What is the body and soul of a funnel?
Today, there's considerable hype about funnels, with many believing that setting up and launching a funnel system over the weekend is sufficient. However, there's more to it than meets the eye. In this discussion, I will decode the essence—the body and soul—of a truly profitable funnel.
I've accumulated over ten years of experience in building funnels, starting with my first project for Jack Canfield, designed to fill a room with over a thousand people. Other noteworthy projects include a funnel for Robert Kiyosaki and significant campaigns for Tony Robbins, where we invested up to £10,000 daily to promote events in London from 2014 to 2016.
Contrary to the prevailing belief that technology and tools are the end-all and be-all of successful funnels, I've gathered data to show that there's much more beneath the surface. In the current market, many look for quick solutions, launching their funnels hastily over the weekend with high expectations. Often, without a solid foundation—the 'soul' of the funnel—these projects inevitably fall flat.
This podcast aims to raise awareness about the importance of understanding and analyzing the soul of your funnel before diving into its body. While many discussions focus solely on the external aspects—the 'body' of the funnel—it's the internal game that truly drives profitability and sustainability.
In the first part of this podcast, I'll outline the six crucial elements that constitute the soul of a funnel. Later, I'll introduce the seven components that form the body of the funnel, which can typically be launched over a weekend or within a month.
For those unfamiliar, a funnel is essentially a series of steps designed to attract customers, acting like a filter through various stages: awareness, engagement, purchase, and finally, the development of high-value or repeat customers.
The soul of the funnel is deeply connected with your backstory and reasons for your actions. My personal experience and clear sense of purpose have allowed my funnel to function effectively for the past five years without any major adjustments. Your intention, delivery style, personal values, content quality, and customer experience all play vital roles in the soul of your funnel, determining its profitability and sustainability.
Now, let's shift our focus to the body of the funnel. The body encompasses the entry point of your funnel (like webinars), the hook, the freshness of your presentation, the design aesthetics, overall branding, the technology and systems utilized, and finally, your advertising strategy, including video ads and ad copy.
Ultimately, the effectiveness of your funnel isn't solely dependent on the tools you use, but more importantly, on the soul of your funnel and the problems it aims to solve. Each tool available in the market has its merits; the key is to select one that aligns best with your goals and the soul of your funnel.
In conclusion, by understanding and combining both the body and soul of your funnel, you elevate your project to the next level. Feel free to share your notes and thoughts below, and if you're not yet part of our community, visit internetlifestylehub.com to join. Existing community members can upgrade their membership at sidz.co/diamond. Looking forward to catching up in the next episode!