Do want to know the body and soul of a profitable funnel? In this podcast, I decode all the elements step-by-step.
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What is the body and soul of a funnel?
Today, there's considerable hype about funnels, with many believing that setting up and launching a funnel system over the weekend is sufficient. However, there's more to it than meets the eye. In this discussion, I will decode the essence—the body and soul—of a truly profitable funnel.
I've accumulated over ten years of experience in building funnels, starting with my first project for Jack Canfield, designed to fill a room with over a thousand people. Other noteworthy projects include a funnel for Robert Kiyosaki and significant campaigns for Tony Robbins, where we invested up to £10,000 daily to promote events in London from 2014 to 2016.
Contrary to the prevailing belief that technology and tools are the end-all and be-all of successful funnels, I've gathered data to show that there's much more beneath the surface. In the current market, many look for quick solutions, launching their funnels hastily over the weekend with high expectations. Often, without a solid foundation—the 'soul' of the funnel—these projects inevitably fall flat.
This podcast aims to raise awareness about the importance of understanding and analyzing the soul of your funnel before diving into its body. While many discussions focus solely on the external aspects—the 'body' of the funnel—it's the internal game that truly drives profitability and sustainability.
In the first part of this podcast, I'll outline the six crucial elements that constitute the soul of a funnel. Later, I'll introduce the seven components that form the body of the funnel, which can typically be launched over a weekend or within a month.
For those unfamiliar, a funnel is essentially a series of steps designed to attract customers, acting like a filter through various stages: awareness, engagement, purchase, and finally, the development of high-value or repeat customers.
The soul of the funnel is deeply connected with your backstory and reasons for your actions. My personal experience and clear sense of purpose have allowed my funnel to function effectively for the past five years without any major adjustments. Your intention, delivery style, personal values, content quality, and customer experience all play vital roles in the soul of your funnel, determining its profitability and sustainability.
Now, let's shift our focus to the body of the funnel. The body encompasses the entry point of your funnel (like webinars), the hook, the freshness of your presentation, the design aesthetics, overall branding, the technology and systems utilized, and finally, your advertising strategy, including video ads and ad copy.
Ultimately, the effectiveness of your funnel isn't solely dependent on the tools you use, but more importantly, on the soul of your funnel and the problems it aims to solve. Each tool available in the market has its merits; the key is to select one that aligns best with your goals and the soul of your funnel.
In conclusion, by understanding and combining both the body and soul of your funnel, you elevate your project to the next level. Feel free to share your notes and thoughts below, and if you're not yet part of our community, visit internetlifestylehub.com to join. Existing community members can upgrade their membership at sidz.co/diamond. Looking forward to catching up in the next episode!
192 replies to "Decoding The Body & Soul of A Profitable Funnel"
I think this is a great podcast on funnel building for beginners. It is informative, actionable, and engaging. I would definitely recommend it to anyone who wants to learn more about how to create profitable funnels.
My core learnings from this podcast (I was actually reading it.. what to do…. I love reading), but if you are listening, it’s even better (Honesty wins so I listened to it as well),
As a listener, I was excited to learn more about the true essence of a profitable funnel, beyond the surface-level hype. Sidz, with his vast experience, shared valuable insights from real-world projects with industry giants.
*One key takeaway was that funnel success is not just about technology and tools. It’s also about the “soul” of the funnel, which includes personal experience, intention, delivery style, personal values, content quality, and customer experience*.
The host expertly dissected the six crucial elements of the soul of a funnel, illuminating the path to a truly effective funnel. He also introduced the seven essential components of the “body” of the funnel, which form the external framework.
One of the most important messages I gleaned from this podcast is that it’s not about the tools themselves, but their alignment with the soul of your funnel. This means that you need to have a deep understanding of your target audience and what they’re looking for. You also need to create content that is valuable, informative, and engaging.
Overall, this podcast was a comprehensive guide for anyone seeking to elevate their funnel-building endeavors. I highly recommend it to anyone who wants to learn how to create funnels that are both profitable and sustainable.
**Here are some additional thoughts from a reader’s/listener’s perspective**:
I appreciated Sidz down-to-earth and relatable approach. He shared his own personal experiences and failures, which made the podcast more relatable and engaging.
I also found the podcast to be very informative and actionable. The host provided specific tips and strategies for building both the soul and body of a funnel.
I would have liked to hear more examples of successful funnels and how they were built. However, the host did provide some case studies, which were helpful.
Thank you Sid (MORE POWER TO YOU)
6 steps are important in the soul of a funnel:
1.) Why is very important.
2.) Intention is everything.
3.) The way you teach is more important than what you teach.
4.) Core beliefs and who you are as a person.
5.) Content that you create.
6.) Customer experience.
Body of a funnel:
1.) entry point
2.) Hook of the funnel
3.) freshness of a funnel
4.) design aesthetics
5.) Branding – overall look and feel
6.) Tech and systems part
7.) Ads
Thanks Dharanidharan!! Great points
I find this podcast powerful. Sidz got not just some experience on funnel. He got huge experience in this area.
My key insights are as under –
1. So rightly he mentioned that funnel is the Soul and which is so true.
2. A series of steps to attract customers
3. People know you and start getting engaged with you
4. Awarensss/engagement matters a lot
5. People many a times, dont understand what and why they are doing. Your back story needs to be congruent with what you do.
6. Such clarity of knowing WHY is very important. Here he is correlating funnel with soul
7. Why are you teaching, matters a lot. Quality of root matters alot
8. They that you teach, matters a lot. Your own unique style of delivering matters alot
9. Who you are as a person and whats your value system, what do you stand for really matters.
10. Flavour of your personna should be felt by your leads and people ultimately joining you.
11. Sustainability in the funnel matters alot.
12. Your customer experience matters a lot.
13. Lots of patience required to build a product
14. First working on yourself matters alot
15. You need to understand your funnel entry
16. Design of funnel matters
17. overall look and feel of funnel is important
18. Technology of funnel is also important
19. Final aspect is your Ads.
Soul of the Funnel:
Understanding Purpose:
Individuals need a strong reason or purpose behind what they are doing. This purpose forms the backbone of their actions and decisions within the funnel-building process.
Personal Connection:
Authenticity and congruency with one’s own back story are vital. People are more likely to trust and engage with someone who shares a genuine and relatable narrative.
Intention and Quality:
The core intention of the funnel builder should be pure and focused. Quality should never be compromised; it forms the basis of trust between the funnel creator and the audience.
Effective Teaching Method:
How you teach matters as much as what you teach. The method of delivery, clarity, and engagement are crucial in ensuring that the audience comprehends the message effectively.
Personal Identity and Values:
Knowing who you are, what you stand for, and having a strong set of values is essential. People are drawn to authenticity, and if your core beliefs align with theirs, they are more likely to stay engaged.
Customer Experience:
Providing a seamless and positive customer experience is paramount. Companies like Amazon and Apple are successful because they prioritize customer satisfaction and create a memorable experience for their users.
Body of the Funnel:
Funnel Entry:
Attracting potential customers is the first step. This could be through various means such as social media marketing, content marketing, or paid advertising. The entry point needs to be enticing and relevant to the target audience.
Hook of the Funnel:
Once people enter the funnel, there needs to be a compelling hook that captures their attention. It could be an engaging video, a free resource, or an exclusive offer. This hook should resonate with the audience’s needs and desires.
Freshness of the Funnel:
A stagnant funnel loses appeal quickly. It’s essential to keep the content and offers fresh and updated. Regularly introduce new elements to maintain the audience’s interest and curiosity.
Content Creation:
The content within the funnel should be valuable, relevant, and tailored to the audience’s preferences. It could include blog posts, videos, webinars, or interactive quizzes. High-quality content establishes credibility and trust.
In summary, a successful sales funnel is not just about the external strategies but also about the internal alignment of purpose, values, and authenticity. When the soul and body of the funnel work in harmony, it creates a robust and sustainable system that attracts, engages, and retains customers effectively.
My Main Learnings are
1. Most People stuck with External Game only on Funnel, But the real depth comes getting deeper into Soul of the Funnel.
2. External Part is Body and Internal Part is Body.
3. Your intention matters more than your attention.
4. What is the reason behind the funnel to extract leads or customers, or to serve people who have real dreams and goals.
5. More than intent is your persona – your inherent qualities. People buy you first then from you.
6. Soul of funnel is also – experience of the funnel. Right from they buy to on-boarding, orientation, help, people need hand-holing. How you make their experience as WOW!
7. Who you are – value system work on that, content is later part.
Body of funnel:
1. Funnel entry points – what method you use, free webinar, paid webinar, 121 etc.
2. Hook – what problem you are solving.
3. Package – how attractive is the package
4. Design – colors, fonts, themes
5. Branding – overall ambience, overall look and feel
6. Technology – clickfunnel, tagmango, stripe etc. its not about tool, its about the problem you’re solving
7. ADS – AD Copy, Video AD or Banners
We need to couple this with right intention, right purpose and core values.
All we have to focus upon the value system, strong intent and the experience which people have when they come into your funnel describe the success of it ..
Thanks for the deep insight give by you Sidz…
soul of funnel – 1.need to understand why we are doing what we are doing — having a mission ,
2. Intention fruit depends on root
3 delivery style – its about how you teach
4. Core values are important
5. customer experience – decode the mindset , build a depth in product
6.value you create in the market
body of funnel
1. funnel entry
2. hook funnel
3.freshness of funnel
4 design
5. overall look and feel
6. technology
7. ad
Super Insights Love it
Intention is important.. only then profitability and sustainability depends on your intention.
How you teach is more important than what you teach.
you cant buy trust, you have to earn it.
build depth in product. work on yourself, work on a very good product . your delivery style is important.
cutomer experience is the 6th point
Funnel is not setting up systems and launching on weekend
Funnel is not about technology and tools
People start journey with so much of expectation and but if miss the soul then loose confidence
6 Elements falling in soul of funnel
Funnels are like filters where people know about me and give me their details
Attend my webinar in second step
Third step but my product
Forth step refer me to others
Clarity – backstory should me congruent and should have a strong why or reason behind it
Intention – how talented or tactics. Quality of root will give quality fruit
The way I teach is imp than what I teach. Delivery style is very imp and deliver info is not aligned
Who I’am a person and what is my personal value system is imp. Why do I stand for – Family Freedom and service are values for SIDZ
If my value system is not intact then I will get stink and no sustainable
Can’t but trust but have to earn it
Customer exp – from moment my customer transact with me how they feel and decode their mindset. Focus on creating great product and create depth in product which takes 9 months
Work on myself and work on product then marketing becomes very simple
Profitability and sustainability depends on above
7 Elements falling in body of funnel
Webinar, one to one, email system which ever is suitable pick. First earn the right
Hook
Packaging – how I make it attractive
Design and aesthetics – colour, fonts
Brand – positioning, emotion
Technology or systems – tagmango and any tool works it’s about soul of funnel and what problem I’am solving is imp
Video ads and Ad copy
Congrats Pavan
My takeaways:
6 elements under the Soul of the funnel-
The reason why we are doing what we are doing.
Intention- quality of your root will determine your fruit.
Delivery style- how you do what you do.
Personal value system-who you are as a person.
customer experience has to be great experience.
Body of the funnel
webinar selling
hook of the funnel
design aesthetics of the funnel
branding of the funnel
technology systems
advertisements
Thank u so much Sidz.
Lessons Learnt:
• Analyze the soul and not the body of funnel.
• 6 Elements under the soul of funnel:
– Reason, Why they are doing what they are doing
– Empower the next generation ,Congruent with back story
– Core Intention is everything The quality of your root will determine the quality of your fruit
– The way you teach i.e. delivery style is important
– Who you r as a person i.e. value system, Core Values
– Customer Experience to be super, really good product
• 6 elements of body of the funnel:
– Funnel Entry :webinar,
– Hook of Funnel
– Freshness of Funnel
– Design Aesthetics i.e. Font etc.
– Branding
– Technology & Systems (Tools etc)
– Video Ads.
• Series of steps Funnel
– Awareness
– Engage
– Buy
– High Value Customers
Funnels are like a filters , to attract the right customers
Elements of the soul of the funnel
1. Awareness
2. Engage
3. Customers
4. LTV – Life time value
Understand your why
#1 – Sole of your funnel aligned with your back story & why
#2 – Core Intention is everything (why you are teaching its very important than any tectics or skills)
#3 – Delivery styles
Learn more and more about the way you teaching style
#4 – Your own core beliefs / Values
Family, Freedom, Service
Your Vibes attract your tribes
You can’t buy trust, it can be attracted by your core beliefs
#5 – Your Customer Experience
Ex – Amazon, Apple
#6 – Your Sales Systems
Memberships & Journey based funnels
Quick fix is short term, might sell but won’t sustain
There should be a clear why, and this why becomes the subtle part and it shows up in every part of your funnel.
Be Authentic and Build a Long term and sustainable business
It’s important to understand that a truly profitable funnel goes beyond technology and tools; it has a soul—a set of key factors that drive its success.
Key Learnings about the Soul of a Profitable Funnel:
1) Foundation Matters as Quick, hasty funnel launches without a solid foundation often lead to failure.
2) Internal Game is Vital, While external aspects matter, the internal game of your funnel is what truly drives profitability and sustainability.
3) Six Crucial Elements: The soul of a funnel consists of six crucial elements:
i) Your Backstory: Connect your personal journey to your funnel’s purpose.
ii)Clear Intentions: Define your goals and intentions for the funnel.
iii) Authentic Delivery Style: Be genuine and unique in how you present your funnel.
iv) Values Alignment: Ensure your funnel aligns with your personal values.
v) High-Quality Content: Provide valuable content to your audience.
vi) Exceptional Customer Experience: Deliver an outstanding customer experience for long-term success.
Key Learnings about the Body of a Profitable Funnel:
Funnels are designed to attract and filter customers through stages: awareness, engagement, purchase, and customer development.
–>Seven Components of the Body: The body of a funnel includes seven components:
i) Entry Points: Consider webinars and other entry methods.
ii) Hook: Create a compelling hook to draw people in.
iii) Presentation Freshness: Keep your presentation current and engaging.
iv) Design Aesthetics: Pay attention to the visual appeal of your funnel.
v) Branding: Maintain consistent branding throughout the funnel.
vi) Technology and Systems: Choose the right tools and systems.
vii) Advertising Strategy: Utilize effective video ads and ad copy.
Tool Selection: Your funnel’s effectiveness depends on aligning the right tools with your goals and its soul. Each tool has its merits
● Funnel should have Soul
● Soul of Funnel should congruent with you back story
● the way that you teach is more important that what you teach
● delivery is important
● what you stand for is more important that what you teach
● Earn students with strong value system
● Focus on creating a best product with proper value system
● Intention, content, customer experience matters
● freshness of your funnel
● design
● technical part
● Funnel hook
● couple funnel body & Soul together then you will be able to decode the process.
It is a really comprehensive overview of the elements and I like the way you have split it into body and soul. Unless the soul is there, the funnel is not able to stand above the rest. Very helpful.
Soul of the funnel & Body of the Funnel
Internal – Funnel is a filter…
Interested – Customer journey
Awareness engage buy
1. WHY of my Funnel : Harmony
2. Core Intention : WHY am I teaching what I’m teaching, Work on Roots 🌱 so we fruits
3. The WAY YOU teach : or deliver
4. WHO you are as a person : core belief and Core Values. Flavor of the persona will reflect everywhere.
Vibes attract Tribe
Sustainability, TRUST
Value System: TRUST, Service, Family
5. Content YOU create : the quality of the content world class
6. Customer Experience: creating Great, world class products with death of the Funnel
Body : every thing works if the Soul works
Hook, Attractive and Freshness, Design Esthetics,
Overall Branding, Brand emotions, positioning.
Tools and System, Any tool works. The problem YOU are solving.
Video ADs and the ADs Copy.
Contrary to the prevailing belief that technology and tools are the end-all and be-all of successful funnels, there’s much more beneath the surface.
Without a solid foundation—the ‘soul’ of the funnel—the projects will fall flat.
A funnel is essentially a series of steps designed to attract customers, acting like a filter through various stages: awareness, engagement, purchase, and finally, the development of high-value or repeat customers.
Six crucial elements that constitute the soul of a funnel:
1. your backstory and reasons for your actions.
2. Your intention,
3. delivery style,
4. personal values,
5. content quality,
6. customer experience
Body of the funnel (7 elements):
1. the entry point of funnel (like webinars),
2. the hook,
3. the freshness of presentation,
4. the design aesthetics,
5. overall branding,
6. the technology and systems utilized
7. advertising strategy, including video ads and ad copy.
Hey, It’s an amazing way of decoding … I fully agree that the soul is more important and we all are working towards it then creating the body won’t take much time… Thanks for your wonderful guidance.
*Something New for me “Soul of Funnel”.
*Funnel = Filters
1* Awarness
2* Leads
3* Customer
4* High Ticket
“WHY” is something is Most Important Part.
Join with Mentor’s Vision.
*inter is Something Super Powerful (Intension)
*Delivery Style is Most Powerful
“Who you are as Person?” is Most Powerful
Value System is Something Powerful
Trust is only Earn.
Give Customer Great Experience.
Freshness – is Something useful
Video Ads is CLear Hook,Design,Style,Color
Thank You Somuch For Sharing.
Have a Great Day
No way to post images of our notes?
Funnel is a series of step to attract the customers. Different steps in attracting the Funnel.
Soul of funnel is customer Experience. Customer Experience is the superpower.
Content and value , customer Experience is the 5th step and 6th step
Body of Funnel
1. Webinar
2. Hook of funnel
3. Freshness
4. Design in the funnel
5. Branding
6. Technology
7. Ads
My Top Takeaways
Soul of the Funnel
1. Back Story & Reason Why
2. Intentions – Quality of the root will determine the quality of the fruit
3. Delivery Style – The way you teach is more important than what you teach
4. Personal Value System – What you stand for
5. Great Product
6. Great Customer Experience
Body of the Funnel
1. Funnel Entry – Webinar, Workshop, VSL
2. Hook of The Funnel
3. Freshness of the Funnel
4. Design, Aesthetics
5. Branding
6. Technology & Tools
7. Ads – Video, Copy
Lesson learnt.
Soul of funnel
Most people are concentrating on body of the funnel -the tools and tactics. Import though is the soul, without which the funnel falls fast.
Funnel is the filter system to pick clients, nurture and covert and take in a life time journey.
The Soul of funnel
1 congruence with life story
2. Your intention-
3. Style of delivery- real value addition.
4. What do you stand for in your core values? Why are you doing what are you doing?
5. Who you are- your vibe attracts your Tribe.
6. Creating an excellent Product.
Body: – Easy but most get trapped in it.
Type_ Niche, Market, audience
How you sale- webinar, workshop, Boot camp etc.
Design-Aesthetic
Freshness
Brand- colour, emotion
Tools and system
Ads- ad copy, video quality
Really insightful Podcast. Sidz talked about the core elements of what makes a Funnel really concrete and strong withstand the test of time. There are many people out there trying to sell products, build funnels; but only if we follow the body & soul of the funnel as elaborated in this podcast, will we truly succeed at it. Thanks Sidz
Funnels are like filters. Its series of steps of customer journey.
Awareness-Engage-Buy-Journey
6 Elements of Soul Funnel:
1. Congruent should be back story
2. Intention
3. The way you teach (Delivery Style)
4. Who you are as a person (Core beliefs)
5. Content we create
6. Customer experience
These determines profitability and sustainability of the funnel.
Body of the funnel
1. Funnel entry
2. Hook of the funnel
3. Freshness of the funnel
4. Design aesthetics of the funnel
5. Brand positioning, emotions
6. Technologies – Tool doesn’t matter
7. Ads – Video Ads, Ad Copy
In conclusion, by understanding and combining both the body and soul of your funnel, you elevate your project to the next level.
Yup funnels are like filters! Thanks for sharing your key learnings!
Analyse the soul of your funnel…If the soul is missing you fall flat!!
External game will launch you fast..but soul plays the main game..
6 elements of soul of the funnel
Funnels are like filter
1. People know you
2. They get interested
3. They become customer
4. Repeat customers
Soul elements
People don’t know why they are doing what they are doing.
1. Reason “why” should be strong
2. Your Intention.. of why you are teaching
3. The way you teach is more important then what you teach.. to the point
4. Who you are as a reason.. your core beliefs.. what do you stand for.. family freedom &. Service
If your value system is not intact.. your vibe will attract your tribe.. no
You have to earn the trust
5. Value you are able to create, breakthroughs
6. Customer experience should be no.1 priority… don’t just focus
Build depth in product
Work on yourself.. work on ur product.
Body of funnel
1. Entry point – Webinars
2. Hook of the funeral
3. Freshness of the funnel
4. Design aesthetics.. fonts colour
5. Brand messaging, emotion
6. Systems – Technology n tools
7. Vedio ads
Yup you analyse the soul! On point!
The funnel needs to be with soul and heart and tool.
It needs to address a pain point and should be giving a solution. .
There is a process to every solution. The roadmap is different for every mentor.
People choose according to their vibes.
Those who do not vibe, do not click. Not to worry.
But if there is no click, it can be a thousand reasons why; but it always is a personal issue which reflects unto the business.., or the touch point of it; namely the funnel.
The bottom line is a question to self – What is the issue that is creating the issue?
Good takeaways!
🔰The Soul:
✅ The soul of the funnel is deeply connected with our backstory and reasons for our actions.
✅ Our intention, delivery style, personal values, content quality, and customer experience all play vital roles in the soul of your funnel, determining its profitability and sustainability.
🔰 The body:
✅ The body of the funnel encompasses the entry point of the funnel.
✅ Like Webinars, The hook, the freshness of presentation, the design aesthetics, overall branding, the technology and systems utilized, and finally, advertising strategy, including video ads and ad copy.
🟡 The effectiveness of funnel isn’t solely dependent on the tools we use, but on the soul of the funnel and the problems it aims to solve.
💠 Select the tool that aligns best with the goals and the soul of funnel.
Love it! Good takeaways 🙂
•Six elements for soul of funnel
•7 parts of body of funnel
•Series of steps to get customers.
•Awareness
•Engage
•Buy
•Have a strong why and a congruent story.
•Intention matters.
•Personal value system and core beliefs matter.
•Your vibe attracts your tribe
•Earn trust with strong value system
Customer experience should be super high
•Create a great product with depth.
Body of Funnel
•Funnel entry : webinar,workshop etc
•Hook of funnel should be attractive
•Package the funnel in fresh way.
•Design aesthetics
•Branding of funnel
•Technology and system
•Advertisements.
Good points!
Body and soul of a funnel
– First get into soul of funnel and then go for body for the funnel
– What is funnel – series of steps that can help you attract customers
– Step 1 – Everybody gets to know about you (Awareness)
– Step 2 – They give their phone number and info to you when interested (Engage)
– Step 3 – they get converted to clients if interested (Buy)
– Step 4 – Customers getting more customers to you (Repeat customers and high value customers
– Without the soul you will fall flat
– They don’t know why they are doing what they are doing
– Reason
– Factor 2: INTENTION (Why are you teaching matters)
– Quality of Root will define quality of Fruits
– The way you teach is more important than what you teach
– Who you are as a person, what are your core beliefs, what do you stand for? Family, freedom, service, spirituality, contribution
– Your vibe will attract your tribe
– Customer Experience – from very first moment
– Focus on creating great product
Body of Funnel – Funnel Entry
– 121
– Webinar
Hook of Funnel
Freshness of Funnel
Design Aesthetics
Branding
Systems
Ads, Video Ads, Ad copy
Love the attention to detail.
There are two aspects of a funnel
Body and Soul
Body has 7 elements
1) Funnel Entry
2)Hook
3) Freshness
4) Design
5) Branding
6) Technology
7) Ads
Soul has 5 key elements
1) Congruency to back story
2) Intention
3) Your teaching style
4) Who you are as a person
5) Customer experience
6) Content & breakthrough its able to create
Body is external game, soul is the internal game!!
Awesome! Thanks for sharing!
💎Thank you so much Sidz for this great Insights of Funnels.
🏆Funnels are the systems of any business! It is the structure that creates leads, Generates Incomes, and creates Automation in the sales process. Really without a funnel, we will not run our business in today’s world! Thank you so much!
You’re welcome. Thanks for sharing your insights!
A profitable funnel is made up of both body and soul. Without the soul, it will not be successful.
So, what is a funnel? It’s a series of filters that bring your customers to your product or service and make them a part of it. The stages of a funnel can include awareness, engagement, purchase, and then becoming repeat customers.
The soul of the funnel should support your back story, values, and intentions. It’s important to note that the delivery style you choose matters the most.
Good stuff!
My learnings from this podcast
Your niche has to be congruvent
Why you are doing what you are doing
Quality of your root gives the fruit
Intention matter a lot
The way you teach … delivery style matter a lot
Soul who is You are as a Person your internal game & value
Your vibe will attract your tribe
How people feel when join your course. Customer experience
Focused on Creating great product
Body of the funnel
Hook of the
Couler
Branding emotions
Technology
7th aspects of the funnel
Advertisement video ad Facebook ad
A. INTERNAL GAME OR SOUL OF THE FUNNEL
1. People do not know why they do waht they do?
– Congruence with your back story.
2. Core Intention matters a lot in this game..
3. The way you teach is more important than what you teach..
4. Who you are as a person …core values..that you stand for..
example: family/business/Freedom..
5.Customer experience that you give it to them..
example: apple products, Amazon ..
6. Content of your course or product..
B. External Game ..Body of the Funnel..
1. Hook of the funnel…
2. Freshness of your funnel..
3. Design and asthetics of the funnel..
4. Overall look and feel of the Funnel..
5. Branding of your fUNNEL..
6. Video ads or VSL .
7. Funnel entry point…
In conclusion, by understanding and combining both the body and soul of your funnel, you elevate your project to the next level.
Well done! You have absorbed everything from this podcast!
Thanks Sidz. Today, I understood
What’s a Funnel? Its like a filter.
Awareness, engage and eventually revenue.
Funnel can be split into Soul and body so that we can understand it in detail.
Soul of funnel.
Intention is very important
The quality of the fruit is equivalent to the quality of the roots
The delivery style is very important
The way you teach is important
Core belief – Family, freedom, service
Customer experience
Body of funnel
Funnel entry – Webinar etc
Hook of the funnel
Freshness of the funnel
Desing aesthetics
Branding and overall flavour
Technology and systems
Ads
Thanks a ton!
The Key Learnings from this excellent Podcast are:
The SOul of your Funnel:
1. Funnels have two parts The Body and the Soul.
2. The soul of your funnel should be congruent to your back story
3. Intention is everything: The fruit you get will depend on your roots.
4. Deliver Style: How you teach is more important than what you teach.
5. Who you are as a person and what is your belief system. Your Vibe attracts your tribe
6. The customer experience: How you make your customer feels after they complete the transaction with you.
7. Content Creation to give Value to your Customers
The Body of Your Funnel:
1. The Funnel Entry
2. Hook of the Funnel
3. Freshness of your Funnel
4. Design Aesthetics of your Funnel
5. Branding and Flavor of your Funnel
6. Technology and Systems for your Funnel – Tools
7. Ads and Ad Copies of your Funnel
Good takeaways! Thanks for sharing!
Here are the key learnings from the discussion about the body and soul of a profitable funnel:
Soul of the Funnel:
Foundation Matters: Building a truly profitable funnel goes beyond quick solutions. It requires a solid foundation, which is the “soul” of the funnel.
Internal Game: The internal aspects of your funnel, including your backstory, intentions, delivery style, personal values, content quality, and customer experience, are crucial for its success.
Purpose and Alignment: Your personal experience and clear sense of purpose should align with the goals of your funnel to ensure long-term profitability and sustainability.
Body of the Funnel:
4. Components of the Body: The body of the funnel includes the entry point (e.g., webinars), the hook, presentation freshness, design aesthetics, branding, technology, systems, and advertising strategy (video ads and ad copy).
Tools and Technology: While technology and tools are important, they are not the sole determinants of a successful funnel. It’s more about how these tools align with the overall strategy and soul of your funnel.
Steps in a Funnel: Funnels consist of steps that guide customers through stages like awareness, engagement, purchase, and the development of high-value or repeat customers.
Conclusion:
7. Integration of Body and Soul: To create a profitable funnel, it’s essential to understand and integrate both the body and soul aspects. The effectiveness of your funnel relies on the alignment of your tools with the core purpose and values of your funnel.
Awesome learnings!
1. Soul of the Funnel
• Congruence with Backstory: Ensure alignment between the funnel’s essence and your brand’s origin and purpose.
• Root Intention: Prioritise genuine quality and authentic intentions for sustainable and profitable funnels, beyond mere talent.
• Teaching Approach: Value and prioritise how information and value are delivered, not just the content.
• Core Beliefs and Values: Establish a funnel that resonates with your principles, personality, and values to attract a like-minded audience (“Your vibe determines your tribe”).
• Content Creation: Develop material that is meaningful and valuable to your target audience.
• Customer Experience: Focus on how customers feel upon interaction and purchase, emphasizing depth and thoroughness in product experience.
2. Body of the Funnel
• Entry Points: Identify and optimize initial customer interaction points, e.g., webinars.
• Hook: Ensure the funnel has an attractive, compelling element that draws prospects in.
• Freshness: Maintain an up-to-date and appealing packaging/presentation of the funnel.
• Design Aesthetics: Ensure the visual elements of the funnel are engaging and align with your brand.
• Branding & Experience: Craft a cohesive and emotionally resonant brand journey throughout the funnel.
• Technology Utilization: Employ tools and techniques that enhance, not complicate, the funnel’s effectiveness.
• Advertisements: Develop ad components, like video ads and ad copy, that are synergistic with the funnel’s soul and body.
Key Takeaways
• Soul Focus: Prioritize authentic alignment with brand values and intentional quality in funnel development.
• Customer Centricity: Emphasize enriching customer experiences and value delivery.
• Body & Presentation: Harmonize visual aesthetics, branding, and technological aspects to create a cohesive and resonant journey for prospects through the funnel.
• Ads Alignment: Ensure advertisements are integrative and align with the overall essence and structure of the funnel.
soul is why , intention, delivery, personal value, content, customer care
body is entry, hooks, fresh design, color aesthetics, branding, systems tools and ads
Perfect!
Funnel soul is important . Body can be built easily
1. Intent is important
2. The way your teach
3. Who u are as person
4. Customer experience
Body – all the funnel works . Nothing like it’s good one and it’s bad one
We need not be stuck with tools and tactics
Funnel soul is important . Body can be built easily
1. Intent is important
2. The way your teach
3. Who u are as person
4. Customer experience
5. Content of the course
6. Core beliefs
Body – all the funnel works . Nothing like it’s good one and it’s bad one
We need not be stuck with tools and tactics
Good points!
All about funnels. Here’sthe body and Soul
💖 1) Money loves speed. The more we spend, the more people show up!
💖 2) If the soul is missing, the funnel falls flat
💖 3) The soul comes first, then the body
A funnel is a series of steps to attract people to you. Here are 4 Stages
💝 1) Get to know you – Awareness
💝 2) Buy you – Engage
💝 3) Acquire as a customer – Buy
💝 4) High Ticket – Be your Connected Fan!
6 elements of a soul of the funnel
💚1) PURPOSE – Being congruent with who you are! teachers and leaders inspite of being a college drop out
💚 2) INTENTION – service and deeprooted cause of why you are doing
💚 3) DELIVERY STYLE – people connect with people, they want to align themselves with you
💚 4) WHO YOU ARE AS A PERSON – Core Beliefs, Personal Values, this determines core values of our customers, and that connects the most.
💚 5) CONTENT – with clarity of YOU!
💚 6) CUSTOMER EXPERIENCE – How the customer will feel after they signed up with you! Create world class products, and give the customers the same experience. Build DEPTH in Product.
7 elements of the body of a funnel
💛 1) Entry Level of the funnel – VSL, Ad, Leads, Workshops or Webinars
💛 2) Hook – attractiveness
💛 3) Freshness – Increase the curiosity of people
💛 4) Design and Aesthetics –
💛 5) Branding – Positioning, messaging, emotions,
💛 6) technological and tools – Clickfunnels, Tagmango, find out what works for you!
💛 7) Ads – Video + Ad Copy, make it engaging, connect to the soul!
💛 Soul + Body + Inner Core = GOLDEN AGE!
Love the attention to detail.
Purpose of the podcast is to analyze the soul of the funnel before the body.
profitability and sustainability of the soul of the funnel is determined by below mentioned:
-Intention
-Delivery style
-Way you teach
-Personal value system means core beliefs(family freedom service are values of the Speaker Sidz)
-Customer experience
Body of the funnel involves below mentioned:
-Funnel entry like webinar
-Hook of the funnel
-Freshness of funnel means packaging in a new fresh way
-Ascetics
-Branding – look and feel,brand messaging,positioning,
-Technology like tag mango etc.
-Ads
If we want the funnel to excel then we need to have a strong soul of the funnel and body is also important.
Thanks a ton!
Soul of the funnel
1. My backstory and reasons for my actions.
2. My intention – Quality of root and quality of fruit
3. delivery style
4. personal values
5. content quality
6. customer experience
determine its profitability and sustainability.
Body of the funnel
1. entry point of funnel (like webinars), the hook,
2. the freshness of presentation,
3. the design aesthetics,
4. overall branding,
5. the technology and systems utilized,
6. advertising strategy, including video ads and ad copy.
Body of the funnel
Good takeaways!
Thank you Sidz for a quick power packed podcast.
I haven’t created any funnel yet, but this is good preparation.
I have apprehensions no doubt, this podcast is like a soothing balm. I know i can do it, I will do it.
Below are my learnings for those who would like to watch this podcast
1. Soul of the funnel is more important than the body of the funnel. Analyse the soul.
2. funnels are like filters – they convert to customers eventually
3. what is the soul of the funnel? Why you are doing what you are doing? The reason/ why should be strong.
4. #1- soul of the funnel should be congruent to your backstory/ reason why
5. Intention is what matters.
6. #2 – Quality of your root will determine the quality of your fruit (not just extract from the market)
7. # 3 – profitablity / sustainability is important – has a lot to do with your core intentions
8. # 4- way you teach more important that what you teach – delivery style matter a lot
9. #5 -soul of the funnel is more than the way you teach – is who you are as a person, you core beliefs and value system. what do you stand for? Family , freedom and service is the core belief of Sidz
10. if your value system is not intact you will stink – your vibe will attract your tribe
11. # 6 – customer experience is important – create a great product e.g. Apple, Amazon
12. work on yourself, work on the product , marketing follows
13. Six factors are the soul of the funnel.
Body of the funnel
#1 – Are you doing a free or paid webinar
# 2 – hook of the funnel – how attractive
# 3 – freshness of your funnel
#4 – design aesthetics of your funnel
#5 – branding – overall look and feel – brand positioning , messaging
#6 – technology funnel
#7 – Ads – video ads, ad copy etc
Thanks a ton! Im glad you found this valauble!
HOW DO YOU GIVE SOUL TO UR FUNNEL
FAMILY TIME 4 OF EACH SEATING TOGETHER ASKIJNG WHAT DO YOU LIKE EACH OTHER AND HOW DO YOU IMPROVE,FAMILY IS INTERCONNECT TO BUISNESS.
5 LOVE LANGUAGES BOOK
BUISNESS MAX 5 DAYS AWWEEK
buld funnelits not hype and quick fix
its asoul ,awarness,elements of funnel
a series of steps,filters
awarness,engage
why,what you are doing
its not trending now adays
it has to congurent to your back story
intention
the way you teach,what you stand for,family,frredom,service
your value matters
coustomer experience
be focused on depth on product
work on yourself
then make content
hook and entery of funnel
Good points!
Wow this was a new perspective on funnels
Key learnings nd takeaways are
1. The soul of a funnel is more important than the body of the funnel
2. Your funnel will work if you are clear on why you are doing what you are doing
3. Your intention and the way you teach is more important than what you teach
4. Your funnel should be aligned with your value system nd code of honour
5. The body of funnel consiata of which tools and technologies you use , the brand colors and fonts
I’m glad you found a new perspective through this!
My learnings :-
Funnel is more than just setting up systems.
Funnel is not a quick fix.
Awareness about funnel in coaching industry
Funnel meaning Series of steps to attract customers… leads engagement and customers continue to the journey
Soul of the funnel…
Intention is everything!
Quality of fruit depends on quality of root!!!
Way you teach is more important than what you teach !!
Who you are as a person and your value system and what do you stand for.
Family freedom and service is the core values
Customer experience. Hook of the funnel. Freshness of the funnel.
Ultimately, the effectiveness of your funnel isn’t solely dependent on the tools you use,
but more importantly,
on the soul of your funnel and the problems it aims to solve.
Each tool available in the market has its merits; the key is to select one that aligns best with your goals and the soul of your funnel.
Brand emotion. Technology. Any tool works. The soul of the funnel matters. Video ads and ad copies.
~ Saumya Unstoppable ♾️
Awesome learnings!
The effectiveness of your funnel isn’t solely dependent on the tools you use, but more importantly, on the soul of your funnel and the problems it aims to solve.
The funnel has awareness, engagement, purchase, and finally, the development of high-value or repeat customers.
The soul of the funnel is deeply connected with your backstory and reasons for your actions.
Thanks for sharing!
Many people are only focused on the tools and tactics and not the purpose behind doing this. Once we do it with purpose and deliver an impact, it is a totally different ball game.
Everything can be simplified, even complex funnels, just saw that happen 🙂
I love the part where social media content, website, landing pages, colors, fonts all need to resonate with core values and that is something I am planning to ensure very soon !
Running ads, getting hundreds of people into your funnel and then not having them resonate with you is NO Value at all.
You need to learn all steps of the body and align with the soul of your Funnel.
How are you making people feel is what matters and not how many people are just THERE in your system 🙂
Thank you Sidz for always simplifying things so beautifully !!!
I’m glad you found this useful.
Body and Soul of Funnel
Analyze the soul of the funnel before the body of the funnel.
Series of steps to attract customer: Stages of Funnel: Know about it, Share Knowledge of the customer, Continue the Journey of the Customer
Six Elements of Soul
Why are you doing what you are doing is critical and not following trends just for the sake of doing it?
1. Congruance of service/product to your back story
2. Profitability and sustainability are relevant Intention: Why are you teaching, quality of root
3. How do you deliver: Not aligned with their values
4. Who you are as a person and what are your core values and beliefs (Family, Spirituality, Service, or Contribute)?
5. Value you are delivering through product. Your vibe will attract your tribe.
6. Customer experience. How does the customer feel once they buy a product from you? Depth in a product will create a great customer experience.
Seven Elements of Body
1. Customer Entry into your ecosystem: Different entry type
2. Hook of the funnel
3. Freshness of the funnel
4. Design – Font, color, aesthetic
5. Branding
6. Technology and system: Any tool
7. Adds: Videos and copy
Awesome points !
Summary Points –
Stages Of The Funnel
1. People Get To Know You
2. They Get Interested & Engaged To Buy
3. Converted Into Customer
4. Continue Journey To High Ticket, Or Referring You To Others
Funnel has two parts, the soul and the body. The soul is much more important than the body.
Soul Of The Funnel
1. back story congruence with today
2. intention / why – talent, tactics don’t matter so much
3. way you teach vs what you teach – delivery style
4. who you are as a person – core values / what you stand for – different from intention eg – family, freedom & balance
5. content
6. customer experience & depth of product – takes time eg 6 months: work on yourself + work on product – and then marketing is easy part
Body Of The Funnel
1. Funnel entry – Webinar
2. Hook – attractiveness
3. Freshness – same old topic, but packaging in new curious way
4. Design – aesthetics – if matches with topic
5. Branding – overall flavour – brand positioning – more than just the color – brand messaging
6. tool, whatever works for you
7. ads – video ads, multiple ad copy and other tings
Good points!
****Body and Soul of Funnel*****
06 Elements under Soul of Funnel:
**Funnels – covert people to your customers
Funnel is essentially a series of steps designed to attract customers, acting like a filter through various stages: awareness, engagement, purchase, and finally, the development of high-value or repeat customers.
1. Reasons for action – Your Why should be clear. Soul should be congruence with our back story.
2.Intention – Why you are teaching should be clear.. Profitability is lot to do with intention.
3. Delivery style
4. Core beliefs – like family and freedom
5. Content
6. Customer Experience
**07 Elements of Body of Funnel::
1. Funnel Entry- Free Webinar, Paid Webinar etc.
2. Hook of Funnel – Attractiveness
3. Freshness of Funnel
4. Design aesthetics
5. Branding – Positioning, Emotions etc
6. Technology for Funnel – Pick tool which works for you.
7. Ads – Videos, Ad Copy etc.
Awesome you got all the important learnings!
Thank you for this podcast and for remining us of the importance of the Soul and Body of the Funnel for a successful business: Just to reiterate the points that you mentioned:
Elements of the Soul of our Funnel
1) Congruent with our back story- strong Why?
2) Intent/purpose
3) Delivery Style
4) Personal value system
5) Content
6) Customer Experience
Elements of the Body of the Funnel
1) Entry- Webinar, VSL, Whatsapp
2) Hook- Attractiveness
3) Freshness- Is it curious
4) Design /Aesthetics
5) Branding- messaging and emotion
6) Technology and Systems
Good points!
Amazing Guidance Sidz
Thanks a ton!
A different perspective of “Funnel”. It’s not just a filter and it’s beyond that. As usual a great podcast to listen
Thanks a ton!
• FUNNEL : series of steps to attract customers. Filters…
• Awareness
• Engage
• Buy
• Repeat customers
SOUL of the funnel
• Why they are doing what they are doing
• Intention…. Not how talented /tactics..
• Quality of the root determines the quality of the fruit
• Profitability, sustainability – intention
• Delivery style – way you teach matters than what you teach…
• Who you are as a person and the value system.. Core beliefs…
• Earn the trust, not busy the trust
• Content and the value you create
• Customer experience…. How do they feel after they buy your product…
• Create a great product.. build depth in the product…
• Work on yourself and then the product and then market.
BODY
• Webinar
• 121
• Video sales letter
• Pick the one that works for you.
• Hook or the attractiveness
• Package it and make them curious
• Design Aesthetics.. fonts, colour.. matching with the topic
• Branding.. overall flavour.. brand positioning.. emotion
• Technology : Clickfunnels/Tag Mango
Ads
• Video Ads
• Ad copy
I like how you have structured the learnings!
Soul of a Funnel:
* Congruency: Having a story and a purpose
* Intention: Having genuine care for the customers
* Delivery Style: Choose an approach that resonates with the audience and is authentic
* Core Value System: Staying true to our values and principles throughout the funnel.
* Building Depth: Creating a comprehensive and valuable product without rushing to earn money.
* Customer Experience: Focusing on their experience
Body of a Funnel:
Funnel Entry, Earn the Right – Building trust and credibility before selling, Freshness of the Funnel, Design Aesthetics, maintainin consistent branding elements throughout the funnel and Implementing the necessary technology and tools for smooth funnel operation.
Good insights!
Funnels are not just about tools and a quick jiffy process.
It needs to have soul, just a body won’t. Its like a plastic spoon versus a silver spoon.
Funnel are used to filter and qualify your leads that are more probable customer.
You need to have a reason, passion and a vision. Your funnel needs to align.
Why your doing what you do is more important that what you do.
Noble intentions should surface, directly and subtly.
The way you teach is more important than the volume of content.
Core beliefs that make you what you are, should be felt with your audience.
If your core values are a quick buck focus, it will be felt by your customers.
Customer experience and afeel good factor is what seals the packing.
Your funnel medium can be webinar, ebook, worhshop. Paid or Free will depend onyour experience
Your Hook has to be very relevant and evoke a click
Freshness and being in tune with the trending curiosity
Design esthethics can determine if you are fly by night operator or here to build and stay
Branding has to reveal that emmotion and vision
The tools you use need to be dependable at best and provide the hygiene benefits for your coaching program
Thanks for sharing your learnings!
“Decoding The Body & Soul of A Profitable Funnel” is a podcast that truly opens your eyes to the intricate world of funnel marketing. The host’s extensive experience and deep insights shine through, offering a fresh perspective on what makes a funnel successful.
The discussion on the soul and body of a funnel is enlightening, and the practical tips are invaluable for anyone in the field. I highly recommend this podcast to anyone looking to elevate their funnel marketing game.
Good stuff!
Awesome Learning Session on “Funnel Building”, My Key Learning are-
1. Analysis of the Soul of the Funnel
2. Body of the Funnel
Funnel is a series of steps to attract the client
A. Elements of Soul of the Funnel
1. INTENTION- The Quality of your Root will give the quality of Fruits
2. DELIVERY STYLE-The way you teach.
3. CORE BELIEFS- What do you stand for, What’s your VALUE SYSTEM?
4. Your VIBES will attract Your TRIBES.
5. CUSTOMER EXPERIENCE- How do you build Depth in the Product and quality of the Content you create?
B. Elements of the Body of Funnel
1. Funnel Entry
2. Funnel Hook
3. Your Message to the Market
4. Aesthetic
5. Brand Positioning
6. Technology Part
7. Ads- The Ad copy, Video Ads
Conclusion- We only achieve Success in our Knowledge Business when we Combine the Soul of the Funnel with the Body of the Funnel. Thank You Sidz for giving new dimension to look at the Funnel Building Formula.
Funnels are actually filters
1) Awareness 2) Engage 3) Buy 4) Become a customer (Life time customer )
People fail because they don’t know what they are doing why they are doing
6 Elements of a soul of funnel
1) Your “WHY” should be so strong
2) Intention “Why you are teaching?”
3) The way you teach
4) Who you are as person “Core belives”
5)Your vibe will attract your tribe
5) “Build dept in your product”
6) Customer Expeience
Body of the funnel
1) Funnel entry
2) hook of the funnel
3) Package
4) Design
5) Branding
Good crisp points!
Great Content explained with so much simplicity. Congrats!
Your intention,
delivery style,
personal values,
content quality,
and customer experience all play vital roles in the soul of your funnel,
determining its profitability and sustainability.
The body encompasses the entry point of your funnel
, the hook,
the freshness of your presentation,
the design aesthetics,
overall branding,
the technology and systems utilized, and finally, your advertising strategy, including video ads and ad copy.
“Bulb On – Never thought that a funnel can have a soul and the Body”
Soul of the Funnel – 6 Parameters
souls
Why I am doing what I am doing-Back story has to be congruent with your action
Intension – The intension of the funnel should be deep and pure
The way you teach is more important then what you teach (The way to deliver)
Who you are as a person – What are your core values
Customer Experience – Create great products – Deep products
Work on yourself and the product, Market will happen automatically
Body of the Funnel –
Entry – Workshop, Webinar, Sales in lowest price
Hook of the funnel – Attractive ness
Freshness of the topic – Now unique but freshness
Design of the funnel
Branding
Technology
Ads. Ad copy
Learnt that the most important thing is funnel building. I need to do a lot of work
#ILH
Building funnels
Soul shouldn’t be missing
Internal game is needed
6 elements of internal
Awareness, engaging, buy ,ltc
Soul of funnel should connect with back story.
Quality root to give quality fruit
The way u teach should be more important than what u teach
Communication
Your Value system should intact
U have to earn trust with code of honor
Think of mindset
Work on yourself, product than marketing
Customer experience
Body of funnel :-
1 hook of the funnel
2 fresh packaging
3 design font, authentic
4 flavour , system
5 brand positioning
6 tool LMS
7 video ads copy
#ILH
#DIAMOND
Good takeaways!
My Key Learnings: What is Bosy and Soul of a Funnel?
1. Its not just about technology – there’s no quick fix. If soul is missing, body of funnel is missing.
2. 6 elements – Soul of a Funnel
2.1. What I am doing, what I am doing – my backstory.
2.2. What is our Intention – why of our teaching, coaching.
2.3. Delivery Style
2.4. Personal Value system – My core Beliefs –
2.5. Content and breakthough you can give. We attract our Tribe – cant buy trust
2.6. Customer experience
3. 7 elements –Body of funnel
3.1. Where people comes
3.2. Hook of the funnel
3.3. Freshness of the funnel
3.4. Design aesthetics
3.5. Branding
3.6. Systems & Tool
3.7. Ads
Good learnings!
Soul of Funnel:
1. Funnels are like filters. Your value system will attract the tribe
2. Intension of setting up the funnel
3. The way you teach is far more important than what you teach
4. Who you are as a person? What do you stand for?
5. What is the content/ value that you create
6. Customer experience
Thanks for sharing!
“Six crucial components form the essence of a successful sales funnel:
Significance of ‘Why’: Understanding the purpose and rationale behind your funnel’s existence is fundamental.
Paramount Importance of Intent: The intention driving every aspect of your funnel holds paramount significance in its effectiveness.
Teaching Methodology’s Primacy: The manner in which you impart knowledge is of greater consequence than the actual content being conveyed.
Foundational Beliefs and Personal Identity: Your core beliefs and self-identity significantly influence the structure and functioning of the funnel.
Curated Content: The quality and relevance of the content you produce play a pivotal role in engaging and attracting your target audience.
Optimal Customer Experience: Prioritizing and enhancing the overall experience for customers is pivotal in driving successful conversions.
Funnel is not just setting up funnels and launch in a week.
When the soul is missing, people lose. Soul is important than body.
6 elements of the soul of the funnel.
Funnel is fitering out the right customers.
Soul of your funnel
1. Your Why? The reason why they are doing what they are doing. Back story has to be aligned with your funnel.
2. Root has to be strong-
3. The way that you teach, is most important. The way you deliver information is more important.
4. Who you are as a person and what is your personal value system.
My personal core values should reflect in my ads, copies, in every
5. You can’t buy trust. The value that you are able to create
6. Customer experience should be very high. Examples: Amazon and Apple as a company.
We should be very focused in building depth in the product. 6-9 months to build something solid.
Work on yourself.
Then create a product.
Body is easier.
1. Funnel entry: Webinar, workshop, one-to-one etc.
2. Hook of the funnel
3. Freshness of your funnel. Package it in an attractive way.
4. Aesthetics
5. Overall look and feel. Branding, Brand messaging
6. Technology systems part- Most people get caught in which tool.
Pick up any tool.
7. The video ads.
Thank you Sidz for these valuable insights. I am still exploring my back story.
Thank you for sharing your insights. I’m glad you found this valuable. More power to you!
Woww! That’s really knowledge to me .I was misunderstanding funnel till now! But I found it the core the soul of the business. Thankew so much for sharing.
I understood that our business reflects us in a holistic manner, what I am (values), why of mine(intention), who I am (my core principles),how iam ( presentation). This is awesome so much learning.
Awesome Mansi, more power to you!
What is in- What speaks out
You attract who you are.
How you exude this energy makes all the difference.
Good takeaway! Thanks for sharing.
As a beginner, I came to know what is the Funnel.
A Funnel is a flow with step by step process to follow to create and nurture.
Also I understood that Intention is everything for growth and sustainability with the deeper connection with everyone.
I’m glad you found this easy to follow. Welcome to the community!
Soul of the Funnel
1. Intention
2. Value system
3. the way we teach
4. Delivery Style
5. Content & value
6. Customer Experience
Body of the funnel
1. webinars
2. hook
3. freshness of the funnel
4. design , color
5. overall brand messaging, emotion
working on body of funnel. thank you for insight
Good insights!
If the soul is missing the Funnel falls Flat
So focus on the Soul
The soul of the funnel are
1. The reason for your Funnel should be clear Soul has to be congruent with your back story
2. Intention should be v clear . if your intention is provide a solution and impact , it will have more value
3. The way you teach is more imp than what you teach or the Delivery style
4. Who you are or What are your value system or the core value . Your Persona Flavour of the persona cann be seen and feel in every part of your persona
5. Contents what you create
6. Customer Experience
7. 7Work on yourself
Body of the funnel
Its easier. Everything works so you can have any type of Entry to the funnel
1. Entry to the funnel
2. Hook of the funnel
3. Freshness of the Funnel
4. Design aesthetics
5. Branding or the overall look and feel. The brand messaging, positioning et all
6. Technology or Sytems used
7. The Ads , Ad copy
Good takeaways!
Lots of value-adds & learning points. Thank you Sidz.
What I really love about your talks is the INTENTION behind everything that you do. It is kind of manifesting what we desire.
My notes below:
Funnel – series of steps that help attract customers, engaging with lead
Soul of the funnel: Why are you doing what you are doing?
Soul of the funnel to be congruent with your back story & reason WHY
Intentions: Quality of root affects the quality of fruit – haing right intentions behind creating funnels
Delivery style – the way we teach
Who you are as a person & your core values/belief system will help earn trust
FAMILY, FREEDOM, SERVICE (CONTRIBUTION), SPIRITUALITY
Customer experience – how do u make them feel
Body of funnel:
Funnel entry – paid or free webinar, workshops, etc
Hook of the funnel
Freshness of your funnel – packaging an old topic making people curious to know more
Aesthetic of the funnel
Branding of the funnel – overall look & feel of brand positioning
Tool – clickfunnel, tagmango, etc – all are good, pick up one & start, don’t try to evaluate the best tool
Ads
6 Golden Nuggets about the body and Soul of the the Profitable Funnels
amazing insight about how you should change yourself first and then work on your business aspects .. beautifully explained …
💫Awareness of the market
💫Internal games helps profitability and sustainability
💫External games helps launch super fast using AI and technology tools
🪄Funnel are series of steps which helps you connect with. Audience.
Awareness
Engage
Buy
Repeat customers
Lifetime value customers
🌈6 elements under soul of a funnel :-
✨congruent with back story and why
✨intention is everything and how talented you are and how you teach is the quality in the market that matters
✨ Profitability and sustainability has a lot to do with your core intentions
✨The delivery style that matters and should be aligned. About the way you teach.
✨More than the way you teach, it is who you are a personal and personal value systems. What are your core believes. What do you stand forms??
Family, service, spirituality etc…
Value systems should be intact. You will attract and they will stay for Lifetime. Earn the trust by having stronger value system.
✨Customer experience. Building depth in product and giving values.
🌈Body of the funnel:-
✨Body entry :- webinars, one to one, free or paid etc.
✨Hook of funnel :- How attractive it is..
✨Freshness of your funnel :- Packaging in new way.
✨Design :- How attractive it is with your design and creations.
✨Branding :- Overall look and feel and brand positioning and emotions.
✨Technology or systems :- any tools which ever.
✨Ads :- How creative are you in your copy writing part and ads building to attract customers.
funnel = filter
1. know / aware of you
2. lead give info, they engage (webinar etc)
3. convert into customer
4. continue journey / referral
SOUL
congruent with ur back story
eg my goal: educaion soul of F,
WHY r u teaching (beyond talent)
1. fruit is as per intention
2. core of what u teach, way u deliver, to sustain
4. Soul: who u r as a person / personal value system, core beliefs (beyond intention)
family freedom service … this flavour can be felt in every contact point (spirituality, contribution etc)
quick buck sellers attract
Earn Trust with strong Value System
5. Content
6. Customer Experience … Apple, Amazon (Curriculum Design F) … super-power
focussed on creating a great product … build DEPTH in product.. .6 to 9 months
work on self, P/S
BODY of F:
1. format: webinar etc ETR before paid
2. Hook of F
3. Freshness of F (package it well)
4. Design Aesthetic Consistency
5. Branding – overall look n feel (beyond aesthetics) … emotion, positioning
6. Tools & Systems (don’t get caught up in it tho)
7. Ads: video, copy.
💜 Fantastic Topic Sidz. Thanks for sharing. Here’s my 3 key takeaways from this podcast
By following these takeaways, we can elevate our progress to the next level and scale 📈
🔑 Focus on the soul of our funnel.
This means understanding our backstory congruence , our intention, delivery style, personal values, content quality, and customer experience.
When these elements are aligned, our funnel will be more effective in attractive
In other words, we need to be clear about what we want to achieve with our coaching business and what kind of experience we want our clients to have.
Once we know this, we can build a funnel that is aligned with our values and goals.
Key 2: 🧰 Choose the right tools:
There are many different funnel-building tools available, but not all of them are created equal.
We need to choose a tool that aligns best with our goals and the soul of our funnel.
When choosing a funnel-building tool, we need to consider our budget, our technical skills, and the specific features we need.
We should also ask our community coaches and use the support for recommendations.
Key 3: 🧪 Continuously test and optimize: No funnel is perfect.
We need to track our results and make adjustments to our funnel as needed to improve its performance.
Once we have identified areas for improvement, we can always start to test different changes to our funnel to see what works best.
💜 By following these takeaways, we can set ourselves up for success in scaling our coaching business.💜
#ilhfamily
This is really a lovely podcast on the body and soul of a funnel beautifully decoded internal and external 6-step element.
*Highlights the significance of a strong funnel foundation over quick launches.
*Covers backstory, purpose, delivery style, values, content quality, and customer experience.
*Introduces entry points, hooks, design, technology, branding, and advertising strategy
*Emphasizes choosing tools that match your funnel’s goals and values.
*Encourages joining the community and provides membership info for future episodes.
Funnels are not about data and technology.
If the soul is missing, it will fall flat.
We got to analyze the soul of the funnel.
Funnels are designed with stages
1. Aware
2. Engagement
3. Buying
4. Increasing Lifetime value
The 6 elements of the soul of the funnel:
1. Congruence with backstory
2. Intention – The quality of the root determines the quality of the fruits. It has a lot to do with intention.
3. The way you teach is more important than what you teach: What you teach can be taught by anyone, but the way you teach can’t be taught by others.
4. Personal Value system: What do you stand for? If you don’t stand for anything, you will fall for everything. My values are Integrity, Energy, and Intelligence. If something is not serving you what you value then question yourself as to why you are holding it back.
5. The content that you create. It’s not the data, it’s how you uplift with energy and with integrity
6. Customer experience: Amazon’s one of the USP is customer service.
The 7 elements of the body of the funnel:
1. The funnel entry: Free webinar or 1-2-1 etc
2. Hook: The most important thing that “How do you enroll the visitors on the page” with the outcome in the hook that determines will stay or leave within a few seconds.
3. Freshness: How you package it makes a huge difference
4. Design Aesthetics: Beyond fonts and style and colors. It’s the art and science of it.
5. Overall Branding: How you position in the minds of your customers makes a huge difference. Simple example: Water fulfills the thirst of everyone, the moment we turn that into a brand packaging it, the customers change completely the way you position. Are you positioning to the Elite market low-income group or in between? It matters a lot.
6. Technology and System: So many tools are there, pick anything go on which is hands
7. Ads: How you design your Ad through video pitch, images, and content makes a huge difference.
🏃🏻♂️Everything is a journey & ❤️Everything has a soul! Including the funnel ⛲
✅Awarenss
✅Engage
✅Buy
✅Lifetime customers
Soul
1) Congruency of ‘why’🪴
2) Intention – why you would want to do it? 🪴
3) Delivery style- How you teach is more important than what you teach🪴
4) Who you are as a person – what do you stand for (your value system)🪴
5) customer experience is important 🪴
6) work on your self, very good product and marketing is easy🪴
Body🥳
❤️ Funnel entry –
❤️Hook
❤️Packaging and freshness
❤️Aesthetics
❤️Branding
❤️Tools
❤️Ads
🎁Soul + body = is the magic formula 🎁
Funnels are like steps customers follow, and they have two parts: the Soul and the Body.
Soul of Funnel:
1) This should match your backstory.
2) It depends on what you value.
3) Reflects your personal values.
4) Earn trust by giving value in your content.
5) Focus on the customer’s experience.
Body of Funnel:
1) Start with how people enter your funnel, like webinars or workshops.
2) Have an attention-grabbing hook.
3) Keep things fresh.
4) Make it look good.
5) Build your brand.
6) Use tools that work for you.
Internal game is much important than external game.
Funnels are the series of steps
Soul:-
Your why should be strong
Intension is everythin
Values are important
Breakthrough
Work on yourself first.
Body:-
Funnel entry
Hook of funnel
Freshmess of funnel(Packaging)
Aesthetics
Branding
Technology
Ads
Thankyou for bringing this up i need to hear this
Body and Soul of a Funnel:
Analyse the Soul of the Funnel along with Body of the Funnel is very critical than just looking at the external tactics.
Funnels are like filters which can be broadly classified into these 4 steps:
1. People know about you through your website/organic content2. They share their lead and then they join a webinar/workshop 3. Become your customer 4. They become repeat customers by buying high ticket or recommending new customers into your funnel
6 Elements of the Soul:1. The Reason Why you are doing this2. Intention is Everything – Quality of your root will determine the quality of your fruit3. The way you teach – Delivery style is very important than what you teach4. Who you are as a person and your Core Values – should resonate throughout the funnel5. The Content and Breakthroughts6. Customer Experience – How they feel
Depth in product is very important rather than just the tactics and marketing gimmicks
7 Elements of the Body of the Funnel:
1. Funnel Entry: Webinar/Workshop/Wats App Class/2. Hook of the Funnel3. Freshness of the Funnel4. Design Aesthetics5. Branding6. Technology & Systems7. Video Ads
Decoding body and soul of a profitable funnel
6 eliments of the soul of a funnel-
1 . Why u are doing what u are doing
It should have a strong story a reason why are you doing so.
2 . INTENTION.
2. Intension is everything
Wht you are teaching is not that important
But how u r teaching is imp
Quality of your root should be strong.
3. The way u teach .
How u teach is important.
4. Who u r as a person.
Your personal value system
Core belifs
Value system should be strong
Then only u can hv loyal costumes
5. Content
6. Customer experience.
Creating a grt product.
Body
1. Funnel entry
2. Webinars
3. Attractiveness freshness.
4. Design colors
5. Branding emotion
6. Technology
7. Adds
Define Purpose: Understand why you teach, and clarify intentions.
Align with Values: Ensure personal values match educational goals.
Enhance Awareness: Stay mindful of your impact, and self-reflect.
Foster Engagement: Create an engaging environment, and encourage participation.
Ensure Sustainability: Focus on profitability, and manage resources.
Master Delivery: Teach effectively, and use engaging techniques.
Build Community: Cultivate inclusivity, and foster belonging.
Understand Audience: Decode student mindset, and adapt teaching.
Create Quality Content: Develop relevant materials and continuous improvement.
Work on Growth: Commit to self-improvement, and maintain passion.
Emphasize Values: Promote ethics, and be a role model.
Prioritize Experience: Offer excellent support, and seek feedback.
Stay Congruent: Align actions with educational goals, and be consistent.
Hook:
Curiosity: Intriguing questions and titles.
Design: User-friendly and visually appealing.
Brand: Unique identity, regular updates.
Tech: Modern tools for seamless learning.
Ads & Video: Compelling content and videos.
Very Beautifully You explained the Body and Soul of our Funnel.
My learning are
1. Start With Your WHY – Your Reason Should Be strong Enough
2. The Body of the Funnel is equally important about the leadgen process, website, webinar
3. The Soul is the intention behind the funnel
4. Be authentic and connect to the root
Great and useful. How we attract people by delivering our matter.
The Soul of a Funnel is:
YOU
YOUR STORU
YOU MUST HAVE A CLEAR INTENTION
YOU MUST HAVE PERSONAL VALUE SYSTEM
YOU MUST HAVE A GREAT DELIVERY
FOCUS LONG TERM…..IT’S NOT ABOUT 2 MINUTE NOODLES…
Funnels are the body and soul
The deeper you go – the sooner you will realize that the game is all about your intent
If the intent is good – rest all follows suite!!
Humane side is to be never ignored; however robotic and intelligent I(artificial) we may become!!
this is very crisp n to the point,,,specially love the personal touch and waht your intention behind yours serving.
Decoding The Body & Soul of A Profitable Funnel :
1. Your Intention
2. Personal value
3. Delivery style
4. Content Quality
<> Decoding The Body and Soul of a Profitable Funnels – Podcast Learnings
Don’t look for Quick fix.
You will fall flat, if there is no soul in it.
6 elements of Funnel
Funnel – Series of steps to attract your audience
Awareness
Engage
Buy
Paid Customers – Lifetime
Sidz – Redefining the education system
Educating and Empowering people to get into entrepreneurship
Your Intent is everything.
It has to be right in the first end – Core intention
Delivery Style has to be good – The way you teach
Who you are as a person – What you stand for
Family, Freedom and Service
Every Aspect of Funnel can feel the same – Value System
Your vibe will your tribe
You can’t buy the leads
Who will transact with you.
Customer Experience is number one priority
Quality of the product
Work on yourself – Work your product – Then start selling
Body of the Funnel
Funnel Entry – Webinar / Workshop
Hook of the Funnel
Freshness of the Funnel – packing
Aesthetics of the Funnel
Branding of the Funnel – Overall Flavour and Brand Emotion
Technology and systems – Like TagMango
Video Ads and Ad Copy
It’s all about the energy
Thank you so much Sidz for an opening podcast on Funnels and the right approach to build one solid funnel.
I am committing myself to build world-class funnel and products that can solve my target audience problems.
Your values must be congruent with who you are as a person
Awareness and engaement
Soul-
1.Reason Why
2.Intention
3.way of teaching
4.who you are as a person.
5.Value system
6.Customer Experience
Body of a funnel-
1.Funnel Entry
2.Hook
3.Freshness-Packaging
4.Design Aesthetics
5.Branding-flavour
6.Technology
7.Ads-video ads & Ad copy
These are My Takeaways :
Your backstory, your core values , your intention are most important in your funnel
The body of the funnel does matter, but the soul matters the most.
I like the two level of funnel and associating with body and soul. Internal is like foundation of the building if that is strong enough on top of it you construct any number of stories of building. If foundation is weak imagine no matter how shine the building it won’t be strong enough.
This is the peak of spiritual aspect. What you are saying about the soul of a funnel ,its amazing. I love the concept of the soul of a funnel. I completely agree with you. I can see on your all membership level and entire Community vibe is extremely great. Because its came from your own soul. That’s why people like me and thousands of people are a big fan of you 😃❤️🙌
What we teach is unimportant , the way we teach is all about. I wondered and now i realised that last 5 years your funnel is working well because of the soul of the funnel. Its a new perspective i realised from you. I ca easily connected with you because of the core intention is very much matching.
Thank you so much Sidz ❤️
My biggest takeaway is the intent with which you build your course is what matters. Creating a powerful product would be at the heart of long term success. How you deliver the course is more important than what you teach. Creating a world class product is what is more important that helps your students is very crucial. When the Roots of the Tree are strong it bears quality fruits. Congruence with your Mission should decide the customer journey. Only happy customers would stay for a long term in the community. Tks Sidz for this wonderful Podcast.
Take aways.
1. Intention is bigger than Tactics
2. Genuine story congruence
3. Wonderful narrative
The soul is more important than the ‘body’ of the funnel—it’s the internal game that truly drives profitability and sustainability.
The soul of the funnel is deeply connected with our backstory and reasons for our actions.
-Our intention,
-delivery style,
-personal values,
-content quality, and
-customer experience all play vital roles in the soul of your funnel, determining its profitability and sustainability.
The body encompasses the entry point of our funnel (like webinars), the hook, the freshness of your presentation, the design aesthetics, overall branding, the technology and systems utilized, and finally, your advertising strategy, including video ads and ad copy.
The effectiveness of our funnel isn’t solely dependent on the tools we use, but more importantly, on the soul of our funnel and the problems it aims to solve. Each tool available in the market has its merits; the key is to select one that aligns best with your goals and the soul of your funnel.
Thank you Sidz for this helpful podcast.
1. Awareness
Engage
Buy
HIGH VALUE CUSTOMERS.
SOUL OF THE FUNNEL- BACKSTORY AND REASON WHY IS IMPORTANT.
Profitabity- 1. Intent 2.Your perso al value system.3. What you stand for?
You can’t buy trust.
5.content and value you create.
6.Customer experience.
Body of funnel.
1.Funnel Entry.
2.Hook of funnel.
3.Freshness of funnel.
4.Designed asthmatics.
5.Branding.
6.Technolohical.
7.Video Ads.
Im glad you found this valuable!
6 elements of Soul of the Funnel-
1. Why are you doing what are you doing.
2. Intention is everything -Quality of root determines the fruit.
3. The way you teach is more important than what you teach.
4. Who you are as person- your core beliefs and values matters. Soul of funnel should be
congruent with you as a person. You cant buy trust!
5. Content and value you create
6. Customer experience matters. Create great product. Think about product
7 Elements of Body of Funnel
1. Funnel entry- Webinar/ workshop
2. Hook of the funnel.
3. Freshness of the funnel
4. Design Aesthetics of the funnel
5. Branding- overall feel and look, messaging, emotion
6. Tools and Technology
7. Video Ads/ Ad Copy
You got this!
The soul of Funnel
1. The Intesion – why you are teaching
2. The soul congruence with back story
3. However talented you are, why you are teaching. The quality of root will determine the fruit
4. The way you teach, the delivery style , how you deliver
5. Morethan the way you teach , what are your core belief.
6. Your COntent Value
7. Customer experience
Funnel
1. Webinar, Workshop or Video sales letter
2. Hook to the funnel
3. Freshnaess of your topic
4. Design
5. Branding
6. Technology
7. The video Ads.
Awesome!
My learnings from this podcast are:
1. You have to analyze the soul of the funnel before you get to the body of the funnel.
The six elements of the soul of the funnel are:-
1. Soul of the funnel should has to be congruent with your back story.
2. Intention- Quality of root will determine your fruit of the action.
3. The way you teach is more important than what you teach. The delivery style matters a lot.
4. Who you are as a person. What are your core beliefs. If your value system is not intact, you will start to stink after sometime.
5. Content you actually create.
6. Focus on creating a great product. work on yourself and then the quality of the product.
The 7 elements of the body of the funnel:-
1. Funnel entry
2. Hook of the funnel.
3. Freshness of the funnel.
4. Design aesthetics
5. Branding
6. Technology of the funnel
7. Ads
Thank you for taking the time out to share your learnings
A funnel is essentially a series of steps designed to attract customers
various stages of a Funnel: Awareness, Engagement, Purchase, and finally the development of high-value or repeat customers.
The soul of the funnel: This is deeply connected with our backstory and reasons for our actions
Our intention, delivery style, personal values, content quality, and customer experience all play vital roles in the soul of our funnel, determining its profitability and sustainability.
1. Our intent is more important
2. What we teach is not important how we teach is important.
3. People can feel our value system.
4. Content quality is more important
5. If we give a great experience to customers they will become our raving fans.
Many people focus on Marketing systems, not on Product quality.
Body of the Funnel: The body encompasses the entry point of your funnel. Ex. The hook, the freshness of our presentation, the design aesthetics, overall branding, the technology and systems utilized, and finally, our advertising strategy, including video ads and ad copy.
1. Funnel Entry (Webinar, Lead magnet)
2. Hook of the funnel
3. The freshness of the content and presentation
4. Design and aesthetics
5. Branding
6. The Technology and systems
6. The Advertising strategy.
The effectiveness of our funnel isn’t solely dependent on the tools we use, but more importantly, on the soul of our funnel and the problems it aims to solve.
We can buy people’s attention – But not Trust. We need to build trust and loyalty first then the selling part comes.
Thank you Sidz for giving valuable insights about the funnels we build on a regular basis.
Brilliant stuff!
Awesome information. My top learning- Soul of Funnel My funnel will have
1. what and why I am doing
2. Setting the right intentions imp for long term profitability
3. The delivery style more imp than knowledge imparted
4. My Core beliefs important in my funnel
5. My Values
6. Customer experience
Awesome takeaways!
TOP TAKE AWAYS FROM THE ABOVE PODCAST:
THERE ARE TWO FUNNELS 1: SOUL OF FUNNEL AND 2: BODY OF THE FUNNEL
1: SOUL OF FUNNEL HAS 6 ELEMENTS IN IT
A: REASON : WHY YOU DOIN WHAT YOU DOING
B:INTENTIONS
C: DELIVERY STYLE
D:VALUE SYSTEMS :YOUR OWN CORE VAULES
E: CONTENT
F: CUSTOMER EXPERIENCE
BODY OF THE FUNNEL HAS 7 ELEMENTS
A:FUNNEL ENTRY
B: WEBINAR
C: HOOK OF FUNNEL
D:FRESHNESS OF FUNNEL
E: DESIGN OF FUNNEL
F: BRANDING
G: TECHNOLOGY
H: ADS
THANKS SIDDZ FOR SUCH DEEP RESEARCHES YOU DO:-)
GRATITUDE!!!!
Thank you, glad to serve you!
I have got clarity on What actually funnel is
as i was confused with all these new terms of tools, system and funnels.. thank you Sid.
It summarizes that what you put into you reap.
Like we have soul, what ever we have also has a SOUL,
so put your 100% in whatever you do.
The structure of funnel and what makes up brings the output.
For everything you do you have to be organized and convey your journey.
Your back story, values system comes first which engages people
Then start what you want to say that makes up the actual content of the podcast
Thanks for sharing! Im glad you found clarity!
These are my takeaways about Funnel Building.
Both the soul and body of funnel building matter.
People need to know why they are doing what they are doing. This constitutes the soul of the funnel.
There are six aspects to the soul of a funnel.
1) It has to be congruent with our backstory.
2) The intention is important.
3) Delivery style – the way we teach – plays a significant role.
4) Personal values attract our customers. Who we are as a person, what our core beliefs are and what we stand for determine the quality of our tribe!
5) The quality of the content is important.
6) Customer experience retains customers. Building depth in the product takes time. If we work on ourselves and work on our products, marketing becomes easy.
The body of the funnel has 7 aspects to it.
1) Funnel entry – it can be anything that works.
2) Hook of the funnel
3) Freshness of the funnel arouses curiosity.
4) Design aesthetics should reflect our personality.
5) Overall branding
6)Technology and systems
7) Ads – video ads and ad copies
Awesome takeaways!
An eye opening podcast on funnel building.
Thank you Sid.
Thanks a ton!
Beautifully put that without a soul your funnles will not be effective. its important you change your mind set while creating your funnel, its not only important about the number of leads you are getting but also the intention of your thoughts & feel you put into creating that funnel:
back story & reason:
1. why i am doing what i am doing – what is the strong reason behind doing this.
2. the intention behind creating the strong roots
3. whats your delivery style ? how are you teaching is your heart & soul into teaching
4. whats your strong value system
5. whats the amazing content you are able to create
6. what that amazing customer experience you want to give your customers
Being aware of a BODY to your funnel is POWERFUL:
1. Funnel entry
2. Hook of you funnel
3. Packaging
4. Aesthetic
5. Branding
6. Your tools
7. your ads
everything is wrapped up well & its something to think deep about the funnel & look at it from a differnt angle
Glad to see you looking at funnels from a different perspective!
Biggest takeaway- Soul is more important than the body of the funnel
Quality of the root determines the quality of the fruit!🍎
Soul💓
1. Congruent with your back story and your reason Why!
2. Core Intention
3. The way you deliver/teach.
4. Your personal value system, What you stand for. Your Vibe attracts your Tribe
5. Content/ Value/ breakthrough that you create.
6. Customer Experience
Body of the funnel
1. Funnel Entry eg. Webinar/ Workshop
2. Hook
3. Freshness
4. Design asthetics Fonts/colours
5. Branding – Overall look and feel
6. Technology & Systems
7. Ads – Video Ads/ Ad copy
Good work. Good takeaways!
Many people think funnel is about setting up systems and using tools. But there’s a lot more.
There is a lot of hype to create funnels, and many people want quick results.
But if you start with expectations and the soul is missing, they fall flat.
People only work and talk about the body funnel. However, they do not analyse the soul of their funnels.
The internal game creates profitability and sustainability. The external game helps launch the funnel.
Part 1: 6 Elements Of The Soul Of The Funnel
Q: What is a funnel?
A: A funnel is a series of steps to attract customers.
All funnels use the AIDA Model – Attention, Interest, Desire & Action
S1: Awareness: Know about you
S2: Engage: Lead
S3: Buy: Engage with you – webinar, workshop – and buy
S4: Repeat or high-value customers
Element 1: Reason/Purpose
Have a ‘Why?’
The soul of the funnel should be congruent with your back story.
Element 2: Intention
The intention is everything. Why you teach something is crucial.
The quality of your root is the quality of your root.
Element 3: The delivery style
The way you deliver the information is more important than what you teach.
Element 4: Who you are as a person?
What are your core beliefs?
What do you stand for?
What are your values?
Stick to your values!
Your vibe attracts your tribe. You may still attract customers but it won’t be sustainable.
Element 5: Content that you create
Element 6: Customer experience
Part 2: Body of the funnel
Element 1: The entry point
Element 2: Hook
Element 3: Freshness of a Funnel
Element 4: The design of a funnel (Design Aesthetics)
Element 5: Branding: The overall look and feel
Element 6: The systems. It is not about the tool that you use, it is about the problem you’re solving
Element 7: Ads: Your ad copy, ad media (video or image banners)
Love the attention to detail. Thanks for sharing!
After the thread and beads discussion thread – this is a very new insight into soul and body of the funnels .
soul is defined by 1. why ? back story aligned with WHY 2. Intention- brings profitability – quality of root gives the quality of fruit 3. delivery style more the sales delivery 4. who you are as a person and the value system , you adhere 5. Content- the product quality and the breakthrough solution it delivers to the customer problems 6. Customer experience
Body – the easy part
1. Entry of the funnel – webinar etc -To Earn the Right
2. Hook- how attractive is the statement
3. Freshness – the flair being current
4, Design and Aesthetics
5. Branding – the look and the feel , the messaging and emotional impact
6. Technology – the system part
7. Ad Copy
Funnel is more than setting up the system for business
Awareness about the importance of funnel – funnel is mainly a series of steps designed to attract customers.
The soul of the funnel should be connected in depth with your own past story and your why should be very clear.
What that motivate you to help others as coach and that’s the reasons for your actions to inspire more people.
In the funnel Our Intention, delivery style, personal values, content quality, and customer experience all play vital roles in the soul of our funnel. Which determine its profitability and sustainability.
The body involves the entry point like webinars and hook, freshness of your presentation, the design aesthetics, overall branding, the technology and systems utilized, and finally, your advertising strategy, including video ads etc..
The effectiveness of our funnel depended more importantly, on the soul of your funnel and the problems you aim to solve, where one can align their values and our goal.
Thank you sidz, sharing valuable insights about this amazing prospective of body and soul of our funnel, This will definitely add value to go to next level
Good work, Lavnika!
INTERNAL GAME OR SOUL OF THE FUNNEL
Thank you so much Sidz for giving a deep understanding of what is really funnel .
Today, I understood What’s a real Funnel? Its like a filter.
4 stages are : awareness, engagement, purchase, and repeat customers.
Funnel is splited into Soul and body.
A. Internal Game ..Soul of the Funnel…
1. Be Congruent with your back story.
2. Core Intention matters a lot in this game..
3. The way you teach is more important than what you teach..
4. Who you are as a person your core values, for which you are standing is important
5. Customer experience that you give it to them..
6. Content of your course or product has to be world class
B. External Game ..Body of the Funnel..
1. Hook of the funnel…
2. Freshness of your funnel..
3. Design and asthetics of the funnel..
4. Overall look and feel of the Funnel..
5. Branding of your fUNNEL..
6. Video ads or VSL .
7. Funnel entry point…
Core Learning:
Intention is very important
The quality of the fruit is equivalent to the quality of the roots.
The delivery style is very important
The way you teach is important
Work on the inner game, soul of the funnel to level up business…
Well done on sharing these points! more power to you:)
Clear Clarity on Funnel – Soul & Body of the Funnels . Most important is Soul of the Funnel ,should revolve about you , the 6 Elements are : 1. Should be congruent with your own story, Why of you. 2. Intention – Why you teach it, your intention and quality of the root . 3.Delivery system – The way you teach for profitability and sustainability is important. 4. your core values – Aligning with your personal Values, System , core beliefs. 5. Create Breakthrough – through Values, Earn the trust by your value system. 6. Customer Experience – Work yourself, work on product and market.
Body of the Funnel – 7 Elements are : 1. Funnel entry. 2. hook of the funnel. 3. Freshness of the Funnel 4. Design ,austhetics . 5. Branding , positioning, emotion, flavour, messaging. 6. Technics and system 7. Adds – Video sales, ad copy . Thank you for excellent insights .
Good stuff! Thanks for sharing what you learnt from this!
A crisp whole some idea to give reminder what a funnel is!
This is first time hearing someone talking about SOUL & BODY of funnel
which is basically a pathway of AWARENESS>ENGAGE>BUY> REPEAT BUY
SOUL: (the most important factor to create a sustainable and meaningful business)
1. Congruency with back story
2. Right intention
3. Delivery style
4. My Core Values
5. Content
6. Customer Experience
BODY:
1. Free webinar/ Workshop depending oon the niche
2. Smart & catchy hooks
3. Freshness
4. Color
5. Branding
6. Technology the tools used to make the funnel smooth
7. Ads & Ad copies
Love the crisp points, awesome!
Excellent. It is an entirely unique way of looking at Funnel. Soul and Body of a Funnel. @siddharth Rajasekar’s unique way of teaching. Thank You Sidz.
Im glad you found this unique and valuable!
Decoding The Body & Soul of A Profitable Funnel
Funnels:
=> a series of steps helps you to attract customers | Filters
1. Awareness
2. Engage
3. Buy
4. Lifetime customer
6 elements under Soul of the Funnel
1. Backstory & clear on Reason (WHY)
=> Don’t choose any trending topic
=> Have a strong reason as to why you are doing this
2. Intention is everything
=> Why you are teaching this always matters
=> If you want to earn quick buck – then it won’t help for sustaining for longer time
3. Way you teach – is more important than what you Teach
=> If the way you deliver the content or way you teach is not to the point – then people move on
4. Core Beliefs or Values
=> What do you stand for
=> Sidz core values – Family, Freedom, Service
=> If value system is not intact – people will be able to identify it and won’t stick to you
=> Raving & Loyal fans can be earned with strong values
5. Content
=> Breakthrough you are able to create with your product
6. Customer Experience
=> Keep it super High – eg: Apple
=> Jeff Bezos & Steve Jobs
=>Learn about their mindset
=> Be focused on Creating a Great Product
=> Most systems are concentrated about tactics
=> Work on yourself, work on really Good Product
7 elements under the body of the Funnel
1. Funnel Entry
=> Free Webinar / Paid, 121, Group, Workshops, …….. – choose the one that works for you
2. Hook of the Funnel
3. Freshness of your Funnel
4. Design Aesthetics of the funnel
5. Branding
6. Technology & Systems part
7. Ads – video Ads, Ad copy…..
Soul of the Funnel
1. Intention
2. Value system
3. the way we teach
4. Delivery Style
5. Content
6. Customer Experience
Body of the funnel
1. webinars
2. hook
3. freshness of the funnel
4. design,
5. brand messaging…Without soul ,don’t be try only with soul will fail
Very useful pointers in this podcast would help us in growing in Digital market of teaching and coaching.
Funnel is a filter to get customers in to our system. And it has two distinct features- 1 Soul and 2 Body.
Normally people get attracted to the Body of the funnel but it can’t take things far. Though both aspects are important to be successful but the soul part is primary and foundation on which the body works like a super structure. Without a strong Foundation the superstructure how beautiful it may be won’t stand for long.
The 6 important elements of Soul and the 7 top elements of the funnel are as given below:
1.) Why is very important.- what it is and why is it important to you. Congruency with your back story.
2.) Intention is everything.- to serve and get clients results not your selfish motive.
3.) The way you teach is more important than what you teach.
4.) Core beliefs and who you are as a person.
5.) Content that you create.
6.) Customer experience.- how clients get results they desire
Body of a funnel:
1.) entry point
2.) Hook of the funnel
3.) freshness of a funnel
4.) design aesthetics
5.) Branding – overall look and feel
6.) Tech and systems part
7.) Ads