Learn The Secret Anatomy of a Lead
Ever wonder why some leads seem to turn into clients at lightning speed while others drift away, never to be seen again? Here’s a spoiler: it’s rarely about one slick pitch or a perfectly written email. In today’s world, people are bombarded with options, information, and countless distractions. For them to choose you, they need something deeper, something that builds trust.
So what’s the real secret? It’s called the multi-touch formula—a structured approach that creates a journey for your leads, building trust across different channels long before they ever think of hitting the “buy” button.
In this post, I’ll walk you through the basics of this formula, why it works, and how to start using it to turn leads into loyal clients.
Let’s break it down. The multi-touch formula is about meeting your leads where they are and nurturing them across several points of contact. Think of each touchpoint as a step in the journey that builds credibility, educates, and subtly pre-frames their perception of you as a trusted authority.
Here’s why this formula is so powerful: single touchpoints don’t work as they used to. Back in the day, one great pitch might have been enough to close a deal. But today? People are skeptical. They’ve seen a thousand “great offers” and heard endless pitches. They need more than that—they need to feel like they know you, understand your values, and trust that you can deliver.
The multi-touch approach does just that, creating a layered experience that resonates with your leads and makes them more likely to take the plunge and buy.
So, what does the multi-touch formula actually look like in practice? Here are some of the key elements:
1. The Power of First Impressions Across Channels
The first touchpoint is often the most crucial. This could be a piece of content on social media, a blog post, or a short video. But don’t stop there—ensure that first impression seamlessly leads them to the next interaction, keeping the flow natural and engaging.
2. Consistency is Key
Consistency in your messaging builds trust. Make sure each touchpoint reflects your brand’s core values, creating a cohesive message. Repeated exposure to a consistent brand voice across platforms (like social media, email, and even live events) can make a massive difference in how leads perceive you.
3. Use High-Value Content to Educate and Engage
When people find value in what you offer, they’re more likely to stick around. By creating content that educates or solves a problem, you’re giving them a reason to keep coming back. Think about webinars, guides, and interactive content that shows you know your stuff and genuinely want to help.
4. Pre-Frame Their Expectations
Pre-framing is a subtle art but powerful. It’s about setting up your leads to understand your value before they’ve even considered buying. Through storytelling, testimonials, and behind-the-scenes looks, you give them insight into who you are and what you can do for them.
5. Utilize Email and Social Media as Repeat Touchpoints
Different channels serve different purposes, but they all work together. An email sequence keeps the conversation going, while social media allows for quick, engaging interactions. These multiple touchpoints reinforce your brand and keep you top-of-mind.
6. Transition to the Close Seamlessly
When your leads have had enough valuable interactions, the close will feel natural and inevitable. Each touchpoint they’ve encountered has built trust, and by the time you’re ready to offer them something, they’re already primed to say “yes.”
If you’re a coach, creator, or entrepreneur ready to break free from the endless cycle of “one-time pitches” and start building real, lasting relationships with your leads, it’s time to put the multi-touch formula into action.
Imagine your leads feeling confident and connected to you long before they even think of buying.
Join me in my upcoming AI Coach Launchpad Webinar, where I’ll break down this multi-touch formula in detail. You’ll learn how to set up a structured approach across channels, turning skeptical leads into loyal clients.
Ready to dive deeper? Reserve your spot at 11 AM and let’s turn your business into a lead-conversion powerhouse. This is your chance to stand out, build trust, and finally achieve that breakthrough you’ve been waiting for.
No Recordings or Replays
248 replies to "How to Turn Browsers Into Buyers: The Secret Anatomy of a Lead"
1. Use multiple interactions to build trust with leads over time, so they feel more comfortable choosing you.
2. Be consistent across platforms and share helpful content that solves their problems to make them see you as reliable.
3. When it’s time to make an offer, it will feel natural because they already feel connected and trust you.
Part 1
The real anatomy is what are the leads thinking about
First impression about me, to be mapped out
How do I want ATM Creations t be perceived
What info they need?
What comparison they are doing?
Part 2
Take it next level, understand the power of multi touch marketing
Step 1 : choose multi platforms
Step 2 : Align these platforms
Step 3 : Give same flavor
See
Part 3
Preframing the leads across channels
Setting the context of every interaction
Give high value content
Part 4
Role of content depth and consistency
Build depth and ever green channel
Maintain consistent posting
Part 5
Trust building
Engage with comments, likes
Part 6
Convert your leads through seamless offers
This post is so precise on the topic it helps to make it understandable how to connect with leads and exchange value.
To enrich them with the power of clarity of knowledge.
💥💥Lead Generation 💥💥
🌿 Create a journey
🌿 What they r thinking about
🌿 Map out their journey
🌿 What doubt market hv about you
🌿 What are the barriers
🌿 Multi touch market
🌿 Repurpose your content
🌿 Seamless offer
🌿
– What the potential customer thinking about?
– Analyse their common objection
– How do you want the brand to perceive?
– Pinpoint on what they are seeking for?
– Develop a path that nurtures them
– Strategies to dissolve their challenges
– Multi-touch marketing, multiple platform
– Align content with each channel
– Focus which platform leads are more active
– Redirect from one platform to another
– Pre-framing your lead
– Positioning your key message
– Setting context
– Content, Depth and Consistency
– Build depth and evergreen channel
– Maintain consistent posting daily or weekly
– Be relevant
– Repost for lead generation
– Trust Building
– High value interaction
– Personalize advice
– Share story
– Emotional Connection
– Make yourself accessible
– Convert leads through seamless offers
– Free Webinars
– Educate to Engage
– Offer product
My takeaway
1. Interact with leads multiple times to build trust, so they feel good about choosing you.
2. Share useful content regularly to show you’re reliable.
3. When you make an offer, it will feel easy because they already trust you.
1. First Impression: Understanding about their thinking
2. Multi Touch Point- Different channels with same flavor
3. Re-enforcing
4. Consistency
5. Trust Building with high value contents
6. Offer seamlessly
Clearing the doubts
Covering the their Needs
Then will nurture them to get them into the community
Multi touch Marketing – Need to engage on every platform that is available to engage with our lead
I will work on this as now I am already doing it on Instagram and Facebook. Soon will build YT
Sharing the High Value content with our leads so that they feel it and understand our position.
Being consistent in sharing the content.
Build trust to attract our leads. Share more value and connect emotionally.
Podcast Learning
Learn The Secret Anatomy of a Lead
How to Convert Browser Into Lead
Part 1- Define how you want to be perceived, Doubts to clarify
What exactly client require, What results are you giving, Analyze your objections.
Part 2- Multi-Touch Marketing
Part 3- Pre framing-setting the context, Offering high-value content,
Part 4 – Understand the role of, super value content, a) Build depth of the content evergreen b) Maintain consistent posting C)
Part 5- Trust building -Through High-value content-Meaningful connection with the clients /student
Part 6-Convert leads to seamless offers.
Free Webinars are the Ultimate Anatomy ..
I need to implement the following points after going through the podcast.
1. need to understand the Audience what they are thinking about ,what I can offer to their problem.
2. need to know deep for their objection handling.
3. I need to create Multiple platforms for more reach.
4. Setting up the context, creating the high value content to build trust.
5. Need to be consistent about content in depth.
6. Need to connect 121 with people high value leads.
7. have to be vulnerable to relate with their life and be genuine.
8. have to create lots of offers simple nd many reminders to follow up.
9. creating teases the trailers and full movie in webinar
Part 1: Understand what they are thinking about – understand their first impression about you
-what kind of comparisons are they making/and thinking
– analyse their common objectives
– Multi-touch strategies to use
Part 2: Multi-touch marketing
– choose the top 2-3 platforms (identify where your audience is)
– plan content as per channel
– Cohesive – everything should sync in
– Integrating the touch-points – the core message should be the same
– create subtle reminders
Part 3: Pre-framing your leads across channels
– positioning
– high-value content early on
– reinforce the key message throughout the content piece
Part 4 – Role of content depth and consistency
– build depth and evergreen content
– maintain a consistent posting
– timely updates on happenings in the world
– repurpose the content
Part 5 – Trust building
– offer quality over quantity
– value each interaction – emotional connection
– share stories and experiences
– make yourself accessible – social media links
Part 6 – Convert your leads through seamless offers
– free webinars – full movie
– teasers – social media content
– trailer – long-form content
These are some power-packed pointers in lead generation! Thank you Sidz
1. Understand what they are thinking about? First Impression, their journey, analyse common objections, doubts, scepticism
what they need at different stage, what kind of comparison, hand holding they need
what are the barrier, testimonials, assurance
2. Understand the power of multi-touch marketing
Choose multiple platforms, align your content, integrate your content with same flavour to get cohesive
re-enforce, interlink to multiple platforms
3. Pre-framing : Setting context,building curiosity, offering high value content in early video, re-enforcing message
4. Build depth & ever green topics, Maintain regular posting, timely, relevant, longevity
5. Establishing Trust through high Value interactions: 1-1 messages, value each interactions, make it memorable, share stories & make it relatable, make your self accessible, available to help
6. Convert leads to seamless offers
Hi, this was quite insightful. I got the following major points:
1) Read their Mind (what they are thinking about our brand)
2) Develop Solution based on their anatomy
3) Be Everywhere (Multi touch) and have similar flavor content
4) Content should be super valuable: It should have “Depth”
5) Maintain consistency in your content
6) “Trust” is most Important: Focus on “Quality” & “Accessibility”
7) Give seamless offers for “Conversion”
Thanks
Multitouch Formula
Browsers to Buyers
1. Understanding what they are thinking about
First Impression
Common Objection
Try to clear all doubts
2. Multitouch Marketing
Don’t on one platform
Be available on multiple
Align youeself everywhere
Integrate all touchpoint
3. PRefaming Lead from Setting Context
Setting COntext and Identify Problems
Offering High Value
Reinforce the key message
4. Role of Content Depth and Consistency
Build Depth and Evergreen Concept
Maintain Consistant Posting
Repurpose for Content
5. Publish Trust in Each Interaction
Offer Quality Vs Quantity
Share Stories and Experience
Make yourself Accessible
6. Convert Lead to Seamless Offers
Free Webinar
Thank you, Sid.
This approach that involves engaging leads across multiple touchpoints to build trust and credibility before they consider buying from us. Also, maintaining a consistent brand message across all channels helps build trust and recognition as will.
So, let’s provide educational and problem-solving content to keep leads engaged and coming back to us. After multiple valuable interactions, closing the sale feels natural and inevitable.
Top 6 tasks I’m going to do:
1. Create engaging content across channels to make a strong initial impact.
2. Maintain a good brand message across all platforms to build trust.
3. Produce educational and problem-solving content to keep leads engaged.
4. Will use storytelling and testimonials to set up leads to understand your value.
5. Utilize these email and social media for repeated interactions.
6. Will make sure a smooth journey from initial contact to closing the sale.
Let’s make this journey useful for us and our leads as well.
Brand perception, what are the barriers, give them testimonials
power of multi touch marketing, – multiple channels, align the conents, integrate the contents, cohesivebess, leads that are actuve ub linked, fb,
Pre framing – Context, high value contents, reinforce the key message
role of content depth and sharing – build depth, consistent posting, re purpose the old content if relevant today,
trust building – offer quality over quantity, share real life stories,
provide seamlesss offers – reminders, free webinars.
Super awesome podcast here are my few learnings and aha moments:
The real anatomy of the lead is what they are thinking about, what is their first impression about you…
– Define how your brand to be perceived
– What do they need to be reassured
– What information do they want
– Develop the path that nurtures them
– What are their objections
2) understand the power of multitouch marketing
– choose multiple channels to engage
– align your content with each of these channels
– integrate with these multiple touch points, be cohesive
– tailor your content to match the channel
– create some subtle reminders to bring them back
4) – Build depth and evergreen content
– Maintain consistent postings
– Repurpose content for longevity
5) Establishing trust trough High value interactions
– replying to comments
– providing values
– offer quality over quantity
– make yourself accessible
6) Closing seamlessly
Hi Sid
its so clear and precise a very specific .
This is great and beautiful insight.
Very smart move to have multi touch points for marketing.
Setting Context sound easy but may require lots of efforts.
Very True the content is the king. and timely updates and relevance is most important.
We need to establish trust base don the value being offered and each time give something new and from the real life.
very important is your response to inbox messages.
6 Steps (nutshell):
1. Understanding the real anatomy of the Lead – that they want
2. Muti touch Marketing – Tailor our content for all touchpoints
3. Pre-framing our and across all channels
4. Content Depth and consistency – evergreen content, repurpose our content
5.Trust building – establish with high quality interactions
6. Convert leads through seamless offers
Cant wait to utilize all these steps and valuable insights, thank you 🙏💐
6 parts of this secret anatomy is
a.What your potential lead is thinking about?
analyse their common objection.what do they need at each step of journey?
b.understand the power of multitouch channels to engage.Align your content with each of these platforms.
There has to be a cohesiveness.
–try to post it there where you feel more traction.
–Use every touch point to interlink each other.
–pReframe your leads to your message.
–Content,depth and consistency
build depth and evergreen content
maintain regular postings
repurpose c content for longevity
–Trust building
one to one messages.
value each interaction.
Story telling
make yourself accessible.
–You need to convert your lead through seamless methods.
It was amazing to know about the multitouch marketing, aligning your content and creating depth in the content.
• Podcast Take-away
○ What potential leads are thinking about?
○ What would be their journey after they join you
○ What could be their objections
○ How can you dissolve their objections
○ What is the information they would want
○ Have multi-touch marketing (have presence on diff social media channels)
○ Ensure content in all channels is aligned
○ Post on one channel & give link to another channel
○ Nobody buys in the first
○ Deliver high value content in first 10-15 secs or 1-2 mins
○ Consistently post on social media
○ Have high value interactions through comments
○ Share stories which are relevant
○ Teaser – reels/ trailer – long video/ movie – webinar
Key learnings from this podcast:
1. Understand what they are really thinking about?
a. Their first impressions about you?
b. Analyze their objections & address the same.
c. What are they seeking really?
2. Understand the power of multi-touch marketing.
a. Choose multiple channels to engage on.
b. Align your content with these channels.
c. Integrate & interlink these touch points, for seamless and cohesive experience.
d. Ensure that content build on the interaction.
e. Tie everything to your core message.
f. Create subtle reminders.
3. Pre-frame your leads across channels.
a. Set the context of each interaction.
b. Offer high value content early.
c. Reinforce the key message throughout the content.
4. Understand the role of content depth & consistency.
a. Build depth and create ever green content.
b. Post consistently. Timely updates. Repurpose old content for longevity.
c. Role of content depth and consistency.
5. Build Trust through high value interactions.
a. Offer quality over quantity. Value each interaction and make it more memorable.
b. Share stories and experiences that are relatable.
c. Make yourself accessible.
6. Convert leads through seamless offers.
a. Clear and simple next steps. (ex: invite to webinar).
Here are my learnings for this podcasts:
1. What they are really thinking about? first impression, common objections.
– brand to be perceived
– What they need at each stage
– What they really want?
2. Align the content with multi-touch points
– Integrating the touch points
– Get back to core message
3. First 1-2sec deliver the high value content
4. Content depth and consistent
– Ever green content
– Consistent posting
5. Trust building
– offer quality interactions
– 121 content
– make it memoriable
– Story telling
– Make yourself accessable
6. Convert through seemless offers in webinar
– Teaser
– long video content
– Webinar
The top learning are
1. Connect to the leads meaningfully and to their current problem sensibly
2.Repurpose your old video and old leads in a timely fashion
3.Do not bore them and have 3 set of impression , free video, trailer and then webinar
1. Analyze common objection.
Address mapping out our ICP concern, skepticisim and develop a path to nurture their interests.
2. Build Multi touch strategy.
3. Be consistent and establish trust.
4. Educate and engage
1. Understanding what they are thinking and break into 3 steps.
2. Define how do you want ur brand what kinda scepticism? What information they want etc etc.
3. Analyse your objections and what are all the barriers
4. Understand the power of multi touch marketing. Multiple touch … Linkedin fb YouTube
5. Align ur content … Integrate with these touch points …
6. Subtle reminders
7. Pre frame ..set the context ..hook pain point curiousity high value content reinforce the msg …PREP plan
8. Role of content depth and consistency
9. Trust building through high value interactions
10. Offer quality , 1 to 1 msgs replying to their msgs … Make it memorable..share stories and experiences and make yourself accessible
11. Need to convert leads through seamless… subtle reminders follow up ..free webinars …
Excellent 👌👍😃
My Top 3 takeaways are:
1. Multi-Touch Trust-Building
Engage leads through a structured, multi-channel journey that builds trust over time, not just with a single pitch.
2. Consistent, High-Value Content
Share valuable, educational content across platforms to reinforce your brand and show genuine expertise.
3. Seamless Engagement and Transition
Use email and social media touch points to keep leads connected, naturally guiding them towards conversion.
Takeaways:
1. Choose multiple channel
2. Align content across all channels
3. Integrate the channels
4. Give high value content initially
5. Reinforcing
6. Build evergreen content
7. Regular posting on channels
8. Offer quality over quantity
Turn browsers into buyers
* multi touch formula – make them say i cant say no
1. what they are thinking about -> you need to understand what is their first impression about you -> map out their journey -> analyze their common objection
2. power of multi touch marketing
multiple channels to engage -> align content in every channel -> integrate these touch points
in essence..the big picture should be same in all channels and it ties to your core message..
3. preforming leads across channels
setting context of every interaction, offering high value content within first 2-3 mins, reinforce key message thorough out…
4. context depth and consistency
build depth and evergreen content, maintain consistent posting,
repurpose content for longivity
5. Trust building
offer quality over quantity (emotional connection), share stories and experiences, make yourself accessible
6. Convert lead thorough seamless offers
(webinar formula)
I will be doing multiple touch points ,
Authentically adding value
Doing consistently in multiple platforms
1)the real anatomy of a lead is to understand what are they thinking about. how do they think about you. how to do u want your brand to be perceived. what they need in their journey , analyse their objections
what could be the multiple strategies u can use
use their journey
2) power of multi touch marketing – have profile on every social networking platform – to engage with audience on every platform – to create multi touch points
make it cohesive on every platform
analyse which channels your audience uses more and build content on each platform to give the your core message. create subtle reminders
3) Preframing your leads: setting the context of each interaction, offering high value content early itself in every reel, podcast and blog
4)the role of content depth and consistency: understanding the role of maintain consistent posting, mix of evergreen content, make sure your relevant, think of longevity and use the older content for lead gen so make it evergreen and repurpose
5) offer quality over quantity, one to one messages, value each interaction over social media, make connection, storytelling , make yourself accessible, connect regularly
6) you need to convert your leads through seamless offers- free webinars, trailers are longer form content, teasers are ads or reels
How some leads buy instantly and others disappear ?
So what’s the real secret?
1. UNDERSTANDING THE REAL ANATOMY AND WHAT THEY ARE REALLY THINKING ABOUT .
2. UNDERSTAND THE POWER OF MULTITOUCH MARKETING.ALLIGN YOUR CONTENT WITH THESE PLATFORM
3. PREFRAMING YOUR LEADS ACROSS CHANNELS.OFFER HIGH VALUE CONTENT IN THE BEGINNING. REINFORCING
4. UNDERSTAND THE ROLE OF CONTENT DEPTH AND CONSISTENCY
.BUILD DEPTH AND EVERGREEN CONTENT.BE CONSISTENT.
5. TRUST BUILDING THROUGH HIGH VALUE INTERACTION. OFFER QUALITY OVER QUANTITY. SHARE STORIES AND EXPERIENCE, MAKE YOURSELF ACCESSIBLE.
6. CONVERT LEADS THROUGH SEAMLESS OFFERS.
The biggest learning was: 1) Repurpose your content for longevity 2) Map the objections of the learner and build your response that addresses it 3) Maintain your identity across multiple platforms 4) Offer quality over quantity
How your leads perceive you, Your intent matters, Build depth and evergreen content, have multiple touch points, consistency in uploading content, Have high value interactions- real world examples, Make yourself accessible, convert your leads into seamless offers, educate to engage- webinars
Great post. It’s almost like walking the talk (you follow what you preach ) — simple and practical !! Thanks for sharing this
1. Understanding the anatomy of Lead: 1st Impression & Common emotions
Brand perception, scepticism
What they need at each stage
What info they want
What comparison & commitment they can do
2. Multi touch point
Choose multiple touch point & is cohesive
Check where is your lead and tailor your Platform
Omnipresent on YT, FB, Sub stack
Improve the relationship is nurturing with time
Tie each touch point to connect to the core message
interlink to cross platforms
Remind them multiple touch point
3. Pre-framing
Setting context to each touch point
Give high value content in 1st 1min & reinforce your message
4. Role of content depth & consistency
Build depth & ever green content
Main consistent posting & timely update
Repurpose which have done well for Lead grooming
5. Trust building
High value interaction : Detailed answers, 1 to 1, Personalized feedback
Make yourself accessible with regular answering (1 email)
6. Leads conversion through Great offers
Free Webinars is key build up with Lead magnet to landing page & reminders.
classify based on Persona, Improve warming-up through polls..
great podcast, a lead can cpme from any where and all the content post by us should have connection.
series of meaningful conversations
1.browsers to buyers
a.what are they thinkng about
first impressions
map out their journey
common objections
define brand to be perceived
what doubts targwt market have abt you
what skepticism they hav
what do they need to reassure what they are talking.
pin point what they are seeking for.
what commitments can u offer them
path that nurtures interests
using their journey to guide your content n each channel
Mutitouch marketing
1.choose multiple channel to engage
cohesive
identify where leads are
relationshipw nurtured overvtime
interlnk to mutichannels
preframing leads
pstn urself
high value content early itself
reinforce key msg throughout congent piece
part 4
role.of content depth..consistency
repurpose 4 longevity
part 5
establishing trust thru high value interactns
121 msgs
value each interactn..
stories and examples
make urself accessible
convert leads thru seamless offers
teaser-long form content
movie webinar
Preframing content is something I have not tried. Obviously Trust and accessibility is important. I usually put up the same content on all six social media platforms, but should probably link them in a different way for better engagement.
My Learnings –
1) What are your potentials thinking
2) How do you want your brand to be perceived
3) Cohesiveness
4) Repurpose Content
5) Establishing valuable interactions
6) Connect Emotionally
Cream points that I found my Aha moments are
1. What is your audience thinking about.
2. Understand power of multi touch marketing be on multiple channels
3. Pre-framing leads across channels
4. Maintain evergreen content and be consistent with it.
5. Make yourself accessible (engage in replying comments)
6. Give seamless offers like free webinars to convert your leads.
1. What are they (Leads) thinking about you?
2.Developing multi touch points
3.Consistency is key
4.Repurpose your content
5.Value each talk – deliver quality work
6.Seamless Offers
Its really valuable podcast
If we use these techniques, then definitely we can convert the browsers into buyers
– Analyse common objection of trarget adiances
– Multi-touch marketing, multiple platform
– Align content with eachtouch points
– Focus which platform leads are more active
– Pre-framing your lead
– Repost for lead generation
– Trust Building
– High value interaction
– Personalize advice
– Emotional Connection
– Make yourself accessible
– Free Webinars
– Offer product
Understanding Multi touch points and marketing, offering high value content and to re inforce the msg. Role of content is most important
My takeaways:
Build Trust Through a Journey: Start by understanding what your leads are thinking. Know how your brand is perceived, address common objections, and be aware of any skepticism they might have.
Embrace Multitouch Marketing: Use multiple channels to engage leads, ensuring content is tailored for each platform. Each touchpoint should feel connected and add value to the last.
Pre-Frame Interactions: Set the context for each interaction. Guide your leads with a clear flow across channels to shape a cohesive experience.
Create Depth and Consistency in Content: Develop evergreen content, maintain a consistent posting schedule, and repurpose material for longevity.
Build Trust with High-Value Interactions: Focus on quality over quantity. Share stories, offer genuine experiences, and make yourself accessible to strengthen your connection with leads.
Understand what captures the customer’s attention in the first 1-2 minutes.
Focus on delivering content with depth and consistency to build trust. Emotional connection is key—share personal stories and make yourself accessible.
Create multiple touchpoints to engage with your audience over time.
Use “pre-framing” techniques to spark curiosity and hook listeners by offering high-value content early on.
Podcast: How to turn browsers to buyers – secret anatomy
Part 1:
1. Understanding what they are thinking about
2. First impressions & Common objections
3. How do I want my brand to be perceived?
4. What are the barriers that are creating objections to buy?
Part 2: Understand the power of multitouch marketing
1. Choose multiple channels to engage
2. Align content
3. Introduce these touchpoints – cohesiveness.
4. Identify which touch point engagement can be developed further
5. Create Suttle reminders.
Part 3: Pre-framing your leads – setting context
1. How I am building curiosity?
2. Reinforce key message
Part 4: Content depth and consistency
1. Build depth with ever green content
2. Maintain consistent posting
3. Timely updates – to stay relevant
Part 5: Trust building
1. Establish thro high value interaction – quality over quantity
2. Share stories and experiences
3. Make myself accessible
Part 6: How to turn browsers to buyers
1. Create seamless offer
2. Reinforce value
3. Suttle reminders
4. Educate to engage – webinar – offer the product
1. What is the target market looking for?
2. Dissolve their objections build trust at each touchpoint
3. Engage on various platforms and build human to human connection
4. Preframing – build curiosity, share high value content consistently
5. Reinforcing key messages, build depth in content
My key takeaways :
1. Understand what they are thinking.
What’s their perception about you? What are the questions running in their mind?
2. Nurture and engage via multiple touch points across multiple channels
3. Pre-frame by offering High Value
4. Depth & evergreen consistent content that builds trust
5. Quality over quantity
1. Ability to understand your leads thinking process
2. Multi-touch formula or plan that aligns with your core message/vision
3. Understand how your lead travels through various platforms and where they are most active.
4. build trust by providing high value in a simple and understandable way.
1) Understand your audience’s perception of the brand.
2) Create solutions tailored to their specific needs.
3) Be present across multiple channels with cohesive content.
4) Ensure your content is valuable and deep in insight.
5) Maintain a consistent content strategy.
6) Build trust by prioritizing quality and accessibility.
7) Offer smooth, appealing incentives to drive conversions.
Wow! Superb…
My takeaways are:
1. Create evergreen content
2. Consistency
3. Aligning topics on all platforms
4. Pre framing
Key takeaways:
Purpose of a lead magnet is to expand the trust
1- Understanding what they are thinking about- Understand Customer Psychology, first impressions matter, address common objections, create cohesive brand messaging
2- Multi Touch Marketing- Omni channel approach- Create a cohesive brand across all channels. Ties everything to your core message.
3- Pre-framing- a}Curiosity building b}High impact content c}Reinforcement of message
4- Role of content depth and consistency- Build depth and evergreen content; maintain consistency (thrice a week); repurpose content for longevity.
5- Establishing Trust through high value interactions- a}Quality over Quantity b} Share stories and experiences c}Make yourself accessible
6- Convert through seamless offers – Make it simple for all attendees
– understand the journey of the customer.
– keep the same core message on all the social media platforms.
– deliver high value content in the very beginning of the video.
– publish content regularly.
– Build trust by responding meaningfully to each interaction with the customer.
– keep the conversion of the lead to customer simple and seamless.
1.consistency in posting
2. Setting the context is important
3. Personalise through storytelling
-> Multi-touch formula
–> Should know what kind of information they are looking?
–> Identify and Remove Barriers that affecting them from registering
–> Contents should be tailored for each channel instead of publishing same content to all channels…
–>Maintain consistency and quality
All insights were new….and definitely touching all the points…that helps you to deliver value in a consistent manner as the first step for further lead generation.
💥💥Lead Generation 💥💥
🌿 Create a journey
🌿 What they r thinking about
🌿 Map out their journey
🌿 What doubt market hv about you
🌿 What are the barriers
🌿 Multi touch market
🌿 Repurpose your content
🌿 Seamless offer
🌿
ALL THE 6 PARTS ARE VERY IMPRESSIVE AND WHICH MAKES ALIGNMENT WITH THE CLIENTS AND EASILY WE CAN CONVERTED BROWERS INTO BUYERS.
SYSTEMATIC APPROACH , STARTING FROM REAL ANATOMY THEY ARE THINKING ABOUT TO CONVERSION OF LEADS THROUGH SEEMLESS OFFERS.
6 step journey of perfection to attract lead
Key learnings:
check what the customers are seeking for
Get the 1 st impression & analyse
Align your content by using multiple channels /platforms
Build curiosity in the initial message
Role of content depth
Trust building
Provide seamless offers
First impressions, journey , cohesiveness , choose platform, be consistent in what you are doing
Love you Sidz for LCC – Love, Care, Connection with high value content with depth. You care. You nurture. You create leaders. Blessed to learn
T – Touchpoints across channels
R – Reinforced messaging
U – Unique, valuable content
S – Seamless journey
T – Timely close
Big thank you. Love your blessings.
– First Impressions Matter: Start strong with a memorable touchpoint, like an impactful blog post or video, and lead naturally to the next interaction.
– Consistency Builds Trust: Maintain a cohesive brand voice across platforms to reinforce your credibility and values.
– High-Value Content Engages: Educate and solve problems through content like webinars and guides, making leads more likely to return.
– Pre-Frame Expectations: Use storytelling, testimonials, and behind-the-scenes content to set the stage for your unique value.
– Multiple Channels, One Journey: Integrate email, social media, and other channels to create a seamless path toward the close.
-First Impression creation.
-Positioning Brand
– Multi Touch Marking platform
– Integrate Touch Points
– Preframing leads
– Super valuable contents
– Trust Building
-Conversion of leads to offers.
My top learnings from this blog are these.
understanding the anatomy of the lead
Understand what they are thinking about
Be cohesive across platforms
multi-touch formula
consistent posting
repurpose content for longevity
trust building
offer quality over quantity
make yourself accessible
consistent posting
repurpose content for longevity
high quality interactions
I will be implementing these, when I design my lead magnet.
Top 3 learnings:
1. Reinforce the message over and over again throughout the content you’re interacting with the audience.
2. Think about how the customer’s think. Put yourself in their shoes.
3. Tell more stories. Make yourself accessible. Convert leads into customer’s seamlessly.
I’m going to share more stories, being honest Nd Authentic
The “multi-touch formula” builds trust across multiple points, making leads more likely to convert.
Initial impressions are crucial; use consistent messaging to build credibility.
High-value content (like guides or webinars) engages and educates, building a connection.
Pre-frame expectations through storytelling and testimonials, establishing your expertise.
Use email and social media for repeated, consistent interactions to stay top-of-mind.
A seamless closing process feels natural once trust is built.
1. Real Anatomy of lead & what they are thinking
2. Multi touch marketing
3. Pre framing your leads
4. Understanding content depth & consistency
5. Trust building
6. Convert your leads through seamless offers
Find the map target it
Focus on lead generation
Consistency
Very clear, 6 parts to the creation process. Understand the lead, map the lead and their perceptions of you do some branding. Create your intergrated system of all the socisl media plaforms to ensure cnsistent messaging and platform specific messaging. Be Consistent in posting to ensure it really builds up. Building trust takes time and effort but quality over quantity. Lastly the process of catching the lead – from ads to free webinars and seamlessly experience of payment for great value offered.
Part 1
2. what are they thinking about
3. define
4. Analyze objections
5. Desolve objections
Part 2
• Multi touch marketing – use multiple platforms
• Align your contents with each channels
• Taylor your contents
• Create reminders
Part 3
• Pre-framing
• Setting a context?
• Offering high value content at the beginning
• Reenforcing the msg
Part 4
• Super value content in short time span
• Consistent posting
• Repurpose old contents that has done well
Part 5
• Offer Quality over quantity
• Share stories and examples
• Make yourself accessible
• Value each interaction
Part 6
• Seamless offers with reminders
• Trailer
• Movie > webinar
• Offer your product
Understand, analyze and map with market needs.
Understand multichannel marketing.
Cohesiveness.
Reinforcing the message throughout
Build your content deep and be consistent.
Trust building and be accessible at all point of time.
Provide Seamless offers.
My Learnings
6 Parts
1. Understand what they think
1st impression
Analyse objections (barriers)
what they want – what you give
2. Multi touch marketing
choose multiple channel
align your content
Integrate
3. Preframing across channels – Leads
Setting context
Ist few mns
Reinforce the message
4. Deep in sharing
Build depth
Consistent
Timely update
5. Trust building
high-quality interactions
Share story and experience
Available
6. Convert
Free webinars
align content with each channel
build depth
maintain consistency in posting
Great anatomy with regard to Lead Generation. Multi touch marketing, Consistency and trust building are really important.
Points to note –
– understand what they are thinking – first impression- map their journey – what do they need to be reassured – what is the commitment that we offer – barriers – strategy –
– understand the level of multitouch points – more than one platform – insta, fb, linkedin – integrate – align – cohesive – same flavour – content builds on each interaction – interlink them to your other channel – and subtle call to action
– pre framing is required – by setting context – build curosity – give high value content – reinforcing the thought –
– give super value content – build deapth – regular posting – relavant –
– build trust with high value interactions – quality – personalised advise – share stories – engage and show you are available to help
convert your leads to – free webinars – I will apply all possible!
Map Out Target Audience’s needs
Create High Value
Re-purpose some of the old good content
Be relevant
Here are my main learning from the podcast :
First Impressions is powerful,
Consistency and
High-Value Content to Educate and Engage
Notes
These are my learning through this podcast
1. Intent
2. Multitouch Marketing
3. Pre-Framing Leads
4. Content Depth & Consistency
5. Trust Building
3 important learnings from this podcast on leadgen
1. Understanding the thinking process of your lead. What would be their first impression and how would they like to connect, their expectation and their objections.
2. Multi touch marketing (something that I learnt today). – Align your content on multiple touch points.
3. Preframing the leads by delivering high value content in the first few seconds of your video. This will tell them you mean value to them
Perfect Anotomy for lead generation. Valuable inputs that on all the platforms we need to post our content.
Woh here is my 5 point 1. Multi-Touch Formula: Build trust through multiple interactions instead of relying on a single pitch.
2. First Impressions Matter: Create strong initial touchpoints to guide leads to further engagement.
3. Consistency Across Channels: Maintain a cohesive brand message to enhance credibility and trust.
4. Value-Driven Content: Use educational content like webinars to keep leads interested and engaged.
5. Seamless Transition to Closing: Nurtured leads feel ready to buy when the time comes to make an offer.
#ilh#ilhfamily
The podcast is fantastic, with plenty of ‘wow’ moments. Here’s my takeaway:
*When creating a lead magnet, use multiple channels to engage with your audience.
Post consistently to keep your audience engaged daily.
*Repurpose evergreen content by bringing back valuable old posts.
*Focus on building trust with your audience.
*Prioritize quality over quantity to create a strong, effective lead magnet.
This version is concise and clearly conveys your main points. Let me know if you’d like any further adjustments!
Super Duper Idea…wow
1st Impression is very important
Handle common Objections
what kind of information they are seeking
Building Curiosity
Reinforcement
Set a context
6 steps
understand your customers
power of multi-touch pre-framing across all the channel points.
content depth and consistent posting
establish trust
convert leads through seamless offers
What I learned from this podcast – Converting Browsers into Leads by Sidz
Part 1: Understanding the Anatomy of a Lead
To convert browsers into leads, start by analyzing their mindset. Understand:
• Thoughts about Me: What do they perceive about my brand or expertise?
• Doubts and Questions: What concerns might they have about me or my offering?
• Needs and Information Requirements: Identify what information they’re looking for to make an informed decision.
• Objections and Concerns: Look closely at any objections they might have so I can address them effectively.
Part 2: Multi-Touch Marketing Strategy
Use a cohesive, multi-channel marketing approach to engage leads through:
• Tailored Content for Each Channel: Customize content to fit the specific social media platforms where my audience spends time.
• Clear Call-to-Actions (CTAs): Every piece of content should bring leads back to my niche and encourage further engagement.
Part 3: Building Curiosity with High-Value Content
Keep my audience intrigued by providing:
• High-Value, Relevant Content: Content that addresses their needs and interests.
• Reinforced Key Messaging: Repeat core messages to help my audience understand my courses value.
Part 4: Deep Dive into Niche Content
• Consistency in Posting: Establish a regular posting schedule to maintain presence and authority.
• Repurpose Successful Content: Reuse content that has resonated with my audience in the past.
Part 5: Building Trust
Develop trust by:
• High-Value Interactions: Use one-on-one and personalized messages to connect with leads.
• Relatable, Real-World Stories: Stories help make my brand more relatable, improving trust and credibility.
Part 6: Offering Seamless Conversions
When presenting offers, aim for clarity and simplicity:
• Clear and Simple Offers: My offers should be straightforward and easy to understand, ensuring leads know exactly what they’re getting.
Create a journey.
Build Trust & authority
Understand our lead
Use multitouch marketing
Align all & integrate
Provide value in the first few minutes and then reinforce the message
Be consistent
Make simple, seamless offers
Top Takeaways:
* Understand your Lead: Their intent, problem areas, their objections.
* Multi-touch Marketing: Have multiple touchpoints (FB, Insta, YouTube, Email, LinkedIn, etc.); Consistent content delivery in all channels; Interlink content across channels; Remind them of actions.
* Pre-frame: Context of the interaction (curiosity, problem solving, etc.); high value content; reinforcing the message.
* Content Depth & Consistent: Build depth and relevancy; Regular content delivery; Repurpose content for longevity.
* Build Trust: Offer quality rather than quantity (personal connection with leads, advises, 121 messages); Share stories and experiences to be relatable; Be accessible (respond to messages, )
* Seamless Offers: Teasers on the social media; Trailer is the long form content; Movie is the Webinar where customers buy your product/service.
1. UNDERSTANDING WHAT PEOPLE EXACTLY WANT
2. ACTIVE ON MULTIPLE CHANELS AND INETGRATE THEM
3. CONSISTANCY
4.DEEP VALUE-EVERGREEN CONTENT
5.EMOTIONAL CONNECTION FORMULA
6. SIMPLE OFFERS WITH REMINDERS
Clarity about lead gen technics is great, Now I think by following these methods I can start attract the leads.
1,real anatomy of lead
2.power of multitouch anatomy
3content creaction in proper mnner
4content depth
5 trust building
6.close feeling
My Top 5 Key Action Points:
1. Multichannel Marketing – Instagram, Linkedin, Youtube
2. In-Depth Analysis – About My topic and Consistent Posting Valuable Insights
3. Trust Building with Messages, Accessibility through WhatsApp
4. Creating Seamless Offers – Easy to Understand and Clarity on Journey
5. Working on First Impression and Common Objections
These are the top 5 elements I need to work on for my coaching business!
Turning your Browsers in to Buyers shows us the necessity of creating an environment of TRUST by a simple six steps.
1. first impressions – understanding the real anatomy of a lead and create an excellent impression
2. consistency – build trust.. choose multiple channels to engage and integrate. nurture the relationship with your message aligned
3. Pre-framing your leads across all your channels – reinforce the key message, offering high value content
4. trust through establishing high quality interactions – email and social media with even personal one to one connect
5. make yourself accessible and engage yourself..
6. turn your browser to buyers – where your leads feel confident and trust you to buy
So Many AHA moments: 1. Analyse the thoughts of Lead
2. Power of Multitouch…choose multiple channels to engage, align and then cohesive
3. Preframing…Setting Context, Offering high value content and Reinforcing Message.
4. Deep in sharing…Should be evergreen
5. Trust Building
6. Seamless Offers
1. To know what they are thinking about my product & me .
2.Choose multiple channels & give same flavour
3. Share your old video topics too if they resonate with today’s going
4. Trust building 121 , share my stories
5. High value content – convert browsers into buyers
1. I would now Focus on the mind of my lead- what do they want, their problems and their resistance to address accordingly
2. I WOULD KEEP THE FLAVOR OF POSTINGS ON DIFFERENT SOCIAL MEDIA SAME TO HAVE BETTER AND DEEPER IMPACT.
3.I WOULD POST CONSISTENTLY QUALITY POSTINGS.
4. I WOULD CONNECT WITH LEADS EMOTIONALLY ON DAILY BASIS.
1st impression should be best
there should be a common objectives
approach with multi channels
rephrasing the content
deliver high value content
it should be ever green
continuous posting
trust building -quality , emotional, story telling way of content
always be accessible through e mail
provide great offers
Hi Sidz, its great for beginners like me.
Here are my learnings
1. Create Journey
2. Understanding customers pain points
3. Align Context before sharing anything
4. Providing High Value
5. Quality above Quantity
6. Reinforcing Key message
7. Building depth and repurposing content
8. Share personal story with insights
9. Make yourself accessible
10. Seamless Offer
* What do clients think about, dissolve their objections
*Multi touch marketing-integrate touch points
*pre-framing by setting context
*repurpose content for longevity
* trust building-offer quality over quantity
*be accessible
Here are my key learnings :
1. Building trust with leads requires more than a single pitch; it involves a structured, multi-touch approach that creates a journey for them.
2. The multi-touch formula works by engaging leads across different channels, gradually establishing credibility and positioning me as a trusted authority.
3. The first impression is crucial, and it should lead naturally to the next interaction to keep the lead engaged.
4. Consistency in messaging across all touchpoints helps reinforce trust, creating a cohesive and reliable brand presence.
5. High-value content is essential for educating and engaging leads, giving them reasons to return and deepening their connection with the brand.
6. Pre-framing expectations through storytelling and testimonials allows leads to understand our value before they even consider buying.
7. Email and social media act as repeat touchpoints that reinforce the brand message, keeping us top-of-mind.
8. By the time the offer is presented, leads feel a natural readiness to say “yes” due to the accumulated trust built through previous touchpoints.
9. The multi-touch formula is effective for coaches, creators, and entrepreneurs aiming to create lasting relationships rather than relying on one-time pitches.
10. Implementing this approach results in leads feeling confident and connected, fostering trust long before they reach the buying stage.
1. Multi-touch Strategy
Understand what potential leads are thinking about, their impressions, their journey, and analyze their objections.
Offer commitment and a plan to engage them.
Analyze common objections.
Utilize multi-touch strategies, including case studies and testimonials.
2. Multi-step Engagement
Start on 2-3 platforms.
Align content across these platforms.
3. dentify Active Leads
Determine which platforms your leads are most active on.
Tailor your content to these active platforms.
Build content over time to strengthen engagement.
Integrate touchpoints for cohesiveness.
Building Trust: Essential to converting leads; requires multiple touchpoints.
Understanding Lead’s Perspective:
Identify what leads think about initially.
Map out common objections and doubts.
Recognize their needs and the level of commitment they’re seeking.
Address and strategize ways to break barriers to conversion.
Multiple Touchpoints:
Use various channels (Instagram, Facebook, Google, YouTube, LinkedIn).
Ensure content aligns cohesively across platforms.
Identify top three channels for consistent focus.
Tailor content per platform, e.g., detailed videos on YouTube, shorter versions on Instagram with links to longer content.
Pre-Framing Leads:
Set context and build curiosity.
Address pain points and provide high-value insights.
Reinforce the message to guide leads effectively.
Content Depth and Consistency:
Post evergreen content for lasting relevance.
Maintain consistent posting (daily/weekly).
Repurpose older content for extended reach and longevity.
Trust Building Through High-Value Interactions:
Prioritize quality and meaningful interactions over quantity.
Share relatable, real stories for connection.
Make yourself accessible for lead engagement (e.g., Instagram chats).
Converting Leads Through Seamless Offers:
Leverage festival offers, subtle reminders, and social posts.
Use webinars to transition leads into customers.
-Understanding of the perception you build amongst the audience
-Multi Touch Marketing . Align content across Platforms
– Pre-Framing of leads
-Be ConsistentContent Sharer
Build Trust through High Value Interactions
Convert your leads through seamless offers
Content on Social Media ==>Long Form Content ==> Webinar Selling
1.Understanding what they think: first impressions,
2.Understand the power of multilevel formula
3.Pre-framing
4.Understanding the role of content depth
5. Establishing trust through high value interaction
6. Turn your browser into buyers-convert leads
top 5 elements I am going to implement while working on my lead magnet:
1) Understanding my leads pain points and accordinly nurturing them.
2) multitouch marketing: Not just one platform but being present on multiple social media platforms especially top 2-3 platforms and interlinking to multiple channels.
3) Offering high value
4) Maintain consistency in posting
5) Share stories and experinces
First impression whenever they see me for the first time. Power of multi touch point. It should be a journey where they will get high value quality over quantity. We need to post consistently, build emotional connections and at the end we need to provide seamless offers in free webinars.
Awesome and useful points specially when we are trying to reach people but with content and a pure intent to help the lead fulfill their desires. Keeping in mind the power of each platform these 6 points can be the guiding light to deliver right value to the lead seeking genuine help / guidance.
The Secret Anatomy of a Lead
1. understanding what they think about you – 1. first Impression – what you want them to perceive you 2. what they are seeking for 3. objections
2. power of multi-touch marketing – start with 2 or 3 platforms and identify which platform is working for you , the message should be the same at all channels
3. pre-framing 1. setting context 2. high value offering 3. reinforcing
4. content creation – 1. build depth 2. daily posting 3. repurpose
5. Trust building – 1. Offer quality interactions 2. Share stories 3. Make yourself accessible
6. seamless offer – free webinar, short and long-form content
This podcast episode was very insightful
My top learnings were
1. Your first impression and the ability analyse your audiences objections and dissolving them matters
2 You should be on multiple channels and have the same messaging and type of content on each channel
3 You should focus on offering high value across multiple channels and reinforce your key message
4 Your content should have depth, consistency in posting and you should repurpose yoir high performing content
5 establishing trust by sharing stories and experiences
6 converting leads
The key takeaway from theis podcast Sidz on Anatomy of Lead Generation is Point 4 where you mentioned “Understand the role of Depth and Consistency” early on – like within 30secs of a reel or 1 to 3 minutes of a podcast . Second important take away was the Preframing importance
Multitouch formula
1. Understanding what real think
1. First impression
2. Understanding multichannel customer
1. Choose multiple channel to connect
3. Preframing the leads
4. Depth of content and
1 . depth
2. Realistik
3. Consisteancy
5.trust building
1. offer quality and quantity
6. Convert leads into seamless offer
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How to Turn Browsers Into Buyers: The Secret Anatomy of a Lead
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Learn The Secret Anatomy of a Lead
Ever wonder why some leads seem to turn into clients at lightning speed while others drift away, never to be seen again? Here’s a spoiler: it’s rarely about one slick pitch or a perfectly written email. In today’s world, people are bombarded with options, information, and countless distractions. For them to choose you, they need something deeper, something that builds trust.
So what’s the real secret? It’s called the multi-touch formula—a structured approach that creates a journey for your leads, building trust across different channels long before they ever think of hitting the “buy” button.
In this post, I’ll walk you through the basics of this formula, why it works, and how to start using it to turn leads into loyal clients.
Let’s break it down. The multi-touch formula is about meeting your leads where they are and nurturing them across several points of contact. Think of each touchpoint as a step in the journey that builds credibility, educates, and subtly pre-frames their perception of you as a trusted authority.
Here’s why this formula is so powerful: single touchpoints don’t work as they used to. Back in the day, one great pitch might have been enough to close a deal. But today? People are skeptical. They’ve seen a thousand “great offers” and heard endless pitches. They need more than that—they need to feel like they know you, understand your values, and trust that you can deliver.
The multi-touch approach does just that, creating a layered experience that resonates with your leads and makes them more likely to take the plunge and buy.
So, what does the multi-touch formula actually look like in practice? Here are some of the key elements:
1. The Power of First Impressions Across Channels
The first touchpoint is often the most crucial. This could be a piece of content on social media, a blog post, or a short video. But don’t stop there—ensure that first impression seamlessly leads them to the next interaction, keeping the flow natural and engaging.
2. Consistency is Key
Consistency in your messaging builds trust. Make sure each touchpoint reflects your brand’s core values, creating a cohesive message. Repeated exposure to a consistent brand voice across platforms (like social media, email, and even live events) can make a massive difference in how leads perceive you.
3. Use High-Value Content to Educate and Engage
When people find value in what you offer, they’re more likely to stick around. By creating content that educates or solves a problem, you’re giving them a reason to keep coming back. Think about webinars, guides, and interactive content that shows you know your stuff and genuinely want to help.
4. Pre-Frame Their Expectations
Pre-framing is a subtle art but powerful. It’s about setting up your leads to understand your value before they’ve even considered buying. Through storytelling, testimonials, and behind-the-scenes looks, you give them insight into who you are and what you can do for them.
5. Utilize Email and Social Media as Repeat Touchpoints
Different channels serve different purposes, but they all work together. An email sequence keeps the conversation going, while social media allows for quick, engaging interactions. These multiple touchpoints reinforce your brand and keep you top-of-mind.
6. Transition to the Close Seamlessly
When your leads have had enough valuable interactions, the close will feel natural and inevitable. Each touchpoint they’ve encountered has built trust, and by the time you’re ready to offer them something, they’re already primed to say “yes.”
If you’re a coach, creator, or entrepreneur ready to break free from the endless cycle of “one-time pitches” and start building real, lasting relationships with your leads, it’s time to put the multi-touch formula into action.
Imagine your leads feeling confident and connected to you long before they even think of buying.
Join me in my upcoming AI Coach Launchpad Webinar, where I’ll break down this multi-touch formula in detail. You’ll learn how to set up a structured approach across channels, turning skeptical leads into loyal clients.
Ready to dive deeper? Reserve your spot at 11 AM and let’s turn your business into a lead-conversion powerhouse. This is your chance to stand out, build trust, and finally achieve that breakthrough you’ve been waiting for.
👉 Register here for the AI Coach Launchpad Webinar
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Sidz is a college drop-out, “musician turned digital geek”, a spiritually grounded minimalist, father of 2, and husband of a loving wife. He founded the Internet Lifestyle Hub in 2018 to fix the education and employment system for good. Currently, he is helping over 30,000+ coaches, teachers, and experts digitize their knowledge. He’s an international best-selling author of the book You Can Coach and is on a mission to help 1,000,000 people live a lifestyle of freedom!
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How to Turn Browsers Into Buyers: The Secret Anatomy of a Lead
45 replies to “How to Turn Browsers Into Buyers: The Secret Anatomy of a Lead”
G. NITHYA
November 5, 2024
1. Use multiple interactions to build trust with leads over time, so they feel more comfortable choosing you.
2. Be consistent across platforms and share helpful content that solves their problems to make them see you as reliable.
3. When it’s time to make an offer, it will feel natural because they already feel connected and trust you.
Reply
Dr. HINA FATIMA SAYED
November 5, 2024
This post is so precise on the topic it helps to make it understandable how to connect with leads and exchange value.
To enrich them with the power of clarity of knowledge.
Reply
Rachel J
November 5, 2024
💥💥Lead Generation 💥💥
🌿 Create a journey
🌿 What they r thinking about
🌿 Map out their journey
🌿 What doubt market hv about you
🌿 What are the barriers
🌿 Multi touch market
🌿 Repurpose your content
🌿 Seamless offer
🌿
Reply
Suji
November 5, 2024
– What the potential customer thinking about?
– Analyse their common objection
– How do you want the brand to perceive?
– Pinpoint on what they are seeking for?
– Develop a path that nurtures them
– Strategies to dissolve their challenges
– Multi-touch marketing, multiple platform
– Align content with each channel
– Focus which platform leads are more active
– Redirect from one platform to another
– Pre-framing your lead
– Positioning your key message
– Setting context
– Content, Depth and Consistency
– Build depth and evergreen channel
– Maintain consistent posting daily or weekly
– Be relevant
– Repost for lead generation
– Trust Building
– High value interaction
– Personalize advice
– Share story
– Emotional Connection
– Make yourself accessible
– Convert leads through seamless offers
– Free Webinars
– Educate to Engage
– Offer product
Reply
G. NITHYA
November 5, 2024
My takeaway
1. Interact with leads multiple times to build trust, so they feel good about choosing you.
2. Share useful content regularly to show you’re reliable.
3. When you make an offer, it will feel easy because they already trust you.
Reply
Maheshwari Bhol
November 5, 2024
1. First Impression: Understanding about their thinking
2. Multi Touch Point- Different channels with same flavor
3. Re-enforcing
4. Consistency
5. Trust Building with high value contents
6. Offer seamlessly
Reply
Rizwan Aziz
November 5, 2024
Clearing the doubts
Covering the their Needs
Then will nurture them to get them into the community
Multi touch Marketing – Need to engage on every platform that is available to engage with our lead
I will work on this as now I am already doing it on Instagram and Facebook. Soon will build YT
Sharing the High Value content with our leads so that they feel it and understand our position.
Being consistent in sharing the content.
Build trust to attract our leads. Share more value and connect emotionally.
Reply
Madhu Kodidala
November 5, 2024
Podcast Learning
Learn The Secret Anatomy of a Lead
How to Convert Browser Into Lead
Part 1- Define how you want to be perceived, Doubts to clarify
What exactly client require, What results are you giving, Analyze your objections.
Part 2- Multi-Touch Marketing
Part 3- Pre framing-setting the context, Offering high-value content,
Part 4 – Understand the role of, super value content, a) Build depth of the content evergreen b) Maintain consistent posting C)
Part 5- Trust building -Through High-value content-Meaningful connection with the clients /student
Part 6-Convert leads to seamless offers.
Free Webinars are the Ultimate Anatomy ..
First impression, multitouch point marketing, reinforcing, depth and consitency , trust
1. understanding what they thinki about us in detail – first impressions, branding, doubts and scepticism and objections
2.multitouch marketing across platforms with consistency in feel, flavour and integration
3. preframe with setting context, offer high value content in the beginning and reinforcement
4. content depth and consistency. repurpose old content
5. trsut building through high quality interactions, sharing stories and experiences and making yourself accessible
6. seamless offers through free webinars
Unless and until you don’t know about the anatomy of the leads generation, you will not generate it,
Here are some key take away from the above podcast
– Pre-framing leads
– understand the role of context
– super valuable content with short span of time
– Timely updates
– consistency
– establishing trust through high value interaction
to know more about this point kindly go through the podcast
My takeaway: Understand what the client is looking for, how he thinks about me, his 1st impression about and his common objections
Power of multi touch channels: Similar content on all channels and align the content with cohesiveness
Preframing with setting context, offering hogh value content and reinforcing the message
Content depth & understanding: Buidl the content with depth and it should be evergreen
Build trust with high value interaction. Reply to each messages, queries, reactions so that customer shpuld feel you are avaulable and accessible
Multi touch formula
Trusted Authority
Secret anatomy of the lead
Think in the user perspective
Multi touch marketing power
Pre-framing the leads
Content depth and consistency
Trust building
give Offers that converts leads
Multitouch platforms –
align your content
integrate your content preframing-
setting the context
offering high value content
reinforce key message
content depth and consistency –
build depth
6 Takeaways
1. Know Your Leads: Understand their journey, doubts, and needs.
2.Use Multi-Channels: Engage on multiple platforms with consistent messaging.
3.Pre-Frame with Value: Create curiosity and reinforce messages with valuable content.
4.Be Consistent: Post regularly with both evergreen and timely content.
5.Build Trust: Focus on high-quality, personal interactions and relatable stories.
6.Convert Seamlessly: Guide leads to offers through clear steps and reminders.
1-Build Trust Gradually
2-Make a Strong First Impression
3-Be Consistent
4-Offer Valuable Content
5-Ease into the Sale
1. Understanding the real anatomy of a lead is what exactly are they thinking.
2. Understanding the power of multi-touch marketing.
2.1 Chose multiple channels to engage.
2.2 Align your content with each of these channels
2.3 Integrate these touch points. There should be cohesiveness. Developing a multi-touch plan that ties every interaction back to core message.
3. Pre-framing the leads across channels
3.1 Set context of every interaction.
3.2 Deliver high value content.
3.3 Reinforcing message.
4. Role of content depth and consistency are important.
4.1 Build content with depth and evergreen content.
4.2 Consistent posting.
4.3 Repurpose content for longevity.
5. Trust building. Establishing trust through high value interactions.
5.1 Offer quality over quantity.
5.2 Share stories and experiences that are more relatable
5.3 Make yourself accessible.
6. Convert your leads through seamless offers.
6.1 Make offers clear and simple
6.2 Reinforce value.
6.3 Follow up with subtle reminders.
Contents are teasers, long form contents are trailers, and your 9- minute free webinar is the movie.
Key Elem of Multi Touch formula:
1) 1st impression
2) consistency
3) High Value content to educate
4) Pre frame client expectations
5)Email sequence
6) Transition to close seamless
6 diff parts and 3 steps to convert Browsers into Buyers
Unless you listen to their pain, you cannot solve their problem
Know their Behaviour, Desires, Pain, Need
Cheers
Important bullets:
how to become a trusted authority
what lead is thinking about you
understand the anatomy of lead
choose multiple channels to engage
align your content with diff. channels
subtle reminders
setting context
high value content
build content depth and evergreen content
maintain consistent posting
repurpose content for longetivity
establishing trust thru high quality content
value each interaction
engage with comments (accessibility)
seamless offers to convert leads (free webinars)
Understand the lead, being empathetic addressing their pain points, having multitouchpoint marketing with consistent posting of content. Establish trust with the browser
BUILDING TRUST IS THEY KEY POINT, BY CONSTANTLY ENGAGING AND PROVIDING VALUE, WE CAN TURN BROWSRES INTO BUYERS.
GIVE HIGH VALUE AND KEEP INTERACTIING
Some of my take-aways from the podcast are:
1. Understanding what the buyer is looking for
2. Multi-touch marketing
3. Pre-frame leads
4. Content should be super valuable
5. Consistent posting
6. Timely update
7. Trust building – High value interactions, story telling, accessibility
8. Seamless offers and free webinars
1. Understand Your Leads’ Mindset
Recognize the thoughts and impressions they form about you initially.
Map out their journey post-first impression.
Identify and address common objections or doubts they may have.
Offer a clear commitment to build trust and nurture the relationship.
2. Leverage Multi-Touch Marketing
Use multiple channels to reach and engage leads.
Tailor content to suit each platform.
Create a cohesive experience across channels (e.g., linking Instagram to a YouTube video).
3. Pre-Frame Leads Across Channels
Set the context for each interaction.
Provide high-value content from the start.
Reinforce core messages throughout each content piece.
4. Focus on Content Depth & Consistency
Develop in-depth, evergreen content.
Maintain a consistent posting schedule.
Repurpose content to extend its relevance and reach.
5. Build Trust through High-Value Interactions
Prioritize quality over quantity in content.
Share relatable stories and personal experiences.
Be accessible and engage actively (respond to comments, show willingness to help).
6. Offer Seamless Conversion Opportunities
Design straightforward, frictionless offers to guide leads toward conversion
position yourself like how people perceive you.
consistently create content that has quality instead of quantity.
use multi-channel campaign and be present on multiple social media platforms
always be there for your leads and reply to the Dm’s message.
Learnt a lot from the Podcase on Anatomy of a Lead. Sidz the 6 points to consider to attract more leads are: 1 Understanding what are they thinking eg first impressions about you, their resistances and objections 2. Multi touch marketing: Choose 2-3 platforms, interlink them, follow the platform pattern 3. Preframing your lead: Setting the context. high value content, reinforce the message. 4, Content depth : evergreen , consistency , repurpose old 5. Trust building over high value interactions- offer quality over quantity, share stories, accessible – make yourself available bia social platform comments, interactions – ACCESSIbility itself is trust building 6. Seemless offer – reinforce value that has been preframed via free content. Posts are teasers, trailers and Webinar is the Movie
build trust
consitency
regular posts
.UNDERSTAND THEIR FIRST IMPRESSIONS ON U. 2.HOW U WANT TO BE PRECEIVED 3.ANALYSE THEIR OBJECTIONS AND TRY TO ADDRESS THEM ………B CHOOSE MULTIPLE CHANNELS ..ALIGN AND INTEGRATE ALL OF THEM …USE TOUCHPOINT TO REINFORCE THE SAME.. C ..PRE FRAMING…BUILD CURIOSITY…HOOK WITHIN 1ST 10SEC.. D.BE CONSISTENT IN POSTING 2.BUILD EVERGREEN CONTENT..3.REPURPOSE OLD RELEVANT CONTENT FOR LEAD GENERATION..E TRUST THROUGH HIGH VALUE INTERACTIONS…OFFER QUALITY OVER QUANTITY…EMOTIONAL CONNECT THRU STORIES AND REAL WORLD CONTENT…MAKE UR OFFERS SIMPLE AND REAL..
IT IS PERFECT
Grab your atteentions through multiple touch points
prefframing their Expections.
Offer quality over quantity.
You can repeat your content often with new tweks and aserve your leads .
Balance cohesiveness in multiple platforms .
Offer what you have with value added &see their taste and observations power to digest .
What your leads have common objections touch that in your contain
All the 6 steps are very important for generating lead and I feel its very very crucial when we talk about – 1. Understanding what clients think about
2. The power of multi touch marketing strategy
3. Preframing leads
4. Role of Content depth & consistency
5. Establishing trust and
6. Converting lead into offer
Power of first impressions across the channels of communication, the first touch point is important
Consistency in messaging across the various key touch points in the different channels
By creating high value content, the content solves a problem of the people for the offers made
Reframing is more important so that leads understand your value .
This was mind blowing podcast. Filled with value. I learnt important things such as :
– for leads think about how your target audience would think about your brand, what will be their likely objections, analyze those.
– Multi touch marketing- have top 2-3 channels to engage with your target audience, Align the content on all those channels, integrate each
– Pre framing -set context of interaction and offer high value content early on
– Content , depth and consistency
– Trust building -share stories that are relatable, be accessible
Connect leads to seamless offers like subtle reminders, webinars, etc.
In a nutshell, be authentic. Provide deep contest clearly and easily applicable. Be available.
✅ Every lead ( or as I like to call them souls) is drawn to a coach due to their energy, authenticity, values & relatability.
✅ One of my earliest learnings from Sidz was the multi touch approach and I can vouch that this has been the most helpful in building my brand presence in my coaching journey.
✅Create a buying environment & not a selling one to make every soul feel welcome ❤️
My key Takeaways are as follows
Offer quality content over the quantity of content you publish
Ensure Content in all Channels is aligned
Always deliver High value content in initial phase
Consistently publish on Social media
Share stories
Great inputs
1.First impression –Understanding what they are thinking. Put yourself in their place
2.Multi touch Marketing -Align content across multiple channels
3.Offer high value
4Content depth and consistency
5. Trust building
1. The lead magnet should portray as per the anatomy of the lead.
2. Use multitouch marketing channels to create impact and show your presence
3. Preframe leads by setting the context – hook, pain point, deliver through value, reinforce
4. Understand the role of content / depth and consistency
5. Estanlish trust through high quality messages
6. Convert leads through seamless offers
Setting context before sharing the “Value”. This is the best point i loved in the podcast.
understanding the anatomy of the customer,
Multi Touch Strategy
Pre – Framing
Re-enforce the content message
Maintain Regular Posting
Trust Building
Much more value to learn here. choose multiple channels to start with and teach similar things every where. Consistency is the word ,need to focus on. build Emotional connection.
1. Understand the customer requirements
2. Align your content across all SM platforms
3. Set the context for pre-framing
4. Have depth in your content
5. Trust building
6. Offer seamlessly
The learnings are
1. Understanding the thought process of Buyer
2. Understand the power of multi-touch marketing
3. Preframing leads across all channels
4. Understanding the role of content depth and policy
5. Establishing trust through high value interaction
6. Converting leads through seamless offers
Awesome insights on multi touch formula for leads.
Thank you Sidz.
Multi touch formula for leads
1. Real anatomy of lead, understanding what their first impressions about you is
2. Map out their journey
3. Analyse their common objections
Power of multi touch marketing
1. Choose multiple channels to engage
2. Focus where they are more active
3. Align your content with each of these channels
4. Use each touchpoint to reinforce the message
Preframing your leads across channels
1. Setting the context of every interaction
2. Offering high value content early itself
3. Reinforce the key message throughout that content piece
Understand the role of content depth and consistency
1. Build depth in ever green content
2. Maintain consistent posting
3. Repurpose content for longevity
Establishing trust through high value interaction
1. Offer quality over quantity
2. Share stories and experiences that make you more relatable
3. Make yourself more accessible
Convert your leads through seamless offers
1. Free Webinars
2. Teasers
3. Trailer
4. Movie 2 hr webinar
How to turn browsers into buyers
1 We need to understand what buyers are thinking
* First impression of the leads
* what skepticism they may have.
* How to dissolve their rejection
2. Understand the power of multitouch marketing
* choose multiple channels
* align the contents in different channels
* integrate the touch points and tailor according to the channel
* Interlink the multichannels with subtle reminders
3 preframing
* Setting context
* Giving high value content
* Give within initial few second
* Reinforce the core message
4 Content depth and consistency
* evergreen content
* regular posting
* timely updates
* repurpose for longevity (bring back old)
5. Trust building
* offer quality over quantity
* value each interaction ( emotional building formula)
* make yourself accessible
My key takeaways:
1)To analyse their common problems and their objections
2)to Understand multi- touch marketing .
3)Preframing your leads by setting the context
4) Understand role of context and consistency
5) Trust building through high value interaction
Secret Anatomy of a Lead
1. What They Are Thinking About
a. First Impressions about You | Journey | Analyze Common Objections / Barriers | Case Studies
2. Multi-Touch Marketing
a. Choose Multiple Channels to Engage
b. Align Your Content With Each of These Channels
c. Integrate all the Touch Points so it’s Cohesive | Identify Which Channels Your Leads Use Most | Interlink Them to Other Channels | Suttle Reminders
3. Reframing Your Leads
a. Setting the Context | Build Curiosity |
b. First 2-3 Minutes High Value
c. Reinforcing the Core Message
4. Content Depth
a. Build Depth and Ever Green Content
b. Maintain Consistent Posting | Keep up to date
5. Trust Building
a. High Value Interaction
b. Offer Quality over Quality
c. Share Stories
d. 121
e. Personalized
f. Value Every Interaction
g. Make Yourself Accessible
6. Convert Leads through Seamless Offers
a. Suttle Reminders
b. Free Webinars
1. First impression-It is very important, how you are perceived by your lead, what doubts , skepticism they might have about you
2. Multi-touch strategy:presence on different social media platforms
3.Every value piece or content should relate to your core message
4.Preframing-Setting Context,Offering high value content and interactions
5. Content depth i.e posting evergreen content with consistency
6.Making yourself accessible
7.Converting leads in seamless offers! Thanks Sidz 🙂
Amazing & systematic plan to generate leads and build a profitable digital business.
Part 1-: Understanding the anatomy of lead
Part 2-: Create multi-touch points
Part 3-: Preframing
Part 4-: In-depth content & consistency
Part 5-: Build trust
Part 6-: Seemless conversion
1. UNDERSTAND THE NEEDS
2. CREATE MULTIPLE TOUCHPOINTS
3. PRE FRAMING
4. BUILD DEPTH
5. TRUST BUILDING
6. CONVERT LEADS WITH SEAMLESS OFFERS
My learnings
1. Think…. what are my leads thinking about ? – 1st impression, Common Objections, info looking for…
2. Have multi touch points
3. Build Curiosity in first few mins
4. Go Deep share valuable content
5. Establish Trust
6. Convert leads through seamless offer.
Understanding real anatomy of leads
Multiple touch points(with different social media platform)
Integrated the touch point
Top 3 platform
Content Unique strength
3. High value content (pre-framing my leads)
4. Consistent lead generation
Depth of content
Relevant
Re purpose
5. Trust building (high value interaction)
Offer quality
121 messages
Emotion connection formula
Quality and quantity content
Result
Making accessible (availability WhatsApp chatting )
6. Seamless offer
Simple offer
Free webinar
Educate and engage with expectations
1. Understand what your audience wants and tailor your messaging and course accordingly. 2. Your audience is scattered across platforms so to gain their attention adopting a multi channel strategy is important by tailoring the content according to the needs of the platform and keeping it seamless overall 3. Be absolutely sure of your messaging – ensure that it builds curiosity, offer high value content 4. Convert leads through sample content – teaser, trailer and Movie
1. Understand your buyer/client – what they are looking for and their objections
2. Power of multi-touch marketing by using top 2-3 channels for your clients
3. Pre-framing – Curiosity, pain points
4. Content
5. Trust Building
6. Seamless offer to convert leads into buyer
Amazing podcast on to convert browsers to buyers with these takeaways
1. Analyse the pain points and objections
2. Power of mutli touch marketing platform to attract more leads
3. Pre frame the lead and their expectation.
4. Role of content depth and the consistency on social media with high value content.
5. Establish the trust.
6. Convert leads through attractive offers
Top learnings
1) Create a journey across multiple touchpoints
2)Understand what they are thinking or seeking
3) Chose multiple channels to interact with and align content to each channel
4) Preframe your leads through setting context, reinforce
5) Share in-depth and evergreen content
6) Trust building is important
7) convert them through the seamless offer
Great perspective to have multi touch points to maximize the reach and depth.
TITLE – How you can turn Browsers into Buyers
Subtitle -MULTIPLE TOUCH POINTS for audience to trust you to buy your product
PART 1 -What they are really thinking about
1- Understand First Impressions upon you
2- Analyze their common abjections
3- What doubts does your target market have about you
What they need each step of journey
what information they want and comparison they are doing what path you can offer
Analyze your common objections or barriers that is affecting them converting
Using the case study
PART 2 – Understand Power of Multitouch Marketing
1 – Understand Power of Multitouch Marketing
2 – Choose multiple channels to engage – Like
3 – Align your content in each channel
4 – Integrate these contents Cohesiveness
5 – Take your top 2 to 3 platforms and then start aligning the content
6 – YT – In-depth Instagram -snippets Linked for trust building
5 – Relationship is nurtured over time
6 – Developing a multitouch plan
7 – Use each touch point to reinforce
8 – Interlink them to multiple channel
9 – Subtle reminders to lead them to next step
PART 3 – Pre-framing the leads
1 – Setting context of every interaction
2 – Offering high value content in first
3 – Reinforce the Key message
Part 4 – Role content dept and consistency
1- Build Dept in the content and evergreen content
2- Maintain consistent Posting
3- timely updates and relevant
4- Older content can be brought back for lead generation
5 – Role of Content Dept and consistency
PART 5 – 6 – Establishing Trust to high value interaction
1 – High Quality interaction
2 – Reply to comments
3 – Personalized advice
4 – Value each interaction and make it memorable
5 – Share stories to make it more relatable
6 – Make yourself Accessible
Part 6 – Convert leads through Seamless offers
1 – Reinforce value
2 – Subtle reminders
3 – Free webinars
4 – Educate and Engage and Set expectation and Give product
1. Use multiple interactions to build trust with leads over time, so they feel more comfortable choosing you.
2. Be consistent across platforms and share helpful content that solves their problems to make them see you as reliable – Multi-platform content sharing or multi-touch points
3. When make an offer through our webinar, the audience will feel natural because they are already connected and trust you.
Part 1
Understanding what the potential customer is thinking about
Part 2
Understand power of multi touch point
Part 3
Pre-framing my leads (setting context, offering high value content, reinforce the key information message)
Part 4
Understand role of content depth and understanding (build depth and evergreen content, maintain consistent posting)
Part 5
Trust building
Part 6
Convert Leads to buyer
Multi touch point Formula
How to go Invisible to trusted authority
Trun browser to the Buyers
Part 1 : real anatomy of lead
Think about what they are thinking About you
Analyse the common objections
Understanding power of Multi touch marketing
Choose multiple Channels to improve touch points
Cohesiveness – tailer the content according to the level of cohesive ness Of platform
Suttle reminders to next step
Preframing
How are you going to position your self .
Reinforce the key message through out the Content
Part 4 Pre frame
Role of content depth and consistency.
Timely update
Repurpose for the longivity
Part 5 : trust building
Establishing through high value interactions
121 message s
Reply to the Comments
Value each interactions
Real World examples
Part 6: Seamless offers
Webinar Selling formula
MAke offers Simples
Suttle reminders
Key take away
1. First impression is very IMP
2. Integration with all place
3. Deep connection
4. Available to help
1. Understand what your audience is thinking about and what may be their objections.
2. Align all the channels you are using to generate lead and also create the content aligning with the channel.
3. Pre frame your leads
4. Content depth
5.Trust building
6. Convert leads to simless offer
GREAT Podcast that simplifies the Lead Creation to Nurture to Convert process .My biggest take aways from this are as follows:
1. Build Trust like a Journey
2.Content Depth , its true Intent and being Consistent and Congruent with your purpose is the key
3. Sales Journey : Teaser >> Trailer >>Movie ( Short form to Long form content Nurture to Finally the webinar sales
Consistency is what I resonate with all the time. Lately, multi touch marketing is something I am working on and it makes great sense. Thanks for sharing these insights, Sidz.
Multi Touch Formula (6 Parts)
Part 1: Understanding Customer Perceptions
Gain insight into what your audience is truly thinking.
Identify their first impressions of your brand.
Address common objections or hesitations upfront.
Understand the “why” behind their interest or doubt.
Part 2: Multi-Touch Marketing Strategy
Get familiar with multi-touch marketing and its impact.
Select a mix of marketing channels to maximize reach.
Ensure all content aligns with the unique style of each platform.
Maintain consistency in brand messaging across channels.
Interlink touchpoints for a cohesive, connected experience.
Part 3: Pre-Framing Techniques
Set a compelling context for each interaction.
Deliver high-value content to build credibility.
Reinforce key messages consistently to stay top-of-mind.
Part 4: Content Depth and Consistency
Dive deep into topics to add value and expertise.
Maintain consistency across content formats and frequency.
Repurpose content effectively to extend reach and impact.
Part 5: Building Trust
Foster meaningful interactions using emotional connection techniques.
Prioritize high-quality engagement over quantity.
Use storytelling to create memorable and relatable content.
Make yourself accessible to your audience for questions or engagement.
Part 6: Conversion Optimization
Transition leads smoothly into actionable offers.
Remove barriers in the conversion process for a seamless experience.
Great learning from this podcast, especially the pointers broken down into 6 parts:
First Impression – Find out what the audience is looking for or seeking.
Power of Multi-Touch – Increase your presence on all social media platforms and connect the touchpoints.
Reinforcement – Build curiosity with a good hook to engage the audience.
Be Consistent – Always provide valuable content.
Trust Building – Ensure you offer high-value interactions.
Give a Seamless Offer – Make your offers easy and smooth for the audience.
Be ready to become a trusted authority.
1.The real anatomy of the lead is what they’re thinking about it.
2.Understand the power of the multi touch market.
3.Pre-framing your leads across all channels.
4.Understand the role of content depth and consistency
5.Trust Building
6. Convert Leads with Seamless offers.
1.Understand how your coustomer thinking ,what they want
2.consistency is the key build your content in YouTube,insta and Facebook regularly and step by step process
3.creat high bench mark
4.Deep content
5.trust building
6.webinars
#1) Gather the essence of the podcast and the secrets
#2) Power of Multitouch Marketing : Whats happening you may be searching in multiple platforms start with 2 platforms and align your channel and be cohesive meaning you keep the same context in all the plarforms and the people will feel the same topics and energy flow and give them a subtle reminders
#3 ) Performing 3 Step setting context , hook, pain points ,In 1 to 2 minutes create a high value
#4) Content Depth and consistency : Build depth and be consistent and timely updates
#5) Tust : Build trust establish high value interactions
#6) convert your lead through seemless efforts
Teaser – trailer – Movie is webinar —–Educate , Engage and Set expectations –
Start with a Clear Vision: Define your brand’s mission and how you want to be perceived. Steve Jobs always started with a strong vision of what he wanted to create and why it mattered.
Understand Your Audience Deeply: Think like your customers. What are their desires, pain points, and what value are they seeking? Jobs focused on understanding user experience and expectations, not just selling a product.
Simplicity and Clarity: Communicate your message in a simple, clear, and impactful way. Make your content easy to understand, relatable, and engaging. Jobs was a master of simplicity—both in product design and presentations.
Create a Journey: Map out the step-by-step path from interest to purchase. Each touchpoint should build curiosity, answer questions, and reduce objections. Jobs introduced products by building anticipation and telling a story that led to the product reveal.
Multi-Touch Engagement: Be present across multiple channels but keep the message consistent. Like how Apple’s branding is uniform across stores, ads, and products, your content should carry the same theme and value across all platforms.
Quality and Consistency: Produce high-value, consistent content that resonates. Jobs emphasized quality and attention to detail; your content should reflect this commitment.
Offer an Experience: Don’t just sell a product; sell an experience. Jobs famously said, “People don’t know what they want until you show it to them.” Make your audience feel the value they gain by engaging with your brand.
Build Anticipation: Use content teasers, previews, and early value offerings to hook your audience and lead them to the main offer, similar to Jobs’ keynote build-ups.
1) Understand the Lead’s Perspective
Analyze Initial Impressions: Identify what potential leads first think when encountering your brand.
Common Objections: Predict and address frequently encountered hesitations.
Brand Perception: Define how you want your brand to appear to leads.
Doubts and Skepticism: Understand the doubts and skepticism leads may have.
Reassurance Needs: Pinpoint what reassurances leads need.
Comparison Behavior: Identify brands or offers they’re likely comparing.
Commitment Promise: Define clear commitments or guarantees you can offer.
Multi-Touch Strategies: Plan how to engage leads across multiple channels for repeated exposure.
2) Multi-Touch Marketing
Channel Diversity: Use various platforms (social media, email, etc.) to maintain engagement.
Aligned Content: Ensure content on each channel conveys a unified message.
Cross-Platform Cohesion: Integrate each platform’s content to reinforce and interlink with others.
Subtle Reminders: Implement gentle reminders and nudges across channels to keep leads engaged.
3) Preframing Leads
Curiosity Building: Create intrigue to draw leads into the content.
High-Value Content Early: Offer valuable insights or solutions within the first moments.
Message Reinforcement: Continuously reinforce the brand’s core message throughout the engagement.
4) Content Depth & Consistency
Valuable Content: Share high-quality, impactful content that addresses leads’ needs.
Depth and Evergreen Content: Develop content that remains relevant and useful over time.
Consistent Posting: Post regularly with a mix of evergreen content and timely updates.
Repurposing: Reuse and reintroduce popular or successful past content.
5) Trust Building
High-Value Interactions: Prioritize meaningful, helpful exchanges with leads.
1:1 Messages: Reach out personally to make connections feel unique.
Comment Engagement: Respond to comments to show attentiveness.
Personalized Interactions: Tailor responses and engagement to individual needs.
Memorable Experiences: Aim to make each interaction impactful and memorable.
Availability: Be present and accessible, even for non-customers, to build goodwill.
6) Seamless Offers and Conversion
Clear and Simple Offers: Ensure offers are straightforward and easy to understand.
Ultimate Strategy – Free Webinars: Use webinars as a lead conversion tool, delivering value upfront.
Expectation Setting: Set clear expectations for leads to guide their journey from browsing to buying.
How to turn browsers into buyers
What they are really thinking about
3 steps : 1st impression about u
Analyse their common objections
What do they need at each stage
What comparisons they are doing
What are barriers that prevent their conversion
2nd level : multilevel marketing
Chose multiple channels to engage
Align ur content to each of these
Cohesiveness
….
Identify which channels ur leads use most….
Integrating the touch point…
Interlink them to multichannels…
….
Part 3 :
Preforming:
How to build curiosity
High value content in first few seconds
Reinforcing message
….
Part 4
Being consistent
Build depth / evergreen content
Regular Daily posting/weekly – consistency
Part 5 : Trust developing
121 msges/replying to their comments
Emotion building formula
Being accessible
Being available via replies
Part 6 : Convert leads through seamless offers
Ultimate conversion strategy : free webinar – educate to engage /set expectation/conversion to buyers
Nurture your audience at every touch point on emails, social media, keeping things simple and your authenticity. Keep building the trust and connection at every point.
Thankyou sidz here is learnings:
P1:Understanding the Anatomy of lead thinking
understand the 1st impression abt you and map there journey and common objections
define ur brand what the lead is seeking and commitment u can give
P2:Multi-touch marketing, Pre-framing your leads across channels, Role of content depth and consistency
P3: Role of content depth and consistency
P4: Trust building
P5:Convert your leads through seamless offers
Great podcast. Key takeaways for me are how multi touch points to prosective clients can help build trust and connection with prospective client in this digital world of cluttered information. Sharing high value content early could be the wow factor & excite prospects to look for more by joining the journey
1.Understanding Your lead and it’s Expectations. 2. Engage and Add Value to them through different Platforms. 3. Be authentic and consistent. 4. Be Emotionally Connect. 5. Be Accessible 6. Have a strong conversion strategy.
. what customers are really thinking about
Analyze their common objectives
Align content in all channels, all content there should be cohesion
Understand purpose of each media and give the content accordingly, youtube for long form, insta for short form ..etc
Use each of the touchpoint to travel across and reach to webinar, for example, from insta to youtube and youtube to webinar
Reinfornce the key message that needs to be delivered across all the duration of the media content
Have depth in content and maintain consistency in content across all media
Sometimes older content is there check that
Establishing trust through high value interaction, 1:1 Messages
Share stories and speak with them.
Give them your mail details than WhatsApp
Convert leads with seemless offers
Part 1 :Understanding real anatomy of the lead.
Part 2 : Understand the power of multitouch marketing.
Part 3 : Pre framing the context for your leads.
Part 4 : Understanding the role of content depth and consistency.
Part 5 : Understand the purpose of trust building.
Part 6 : Convert your leads thro seamless networks.
The whole podcast was powerful but the content early was something ‘wow’
OFFER JOURNEY BY 1. UNDERSTANDING THE REAL ANATOMY AND WHAT THEY ARE THINKING ABOUT YOU, 2. POWER OF MULTITOUCH MARKETING. USE ALL THE PLATFORMS AVAILABLE AND ALIGN THEM. INTERGRATE ALL TOUCH POOIBTS. PREFRAME YOUR LEAD, 4. UNDFERSTAND THE ROLE OF CONTENT DEPTH & CONSISTENCY, 5. tRUST IS THE KEY BUID IT BY OFFERING QUALITY OVER QUANTITY AND HELP THEM IN THEIR PROBLEMS, 6. CONCERT LEAD THROUGH VALUABLE OFFERS.
Top takeaways from this podcast are:
1. Understanding your potential leads deeply – their doubts and objections
2. Doing multitouch marketing – multiple platform connection.
3. Value each interaction and make yourself accessible
step 1 To understand the real anatomy of lea and what they think, how my brand is perceived, commitment i can offer, objection analytics and barrier removed using emotional stories and testimonials
step 2 multi touch marketting – multiple channel engagement, aligned content, integrated and cohesive, tailor made for the platforms, nurture relationships
step 3 preframing – context positioning high value content
step4 content depth and consistency, repurpose old content
step 5 high value interactions, share stories
step 6 conversion through webinars- first few minutes should have high value content
step by step information is very clear how to proceed with lead gen… i can do it..
Understanding the power of multitouch point. Align your content with each of these channels.
One perfect Pitch with Multitouch formula to get invisible buyers to trusted authority to have confirm leads. This multitouch formula will help to convert just browsers to buyers
1. Understanding the real Anatomy of the Leads – as to what they are thinking about.
2. Taking a Multi Touch Touch Points Approach – It helps you in being with your Leads and Nurturing them.
3. Build depth and be consistent and relevant.
4. Establish trust – Trust is the real Currency which helps you in sustaining your business.
5. Belive in offering Quality over Quantity.
Absolute eyeopener for me!
I am really delighted this came at theright time Sidz. I really needed this because I waas wanting to make a proper system for lead gen and this podcast really gives me the best of insights on the same
Thanks Sidz, great learnings from this one.
1. Understand what your audience is thinking about, how they perceive you, what are the objections that they may have and then offer them something based on this which they will cherish
2. Power of Multitouch marketing – be present on 2-3 platforms and make them all cohesive (eg: from IG to YT to Webinar)
3. Preframing – setting a context can be really crucial, brand new thought here, and offer high value in the very beginning
4. Offer evergreen, relevant content, consistently. You can also repurpose for longevitiy
5. Trust building by offering quality over quantity, make yourself accessible.
6. Convert leads through seamless offers
My takeaway is
1. Understand or map out common objections
2. Choose multiple touchpoints 3
3. Preforming your lead by setting context
4. Built depth & evergreen content with consistency
5. Establishing through high value personal interaction
6. Convert it seamlessly
Setting context, Multiple touch points, add depth to content, think of leads as people
Preframing and high value contents connected me
Great learning from the podcast. Lots of bulb on suggestions. Understanding our lead magnets is valuable. Use multiple platforms but ensure to align and integrate the content. Pre-Framing to set the context, put up your info early and reinforce the key message. Deep shares, super valuable and consistent. Trust building through high value interaction. Convert your leads to seamless offers.
Top takeaways from this podcast are:
1. Understanding your potential leads deeply – their doubts and objections
2. Doing multitouch marketing – multiple platform connection.
3. Value each interaction and make yourself accessible
My takeaways:
1. What does my audience need? what are they seeking for?
2. Their common objections
3. Choosing multiple channels to engage – YouTube, insta and email marketing
4. Everything needs to be interlinked
5. Setting context with each lead magnet
6. Give value in early mins
7. Repurpose old content and post evergreen content
8. Offer Quality over quantity
9. Share experiences and stories to connect
10. Converting leads through seamless offers
Awesome and useful points specially when we are trying to reach people but with content and a pure intent to help the lead fulfill their desires. Keeping in mind the power of each platform these 6 points can be the guiding light to deliver right value to the lead seeking genuine help / guidance…
Multi touch points
Pre-framing of the lead
Content depth
Trust Building
Make self-accessible
My Top Learnings:
1. Think about how they perceive about your brand.
2. Have multiple touch points
3. Pre framing leads
4. Give depth and ever green content
5. Build trust
First impression
Brand perception
Reassured
Commitment
Rabbit hole
Dissolve their objections
Part 2
Multi touch Marketing
Step 2
Top 2-3 contents
Cohesiveness
Core message
Cross-pollinate in platforms
Pre-framing
First 1 to 2 minutes hook- great heading
Content depth and consistency:
Evergreen content
Repurposed content for longivity
Trust building through high value interactions
Emotional connection formula
Accessible
Available to help
Browsers into buyers:
Seemless offers
Trailor
Webinar is movie
1 Target 3 platforms, content aligned with the platform
2 There has to be cohesiveness
3 Target what channels my leads use most, when they are mostly active
4 YouTube for deeper insight
5 Reel for short entertaining
6 Email for trust building
7 Interlink them to multiple touch point and gentle reminder for the next step
8 Deliver value within initial seconds and
Reinforce the message
9 Build depth and evergreen content
with Consistency
10 We can re purpose content
11 Value interaction
12 Share stories experience
13 Make yourself accessible even when they are not your clients
14 Convert leads into conversation using clean offer
First Impressions Count Everywhere
The first time people see your brand is super important. Whether it’s on social media, a blog, or a video, make it easy and exciting for them to want to see more.
Be the Same Everywhere
When people see the same message from you in different places, they start to trust you more. Make sure your message sounds like “you” on social media, emails, and events.
Share Helpful Content
Give people helpful information, like tips or guides, so they see you know what you’re talking about. This keeps them coming back because they see you’re here to help.
Get People Excited Early
Show people what you can do by sharing stories or reviews from others. This way, they start to see your value before even buying.
Use Emails and Social Media to Stay in Touch
Emails give you a chance to talk more, while social media is good for quick chats. Both together help people remember you.
Make the Sale Easy
After they’ve gotten to know and trust you, offering something to buy feels natural. Each message you share helps them feel more comfortable saying “yes.”
Lead magnets need to consider what the consumers are thinking . What are the probable barriers or objections . We need to honestly address them ,
Multi touch marketing is important . Cohesiveness with all channels : Instagram , whatsapp , Linkedin , you tube with frequent reminders is important.
Develop high value context , maintain consistency to develop trust
Develop emotional contacts , be assessible and have high value interactions with 1 to 1 messaging,
Free webinars help in conversions
Multitouch marketing and be consistent across channels
Offering the high value in 10-15 seconds in Insta and 1 minute in YouTube
Establish trust with high value content in every interaction
Multitouch point and Multitouch marketing is really new strategy and you have well articulated to achieve this for anyone. Simplified points are addressed. Choose multiple platforms and aligning the content and be cohesive are really impactful for anyone who browses and get the consistent information.
AMAZING STUFF. THANK YOU FOR THIS.
1. FIRST PART IS MOST CRUCIAL BEACUASE IT HELPS TO UNDERSTAND THE PROBLEMS OF TARGET MARKET AND HOW CAN WE SOLVE THEIR PROBLEM
2. MAKE AN EASY TO FOLLOW WEBINAR
3. MULTITOUCH MARKETING
4.PREFRAMING LEADS AND ROLE OF COTENT DEPTH AND CONSISTENCY NEED TO BE FOLLOWED AT ALL TIMES
5. DOING ALL OF ABOVE WILL DEVELOP TRUST
What are they really thinking about?
What are their first impressions about you?
What are their common objections? Barriers from converting. Multi touch strategies we can use. Create content based on that.
Multi touch marketing – multiple platforms, be visible everywhere. Start with the top two.
Integrate the touch points with each other. Brand should be constant – cohesive.
Set the context of each step. People won’t buy in the first instance. Provide high value right in the beginning.
Understand the role of content depth and consistency – should be evergreen. So you can also repurpose old content.
Build trust through high value interaction – offer quality over quantity. Make yourself accessible. Share personalized stories in an authentic way.
Convert leads through seamless offers – reinforce value, follow up with subtle reminders.
understand first impression
multi touch marketing
multiple channel to engage
preframing across the channel
how can you build consistency
trust building
convert leads through offers
Really Bulb on. I am going to take following 3 actions:
1) Understanding the target audience – their needs, objections, etc.
2)Multi-touch marketing – posting similar content in multiple channels – Substack, Insta & Youtube.
3) Understanding the Role of content – building evergreen & depth content, maintaining consistency & repurposing the old content.
Set Right Expectations
Nurture
List Common Objections
Have Multi Touch Strategies
Build Curiosity
Build Depth
Maintain Consistent Posting
Timely Updates – Relevant
Repeat Relevant Content
Trust Building
Quality vs Quantity
Share Stories and Experiences
Convert Leads through seamless offers
My learnings from the podcast is as under :-
the process of turning a browser into a buyer is into 6 steps as under :-
First step being that creating the right first impression and that’s done by defining our brand, and trying to address the perception & skepticism the browser might have and try to analyse the objection they may have and how we can have that addressed.
The second step is multitouch marketing wherein we identify multiple channels to pitch our content while ensuring they are aligned and there is cohesiveness
The third step is pre-framing your lead, which involves building curiosity, creating high-value content, and reinforcing content.
the 4th step is to understand content depth & consistency to build depth & ensure its evergreen content
the fifth step is to publish quality over quantity value each connection, and keep yourself accessible
This leads to the final step, which is getting people to attend your webinar, where we educate and engage them to offer a product.
1. They need more than that—they need to feel like they know you, understand your values, and trust that you can deliver.
2. Ensure that first impression seamlessly leads them to the next interaction
3. Consistency in your messaging builds trust
4. By creating content that educates or solves a problem, you’re giving them a reason to keep coming back
5. Through storytelling, testimonials, and behind-the-scenes looks, you give them insight into who you are and what you can do for them
6. Multiple touchpoints reinforce your brand and keep you top-of-mind
7. Each touchpoint they’ve encountered has built trust, and by the time you’re ready to offer them something, they’re already primed to say “yes.”
1) Multi level marketing (MLM) power – keeping your presence across various channels Linkedin, FB, insta, twitter, YT and have
allignment & ntegration done to maintain cohesiveness on your core message for your students!
2) Pre-framing – Setting context in beginning, create apt hook followed by high value content + reinforcement for buyers
3) Consistency is imp. + ever-green content creation
4) TRUST BUILDING with high quality interaction with students -have emotional connection, share your real-world stories to connect
Top 3 takeaways:
1. share high value content early
2. How my expertise translates into results
3. Integrate the same flavour on all platforms
My takeaways
1. First impressions about you helps people to take next step
2. Interlink multiple channels and create subtle reminders
3. Consistency is the key and multi-purpose your content
Build Trust Through Consistent, Multi-Channel Interactions: The multi-touch formula emphasizes connecting with leads across various touchpoints, like social media, email, and live events. Consistent messaging helps create familiarity and builds credibility over time, which is essential for nurturing relationships in today’s competitive landscape.
High-Value Content as a Trust-Building Tool: Leads are more likely to stay engaged when they see real value in your content. Educational and problem-solving content (like webinars, guides, or tutorials) reinforces your expertise and fosters a helpful, trustworthy image, making leads more likely to convert.
Subtly Prime Leads with Pre-Framing Techniques: Setting expectations through storytelling, testimonials, and behind-the-scenes content helps leads understand your value before you make an offer. This “pre-framing” approach prepares them to see you as a reliable authority, making the eventual close feel natural and seamless.
The lead is thinking. Know their journey. Understand their first impression.. What will dissolve their doubts.
Power of multitech anatomy. Align your content. Each platform has its own charm.
Preframing the leads. setting the context, reinforce the key message akk throughout
Need to understand the content deep & early. Do evergreen content
Trust building, it takes a lifetime to build
Convert the leads to buyers with free webinars
*Choose Multi -touch channels.
* Tailor the content in different platforms.
* Keep consistency in posting content.
*Build depth in content and keep evergreen.
For the students to choose you , they need something that builds trust . This trust is built using multi touch formula and nurturing them over several points.For me it is giving the students the content that solves a problem and give them a reason to come back again was the AHA point.
My Takeaways
1. First impression about you matter : How do u want your brand to be perceived
2.Be consistent in your delivery and your content messages
3. Use Rich and high value content so help solve their problems . It’s all about them
4. Preframe by making them understand you and your values consistently making them come back to your contents
5. Utiilise the power of different channels , by aligning your content to the format of that platform
6. Close and convert seamlessly say by using free webinar
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How to Turn Browsers Into Buyers: The Secret Anatomy of a Lead
39Comments
Learn The Secret Anatomy of a Lead
Ever wonder why some leads seem to turn into clients at lightning speed while others drift away, never to be seen again? Here’s a spoiler: it’s rarely about one slick pitch or a perfectly written email. In today’s world, people are bombarded with options, information, and countless distractions. For them to choose you, they need something deeper, something that builds trust.
So what’s the real secret? It’s called the multi-touch formula—a structured approach that creates a journey for your leads, building trust across different channels long before they ever think of hitting the “buy” button.
In this post, I’ll walk you through the basics of this formula, why it works, and how to start using it to turn leads into loyal clients.
Let’s break it down. The multi-touch formula is about meeting your leads where they are and nurturing them across several points of contact. Think of each touchpoint as a step in the journey that builds credibility, educates, and subtly pre-frames their perception of you as a trusted authority.
Here’s why this formula is so powerful: single touchpoints don’t work as they used to. Back in the day, one great pitch might have been enough to close a deal. But today? People are skeptical. They’ve seen a thousand “great offers” and heard endless pitches. They need more than that—they need to feel like they know you, understand your values, and trust that you can deliver.
The multi-touch approach does just that, creating a layered experience that resonates with your leads and makes them more likely to take the plunge and buy.
So, what does the multi-touch formula actually look like in practice? Here are some of the key elements:
1. The Power of First Impressions Across Channels
The first touchpoint is often the most crucial. This could be a piece of content on social media, a blog post, or a short video. But don’t stop there—ensure that first impression seamlessly leads them to the next interaction, keeping the flow natural and engaging.
2. Consistency is Key
Consistency in your messaging builds trust. Make sure each touchpoint reflects your brand’s core values, creating a cohesive message. Repeated exposure to a consistent brand voice across platforms (like social media, email, and even live events) can make a massive difference in how leads perceive you.
3. Use High-Value Content to Educate and Engage
When people find value in what you offer, they’re more likely to stick around. By creating content that educates or solves a problem, you’re giving them a reason to keep coming back. Think about webinars, guides, and interactive content that shows you know your stuff and genuinely want to help.
4. Pre-Frame Their Expectations
Pre-framing is a subtle art but powerful. It’s about setting up your leads to understand your value before they’ve even considered buying. Through storytelling, testimonials, and behind-the-scenes looks, you give them insight into who you are and what you can do for them.
5. Utilize Email and Social Media as Repeat Touchpoints
Different channels serve different purposes, but they all work together. An email sequence keeps the conversation going, while social media allows for quick, engaging interactions. These multiple touchpoints reinforce your brand and keep you top-of-mind.
6. Transition to the Close Seamlessly
When your leads have had enough valuable interactions, the close will feel natural and inevitable. Each touchpoint they’ve encountered has built trust, and by the time you’re ready to offer them something, they’re already primed to say “yes.”
If you’re a coach, creator, or entrepreneur ready to break free from the endless cycle of “one-time pitches” and start building real, lasting relationships with your leads, it’s time to put the multi-touch formula into action.
Imagine your leads feeling confident and connected to you long before they even think of buying.
Join me in my upcoming AI Coach Launchpad Webinar, where I’ll break down this multi-touch formula in detail. You’ll learn how to set up a structured approach across channels, turning skeptical leads into loyal clients.
Ready to dive deeper? Reserve your spot at 11 AM and let’s turn your business into a lead-conversion powerhouse. This is your chance to stand out, build trust, and finally achieve that breakthrough you’ve been waiting for.
👉 Register here for the AI Coach Launchpad Webinar
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Sidz is a college drop-out, “musician turned digital geek”, a spiritually grounded minimalist, father of 2, and husband of a loving wife. He founded the Internet Lifestyle Hub in 2018 to fix the education and employment system for good. Currently, he is helping over 30,000+ coaches, teachers, and experts digitize their knowledge. He’s an international best-selling author of the book You Can Coach and is on a mission to help 1,000,000 people live a lifestyle of freedom!
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How to Turn Browsers Into Buyers: The Secret Anatomy of a Lead
39 replies to “How to Turn Browsers Into Buyers: The Secret Anatomy of a Lead”
G. NITHYA
November 5, 2024
1. Use multiple interactions to build trust with leads over time, so they feel more comfortable choosing you.
2. Be consistent across platforms and share helpful content that solves their problems to make them see you as reliable.
3. When it’s time to make an offer, it will feel natural because they already feel connected and trust you.
Reply
Dr. HINA FATIM
This post is helps to make it understandable how to connect with leads and exchange value, in 6 steps
Part 2:
– Understanding Real Anatomy of lead & What the potential customer thinking about?
– Analyse their common objection
– How do you want the brand to perceive?
– Pinpoint on what they are seeking for?
– Develop a path that nurtures them
– Strategies to dissolve their challenges
Part 2:
Multi-touch marketing
– Always use multiple channels.
– Align content with each channel
– Focus which platform leads are more active
– Redirect from one platform to another
Part 3:
Pre-framing your lead
– Pre framing is important because nobody is going to buy from you for the first time they watch you.
– Positioning your key message
– Setting context
– Content, Depth and Consistency
Part4,5 &6
– Build depth and evergreen channel
– Maintain consistent posting daily or weekly
– Be relevant
– Repost for lead generation
– Trust Building
– High value interaction
– Personalize advice
– Share story
– Emotional Connection
– Make yourself accessible
– Convert leads through seamless offers
– Free Webinars
– Educate to Engage
– Offer
1. Anatomy of a Lead (what is the key, What info they seek, Nuture )
2. Understanding the power of Multi touch Marketing (multiple channels. integrate these touch points so that its cohesive)
3.Preframing Leads (Setting Context for each, High value at the quickest momenbt in session)
4. Content Depth & understanding (Build depth & evergreen content, Consistent posting, Repourpose content that is relevant)
5. Trust Building (Trust over value, Quality over Quantity, revert and make each interaction memorable)
6. Converting through Seamless offer (Reinforce offer with value, Diferrence between Teaser/Social media, Traoiler/Long form content, Movie/webinar)
It is a very crisp and insightful podcast. the 6 principles and within each principle the 3 bull’s eye steps. Learnings – 6 principles – understanding what your potential is thinking, Multitouch strategies, preframing your leads, the role of content, depth, and consistency, trust building, leads through seamless.
Part 1: Define your brand and it’s purpose. Analyze the Barriers, using testimonials. Understanding the real anatomy of lead and leveraging it.
Part 2: Choose Multiple Channels to Engage. Maintain Cohesiveness.
Part 3: Pre-framing your leads by offering high value, by reinforce the key message in this stage.
Part 4: Be consistent in what you are doing / delivering. Regular Daily, Weekly and timely updates, and it should be relevant.
Part 5 : Establish Trust through High value interactions. Offer 1-2-1 messages, Personalize the advice. Share Stories with real world examples. Engage with comments.
Part 6 : Convert your leads to seem-less value. Free Webinars , Trailers, longer form content, 90 minutes Webinar, finally offer your product.
All the 6 points were quite insightful. Multitouch points is what I need to work on. Being consistent as posting content for 65 days as a part of hackathon challenge. Thank you Sidz for the challenge.
Wonderful insights into “Turning Browsers into BUYERS.” – 1. Create first impression through multi touch formula being actively present at various platforms across internet. Integrate all the points similar in every touch point to show uniformity. 2. Consistency in communication and facts. 3. Provide high value content. 4. Pre frame the expectations of the buyers 5. Utilize social media and email for as repeating touchpoints. 6. Finally the buyers will now be ready as they are already prepared to buy you.
6 parts of Turning Browser into Buyers .My key Takeaways :
1) Understanding the psychology of buyers
2) Multi-touch point marketing
3) Part 3 – Reframing – Hook,High value content generation, Reinforcing message
4) Content Depth – Consistent in posting, purpose
5) Part 5 – Establish Trust ,Offer high quality interaction,Share stories which are relatable
Accessibility
6) Part 6 – Seamless offers,Subtle offers
1.Map out their thinking journey about us , understand the objections and disolve it ,sharing testimonials, case studies. 2. Choose multiple channels to engage , aligning the content in each channel. 3.Preframe their expectations, delivering high value Content. 4.Provide evergreen content, update, with Consistency. 5. Establishing the Trust with high value interaction with them, replying the comments. 6.Give seemless offer with periodic Reminders.
The information shared in this podcast is very useful for the people like us who are struggling either to generate the lead or convert them as clients. the major learning from this podcase are Understanding what client is thinking about , choosing multiple channels to engage , align the content to all the touch point and especially maintaining the consistency in posting and follow up to invite them for the webinar.
Superb learning. The multi-touch formula (6 points) guided on how to convert Browsers to Buyers. The first point guided on how to F ind out what the audience is looking for or seeking.
The Second point Understand Power of Multitouch Marketing helped us to understand multitouch marketing. The third point Pre-Framing Techniques.
My take away was Trust Building.
meaningful interaction for trusted authority.
1. Real understanding of lead and thought process.
2. Multitouch marketing, integrate, be cohesive
3. Reframing context of every interaction
4. Reinforcing by content depth, consistency, evergreen, purpose
5.Establishing trust through high value interactions . Be available.
6.Seemless offers; reinforce through youtube, teasors on social media leading to free webinar
Great Podcast…gives so much clarity and direction! What I will implement this info…
1. Use the six pointers along with 18 actions as a checklist for each lead touchpoint.
2. Keep everything simple and easy to understand and implement
3. High value, high engagement, consistency – Trust building formula!
LEADS are the life blood of any business.
First impression is very important.
We have to be consistent.
The quality of the content should be MAGNIFICIENT !
To use social media to re touch .
My learnings for the podcast:
1. Give the best to your Community.
2. Content with multi-touch and Multi dimensional.
3. Pre-framing and high value content.
4. Indepth content and consistency
5. Trust building with regularity
6. Offers in webinar not just Free but improve over the days
Multi Touch Marketing
Build in depth content – depth and consistency
Repurpose the content
Trust building via high value interactions
Value Quality over quantity
Make yourself accessible
Make your offer attractive
1) The power of first impression across all channels 2) consistantency is key 3) use of high high value content to educate and Engage 4) preframe their expectation 5) utilise email and social media as report touch points 6) Transition to close seamlessly
My Top Takeaways –
1. Understanding What Your Potential Leads Are Thinking About
2. It is not about creating the perfect pitch but developing a multi-touch marketing strategy.
3.Understanding the Power of a Multi-Touch Marketing Strategy
4.Pre-framing Your Leads
5.Understand The Role of Content Depth & Consistency
6.Understand The Role of Content Depth & Consistency
7.Trust Building Through High-Value Interactions
8.Convert Your Leads Through Seamless Offers ( best way – through Free Webinars )
6 parts strategy to convert browsers into buyers:
1. Understanding what they are thinking about- understand what their impression about you- analysis common objectives
2. Understand the power of multi-touch marketing- align your contents into each of these platforms- integrate the content across different multi-touch platforms
3. Pre-framing your leads: setting the context- offer high value content and reinforce the key message again and again
4. Understand the role of content -depth and consistency: build depth and choose evergreen topics- consistent posting across platforms- re- purpose the old
5. Trust building through emotional connection formula- share stories and examples- make yourself accessible
6. Convert leads through seamless offers- make offers simple- reinforce value.
put yourself in the shoes of person you are going to offer a service. design each and every step
be accessible and be present on multiple channels
This podcast shares the valuable steps for attracting Quality Leads who become your clients:
1. We need to assess the market’s needs and learn their pain areas and objections.
2. Create content through multiple channels and touchpoints, and interconnect them to help continuity. Do a pre-framing -setting the context, delivering high-value content and reinforcement.
3. Create content and engage with the leads with consistent responses and evergreen content to nurture and build trust
4. Use stories and real-life examples to sustain a connection.