6 Simple Tests to See If Your Niche Will Actually Make You Money (or Just Waste Your Time)
When it comes to building a successful business, choosing the right niche is everything. But how can you tell if your niche has the potential to be profitable or if it will lead to a dead end? This is where “niche potency” comes in. Niche potency measures the potential strength and profitability of your niche by evaluating factors like demand, uniqueness, and sustainability. In this guide, we’ll walk you through six critical steps to assess your niche potency and ensure that you’re investing time and energy in a niche that can thrive.
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When coaches dive into a niche, understanding its potency is crucial for success. Many, however, overlook critical aspects of "niche potency" and fall into traps that cost them time and potential clients. Let’s look at three common mistakes coaches make when building a profitable niche and how they can sidestep these pitfalls.
Mistake #1: Choosing a Niche Without a Real, Urgent Problem
A niche needs to address a problem with intensity and urgency. Often, coaches pick a niche they’re passionate about but that lacks a significant pain point or audience demand. For a niche to have real potency, it must solve a pressing issue that people actively want to address. Passion is essential, but if there’s no real pain or challenge that people are willing to pay to solve, the niche will fall flat. For coaches, the best approach is to research their audience deeply, understand their struggles, and identify a real need that demands a solution. This clarity will create a stronger, more profitable niche.
Mistake #2: Using an Unclear or Overused Methodology
Coaches often fall into the trap of delivering solutions that sound generic. Methodology matters—a lot. To maximize niche potency, your method for solving problems should stand out. If a coach’s approach feels stale or identical to others, it fails to grab attention. For example, simply offering “mindset coaching” isn’t specific enough. But “mindset coaching to break past business plateaus” is more distinct and specific. Coaches should spend time crafting a unique framework or process that feels fresh and specific to their niche. This unique “method magnetism” is what draws clients in and makes your services memorable.
Mistake #3: Overlooking the Importance of Value Perception
One of the biggest mistakes coaches make in assessing niche potency is not emphasizing quick wins and value perception. If potential clients don’t see immediate value, they won’t stick around. Coaches often dive into long programs without offering clients something tangible or immediately beneficial. For a niche to thrive, clients need to feel that what you offer provides fast results or “aha” moments that showcase the value of your approach. Coaches can boost niche potency by designing introductory sessions, free resources, or quick strategies that provide immediate impact, allowing clients to see firsthand how valuable the service is.
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Step 1: Problem Intensity – How Big Is the Problem?
The foundation of niche potency begins with the problem you’re solving. The bigger and more urgent the problem, the higher your niche potency.
Identify the Pain Points
Start by digging into your audience's pain points. If your niche addresses an issue that disrupts people’s lives, they’re more likely to seek a solution—and fast. For example, a niche around managing stress in high-pressure careers would have high niche potency since it targets a significant, painful issue.
Check for Recurrence
Are people experiencing this problem regularly or just once in a while? Niches that solve recurring problems, like health management or business scaling, tend to have higher potency because the demand is ongoing.
Look at Industry Standards
Observe your competitors. If there are several thriving brands solving the same problem, it’s a strong indication that your niche is potent and has demand. Competition isn’t always bad; it shows that people are willing to spend money to fix this issue.
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Step 2: Market Propensity – How Eager Is Your Market?
After identifying the problem, the next factor in evaluating niche potency is gauging your target audience’s willingness to solve it.
Survey the Audience
Run surveys, explore forums, or join groups where your target audience hangs out. Look at the conversations and see how people express their desire to fix the problem you’re addressing.
Assess the Financial Readiness
If people in your niche are accustomed to paying for solutions, this signals high niche potency. For example, if you’re targeting small business owners, they’re likely prepared to invest in marketing tools or coaching if they believe it will yield results.
Analyze Emotional Urgency
Niche potency also rises when people are emotionally invested in solving a problem. For instance, someone seeking weight loss solutions may be highly motivated due to health or self-esteem issues. When the motivation is high, the demand is potent.
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Step 3: Method Magnetism – How Attractive Is Your Solution?
The next factor to determine niche potency is your unique approach to solving the problem, also known as method magnetism. If your method stands out, your niche has greater potential.
Use Unique Frameworks
Craft a distinctive framework or approach that sets you apart from the competition. Methods like “4-Week Transformation” or “Quick Fix Funnel” attract attention and make your solution memorable.
Incorporate Technology
Using fresh tools, like AI or apps, can boost your niche potency by making your method more modern and attractive. A niche with a tech edge feels fresh, which increases magnetism.
Provide an Easy Entry Point
Ensure that your method doesn’t overwhelm people. Simplicity is often magnetic because it reduces resistance. If your method is easy to follow, more people are likely to give it a try, adding to your niche potency.
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Step 4: Value Desirability – How Quickly Can They Perceive Value?
For a niche to have high potency, people must quickly understand and appreciate the value you’re offering.
Offer Quick Wins
Give people a taste of success early on. For instance, a mini-course or a short guide that provides immediate results can increase niche potency by proving your value quickly.
Leverage Testimonials and Case Studies
Share success stories that emphasize the speed and effectiveness of your solution. Real-life examples make the value clear and appealing.
Communicate Benefits Clearly
Ensure that your messaging focuses on the benefits and results, not just features. Show your audience exactly what they will achieve by working with you, which increases desirability and attracts those ready to pay for immediate value.
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Step 5: Sharability Quotient – How Easy Is It for People to Share?
One overlooked factor in niche potency is how easily people can share your solution with others. A niche that’s easy to talk about and recommend has a much higher chance of going viral and growing fast.
Create a Catchy Brand Name
A memorable name is easier to share. When people can easily recall and mention your brand to friends, your niche’s sharability and potency rise.
Build in Shareable Content
Design content that people want to share, like infographics, videos, or quick “aha” moments that they’ll feel compelled to post or forward.
Add a Referral Program
Offer incentives for people who refer others to your product or service. People are more likely to spread the word if there’s a reward involved, which boosts niche potency as your reach expands.
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Step 6: Brand Sustainability – How Long Can This Topic Grow?
Lastly, a truly potent niche isn’t just a passing trend. To assess niche potency, consider whether your niche has the potential to grow over the long term.
Identify Evergreen or Evolving Trends
Choose a niche that’s rooted in evergreen issues (like health or financial planning) or one that evolves (like digital marketing). Evergreen niches sustain interest, while evolving ones keep people curious.
Think About Market Size
Check if your niche has room to expand. If it can grow into sub-niches or related markets, you’re in a good place to sustain growth. For example, “healthy living” can branch into fitness, nutrition, mental health, etc.
Observe Long-Standing Brands
Research brands that have lasted in your chosen niche. If others have thrived, your niche likely has the longevity needed for a high niche potency.
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Putting It All Together: Why Niche Potency Matters
Evaluating niche potency is essential for building a sustainable and profitable business. By examining these six factors—Problem Intensity, Market Propensity, Method Magnetism, Value Desirability, Sharability Quotient, and Brand Sustainability—you can be confident that your niche has the strength and potential to succeed.
Each factor contributes to the overall potency of your niche, making it more appealing and trustworthy to your audience. Instead of diving headfirst into an untested market, this approach helps you validate and refine your ideas, setting you up for long-term success.
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93 replies to "Niche Potency: The 6-Step Formula to Discovering Your Perfectly Profitable Niche"
Problem Intensity
Is the problem recurring or a one-time issue?
What level of competition exists in the market for solutions to this problem?
Market Demand
How urgent is the demand in the market? Is it a “hungry” market?
Have you surveyed potential clients? Are they actively searching for solutions to this problem?
How strong is the emotional drive behind this need?
Method Magnetism
Is your approach unique or distinct in the market?
How does your method stand out from existing solutions?
Value Desirability
How quickly is the market ready to pay for your solution?
Can you demonstrate value with testimonials or case studies?
Shareability
How likely are people to share your idea or solution with others?
Have you crafted a brand that is memorable and easy to spread?
Brand Sustainability
How long can this brand sustain itself?
Is it an evolving concept or an evergreen solution?
Consider studying brands that have served the market long-term to gauge sustainability. I learnt these. Thank you sir
6 areas
1 intensity of the problem sustainability
recurring or one time
Affect their daily life
2 . how hungry in the market
Urgency, if they are urgent to solve the Pblm
more people spending money without hesitation
3 Method Magneties
how unique the product
evaluate how easy to engage
4 the value desirability
is any immediate benefit ,l1,l2 l3
testimonials , highlight the benefit of product
5 icrease the sharability quotient
6 brand sustainability
assess your product evolving base principle ccombained
analyse your market longevity
Niche Potency
1.Problem intensity :
recuring pain point.
Daily work –
Competition – Both real & intense
2.MArket –
How hungry
Serve your if they are searching
urgency – quickly adapting
People are emotional investing
3.Method Magnetism m – unique tools , mixing of leaders ,nlp, memory -ignition
evaluate : how easy –
Test your methods
4.Value desirability
offer a quick win : immediate benefits
Use testimonials -more cae studies
Simple value proposition –
5.Sharability
share with family & finds – recommending
creating AHA moments
Memorable brand
6.Brand sustainability
short term vs long-term
Assess as evergreen needs
Technology & tactics – being flexible
How broad your potential market.
Here’s a summary of key points for evaluating niche potency in building a successful business:
Choose the Right Niche: Your niche’s potential is crucial for business success; “niche potency” measures factors like demand, uniqueness, and sustainability.
Problem Intensity: The niche’s potency starts with the problem you’re solving. The bigger and more frequent the issue, the higher the potential.
Pain Points: Identify specific pain points your niche addresses, especially if they disrupt people’s lives; urgent problems have strong niche potency.
Recurring Issues: Niches that solve recurring problems, like health or business, are often more potent as demand is ongoing.
Industry Standards: A competitive landscape can indicate high niche potency; it often means people are willing to pay for a solution.
Market Propensity: Gauge your market’s eagerness to solve the problem through surveys, forums, and direct feedback.
Financial Willingness: If your target audience already invests in similar solutions, your niche is likely potent.
Emotional Urgency: When solving emotionally charged problems (e.g., health, self-esteem), niche potency increases due to heightened motivation.
Method Magnetism: Your unique approach, such as a distinctive framework, can boost niche potency and attract attention.
Simplicity and Accessibility: Ensure your solution is easy to adopt; simplicity enhances niche potency by reducing barriers for potential customers.
These steps ensure that the niche you choose is not only sustainable but also attractive and profitable in the long run.
Very good review. Kudos to you!!!
1. Problem Intensity – My problem is a recurring pain point. It disrupts them every day. Yes, many are there to solve.
2. Market Propensity – How hungry is my market? How many people spend to learn English
3. Method magnetism – Is my method creative and new? How easy is it for learners to engage in learning?
4. Value Desirability – A quick win for my learners/ Testimonials/ Significant benefits of my product
5. Shareability Quotient – Are your learners proud to share about my product/
6. Brand Sustainability – Assess if my topics are evolving. Are the methods evergreen?
Very Informative and much needed topic . Im creating my courses based on this 1. Problem Intensity 2. How hungry the target maket is 3. Method Magnetism 4. Value desirability 5. Shareability 6. Sustainability
Beautiful Sidz. I loved this podcast and here are my take aways. I will reflect on each of the point in detail
1. Problem intensity – How big is the problem you want to solve.
2. Market propensity – How hungry / urgency – Propensity –
3. Method magnetism – If you method is unique/ distinct. Test by sending teasers
4. Value desirability – pay for your product. Free webinars. Testimonials and stories of your members. Documenting and sharing. Sharing value proposition. Crack a 2 hour webinar.
5. Sharability quotient – Proudly able to share and recommend with others. Craft a memorable name for you product.
6. Brand sustainability – How long can your community grow? Valid for how much time. If others have lasted, then you can also last.
Sidz this is super podcast on giving niche growth possibility.
the 6 step process has helped me to be sure of proceeding with my niche and fill in the gaps to make my niche more stronger.
1.PROBLEM INTENSITY OR ONE TIME EVENT
.LOOK @THE COMPETITION
2.MARKET PROPENSITY -DO RESEARCH FOR URGENCY
3.METHOD MAGNETISM-METHOD IS DISTINCT.THAT SETS U APART
EVALUATE HOW EASY AND ACCESSIBLE UR METHOS..CHK IN SM
4.PERCEIVED VALUE..USE TESTMONIALS/CASE STUDIES.
DOCUMENT CASE STUDIES..
FASTER THE PEOPLE UNDERSTAND UR VALUE FASTER THEY WILL BUY.
5.SHAREABILITY QUOTIENT- WHETHER PEOPLE WOULD REFER/RECOMMEND U.
6.BRAND SUSTAINABILITY- ASSESS UR TOPIC WHETEHR IT IS EVERGREE OR EVOLVING ONE…HOW BROAD U CAN EXPAND YOUR NISCHE..
WHETEHR IT HAS SUSTAINIBILITY POTENTIAL..
Problem intensity:
Recurring or one time
How much is this disrupting your target audience
Look at your competition if others are solving it
Market Propensity:
Are people searching for this problem
Urgency, how quick is the market spending
Is it an emotionally charged problem
Method Magnetism:
Is it distinct
How easy is it for people to follow
Test methods appeal with teaser content
Value Desirability
Perceive value to pay
Offer immediate wins within the session, sample of content
Testimonials showcasing how quickly others have seen results
Value Proposition – most significant benefits
Shareability quotient:
Are people proudly recommending?
Focus on creating Aha moments – CX
Craft a memorable brand or method name – Hub name/system name
Brand Sustainability
Is it trendy or lifetime – evergreen needs
How broad your market is, if you can go into smaller niches. Observe long standing brands
Broaden topic over time
6 Areas to work upon as a test of Niche Potency:
Area 1: Problem Intensity – Is it recurring or one time; is it disrupting the client’s business; if others are solving the problem
Area 2: Market Propensity – How hungry is the market for your solution. A. Do survey research through Quora etc.; b. if more people are buying, it has propensity.
Area 3: Method Magnetism. A. Method is distinct it will sets you apart.. b how accessible it is & easy; c. Share teaser content in social idea & people are engaging
Area 4: Value desirability. Offer a quick win & immediate benefits… a. give Pizza offer etc.. b. Testimonials/case study; c. Clear and simple value proposition.
Area 5: Shareability quotient; How easily it can be shared to families, friends… it’s actual referral. Create Aha moments in community. Work on customer experience. If you can create a memorable brand like GROWT Business Model / MSME Growth Hub
Area 6: Brand Sustainability: How long it can grow… can it sustain for 10-15 years or, it’s like fad. Evergreen based principles & evolving tools. Niche having sub-niches- it means it’s sustainability.
1- Problem Intensity
How big is the problem
2- Market Hunger
Quora- hungry- Target Market
3- Method Magnetism
How fresh & attractive
4- Value Desirability
Offer quick Win / Benefits
Reframed
Testimonials
5- Shareability Quotients –
Memorable Brand name
6- Brand Sustainability
Evergreen Topic
Longevity
Broaden the audience
VERI CRISP AND CLEAR …. It definitely gave me a road map and food for thought.
🗝️Problem Intensity – How big is the Problem, Disrupts the Daily Life, Real Life Challenges
🚀Market Propensity – How Hungry Target Market, Qoura, Are they asking for this? Emotional Intensity
🧠Method Magnetism – Methods is distinct – Ai, Codex, Chatgpt. How Accessible it is? A lot of people are engaging or not?
⚓Value Desireability – How Market desire to buy your course? Use Testimonials how others quickly get results. Most Significant Benefits of the Product.
🚨Sharability Qoutient – People proudly recommend your Product, Compelling desire to share, Method Name easier Casually they can talk about it.
💐Brand Sustainability – How Long Topic Go, assess your topic is evergreen, Need for Evergreen Concepts, Principles, Micro Niche is sustainable or not.
Awesome Super Sixers
Potency to be profitable:
Problem Intensity:
Recurring pain point
Disrupt daily living
How many people are there to solve it
How Hungary the target market is
• Survey- Query
• Emotionally involved in solving it
Method Magnetism
• Can you see and distinguish method
• How accessible your method is-more easier more acceptability
Value desirability
• How quickly audience will perceive the benefit- Free webinar, sample content
• Use testimonial to show tangible, desirable value
• Faster value faster purchase
Shareability Quotient
• People proudly referring you to others
• Customer experience is important
• Craft memorable Brand
Brand sustainability
• How long can this community sustain
• Assess your topic has evergreen need or evolving
• Niche into sub-niche-Longevity
“Rich is in the micro-niche”
as usual, great insights. Learn about the 6 points to check the potencity of our niche
6 Pointers:
1. Problem intensity
2. Market potentiality
3. Method magnetism
4. Value desirability
5. Shareability quotient
6. Brand Sustainability
It’s all truly amazing and from the core, which gives high insights into our niche and its scalability factor.
Checklist-
1. Recurring problem or a one-time?
2. Pain intensity?
3. Hungry market?
4. urgency?
5. Uniqueness
6. Easy implementation
7. Value perception- Testimonials & Results?
8. shareability factor for referral and affiliates
9. shelf life?
10. Sustainable for longer period?
ITS AWESOME. LIKE EVERY PODCAST OF YOURS, ITS CRISPY AND PROVIDES LOTS OF CLARITY. SHAREABILITY QUOTIENT IS BULB ON MOMENT. SAME WITH METHOD MAGNETISM. AFTER HEARING IT, I JOTTED OUT THE POINTS AND AGAIN WORKED ON NICHE TO FIND OUT THE ANSWERS.
MY TAKEAWAYS –
1 problem intensity
2 market propensity
3method magnetism
4value desirability
5 sharability quotient
6 brand sustainability
Being a diamond memeber, eagerly waiting to do the activity and refine my niche better. Thank you Sidz
By asking these questions, I’m gaining clarity on where I might be going wrong and where I need to improve. What resonates with me the most is the concept of ‘Method Magnetization.’ People are looking for easy methods that can deliver quick, impactful results, so I definitely need to give this more thought.
Here are the 5 key one-liner learnings:
1. A strong niche combines unique market positioning with proven demand and sustainable growth potential
2. The more urgent and intense the problem your niche solves, the higher chance of success and profitability
3. Customer willingness to pay and emotional investment are crucial indicators of market viability
4. A niche’s success heavily depends on having an easily shareable and distinctive solution method
5. Long-term sustainability requires building on evergreen trends while maintaining clear value communication
Thanks Sidz for this deep insights
value desirability, Shareability quotient are new things i have to work on
urgent-how hungry is the market
1.problem intensity-disrupting the target audience-how big is the problem you wish to solve
2.market propencity-how hungry is your target market to solve the problem
3.Survey students or client-asking quora-how hungry target markwt is
urgency as to how quickly people are adopting to soultions in market
people are spending money without hesitation and people are emotionally invrstrd in solving that problem.
method magnetism-how fresh and unique is your method to slove the problem
whether method is unique..to solve the problem
Evaluate the methods appeal -method magnetism
Value desirability
Immediate benefits
Fast start bundle-preframing or warmed up-how quickly
Value desirability-Value proposition
Estabilish value desirabiloty in webinars..make urself expery n webinars
Shareability quoitent:Your product 2 others-thats validation
Customer experience-memorable brand
Brand sustainability-How long community strong..evolving trends ..Evergreen principles..how broad -long standing brands..micro niche …
Thanks you for sharing this podcast. My longtime dilemma got sorted and this is of real help. This does make me even more confident in my niche now.
6 characteristics to find whether the niche is a GOLD MINE or just a timepass.
1Problem intensity- disruption, is it very big?
2Market propensity- hungriness, Urgency- prepared to pay
3Method Magnetism-Unique Methodology- is it a unique, novel
4Niche potency- give a sample to gauge the interest, proof of concept, and case studies highlight benefits.
5Shareability quotient- people like to share with others.
6Brand sustainability- Is it sustainable over time and has an increasing trend in time?
The niche should be very narrow and the problem is big and has increasing trend and the method applied is novel and creative. Ofcourse the Passion to solve the problem and your vulnerability is what makes the niche Goldmine for others to get attracted as BEES To Flowers full of nectar.
Hungerness in people or markets.
If it is emotionally disrupted people will be more likely to pay for it immediately.
Look is it a daily life problem or not?
See the sharability with others, family and friends.
Knowing-doing-being –full stack brain-4 day week work cycle.
What you are doing on Nov. 2025 after one year event (task) need to defined early as per business need.
How urgent need to solve problem?
How hungry your target market?
Follow the pattern in 6 area
Problem intensity-nature of problem –one time or recurrence
Market potency –survey your student, client problem- check quora how much people inquire for it
Competition in market
Are people ready to pay emotionally?
Method of magnetism- how to able to engage –test magnetic
Your unique method to solve problem –how you make yourself unique in crowded market
How able to make quick win for your client
How other can see result- case study
Value proposition-
Can you make 2 hours free webinar- value desirability?
Shareability quotient –how much people too willing to share your program with proud
Make content such that same topic with freshness
Brand sustainability
How much topic, tribe will grow and sustain – check you are in ever green need of your tribe
Change with tactics
Check how much board your target audience, can it relevant topic in next few years?
TNHIS IS AN AMAZING BREAK UP OF HOW “Your Niche Will Actually Make You Money” ITS GIVEN SO MUCH CLAITY TO SWEET THINGS IN MY NICHE. Beacuse to be honest there is always a constant fear whether all the money & effort I have pumped into to my coaching is really sending me on the right track. especially Step 2: Market Propensity.
The problem i face is HOW TO BREAK IT DOWN!! sometimes there is so mcuh info i am not sure if i overwhelm the customer with too muchy information.
thanks for this clarity – i learnt that i should take one part of my niche first & then keep adding subniches which becomes an easy journey to follow for the clients
Yes.These points and steps help us to scrutinize our niche much better.Thanks Sidz for sharing 🙏
About Niche clarity, ” Offer Quick Wins” is not done by me so far. Definitely it will create some good tangible results so that the person will be able to join in my membership. Thank you Sidz.
Comprehensive parameters to validate my niche. reposition and follow the check list for Brand sustainability.
HI SIDZ
Each and every blog of yours is very helpful and informative..Its just soo interesting that you cant even get distracted while listening to it..
6 things that to confirm that our niche is potent are
1.problem is big and it is recurring
2.it needs to be solved on an urgent basis
3.my solution shld be easy and practical in approach
4.many ppl shld be interested in getting this solution
5.if more ppl are willing to share about my course
6.it shld be relevant for a longer period of time
#ilh #ilhfamily
Amazing breakdown on evaluating a niche! Each step is actionable and clear. Here’s my quick take:
Problem Intensity – Focus on real pain points. The best niches solve big, recurring problems that people need to fix.
Market Propensity – Genius check on how willing people are to pay. It’s more than interest—it’s about investment.
Method Magnetism – Unique methods stand out! Simplicity + tech innovation makes your approach more appealing.
Value Desirability – Quick wins build trust. Showing results right away boosts credibility.
Shareability Quotient – Strongpoint! Catchy brand names and shareable content drive organic growth.
Brand Sustainability – Choose a niche that’s evergreen or evolving. It’s key to long-term success and growth.
Overall, this podcast perfectly captures niche potency! Great framework to ensure your niche can go the distance.
My 6 key learnings for the digital coaching industry in 6 simple sentences:
1. Focus on pressing digital coaching challenges like adapting to new technologies and providing personalized experiences to ensure high problem intensity.
2. Leverage the strong market propensity of professionals seeking flexible, online coaching solutions in today’s hybrid work environment.
3. Develop a unique digital coaching framework that incorporates AI-driven tools and data analytics to create method magnetism.
4. Offer immediate value through interactive online modules and personalized virtual coaching sessions to increase value desirability.
5. Enhance sharability by creating easily digestible digital content like short-form videos and infographics on coaching topics.
6. Build a sustainable brand by addressing evergreen coaching needs while staying adaptable to evolving digital trends and technologies.
A very engaging and informative podcast. Here are my takeaways.
Problem Intensity
Is the issue recurring or a one-time event? What is the level of market competition for solutions?
Market Demand
How urgent is the market’s demand? Have you gathered feedback from potential clients actively seeking solutions? What is the emotional drive behind this need?
Method Magnetism
Is your approach distinct in the market? How does it differentiate from current solutions?
Value Desirability
How quickly will the market pay for your solution? Can you provide testimonials or case studies to demonstrate value?
Shareability
How likely are people to share your solution? Is your brand memorable and easy to promote?
Brand Sustainability
How long can your brand last? Is it adaptable or evergreen? Study long-lasting brands for insights.
Problem Intensity & Passion-Driven Niche: Assess the urgency of the problem your niche addresses, ensuring it aligns deeply with your passion. This intensity fuels commitment and authenticity, as you’re solving meaningful problems for students in a way that resonates personally with you.
Market Propensity & Expertise Alignment: Evaluate the market’s eagerness to invest in solutions that reflect your unique skills and strengths. When your expertise meets a pressing demand, you’re positioned to confidently deliver high-value solutions that the audience recognizes as essential.
Method Magnetism & Unique Positioning: Develop a distinct methodology that magnetizes students toward your services by offering something uniquely compelling. Differentiate yourself by emphasizing what sets your approach apart, whether through mindset training, holistic development, or specialized curriculum.
Value Perception & Market Demand Focus: Ensure that your audience perceives high value in your offerings by deeply understanding their pain points. When your solutions align with real needs and problems, students and parents alike recognize the investment’s worth and are more likely to engage.
Content Capability & Clear Target Audience: Create content that communicates your expertise while resonating with a well-defined target audience. By understanding this segment’s specific needs and aspirations, your messaging becomes more effective and drives greater interest.
Scalability Potential & Scalable Solutions: Design your niche and processes for sustainable growth. By building scalable systems, content, and feedback mechanisms, you ensure your services can expand without compromising on quality, allowing you to grow while maintaining a high standard of excellence.
Amazing Podcast over the selected niche judgement over these 6 topics
1. Problem Intensity – Bigger the problem solve with high demand
2. Market propensity – reflect the market demand about the niche topics
3. Method Magnetism – should have unique metod to solve the problem
4. Value desirability – shows the excelent way to solve customer problem
5.Shareability Quotient – How interestily customer can share the topics through word of mouth
6. Brand sustainability – How big is the demand and capture the broad specturum.
Thankyou Sidz for bringing on this Niche Potency podcast.
It has helped me to know the sustainability of my Niche.
Working more on Methodology to make it easy and increase the sharable quotient would be my next focus.
Thankyou
Here are the key takeaways from the six tests to determine if a niche has profitability potential:
Problem Intensity – Focus on the scale of the problem you’re solving. Addressing significant, recurring issues where competitors are active indicates a high-potential niche.
Market Propensity – Gauge the target market’s eagerness to solve the problem. Look at audience feedback, spending habits, and emotional drive to assess their willingness to invest.
Method Magnetism – Stand out with a unique, memorable solution that’s easy to adopt. Using a proprietary method or technology can make your approach more attractive and engaging.
Value Desirability – Ensure your audience perceives value quickly. Offer quick wins, use testimonials, and focus on benefits over features to attract customers who seek immediate results.
Sharability Quotient – Make your solution easy to share. A catchy name, shareable content, and referral incentives can help your niche gain organic traction and go viral.
Brand Sustainability – Choose a niche with longevity. Evergreen topics or adaptable trends with expansion potential (like health or personal finance) increase the odds of sustained growth.
Together, these factors—Problem Intensity, Market Propensity, Method Magnetism, Value Desirability, Sharability Quotient, and Brand Sustainability—build a well-rounded foundation for assessing a niche’s long-term viability and profitability.
Thank you for this podcast. it gave me clarity related to my niche.
My learnings are
1. See how big the problem that you want to solve is for the target market and look for your competition.
2. Do a survey for your audience and look for urgency in the market and how much emotionally available is the target market to buy the product.
3. Use unique frameworks, Make it simple and easy for people to engage with
4.Mention community benefits clearly to your audience, check how quickly the perceive value and use testimonials and case studies
5. How easy your content is easy for people to share with.
6. Evaluate how long the topic will grow, Identify whether it is evergreen or evolving.
Great article on niche validation! The 6-step framework is really practical. Love how you emphasized the importance of “problem intensity” as the foundation – too many entrepreneurs jump into niches without verifying if the pain point is urgent enough. The section on “sharability quotient” was especially insightful since organic word-of-mouth can dramatically reduce customer acquisition costs. One suggestion: might be worth adding some specific metrics or benchmarks for each step (e.g. minimum market size, engagement rates, etc.) to make it even more actionable. Overall, solid strategic framework for avoiding those “dead-end” niches that waste time and resources. 👍
its a great episode . Really gives deep inside to select a niche . By using this above steps it will help to select a solid niche which will last long .
While I understand that the problem I want to solve is evergreen .However, I also understand that I need to work on :1) making my solutions crisp, easy and effective 2) increase value desirability3) Stand out from the crowd 4) Getting testimonials, over delivering the value
5) Learning from long standing brands while I build my own for it to pass the tests of the time
AWESOME LEARNINGS SO BEAUTIFULLY ENCAPSULATED WITHIN A SHORT TIME 1.Intensity of the problem and how it affects daily life and hampers professional growth 2.Market Propensity that is visible as a felt need in the community at large.3. Magnetic method approaches that attracts genuine buyers 4.Value desirability –perceived value based on immediate results 5. Sustainability quotient supported by brand name and catchy lead magnets 6.Brand sustainability –long term brand value for lasting impact.
Thank You Siddharth
Key takeaways:
1. Identify-Recurring problem or one time issue
2. Problem intensity (do surveys , research)
3. Market Propensity( surveys, research), how eager are they to solve that problem
4.Check for Urgency and readiness
5. Method Magnetism- providing attractive solutions helping them to get quick wins, easy entry point
6. Brand sustainability
Thanks sir for valuable share 🙂
GREAT 6 STEPS VALIDATION FOR NICHE POTENTIALITY.BULB ON MOMENT. THANKS A LOT,SIDZ
1. How potent my niche is – how big is the problem i am solving. if it’s a one time issue or a recurring problem.
2. Market popensity – how quickly people are adopting this solution. if people are investing in solving this problem. How hungry is my target market.
3. My unique method to solve their problem – My system is unique. Is your method is magnetism.
4. Value desirability – Sample of your content for the preframed. Use testimonials and case studies.
5. Sharability Concept – Weather people will proudly recommend your program or not. It’s a customer experience.
6. Brand Sustainability – Is it a trend or it’s going to be valid for long. Is it on evergreen needs or evolving trends. How broad my potential market has. Analyse by observing long standing brands.
Urgency or criticality of the problem
Is it as serious as an appendix problem? Many discomforts are regularly postponed by humans and even more so by busy startup founders and executives
So will they not postpone a business problem ? they will unless it is super critical for them.
How simple is the solution
How easily is it possible to try and deploy this solution (even if it is a perception) for example digital marketing can be easy to start but requires frequent tweaking and so on
How big is the market and how sustainable – for ex, some problems are ever green – lets say, lead generation for example or Go To Market – this is ongoing issue even after 10 years – so that would be a good one to have
These are some of the key parameters to check if your niche is worth going after or not.
A fundamental issue that is affecting everyone is if they are after the right niche or not
and this podcast covers all key factors that will help you answer the question yourself
rgds
Valuable Insights regarding Selecting and Building Niche Potency
1. Identifying the right problem to solve which has relevance for a long time
2. Assess Market potential so that people can pay for the results
3. Introduce a quick and authentic method to achieve the same so that students can appreciate the process
4. Create enough reference points so that the students can quickly perceive the value of your coaching
5. Sharability or Referencability – is critical for growth
6. Finally sustaining the Brand that is created
Good insight for those who are starting and also for those you already have a brand.
1. How big is the problem?
2. How high is the market potency?
3. How fresh and attractive is your product?
4. Evaluate how easy it is to activate content?
5. Value potency – immediate benefits
6. Testimonials – tangible desirable value
7. Value Desirability
8. Shareability quotient with family n friends
9. Create aha moments that compels members to share
10. Memorable brand n business model
11. Brand Sustainability – long standing brand
12. Start with micro niche … then broaden the niche over time
Yet another awesome podcast !
My take aways are,
For my niche,
1) I am going to validate my problem intensity again, review and update to be relevent
2) Check my market propensity, by researching on different resources available
3) I want to design my unique methods to stand out and make it more simple, achievable for even the busiest person on the earth
4) Will plan my value desirability for quick win, which will help my students gain confidence in my course and motivation to continue
5) Will document all the success stories and case studies as guide for the people start new
6) will do my best to make my Brand a more memorable and people willing to recommend and share it with every one
7) Also I am going introspect my brand sustainability and keep improving it to keep it relevant 15 to 20 years from now.
8) Plan for widening my topic based on my brands authority built over time.
1. Problem propensity
a.Is it a recurring problem for potential clients
B.Is it disrupting Daily lives of people
C.if many other experts in this fiels
2.How hungry is the market
A.survey clients/Quora
B.How people are spending to solve this
C.Are they emotionally invested to pay
3.Method simplicity
A.Whats new about the tool
C.Hows it different
C.How simple to implement
4.Value
A.Quicks wins for clienients
C.Free or less cost sample contents
C.Use testimonials/Case studies
5.Sustainability of product
A.Ease of sharing
C.Have a recallable brand
C.Refferal incentives for sharing
6.Brand Sustainability
A.Ever evolving need
B.Ever Green Need
C.Have sub niches
Super reflection, ready to go to next level with:
recurring pain
of my hungry customers,
easier, faster, unique method,
wins and talk about their wins,
evergreen, sustainable brand that leaves a legacy.
This is a gift for all coaches to check our niche and serve better. Thank you Sidz. Thank you Diamond Magic.
A great insight to evaluate Niche potential and way to take it forward big way, we can assess on these parameters
1. Problem Intensity
2. Market Propensity
3. Methon Magnetism
4. Value Desirablity
6. Brand Sharablity
Niche Potency Podcast : Check list (1 ). # PROBLEM INTENSITY : The service which you are providing should address a major problem . Yes , my microniche addresses the problems related to motherhood (2) MARKET PROPENSITY : The service need to address emotional pain points . YES , many mothers have genuine problem of lactational failure especially if baby is delivered by LSCS . My webinar helps in this. (3 ) METHOD MAGNETISM : I offer spoken tutorials , pdf files to help mothers and their husbands (4) VALUE DESIRABILITY : My curriculum discusses case studies and testimonies of mothers. (5) Share ability quotient : My videos can be shared with family members and community (6) BRAND SUSTAINABILITY : Reproduction is a GLOBAL mechanism and will continue till humanity persists
It is nice to listen to your podcast about Niche Potency, the six-step formula for discovering your perfectly profitable business.
1. Problem Intensity – identifying and reviewing the client’s pain points are a must.
2. Market Propensity- clients’ willingness to solve the problem is a key point to analyse.
3. Method Magnetism- Creating a unique solution to solving the pain points that are undaunted.
4. Value Desirability- focus on their benefits rather than promoting our course features.
5. Shareability Quotient-inspiring them and willing to share with others is a win-win situation.
6. Brand Sustainability- establish a brand by looking at its long-term requirements.
Problem Intensity –
How big is the problem you want to solve
Recurring or one time
Is it disrupting their daily life
How many people re solving the problem
2. Market Propensity
How hungry is the market to solve the problem
Do a survey and research to see how hungry the market is
3. Method Magnetism
How unique and fresh is your approach to solve the problem
Sets you apart from others
Isyour method unique or distinct
Easy so magnetic
Tease the appeal by posting teaser content
4. Value Desirability
Give a sample and see if they are getting benefit
Showcase the testimonials – stories .internetlifestyle.com
Simple clear value proposition to understand the value
5. Shareability Quotient
The more proudly people recommend you then it is sharable
Craft a memorable brand to talk about it
Create an aha moment –
6. Brand Sustainability
Is your topic evergreen
Look how broad your topic is
Standing the test of time
Are you going to be relevant 10 to 15 years from now
My biggest Takeaways are:
Area 1: Problem Intensity
Determine if the problem is recurring or one-time.
Check if it disrupts the client’s business.
Analyze if competitors are already solving it.
Area 2: Market Propensity
Research urgency and interest through surveys and platforms like Quora.
Look for evidence of people actively buying solutions for similar problems.
Area 3: Method Magnetism
Create a distinct, standout method for solving the problem.
Make the method easy to understand and accessible.
Test interest with teaser content on social media.
Area 4: Value Desirability
Offer a quick win or immediate benefit (e.g., a special offer).
Use testimonials and case studies to show value.
Area 5: Shareability Quotient
Make it easy for clients to refer your solution to others.
Focus on customer experience to create memorable “Aha!” moments.
Area 6: Brand Sustainability
Base your brand on evergreen principles that will last.
Choose a niche with potential sub-niches for growth and adaptability.
Problem Intensity, Market Propensity, Method Magnetism, Value Desirability, Sharability Quotient, and Brand Sustainability by analyzing these six factors we can identify if our niche has potency of long term or not. This is a wonderful way to check if we are on a right path or not, Thank you Sidz for this one
Awesome Podcast
All the 6 Points are amazing:
1. How big is the Problem
Check Points to go ahead
👉 Recurring Problem
👉 Disrupting Finances, Mental Peace
👉 Other Coaches Thriving
2. How Hungry is the market
Check Points to go ahead
👉 Tgt. Mkt. aware of the problem and ready to solve it
👉 Emotionally Attached to the problem
👉 Are they ready to invest
Survey the mkt, check questions on Quora etc.
3. Method Magnetism
Check Points
👉 Is your method / tool / framework unique
👉 Is it easy to implement
Keep giving teasers of your concepts on Social Media
4. Quick Wins
Check Points to go ahead
👉 are you able to show quick wins
Showcase more testimonials
5. Sharability Quotient
Check Points
👉 How easily you tgt. mkt. would share their experience proudly
Create a great customer experience with more aha moments, craft a memorable brand, easy to recall
6. Brand Sustainability
Check Points:
How long can your brand sustain
It is congruent with 5P Formula: Having the Passion to solve a big Problem for a particular Persona and there’s Potential in the market, and you can be Paid.
Thanks Sidz for this checklist
1) Problem Intensity
Recurring or One time,
long lasting
disruptive
competition
2)Market Propensity
2) How Hungry is the market
Whether market is searching for solutions
Urgency to adopt
willing to pay more
emotions attatched
3) Method Magnestism
Is it distinct
unique tools
sets you apart
easy to engage
4) Value Desirability
Value to pay
willing to pay
case studies
testimonials
value proposition
5) Shareability Quotient
proudly recommend
aha moments
new kind of freshness
memorable method
6) Brand Sustainability
is it fly by night
evergreen topics
methods do they evolve
state of the art
Its awesome to have such a mentor who keeps making learning easy and interesting, challenging us each day and adding deeper thinking into our coaching and opening up new perspectives. Thanks Sidz
6 Key steps to identify whether your Niche is potent or not –
• Problem Intensity – How Big Is the Problem?
• Market Propensity – How Eager Is Your Market?
• Method Magnetism – How Attractive Is Your Solution?
• Value Desirability – How Quickly Can They Perceive Value?
• Shareability Quotient – How Easy Is It for People to Share?
• Brand Sustainability – How Long Can This Topic Grow?
The Podcast highlights the importance of Niche which has the potential to make its position more persistent and sustainable. It must have the following factors-
1. PROBLEM INTENSITY: must be a topic that is a big problem area- a recurring one for many.
2. MARKET PROPENSITY: It must have the ability to cause course disruption if not addressed- people must find it very necessary.
3. METHOD MAGNETISM: The method must have a unique style and include tech-driven tools.
4. VALUE DESIRABILITY: It must have a quotient to create value people are willing to pay. People must get quick wins.
5. SHAREABILITY QUOTIENT: The content must be easy to share – community access, and referral programs.
6. BRAND SUSTAINABILITY: How long can the brand stand the test of time- use of evergreen principles coupled with evolved trends
How to identify Your Niche is the Very Big Task,But You simplified this with very ease Siddz. What I learnt 1.Is The Problem You want to solve is One time Solution or Recurring Problem 2.Is Your Niche is Highly Searchable by so many of people in the Internet? 3.Is Your Solution is attracting any audience when you post in social media? 4.Let them taste your “Formula” by offering FREE Course/Webinar 5.Is Your Solution is Sharable to any of their FRIENDS without reminding them in your webinar/course? 6.Is Your Niche is going to be there for Long Period Of Time in the Market? These are my Action Points when i listened to this Podcast By Siddz
Yes got the idea .how to comply this? Any resources from where can get the crystal clear idea of niche profitability?
1. Problem intensity – How big is the problem you want to solve.
2. Market propensity – How hungry / urgency – Propensity –
3. Method magnetism – If you method is unique/ distinct. Test by sending teasers
4. Value desirability – pay for your product. Free webinars. Testimonials and stories of your members. Documenting and sharing. Sharing value proposition. Crack a 2 hour webinar.
5. Sharability quotient – Proudly able to share and recommend with others. Craft a memorable name for you product.
6. Brand sustainability – How long can your community grow? Valid for how much time. If others have lasted, then you can also last.
Extremely powerful insights, that is going to help to identify our niche, gives absolute clarity to know the market first before catering any service.
This podcast really helped me to gain new insight to revisit my micro niche to ensure that, I am going in the right path and helping the people who are in grave need of help in order to come out from their problem and live fulfilling life what they desire. Since now I am in a brand name creation stage, the information is very useful and came to my rescue to start my coaching journey with a big bang aiming the results in mind. ! Need less to say that, all other tips are gong to be applied while continuing my journey as a successful coach..!
Thanks Sidz, for sharing this useful content, exactly when I am in badly need of it..! at the right time..!
Great awareness of bring specific
KEY TAKEAWAYS:
#Problem Intensity:
1. Choose a niche addressing a significant, urgent problem.
2. Must be a recurring issues, which have more demand.
3.Strong competition indicates a potent niche.
#Market Propensity:
1. Gauge audience’s eagerness to solve the problem.
2. Financial readiness and emotional urgency boost niche potency.
#Method Magnetism
1. Develop a unique, memorable framework.
2. Use technology to enhance appeal and keep solutions simple.
#Value Desirability
1. Offer quick wins and emphasize results through testimonials.
2. Clearly communicate benefits to boost initial appeal.
#Shareability Quotient
1. Make it easy for people to share your solution.
2. Use a catchy brand name, shareable content, and referral incentives.
#Brand Sustainability
1. Ensure long-term potential with evergreen or evolving trends.
2. Check for growth opportunities within related markets and research established brands.
Problem Intensity, Market Propensity, Method Magnetism, Value Desirability, Sharability Quotient, and Brand Sustainability by analyzing these factors we can understand the niche potency. This is wonderful article where we can varify if our niche has the sustainability or not. Thank you Sidz.
My key learnings from this podcast: Niche Potency 6-step formula to discover – If Your Niche Will Actually Make You Money
1.Problem intensity: one time or recurring problem; Guage if the problem is disrupting their daily life. Observe your competitors. If there are several thriving brands solving the same problem, niche is potent and has demand.
2.Market Propensity: how hungry is the target market – desire to solve the problem, searching the solution. Are they ready to pay for solving their problem? Look for emotional urgency – how quickly people are engaging in the solution
3.Method magnetism: if your method is distinct – unique, which sets your method attractive, how easy it is for others to adopt, how much people are engaging on Social media.
4.Value Desirability: Offer a quick win and whether they will be willing to pay for it. Use testimonial to showcase who people have achieved results, create a simple value preposition for people to understand how much value you deliver.
5.Shareability Quotient – How Easy Is It for People to Share: how much people want to recommend you to others, or easily share your content to others. Memorable method/ brand name – a niche that’s easy to talk about. Add benefits – referral program.
6.Brand Sustainability: is it just a trend or is it something that is valid for next 10-15 years too, is it evergreen? You can evaluate by looking at long standing brands. Market size – how can the niche branch and expand.
6 Simple Tests to See If Your Niche Will Actually Make You Money (or Just Waste Your Time)
Niche Potency
Step 1: Problem Intensity – How Big Is the Problem?
Identify the Pain Points
Check for Recurrence
Look at Industry Standards
Step 2: Market Propensity – How Eager Is Your Market?
Survey the Audience
Assess the Financial Readiness
Analyze Emotional Urgency
Step 3: Method Magnetism – How Attractive Is Your Solution?
Use Unique Frameworks
Incorporate Technology
Provide an Easy Entry Point
Step 4: Value Desirability – How Quickly Can They Perceive Value?
Offer Quick Wins
Leverage Testimonials and Case Studies
Communicate Benefits Clearly
Step 5: Sharability Quotient – How Easy Is It for People to Share?
Create a Catchy Brand Name
Build in Shareable Content
Add a Referral Program
Step 6: Brand Sustainability – How Long Can This Topic Grow?
green or Evolving Trends
Think About Market Size
Observe Long-Standing Brands
My learning is to see if the entire niche is sustainable
Niche Potency …
Problem Intensity: How soon target market want to solve this problem
Market Propensity (Survey Students & Do research; Check urgency, Emotionally Invested, Greater The Willingness to Invest) ; how hungry is target market
Method Magnetism – Distinctive Framework … How easily accessible, test method appeal – by posting on social media …
Value Desirability : How quickly they are experience immediate benefits … Sample of the content, quick results … Use testimonials – to demonstrate value desirability by sharing results; highlight most significant value of your product … Value desirability within 2 hours …
Sharability Quotient: The more we could test and proudly recommend, that itself is validation of niche potency … Create aha moments in content, in community .. customer experience, course, hackathon; Method Name
Brand sustainability – Evolving trends, ever green needs …. Market Longevity – Long standing brands …
Brilliant analysis. Value desirability was a bulb on moment on which I have to work.
Great insights on validating on our niche.Thanks Sidz. 1) Problem Intensity
How big is the issue you want to solve?
Is it a recurring pain point or a one-time thing?
Gauge this: Whether it disrupts your target audience’s daily life. The more it disrupts, the more they will invest.
2) Market Propensity
How hungry is your target market to solve the problem?
Look at the competition in the market.
Steps:
Do surveys and research.
Check Quora.
Check for urgency or if more people are willing to spend out of emotion.
3) Method Magnetism
How unique is your method? (Unique tool, codex, technique, etc.)
How accessible and easy it is.
Share teaser content on social media.
4) Value Desirability
How quickly is your target audience willing to invest to get the value of your product?
Actions:
Give quick wins for your target audience.
Use testimonials or case studies.
Create a simple value proposition.
Crack a 2-hour free webinar—people will pay if they see value.
5) Shareability
The more people recommend you, the better it validates the potency of your pitch.
6) Brand Sustainability
Bring a new kind of freshness in your methods.
Create a memorable name for your community & brand.
Steps for sustainability:
How long can this topic/community grow?
Is it valid for even 10 to 15 years?
Evergreen topics sustain themselves.
Have a combo of evergreen topics and trendy methods.
Observe and adapt longevity by watching other successful brands.
The 6 points were so relevant. Never really thought about my niche from this perspective. Big breakthrough for me. Thank you Sidz.
In order to make our Nice more Potent, we need to concentrate on following
1. Problem Intensity- Whether people are facing this problem continuously and the target audience feels they are struck in this problem for a long time
2. How hungry is the market? How this particular problem is making their life miserable
3. Whether our Method has magnetic power- To test in the market through teasers
4. Whether the value we are providing is desired by our target audience
5. Whether people are willing to Share our solution to their circle
6. Whether brand is strongly positioned to sustain for a long time?
My Observations on Choosing a Niche
Choosing a niche is huge when it comes to starting anything worth your time. Here’s what I’ve seen and felt:
1. Real Problems Matter: It’s got to be a problem that’s real, that people feel every day. If it’s just some random issue, forget it. I noticed that the more it hits home, the better the chances people will pay attention. I’m talking about those problems that mess with life, not the ones people just brush off.
2. People Gotta Want It: If people aren’t ready to fix the problem, it’s a waste. I realized that checking in with the audience first—seeing them talk about it online or even running a quick poll—tells you if they’re serious. Money talk? Even better. When people are used to spending on this, you know it’s real.
3. Your Twist Counts: What makes your take different? If it’s just the same old, it won’t fly. I’ve learned that having a new spin, whether it’s your method or some tech you throw in, pulls people in. But don’t complicate it; make it simple enough that anyone gets it.
4. Show Wins Fast: Nobody’s got the patience to wait months to see if it works. I noticed when I gave people something small that worked right away, it kept them hooked. Show off real stories and focus on what they gain—not the tiny details.
5. Easy to Spread: If people can’t explain it to their friend in one sentence, it’s too complicated. I saw how a catchy name and simple, shareable bits (like videos or quick graphics) made a big difference. And hey, if you can add a referral bonus? Even better.
6. Think Long Game: If your niche is just a hot topic today and gone tomorrow, it’s risky. I’ve lived through seeing trends come and go, but the ones tied to big themes (like health or tech that keeps evolving) stick. Make sure there’s space to branch out later too.
Totally loved this
Long lasting Problem
Disrupting the Audience in their Daily lives
Competition in Market – If there is lot then problem is real
Reality of Problem
1. Is Market Hungry
2. How many people are asking
3. Check how much Urgent People are spending money without hesitation
4. Are they emotionally invested in solving the problem
Method Magnetism
1. How unique is your method
2. Unique tools and Technology
3. Codex
4. How Easy it is to access
5. Interest and Engagement on Social Media
Niche Potency – Value Desirability
1. Give Sample to audience – if they benefit then they will be paying for the course as well
Shareability Quotient
1. How many ppl share your product to others how proudly they share and That itself is a validation of niche potency
Compelling desire
1. Craft a Memorable brand e.g. – ILH
Brand Sustainability
1. How long this topic can grow
2. Is it a short term trend or valid for 10 to 15 years from now
3. Evergreen needs and Topics
I love the way this podcast is explained. This will save 2 years for any beginner in the coaching industry. The niche cannot be chosen by looking at others’ results or based only on the individual’s passion. This is an eye-opener. Solve a big problem for a hungry market; they have to get some quick value out of what we offer and the money they invest so that they can invest in our high ticker offers. They have to share their result and refer us to other so that we can grow faster.
How to make your niche irresistible and profitable?
The top coaches followed a few patterns to make crores using this framework.
Areas:
(1) Problem Intensity: How big is the problem you want to solve?
Ask yourself 3 questions:
Q. 1. Is the problem one-time or recurring?
➡️ Your niche might lack intensity if you are NOT solving a long-lasting problem.
Q. 2. Is the problem affecting your target audience’s daily lives?
➡️ The more a problem disrupts the lives of your target audience, the more they are READY TO INVEST IN A SOLUTION.
Q. 3. Look at the competition in the market.
➡️ If many people are solving the problem, it’s real and intense.
(2) Market Propensity: how hungry is your target market to solve that problem
How to find this?
2.1. Survey and research your target market on Quora and similar forums.
2.2. You can check for urgency by looking at how quickly people adopt a particular solution.
2.3. Identify if people are emotionally invested in solving the problem. The more emotional they are, the more likely they are to invest in the solution.
(3) Method Magnetism: How fresh and unique is your method to solve that problem?
3.1. Can you ensure that your method is distinct and unique?
Do you share any specific tools, frameworks, templates, etc.? For instance, Siddharth Sir shares the Codex.
3.2. Evaluate how accessible your method is and how easy it is for people to use.
The easier it is, the more magnetic it will be.
Share teaser content on social media and if it gets engagement, the more magnetic it is.
(4) Value Desirability: How quickly can your target audience perceive the value of your product?
Offer a quick win or sample to your audience. If they experience a quick benefit, they invest in it.
4.1. Use Testimonials: Demonstrates how quickly people see results.
4.2. Create a simple value proposition: The faster people understand the value, the faster they will invest. Hence, if you can crack the 2-hour free webinar, you needn’t conduct a 2-3-5-day workshop.
If you can establish the value desirability in 2 hours, people will be ready to buy.
(5) Shareability Quotient: How easily/quickly people want to share with their friends and family.
The more you can test if people proudly recommend your product(s) to others, through referral or partner programmes, that in itself is a validation of your niche potency.
If you can create aha moments in your community, people are inclined to share it with others.
So WORK ON YOUR CUSTOMER EXPERIENCE.
To increase the shareability quotient, craft a memorable brand or method name that’s easy to remember and share.
The faster people understand the value, the faster they will invest.
(6) Brand Sustainability: How long can your topic/community grow?
1. Assess if your topic has evolving trends and evergreen needs. Evergreen niches sustain themselves. Your topic should be a combination of evergreen concepts and evolving technologies.
2. Look at how broad your potential market is: If you can expand your niche into sub-niches, the greater longevity there is.
For this, look at established brands. If others have lasted, it’s an indication that there is sustainable growth potential.
This Particular podcast has give a very different thought towards my Services and products which I am building for my Clients and community. This particular podcast is not only a way to scan my Niche but also given me ideas and powerful pointers I must consider before conducting my Webinar
-Free webinar but still long hrs with immense value
-Showcasing all unique tools i will be sharing
-Method- Distinctive & Unique
-Clarity & not Confusing-for maximum Conversion
and before building a powerful and Impactful product
-Result Oriented and not just Getting tickets for me
-Very Specific- Solution focussed and System Oriented
My Product N Services shouldn’t be just an another one but the only ONE out of many.
Is your niche a goldmine or a time-waster?
Problem Intensity: How significant is the problem you’re addressing? Is it a recurring pain point that keeps surfacing for your clients, or is it something that needs a one-time fix?
Value of Your Solution: Does the solution you provide create real disruption and transformation for your client, or is it a more general answer? This will impact whether they’re willing to pay for it.
Market Competition: Are others already addressing this same problem? If so, what makes your approach stand out?
Client Research: Engage with your clients and students to uncover if they’re genuinely invested—emotionally and financially—in solving this problem. Are they willing to pay to get this off their plate?
Method Magnetism: How fresh and unique is your method? Test it for ease and appeal, and share teaser content to gauge if it’s strong enough to draw attention, even as free content.
Offer a Quick Win: Provide a small, sample solution that gets them tangible results fast. This could spark interest and build trust for bigger investments down the road.
Sharability Quotient: How proud would clients be to act as affiliates? Aim to create that “Aha!” experience that makes them want to share it with friends and family.
Brand Sustainability: Look at others in your niche who have achieved long-lasting success. Studying big brands that have stood the test of time can offer clarity and help you refine your path forward.
How big is the problem your solving?
Is there urgency in the market to adapt for solution?
Is this problem repetitive or one time?
Is the solution for problem has unique methodology so that you can stand out from the traffic?
Are you able to communicate benefits and able to generate quick wins to kick start momentum?
How attractive is your brand, referral program? Is it being easy for people to share?
How long can this topic grow? Is any one in the same topic have sustained in the market?
Very crisp and clear introduction of Niche and Micro niche.
Helpful in understanding the potency.
This blog is a goldmine for those who are serious about taking up their passionate subject online, to coach their students. Each and every line is very powerful and insightful that gives absolute clarity on what a coach should introspect about the prospects of his coaching. There are six important steps here which help the coach to thoroughy narrow down his niche by researching the pros and cons systematically, instead of simply jumping in without proper analysis.