Realistically speaking, the odds are not on your side. If you want to successfully scale a digital business you have to make peace with these 9 unpleasant truths. Please take notes and self-reflect on these points.

If this podcast inspired you, please drop a 5-star review on Apple or Spotify.

What you will learn in this podcast?

Why your business cannot scale in today's market place?
What are the 9 unpleasant truths about scaling a business?
What makes the top 4% different from the bottom 96%?
siddharth rajsekar
siddharth rajsekar

India's Most Impactful Webinar

Turn Your Knowledge Into A Business That Gives You Freedom!


Sidz is a college drop-out, "musician turned digital geek", a spiritually grounded minimalist, father of 2, and husband of a loving wife. He founded the Internet Lifestyle Hub in 2018 to fix the education and employment system for good. Currently, he is helping over 20,000+ coaches, teachers, and experts digitize their knowledge. He’s an international best-selling author of the book You Can Coach and is on a mission to help 1,000,000 people live a lifestyle of freedom!

    31 replies to "9 Unpleasant Truths About Scaling A Business"

    • Vijay Acharya

      9 unpleasant truths about scaling
      1. Market doesn’t work if they are not delivering value
      2. It’s all about the product. Customer-based product. If you don’t have a great product there’s no point of venturing into the business
      3. Competition is for losers. People who are comparing are playing very shallow games. Talking mouth don’t deliver.
      4. Value Vs Fame If you keep value as the focus fame will be the outcome
      5. You cannot scale a business if you diversify
      Your business cannot scale you if you don’t simplify
      6. Your business cannot scale if you have a lot of human components
      7. You need to understand the system & sign if you don’t you fail
      8. If you do not have a full stack brain you will not grow. How you can create financial results within a short span of time
      9. You have to survive the slaughter
      #ilhfamily #ilhdeeplearner

    • Anshuman Khullar

      #ILHdeeplearner
      9 Unpleasant Truths About Scaling A Business
      Parados principal is true for every aspect of life- the 80-20 principal

      9 truths:
      1) Marketing doesn’t work anymore: without value. Introspect and check if you are offering makes different to marketplace.
      2) Its all about Product: The quality of your product. Simplicity with great experience is the NEED
      3) Competition is for losers: Aim to be in top 4 percent. Quality and delivering results. Talking moths don’t survive. You can copy everything but can t copy anybody’s intention.
      4) 4) Value Vs Fame: Many people enter the industry for fame. Value should be focus fame will follow automatically. Strong roots are required in order to servive
      5) Focus Vs Diversification: Steve Jobs personified and set up values for APPLE. He was TRENDSETTER. We cant focus on all the aspects. Cant scale
      6) Bussiness cant scale:
      a. Lesser the human components greater can be scalability
      b. Simplicity leads to scalability
      7) Systems are required: Without systems you cant scale and grow. Everything needs to be systemized. SYSTEMS WORK PEOPLE FAIL.
      8) Have full stack system: having detail of 5 pillars in details
      9) Survive the slaughter: Stop trying to be intelligent. Follow a mentor and system.
      You don’t lack information. YOU LACK FOCUS AND IMPLEMENTATION

    • Ravi Kishore

      Key Take-aways
      1. No Value Added to Our Product No Market
      2. No Quality in Product No Point of Doing Anything
      3. Competition is Losers’ Game Not for the Shakers or Trend Setters
      4. Seed the Value, Fame is Consequence
      5. Super Focus on Exactly One Vertical or Product without Diversification
      6. Simplify the Business To Scale it up. More Automation Less Human Intervention
      7. Understand the Power of Systems and Science to scale up.
      8. Make our mind and hands dirty to understand the process. Handling Full Stack of Activities in All Aspects is the Key.
      9. Just Follow one Mentor in our case Sidz@ILH

    • Vikram suresh borse

      #ilhdeeplearner
      #ilhfamily
      Pareto 80:20 principle
      Out of 100 only 20 people succeed
      Top 4% will dominate market place
      In a knowledge business , not everybody is going to make it
      1 . Marketing does not work anymore if they do not deliver genuine value .
      2 . It’s all about the quality product _ quality of product determines whether you can scale or not.eg . Apple_ high prices, but constantly improving quality of product and customer experience , also simplicity
      If you don’t hv quality product, no point venturing into a business .
      3 . Competition is for the loosers _ people who are comparing with others are playing a very shallow game .
      Movers and shakers of any industry_ top 4%
      Back to quality
      Back to value
      Back to delivering results for people
      Work on themselves and the product
      Talking mouths do not survive !
      People who deliver value are the ones who are able to make a difference !
      One great mentor says ” you can copy my ads, my website ,…everything …… but you can’t copy my heart , my intentions , the way i do things
      4 . Value v/s Fame _ when you keep value as focus , fame will be the outcome !
      When fame is the focus, it will be a short lived journey .
      5 . Focus v/s diversification _ most successful entrepreneurs hv focussed on 1 thing and done that really well , hard to make it happen !
      Steve jobs _ just focussed on 1 product
      You can’t scale, when you are diversified in your positioning in the marketplace
      6 . Your business can not scale if you do not simplify it
      Your business can not scale if you hv too many human components in the system
      The lesser the human components in your business, the better it is !
      I hv general manager, content manager and , community manager
      Too many things _again your business can’t scale .
      7 . You need to understand systems and science
      Systems work , people fail !
      Traffic generation _ system
      List bldg _system
      Copywriting_ system
      Conversion_ system
      Tribe bldg_system
      Just like human body has Nervous system , cardio_vascular system, respiratory system
      Similarly so many sub_systems in your business need to be healthy and running properly .
      8 . You need to hv full stack brain when it comes to your business as an entrepreneur
      It’s not abt time, it’s abt how you can generate that financial result for yourself
      You need to be hands on first , to get hands off later
      _ delegate , automate etc
      9 . You hv got to survive the slaughter _ don ‘t try to be intelligent , get a mentor who is successful, and completely surrender to that mentor and his process
      Eg. If you put petrol in a diesel car, that will stop functioning of car ,
      Similarly if you focus on many things , you will fail .
      Follow a process and keep it simple !
      People who try to be over_intelligent, fail !
      People who surrender to 1 mentor, and follow the process step by step, are the ones who get results !

    • Firdous Guffor Misgar

      # ILH 👪
      # ILH Deep Learner

      9 Unpleasant Truths About Scaling
      A Bussiness
      Parrots principle holds true 80/20.
      01 : Marketing does not work anymore if
      There is no value.
      02 : It’s all about the product if you don’t
      Have a great product there is no
      Use of doing anothing. If you don’t
      Have a quality product there is no
      Point of venturing into the
      Bussiness.
      03 : Competition is for losers, Back to
      Quality, Back to value, Back to
      Delivering results for people not just
      Being a talker.
      Talking mouths don’t survive.
      04 : Value v/S Fame
      If you keep value on focus fame
      Will come out.
      The roots should be deep drugged.
      05 : Focus V/S Diversification
      06 : Your business cannot scale up if
      You don’t simplify it
      You go to think like a power of one
      & build ever green product.
      07 : You need to understand systems &
      Science you never go to scale.
      Systems work people fail.
      08 : If you don’t have a full steak brain
      When it comes to bussiness
      Entrepreneur you will never able to
      Scale.
      09 : You go to survive the slaughter.

    • Yugandhar

      9 UNPLEASANT TRUTHS:
      1. Marketing does not work any more, if they not delivering value.
      If we focus only on marketing without focus on value, it only noise. No use.
      2. It is all about the product:
      If you don’t have a great product there is no point of venturing into the business. because there are more products in the market.
      3. Competition is for losers:
      Competition is only for losers, whereas movers and shakers going to rising above that, working themselves and on their products. They don’t care about competition they care about quality of their product.
      4. Value Vs Fame :
      If we focus on value, the fame will follow us.
      5. Diversification is other draw back:
      Don’t focus on many things at a time. Put focus on one thing.
      6. Business can not scale if u can not simplified.
      The lesser the human components in your business, the better it is.
      7. Understand systems and science:
      If we do not follow the system in a business, it may fail.
      if you not able to look at business from in view of systems and science you can never really scale it up.
      Systems work, people fail!
      8. full stack brain.
      If you have hands on experience first and puts hands off later.
      9. Survive the slaughter:
      Stop trying to be intelligent. Completely Follow one mentor, system and process.

      #ILH
      #ilhfamily
      #ilhdeeplearner

    • Debasmita Basu

      Thanks Siddharth its eye opening Podcasts-

      Biggest Takeaways-

      1.Marketing does not work anymore delivery value .
      2.It is all about the quality products
      3.Competition is for loosers
      4.Value v/s Fame
      5.Focus v/s Diversification
      6.The business cannot scale if you do not simplify it.
      7.You need to understand system and science
      8.You need to have full stack brain when it comes to your business as an Entrepreneur.
      9.You have got to survive Slaughter- don’t try to be intelligent, get a mentor who is successful, and completely surrender to that mentor and his process.

      #ilhdeeplearner
      #ilhfamily

    • Adithya Ram

      #ILHDEEPLEARNER #ILHCOMMUNITY #ILHMEMBER

      Hey Siddharth sir thanks for making this podcast. 🙏 Glad that you’ve shared really important podcast . And it’s 12 AM , Jul 12th , Learning this concept . Yeah feels like having a rapo with my mentor 😃 .

      Here are my notes from the podcast👇 :

      9️⃣ Unpleasant truths about scaling a business :

      1️⃣ Marketing doesn’t work anymore for those people who are not delivering value 📑 . VALUE is the biggest priority that we need to look into . No matter how much you do marketing but the end of the day , Adding more value to the people ..

      2️⃣ It is all about the PRODUCT 🚀 . If we don’t have a great product 📊 there’s no point of doing anything . Quality products with good level of adding value will actually give you results 📈 .

      3️⃣ COMPETITION ⚔️ is for losers . You need to work on giving higher quality product And giving value and delivering results will actually make a difference in your business 🏁

      4️⃣ VALUE vs FAME : Focus on adding value 📚 and fame will be the outcome . If you just focus 🙇 on getting fame 🤵‍♂️ , In the process of building your business you will start falling down 📉 . It will be a short lived journey .

      5️⃣ FOCUS vs DIVERSIFICATION : Focus on one product without diversifying things .

      6️⃣ You BUSINESS canNOT scale if you DON’T SIMPLIFY 🧩 : Don’t build too many things and make it harder . Business won’t scale 📈 if you have too many human components 🖥️ in them . If you have many things to do try to simply it .

      7️⃣ You have to Understand about SYSTEMS :
      You need have clear 🙌 and full knowledge 🧠 on your systems . And this is one of the best lines 😃Systems work 😃 – People Fail 😥 . There many sub systems in our business and each of the systems need to be healthy 🦸‍♂️and they have to run properly to actually scale 📈 your business .

      8️⃣ If you don’t have FULL STACK BRAIN 🧠 you won’t GROW 📈 . Things will take time , Don’t think 🤔about how much time it would be taking to be succeed in the money . we need to be hands on 🙌 first to get hands off later .

      9️⃣ You have to SURVIVE the SLAUGHTER :
      Focus 🧠 – Implementation 📋 – Mentorship 👨 is what we need in the game of digital success . Surrender 🙇 to one mentor and implement the things in RIGHT SEQUENCE ⏫ will give you results .

      Thank you Siddharth sir 😃 for making this wonderful podcast . We really understand the concept of “UNPLEASANT TRUTHS ABOUT BUSINESS SCALING ” . 🏁🏁

    • Sangeeta Naik

      Recently I have started thinking, why I am doing things so differently?
      Why my heart says, I have to retain my style?
      Should I take advice?
      And even if I take, how much can I change of my conviction?

      Is it arrogance?

      With all these, my confidence flickered, went down.

      In that downward journey, I remained consistent, in trying to climb up,
      although, I experienced no inch forward!!!

      But stayed in the game.
      I experienced shifts, after a significant no-result period.

      I found myself clueless, but the idea of giving up never came to my mind.

      Today I heard T-Harvekar saying, that, whatever was easy for everybody else, was not his cup of tea.
      He is now multi-multi millionaire, because he persisted.

      Keep doing what you love; he said. And that is the perfect marketing strategy, as my super mentor, Sidz has podcasted today.

      He was speaking about .9 Unpleasant Truths around Scaling A Business

      According to Pareto’s principle it is true for every aspect of life- the 80-20 principal

      According to my experience, the more vulnerable and honest I am, the more simple the product becomes.
      He says that Competition is for losers. Unwittingly I am shaping myself to the top 4 percent. I am serving first. The numbers for the results will automatically come.
      The intention to serve cant be copied.
      I thought, how great it would be if that aspect can only be copied!! The world would be a different place of service.

      Honestly, I entered this industry to have a fame of giving value of top quality. But aiming for fame will push the value aspect to the negligible corner. Ultimately the person disappears, living no trace.
      Value should be focus fame will follow automatically. Strong roots are required in order to service.
      In the run for Focus Vs Diversification, the example of Steve Jobs stands out who set up values for APPLE. He was a TRENDSETTER.

      Scaling up of a business should have less dependability on human beings and also simplicity of operation.

      Systems should be put in place so that scaling up will be easy. Without systems you cant scale and grow. Everything needs to be systematized. SYSTEMS WORK PEOPLE FAIL.

      Have full stack system: having detail of 5 pillars in details.

      Survive the onslaught of competitors and other players and their style by investing in a mentor and system.

      At the end, it is not the lack of information; it is about LACK of FOCUS AND lack of IMPLEMENTATION.

      #ILHdeeplearner

      • Siddharth Rajsekar

        Thanks a ton, Sangeetha! Your feedback really made my day! :). The more you invest time in learning, you will discover newer ways of refining your positioning & you are doing it! Keep Inspiring! Great to have you in our community.

    • Meenu Chaurasiya

      #ilhdeeplearner
      #ilhfamily ….

      80/20 principle and 4% principle applied to online training industry ….

      1⃣ marketing will not work for those people who are not adding value on people life and market place ….

      2⃣its all about the product …. The Quality of product …. Simplicity …. Product design …. If don’t have quality product then there is no point doing anything …

      3⃣ competition is for for loser …. Movers and shakers are will be in 4% category …

      4⃣ value is as focus …. Fame is not the focus anymore …. Something will not work will and people will loose and come to the down

      5⃣ just one product …. Don’t have multiple vertical …. Focus for one main things …. One single track … One channel …..

      6⃣your business cannot scale if you cannot simplified. … Your core product has to be ever green ….. Don’t have lot of human component ….

      7⃣if you don’t follow system … You will fail …looks for the signs … How your business operate …

      8⃣dont have a employee mindset …. Have entrepreneur mindset …. Hands on …. Try and do it by yourself first … Then think about delegating it … Hands on first

      9⃣servive the slotters…. Stop trying to be smart … Have a mentor …. Follow mentor …learn from people …. First implement 100% what you mentor say …. Blindly follow what mentors says …..

      Right step …right sequence. …

      You do not lack information ….

      Yes diamond membership is magical … And yes it is in my goal list ….

      • Siddharth Rajsekar

        Meenu, great to have you in the community and as a diamond member, the key is to keep learning through the journey!

    • Pankhuri Omar

      This is not a podcast.

      Sidz you have opened up all the bitter truths that you’ve gone through, all the secrets, and making us ready and aware of what all is coming up.

      It’s not a warning sign. It’s a green flag at all the check points be it:

      1.Marketing
      2.Quality products
      3.USP rather than competition
      4.Building Value vss Fame
      5.Single goal, clear cut product levels and single entry point vs expanding on several verticals
      6. Making business simple
      7.Working on systems while minimizing people’s input
      8.Getting hand on and knowing what to delegate later in business
      9.Using intelligence wisely to build unique product and not to waste time, energy and money reinventing the wheel

      This pod makes me more confident that we are in the right path if we are following it 100%

      Peace,
      Pankhii

      • Siddharth Rajsekar

        Thanks a ton, Pankhuri! Your feedback really made my day! :). The more you invest time in learning, you will discover newer ways of refining your positioning & you are doing it! Keep Inspiring! Great to have you in our community.

    • Ananya Ohdedar

      Key takeaways about 9 unpleasant truth about scaling a business:

      1. Marketing will not work anymore if the product does not deliver value.

      2. If you don’t have a great quality product then there is no point of venturing any business.

      3. Competition is for lovers. Aim to be in top 4% and to do that back to quality, back to value, bringing results.

      4. Value vs Fame – When you aim value as a focus, then fame will be the outcome.

      5. Focus vs diversification – Successful entrepreneurs focus on one product. The people focus on multiple verticals can not scale up their business.

      6. Business can not be scaled if it is not simplified and product should be evergreen.
      Business can not be scaled if there are too many human factors in business.

      7. You need to understand system and science.

      8. Not having a full stack brain can lead to unsuccessful business. Establishing successful business is not about time, but it is about how to turn financial outcomes.

      9. You have to stop trying being intelligent . Get a mentor, follow a process, and keep it simple.

      #ILH Deep Learner

    • Ashvin Sonagara

      9 Unpleasant truths to mscale your business

      1) Marketing doesn’t work if they are not delivering value
      2) it’s all about the product – like Apple
      3) Competition is only for loosers
      4) Value vs Fame – give more value = More fame
      5) Diversify Thing
      6) Simplify All things
      7) System – system work people fail
      8) Clear about Employee – Employer Mindset ; if you want to become employer then think like employeenot like employee
      9) Just Follow your Mentor- don’t be smart

      #ilhdeeplearner

    • Farhan Rahman

      #ILHDEEPLEARNER
      9 Unpleasant Truths About Scaling A Business
      1. Marketing doesn’t work anymore for those who are not delivering Values.
      2. It’s all about the product. The quality of your product determines the level of success.
      3. Competition is for losers. If you deliver Quality and values you can be successful.
      4. Value Vs. Fame. Keep the focus on the value and you will become famous. Be Pure.
      5. Focus Vs. Diversified. focus on one product and make it Scalable.
      6. your business can not scale if you can not make it simple.
      7. Understand the systems and science to scale the business. The system never fails, human fails.
      8. have a full-stack brain to scale the business. you have to work with an entrepreneur mindset.
      9. surrender to the mentor and follow to get success.

    • Farhan Rahman

      #ILHFAMILY
      #ILHDEEPLEARNER
      9 Unpleasant Truths About Scaling A Business
      1. Marketing doesn’t work anymore for those who are not delivering Values.
      2. It’s all about the product. The quality of your product determines the level of success.
      3. Competition is for losers. If you deliver Quality and values you can be successful.
      4. Value Vs. Fame. Keep the focus on the value and you will become famous. Be Pure.
      5. Focus Vs. Diversified. focus on one product and make it Scalable.
      6. your business can not scale if you can not make it simple.
      7. Understand the systems and science to scale the business. The system never fails, human fails.
      8. have a full-stack brain to scale the business. you have to work with an entrepreneur mindset.
      9. surrender to the mentor and follow to get success.

    • Santosh Pawaskar

      9 Unpleasant truth about Scaling up Business
      1) Marketing doesn’t work anymore if there is no value
      2) Quality of product.
      Think simple
      3) Competition is for loosers
      Back to quality, value and result
      4) Value vs Fame
      5) Focus vs Diversification
      6) Business can’t scale if not simplified
      Human interaction
      7) Don’t understand the system n signs
      8) Full stack brain
      Hands on Then hands off
      9) Survive the slotters
      Mentor
      Over intellegent
      Sequence of implementation
      Focus implementation mentorship

    • Ram Narayan

      9 Unpleasant Truths About Growing a Business
      Reverse psychology is a technique that involves the assertion of a belief or behavior that is contrary to what is desired, with the expectation that this approach will encourage the subject of the persuasion to actually do what is desired.
      The Pareto Principle states that for many outcomes, about 80% of the results come from 20% of the causes. Other names for this principle are the 80/20 rule, the law of significant few, or the principle of factor sparsity.
      1. First (First) The Unpleasant Truth About Extending Businesses Markets don’t work if they’re not providing value.
      2. (Second) The Unpleasant Truth About Scaling Business doesn’t work if you don’t focus on the product. It’s all about the product. Customer-based products. There is no point in getting down to business if you don’t have a world class product.
      3. The (Third) The Unpleasant Truth About Scalping A business doesn’t work because the competition is for the losers. Those making comparisons are playing a very shallow game. Talking by mouth doesn’t work.
      4. The (Fourth) Unpleasant Truth About Scalping Doesn’t Work as a Business Value Vs. Fame If You Have Value Because the Focus Will Be the Fame Result.
      5. Fifth (Fifth) The Unpleasant Truth About Scalping A Business Doesn’t Work You Can’t Grow the Business If You Diversify. Focus “On One Thing” Think Steve Jobs, Think ILH Freedom Business Model (FBM). It is evergreen.
      6. Sith (6th) The Unpleasant Truth About Scalping A Business Doesn’t Work You Can’t Grow Business If Your Business Isn’t Simple.
      7. Seventh (7th) The Unpleasant Truth About Scalping A business doesn’t work if you don’t understand the science of systems. The system works, but people fail.
      8. Eight (8th) The Unpleasant Truth About Scalping A Business Doesn’t Work You Can’t Grow a Business If You Don’t Have a Full-Scale Stack. 5 Pillars of Freedom. Hands first, hands later.
      9. Ninth (9th) The Unpleasant Truth About Scalping A Business Doesn’t Work You Can’t Grow a Business and Avoid Slaughter. Complete devotion to one’s Guru. Apply the system blindly.

      • Siddharth Rajsekar

        Awesome, Great Insights! ! I’m glad you found this learning journey valuable.

    • Dr. GN Suma

      #ILHDEEPLEARNER
      9 things that help you don’t scale your business
      80/20 rule, out of 100people in business, 20% will make it and 4% will own 96% of the market share
      1. Marketing does not work anymore: if they are not adding value to marketing and people. Otherwise, it just creates noise
      2. It is all about the product: Quality of product like apple, improved design and features that bring comfort.
      3. Competition is for losers: Top 4% is where movers and shakers is there. Talking mouths do not survive. Everybody works differently, and can copy others but not their heart and their intension, they are playing shallow game
      4. Value versus Fame. : When we keep fame as focus we rise but fail . So roots to be in values.
      5. Focus versus diversification: Focus on one product, 2-3 years, next take up next product. Multiple verticals, will lose focus, and do not scale. Club course, affiliate marketing, tools all in one
      6. You cannot scale if you cannot simplify: Have evergreen tools, that stand the time of time, too. Many human components will distract and cannot scale
      7. Need to understand systems and signs: Everything is system, system work, people fail. Funnel, webinars have system, build systems and subsystems. Look at business as systems
      8. Have full stack brain: forget about everything else and focus and only think to start a new business, and establishing the business. You got to get hands-on skillset. Traffic building, list building, conversions, copy writing, tribe building. Running campaigns, recording videos, editing, understanding conversions, 600 sales webinars. Get hands-on first before outsourcing
      9. How to survive slaughtering: So many getting in and fizzling out. Find a mentor and completely submit to the mentor. Diont jump from place to Place. Analogy: Petrol car, do not put diesel. People get distracted, are not able to scale, come back and follow step by step. And then come on to fast track.

    • Sunil Chaudhary

      Unpleasant things about scaling a business
      A few are going to be super successful in the Game
      Pareto Principle Holds true in every industry
      Top 4 percent takes the 96 percent of the market
      Many people want to start and scale a business
      Sidz has scaled to a great level due to the systems

      Marketing does not work any more if you do not add value

      Simple yet valuable things and services make great difference

      Develop great quality Product

      There is no competition for winners – be on the top of niche – aim for top 4 percent
      Back to value, back to quality, back to awesomeness, deliver value

      You can copy everything but you cannot copy a person – However, you can become a person who you want to be

      Movers and Shakers rise above and they always create Blue ocean for themselves

      Understand difference between being famous and successful – short term and long term

      Make your internal game super strong and get your roots strengthened

      Focus vs diversify things – most successful people focus on one thing

      Every innovation comes out of great focus to help people

      Focus on One Thing

      Mission to make India Digital Marketing Capital

      You can have multiple streams of income but you need to focus on one thing one niche

      Focus to scale your business

      Simplify things to scale up your business – Build Evergreen products

      Products that stand test of time

      Have less human components to scale your business

      7 – understand systems and signs to scale your business – systems work and people fail – create systems – Business needs automated system like our body – keep your business healthy and running

      8 – full stack brain – get your hands on to take hands off – get really good at your niche – Five pillars of freedom – do it yourself – you will know

      9 – survive the slaughter – Champions do that – Stop trying to become intelligent – have a coach and follow him completely – you will be successful – Start on a learning journey – implement 100 percent. Do not add diesel to petrol. Follow the systems blindly

      #ILHDeepLearner
      #Suniltams #SunilChaudhary #CBS #CareerBuildingSchool

    • Janardan Kar

      #ilhfamily #ilhdeeplearner
      The lessons learned.
      80:20 principle-It is a universal law. 4% of people in the world own 96% wealth. 4% of businessmen become top performers. There are a mindset and sets of principles which take them to that 20% of 20% state.

      1.Marketing vs. Value-People who value the glossy advertisements without the inherent value of the product won’t be four percenters. Marketing through advertising has its value, but it can’t make it in the long run without the quality of the product you market.
      2. Product Quality- Product quality is important and more important is to improve it consistently to give customers the experience of Wow!
      3. Competition vs. Collaboration/Cooperation- People who remain in the rat race of competition remain rats. One can’t copy others and excel. Originality with cooperation and collaboration will lead to success. Ideas can be taken from anywhere and one can model himself after some successful business but has to put them in his way and flavor to succeed, instead of being a copy cat.
      4. Core value vs. Fame- For Success in business one need not run after name and fame, rather stick to his principles and core values. They will protect him from himself. As our enemies are within us.
      5. One thing Focus vs. Multitasking- To be successful one may thing various ways and means, but focus on the something which is important.
      6.Simplification- Principle as core.
      8. Understanding systems and processes. Full Stack Brain-It is obvious to know the internal systems to be successful
      9. Surrender to a Mentor who is an Implementor- It is always helpful to have a master by your side to fast-track you.

    • NITIN SAINI

      your the POD casts are so valuable and there are so many people who have put in the values that they have received. But I do not want to talk about the values here. The music in the is so mesmerizing. it’s awesome. Love you bro 🙂

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