To function smoothly, a business must have a systematic approach and the right strategy. Otherwise, the whole structure will run in auto mode, and eventually, the entire system would be in jeopardy.
While planning, you need to ensure various aspects of your company like budget, human resource, size of the company, tenure, ideal customers, products, etc.
For example, if you run a factory which produces thousands of products in a day, you will be managing different departments like marketing, sales, production, administration, etc.
So that’s why you need a strategic plan to execute all your activities in the same direction to achieve measurable results.
Especially in marketing, if you don’t plan your activities, it would be like firing bullets in the dark and expecting to hit the target.
But that said, you must save time making a strategy by using a marketing plan template which has everything that you need to add in your str
Here are the top reasons why do you need a marketing plan template.
You Get A Clear Picture About Your Business
Once you start planning about the marketing of your business, you will get a reality check about the current situation of the market and where your business stands.
You Get A Road Map Of Growth Of Your Company
Working on the marketing plan will give you an enhanced understanding of the overall development of your organisation.
Because while developing the plan, you would know which campaigns you would run, what are the data required, how to get those data, and which areas to promote.
You can Determine the Performance of Your Company
By marketing planning, you will know how your existing departments are functioning, how efficiently they are achieving their targets, and how you can amalgamate their information into your marketing activities.
This way, if you feel that a particular department is outperforming the rest of them, you can invest more to strengthen that specific department. Otherwise, you can also decide to shut down areas to maintain the overall growth.
You will Understand Your Business Better
Marketing planning will give you a clear picture of the current marketing trend and how your business fits the demand of the market.
You can determine how your services are unique and better compared to your competitors.
Hence, you will get enhanced understanding about your business, and you also decide to upgrade your existing products to meet the current marketing needs if required.
It puts You in The Driving Seat
The marketing plan will showcase a clear list of specific goals that your business needs to achieve.
And that’s when you can decide how to locate your resources, utilise your existing budget, manage the human resources of your company to achieve maximum efficiency.
It Directs Your Thinking
The marketing plan will give direction to your thinking.
Because to promote your products, you need to think about your customers, current market situation, and your product.
So, you can amalgamate everything to ensure ideal performance of your campaign.
Manually writing down a marketing plan will force you and your team members, who will execute the plan, to think collectively in one direction — of the company’s growth.
A Plan Will Put Everybody On The Same Page
In your marketing team, there will be copywriters, project managers, designers, and customer support specialists who will follow the same plan.
So your marketing plan will clearly define the roles and responsibilities of each team member and clearly state the expectations of the end goal.
This will motivate each member to elevate their consciousness and perform at the best of their abilities to achieve dynamic business goals.
Everyone Can Manage Priorities Effectively
As already discussed, since a plan will tell the concerned people about their roles and responsibilities along with the deadlines, this will motivate people to make their work more effective.
Furthermore, the plan will provide the road map about their upcoming tasks, so they can prioritise their daily routine and create active time management schedule for themselves.
This way, a single marketing plan can streamline routine of the whole company and elevate their efficiency to a whole new level. So, they can proactively engage and achieve better results for the organisation.
We will help you in making one of the most robust marketing plans for your company.
Here we have listed nine marketing plan templates
You can simply copy and edit as per your marketing goals and planning straightway.
Palo Alto software provides a solution for small to medium-sized businesses. Palo Alto also provides a computer program, which will help you to streamline your marketing campaigns by providing new solutions to achieve efficient results.
They have also shared a sample plan which you can utilise and imitate to create your marketing plan.
The first chapter starts from summarising the project scope, which will state the simple objective about the whole plan, like what kind of results you want to achieve in due time.
The titles of subsequent chapters are self-explanatory. They are situation analysis, marketing strategy, financials, and control.
Palo Alto has planned a robust structure through which you can develop a full proof marketing plan for your business. In the later chapters, you would get a clear picture of how your overall marketing activities would look like while executing.
Palo Alto also provides marketing plan Pro package, which allows you to use 70+ pre-made plans for strategising your marketing activities.
This marketing plan is made of 11 pages and around seven dedicated chapters for defining your marketing goals, activities, and execution steps.
This template will let you define your current marketing trends and summarise the prevailing market scenario to streamline your promotional activities.
The template also has a SWOT analysis section where you can determine strengths, weaknesses, opportunities, and threats for your marketing and business objectives.
This element will enhance your understanding of your products and services and help you be prepared to cope with any potential scenario.
Last segments of the template cover marketing implementation, marketing strategies, evolution, and control of your business.
This marketing plan template, aptly represents every aspect of a marketing strategy that a company should cover while strategising their promotional activities.
Although the link which is given in the title lands on the marketing plan template for a nonprofit organisation, the format can be utilised by small to medium-sized businesses that want to execute small marketing campaigns.
Unlike other marketing plan templates discussed in this blog, this template could be the shortest one.
In the listicle format, this marketing plan aptly showcases everything starting from the objective, market research, education, goals, tactics, resources, etc.
You can utilise this format and edit your information in the template to have a handy marketing plan for your business.
If your team is significantly more extensive, you can still utilise this template as your marketing plan.
You can edit some elements of the marketing plan template and enter specific details for the respective team members. So, all the members will have only those details which need to focus on.
CoSchedule is an online marketing tool which helps agencies and online marketers to streamline their campaigns and achieve maximum efficiency for their online marketing activities.
They have also laid out of a framework to plan a marketing strategy for a business. In the 15 long chapters, CoSchedule has brilliantly covered every minute detail that you wish to include for your marketing strategy.
Especially for online marketers, this marketing plan template will help focus more on achieving maximum ROI while laying marketing tactics, process, checklist, project scope, etc.
5. HubSpot’s Guide For Content Marketing Strategy
Content marketing is becoming a prominent form of online marketing these days. With the evolution of other platforms like social media marketing, search engine optimisation, email marketing, PPC, the need to dynamically target your prospects has never been more prominent.
And that’s why they have shared their valuable insights in this extended article by HubSpot.
HubSpot is one of the leading online CRM providers. With their superior experience in the niche, they have extraordinarily marketed their product through valuable content marketing campaigns.
From beginners to elite online marketers, this content marketing template will add excellent value to your online marketing efforts.
In this blog, experts at HubSpot has shared a complete guide to building a robust content marketing strategy for businesses.
Starting from what is content marketing, who should manage your content marketing campaigns, how to form a team who execute successful content marketing campaigns, how to hire the right people, what type of tools and techniques you should use — this marketing template has covered everything that you can ask for your content marketing activities.
The valuable tips and insights shared by the leading company would help you achieve more conversions, sales, and engagement on your digital platforms.
This marketing plan template has eight chapters which elegantly covers everything that a venture requires to execute lucrative marketing campaigns.
Beginning from high-level summary to a definitive conclusion; the template has a situation analysis, market segmentation, alternate marketing strategies, and short term and long term projections.
In all of these chapters mentioned above, you can cover different segments of your marketing campaign like SWOT analysis, company and product analysis, distribution channels, etc.
To keep your team on the same page, you can also define the budget and also mention future projections of overall marketing, so that every team member would know what they have to achieve at the end of the day and align their efforts to make the ultimate objective as soon as possible.
Marketing Donut is a leading digital marketing blog that provides trending insights and techniques about promoting your business on the web.
They have made a very comprehensive marketing plan template that can be downloaded and utilised by businesses.
In the five chapters, you can elegantly describe the objective of your campaigns, ideal customers, competitors, etc.
You also get to list down strength, weaknesses, and different areas of your business to elevate your marketing activities and achieve maximum business growth.
While developing a plan, you can’t just mention the objective and targeted customers. As a business, your job is to describe how you want to communicate with the customers to sell your products.
This way, you can determine if your products are capable enough to be the best solution users can find, or determine if you have to upgrade your existing product line to make it ideal for your prospects.
The template also covers what type of products you can promote, how you can showcase the features of those products, and how to communicate your marketing message effectively to your audience.
Buffer is one of the most renowned social media management tools to streamline all your social media marketing activities and manage them from a single dashboard.
The talented workforce at Buffer, which knows how to leverage content and make more online conversions, have drafted a marketing template to formulate content marketing activities for companies.
This template has 31 unique pages which can allow you to brainstorm, strategise, plan, and develop a roadmap for smooth execution of your marketing activities.
After the usual initial chapters, you can identify and create buyer personas to define ideal prospects for your products.
Any marketing activity is incomplete without considering the marketing efforts of competitors. You must assess the ongoing and previous campaigns of competitors and understand how other brands are communicating with customers.
Others’ work will encourage and provide invaluable insights to you, and let you create a better and meaningful conversation with your prospects.
Using this template, you can elegantly determine how your competitors are executing their content marketing campaigns.
After knowing that, you can also mention your existing content bank and type of information that you can provide or already have published on different channels.
This will help you brainstorm content ideas to meet your content marketing goals. At the end of the template, you can also create an editorial calendar to schedule your content and never miss a chance to interact with your customers.
Like traditional marketing activities, online marketing is also required a robust plan in place to strategise measurable movements and track real-time goals.
That’s why David Meerman Scott has created an extensive marketing strategy template for businesses who want to grow their consumer outreach on online platforms.
In this era of the digital revolution, businesses must focus on emerging online platforms and trending marketing techniques to grow their consumer base and generate more sales.
So, businesses should bring themselves online and try various marketing platforms suitable as per their industry.
There are different platforms like social media, search engine, email marketing, pay-per-click, website, etc. to promote your business online and attract more customers.
First, you will get web strategy where you can outline your search engine optimisation activities.
Then, you can mention how many backlinks you want, how you want to do social media marketing, and what are the marketing metrics that you would track.
In the first half of the report, you can also cover your social media and email marketing promotions and decide website optimisation activities.
Then you will have a table, where you can define the buyer persona, purpose of communication of your ads, time scheduling, etc.
Developing a marketing plan is an ever-evolving procedure.
For example, first you made a plan, then you learned something when executed your campaigns. With the help of those insights, you make further changes in your template to optimize your performance.
However, first, you need to start planning. So, based on your audience and the size of your business, you can use any template and start planning the marketing of your business.
Don’t be afraid to make small changes which can allow you to achieve better results. Feel free to let us know how you plan to use a marketing plan for your business growth.
Also, share your views in the comments about the marketing plan which you use for your business.