bath Zone to High Zone
5) ROAS – Return on Ads Spent is important, this will come if you nurture your students, do good marketing, have community model
Key Learnings:
1) Build a Community with Heart, Mission, Values & Connection
2) Innovate yourself and reinvent time to time, keep yourself ahead of market
3) Live events, brand building
4) Personal branding – Books, PR, Events etc
5) Leveraging AI
6) Expand in new market with relevant hooks and demands/research
7)Sell the journey not courses/products, people buy next version of themselves which v need to make them visualize
The reset is a call for all coaches to revamp their courses and strategies to fit into the changing market scenario. Building trust,being authentic ang giving pure value is the path towards survival and driving of supercoaches.The genuine connect and the intent to achieve outcomes for pur students will keep above the swirling waters of the coaching industry. Thank you for sharing. MPTY
Reset Phases of Indian Coaching Industry:
• 2025 – the start of blood bath in coaching Industry meaning a reset phase
• When Wind is going great sales grows but when wind is slow the real sales happen.
• True businesses are built when things go slow.
• In slow months the re-built the entire systems
5 factors:
1. Products – Examples: Apple, Google AI
2. Brands – No books written, no mega events
3. Trust – You can buy attention in the market but you can’t trust – it needs to be earned. Need to think on students results
4. Students Results – Documenting Students’ result – big or small. Example: Trustpilot Reviews
5. Innovation – Innovation at all levels, product, ads, student’s experience and so on .
* Challenge is: Rising cost of Customer Acquisition
What needs to be done:
Focus 1. Start Building the community the real way. Community has a lot to do with hearts, mission, value systems, code of honour.
Focus 2: Relentlessly improve the product hard way – Doing survey to improve products, journey simplification.
Focus 3: Serve your tribe with heart. Meeting weekly, conducting challenges, expressing intents with community.
Focus 4: Growing Brand Organically like writing books, podcast, live events
Focus 5: Embracing AI at all levels 0 Are you making AI is co-pilot
Focus 6: New market expansion – Expanding to new markets through nurturing
Focus 7: Selling the Game & not the Knowledge. Learning becomes the game,
Awesome Sidz… Key Learnings… to cut through the Noise… Serve Community with Heart… Innovations… Organic Growth ,.,, Relentless work on Improving Products
Just got profound insights about coaching industries and how can we approach our brand through building community, adding values, creating transformation, doing Podcast and live events and become a being coach not just giving knowledge thank you so much Sidz for this Podcast for so many coaches who are just startedI gained valuable insights about the coaching industry and how we can approach our brand by building a community, adding value, creating transformation, and engaging in podcasts and live events. Becoming an actual coach, not just someone who shares knowledge, is essential. Thank you so much, Sidz, for this Podcast; it’s an excellent resource for many coaches just starting!
5 Factors that make business sustainable:
1. Product- continuous improvement
2. Brand- Build, document student’s results
3. earn Trust by delivering value & getting results for students.
4. Results for your students
5. Innovation at all levels
How to withstand all challenges:
1. Start building the community in a real way.
2. Relentlessly work to improve your courses, systems & community.
3. Serve your tribe with heart.
4. Growing brand organically
5. Embrace technology (AI) in all aspects.
6. Expand your your mid-market.
Mind blown…!
Thak you so much Sidz.
Top Learnings:
1. Lead with a Mission, Not Just Information
Focus on selling the transformation, the mission, and the community journey — not just the content or knowledge. People are drawn to a purpose they can belong to.
2. Build Deep Trust with Your Students
Consistently show up with authenticity and results. Trust is the new currency — it fuels retention, referrals, and real impact.
3. Stick to the System – BIFA Works
Success comes from mastering the fundamentals, not jumping trends.
4. Showcase Student Success Stories
Real stories build credibility. Document and share your students’ breakthroughs — they’re your most powerful testimonials.
5. Innovate Relentlessly
Keep evolving your offerings — from your curriculum and delivery methods to your ads and community experience.
6. Integrate AI Across the Board
Embrace AI tools to enhance productivity, personalize learning, and scale efficiently — whether in marketing, course creation, or student support.
thanks for the insight !!!
1. Product – continuously upgrading & servicing the customer
2. Brand – build brand, document success stories, write a book, add success stories in book
3. Trust – how? Deliver value & get results for your students
4. Results – are you documenting results, small ones & big results
5. Innovation at all levels – in product, journey of student, inovv in sales.
So what do I need to do? To cut through the NOISE & become a brand
1. COMMUNITY – it has to do with heart, mission, code of honour , your speech, the real way.
2. IMPROVE PRODUCTS- keep reinventing courses, simplifying it for them
3. SERVE YOUR TRIBE WOTH HEART- are you there for them every week, being transparent,
4. GROWING ORGANICALLY- building your brand through book, social media
5. EMBRACING Ai – are you making it as your core pilot
6. EXPANDING INTO THE MARKET – what are you doing to suck customers into your votex expanding to new markets?
7. FOCUS – your focus should be to sell the game not your knowledge
My learning –
In 2018 – no body knew about it online Coaching
2020 – everybody join this business – covid era
2025 – blood bath
Small category of coaches making very well
Concept of selling – winds get blow that time true scale is going through
True business are build when things r going slow
5 factors
1.your products – continuously improving your product
2. brand – 100% followed the system
3. Trust – trust has to be earn. Delivering values and getting the result
4. students results – document every results – small or big documents every results
5. Innovation – product, sell, lead generation, journey of the student – innovation in every thing
6. Cost of acquisition – nature of the community well, organic building brand.
Focus –
1. Start building community in real way
2. Relentlessly working on ur journey
3. Serve with very hard – to making your community move forward
4. Growing your tribe organically
5. Embracing AI in all levels
6. Expanding in new market
7. What should be your focus. R u selling the game?
5 factors to sustain in the coaching industry
a) Your product
b) Improve your brand
c) trust
d) results for students
e) Innovation at all levels
Very good points shared to become successful coach in today’s competitive market. The one who’s got talents, knows how to build community, is able to sale journey not the product and gets customer results can really sustain inthis world otherwise it’s time when filtering process have taken over n only good coaches will survive n do very good in future.
Great insights by the podcast (FBP). Learnt the 5 factors needed to built the business: 1. Product, 2. Brand, 3. Trust 4 Student results 5. Innovation at every level. As there is the shift occuring in coaching industry focus needed on 7 points: 1. Build community in real way 2. Improve products relentlessly 3. Serve tribe with your heart 4. Grow brand with books, podcast etc 5. Use AI as Copilot 6. Expand your market 7. focus . Thank you Sidz
How to get out of Blood Bath in coaching Industry
2020 Every one join
2025 Industry Reset
How to be in top 4%
– Up Skill
– Reinvent your self against challenges
– When things are slow -Build
– Re engineer Marketing
Five Factors that makes your coaching business sustainable.
1. Strong Product and fast innovation
2. Brand
3. Trust – How the Student Get Result
4. Student Result.
5. Innovation at all levels
Rising ROAS
No Community Mind-Set
How should I beat this slowdown and be at a fast pace?
1. Start building a community
2. Relentlessly change courses
3. Serve your tribe with heart
4. Growing a brand organically
5. Infusing AI in all systems
6. Expanding into another market.
7. Focus – Sell your game not knowledge
Game On
Key learning
1. Sell Journey and Results , not just the knowledge
2. Build Communities with heart and Soul
3. Expand your reach and market with various Hooks , and Ideas
4.Innvate at all level
5 Make the AI at part of Business Ecosystem
We need a good product , have to build a brand , gaining trust , getting students results , innovation at all levels , these things make us steady in market .
1. These are the times of slow down and filtering process
2. It’s the time to audit and come up stronger
3. Activities to do creating events, writing books, gamification, documentation of students results, business growth documentation, earn trust by getting results for the students, innovation at all levels,
4. Build community the real way it includes code of honor, vocabulary and many more aspects
5. Relentlessly improve your products
6. Serve your tribe with full heart, be vulnerable, express your love, build your community organically,
7. Infuse AI at all levels, make AI your co-pilot
8. Nurturing your community
9. Warming up prospective clients and expanding on new markets
10. Focus should be to sell your game
wow! GAME on! moment for all os us.
G – Grow a community with heart.
A – AI to accelerate, expand, innovate at all levels and provide a great experience to the members.
M – Move, Measure, Movement – part of something bigger than ourselves, continuously improving the product, conducting surveys and reaching to wider audience with emotions and strategy.
E – Expand with intention, focus, writing books, podcasts and smile together.
Thank you Sidz. Loved it.
My biggest take aways!!
– Focus on building vibrant learning communities instead of just selling courses as commodities.
– Sell Journey of student (Results) rather than product and gamify the journey where learning becomes by product.
– Focus on student results rather than just focusing on income numbers.
– Document every single win and result of student to build brand.
– Focus on building brand at all levels
– Focus on innovating products, journey, courses, marketing and every thing else.
– Focus on using AI in the process to innovate all processes.
Great knowledgeable podcast focusing on sales five factors with product, Brand, Community Trust, Result and Innovation periodically. Due to high competition, the CPA has increased drastically to control with various factors which we discussed in this podcast.
It is not the knowledge you are selling, it is the OUTCOME you are delivering makes the REAL difference in the coaching industry.
Be authentic build real communities and don’t just sell courses give real solution with simple way. Don’t overcrowd the videos. It should be really helpful to the communities and show up in your calls
FOCUS on Building a safe space for your community for something bigger by building trust and connection.
Follow the system to the T to be able to be sustainable.
Top 5 Things to keep in mind to sustain during this bloodbath
1.PRODUCT…keep innovating
2.BRAND Building
3.TRUST
4.RESULTS IN COMMUNITY
5.INNOVATION at all levels.
Top 5 golden nuggets
1] Build world-class products
2] Branding
3]Trust building
4] Focus on student results
5] Innovation in product, sales, ad generation’ etc
Amazing Insights. Product, Brand, Trust, Student Results, Innovation at all levels – important factors for success.
Work on these for success:
– Build Community,
– Improve Product,
– Serve the tribe with Heart,
– Embrace AI- make it your collaborator,
– Expand into New Markets,
– Sell the Game, the journey, not knowledge.
Theme: The Coaching Industry Reset (2025 and Beyond)
The Timeline So Far
2018: Barely anyone knew about the coaching model online.
2020 (COVID era): Surge in digital coaching—everyone jumped in.
2023: Many coaches hit massive milestones (10 Cr+).
2025: A bloodbath/reset phase begins—massive dropouts, only 4-5% will sustain.
Why This Reset is Happening
Market Maturity: Students today are smarter, and the market is saturated with low-value, repetitive offers.
Innovation Gap: Most coaches haven’t reinvented their delivery, funnels, or offers.
Rising Ad Costs: CAC (Customer Acquisition Cost) has skyrocketed due to platform saturation.
No Focus on Student Results: Coaches focused on selling but ignored student transformation.
No Brand Building: Many failed to document their student stories, write books, or build ecosystems.
The Sailing Analogy
“All boats sail fast when the wind is high. But in still winds, only skilled sailors move forward.”
Coaches thriving in 2025 are those mastering skills, systems, and student-centric innovation—not just hype and charisma.
5 Pillars of a Sustainable Coaching Business
Product:
Continuously evolve based on student feedback.
Add depth, gamification, and deliver real transformation.
Brand:
Build trust through authority. Write books, host live events, showcase case studies.
Trust:
Earn it by delivering what was promised and documenting it.
Student Results:
Highlight and celebrate small and big wins.
Build a community of testimonials.
Innovation:
At every level—funnels, delivery, lead gen, upsells, backend, community, etc.
What Failing Coaches Are Doing Wrong
Relying only on ads without nurturing relationships.
Copying models without inner alignment or innovation.
Creating information products, not transformation journeys.
Focusing only on vanity metrics, not student success.
What Winning Coaches Are Doing
Gamifying student experience.
Investing in community and long-term trust.
Operating with ethical urgency and integrity.
Building brand ecosystems (podcasts, books, live events).
Focusing on high ticket + high value + recurring revenue.
Gurdeep, Your Takeaway Steps
Refine Your Product: Make your Silver, Gold, Diamond courses more outcome-driven, not info-heavy.
Double Down on Brand: Publish a book with your case studies. Start a podcast. Host micro-retreats.
Track & Celebrate Student Results: Use testimonials, even small wins. Include these in ads.
Innovate Monthly: Test one new tool or funnel tweak per month—ads, lead magnets, gamified learning.
Optimize CAC: Focus more on organic + referral ecosystems. Maybe revive your affiliate model with rewards.
The learnings I got – When the winds go slow, that is when the true sailors emerge. The true skills come in.
– Need to Re-invent over time
– 2-3 months in advance -rebuild- re-engineer the system
– 5 factors that makes coaching sustainable
1. Products – Continuous innovation like Apple & Google
2. Brand – Build systems, document stories, written a book, conduct events
3. Trust – Delivering value & getting results for students not for themselves
4. Results – documents all small & big results, And feedback also
5. Innovation – at all levels…
Problems – rising acquisition cost, people who have done well are able to – nurture lists, organic reach on Instagram and You tube.
Introducing Gamification
Nurture community
Focus points to overcome the change:
1. Building the community the real way – do with heart, mission, value, vocab,
2. Improve your product continuously – feedback, aligned to needs,
3. Serve your tribe with heart – transparent, venerable with the community
4. Growing Organically – YT, Insta, Podcast, Book launch, Live events
5. Embracing AI at all levels – to give great experience
6. Expanding into new markets –
7. Sell the game not the knowledge – Want to become the part of something bigger.
Insightful & Inspiring podcast.
My Key takeways:
1. The coaching industry is changing. Keep changing your model. Great example of sailing. When wind is not blowing as you want, raise your skill of sailing.
This reminds me Buck Minster Fuller’s quote:“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
Indian Coaching Industry Is Evolving to the Next Level
We’re witnessing a massive reset — a “face-blood bath” moment — where only the sustainable, value-driven models will thrive.
What’s Really Happening?
Many are falling through the cracks. The intention here isn’t to scare anyone, but to raise awareness.
We need to reflect:
Where are we positioned?
How do we move forward to the winning side?
The answer lies in trust, innovation, and outcomes.
Key Focus Areas for the Future:
Build Trust: Showcase documented client results, collect Trustpilot and video testimonials regularly.
Innovate Everywhere: Product design, sales strategy, advertising, customer acquisition, and student journey must all evolve.
Focus on Outcomes: Use gamification, hackathons, and simplified content to ensure better student results.
Serve with Heart: Show up consistently for your tribe — like our Wealth Council Calls every Saturday — and lead with intention.
Grow Strategically: Combine organic efforts with smart strategy.
Embrace AI: Integrate it into customer support, planning, co-piloting tasks, and strategic decision-making.
Cost per acquisition will keep increasing. List building, nurturing leads, and simplifying student transformation journeys will be key.
Let’s serve, not sell.
Let’s build, not just market.
Let’s lead, not chase.
Here’s to creating real impact in the coaching space — with heart, innovation, and clarity.
1. Continuously improve your Products
2. Build a Brand- Document success stories, Write Books, Conduct Live events
3. Trust
4. Innovation of Products, sales, lead generation, Journey
5.Results
what should i need to do?
1. Build the community
2. Relentlessly improve your Products
3. Reinventing the courses
4. Simplify the Journey and make it faster
Hey Sidz,
Thank you so much for this podcast. I am a proud diamond member of ILH family and each podcast gives me clarity of vision, work and thought process. This podcast especially is enlightening because there are so many learnings engrained in your simple sentences.
The one that hit me most is that gamify in a manner that learning is a byproduct. Yes, everytime we try to learn there is an invisible board of boring/ difficult and exams ahead, which repels many.
Now I know what to do!
MPTY,
Sonia Mahesh
What To DO?
– Build Community
– Nurture Community
– Improve System (Do a survey on people’s problems)
– Serve Your Tribe With Your Heart
– Growing Organic Brand – YT and Instagram – Book – Live Events – etc
– Use AI on FULL Mode (make co-pilot)
– Understand Market needs which are evolving
– Focus – Sale The Game (Not Knowledge) Learning is by-product.
5 Factors – that will make coaching business sustainable
1) Product – continuously improving your product, eg Google, Apple
2) Brand – following 100 per cent the system Sidz shown. Replicated ILH system.
3) Trust: Trust has to be earned. By delivering value. Stopped focusing on giving results to students, those coaches don’t get success. Don’t neglect students’ results.
4) Results – Documenting students’ results – small, big all types of results needs to be documented. Gathering the results on TrustPilot and other platforms.
5) Innovation- At all levels – product, sales, at the product level, at the journey of your student
hai good afternoon i am yadagiri pratap rao on the other end i have gone through the podcast i have learnt the below
1.Product it should be updated regularly and should be innovated with Ai and Cgatgpt as we have to give them the experience of a journey.
Branding
Trust
communitu joueney
results of students.
recording the videos of results.
INDIAN COACHING INDUSTRY GOING THROUGH A RESET PHASE BECAUSE OF NOT DOING THE FOLLOWING THINGS.
1. NOT IMPROVING PRODUCT.
2. NOT BUILD A GOOD BRAND.
3. NOT BUILD TRUST..
4. NEGLECTING STUDENTS’ RESULTS.
5. NOT INNOVATING AT ALL LEVELS.
6. IGNORING THE RISING COST OF ACQUISITION.
FOCUS POINTS.
1. BUILD COMMUNITY.
2. IMPROVE YOUR PRODUCTS.
3. SERVE YOUR TRIBE WITH INTENT.
4. GROWING THE BRAND ORGANICALLY.
5. EMBRACING AI AT ALL LEVELS. USE AI AS CO-PILOT.
6. EXPAND UR CORE MARKET..
7. SELL THE JOURNEY WHERE LEARNING BECOMES A BYPRODUCT.
5 Factors for Sustainability in the market
– Building the brand/ author, a book/ Success stories/ Events
– Trust – Deliver value and get students to get results
– Student Results: Trustpilot
– Innovation
Nurturing your communities is so crucial
Problem: Rising Customer Acquisition Cost
Solution:
1. Start building a community in the real sense : Mission – COH – Vocabulary – Connect soul to soul –
Sell the journey- Onboarding- orienting them
2. Relentlessly improve your product: Regularly survey / reinvent the course / simplify the learning / identifying what your learners’ challenge is to reach the result
3. Serve your tribe with your heart: Showing every week/ giving challenges / expressing intent every week/ being vulnerable / are you growing, building your brand: / book /events/channels
4. Is AI your co-pilot
5. Expanding your market
6. Sell the game, not your knowledge
It’s really very insightful podcast,I got to know about what is coaching business all about that make trust worthy brand, innovation is key to grow, result of students matter,be aware of results of students, building community nurturing is powering the brand.top five factors are really a learning.all in all proud be in ILH
Seema Kukreja
Hyderabad
Today’s takeaways
First focus on the five products, which will make your products sustainable
First one reinvent, second one is brand by documenting the success stories. Third is trust Building. Trust of your community. Fourth is gathering results through reviews and trust pilot reviews and fifth one is innovation, product, sales, advertisement and the journey.
And many important things where you can focus is
first one Building community in the real way, second one relentlessly improving the product serving your tribe with heart. Fourth growing your brand strategically fifth embracing AI at all levels like making it your co-pilot, expanding in new markets in a strategic way, and seventh is focus selling the game while learning becomes an outcome
Instagram handle
Keiara _science
This podcast is very valuable for me as I have not started sells till the date and always thinking to start the ads first but through this podcast I got to know I have to work on these five areas first then I’ll ads then my ads will work in right direction.thanku so much sidz for these eye opener golden nuggets .
People look for something meaningful, something beyond knowledge.
And it’s important to innovate and upgrade your courses.
My key takeaways:
1. Continuous Innovation of the Product.
2. Build the Brand.
3. Earn Trust by getting Result for students.
4. Build Community with Value System, Connect, Missions, Vocabulary
5. Sell the Game where Learning becomes the Outcome.
Step Into Your Greatness: Elevate, Evolve, and Inspire
To stay relevant, impactful, and extraordinary in a world that’s constantly changing, your products and services must mature and evolve with purpose. Innovation isn’t just a strategy—it’s a mindset. It’s the fuel that turns potential into legacy.
Build a Brand That Breathes Life
Craft your brand with intention. Follow structured systems. Document your processes. Audit consistently. Inspire authentically. Validate your impact. Then, enhance it. Every brand is a living, breathing identity—it deserves nurturing, clarity, and power in its presence.
Trust is Earned Through Results
Trust doesn’t come from promises—it is built through outcomes. Your audience is looking for transformation, not information. Focus on delivering real, meaningful results. Big or small, every win is a building block. Share them. Celebrate them. Let your success stories pave the way for the next chapter in your evolution.
Make Innovation a Daily Discipline
From the smallest process to the grandest experience, commit to innovation at every level. Enhance your systems. Refine your delivery. And most importantly, elevate the way your community experiences your brand. Build something unforgettable—something people don’t just use, but feel.
Your Focus Areas for Exponential Impact
Build a Thriving Community:
Go beyond transactions—build real connections. Introduce rituals, create a shared language, uphold a code of honour. Let your audience feel they belong to something greater. Lead them heart to heart, soul to soul.
Your services must evolve as your tribe does. Keep refining. Keep elevating. Reinvent your outcomes to meet the needs of tomorrow, today.
Push your audience with love. Challenge their limits. Expand their comfort zones. Be bold in your authenticity—lead not just with skill, but with soul.
Capture your magic—through podcasts, books, videos, and live events. Share your moments, your voice, your truth. Make your message unforgettable.
Embrace intelligent systems. Inject energy, engagement, and agility. Use technology to deepen connection, not replace it. Let it be the multiplier of your impact.
Introduce your work to fresh audiences. Engage with every segment—warm up your pipeline, and unlock new territories. Don’t just enter new markets—inspire them.
People don’t want more content—they want change. Invite them into a game worth playing. One that transforms their lives and leaves a legacy for generations to come.
This is your time.
To evolve.
To lead.
To build something eternal.
Because you’re not just in business to serve—you’re here to transform.
Let the world remember your name—not just for what you created, but for how you made them feel, grow, and rise.
In order to beat the challenge and sustain the coaching business are-
1. Start building the community in a real sense and nurture it
2. CONTINUOUS INNOVATION OF the product at all levels
3. Grow your brand regularly
4. Use AI as a co-pilot
5. Expanding in the new market strategically
6. Focus on selling the journey
The game is not about more sales, more conversions. That will happen eventually.
But, the focus needs to be on
– building a good product that brings results for the students.
– Innovating by understanding the students’ problems
– Running surveys and getting to know their challenges
– Supporting them and being there for them, offering continuous learning
– Gathering their results and using that to have more people inspired about our community
– Having a strong code of honour
– Being of service and helping the students in getting their desired results
Awesome Sidz! Everything feel proud to be an ILHian..
Learnings are Stay focused for
Build Community Real way
Sell the journey
Relentlessly improve the product
Serve your tribe with heart
Embrace AI at all levels
Expand into new markets
Sidz,
You are right the three things are important and have been always:
1. Community
2. LIVE events
3. Cotinuos visibility
Build Community-
– with Heart,
– Values,
-Ritaulas,
-Vocabulary,
-Misssion,
-Code of honour
-Connection
– Intention
Amazing strategic insights ! Innovation, Trust Building and Community Nurturing are the keys to success in todays Coaching Business.
Reset phase.
When the going gets tough… the tough get going! (Sailor analogy)
If you’re not serving, innovating, taking stocks, doing events, write a book.
give value & to your students and clients results… Build trust. Get Feed Back.
nurture your lists for organic growth.
Sell more , close more VS ILH method to become a brand
1. Build community in the real sense with heart, mission, code of honour, Value systems, Rituals, vocabulary, heart to heart and soul to soul connection.
Be in complete surrender follow ILH system to the ‘T’
Innovate and Improve, conduct surveys, simplify, conduct challenges, meet your tribe once a week, show up and answer their questions. write a book with your tribe.
Your product should be good and deliver value, you’ll get the trust, student results, and innovation in all levels. So these are the things we need to concentrate. So to improve, start building community, relentlessly improve your product, serve your community with heart, be transparent, are you growing your brand organically, are you embracing AI in all levels, are you expanding in network markets.
Great Learnings from this Podcast
1Building Trust Through Student Success
2Shift From Teaching to Transforming
3Heart-to-Heart Leadership
4Push Students Out of Their Comfort Zones
5Innovate Relentlessly in Delivery and Experience
6Build Organically and Strategically
7Sell the Game, Not Just the Course
8 Organic and Strategic Brand Growth
9 Expanding into New Markets
Currently the industry is facing a reset where growth can only come through constant innovation.
So the main factors are:
Product – giving ppl what they want
Brand –
Trust – Delivering value
Results – capture your student results
Innovation – innovate in every aspect of the business
So to do these you need to:
Start building a community – connect with ppl at a soul level
Improve your products – continually survey the pain points of your students and build your product around only those
Make AI your copilot
Sell the game not knowledge – ppl to be involved in something bigger
Sidz, thank you for being such an incredible mentor and sharing your insights from this podcast. My key takeaways are:
1] When the winds get slow, is when the true sailors emerge.
2] Factors making the coaching business sustainable:
• Your product innovation is significant
• Branding – launching a book, presence on social media, documenting success stories
• Trust – Trust has to be earned; one cannot demand it
• Results – Documenting results is very important
• Innovation – product, sales
3] Focus points:
• Start building your community the real way
• Improve the product the hard way
• Serve your community
• Grow your brand organically
• Embrace AI & expand new markets
• Focus should be on selling the game & not your knowledge
Nice to hear the coaching industry reset. You have mentioned the 7 Factors:
1. Product
2. Brand
3. Trust
4. Result
5. Innovation
6. Community
7. Focus
The podcast has insights on building a brand and remaining on the winning side.
The analogy of a sailor is that the entrepreneur has evolved to help him sustain even when the winds are unfavourable or slow.
The most important FACTORS to achieve this are:
1. Product: improving it to cater to student needs constantly.
2. Brand: build brand
3. Trust: deliver value
4. Results: documentation of results
5. Innovation: Product and journey
FOCUS
1. Building community
2. Product inventing, simplifying
3.Serve the tribe
4. Grow organically
5. Embracing AI
Key Strategy to be in the Coaching Game to avoid the Blood Bath. Small category is working very well, others are falling through the cracks, slowing down. Only those survive who can sail through even when wind is low, the sailing is tough. In the slow time you re-build your systems, coaching.
There are 5 factors that will help you survive this reset phase.
1. Product innovation like google. How they have take AI.
2. Branding: documenting their stories, written book, documenting student’s stories, physical sessions.
3. Trust: Can buy attention, but trust has to be earned by achieving student results.
4. Students Results: Focus on students, documenting small and big wins, getting feedback, reviews from students. This followed by building on these results, feedback.
5 Innovation at all levels – advertising, journey of the students, customer acquisition, product innovation.
To be able to cut through the noise, reducing the aquation cost:
1. Its important to start building a community. Its all about community, community activation.
2. Set your heart – mission, code of honor, rituals,
3. Serving your community – meetup, connection, Book Launch, Podcast, value driven content creation, Live Events,
4. Embracing and making AI part of the system/ a co-pilot,
5. Expanding in New Market: mid-segment market using the messages in a strategic way and
6. Focus on selling the game/not your knowledge. They can get knowledge from anywhere.
Thanks for sharing this valuable insight on the coaching industry.
My three key takeaways are:
Innovation – Essential for creating a world-class product and designing a powerful customer journey.
Trust – The foundation for building a strong and engaged community.
Results – Ultimately, delivering real results to your students is what makes a coaching business sustainable in the long run.
I havent spent a single minute in your course without taking back invaluable info.. thanks for this Sidz such an honor… as they say when the student is ready the teacher shows up.. well thanks for showing up.. much respect
Key takeaways were
– Dont mix community with clients
– Keep expanding to new markets
– Embrace AI as your co pilot
– Stay resilient
– People connect with your failures more than your success
3 factors as shared by siddharth I feel is important
1. Innovation and growing with your tribe.
2. Not only showing them the journey, giving them the trust of being with them, supporting them in the journey when they the need the most
3. Third, creating a brand, a brand for the people and of the people and by the people.
The Digital Coaching Business will also be exposed to some corrections, like any other business. However there are several factors that will enable sustainability –
* The ability to maintain the Trust of our students by being authentic and genuine in our intention, our products and our credibility is the main factor
* Need to reinvent and evolve our products, advertisements, brand, focus on student results
*Building our own community and build a feeling of inclusiveness, will help go a long way. The feeling of being understood, being included in all aspects will help sustain our business
* Growth has to be organic focusing on students and their results.
I am impressed at the forecast our Mentor has for the Digital Coaching industry and also encouraging us the flow with the reset of this industry…the focus after all is on the students for who we are aspiring to attain solutions.
Coaches have to reinvent themselves if they have to move from the blood bath zone to the Highway zone as the market is now going through a market Reset phase
There are 5 factors which can play an important role
1 Product
You need to continuously improve your product like how Google is innovating their AI product
Thanks for this valuable session Podcast
2 Building your Brand
By using Podcast , writing your book , conducting Events and so on
3 Earning Trust
Trust happens only when you get results for your students
Those who neglect the results of their students go down
4 Results of Students
Nurturing and gathering the results of students by documenting them and publishing them
5 Innovation at all levels
Innovation in products , sales , marketing
These factors will affect your movement from Blood bath zone to Highway zone.
Those who have been able to nurture and build their brand organically have been able to scale up. Nurturing and growing community is a big differentiator
Some are selling knowledge as a commodity . But
Knowledge as a commodity is not the game changer
Sell it as a Journey and for that
Focus on these aspects
1 Build community
2 Relentlessly improve your product
By simplifying the journey, making it easier for the students to get result
3 Serve your tribe
4 Increase and Improve your Brand organically
5 Start using and leveraging AI by using it as a copilot
6 Start expanding to new markets
What is your focus? Is it selling your game or selling Knowledge
Knowledge is available al lover Sell the game where learning becomes fun and knowledge becomes a by product
Indian Coaching Industry is going on the reset phase
Winds get slow , that’s when true Sailors emerge
There are 5 Factors
1. Your Product – You need to improve their product and innovate the product
2. Your Brand – You need to Build the Proper Brand
3. Trust – You can’t by trust, you need to earn it, you need to focus on the result of the students
4. Results – You need to document the Student results
5. Product Innovations – Customizing on the product innovations
You need to check on Cost per acquisition and how to optimize it
What do you need to do?
1. Start building community real way
2. You need to continuously improve the product
3. You need to serve your tribe with Heart
4. Are you growing your Brand Organically?
5. Are you Embracing AI at all levels?
6. Are you expanding into other markets strategically?
7. Focus in not knowledge , are you selling a game when learning becomes the outcome?
It is not about the knowledge you are selling; it is about the outcome (Journey) you are delivering that makes the REAL difference in the coaching industry.
great insights … focus on student results , build brand , build community , innovation .
Amazing insights..
The one thing that really stood out for me was building trust and delivering value. by sharing your own experiences and life journey, it gives hope and faith to people that they are not alone and this product is just not something they buy.
Building a community with your mission, code of honor and value system makes you unique in the market.
Focus for navigating through the Reset Phase
1. Start building a real community – COH, Values, Rituals, Vocabulary
2. Relentlessly improve the product – survey the community to know their pain points, simplify the products, help students get results
3. Serve community with heart
4. Grow Brand organically & strategically
5. Embrace AI at all levels
6. Expand into new markets
7. Focus should be to sell the game NOT the knowledge
Wow, it was super value in just few minutes.
Here are my notes: First Layer (Invisible) – Mindset level:
Awareness, intention, emotional foundation of starting a business.
Whether it’s driven by love or hate, and care for people.
Second Layer (Visible) – Clarity and structure:
Simplicity in explaining your offer.
Logical strategies and a clear journey from A to B.
Third Layer (Invisible) – Inner limitations:
Financial mindset, self-imposed limits (glass ceiling), and environmental influence.
Fourth Layer (Visible) – Communication and facilitation:
Effectively expressing your values and being a good system guide.
Fifth Layer (Visible) – Sales and nurturing:
Selling, upselling, nurturing audience, and delivering compelling offers.
Sixth Layer (Visible) – Data and decision-making:
Understanding business metrics, analyzing data, and making decisions based on patterns.
Thank you Sidz!