Are you finding it hard to sustainably scale up your digital coaching business? In this podcast, I share 5 specific areas that you need to look into to make this happen.

In this podcast, I cover 5 critical areas on sustainable scalability:

  1. Product – Building a Great Product vs Marketing an Average Product
  2. Marketing Models – Free Webinars, Messenger Marketing, Workshops, and more
  3. Automation – What all can be automated in a digital coaching business?
  4. Outsourcing – What all can be outsourced and what all should not?
  5. Partners – How and when to build partnerships?

And by the time you are done with this episode, you will have absolute clarity and conviction to scale up your digital coaching business.

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Siddharth Rajsekar aka Sidz is a college drop-out, "musician turned digital geek", a spiritually grounded minimalist, father of 2, and husband of a loving wife. He founded the Internet Lifestyle Hub in 2018 to fix the education and employment system for good. Currently, he is helping over 11,000+ coaches, teachers, and experts digitize their knowledge. He’s an international best-selling author of the book You Can Coach and is on a mission to help 1,000,000 people live a lifestyle of freedom!

    13 replies to "5 Ways To Scale A Digital Coaching Business Without Getting Burnt Out"

    • Dr. Priyanka Tripathi

      How to build a sustainable and scalable digital coaching business with automation.

      Product:
      Spend more time in building a solid product with good stuff.
      Marketing an average product will give short term result.
      Its not about what you teach but the way you teach and deliver the information.
      Work on the product.

      Marketing Models:
      Depends on which funnel you adopt for marketing.
      free webinars are more successful as it is sustainable marketing model.
      It requires less time.
      Whatsapp model is low ticket model.
      Higher ticket backhand is required for low whatsapp to generate more leads.
      Free webinars intend to attract the customers,
      eventually they enter your business on payment process. It is easy to help them because:
      -They are more serious
      -With more time with audience you will be able to nurture them.
      -Can generate more success stories
      Best marketing model for compounding is Free webinar models.
      For sustainability and scalability

      Automation:
      Lead sequence can be automated.(Behaviour based automation)
      Tags for various categories.(Convert kit account)
      Segmented based communication.
      Tags for webinar automation
      Email marketing system account.
      Automated Email.
      Chatbots- Answers similiar type of question.

      Outsourcing:
      At initial level grind yourself with all the actions (Website designing, etc)
      Gradually areas that need to outsource
      Internal communication (Fixing mailbox)
      Advetising(Team to run and moniter the ads)
      Video editing and content editing.
      External communication.(Replying and responding on comments, mails,Cleaning comments,Establishing a bond for unpaid members)
      Community mangement()
      This will give much more leverage.
      It is not about the destination it is about falling in love with the process of who you want to become.

      Building your Partnership.
      After you build a solid product and believe in your product and then ask partners to promote.
      With proven success story.

      With these pointers One can easily build and scale up the digital coaching model.
      #ilhfamily #ilhdeeplearner

    • Amit Bhandari

      Loved it Sidz

    • Sivasakthi Balan K

      Hi,

      you are the best architect of Content Creation. You have magic in your voice. Simply mesmerizing me. The One takeaway for me is the Our Growth and Success in this Digital Coaching Space is on the Content that we are delivering.

      Overall, It is a Breath-taking Message. Looking forward to hearing more from Your Mesmerizing Voice…

    • VIKRAM SONEGARA

      It’s really worth it if it’s implemented in a proper way, I am already a silver member in your community who joined your tribe. To grow my business & put it to automation mode down the line. I will require help in scaling up so kindly guide & let me know where should I post my queries & get the answer for them.

    • Bhavik Singh Minhas

      The million-dollar question in the Digital coaching space comes out on sustaining and scale in the long term without getting burnt out? How to manage consistency? The answer lies in managing five areas:

      1) Your Product
      2) Marketing Models
      3) Automation
      4) Outsourcing
      5) Partnerships

      Product
      Your product needs to be gold. Marketing an average product might bring sales initially. But in due time, your sales will go down, and your brand name will be impacted; your product won’t sustain.

      So, what’s essential is to build a solid product. With that being said, it is vital not to get caught in the circle of perfectionism and remember that perfection comes in iterations. You refine your product after listening to your audience on how you can improve your product.
      Your product’s sustainability is directly linked to you as a person. It’s not what you teach but the way you teach. It comes from your inner core.

      The impact of your product is calculated from the number of its success stories. A marketer with fantastic product sales without many success stories is a great marketer.

      Marketing Models
      Many marketing models are used in the digital coaching space, including Free Webinars, Paid Webinars, Messenger Marketing, Paid Workshops, WhatsApp model, etc.
      Models like the Weekend workshop have a low-ticket price, high showup rates, with extended hours being invested. The return from these is not the best if you don’t have a high-ticket product in the backend.
      That’s why the Free Webinar model takes the cake. It takes the least amount of time and management of all the models. The time saved can be utilized to develop personalized content to nurture the audience inside the funnel and create success stories.
      You can convert this free webinar model into an automated webinar model in time. But this works after you have perfected the system (live webinar and sales pitch). It’s important to keep trying and testing for the best results.
      All things said, if your product is good, then it will work with every model. In that case, you have to decide which one requires the least effort.

      Automation
      As you scale, you need to put things on autopilot. It’s all a game of managing your time. You can’t be at two places at one time. As such, automation will ensure things run smoothly in the backend. You can focus on the more important stuff or the thing requiring the most attention.

      Moreover, you can create a segment-based communication rather than a generic one. This personalized communication makes a more significant impact and drives more sales.
      When you have the right product on a scalable model, automation becomes easier.

      Outsourcing
      As you scale, you’ll need to outsource some aspects of your business. It is important to note that you need to pull your weight and grind through the processes initially before you outsource.

      Having some hands-on experience will not only give you a better idea but also help you guide people who’ll be working in your stead.

      You can outsource internal communication (emails), advertising (FB and Google ads), content editing (videos, etc.), external communication (managing your brand on the internet), and community management (inside the community forum).
      After automating and outsourcing these activities, you will experience true Freedom. But you need to climb the mountain before guiding others.

      Your journey to greatness is not about reaching the destination but what you become to pursue that goal. And that’s what makes the journey just as beautiful as the destination. Fall in love with the process.

      Partnerships
      As you grow, you can open to the idea of collaboration. But this works after you have a solid product and proven success stories to show for it.

      Your community will promote your products if they achieve their goals. It will be a no-brainer for them, and they will turn out to become your promoters, your evangelists. That when you’ll see the magic of scaling.

    • Rama Kumar

      #ilhfamily #ilhdeeplearner
      Hi Sidz, it was great listening to this podcast. Here are my key takeaways:
      1. Focus on building a great product that has true potential to transform the lives of the students. No matter how good may be your marketing – it is the product experience that can make or break your relationship with your students or customers.
      2. A life transforming product renders itself well for “Word of Mouth” marketing. Those who are Happy will go the extra mile to recommend your product and help in bringing more customers.
      3. Automation and creating systems are key to long term success, saving time, nurturing prospects and students that can help in creating a healthy and sustainable business.
      4. Choosing an Effective Marketing Model is important. Conducting Free Sales Webinars on a consistent basis can help to understand the target audience better. And the same can be applied to improve the Core Product and Marketing Messaging as well.
      5. Free up your time to create more and more value for your community to enable students to practically apply the knowledge and create tangible results. As the business matures, it is the Happy Community that can propel your business to the next level.
      6. Be Hands-on in executing all related activities of the business. Outsource once you are really sure of what you are doing and clear about the outcomes.
      7. Your successful students are your best sales people. Help them to succeed – business success becomes an automatic byproduct.

      Thanks once again for this insightful Podcast.

      Kind regards,
      Rama Kumar

    • V Rao Pantangi

      Automating the Steps.. ; Get hands on first before you outsource or hand over to your Internal Team ; Thrust on Quality of the Products … Many other mind boggling concepts

    • Deepu

      Thanks a lot
      Beautiful music
      Amazing content as always
      Made notes 🎶
      Many thanks 🥰🙏

    • Abhishek Joshi

      Five areas to work-
      1. Product building – Product Instead of marketing average product, invest time in creating good product.
      It doesn’t matter what you teach but how you teach.
      2. Marketing Models – Live webinar conversion rate is higher.
      Free Webinar automated is best option. But do it after 100 webinars.
      3. Automation – Consistency in Emails is needed.
      4. Outsource – internal communication, adds, content video, external communication, web-design content writing.
      5. Partnerships – open up affiliate programs with own students.

      ** It is not about destination. Only when you fall in love with process of this journey on becoming great.

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