Ready for some straight talk about content marketing and lead generation?
No fluff, no jargon—just pure, actionable insights that’ll make your content work as hard as you do. We’re diving head-first into the nitty-gritty of turning your digital presence into a lead-gen machine without wasting time or energy on strategies that belong in the trash.
Think about it: a decade ago, social media was the Wild West. Now, it's a cutthroat battlefield where yesterday’s tactics are today’s failures. Remember those who rode the TikTok wave only to crash when it was banned? Or how Facebook’s organic reach went from a roaring lion to a house cat? Yep, things have changed, and it's survival of the smartest out here.
But here’s the kicker: this podcast isn’t about becoming the next influencer or racking up followers for vanity’s sake. It’s about leveraging what you already have—your content—and turning it into a powerful, relentless lead generation engine. I’m breaking down the exact steps to build your online empire using platforms like Instagram, YouTube, LinkedIn, and more. Whether you’re juggling Zoom calls in your PJs or dodging the neighbor’s dog during “office hours” on your balcony, I’ve got the playbook you need.
We’re talking about ecosystems—your own personal kingdom where you reign supreme. You see, everyone is screaming about the next big platform, but the future of content marketing isn’t about hopping from one trend to the next. It’s about building your own ecosystem that thrives, no matter what social media decides to do tomorrow.
First up, we’re diving into your Core Platforms—think of them as your home base, your HQ, your digital dojo. This is where you house your premium content, your coaching, your community, and the secrets that make your tribe keep coming back for more. We’ll talk about setting up a rock-solid learning management system and growing an email list that’s more valuable than any social media follower count.
But wait, there’s more! I’ll reveal the role of the Connectors—those satellite platforms like Instagram, YouTube, LinkedIn, Facebook, and even Twitter. These are the flashy billboards and side alleys that feed traffic back to your core. And don’t worry, I’m not just going to tell you what platforms to use; I’m spilling the beans on how to use each one like a pro, whether it's short-form content for Instagram or long-form, SEO-packed videos on YouTube that keep paying dividends for years.
And because I know you’re not just here to collect followers like they’re Pokémon cards, we’ll get into the magic of Collaborations. Think affiliate partners, strategic alliances, and community clusters that take your reach from one-to-one to one-to-millions. This is where the real power lies—not in going it alone, but in smart partnerships that multiply your impact without multiplying your workload.
Now, here’s what you need to do: stop chasing the content marketing trends that fizz out faster than your New Year’s resolutions. Instead, listen in, get your notepad ready, and let’s build something that stands the test of time. You’ll get all the juicy details on setting up your strategy, mastering your platforms, creating killer content daily, and turning those clicks into cash.
No fluff, no nonsense. Just the cold, hard truth on how to get your content to do the heavy lifting while you focus on scaling your empire right from your living room. Ready to rewrite your content marketing and lead generation playbook? Tune in now and discover the exact system that’ll take you from zero to hero.
Oh, and if you’re not subscribed on Apple or Spotify yet, what are you waiting for? Hit that button and let’s get started on turning your hustle into a lead-gen powerhouse. This is the Freedom Business Podcast, and your journey to domination starts right here.
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90 replies to "How to Turn Your Content Marketing into a Lead Generation Machine in 3 Simple Steps!"
6 steps
Strategy
System
1 content every day(for audience looking for your content)
Promote it organically(wp status wp group,reach add)
Attract quality leads(substack)
Nurturing and converting(long form)
Nice strategy for Coaches
1. have courses on” teachable”: done for me
2. Convertkit: From my perspective, Convertkit has been running subscription-based emailing with more than 100 series of value-added emails since 2015.
3. Connecting media: my social media are all running in sync with my Academy-The Richness Academy, giving links to my upcoming webinar also-Done
Core ecosystem – Core home platform i.e. Teachable, Mighty network, Tagmango, Converkit, Substack
Connecting platforms – Instagram, Youtube, LinkedIn, Twitter, Podcast
Collaborations- Alliance / partners, parent affiliate partner (student references) , Strategic alliance (with success gyan), Collaborations (among diamond members)
Six steps:
1. get strategies (hackathon)
2. set up lead magnet
3. create 1 content every single day
4. Promote this organically
5. Attract quality leads every single day
6. Nurturing and converting – thorugh long form content
1) Core Ecosystem Should be set up : a)Platform to set up Courses, community calls, certificates etc. Eg Tagmango. b)E-Mail System
2) Connectors to be set up next. Eg: Instagram (reels bring in leads), YouTube (Good for SEO Long form Video), Podcast, LinkedIn, Facebook(for Ads & Group), Twitter.
3) Collaborators to be next. Eg: Direct Affiliate Partner , Strategic Alliances , Community Clusters
6 steps to execute this:
i) Design Strategy
ii) Set up digital assets eg fb , insta etc
iii)create One content pc daily
iv) promote this organically, eg: whatsapp status
v)attract quality leads daily
vi)nurture & convert these leads
Lead Generation Machine:
3 Steps – Zero to Hero
Pattern last 10 Years….Tic toc…FB Fading for ads
Play the Game – Lead Generation
Concepts- Around ECO System—Own
3 kinds……
1. Core platfirms Home Platforms….
* Evolved to Tagmango..Main LMS
* Email List Marketing – Substack (Email Marketing & Blogs…Audio..Video Content)
2. Connectors
* Podcast, Insta-Reels or Lives.(Solo/Biz)
*Linkedin – Networking – Business – Solving Problems
*Youtube – Like TV
*Twitters – Celebrities – Voicing out opinions n Trends
3. Collabration
3 Types
1. Affiliate Partners – (Basic level – Getting ur studs to promote yours)
2. Collobotating 1 on 1 (Strategic Alliance)
3. Community Clusters – Feed Each Other (For Diamond Diambers)
HighLevel Sum ups…..
1. Strategy
2. Set up all platforms
3. Create one piece of Content – Adding Value every single day
4. To promote it Organically (Whatz ups or local groups)
5. Attract Quality Leads – Getting them to Email List (Substack…)
6. Nurturing & Converting
Content Marketing – Zero to Hero
– Ecosystem
1. Core Ecosystem – LMS, email building-substack,
2. connectors – yt -television, li-office, fb-home, podcast- solo & Interview
3. Collaborations – direct affiliate partners, other affiliate partners like Amazon, collaboration with 121 with the alliance, community clusters,
1. strategy in place
2. setup your system
3. create a content every single day
4. promote it organically –
5. attract quality leads
6. nurturing & converting
For the Zero to Hero journey, you need 3 ecosystems.
1. Core –
1. LMS to host the premium content, reminders for calls etc, platform for community – Tagmango combines all this and more.
2. Email Marketing – Convertkit
3. Substack – Email marketing + blogging built in – start free – supports audio and video – recommended for starters to start collecting leads meaningfully around content you create
Money in this business is not in courses or followers, they are in emails and phone numbers people gave you.
2. Connectors/Satellites – Social media + podcast
1. IG – Reels emphasis – pull people back to your landing page
2. YT – SEO optimized long form content
3. LI – building connections
4. FB – Irrelevant except for running ads and your group
5. X/Twitter – Voicing opinions & monitor trends
6. Podcast – interviews and voicing your content
Use all this to drive traffic to your core
3. Collabs
1. Affiliates – earn good commissions depending on their membership levels
2. Strategic Alliances – SuccessGyaan + ILH partnership is a great example
3. Community Clusters – feed each others ecosystems deliberately with a strong COH
6 Steps:
1. Stratetgy
2. Set up all platforms
3. Create content daily
4. Organic & paid promotion
5. Get quality leads regularly
6. Nurturing and converting – long form emails, blogs, lives on IG, webinar – webinar is the ultimate.
content into lead gen 3 steps.
Eco system-FB, apple,
3 kinds
1 core platform
2 connecting platforms, 3 Collabs.
1 Core home- LMS-mighty network, Tagmango.-w.shpops, certificates. Free.
2 email list. subtract, audio, video, convertkit, no pay, articles, customer list,
3 Connectors;
instgram-reels,lives,
2 you tube –
3 LI – professionals, FB dead,
Twitter- voice opinion, Trends,Podcast,
Leads.
Collabs- choose to promote.
121- good fit. success Gyan,
Community clusters-
1 strategy 2 set up platform. 3 one content 4 promote WA groups, ads, boots content, 5 attract quality leads 6 Nurturing, converting , webinar
🌿 Core ecosystem
🌿 Satellite ..connectors
🌿 Collaboration
🌿 Insta..stories..
🌿 youtube 10 or 15 min
🌿 linkedin
🌿 Affiliate partner
🌿 Post content every day
🌿 Nuturing and converting
🌿 Webinar
Future of Training Industry all about ecosystems
1. Core Ecosystems needs to be setup
2. Connecting Platforms – connectors Satellites feeding mother ships
3.Collabs – Alliances and partners
1. Tag Mango is Core Ecosystems
Courses
Coaching call
Social Network
Certificates
Control Center
LMS
Email List – Substack / Convertkit
2. Makeyur socia media platforms a lead converting maching .
Give links to your webinar and your every content cancome towebinar organically
3. Strategic Alliances with one to one basis
Content Machine in Simple 3 Step
1.Home Space – Create Own Home (LMS For Student)
2.Community Home
3.Create a Eco system in one Roof
4.Email List Growing – Sub stack Platform (Blog / Audio / Video)
Part-02
Podcast – Connect With Audio (Solo / Interview)
Instagram – reel – post
You tube – Video content long format
Landing – Networking
Facebook fan page home
Twitter – Trends Finding – Voice Note
Reference & Earn – one to one
Checklist
1 content Daily
Reel
Post
Calender
Amazing Tips Sidz. I am happy to share the notes I have taken while listening & here it is:
Ecosystem: UT, FB, Apple are ecosystem. Depend on your own ecosystem
Step 1: Your core ecosystem is to be built – Core Home Platform
a. LMS platform for courses like Teachable & Community platform like Mighty Network. Now, tagmaango can be used for both and many more.
b. Email List (built on Convert kit). Recommendation is substack platform which is free to build email list. Import existing email list to substack. True customer base is email list
Step 2: Connector ecosystem/satellite platform
a. YouTube, Instagram, Podcast, Facebook
a. Instagram is the favourite platform for reels & story
b. YouTube: Search engine optimised & long form content
c. LinkedIn: No 1 focus is Networking to build meaningful connection; it’s like office
d. Facebook is now only used for Ads & Groups, it’s like home
e. Twitter: voicing out opinions & to know about the trend
f. Podcast: Solo & interview are the 2 types
Step 3: Collaboration ecosystem
a. First level collaboration: Affiliate partner program
b. 2nd level platform: 121 with people who could be complementing, having same value; like Sidz collaborating with SuccessGyan
c. 3rd Level: Is Community Clusters
6-Seps:
1. Get your strategy joining through Hackathon
2. Set up platforms like social media, e-mail, tagmango etc.
3. Create one piece of content every single day
4. To promote contents, webinars organically & also through Ads
5. Attract quality leads every day & getting them in e-mail list
6. Nurturing & converting through long-form emails, blogs, podcast & the ultimate conversion is through Webinar which is the movie.
Wow. This is a nicely put-together podcast on all the aspects required to make a business successful. Generating leads is one aspect where many people struggle in business, and it’s been simplified for anyone to understand.
Very Good pointers
Learnings:
1. setting up your Ecosystem- core, connector, collaborator – LMS, Mighty network
Now tag Mango.
2. Sub Stack
3. connector- social platforms- Instagram- stories. reels- to a landing page. YouTube- For Long-form content, LinkedIn- for Networking, Facebook- for ads and groups, Twitter- celebrate connection, for Trend
4. Podcast- solo, interview.
5 bring leads then to the Webinar.
6. Collaboration- Affiliation Market,
7. Connecting with people continuously daily.
8. Emotionally connecting and bringing to Webinar-Teaser -Trailor to- Movie- 3 steps
Earlier it was different games, but now digital space is evolved.
1.
Main LMS: Substack and Tagmango
2. (Every Single Day):
Instagram: reels, stories >
YouTube: longform searchable videos
LinkedIn (office): networking (to build meaningful connection)
Facebook: Home
Twitter (x): opinions, trends
Podcast: solo, interview
3.
Collaboration: direct affiliate partners (commission), strategic alliances, community clusters,
4.
Promote via organic reach, Conversation Ads, Boost Ads
5.
Attract quality leads: Substack article every day to invite public to checkout main offerings.
6.
Nurture or Convert long form Emails, Live Instagram, Longform video, & Finally 2hrs-3hrs Webinar
Eco systems – Core platform (home base), Connectors (Category) and Collaborations
Core platform – Tag mango, Email list – substack
Connectors –Satellite platforms Instagram, YouTube, LinkedIn, Facebook is good run for ads, Twitter, Podcast.
Collaborations – Affiliate partners, strategic alliances and community clusters
1 Strategy in place
2 Set up all platform
3 Create a piece of content every single day
4 Promote organically
5 Attract quality leads
6 Nurturing and converting
Turn your content to lead generation powerhouse. 3 focus:
Facebook is only for Ads and group activities are not working as earlier.
3 Types of ecosystems:
1. Core ecosystem : a. Setup your own learning platform b. Setup community integration platforms c. Tagmango has unified platform for courses, community, events, challenges, certifications, gamifications etc. Email List Convert Kit , Substack for email marketing and blogging built into one. User friendly. Paid subscriptions
2. Connecting platforms: a. Instagram reels, stories , lives b. YouTube Search engine optimized long form content. C. LinkedIn d. Twitter for voicing out opinion and finding trends.
3. Collaborations: a. Direct affiliate partner- Students r promoting b. Strategic Alliances such as SuccessGyan and Sidz c. Community cluster in Tagmango
6 Steps for action
1. Strategy in place and join hackathon
2. Setup ecosystem
3. Create 1 peace of content everyday and connect with audience, blog- bulbon, fun stuff, quotes, freedon talks,
4. Promote this organically and ads – Conversion ads, boost content, build audience
5. Attract quality leads and getting into email list – SUBSTACK,
6. Nurturing and converting – Long form emails and blogs, invite them instalive, pushing them for long form content and finally webinars
3 Step Ecosystem
Core Ecosystem.
1. LMS
Tagmango is the core Ecosystem
2. Email List
Convertkit
Substack
Connecting Ecosystem
Instagram – Reels 1min to 90 Seconds
1. YouTube – Content Creation
2. LinkedIn – Used for Networking
3. Twitter – Voicing Opinions and Monitor Trends
4. Podcasts
Collaboration Ecosystem
1. Direct Affiliate Partner
2. Strategic Alliances
3. Community Clusters
7 Steps Formula from content Engine to Leads
1. Get your Strategy in Place
2. Setup all your Platforms
3. Create 1 piece of content every single day
4. Promote organically and via ads
5. Attract Quality leads every single day use a Substack
6. Nurturing and Converting
This episode is a treasure trove of actionable insights! Sidz does an exceptional job of explaining the importance of building a self-sustaining digital ecosystem. The emphasis on choosing the right social media platform is crucial, and I appreciate how Sidz breaks down the process into clear, manageable steps. The concept of setting up a core or home platform first, like TagMango, is foundational. It’s fascinating to see how the digital landscape has evolved, moving from platforms like Teachable and Mighty Networks to TagMango, which now forms the cornerstone of a solid online presence.
Sidz highlights the significance of email marketing, stressing that the true value lies in your email list—those who have shared their contact details are your real customer base. The integration of ConvertKit and Substack for email marketing is a smart strategy to keep your audience engaged and nurture leads.
The idea of social media as connectors or satellites is a game-changer. Instagram reels, YouTube content, LinkedIn connections, Facebook as a familiar space, and Twitter for trends and opinions—each platform serves a distinct purpose in driving traffic back to your core platform. Podcasts, both solo and interview-style, add another layer to your content strategy, making it comprehensive and far-reaching.
The discussion on collaborations is particularly insightful. Sidz outlines three levels—affiliate partnerships where your customers become your advocates, strategic alliances like the partnership between ILH and SuccessGyan, and community clusters that create a synergistic ecosystem. These collaborations are key to expanding your reach and influence.
The step-by-step guide provided by Sidz is incredibly practical:
Get your strategy in place to align your efforts.
Set up your platforms with a focus on TagMango and email marketing tools.
Commit to creating one piece of content daily to keep your audience engaged.
Promote your content organically or through ads to boost visibility.
Drive people into your email list, nurture them on Substack, and guide them towards becoming loyal customers.
Finally, focus on nurturing and converting leads, with webinars being the ultimate conversion tool.
This episode is not just about tactics; it’s a complete roadmap to transition from Zero to Hero. Sidz, your clarity, and structured approach make this overwhelming process feel achievable. Thank you for laying out a path that’s both strategic and practical!
nice summarization of learnings. MPTY veer
This was quite insightful. The 3 step process explanation makes it simple to understand. Thanks Sidz
3 step system
Core Core Platforms: set up ur platforms (where you can make your ecosystems) provide content, coaching, feed community, and the secrets that make our tribe keep coming back for more.
Connecters: Instagram, YouTube (TV), LinkedIn (Office), Facebook (to feed fans), and even Twitter
Collaborations: affiliate partners, strategic alliances, and community clusters real power lies—not in going it alone, but in smart partnerships that multiply your impact without multiplying your workload.
Concepts on Ecosystem
To having your own ecosystem
1. Core Platform –
1. LMS for Courses and for Call for Community – Tagmango — All in one platform.
2. Email List — convertkit
3. Subs-track — Email + blog
2. Connector Ecosystems – like Satiliites
1. Instagram – Emphasis on reels and Live – fun house
2. YouTube — Searchable Platform
3. LinkedIn – Networking
4. Facebook — Home for ads and group
5. Twitter – Voicing Out opinions and find trends
6. Podcast – Solo podcas/ interview podcast
3. Collaborations
1. Direct Affiliate partner
2. Partenered SuscessGyam
3. Community Clusters
How to build you Ecosystem in 6 steps
1. Startegy
2. Build system
3. Build your Influence through the content
4. Promote organically – ads
5. Attract quality leads
6. Nurturing and converting.
Content marketing should focus on actionable insights rather than superficial follower counts.
Establishing a “Core Platform” is crucial for housing premium content and building a loyal community.
Satellite platforms like Instagram and YouTube serve as essential traffic drivers back to your core content.
Understanding how to effectively use each platform enhances content visibility and engagement.
Collaborations with affiliate partners and strategic alliances significantly expand reach and impact.
The focus should be on building a sustainable content ecosystem rather than chasing fleeting trends.
Implementing a structured strategy can transform clicks into cash for long-term business success.
Learning – Communication and Connection is the Game Changer for a Long Term Member Journey for Life
3 Step System – 0 to Hero
1. Core Eco System (Home Eco System) – Tag Mango & SubStack (for email list)
2. Connecting Platforms / Satellites feeding to Mothership – You tube, Instagram, Podcast,
Instagram – Reel
YouTube Video 10-15 minutes duration
LinkedIn – Networking
Facebook – For Ads
Twitter – Voicing Out opinions & Monitor Trends
Podcasts (Solo <15 mins) & Interview (45 mins)
Once you set up LMS, use platforms to channel to become leads and therefore sales
3. Collaborations:
Affiliate System (Leads through existing students with commissions)
Strategic Alliance (We share Traffic across each other)
COMMUNITY CLUSTERS – Feed each other's communities mutually
1. Set Strategy
2. Set Up your Platforms
3. Post content Daily (Blog or Reel / Quote / YouTube Post long)
4. Promote Organically (Promote by Ads or Promote by Posts)
5. Use SubStack for Quality Leads
6. Nurturing & Converting (Long Blogs / Live Streams / Webinars)
Learning – Communication and Connection is the Game Changer for a Long Term Member Journey for Life
1. Build Ecosystems
2. Home Platform- Main teaching and course content hub
3. Build an email list- money is in customers not in followers
4. Connectors- Social Media platforms
Instagram- attracting leads through reels
YouTube- build an engaged following through long-form content
LinkedIn- networking
Facebook- mostly used for paid ads
Twitter- high-quality quality longer attention leads
Podcasts- Solo and Interview
5. Collaborations- 3 kinds
Direct Affiliate Partner- commission based
Strategic Alliances with people aligned to your purpose
Community Clusters- specific to ILH
Putting it into action
-Strategy
-setup all social media platforms
-publish min 1 content daily
-promote- organically and paid ads
-attract quality leads every single day into your email list
-nurturing and converting
Social Media landscape has changed over past few years. Old ways do not work always.
3 Steps:
1. Core ecosystem – TagMango and Substack / followers on SM are not customers. You need email / mobile of people who like your work
2. Connecting platforms – LinkedIn, Instagram, YouTube, Facebook, Podcast : pulls to landing page
3. Collabs – affiliate partner systems. Strategic partnership.
6 Actions
1. Have strategy
2. Set up your system
3. Create a content every day
4. Convert ad or boosting adds.
5. Attract quality leads and add to email list
6. Nurturing and converting – Trailer:long form emails. youtube. Movie: Webinars.
My biggest learning are to be consistent with posting at least one piece of content every day on Instagram. Create long-form video content for youtube.
And explore the substack.
Thank you Sidz for these great insights.
My Biggest bulb on Moment was that my LMS and email list is my digital assets and not the content I am uploading on social media. This podcast changed my perspective and helped me focus on the key elements to launch and grow my digital coaching business. Actions steps are really helpful and I am definitely going to implement this..
1. Organize my LMS along with email list.
2. Prioritize my social media handles and the content on it.
3. focusing on the affiliate and alliances to feed my funnel.
Grateful for this learnings Sidz.
Superb 3 ecosystems for ZERO TO HOUR. ( 1 ) Core home platform like Tagmango for courses , landing page , webinars : Register with SUBSTACK for e mail Leads ( 2 ) Connectors like Instagram , You tube , Linkedin , Twitter and ( 3 ) Collabaration with ILH , Tagmango and personal like minded professionals
3 ecostystm :
setup,connecting ,collabtation
ceate 1 contentt everyday and strategy in place is important
Zero to Hero journey
LMS
E-Mail marketing system (substack.com)
Fb, Instagram, YT, Linked in, twitter (X), Podcasts for generating Quality leads
Collaborations Affiliates alliances community clusters
1. Strategy in place
2. Set up all systems
3. Create n Publish 1 piece of content every day
4. Promote organically and through ads
5. Attract quality leads every single day
6. Nurturing and converting leads (teaser, trailer and movie concept)
3Cs – Core Platform, Connecting with the trailer on social media platforms and collaborations with like minded coaches are the surest way to release a oscar winning movie of service, success and fulfillment.
Love the 6 simple steps, strategy, set up, create, promote, attract, nurture and convert. Thank you sir for your Monday blessings.
Three Ecosystems-
1.Core System
2.Connectors
3.Collaborations
Core Systems- Tagmango & Email List-Substack- Content, Newsletter,
Connectors-Insta, FB, X, YT, LinkedIN, Podcasts
Collaborations-Affiliates, alliances, Community clusters
Action Steps-
From Zero to Hero is a three-step system: Core, Connector and Collaborations.
Sidz explain nicely how 6 steps can help a person to attract and achieve the desired no. of community members. All social media platforms are important and must be used simultaneously to generate leads and followers.
Zero to Hero – 3 Secrets , 6 Steps
Attract quality Leads, emaillist
Nurture and Converting
Socail Media- Teaser
YT- Trailer
Webinar- Movie
Eco-Systems
1.Core EcoSystems
2. Connect or Satellite Ecosystem
3 Collaboration
Core Ecosystem – Social, Leads,
Convertkit and substack
Connector
Insta- Reels 30-90sec
YT – Search Engine Optimization 5MIns
LinkedIn – Networking
Facebook – Home,Ads
Twitter – Voicing out
Podcast – Solo podcast -15 Mins
Collaboration
Direct Affiliate -Refer and Earn
Strategic
Community Cluster
Piece of Content every day
1 podcast twice day
Reel
Quote
Naturing and Converting
Longform
Webinar
My 3 take aways from the podcast.
Focus on Your Main Hub:
Instead of jumping on every new social media trend, build a solid base—your website and email list—where all your best content lives. Social media should just help guide people back to this main hub.
Start by making your website and email list top-notch. Then, use your social media accounts to regularly direct people back to these places.
Team Up with Others:
You don’t have to do it all alone. Working with others—whether through partnerships or collaborations—can help you reach more people without doing more work.
Look for opportunities to partner with others in your field. This could be something simple like guest posts or more involved like joint events.
Use Each Platform the Right Way:
Every social media platform has its own vibe and strengths. Tailor your content to fit each one, whether it’s quick, catchy posts for Instagram or in-depth videos for YouTube.
Create content that suits each platform’s style. Experiment with different types and see what gets the best response, then do more of that.
grt learning….yes really want to built personal kingdom where i reign supreme. core platforms, connections, collaboration …lot of bulb on moment. way to generate leads , daily action …insta reels, u tube stories, creating contant every single day.. thanks a lot for no. of clarity in one podcast…
Instagram and Youtube are like fun and linkdin is like office.
Twitter quality of people is high.
Main LMS and email system is more imp
3 kinds of collaboration
Affiliate partner system
Strategic Alliances
Community Clusters
Step 1
Strategy
Step 2
set up platforms
Step 3
Create one piece of content, quote, reel,
Step 4
Promote this ad , and organically also
Step 5
Attract quality list Substack
Step 6
Nurture and convert
The content focuses on delivering straightforward, actionable strategies for content marketing and lead generation without unnecessary fluff. It underscores the importance of adapting to the rapidly changing social media landscape, where old tactics quickly become ineffective. Instead of chasing trends, it advocates building a sustainable ecosystem with three key components:
1. Core Ecosystem (Home Platforms): Establish a central hub like an email list or Substack to house premium content and build a loyal community.
2. Connecting Platforms (Connectors/Satellite): Utilize platforms such as Instagram Reels, YouTube for SEO-optimized videos, LinkedIn for networking, Twitter for sharing opinions, and solo podcasts to drive traffic back to the core ecosystem.
3. Collaborations/Alliances: Form affiliate partnerships, strategic alliances, and community clusters to expand reach and impact.
The six-step approach includes setting a clear strategy, setting up platforms, creating daily content, promoting it organically and via ads, attracting quality leads to the email list, and nurturing these leads with long-form emails to convert them effectively. This method ensures a reliable lead-generation system that withstands social media changes.
Digital assets-customer base
connectors-satellite
instagram feeder-link to landing page
youtube-15 min video content
linkeldn -networking
FB mainly for ads
insta-fun hose-1 min reel
email list-convert kit
substack-meaningful articles
tagmango-core system-level up platform-control center
twitter-quality audience
solo/interview podcasts
collabs-direct affiliate/121-strategic allaince
community cluster-influence
Concept of eco system like apple
Core eco system to be set up
Category – connectors/satellites feeding to mother ship
Collaborations
Secrets:
First home system – LMS, Community network ( tag Mango)
Second core element – Email list ( Substack-blog+email and its free, Outside India, it has the subscription model as well for end customers, Convertkit,0 Money is not made out of followers but the end customers so nurturing the mailing list is the key
Reels, Lives on Insta – Fun place
SEO on YouTube for longterm search, retrieval – like a TV
LinkedIn is for meaningful connections,
FB is literally dead
Twitter – voicing out the opinions, monitoring the trends.
Podcast – Solo, interview podcast
Turn the above connectors as lead gen and then invite them to the webinars
Collaboration:
Alliances for strategic collaborations
Ultimate level of collabs – Community clusters, each one is building the influence and collectively doing collaborations
Six steps
Get the strategy in right place
Set up the system
Create one piece of the content each day and add value everyday – reel, blog, video every day. Keep a calendar
Promote organically as well through the paid ad campaigns. Boost the videos
Attract quality lead everyday
Nurturing and converting – long form emails, long form videos on YT, teasers on Insta, reel, small text live streaming and ultimate form of conversations happened in the webinar
I am blessed to be a part of your Diamond community and get lots of insights every time I attend the Diamond call.
Thank you Sidz for such an awesome Zero to Hero strategy in detail.
Here it the key learnings:
🚀 Focus on building own ecosystem that thrives, no matter what happens with social platforms.
🌍 Shift from chasing trends to leveraging Core Platforms and Connectors is the key to sustainable growth.
🤝 Strategic Collaborations multiply our reach without extra effort—this is the secret to scaling effectively.
💡 Forget vanity metrics; this is about creating a lasting impact and turning your digital presence into a lead-gen machine.
📝 We got to be ready to future-proof our content strategy. So start implementing these steps for long-term success.
I hope am able to sum it up in short.
Thank you Sidz.
Cheers
Harsshad
Content marketing by Sidz
How to become an authority
Ecosystem
Having own ecosystem by having
Core platform to be set up
Connecting platforms or satellites
Collaborations
Core Home platform
Main LMS
Email kit
Sub stack is email marketing and blogging for building quality email list for communication with leads including audio and video
True Digital assets
Customer base
My email list
Connecting platforms
YT FB IN LI TW
Instagram- Like fun. reels 60-90 seconds leads
YouTube- Like television. Content with 10-15 minutes searchable in future as it is SEOptimised
LinkedIn- Good for Networking
Facebook- Home friends and family connections and running ads and groups
Twitter- Voicing opinions and monitor trends in markets. Quality of audience is high.
Two types of podcasts
Solo podcast
Interview podcasts
Collaborations
Students are marketing by sharing commission with them
Steps
Set your strategy
Set up your platforms
Create one content every day with a calendar
WhatsApp status update or boost your reels
Attract quality leads on email list and nurture them to webinars
Nurturing and consuming by webinars. by long form emails
3 step system: Content to Lead Gen
Own Ecosystem (fb YT apple)
1) Core Home ES set up
2) Connectors / Satellites (feeding to mothership)
3) Collabs (alliances n partners who bring people into the sys)
LMS (Teachable to Mighty Networks to now TagMango) sidz.co/tagmango
1) Core Home ES
Email list on ConvertKit, SubStack (email mktg n Blogging AV content – free, share-easy)
Money = Customers & Email leads (Followers are not)
2) Connectors / Satellites (feeding to mothership)
Insta (fun) = satellite feeder 60-90 sec (reels stories lives) pull back on LP to become leads into webinar
YT = SEO longform vid content above 10-15 mins. Searchable even after 6months
LinkedIn (office) = connections
fb (home) = now dead … fan pages ads group
Twitter = voice opinions, mkt trends, high quality audience
Podcasts = Solo & Interview
3) Collabs:
-direct affiliate partner – earn 10-35% commissions, customers promote u, refer/share n learn
-1:1 strategic alliances (eg SG, driving customers both ways)
-Community Clusters – feed each others’ ES
6 steps:
1 Get Strategy in place
2 SetUp all platforms (sm email LMS fb ads LeadMagnets)
3 1 Content piece/day (audience look fwd to: LifeBlog BulbOn on SubStack Podcast, Freedom Talks … create a Calendar)
4 Promote organically & via ads, boost
5 Attract quality leads daily into email list
6 Nurture & Converting – Long form emails, blogs articles, livestreaming, webinars
This was a beneficial podcast with clear step-by-step strategies for attaining quality leads through long or short-form content. Sid talks about the homemade that you’re core programs, followed by connectors which are your social media platforms, and through these are different collabs that can be done to help you impact maximum people. All you need is to show up every single day and put one piece of content to help you attract quality leads which you can then nurture and get them into your webinars.
ZERO TO HERO
Content to Lead Gen Machine in 3 steps
around ecosystems
1. Your core platforms need to be setup
2. Connecting Platforms : Satellite
3. Collabration
First Step:
Learning Management System:
Community Intractions:
Tagmango – Main LMS
Second Step:
Email List – Convertkit , Substack – Meaning Blogging & Message to Leads
Quality Email List –
Substack , Tagmango are the core.
Connecting Platforms:
Instagram: Reels , stories and live – pulling people to landing page
You-Tube : Long Form Videos
Linkden – Network , making connections
Facebook – Ads
Twitter – Influencers – voicing opinions , monitoring Trends
Podcast – solo
Third Step : direct affiliate partner , startgeic alliance and community clusters
1. Join Community
2. Learn Platforms
3. Create content every single day
Teaser , Trailer , Movie
formula for becoming Hero from Zero in Digital Knowledge Business :
1) Core Platforms
2) Connectors
3) Collaborations
1. Practical and Actionable Content: Sidz did an excellent job of breaking down the complex process of content creation into a simple, actionable 3-step system. His approach to turning content into a lead generation powerhouse is not just theoretical but filled with practical tips that anyone can implement right away.
2. Valuable Insights on Platform Domination: The emphasis on leveraging platforms like Instagram, YouTube, and LinkedIn was particularly insightful. The strategies shared for dominating these platforms were straightforward, making the process of content creation less daunting and more strategic.
3. No Fluff, All Substance: What I appreciated the most about this episode was the lack of fluff. Siddharth gets straight to the point, providing real, no-nonsense strategies that don’t require an MBA to understand or implement. This is perfect for entrepreneurs who are looking to get results quickly without getting bogged down by unnecessary theory.
4. Inspiration for Content Creators: This episode is a must-listen for content creators who are serious about turning their passion into a profitable business. The idea of building a content empire using a structured approach is both inspiring and motivating.We all must be in the Digital real estate space.
5. Great for Beginners and Experienced Creators Alike: Whether we”re just starting out or already have some experience in content creation, this episode offers valuable advice that can help us refine our strategy and start seeing tangible results in our lead generation efforts.
Thank you for breaking the entire process into such small and easy steps. Creating content every day is so important and I needed to listen to this. Would commit to doing that. I have a community to serve. Thank you for such a valuable podcast!
Key takeaways-
1. Create conent everyday and keep generating leads organically
2. Use platforms strategically
3. Form meaningful Collabs
From Zero to Hero 😉
3 things to focus on to convert leads to customers:
Set up Ecosystem which is independent Satellites feeding to mothership for connecting Collaborations #Core home platform (LMS) Tagmango is an integrated system for loading courses, habit tracking, collaborations, event calendars etc
#Email list on Convert kit and Substack for email marketing and networking Build quality email list on Sub stack .. Sub Stack is better than convert kit #Connecting platforms such as IG, FB, Li Instagram: emphasises on reels and stories .. good to get leads YouTube : good for long form content .. Has search engine optimisation LinkedIn : good for connection Facebook : good for Ads and Family Twitter : good for voicing opinions and to monitor trends Podcasts .. 2 types Solo and Interview Collaborations : Students can promote your products to near and dear ones and thus they get some commissions too.
Community collaborations within the trainers 6 steps : Get strategy in place with Hackathon Set up platforms Create 1 piece of content everyday on any platform .. keep doing this consistently Create calendar wise content Conversion Ads or boost content/ posts Attract quality leads daily.. Use Sub stack daily Nurturing through long form Emails and Webinars
1. Core (Build Ecosystems)
2. Connectors (uPGRADE Social Media, specific to SM)
3. Collaborations (Direct Vs strategic Alliance)
4. Strategy (Hackathon, I post a day, content specific to SM)
5. Attract ((substack,
6. Nurture (Longform Emails, Webinars, Teaser content, Trainer content)
1.Core Systems – Home platform
2.Connecting Systems
3.Collaborating Systems
Building Core System like Tagmango platform
Email List – Converkit / Substack
Connectors – Instagram – Reels leads to Webinar / Youtube – Long form Content / Linkedn – Meaningful Connections / Podcasts : Solo and Interview podcast
Collaborator
Affiliate
Strategic Alliances
Community Clusters
Step 1 : Systems
Step 2 : Social Platforms
Step 3 : Create 1 Piece of Content – to connect with your audience
Step 4 : WhatsApp / Ads
Step 5 : Attract Quality Leads into your email list
Step 6 : Nurture and Convert
Thanks Sidz
Super Awesome Golden Nuggets !!
Here are my Key takeaways :
Understanding Content Ecosystems: The future of content marketing lies in building your own ecosystem, rather than relying on third-party platforms. Establishing a core platform (like a learning management system) is crucial for long-term success.
Importance of Core Platforms: Your digital assets, such as your customer base and email list, are more valuable than your social media followers. These are the true drivers of your business growth.
Strategic Use of Social Media: Different platforms serve different purposes. For example, Instagram is great for quick engagement, while YouTube excels in long-form content. Use each platform strategically to feed back into your core ecosystem.
Collaboration is Key: Forming strategic alliances and collaborations can significantly enhance your reach and effectiveness. Whether through affiliate partnerships or strategic alliances, collaborating with others amplifies your impact.
Six-Step Action Plan: Sidz emphasizes the importance of a structured approach, including setting up platforms, creating daily content, promoting it organically, and nurturing leads through long-form content like blogs and webinars.
From Zero to Hero: The podcast outlines a clear path from starting with nothing to building a powerful content-driven lead generation machine, focusing on consistency, quality, and strategic use of tools.
Leveraging Technology: Platforms like Tag Mango and Substack are highlighted as powerful tools for building your ecosystem, nurturing leads, and converting them into customers.
Standout learning from the Podcast:
6 Steps
1) Strategy – Join Hackathon
2) Set up your Platforms ( TagMango, FB, IG, YT etc)
3) Create 1 piece of Content everyday (Podcast, reel podcast …)
4) Promote it organically or via Ads
5)Attract quality leads (Get them into your email list, Use Substack …)
6)Nurture and Convert
My Learnings:
setting the ecosystem includes three things- 1. core platform- LMS, e-mail list, 2. connecting platform- social media platforms like Instagram, twitter, LinkedIn, YouTube, 3. collaborations.
6 action steps:
1. get your strategy in place
2. set up all your platforms
3. create one piece of content everyday
4. promote the content on WhatsApp or through fb ads ,or boost reels
5. attract quality leads everyday
5. nurturing and converting-long form emails and blogs- attract best quality customer
The power of an aligned system framework that drives content consumers into a qualified prospect base and then moves them into a funnel which distills into leads and then converts them into paying customers is the essence of what this podcast covered today – loved it
Some details here –
you need an email system, LMS, publishing system
all three come holistically together although disparate, in the combination of ConvertKit, Tagmango and Substack – this combo is all you need
Then there will be a set of satellite feeders which are Ig, FB, youtube, LinkedIn and podcasts
If you can take care of these modules and use them diligently you are all set to go
To transform from zero to hero, follow these 3 steps:
Create a Core Home-Based System/Platform:
LMS: Upload your courses.
Email List: Use ConvertKit or Substack (choose based on Siddharth’s recommendation).
Connectors:
Instagram: Use for 1-2 minute reels and live engagement. Drive traffic to your landing page.
YouTube: Ideal for long-form video content.
LinkedIn: Focus on meaningful professional connections.
Facebook: Good for ads and groups.
Twitter: Share opinions, track trends.
Podcast: Opt for solo or interview formats, no longer than 20 minutes.
To achieve this, follow these 6 steps:
Develop a strategy.
Set up all platforms.
Create and publish content.
Promote organically, or use ads/boosting.
Attract quality leads and add them to your email list.
Nurture and convert leads.
Hi
My take away from this podcast is
1. To jump in and not wait to be confident
2. To follow the steps and set up my foundation eco systems
3. Start will doing small contents and divine in deep
4. More than all just follow sidz teaching and kick start things
1.Core Platforms
2.Connectors
3.Collaborations
Core Platforms:
Course
Community
Events
Merchendise
Core Homebase
Email List
Substack – Blog / Podcast / Email- Free
Connectors:
Instagram- Reels & Lives
Facebook- Ads / Friends
LinkedIn- Networking
Youtube- Search Engine Optimizesed
Twitter- Voicing Opinions , Trends
Podcast- Solo —15 min / Interview-45min
Collaboration:
Direct Affiliate Partner
121 alliance –
Community Cluster
Step:
Strategy
Setup System
Create 1 Pcs of content every single day
Promote Organically
Attract Quality leads to email list (Sub Stack)
Nurturing & Converting
6 Step Process to Start the Digital Business
1) Startegy
2) Set up Social Media platforms
3) Create 1 Content Everyday
4) Promote Organically – Whatsapp Promo/ ads
5) Attract Quality Leads Everyday
6) Nurturing and Converting
Lessons from the system that will challenge how I think about online marketing:
will work on substack, as I failed with building email list.
Need to “Strategize” more and Think about your home platforms and connectors. How can you use them to draw in leads? From platforms like Tagmango and Substack to networking on LinkedIn, every tool in our arsenal matters.
Agreed that Every aspect of your online presence is a potential lead generator. From podcasts to your LinkedIn profile, ensure every platform is set up to captivate your audience.
Need to Create Valuable Content Every single Day Content is king, and consistency is key. Keeping your audience engaged means delivering value to them
need to Promote content organically on local groups and platforms like WhatsApp. It’s all about reaching the right people in the right places.
need to Attract Quality Leads and convert them into your email list. Lead nurturing is all about keeping the conversation going.
Should work on Nurturing as leads is not about hard selling. It’s about building relationships and fostering trust, which eventually leads to conversions.
Focus on three kinds of ecosystem 1. Setup core ecosystem, connections/satellites, collabs. 2. 6 steps to action 3. Learning Management systems (LMS). Build ecosystem of email list on Convertkit. Use Substack for newsletter subscriptions, build email list. Followers on social medias are not serious enough. Use Instagram for reach. Create landing page. Create YouTube longform video content. Use Linked In for networking and meaningful connections. FaceBook is good only for Ads. Twitter is good for voicing opinions. Podcast is good for solo and interview talks. Collaborate with direct affiliate partners. 6 steps: Set up strategy, setup all your platforms, create one piece of content everyday, promote organically on WhatsApp, Ads. Conduct Webinars. Create Reels, build audiences, attract quality leads into email list, nurturing and converting, long form emails, Insta live.
My Learnings:
Core home platform (Own Ecosystem such as TagMango)
Building Email List (Convertkit, SubStack for email marketing and blogging)
Core home base (Chunking both Tagmango and Email Leads)
Connectors (Insta, Youtube, Podcasts, Facebook)
Insta- good for 1min reels, direct them Ito website
Youtube- SEO for long form content
LinkedIn – Networking and building connections
Podcasts
Use these to come into your system, website, webinar
Affiliate Partnerships- collaborations (Refer and earn)
Strategic alliance – 121
Community Clusters – Feeding each others community systems
Action steps- have strategy, set up all your platforms, create 1 piece of content everyday, connecting with your audience, attracting leads, nurturing and converting, webinars
Core Platforms :
learning management system and growing an email list that’s more valuable than any social media follower count.
Connectors :
those satellite platforms like Instagram, YouTube, LinkedIn,
Collaboration:
Think affiliate partners, strategic alliances, and community clusters that take your reach from one-to-one to one-to-millions. This is where the real power lies—not in going it alone, but in smart partnerships that multiply your impact without multiplying your workload.
These are Amazing key Learnings…
Great!! have to now implement all the learnings!
Transforming from Beginner to Expert: A 3-Step Guide to Building a Lead Generation Machine
Step 1: Setting Up Core Platforms
Establish your primary platforms.
Utilize Tagmango as your main Learning Management System (LMS) for community interactions.
Step 2: Connecting and Engaging Platforms
Build an email list using ConvertKit and Substack to manage and communicate with leads. Focus on quality with Substack and Tagmango as core tools.
Integrate additional platforms:
Instagram: Use reels, stories, and live sessions to drive traffic to your landing page.
YouTube: Create long-form videos.
LinkedIn: Network and make professional connections.
Facebook: Run ads.
Twitter: Engage with influencers, share opinions, and track trends.
Podcast: Produce solo content.
Step 3: Expanding and Collaborating
Build direct affiliate partnerships and strategic alliances.
Engage in community clusters.
Action Plan:
Join relevant communities.
Familiarize yourself with each platform.
Produce and share content daily, including teasers, trailers, and full-length pieces
Six action steps
1. Hackathon
2. Set up all platforms
3. Create one piece of content every day: adding value every single day, Instagram: reel, quote; teaser to trailer, YouTube: trailer to movie, blog: substack (calendar)
4. Promote: Instagram story, WhatsApp, ads (webinar)
5. Attract quality leads to email and move them to webinar
6. Nurturing and converting: long-form emails, blogs, articles, live streaming, ultimate: paid or free (movie), then to your course: university
My learnings from the podcast:
1. utilising the best platforms as your core platforms which will be my magnet to which my collaborations and social platforms get my customers to .
2. I am gonna build my social media platforms today .
3. importance of long form videos on YouTube as a lifelong generator of leads .
4. which platforms can be used for what is something I never understood .
5 also how informative a well made podcast can be .
6 steps
1. Get Strategy in place
2. Set up platforms and systems
3. Create one piece of content every day to connect with audience
4. Promote organically
5. Attract quality leads and get them into your email list
6. Nurturing and converting – long form emails
Three Awesome Strategies to go from zero to hero are:
1. Core ecosystem like tgmango
2.Connectors like platforms such as YouTube, Instagram, link in, facebook
3.Collaborators
Six action steps
1. get strategies ready through hackathon
2. set up lead magnet
3. create one content piece every single day
4. Promote this organically b
5. Attract quality leads every single day
6. Nurturing and converting – through long form content
Awesome sidz💕💕💕 Thank you so much amazing insights and path in a simple way🙏🙏🙏
This is a compelling podcast to become Zero to Hero.. It explained well the concepts like Core Systems, Satellite Systems and Collabs..
Forst Sidz explained well what are the Core Systems to built up and that were earlier teachable and now TagMango. The beauty is that TagMango allow us to start free and then later we can upgrade. Secondly the importance of Satelite systems like Facebook, Insta and Youtube ete, and finally the third system Collabs.. Affiliate are three types Affiliate, 121 meetings and Community clusters..
Below are the point to put this in Action.
1 Join the Hackathon –
2 Social Media all the
3 Create one piece of content every day
4 Promote this organically / Ads
5 Attract quality leads every day
6 Nurturing and converting with long-form emails ( Webinar, paid or Free)
Thank you Sidz for this wonderful explanation…
Content Marketing is one of the Heart of Every Business But Many of them used to ignore, So that is the Reason I am sharing My Key Takeaways, that are easy to implement from My Guru Siddharth Rajasekhar
1.Your Home Brand Platforms that are easy to connect People around Your Topic
2.Connecting Platforms around Your Content through Social Media Platforms
3.Collaboration is a very good and also Sensitive, But If You are able to select according to your Core Topic, it is such a Gud Opportunity to be able to Win both the Sides.
My Learnings:
Core home platform (Own Ecosystem such as TagMango)
Building Email List (Convertkit, SubStack for email marketing and blogging)
Core home base (Chunking both Tagmango and Email Leads)
Connectors (Insta, Youtube, Podcasts, Facebook)
Insta- good for 1min reels, direct them Ito website
Youtube- SEO for long form content
LinkedIn – Networking and building connections
Podcasts
Use these to come into your system, website, webinar
Affiliate Partnerships- collaborations (Refer and earn)
Strategic alliance – 121
Community Clusters – Feeding each others community systems
Action steps- have strategy, set up all your platforms, create 1 piece of content everyday, connecting with your audience, nurturing leads, webinars
Thanks for informative sharing Sidz 🙂
How to become authority in your space?
Concepts around ecosystem
Step 1 : Core Ecosystem need to be set up
Step 2: Satellite Systems ~ Connectors
Step 3 :Collaborative Systems
1. Core Home Platform : 1-TagMango (Main CMS) 2-Email List, 3-Substack : Meanigful communication for emails and blogs
Money is not in followers but in customers
2. Connections _ SAtelites _
Instagram – Emphasise on reels, stories, lives
Youtube – Long form 10 to 15 minutes
Linkdein – Focus on networking and solving problems
Twitter – Voice out and watching trends
Podcast – Solo under 15 & Intervier 45 to 60
Use the connectors to attract to step 1
3 Collaborations – 1. Affilate Partners 2. 121 good fit 3. Community clusters collectively working and work to promote each others system.
6 Action systems
1. Get your strategy in place (hackathom)
2. Set up all your platforms
3.Create 1 piece of content ever single day
4.
5 Attract quality leads attracting them to oue email list
6, Nurturing & converting – Long form emails & blogs, live straming and the ultimate is Webinars (Movie)
Thank you, Siddharth!!
Superb Podcast…
Crisp and Clear.
Mind Boggling
My observations are given below–
1. 2 Platforms WHich can be useful for Content creation in a systematic way are Tagmango and Substack.
2. Email List is True Digital asset.
3.Got Clear idea about Instagram,YT,Linkedin,FB,Twitter.
4.Collaboration is the ultimate tool to enhance lead generation and traffic creation.
5.Strategic Alliance works fabulously if both the teams are having Same vision.
6.There should be continuity in content creation.It should be done every week.
7.Two types of Ads should be rolled out-Conversion Ads and Boost Ads.
Substack helps a lot in this.
” ZERO TO HERO JOURNEY ”
1. STATEGY IN PLACE
2.. SET UP YOUR PLATFORMS TO START BRAND AND INFLUENCE FOR YOURSELF
3. CREATE VISIBILITY ON THE PLATFORM BY MAKING CONTENT
4.PROMOTE IT ORGANICALLY ON VARIOUS PLATFORMS .AND CAN START WITH META ADS
5. MAKE GOOD CONTENT SO YOU ATTRACT GOOD LEADS
6. TAKE CARE OF THEM AND NUTURE THE LEADS FOR OUR CONVERSIONS .
THIS PROCESS TAKES TIME BUT WHEN DONE CONTINUOUSLY SHOWS RESULTS . IN YOUR JOURNEY TOWARDS BEING A HERO TO HELP ALL .
Leveraging your content – your core message, into a powerful lead generation strategy.
The future of content marketing is about building your own ecosystem that thrives and grows
The first element is to build assets on a rock-solid learning management system and grow an email list
Ecosystem 1: Core Home
Ecosystem 2: Connectors – Instagram_YouTube_LinkedIn
Ecosystem 3: Collaborations – Affiliate Partners, Strategic Alliances, and Community Clusters
Step 1: Get your strategy in place
Step 2: Set Up your systems
Step 3: Put up one piece of content
Step 4: Promote organically via WA Updates, Instagram, etc.
Step 5: Attract quality leads
Step 6: Nurturing and converting – with quality content mktg.
Action Steps: One piece of content
Actionable podcast focused on real strategies, Amazing.
The podcast will focus on current, proven strategies.
The goal is to transform content into a lead generation machine, not just rack up likes and followers for their own sake.
Siddarth sir’s step-by-step guidance for leveraging platforms like Instagram YouTube, LinkedIn, etc. for lead generation.
Facebook is equal to Home/ads/groups
Instagram=funoffice.
LinkedIn=office
YouTube=T.V.
I am following him in every way possible for me such as posting daily on social media, putting all strategies in place
Nurturing and converting my audience is my only motto of mine.
How to Turn Your Content Marketing into a Lead Generation Machine in 3 Simple Steps!
Steps
1. Core Platforms (Mother system):
1.1. Setup own main LMS (learning management system – (premium courses, reminders) + Community System (Webinar reminders)
1.2. Email List like Convertkit, Substract (Build quality email list)
2. Connecting Platforms (satellites) – Connectors
2.1. Instagram: Main emphasis reels/ stories / Live – pulling people back to webinar landing page
2.2. Youtube (Like TV): Search engine optimize long form video content (>10-15 mins). Searchable even in future.
2.3. LinkedIn: Networking, build meaningful connections
2.4. Facebook: Ads
2.5. Twitter: Voicing out opinions, finding out trends
2.6. Podcast: Solo (15 mins), Interview
3. Collaborations
3.1. direct affiliate partner
3.2. Strategic alliance through direct communication
3.3. Community Clusters – diamond members forming community clusters – feed each-others community intentionally.
6 steps to put this into action
1. Strategy in place
2. Set up all social media platforms
3. Create 1 content every day
4. Promote this 1) organically – WhatsApp status, Community, 2) Paid ads
5. Attract quality leads everyday and get them into email list
6. Nurturing and converting through long form emails, blogs, live streaming, Webinars
Hacks to turn into a lead generating POWERHOUSE!!
3 things to focus on for a sustainable lead gen through content marketing:
End goal : Attracting leads by establishing authority >> Fame game/ content creator
The future of training and coaching industry is to have your own ecosystems and not depend on other’s ecosystems.
3 ecosystems to tap into:
1.CORE ECOSYSTEM/ HOME PLATFORM
2. CONNECTORS/ SATELLITES
3. COLLABORATIONS/ALLIANCES/PARTNERS: People that help you bring people into your world.
STEP 1.CORE HOMEBASE PLATFORM: Setup your own Learning Management Platform.
Community- Mighty Networks for Community Interactions.
Element 1:TAGMANGO- CORE ECOSYSTEM. Courses, coaching calls, certificates, automated.
Element 2 : Substack: Free account- meaningful communicating with leads- Blogs, emails, audio, video, user friendly.
2. CONNECTORS: Social Media Platforms. What is each platform good at?
INSTAGRAM (Funhouse): Reels- 1 minute to 90 sec . Stories, Live. That’s it. To get people to your landing page.
YOUTUBE (Television) : Search engine optimised long form video content (10-15 mins long) searchable video content
LINKEDIN (Office): Networking. Build meaningful connections with people who are willing to solve their problems.
FACEBOOK (Home): Groups and Fanpages to run ads.
TWITTER (Voice out Opinions/ following trends)
PODCAST : Solo/ Interview
STEP 2: CONNECTORS/ SATELLITES
Once main LMS and Email sys is set, use the connectors to invite people to your homebase and then make them community members(webinar/ 121/ bootcamp/ showcase)
STEP 3: COLLABORATIONS/ALLIANCES/PARTNERS:
Element 1: Get your students to promote you. Share and earn/ Refer and earn.
Element 2: Get fits of good people to form a strategic alliance long term on a 121 bais.
Element 3: This is an Ultimate method- Community Clusters- Each one building own influence deliberately feed each others systems with the right intent, common vision, strong code of honour.
6 STEPS TO IMPLEMENT THIS:
STEP 1. GET YOUR STRATEGY IN PLACE (Hackathon will help through this)
STEP 2. SETUP ALL YOUR PLATFORMS
STEP 3: CREATE ONE PIECE OF CONTENT EVERY SINGLE DAY AND ADD VALUE TO YOUR AUDIENCE KIFE EVERY SINGLE DAY WHERE THEY LOOK FORWARD TO HEAR FROM YOU. (create a calendar for creating and pubkising)
STEP 4: Organic promotion and ads to bring people to your homebase. webinars/ long form content./ community/ whatsapp groups/ community.
STEP 5: Attract quality leads every single day to get to your email list. Substack. Audio/ video/ blog/ articles. Attract Consistently
STEP 6: NURTURING AND CONVERTING. Ultimate version: Webinars. Social media is a teaser. Long form content is Trailer. Webinar content is movies. Then you offer your program/ product/ service.
By biggest takeaway is that there is no point in building a website without a rock solid Content Marketing Strategy that drives traffic to the landing page. It is the strategic use of social media platforms that is vital in building influence, creating an engaged community that benefits from the content as well as the courses. Thank you! Sidz for sharing.
Sequenced it so right. Wherever you are, catchup!
Having your own ECO-SYSTEM
Core Platforms
Connectors
Collaborations
The 3 Step System to Convert Your Content to Lead Generation Magnets:
1. Step#1 Setup & Manage *Core Ecosystem*: To host your digital content and mailing lists. The digital content is primarily the courses you teach. Mailing List is the list of your customers.
This base system is key as this is core of your knowledge and helps manages/nurture your members. *TagMango* is preferred platform for the Digital Content Platform and helps to coach your members and also Accountability of your students with help of Level Up platform. *Substack* is the preferred platform for the mailing list and it can also be used for publishing the Articles.
Step#2 Manage your *Connectors*: Connectors are like satellite to connect to your leads with the content. The following are key platforms and their strength.
* Instagram: Best for 60 to 90 seconds reels.
* YouTube: Long form Video content. Very good at Searchable content.
* LinkedIn: Professional networking
* Facebook: Run Ads
* Twitter: Celebrity presence, Opinions, Trends
* Podcasts: Solo (~15 minutes) and Interviews (~45 minutes)
Step#3 The *Collaborations*: The crux and final step to make this work is collaborations you are going to build to convert the content to leads. The following are three types of collaborations you can setup
* Affiliates: Primarily your members / students who can promote your courses and also get paid. This is Word of Mouth approach ensures best quality leads as your students speak for your services and can advocate.
* Strategic Partnerships: Work with partners who are aligned with your values and vision. In coaching world, Success Gyan is a great strategic partner.
* Community Clusters: This is cluster of your students to help promote your services and content by collaborating with each other.
Call to Action:
* Step#1: Define your strategy on what you would like coach up on and prepare your business model.
* Step#2: Setup all your systems. Core:- LMS (TagMango) & Mailing Lists (Substack); Connectors: Instagram, YouTube, Facebook, LinkedIn, Twitter and Podcasts; Collaborations: Affiliates , Strategic Partnerships and Community Clusters.
* Step#3: Create content every day (Typical calendar: Podcasts – 2 per week; Blog – 1 per day; Reels – Alternate day; YouTube – One per week)
* Step#4: Organically promote content through member connects, WhatsApp feeds, mailing lists. Use Paid Ads to promote your content.
* Step#5: Generate leads using the connectors and mailing lists.
* Step#6: Convert and Nurture with help of long form Articles, YouTube Videos, Webinar Sales and Memberships sales.
Amazing insight Sidz on the lead generation through content marketing.
Thank you,
Subbu
HOW TO BE A LEAD GEN POWER HOUSE
Ecosystem
Future created by ecosystem
step 1
core Home platform needs to be set up
step 2 Satellite
Step 3 Collaboration
Step1
Lms
cetification, point system and Merchandise
Email List — through Platform substack
share video , audio and blog and business letter
Tagmango+Convertkit+Substaks
Step2
Instagram- 1 min to 90sec reel and live- Fun
Youtube- SEO Longform content -Television
Linkedin- connection, Clubhouse
FB- connection, fanpage for Ads
Twitter- voicing out opinions and finding trends
Podcast-
Step 3 Collabs
Type 1
Affiliate System
Type 2
Strategic Alliances
like Success Gyan
Community Clusters
Setup system
create one piece of system every day
blog/reel/post/story/podcast
boost reels
attract quality leads
article every day promote on insta/fb
Nurturing and converting through live streaming and also through long form email post