Ready for Authentic Sales?
You’ve seen it all, right? The slick sales scripts, the high-pressure tactics, the relentless urgency pushing you to buy something you didn’t even know you wanted. It’s like those pesky relatives at weddings who just won’t take “no” for an answer—they keep pushing and pushing, thinking they’re doing you a favor. But here’s the truth: nobody likes feeling cornered, pressured, or duped into a decision, and this is where authentic sales come in, flipping the script on everything we thought we knew about selling. If you’re someone who’s sick of feeling like a used car salesman every time you pitch your product, then buckle up, because this is going to change everything.
I’m Siddharth Rajsekar, and today on The Authentic Sales Method podcast, we’re not just talking about selling; we’re talking about how to sell without selling, how to connect with your audience on a real, human level, and how to make sales that feel as natural as a chat with an old friend. Imagine having customers who don’t just buy once but keep coming back, not because you twisted their arm but because they genuinely see the value you bring to the table. Now, that’s what I call selling with integrity, and that’s what today’s episode is all about.
So, here’s the deal: authentic sales aren’t about cramming products down people’s throats with some fancy script or a hypnotic wordplay. It’s not about throwing around urgency and scarcity like confetti at a carnival, hoping something sticks. Authentic sales are about genuine connections, real conversations, and building trust—without ever feeling like you’re selling your soul in the process. Let’s be honest: no one wants to be the sleazy guy at the party handing out business cards like a deck of cheap poker chips. You want to be the one people naturally gravitate towards because you’re real, you’re relatable, and most importantly, you’re honest.
Picture this: I just wrapped up a webinar with about 100 people in the room, and without any pushy tactics, no high-pressure countdown timers, and none of that “buy now or regret forever” nonsense, we still hit a 26% conversion rate on a 7,000 rupee product. How? By simply speaking my truth and connecting on a level that goes beyond the typical sales pitch. That’s the magic of authentic sales—when you speak from the heart, your audience can tell. And when they can tell, they’re far more likely to stick around and say, “Hey, I want what this person is offering.”
One of the core elements of authentic sales is connection. Not the shallow, “let’s swap business cards and never speak again” kind, but real, genuine connection. It starts with active listening—really hearing what your audience is saying, and responding in a way that makes them feel seen and understood. It’s about asking open-ended questions like, “What’s your biggest challenge right now?” rather than rushing in with a solution they never asked for. People want to feel heard, not herded into a sales funnel.
And it’s not just about the words you say; it’s about how you say them. Matching your audience’s tone, pace, and style can make them feel more comfortable and understood, almost like they’re talking to a friend. Forget the power stance, forget the commanding voice; just be you. I’m always thinking about how to mirror and match my audience during webinars or calls, not by putting myself on a pedestal but by being relatable—because guess what? I’m just like you. I’ve made the same mistakes, faced the same struggles, and if I can do it, so can you.
Personalization is another powerhouse of authentic sales. It’s not enough to just go through the motions; you need to make your audience feel like you’re speaking directly to them. Whether it’s mentioning someone by name, referencing a past conversation, or tailoring your solutions to their specific needs, it’s these little touches that make a big difference. Think of it like this: nobody wants to be treated like a number on a spreadsheet. They want to feel special, like you’re not just trying to close a deal but that you genuinely care about helping them solve their problem.
Let’s get into selling without selling, which is really the art of value-based conversations. If you’re still stuck on pitching your product like it’s the best thing since sliced bread, it’s time for a wake-up call. The best salespeople aren’t selling a product—they’re solving problems. They’re educators, not just sales reps, guiding their prospects with insights, stories, and real-world value that goes beyond a simple transaction. Think of it like teaching someone to fish rather than just handing them a plate of seafood. When you empower your audience with knowledge and guidance, the sale becomes a natural next step, not a forced leap.
Storytelling plays a big role here. People connect with stories, not statistics. They remember the tale of how someone just like them faced a similar problem and came out the other side better, all thanks to what you’re offering. It’s relatable, it’s real, and it’s way more compelling than a laundry list of product features. So, when you’re in a sales conversation, ditch the data dump and share a story instead. It’s about painting a picture of possibility, showing them the journey, not just the destination.
Another golden nugget in the authentic sales toolbox is the shift to a problem-solving mindset. This isn’t just some feel-good mumbo jumbo; it’s about fundamentally changing the way you approach each conversation. Instead of thinking, “How can I sell this?” start asking, “How can I help this person solve their problem?” When you shift the focus from your product to their needs, you’re no longer a salesperson—you’re a trusted advisor, a problem solver, and someone they’ll want to do business with.
And let’s not forget the importance of providing free value. Now, I’m not saying give away the farm, but when you offer something valuable upfront—be it a free guide, a helpful tip, or a useful resource—you’re building goodwill. You’re showing your audience that you’re here to help, not just to take their money. It’s like giving someone a free taste at a food stall; they get to experience the value firsthand, which makes them way more likely to come back for the full meal.
Now, let’s talk about the attraction factor—how to naturally draw customers in without resorting to gimmicks or high-pressure tactics. It starts with being consistently visible. You can’t just pop up when you’re trying to sell something and expect people to care. You need to show up regularly, providing value, sharing insights, and engaging with your audience where they are, whether that’s on social media, through email, or on your blog. It’s about being present, being helpful, and staying top of mind so that when they do have a need, you’re the first person they think of.
Leveraging social proof is another powerful way to attract customers. Testimonials, case studies, and success stories aren’t just there to make you look good—they’re there to help your prospects see what’s possible. They need to see that people just like them have taken the leap, trusted you, and come out on the other side with a big win. And the best part? It’s not about you bragging—it’s about your customers sharing their genuine experiences, which makes it all the more authentic and believable.
But here’s the kicker: none of this works if you’re not transparent and genuine. People can smell BS from a mile away, and nothing kills a sale faster than a lack of authenticity. Share your journey—the ups, the downs, the mistakes, and the lessons learned. Be real about where you’ve been and where you’re going, and don’t shy away from showing the human side of your business. When you’re open and honest, you build trust. And when you build trust, you build a following.
Lastly, encourage engagement. Don’t just talk at your audience; create opportunities for them to interact, share their thoughts, and ask questions. When people feel like they’re a part of the conversation, they’re far more likely to stick around and become loyal customers. It’s about turning your audience from passive listeners into active participants, people who feel connected to your brand and invested in your journey.
So there you have it—the authentic sales method in a nutshell. It’s not about scripts, it’s not about pressure, and it’s definitely not about the hard sell. It’s about being real, being relatable, and selling in a way that feels natural, both for you and your customers. Because at the end of the day, the best salespeople aren’t the ones who can talk the fastest or the loudest; they’re the ones who can connect on a human level, offer genuine value, and make people feel good about their decision to buy.
If you’re ready to ditch the scripts and start selling like a pro, join me on this journey. Subscribe to the podcast, dive into the episodes, and let’s get real about what it takes to build authentic connections and attract customers for life. And remember: selling doesn’t have to feel like selling when you do it right. It can feel like a conversation, a relationship, and ultimately, a win-win for everyone involved.
Sell with heart, connect with purpose, and keep it real—always.
Siddharth Rajsekar,
Your Authentic Sales Mentor
P.S. Think you’ve mastered authentic sales? Great! But remember, there’s always more to learn, so keep tuning in, keep growing, and keep ditching those scripts for good! 🚀
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128 replies to "The Authentic Sales Method: Ditch the Scripts and Attract Customers for Life!"
Authenticity is the most important factor in sales!!! Great learning!
Awesome learning :all 18 points valuable. Need to go in deep. Story telling and connection with participants are important. Also need to understand concerns and their problems
Thank you!
When I have switched my focus from the number of sales to the value which will help the people, as you always say , i could see more sales started happening in a smooth way. I could see the improvement in the quality of clients also. All by shifting my mindset from scarcity to abundance , numbers to values etc.. All happen because of your continuous mentoring . Sales should be smooth, friendly and focused on service. I learnt this from you. Thank you Sidz
This is true selling formula where sales goes to right people and that’s required, rather than selling to everyone. Some of the nuggets from podcast are: Mirroring and Match, Asking real questions, Acknowledge the audience, Educating to the benefits but not features, and this entire process can be done flawlessly with great storytelling with problem solving mindset.
mindset of selling has changed when we learn from SIDZ
Excellent sidz the most learning thing for me is authentic sales.
Great leaning
1. Power of Authentic Connections
a. Active Listen: Are you skilling to target
b. mirror and matching
c. asking open-ended questions
d. call people’s names and acknowledge them
e. validate feelings and concerns understand
f. unselling (if you are not connecting with this) being
2. How to sell without Selling
a. don’t pitch, instead, educate (
b. storytelling
c. shift to problem-solving mindset
d. free value
e. frame the conversations around the benefits
f. ask for smaller commitments
3. Attraction factor:
a. leverage social proofs (borrow credibility)
b. consistently visible everywhere
c. offer value 1st
d. build a personal brand (mission)
e. transparent
f. encourage the engagement
Beautiful explanation Gaurav
Hypnotic words or Sales Pitch – This Mindset of Sales often doesn’t bring fulfillment to customers
1. Connection – Empathy & Understanding .
a. Active Listening Skills – What they really want
b. Mirror & Matching – How you will use Tone & Language to make people comfortable
c. Asking Open ended Question – This creates Connection
d. Personalizing – Life Experiences – Mention names , Tailor Solutions for everyone
e. Validate the Feelings & Concerns without jumping o solutions
f. Honest About every aspect of Business – If product is not right fit This will actually build trust. Not just closing the deal.
2. Sell without Selling – Value Based Conversation –
a. Educate Don’t just Pitch – Talk bout journey
b. Story Telling – Relate ppl
c. Shift to Problem Solving Mindset – Their needs than your agenda
d. Free Value – Free webinar, Good will ,
e. Frame Conversations around benefits -hey should align whats important for prospects.
f. Ask for Small Commitments – Are you committed to journey, Subscribe o YouTube Channel ,Fast track bundle – These elements builds trust
3. Attraction – Naturally draw Customers – Sidz.co/live
a. Leverage Social Proof -Testimonials, Case study
b. Consistently Visible – Instagram YouTube Facebook Twitter other Platforms Omnipresence
c. Offer Value First Content
d. Building a Personal Brand – Attracts ppl and Your personal Brand Driven by Mission
e. Be Transparent and Genuine – Builds Trust and Drawn towards You
f. Encourage Engagement – Social proof, Cold leads gets Activated
Excellent narrative Amit
Authentic Sales Method:
3 elements- connection, conversation, Attraction
1. Power of Authentic connection: Active listening to market, Mirror and Magic (i am just like you), Asking open ended Qs, Personalized approach (call out names), validate feeling and concern(make them feel understood), Be honest about the fit (unselling)
2. Conversation: Educate , tell lot of stories, have Problem solving mindset, provide free value, frame conversation about benefits, ask for small commitments
3. Attractions : leverage social proof, show up consistently, value first content, always build personal brand, Transparent and genuine(share failure), engagement
Secrets of attracting Customers for Life:
Getting Authentic Sales
1. Resistance Breaking is important.
2. Build Authentic connection
Active Listening
Make them
Mirror and matching technique (I am just like you)
Ask questions
Personal touch, tailor made solutions
Validate their feelings and struggles. Make them feel understood.
Being Honest about product, unsell, if required
3. Value based conversation
-Educate
– Sell the journey, benefits and results
– Shift to Problem solving Mindset
– Provide free value
-align benefits with their goals and desires
– Get small commitments
– Story telling
4. Natural attraction
-Social Proofs by creating results
(or Borrow Credibility)
-Be omnipresent
– Value first content
– Build a personal Brand- Mission and values
– Be transparent and genuine
– Engage and interact
Wonderful elaboration Aaftaab
Authentic sales with integrity and the
Authentic sales methods.
Breaking the Resistance is important for sales without being pushy.
1. Connection with
A. careful listening interestingly.
B. Be emotionally connecting.
C. Open to questions.
D. Personalised approach.
E. Validate the feelings and concerns.
F. Be honest about every aspect of your business.
2. Selling without selling with value based conversations.
A. Educate about the benefits of the product.
B. Story telling
C. Problem solving mindset
D. Provide free value
E. To frame the conversation around the benefits.
F. All for small commitments
3. Attraction factor
A. Leverage social prof with more testimonials and social proofs. Let the results speak
B. Be omnipresent. Consistently visible in digital space.
C. Create contents addressing
D. Build a personal brand driven by a mission
E. Be transparent and genuine.
F. Encourage lot of engagements by asking questions and asking for comments.
My top learnings from this podcast: –
1. The title of being authentic itself connects me.
2. It’s not about being salesy but it’s important to being empathetic and build connections with people.
3. Mirror and matching techniques – make your audience feel comfortable
4. Ask open ended questions – more ask questions to build connections
5. tailor the pitch based on their requirement. personalized approach.
6. acknowledge and validate feelings and concerns in the conversation.
7. Being honest about the fit. Unsell if that’s not the right fit.
Sell without selling – Art of value-based selling. there are 6 steps.
1. Educating them on the benefiting of my product/service
2. Shift to a problem-solving mindset
3. Provide free value and to demonstrate the expertise
4. to frame the conversation around benefits. the benefits are aligned with the most important things for them.
5. Ask for small commitments
Leverage social proof – sharing real word stories
be consistently visible – all social media platforms
Offer value first content that addresses pain
position yourself as an expert and attract people
Your mission –
Be transparent and genuine
Encourage lot of engagement
Formula that works like magic.
Rather focusing on sales, focus on adding value to the peoples life.
Be your self, Be vulnerable, Be authentic, Be open, Be honest and pure!
Notes from the Podcast:
1. Connection (6 key factors) – Active Listening Skills, Mirror and Matching, Open Ended Questions, Personalized Approach, Validate Feeling & Concerns, Being Honest about the Fit.
2. Selling without Selling – Educate, Storytelling, Shift to a Problem-Solving Mindset, Provide Free Value (like Free Webinars), To Frame the Conversation Around Benefits, Ask for Small Commitments.
3. Attraction – Leverage Social Proofs, Be Visible Consistently (through Social Media Platforms), Offer Value First Content, Build Personal Brand, Be Transparent, Encourage Lot of Engagement or Interaction.
Super Amazing Golden Nuggets, Thanks Sidz
My Take aways :
What it takes to buy –
Connecting authentically is the key
How to make authentic sales :
– 3 things to make this happen
Breaking resistances is crucial.
1. Power of authentic connection – 6 key factors
1. Are you Actively listening to your target market? – how interesting its for your audience. Make it more curious & Interesting for your audience
2. Mirror and matching technique to build rapport – using tone, pace and language style to make your audience feel understood and comfortable.
3. Asking open ended questions- do you have problem with ?
4. Personalise your approach – basedo n your personal experience, call out people’s name, reference people based on past conversations. Personalise approach.
5. Validate the feeling and concerns of your audience without jumping on to solution.
6. To be honest about Fit every aspect of your business – Unselling if you are not willing to take commitment don’t buy. Show that you care for them
2. Selling without selling – How do you sell without selling -art of value based conversation
1. Educate – don’t just pitch, Set expectations- take about the journey. Speak about the results and benefits of the product
2. Tell a lot of stories
3. Shift to a problem solving mindset
4. Provide free value with Free Webinars – build good will
5. To frame the conversation around benefits – highlighting results – benefits align with whats most important for them and have conversation around it.
6. Ask for small commitments – Subscribe for SM – builds trust
3. How do you naturally attract customers to you
1. Leverage Social Proof – More case studies demonstrates credibility- highlighting how others have benefited
2. Be consistently visible on all SM channels – create omnipresence
3. Offer value first content – address the pinpoints of audience or entertain them
4. Build a personal brand – position yourself as a leader, share your unique perspective and insights, build a brand that attracts people that resonate with your message & mission
5. Be transparent and genuine – be open and vulnerable – share your journey to make people drawn towards you.
6. Encourage lot of engagements – to build social proofs, and encouraging feedback turning fresh leads to activate to become participants.
There are three elements observed in the podcast and mentioned below:
Power of authentic connection,
1. Active listening skill
2. Mirror and matching
3. Asking open-ended questions
4. Personalize your approach
5. Validate the feelings and connection
6. To be honest about business
2. How do you sell without selling :
1. Educate
2. Story Telling
3. problem SOLVING mINDSET
4. Free Value WEBINAR
5. Frame your conversation /benefits
6. Ask for smaller commitments
3. Attraction FACTORS
1. Leverage social proofs
2. Consistently Visible
3. Offer value first contents
4. Build a personal brand (driven by mission)
5. Transparent and genuine
6. Encourage many engagements.
as a person who had struggled with pitching her products its Great to know how to sell without being salesy. Thanks
Anusha
Connection
Mirror and matching
Open ended questions
Personalized approach
Validate the feeling and concerns
Honest abt the product
*Sell without selling*
Educate
Story telling
Provide the solution for the problem
Free value
Frame with the benefits
Ask for small commitments
– Authentic Connection
– Authentic Sales
6 ideas to get Customer for life
– Active listening skills
– Mirror and Matching technique
– Open ended Questions
– Personal life experiences
– Validate feelings and concerns
– Honest about every aspect of your business
How to Sale without Selling :
– Value based Conversation, Educated them
– Storytelling
– Shift to problem selling mindset
– Provide free value
– Frame the conversation around benefits, Benefits aligned most important for your prospects
– Ask for smaller commitments
How do you naturally draw or attract Customers :
– Leverage social proof
– Be consistently visible on social media
– Offer value first content
– Always build personal brand
– Be transparent and genuine
– Encourage more engagement
Thank you Sidz. This reinstilled my learning.
This is such a practical advise all of 18 points makes so much sense. Connection with the audience is what truly matters.
Awesome information like always, learned so may things out of this audio and below is the short overview of the audio and what I learned:
Resistance braking is the key of good sales
3 things decoded:
1. The power of authentic “Connection”
2. Selling without selling
3. Attraction factor
Connection:
1. Active listening skills
2. Mirror and matching
3. Asking open ended questions
4. Personalise your approach
5. Validate the feeling and concerns
6. To be honest about every aspect of the business
Selling without selling:
1. Educate without just pitching, sell journey not just product
2. Tell lot’s of stories
3. Shift to problem solving mindset
4. Free resources. Value
5. Frame the conversation around benefits, which align to the most important to the prospect
6. Ask for small commitments
Attraction factor:
1. Leverage social proof, can highlight other studies of industry
2. Be consistently visible on every platform
3. Offer value first content
4. Build a personal brand which is driven by mission
5. Be transparent and genuine
6. Encourage the engagement
Say enough to sleaze!
Too much-scripted output has reached the end of the road.
there are 3 core pieces you need to get first
1 -authentic connection -empathy and understanding
incorporates listening a whole lot
mirror and match your audience
ask open-ended questions -helps create connections
personalize the conversation
then you also validate the audience’s concerns and then
maybe personalized if you have a relevant thing to share
and only then provide a solution
be honest about the fit
if your product is not the perfect fit – say it, and do the necessary unselling
because this is a direct trust-builder
this is honest and it comes through strongly
2 – how to sell without really selling
this is through educating and engaging without actually selling
also sell the journey where possible
also sell the hole and not the drill
shift to a problem-solving mindset
sells the focus on their need than your product
free resources, free webinars, free guides promote free value
Share the conversation about benefits
ask for a small commitment rather than do the actual sale right away
pick up a subscription to a channel or podcast
3 – Attraction naturally
leverage social proof – that demonstrates credibility and helps them
show them your work experience or show how you worked with a boss who does
the omnipresence is a natural draw
always value first and pitch later
always build a personal brand – v important
share your failures also not just your successes
encourage engagement as much as possible
Kindly find the Lesson learnt below:
#ILH
1. Resistence breaking is key element
2. Power of Authentic connection
3. Selling without selling (conversation)
4. Attraction factor(customer for life)
5. Power of Authentic connection
a. Active listening skills -> what they really want.
b. Mirror and matching -> Tone
c. Asking openended question
d. Personalise your approach
e. To validate feelings and concerns
f. Honest of every aspect of business
6. Selling without selling
a. Educate and don’t pitch
b. Story telling
c. Shift to problem solving technique
d. Provide free value
e. To frame conversation around benefit
f. Ask for small commitments
7. Attraction Factor
a. Leveraege social proof
b. Being consistent visible
c. Offer value first content
d. Build personal brand
e. Be transperant and authentic
f. Encourage for engagement
How to get life long customers through sales like pro:-
Authentic Sales :-
aspect- not really pushing to break those resistance to buy!
if people buy with false intention it fires back
1. sell with power of authentic connection:-
A. Active Listening Skills what they want and validate
B. Mirror & Matching with Tone Pace and Style
C. Asking Open Ended Questions
D. Personalize Your Approach- by Taking Name and References
E. Validate Feelings and Concerns without just jumping into solution
F. Be honest About Every Aspect of Your Business
2. sell with out selling:-Value Based Conversation:-
P. Educate them on the benefits of my product
Q. Story Telling
R. Shift to a Problem Solving Mindset
S. Provide Free Webinar and Value to demonstrate Expertise
T. Frame Conversation around Result (what is most benefit for them) of Your Product
U. Ask for Small commitments
3. Attraction factor:-
L. Leverage Social Proofs
M. Be Consistently Visible on All Platforms
N. Offer Value First Content- with Pain Points
O. Build a Personal Brand by Mission
P. Transfer Your Transparent Authentic Energy
Q. Encourage Lots of Engagement
Authentic Sales
Rejection breaking
1. Connection
2. Selling without Selling
3.Attraction
1.Authentic Connection
* Active Listing Skill – What they want?
* Mirror and Matching – Real Story / Luggage
* Open Ended Question
* Personalized Approach – Thank For Joining
* Filling & Consens
* Be Honest about everything – With Self & Other
2.Selling without Selling
* Educate before Sale – Show the Journey
* Story telling
* Problem Solving Approach
* Give Free Value
* Show Them Benefits
* Small Commitment ( Give them Free Content)
3.Attraction
1.Leveage Social Proof
2.Regularly Show up Everywhere ( For Attraction)
3.Value Content Before Solve
4.Build Personal Brand
5.Share Own Journey
6.Encareg people to connect with Content
Thankyou somuch For Sharing Sidz.
Have a Great Day
Not pushing products only. 3 main elements that works are – 1] authentic connection has 6 key factors being a) active listening skills b) mirror and matching using tone and language style to make your listeners comfortable, c) ask open ended questions, d) personalize your approach (call out names), e) validate the feeling and concerns, like I understand what you are saying, f) be honest about the fit (unselling). 2] How to sell without selling – a) educate first on their journey, b) storytelling, c) problem solving mindset, d) free value, e) frame the conversation around benefits rather than the features, f) ask for small commitments builds trust gradually and deeply. 3] Attraction factor – a) leverage social proof demonstrates credibility, show results, b) be consistently visible everywhere, create an omnipresence, c) offer value first content, d) always build a personal brand, driven by your mission, e) share your journey builds trust, f) encourage lots of engagement.
Dear Sidz, thanks for this Podcast. Here are my key takeaways from the Authentic Sales Podcast:
– Move away from sleazy sales scripts
– Sell like a pro while not selling your soul
– Speak from the bottom of your heart
– Don’t break the resistance just by giving data points, using hypnotic words, scarcity, etc,.
3 elements for Authentic Sales Method:
– [ ] Build an Authentic Connection(Building Deeper Connection)
– [ ] Selling without Selling – create conversations
– [ ] Attraction Factor
– [ ] Authentic Connection(Building Deeper Connection)
– Active listening skills- are you listening to what they really want?
– Mirror & Matching – to build rapport(tone, pace and style) Don’t put yourself on a pedestal
– Ask Open-ended questions-
– Personalised approach – reference past conversations, call out names, etc,.
– Validating Feelings and concerns –
– Being Honest about the Product Fit(Unselling) – if you feel you are not able to connect, don’t buy the product
– [ ] How to Sell without selling?:
– Educate don’t Sell
– StorytellingTalk about the journey. Sell the Hole not the Drill
– Shift to a Problem Solving Approach
– Provide Free Value
– Highlight the Benefits & make sure it aligns to the Prospect’s Priorities
– Ask for Small Commitments
– [ ] Attraction Factor
– Leverage Social Proof, showcase Credibility – show how others have benefited (e.g. show students results)
– Be Consistently Visible on multi Social Channels – An Omnichannel or Omnipresence approach
– Offer “Value First” Content
– Build a Personal Brand – position yourself as a leader in your Niche. Your Personal Brand should be driven by your Mission not by your agenda
– Be transparent – share your failures, be authentic
– Encourage lot of engagement – builds Social Proof
Great insights sharing takeaways below.
1. Power of authentic connection
a. Active listening skills
b. Mirror and matching
c. Asking open ended questions
d. Personalise approach
e. Validate feeling and concerns
f. To be honest about the fit -also called unselling
2. Selling without selling
a. Educate don’t just pitch
b. Story telling
c. Shift Problem solving mindset
d. Offering free resources /value
e. Frame the conversion around the benefits/outcomes-and make sure they are aligned most important to audience
f. Ask for small commitments
3. Attraction factors
a. Leverage social proofs
b. Be consistently regular everywhere and visible
c. Offer value first content
d. Build personal brand -should be driven mission
e. Be transparent and genuine
f. Encourage for action
Super valuable content. Will go through few more times
20 Key Points for Authentic Sales
Authentic Connection: Build trust through empathy and active listening to create a real connection with your audience.
Sell Without Selling: Approach conversations naturally, focusing on solving problems rather than making hard pitches.
Attraction Factor: Be genuine and relatable, allowing people to be drawn to your authenticity and openness.
Break Resistance: Address concerns by providing data points and acknowledging doubts to lower defenses.
Follow the Template, Not Techniques: Use a structured sales approach, but keep it genuine and natural.
Value Over Hypnotism: Show the real value and fulfillment of your product; manipulation no longer works.
Ask Open-Ended Questions: Engage your audience by asking questions that reveal their true pain points.
Personalize Your Approach: Use personal stories, names, and references to make your pitch relatable and human.
Mirror and Match: Reflect your audience’s tone and language to build rapport and trust.
Validate Feelings: Acknowledge concerns before offering solutions to make people feel understood.
Unselling: Let your audience feel free to choose—if they’re not committed, don’t pressure them to buy.
Educate Instead of Pitching: Provide valuable insights and information that help your audience rather than just selling.
Leverage Social Proof: Share testimonials and real-life success stories to build credibility.
Consistent Visibility: Be active on multiple platforms with tailored content to increase omnipresence.
Value-First Content: Offer free, value-driven content that addresses your audience’s pain points.
Build a Personal Brand: Share your mission and perspective to connect on a deeper level with your audience.
Be Transparent: Openness and honesty in your business practices build long-term trust.
Encourage Engagement: Build a community that interacts and engages with your content, fostering connection.
Tell Stories: Use storytelling to shift the conversation to a problem-solving mindset, focusing on your audience’s needs.
Ask for Small Commitments: Encourage small actions or commitments to build trust gradually and sell without selling.
Join Career Building School to master authentic sales and become super successful!
What an elaboration. Thank You Sunil
1authentic connection- active listening skill- what they want, mirror and matching- tone, pace, timing, putting them comfortable, open questioning- trying to understand, treating them in a personal level, 5 validating their concerns and feeling 6. Being Honest-unselling, not pushing to close the deal
2 selling without selling- 1 Educating- explaining journey. 2 story selling. 3. Problem-solving mindset 4. Free value giving 5 Benefits they get 6 Ask for small commitments – builds trust.
3 Attraction Factors-1. leverage social proof- proof of concept, actual feedback from authentic people.2. constantly visible in social media., omnipresence.3. Value-based contents4. Building a Personal Brand. 5 authenticity-being true and authenticity.6. Encourage constant connection.
The crux is to be an authentic person with engaging communication, solving their problems as the main focus with a Farming mindset rather than a Hunting mindset. The spirit of serving with Humility.
Thank you sidz. My takeaways are:
No Pressure – Authentic sales are about connecting with people, not forcing them to buy.
Real Connection – Listen to your customers, show empathy, and have honest conversations.
Help, Don’t Sell – Focus on solving problems and offering value, not just pushing products.
Personal Touch – Make each customer feel special and understood by tailoring your message.
Tell Stories – Share relatable stories instead of listing product details.
Be Honest – Be genuine and transparent about your experiences and journey.
Show Up Consistently – Regularly provide helpful content and stay engaged with your audience.
Use Proof – Share testimonials and success stories to build trust.
Its a paradigm shift in the Sales Approach to build and attract the customers for Life in a Personal Selling space.
This leads to building lifelong connections rather than just selling.
Key Learning
1. Mirror the Image 1. Connect with vulnerablity , be simple and part of them ,rather show 0ff
2. Be Authentic : Speak from heart , deliver the value rather just sales
3. Attraction : 1. Give value ,2. start with low commitment 3 Build engagement
Wonderful Podcast on enrolling lifetime customers, Selling without selling, Unselling, Being Authentic and many more learnings. I want to listen again.
Super Duper valuable take aways.
Connection
* Active listening
* Mirror and Matching – make audience feel understood and connected
* Ask Open ended questions
* Personalised approach / call out names etc.
* Validate the feelings and concerns –
* Being Honest about the product / customer fit
Selling without selling
* Educate. Do not just pitch (focus on hole not the drill)
* Storytelling
* Focus on problem solving
* Create Value free
* Frame conversation about the benefits / not the features.
* Ask for small commitments
Attraction factor
* Leverage Social Proof
* Be Consistently Visible
* Offer Value-First content
* Build Personal Brand
* Be Transparent and Genuine
* Encourage a lot of engagement
The main takeaway for me is sell the benefits not the features. This I guess is a gamechanger as we all look for “WIIFM”. By illustrating the benefits, you trigger the urge for subscribing the service or product
❄️❄️ Authentic sells❄️❄️
🐬 Resistance breaking
🐬 Empathy selling, connection, attraction 🧲
🐬 Active listening….
🐬 Mirror and matching
🐬 Open ended questions
🐬 Personalize ur approach …call out names
🐬 Acknowledgement of feelings n concerns
🐬 Be honest unsell
🐬 How to sell without selling
🐬 Benifits of the product tell stories
🐬 Problem solving methodology
🐬 Ask for small commitments
🐬 Attraction 🧲
🐬 Show up on all social media
🐬 Build ur personal brand with mission
Very highly influential insights were provided. My spiritual master says being authentic and truthful is easy to lie to yourself or the world. Because when you lie every time, you have to remember what lie you said. Being authentic is easy as everything comes directly from your heart, and you need to have the pressure to remember everything that you said. Authenticity is the Game changer
❄️❄️ Authentic sells❄️❄️
🐬 Resistance breaking
🐬 Empathy selling, connection, attraction 🧲
🐬 Active listening….
🐬 Mirror and matching
🐬 Open ended questions
🐬 Personalize ur approach …call out names
🐬 Acknowledgement of feelings n concerns
🐬 Be honest unsell
🐬 How to sell without selling
🐬 Benifits of the product tell stories
🐬 Problem solving methodology
🐬 Ask for small commitments
🐬 Attraction 🧲
🐬 Show up on all social media
🐬 Build ur personal brand with mission
Sell like Pro with your Integrity intact!
> Build Authentic Connection
> Sell without Selling
> Build Attraction Factor
Each of these revolves around building trust and authenticity without using salesy pitch or putting urself in an uncomfortable situation.
Thanks for sharing this and reiterating and reemphazing the CODE of Honor.
Wonderful and valuable insights on authentic sales: (1) Connect Authentically – a) Active listening skills b) Mirror and matching c) Asking open minded questions d) Personalize approach e) Validate feelings and concerns f) Honest about every aspect of business (2) Selling without Selling – a) Educate b) Story telling c) Shift to a problem solving mindset d) Provide free webinar e) Frame conversations around benefits f) Ask for small commitments (3) Attract Naturally – a) Leverage social proof or borrow credibility b) Be consistently visible c) Offer value first content d) Build a personal brand e) Be transparent and genuine f) Encourage lot of engagement. These points will definitely boost authentic sales which the prospective buyers feel that they are in a genuine place and they can get enriched by buying the products.
top key take away –
1 power of connectiom
active listening
mirror matching
ask questions open ended
personalise approach
validation
be honest
2 selling without selling
educate
storytelling
‘ problem solving’
free value based education webinars
frame your conversation
ask for commitments
3 attention factor
leverage social proof
be consistent
offer value first
build personal brand
be transparent
engage wit your customers
3 Things for maximum conversion in Webinar (Resistance breaking is one of the keys to sales):
1. Power of Authentic Connection
a. Active Listening Skills: Are you listening to your market, do you know what they want!
b. Mirror & Matching: How you are going to use your tone & language style so that audience feels comfortable.
c. Asking open-ended question: what’s your challenge; what is bothering you etc.
d. Personalise your approach: Share your own experiences. Call people with names, acknowledge them and thank them
e. To validate the feelings & concerns: Don’t jump into solution directly
g. To be honest about every aspect of the business: You can unsell by telling that if you are not committed, don’t buy my product.
2. Selling without selling doing value-based conversation. Thera are 6 elements:
a. Educate don’t do sales pitch: Don’t just pitch. Talk about the journey & not the product. Educate on the benefits of the products
b. Story telling
c. Shift to a problem-solving mindset.
d. Provide FREE value like doing FREE Webinar, Free resources, FREE template
e. To frame the conversation around benefits. Not just the features. Align the benefits which aligns with your audience
f. Ask for small commitments: Say like are you committed to journey, ask them to join in community, ask to buy fast track bundle
3. Attraction Factor: How do you naturally attract them?
a. Leverage Social Proof: More case studies, testimonials. If you don’t have own testimonials borrow from your industry
b. Be consistently visible: Be present in the social media starting with one or two & gradually join in more
c. Offer Value First Content: To address their challenge, educate them
d. Build a personal Brand. Positing yourself as a leader. It should be driven by mission
e. Be transparent & genuine: Share your own journey
g. Encourage a lot of Engagements with audience: Interact with them and ask them to comment.
Thanks Sidz for making it so simple with lots of Golden Nugets.
My biggest learning from this podcast:
1. Authentic sales focus on genuine connections, not high-pressure tactics.
2. Selling without selling means building trust and making sales feel like natural conversations.
3. Active listening and asking open-ended questions help customers feel heard and understood.
4. Personalization and matching your audience’s tone build stronger relationships.
5. Value-based conversations shift the focus from pitching products to solving problems.
6. Storytelling resonates more than statistics, making your message relatable and memorable.
7.Free value upfront builds goodwill and increases trust.
8. Consistent visibility and providing helpful insights keep you top of mind for your audience.
9. Social proof through testimonials and case studies enhances credibility.
10. Transparency and authenticity are key to building long-term trust and loyalty.
11. Engagement encourages interaction, turning passive listeners into active participants.
awesome and mindblowing. connection, communication and attraction are the 3 major cores for authentic sales. to be honest is key. should focus on giving lots of values through your products. while selling, should be empathetic. also presentation should be interesting.
❄️❄️ Authentic sells❄️❄️
🐬 Resistance breaking
🐬 Empathy selling, connection, attraction 🧲
🐬 Active listening….
🐬 Mirror and matching
🐬 Open ended questions
🐬 Personalize ur approach …call out names
🐬 Acknowledgement of feelings n concerns
🐬 Be honest unsell
🐬 How to sell without selling
🐬 Benifits of the product tell stories
🐬 Problem solving methodology
🐬 Ask for small commitments
🐬 Attraction 🧲
🐬 Show up on all social media
🐬 Build ur personal brand with mission
Be genuine
its very practical and very deep podcast for anyone to get people buy your digital products and get customers for life. as why apple has so much success and money bcoz steve jobs did not focus on selling the phone but giving people different way to think. so people who buy apple think different.similary when you apply there points on your business , you will get people who will stay with you for life long.
Ravi Sachan
In a Mission to help 100000+ become financially free by selling financial products with authenticity
Authentic Sales Methods:
– Connection
– Sell without Selling
– Attraction
1. Connection:
– Active listening skills
– Mirror and Match audience
– Open ended question
– Personalization
– Validate feelings and concerns
– Honest
2. Sell without Selling
– Educate
– Story telling
– Shift to a problem-solving mindset
– Provide free value
– Frame the conversation on benefits
– Ask for small commitments
3. Attraction
– Leverage social proof
– Consistently visible
– Offer value first content
– Build personal brand
– Transparent and genuine
– Encourage engagements
Theme – Authentic Sales Method – great insights from this podcast
1. Authentic connections – empathy and understanding
2. Selling without selling – art of value-based selling
3. Attraction – naturally draw customers to you
Authentic connections – 6 Key factors
1. Active listening skills
2. Mirror and Matching
3. Ask open ended questions
4. Personalize your approach
5. Validating feelings
6. Be honest about the business – unsell
How to sell without selling
1. Educate – don’t just Pitch
2. Storytelling – be relatable
3. Shift to a problem-solving mindset
4. Provide value e.g. free resources
5. Frame conversation around benefits
6. Ask for small commitments
Attraction
1. Leverage social proof – testimonials, case studies, reviews
2. Be consistently visible
3. Offer value first content
4. Build a personal brand
5. Be transparent and genuine – builds trust
6. Encourage engagement
These are my following takeaways and learnings from this highly invaluable point-shooter style podcast:
There are 3 aspects of the Authentic Sales Method.
1. Connection
a. Are you really listening to the market? Is your target market
b. Mirror and Matching to building rapport. Using your tone, pace and language style to understand your audience.
c. Asking open ended questions.
d. Personalise your approach. Use your personal life experience and what you went through. Call out people’s names and acknowledging them. Tailoring the needs of your Silver members than Diamond and Quantum members.
e. Validate the feelings and concerns without immediately jumping to solutions. I completely understand your concerns. Make them feel understood.
f. Be honest about every aspect of your business. If your product is not the right fit, then dont buy my product. Show that you care for them, not just use tactics to sell.
2. Selling without Selling (Value Based Conversations)
a. Educate. Dont just pitch. Educate on the benefits of the products more than the features.
b. Share stories.
c. Shift to Problem solving mindset.
d. Provide free value. Build good will without getting an immediate sell.
e. Frame your conversations about your benefits of the product. Make sure your benefits align with whats most important for your prospect.
f. Ask for small commitments. Are you committed to my journey? Subscribe to my Youtube channel, subscribe to my fast track bundle.
3. Attraction (Naturally attract people)
a. Leverage social proof. The more reviews you get your customers
b. Be consistently visible. Be on different social media channels and be everywhere. Your Omnipresence creates attraction.
c. Offer value based content.
d. Build a personal brand. Not as a logo brand. Your personal brand has to driven by a mission.
e. Be transparent and genuine. Be open and authentic.
f. Encourage a lot of engagement.
Thank you so much Sidz for sharing your invaluable wisdom.
Great takeaways, mpty!
My Biggest learnings from the podcast are
Authentic connection-
Active Listening to your market
Mirror and Matching
Ask Open ended Questions
Personalize your approach
Validate their feelings and concerns
To be Honest about every aspect of your business
How to SELL without SELLING
Educate
Story Telling
Shift to Problem Solving Mindset
Provide Free value
Frame Conversation around Benefits
Ask for small commitments
Attraction
Leverage Social Proof
Available on all Social Platform
Offer Value first content
Build personal brand
Be Transparent
Increase Engagement
in one Sentence Integrated Mind shall make us Integrate Person which shall make Integrated Sales for Community Upliftment
#ilh #ilhfamily
The podcast is awesome for Authentic sales on a deeper level :
1. Power of authentic connection.
# Active listening.
# Mirror and Matching.
# Asking open-ended questions.
# personalize approach.
# Validate the feelings and concerns.
# Be Honest.
2. How do you sell without selling
# Educate.
# Story telling
# Shift to the problem-solving mindset.
# Provide free value.
# Frame conversation around benefits.
# Ask for a small commitment.
3. Attraction factor
# Leverage social proof.
# Be consistently visible.
# Offer value first content.
# Build a Personal Brand.
# Be transparent
# Encourage engagement.
Nice tips to be vary about authentic sales. Points covered –
Power of Authentic Communication –
1. Active listening
2. Mirror and Match rapport
3. Ask open ended questions
4. Personalize the approach
5. Validate feelings and concerns
6. Being honest about the product, unsell as needed
Sell without selling
1. Educate the audience and not just pitch
2. Good storytelling
3. Problem solving mindset
4. Provide free value
5. Frame conversations about benefits and outcomes
6. Ask for small commitments
Attraction factor
1. Leverage social proof
2. Be consistently visible
3. Offer value first content
4. Always build a personal brand
5. Transparent in journey and genuine
6. Encourage Engagement
Awesome takeaways, more power to you!
Power of Authentic Connection: Active listening, mirror matching, asking open-ended questions, personalized approach, validating feelings and concerns, and being honest about fit.
Selling Without Selling: Educate and engage, storytelling, shift to a problem-solving mindset, give free value, frame the conversation’s benefits, and ask for small commitments.
Attraction Factor: Leverage social proof, show up with big consistency and visibility, offer value first, build a personal brand, be transparent, encourage people, and engage with them.
More power to you, keep learning & growing…
My Learning: In both active sales environments, such as webinars or one-on-one consultations, maintaining an open mind is crucial. Asking open-ended questions allows for deeper understanding of your audience’s or client’s specific needs and concerns. Always approach situations with empathy, genuinely listening to their problems and adopting a problem-solving mindset to offer real solutions. Building trust is key, which is where social proof—testimonials, reviews, and success stories—plays an important role. Consistency is another critical factor; staying active and present on social media not only keeps you top of mind but also helps establish authority in your field. Most importantly, focus on providing value-based content. Rather than pushing for immediate sales, aim to offer insights, knowledge, and support that will naturally guide your audience toward your services.
More power to you!
Key Learnings from the Authentic Sales Method
Power of Authentic Connection:
Storytelling: Use stories to create a genuine connection with your audience.
Mirror and Match: Reflect the energy, tone, and pace of the person you’re communicating with to build rapport.
Ask Open-Ended Questions: Encourage conversation and deeper engagement by asking questions that cannot be answered with a simple “yes” or “no.”
Selling Without “Selling”:
Educate First: Provide valuable information that informs and empowers your audience.
Storytelling: Leverage stories to demonstrate value and create a personal connection.
Problem-Solving Mindset: Approach conversations with the aim of solving the customer’s pain points.
Offer Free Value: Share helpful insights or resources without asking for anything in return.
Frame Conversations Around Benefits: Focus on how your product or service benefits the customer.
Ask for Small Commitments: Break the sales process into small steps that are easy for the customer to agree to.
Attraction Factor:
Leverage Social Proof: Highlight testimonials, reviews, or case studies to show others’ success with your product or service.
Maintain Consistent Visibility on Social Media: Regularly engage with your audience on social platforms to build presence.
Offer Value First: Share valuable content before asking for anything in return.
Build a Personal Brand: Establish yourself as a credible and authentic figure in your niche.
Surface Authenticity: Show your true self to foster trust and deeper connections.
Encourage Engagement: Promote interaction and engagement through questions, polls, or discussions to keep your audience involved.
Great takeaways, keep it up!
Key strategies:
Authentic Connection: Focus on empathy, active listening, and mirroring language/tone to build trust. Use personalized open-ended questions and address specific problems, ensuring customers feel heard.
Value-Based Conversations: Educate rather than pitch, using storytelling and focusing on customer benefits. Provide free value (e.g., webinars, templates) to build goodwill, and ask for small commitments like subscribing.
Attracting Customers for Life: Leverage social proof (testimonials, real-world stories), build a personal brand aligned with your mission, and be visible across platforms. Encourage engagement to strengthen trust and loyalty.
Honesty about product fit and focusing on the customer’s needs is central to building long-term relationships.
Top learnings
1. Authentic connection
2. Educate
3. Story telling
4. Active learning skills
5. Being truthful & Authentic
6. Problem solving mindset
7. Selling journey instead of course
8. Provide free value
9. Framing Conversation
10. Asking for small commitments
11. Social proof
12. Building a personal Brand driven by a Mission
13. Encourage engagement
14. Being consistently visible
15. Being transparent & Genuine
I love this podcast. What I liked the most is that social proof is there to help your prospects see what’s possible. As coaches, we have to show them the most significant possibilities, and we don’t have to do that just by speaking about them. When we show them through the case studies and when they get to hear it through the other students, it will enable them to dream big. This is ultimate. I got my breakthrough today 🙂
Superb, keep growing…
EACH AND EVERY WORD OF THIS PODCAST HAS DIAMOND LEVEL VALUE ,I PERSONALLY BELIEFE IN THIS ,BE SHOULD BR 100% HONEST WITH OUR PEOPLE ,PEOPLE WILL DEFINITLY COME TO US .THANK YPU SO MUCH SIDZ TO PROVIDING US THESE GOLDEN NUGGETS.REALLY APPRICIATE UR EFFORT.THIS IS GOING TO HELP ME IN MY UPCOMING WEBINAR ,
Thank you!
Authentic sales
3 steps
1.connection
A.frame conversation around benefit
B.ask for small commitment
2.sell without selling
Awesome, MPTY!
Thank you Sidz!
I got lot of Bulb on moments!
3 elements
1. Power of authentic connection – active listening skills, mirror &matching, asking open ended questions, personalized approach, validate the feelings and concerns & more important be honest
2. Selling without selling – educate &engage, connect with story telling, shift to problem solving mindset, conduct more free webinars, frame the conversation, ask for commitments.
3. Attraction factor – Leverage social proof with real life stories, be consistent in all the social media, value first content, Build a brand with mission, be transparent & finally encourage more engagement
Great lessons, keep up the good work…
Authentic Sales
Elements
1 connection
2 Sales without selling – value based conversation
3 Attractions
6 Key Factors
Connection
1 active listening skills
2. Mirror and Matching- Toun, Just like you
3 Asking Open ended question
4. Personal Life Experience
5. Validate Feelings and concern
6. Being Aunest
How to sale Without selling
1. Educate
2. Story Telling
3. Problem solving mind set
4. Provide Free value
5. Fraim your conversation around benifits
6. Ask for small commitment – Build Trust.
Attractions
1. Leverage Social Proof – Real world Story.
2. Be Consistantly visible
3. Offer value
4. Building a Personal Brand
5. Be transparent and
6. Encourage lotes of Engagement
Thanks Sidz
Super amazing takeaways, more power to you!
SUPER AMAZING INSIGHTS .
I AM GOING TO USE ALL THESE GOLDEN NUGGETS TO ATTRACT MY CUSTOMERS .
AND I KNOW I WILL GIVE THEM VALUE AND BUILD TRUST AND HELP THEM IN THERE JOURNEY TOWARDS THERE GOALS .OF WHAT THEY WANT TO ACHIEVE .
THANK YOU SIDZ EACH SESSION WE LEARN NEW THINGS AND I LOVE TO IMPLEMENT IT AND BELEIVE ME IT WORKS .
GRATITUDE
What valuable insights i got from this podcast are : By simply speaking truth and connecting on a level that goes beyond the typical sales pitch, That’s the magic of authentic sales—when you speak from the heart, your audience can tell. This is selling without selling, pitching without pitching by being there for them to solve their challenges and telling them the outcome they will enjoy by being in the community.
Power of Authentic connection Sell
1. Active listening skills
2. Mirror and Matching
3. Asking open ended questions
4. Personalise your connections
Elements of conversation
1. Educate don’t just pitch on benefits of
2. Story telling
3. Solving problems for clients
4. Free value
5. Frame conversations around the benefits
6. Ask for smaller commitments
Shift to problem solving Mindset
It’s not about our product, it is about their needs
Authentic Selling
1. Power of Authentic Connection
2. Selling without Selling
3. Naturally Draw Customers
1. Power of Authentic Connection – Sell with Empathy
1. Listening Skills : Am I listening ?
2. Mirror and Matching : Tone , Pace and Language
3. Asking open – ended questions to my customers
4. Personalize your approach
5. Validate the feelings and concerns of my prospects
6. Be Honest about the fit
2. Selling without Selling
1. Educate the Prospect on the benefits
2. Tell Stories
3. Problem Solving Mindset Shift
4. Provide Free Value
5. Frame conversations around the Benefits
6. Ask for Smaller Commitments
3. How to Naturally draw customers
1. Leverage Social Proof
2. Consistently Show up
3. Value based content
4. Build Personal Brand
5. Be genuine
6. Engage with Prospects
Thanks Sidz
1. The concept of Authentic selling really sets the boundaries of expectations for the prospective customer, leading to a trust-based decision making.
2. Unsell your product, do not push OR chase the numbers.
3. Selling is an art of presentation of serious value proposition. Look for any hesitation and drop it there until the customer is ready. Leave a sample teaser / hook behind.
4. Authentic selling is an ability to let go, listen more to your target market.
5. Do not fall in love with your own product, let market decide what is the value they are looking for.
6. Deliver on the proposed value, in fact create unexpected value. This will be one great factor that will retain your customer.
7. Do not depend on “Loyalty” factor, trust your ability to capture the value and deliver.
It’s super and very powerful for sales tips , we have to focus on solving problem of customer not focus on only product, I should sales without selling with trust build with customer, story telling is more powerful.
Thanks for inviting to listen this,
I do not take any nots though you ask for that – I am thankful for making me present to my inauthecity.
It’s all about being authentic & purpose of contribution.
What got is that – my purpose is to make difference in the life of my audience my conversation generates from that context.
I prepare notes once listen again
My Top 5 Learnings from This Podcast is
1. How to sell without Selling
2. Consistently Be Visible to your audience in all platforms.
3. Educate your Target audience, Don’t just Pitch.
4. Offer Free Value First
5. Frame your Conversations around Benefits
Thank you Sidz for the amazing Pod.
I got some crazy ideas to work on.
I loved it.
3 Secrets and 6 steps for Authentic Sales
I) Power of Authentic Connection
1. Active Listening
2.Mirror and Matching
3.Asking Open end questions
4.Personalize approach
5.Validate feeling
6. Honest
II) Selling without Selling
1.Educate.
2.Story telling
3.Problem Solving mindset
4.Free Value
5.Conversation about benefits rather than features
6.small committments
3) Attraction
1.Social Proof
2.Be Visible
3.offer value
4.build personal barnd
5. genuine
6.Enourage and Engage
Cheers
So empowering and authentic Sidz.
Authentic connection…
selling without selling
naturally attracting customers…
Wow, this podcast truly resonates on a deeper level! Authentic sales rooted in empathy, active listening, and value-based conversations is the key to not just transactions, but genuine human connection. By educating instead of pitching and building trust through transparency, this approach brings us closer to creating a Golden Age in the digital space—a vast hub of wisdom and trust, much like Nalanda University. It reminds me of Krishna’s teachings in the Bhagavad Gita—acting with honesty and integrity without attachment to the result, leading to lasting success and fulfillment for all. Brilliant insights!
Humbled by the authentic insights straight from the heart. Building the connections with integrity, actively listening what the market needs, building value based conversations that make people take decisions and naturally drawing them with the value you offer, encouraging a lot of engagement, use of story telling, personalizing the approach, validating the concerns and frame the conversations around the benefits – these are wonderful takeaways.
ACE – A- Authenticity, C – Conversations E – Empathetic brand
CEO – C – Connection, E- Educate, O – Omnipresent
Thank you for helping us all. Loved it.
Keep Inspiring us Sidz.
18 points gone deep.
Look forward to serving, solving problems and helping many.
The authentic Sales Methods –
(1) Art Of Authentic Connection
(2) Selling without Selling
(3) Attraction Factor
The Art of Authentic Connection Factor includes- (1) Active Listening, (2) mirroring and Matching (3) Ask Open ended Questions (4) Personalize approach (5) Validate the feeling (6) Being Honest about the product.
The Selling without includes: (1) educating; (2) Story telling; (3) problem-solving Mindset (4) Provide free webinar; (5) Frame a conversation around benefits (6) Ask for small commitment
The Attraction Factor includes: (1) Leverage social proof (2) Consistently visible in social platform (3) Offer value based content (4) Personal Brand (5) Be Transparent (6) Encourage lot of engagements.
Thank You Sidz for giving right information and bullets in right time.
Thanks for sharing this wonderful insights!!!
elements which I will add is asking them open ended questions and being more empathetic and validating their feelings .. Mirroring the audience ..
I will work on my story telling skills and making it more relatable
Provide free valuable content and leverage the testimonies
My biggest learning is that I got to be authentic. Making someone feel important plays such a big role
Amazing way to summarise the complicated sales process in simple 3 steps further summarised in 18 sub-steps.
my favourite is being authentic, giving value first, be transparent and gunuine.
Authentic Sales Methods Podcast:
Three Main Segments: 1. Connection 2. Conversation 3. Captivate
1. Connection – 6 factors –
1. Active listening skills
2. Mirror and matching
3. Asking open-ended questions
4. personalizing Experience
5. Validating the feeling and concerned
6. Honest about the product fit.
2. Conversions
1. Selling without Selling
2. Stories
3. Problem Sovleing mindset
4. Provide free value
5. Frame the conversations benefits
6. Ask for a smaller commitment.
3. Captivate
1. Leverage Social media
2. Consistent On Social media
3. Offer value first content
4. personal brand
5. Share your Journey
6. Encourage lot Of Engagement
Authentication , Sell without selling , Attraction are the three pillars for selling webinars to the audience.
Authentication : Active listening skills, mirror and matching , Open end questions , Personalization , Validation with feelings and unselling by true and honest interactions.
Sell without selling : Educate about the journey, problem solving mindset, story telling, free webinars to develop goodwill , benefits list , sign up for small commitments
Attraction : Social proof , case studies , consistent visibility , Podcasts , message of mission, transparent , engagement through comments
Element 1 : Authentic Connection 6 key factors
1. Active listening – listen to the market and understand what they want. They should say “tell me more”
2. mirror and match – to build rapport, i’m just like you, you can do it if I can do it
3. open ended questions
4. personalise : call names, share personal experiences, tailor the offering to the specific audience
5. Validate feelings and concerns : dont jump into solutions. acknowledge their feelings and validate them
6. Be honest about the fit (If you are not in for long term commitment, then dont get in) – It is unselling, it leads to more trust & integrity
Element 2 : sell without selling
1. Educate : dont just pitch. Dont sell the drill.sell the hole
2. Stories : tell a lot of stories so they connect
3. Problem solving mindset : shifts the focus to their needs
4. Provide free value : Free webinar, resources, tools, etc
5. Frame the conversation around the benefits. Make sure the benefits are the most important ones for them
6. Ask for small commitments : signup to my YT channel, buy fastrack bundle,free course,etc
Element 3 : Attraction
1. Leverage social proof : more testimonials, real world stories, success stories, borrow credibility and establish proof of concept
2. Be visible : social media, email, etc
3. Offer value first content : educate/entertain
4. build a personal brand : build yourself as a leader in your topic/mission
5. Be transparent : share your successes, failures,etc
6. Encourage engagement : ask questions, feedback,comments
I earned a lot of points in this podcast:
There are 3 Elements to authentic Sales Without getting sleazy:
1. Connection
2. Selling without selling
3. Connection with empathy
main points-
a. active listening- we must ensure that we are listening, have conversations, and working with their thoughts rather than pitching our sales
b. Mirror and match
c. how not to sell
d. storytelling
e. solve problem
transparent
AUthetic sales without being salesy.key factors
1)active listening -wanting to know more about the other.paraprasing responses or mirror and match response,tailor making according to need.asking open ended questions.building trust.being honest about the product.2)how to sell without selling.selling the journey not the course.
3)story telling. 4)free webinerplus free pdf,ppt etc.framing the benefitsasking for small commitment.
educate about problem solving.being visible on social media.building thepersonal brand.
Authentic Sales: Customers for life….. and keep your integrity intact!!
1. Authentic Connection
2. The art of value based conversations
3. Attraction – naturally draw customers
1. 6 key factors to create the authentic connection
1. Active listening Skills – are you speaking – what they really want
2. Mirror and matching – how you going to be using your tone to make your customer feel comfortable
3. Ask open ended questions to create a connection
4. Personalised approach – share your personal experience, call their names, acknowledge them, tailor to their specific needs
5. Validate the feelings and concerns without directly jumping into solutions.
6. to be honest about the product fit – unsell if it doesnot fit with the customer needs. It opens future opportunities.
2. 6 Things – How to sell without selling
1. Educate: educate the customer on the benefits
2. Story telling approach
3. Problem-Solving Approach
4. Provide free value
5. To frame the conversation around the benefits rather than the features.
6. Ask for small commitments – to build trust slowly.
3. How to naturally draw with customers
1. Demonstrate/ leverage on credibility
2. Be consistently visible
3. Offer Value first content
4. Build a personal brand (driven by your mission)
5. Be open, transparent and authentic, share your wins, failures
6. Encourage the engagement
Key Insights that I received from the podcast from where I stand today with sales in my coaching business:
1. Validating prospect concerns and feelings is important to take them from where they are
2. Framing the conversation or even the proposal around benefits is what will inspire them and provide a glimpse of what can be achieved by working with me or opting for my service.
3. Being honest about your service – what they can expect and what is it that the service doesnt offer so that they know if it isnt for them.
PODCAST
THE AUTHENTIK SALES ETHOD – DITCH THE SCRIPTS AND ATTRACT CUSTOMERS FOR LIFE
1. POWER OF AUTHENTIK CONNECTION
2. SELLING WITOUT SELLING
3. ATTRACTION FACTORS
A. POWER OF AUTHENTIC ONNECTION
1. ACTIVE LISTENING SKILL
2. MIRROR AND MATCHING
3. ASKING OPEN QUESTION
4. PERSONALISE APPROACH
5. TO VALIDATE FILLING AND CONCERN
6. TO BE HONEST OF EVERY ASPECT OF BUSINESS
B. SELLING WITHOUT SELLING
1. EDUCATE
2. STORY TELLING
3. SHIFT OF PROBLEM SOLVING MINDSET
4. PROVIDE FREE VALUE
5. TO FRAME THE CONVERSATION AROUND BENEFITS
6. ASK FOR SMALL COMMITMENTS
C. ATRACTION FACTORS
1. LEVERAGE SOCIAL PROOF
2. BE CONSISTANT TO BE VISIOBLE
3. AFTER VALUE FIRST CONTENT
4. BUILD PERSONAL BRAND
5. BE TRANSPERANT AND JENUINE
6. ENCOURAGE LOT OF ENGAGEMENT
This really originated with me, the emphasis and authenticity and building genuine connections in sales is a game changer. I Appreciate the focus on listening and mirroring which creates more personalised experience for the customer. The idea of unselling to build trust is powerful and shifts the mindset from nearly making a sale to forging long-term relationships.
Amazing podcast over the authentic sales script in the digital coaching world. The authentic sales method consist of 3 elements i,e Connections, Sale without selling and attraction factor. These methods consist of another 6 points to be more proactive among the students with trust, honesty, story telling and problem solving.
Power of Connection, selling without Selling and Attraction Based Marketing what make you sell Authentically. Be Vulnerable in sharing your Story and make them believe you are not different then them and if they can get this message they will buy without any Friction.
Authentic sales are sales on human level,natural sale,heart to heart connection sales,trust worthy sales story telling is very good for sales,give them problem solving mind set, focus their need,give them helpfull free tips .very powerful podcast thanks a lot.
My Learnings from this Podcast –
The focus is on building genuine connections and moving away from pushy sales scripts that create discomfort.
Sales should be based on empathy and understanding. Authentic connection involves active listening, mirroring, asking open-ended questions, and personalizing your approach.
The art of “selling without selling” focuses on value-based conversations. Educate the customer rather than pitching and tell stories to build relatability.
It’s important to validate customer feelings and concerns, making them feel understood before offering solutions.
Be transparent about whether your product is the right fit for the customer. If it isn’t, be honest. This builds long-term trust and future opportunities.
Shift your approach to solving the customer’s problems rather than just pushing a product. This puts the focus on their needs, not your agenda.
Providing free value through resources, guides, or webinars helps build goodwill and establishes expertise without expecting immediate sales.
Storytelling for Connection: Use stories to create deeper connections and help customers relate to your journey, making them more likely to trust and buy from you.
Conversations should revolve around the customer’s needs, and selling should be more about serving and helping than closing deals.
Great Podcast for Authentic Selling
(1) Connection – Connect with customer with active listening by knowing their pain points, Talk in their language so that the customer can understand the way you discussed, Give open ended question, Give personalised connection, validating feeling during connecting with prospect and being connect
(2) Sell through value given – Educate and engaging with prospect by giving the journey, do story saying that give them the confidence to take decision, take problem solving mindset so they can engage with you with heart, Provide free value content so that they have better understanding and take ask for some commitment so that they take responsibility of them of job
(3) Attractive Factor – Leverage social proof is really given them the decision, constantly present in the all the place where your prospect present, give value through your content, build personal brand driven by mission oriented by transparent and genuine and must be on encouragement and engagement.
Amazing learning, keep it up…
Authentic Sales
Power of Authentic Connection -1. Active Listening Skills – Really understanding what your target market wants, how interesting what your teaching is for your target market2. Mirror and Matching – Be one of your audience3. 4. Personalise Your Approach -5. Validating the feelings6. See if its fit for them
Selling without selling – Art of value based conversations – Educate and Engage with the journey and not just with the productStorytellingShift to a problem solving mindset for your target marketProvide free resources like webinar, guidesFrame the conversation around the benefitsAsk for small commitments like Bronze Membership
Naturally attracting customers for life
Leverage Social Proof like reviews, testimonialsOffer value first content that educates and entertains themBuild a Personal Brand – Share your Unique Perspectives and InsightsBe Transparent and Genuine Encourage lot of engagement on your SMP posts
Keep growing!
Hi Sidz,
Listening to this episode really hit me back square one! I’ve always been uncomfortable with the idea of high-pressure sales on one to many, and your approach to authentic sales makes so much sense. Focusing on building real connections, solving problems, and offering value upfront feels natural and rewarding. It’s clear that when we truly connect with our audience, sales happen more smoothly without the pushy tactics. I love how you emphasize being relatable, honest, and consistent. It’s all about long-term relationships, not just quick wins. Thank you for this fresh perspective Sidz.
Glad you felt so, more power to you!
1. Power of Authentic Connection – Sell with Empathy
1. Listening Skills : Am I listening ?
2. Mirror and Matching : Tone , Pace and Language
3. Asking open – ended questions to my customers
4. Personalize your approach
5. Validate the feelings and concerns of my prospects
6. Be Honest about the fit
2. Selling without actually Selling
1. Educate the Prospect on the benefits
2. Tell Stories
3. Problem-Solving Mindset Shift
4. Provide Free Value
5. Frame conversations around the Benefits
6. Ask for Smaller Commitments
3. How to Naturally draw customers
1. Leverage Social Proof
2. Consistently Show up
3. Value based content
4. Build Personal Brand
5. Be genuine
6. Engage with Prospects
Amazing lessons, keep it up!
Authentic Sales Method naturally connects me in a Deeper Level.
The Core Method involves 3 Steps
1.Power of Connection
2.Selling Your Product without Selling
3.Attract the Right Audience
Sounds Very Interesting right, I am going to explain in detail
a. Power of Connection leads to 6 Factors
b. Have an active listening skills
c .Mirror and Matching(Make Sure of Your Tone, Pace and Styling of delivery matches with your Customer)
d. Ask Open Ended Questions
e .Personalize Your Approach
f .Validation of their Feelings
g. Be Honest
2.Selling Products without Selling
a. Educate them without Pitching them directly
b. Engage them with lot of Stories
c. Shifting Problem Solving Mindset
d. Make Sure of Value Based Webinar(FREE)
e. Frame the Conversation around Benefits of Your Program
f. Ask for Small Commitments
3. Attract the Right Audience
a. Leverage the Social Media
b. Consistency in Posting
c. Offer FIRST Value
d. Build a Personal Brand around You
e. Be Transparent and Genuine
f. Encourage lot of engagement
Great ! Keep learning…
Authentic Sales Method is based on 3 factors: a) Authentic Connection with you audience, b) To Sell without Selling, and c) . The breakout for each element is as follows:
A. Authentic Connection: To have an organic, emotional connect with your audience.
1. Active Listening Skills – to listen to the audience/market and cater to their needs.
2 Mirror and Matching – to convince that you are same their audience and emphasize if you can do it they can do it.
3. Open Ended Questions – ask what their concerns, what their challenges, what they want to achieve.
4. Personalized Approach – call people by the name, share your life
5. Validate Feelings and Concerns – Mention that you understand their concerns, their feelings
6. Be Honest about your business – Set clear expectations and unsell to people who are not committed
B. To Sell without Selling: Focus is on value creation and commitment from the audience.
1. Educate (not Sell) – Do not focus on sales. Educate and share the journey with your community
2. Story Telling – Share your life story, journey, use cases
3. Problem Solving Mindset – go out there with problem solving mindset and help your audience
4. Free Value – provide free content, solutions through your Podcasts, Articles, Webinars.
5. Focus on Benefits – frame your conversation on the benefits the audience will get and the journey.
6. Ask for small Commitments – Like subscribing to YouTube, Listening to Podcasts (where you are already sharing plenty of knowledge for free)
C. Genuine Attraction: –
1. Leverage Social Proof – Share success stories; show results from your life, students and/or industry.
2. Be consistently show-up in all social media platforms – be visible through emails, Facebook, Instagram, YouTube, LinkedIn
3. Ensure Value First Content – ensure every content value driven and give out nuggets of knowledge with every content you create
4. Build a personal brand – focus on your value, your mission and why you are doing this. Be consistent with your branding, message across all platforms.
5. Be Transparent – about your success, failures, the journey, be genuine, and make sure it is grounded & relatable.
6. Engagement – build social proof with help of learning and sharing from your members; this will help your audience to connect with you and will get them attracted to you.
This will ensure that you can make the sales with integrity intact and be of value to the community.
Great learning, More power to you!
Authentic Sales
Breaking resistance is key to making sales.
3 Elements
1. Power of Authentic Connection
Develop active listening skills to understand what your audience really wants.
Use mirroring and matching techniques to make your audience feel comfortable.
Ask open-ended questions to encourage engagement and understanding.
Personalize your approach to address the unique needs of each audience member.
Validate the feelings and concerns of your audience to build trust.
Be honest about every aspect of your business to foster transparency.
2. Selling without Selling
Educate your audience rather than simply pitching your product or service.
Use storytelling as a powerful tool to connect with your audience emotionally.
Shift your focus to a problem-solving mindset to provide value.
Offer free value to build credibility and trust.
Frame the conversation around benefits that align with what’s most important to the audience.
Ask for small commitments from your audience to encourage gradual engagement.
3. Attraction Factor
Leverage social proof, and if you don’t have your own, demonstrate industry standards.
Always remain visible to ensure you stay top of mind for your audience.
Provide content that focuses on offering value first.
Continuously build your personal brand to maintain credibility and recognition.
Be transparent and genuine in all interactions to build long-lasting relationships.
Encourage a lot of engagement from your audience to foster a sense of community.
Super takeaways, keep learning…
Authentic Sales Method: Connecting Authentically
Mastering authentic sales is about keeping your integrity intact and connecting with your audience on a deeper level. It’s not just about data; it’s about breaking down resistance and using tactics like hypnotic words, urgency, scarcity, and tapping into emotions. When clients buy with this mindset, it’s critical that they get results, or it backlashes. Authentic sales is about more than tactics; it’s about relationships, honesty, and understanding.
1) The Power of Authentic Connection:
1)Active Listening Skills: Are you truly listening to your market? When you speak, does your audience want to know more? This connection happens when your audience feels understood.
2)Mirror Matching: Build rapport by mirroring tone, pace, and language to make your audience feel comfortable and understood.
3)Ask Open-ended Questions: Questions open the door for deeper connection.
4)Personalize Your Approach: Use names and acknowledge people during webinars.
5)to validate their feelings .
6)Be Honest & Unsell: Build trust by being transparent about every aspect of your business.
2) Selling Without Selling:
Educate First: Don’t just pitch. In my webinars, I educate and engage, setting expectations before the sales pitch at the end. It’s not about the product; it’s about the journey.
Tell Stories: Storytelling helps your audience relate and makes your message stick.
Solve Problems: Focus on solving the prospect’s problem rather than pushing your product.
Provide Free Value: Free resources, webinars, and guides build goodwill and demonstrate expertise.
Frame the Conversation Around Benefits: Highlight the benefits and results rather than the features.
Ask for Small Commitments: Instead of diving into the sale, ask for small steps like signing up for a course or subscribing to a channel.
3) The Attraction Factor:
Leverage Social Proof: Testimonials, case studies, and reviews show credibility.
Be Consistently Visible: Show up where your prospects are on social media, blogs, and more.
Offer Value-First Content: Address audience pain points with educational and entertaining content.
Build a Personal Brand: Share your unique insights and experiences to attract people who resonate with your message.
Be Transparent & Genuine: Sharing your successes and failures builds relatability and trust.
Encourage Engagement: Ask questions, encourage feedback, and create opportunities for interaction to build community and turn cold prospects into active participants.
Thxs Sidz!
Super takeaways, keep growing…
Authentic sales , yes every point that you shared is so relevant Sidz . I think that your authenticity and providing value is core of coaching. I too believe and action that . however, when sales don’t happen then we start questioning the approach.
3 elements for
1.Authentic connections -sell with empathy
2.Selling without selling – value based conversations
3.Naturally draw customers by attracting them
(1) Authentic – 6 Factors
a) Active Listening Skills – really understanding what they really want . How interesting its
gonna be
b) Mirror and Matching techniques – Tone,Pace and Language Style
c) Asking open ended Questions ? – Problem in generation leads?
d) Personalize your approach – created connection mention your audience by names , Reference the past
conversation . Calling out people’s names . tailoring solutions to specific needs .
e) Validate the Feelings and concerns – Ack the concerns without going to conclusions , Hot seats and one to one conversations . understood first
f) To be honest about every aspect of the business – The product isn’t the right fit ., if you are not
willing to commit this don’t buy my product. Future opportunities ,. honesty and integrate
just close a deal wil not work
(2) How do you Sell without Selling –
a) Educate
b) Smaller Commitments
c) Problem mindset
d) Free value
(3) Attraction Factor – Naturally draw customers
(a) Leverage social proofs – demonstrates credibility -how others are benefitted .
(b) Be consistently Visible – Always on all social media strategy , in beginining not to be everywhere but later omnnipresent
(c) Offer Value first content – I like to educate them through my Blogs podcasts . Always building a personal brand .
(d) Build personal brand
(e) Be transperant
(f) engage