The buzz word now is “engagement”. It’s not about how many fans you have. It’s not about how many followers you have. But it’s all about how well you are able to engage with your community on Facebook.
Facebook is one of the most engaged social media platforms on the date. That said, there are more profiles and Facebook pages made every day on the platform.
The average price to reach more engagement on your Facebook through paid ads is increasing every day. To stay relevant and viral on the platform, you must strive to generate highly engaging on your social media pages. Hence, here, are the best ways to do so.
1. Do the basics right
To get the engagement, your brand should appear genuine on Facebook. People would make the first impression of your brand the way you optimize your basic details on Facebook. You should have the right kind of information at the proper place to let people know about you.
You should keep the profile picture and cover image relevant to your brand to create the visual appeal for your business on Facebook. These pictures might be the logo of your company that goes with all the activities you do on Facebook.
Write a compelling bio and explain the “why” of your company. The about section will give your prospects idea about the existence of your company like why did you start your journey and why are doing what you are doing. The about section can have your mission and vision statement to immediately connect your brand with the user.
Also include other optional details like the website URL, email address, location, and team members. Anything that can help users understand your business should go on your Facebook page or the personal profile.
Understand why a user wishes to know about the details share here. Because they want to know more about your business as they are interested in your brand. If you miss adding any of the basic details, you lose your interest’s user and probably they would never come back to your Facebook page.
2. Understand your audience
Before communicating or advertising your products on any platform, either mainstream or digital, you should know who you are talking to and your audience’s general characteristics to segment your subsequent steps for Facebook publishing.
General characteristics might include their age, location, interest, etc. Facebook page insights can give you dozens of information which can guide your path to create viral content on Facebook. It can also tell you best time to post on Facebook.
You should give time and energy to observe any minute detail to understand the mindset of the user. This will allow you to tap the right chord to generate curiosity in them for your business.
You can anticipate a buyer’s journey and segment your posts for a specific type of audience. You can confidently craft and publish posts aligned for “attract, engage, convert and delight” philosophy.
3. Maintain a calendar of your Facebook posting
As a Facebook marketer, you should decide and plan beforehand about your monthly activities and what posts you are going to publish on your feed. A plan will help you strategize your routine and helps you stick to the deadline so that you have the desired post ready at the right time.
A plan will help you identify the festivals and special days of the month so you can dedicatedly spare some time research on putting relevant and engaging content to improve fan engagement on your Facebook profile.
Moreover, a monthly calendar for your posting can help your designing and marketing team to start working on developing creatives and write persuasive copy for the same. It will let you know
Say you are going to host a product launch or Facebook live for the end of the month. If you keep a calendar of your posts, you can plan and craft special announcement posts to create maximum engagement on the actual event day. The teams can plan their own schedules to develop the best social media post for your brand that grabs maximum fan engagement on your Facebook profile.
4. Develop a voice
Your brand should have a voice while publishing on Facebook. When you post, there has to be a certain emotional wave that should go through your copy, creatives, videos, and post.
While looking at your post, the fans should not feel disconnected and think they are talking with some stranger. A personalized voice on social media creates better engagement of your voice.
Remember that Facebook is not a platform where you publish your sales pitch the buyer would coming to your inboxes. Facebook is a social network where your fans could have different buyer personas. Putting plain and monotonous captions will make your users disinterested and leaving your post.
Based on your industry and field of study, you can educate, inform or entertain your audience through your Facebook post to make it viral. Not all the time you can brag about your testimonials and clients feedback, you should bring your fans on a journey and eventually convert the right prospects as your customers.
5. Use Multimedia Content
Compared to staus and blog post updates, a right image can communicate and bring curiosity in your readers. They would definitely invest a couple of seconds reading your image.
Making videos for your posts can bring you more engagement and more leads for your business. Video has the capability to captivate and communicate the correct message with your readers. Using background music, high definition video quality and solid content is a great mixture of a viral social media post.
You can showcase your professional activities like the recent conference you attended, a meeting you hosted, a product launch at your company or an annual function of your organization through images and videos. Such content can give your readers a more personalized touch and bring insider knowledge about your brand and business.
6. Collaborate with industry leaders
As a part of your marketing campaign, you can collaborate with your niche leaders and create an engaging platform for your Facebook page. Also known as influencer marketing, this technique can bring you tons of new page likes, page actions, and engagement to your existing post.
Collaborating with others can help you expand your targeted audience. Since the influencer, who already has an engaging audience, will include your brand in their posts, their audience will likely to come to your page and engage with your content.
To do this step creatively, you can host a giveaway with influencers and as a rule to enter into the giveaway, you can ask readers to like your page, tag three friends and like your Facebook post. This way, you can get engagement, new audience and enough social media stir to get fresh attention.
7. Try different content forms
You can host a poll on your Facebook page and ask audience interactive questions which they cannot ignore. These questions should be fun, entertaining and engaging for readers to create the fan engagement you aspired.
To do this, try only those questions which could be answered within a couple of words. You can try fill-in-the-blanks questions or create a poll too where you can ask your readers to choose the best option among the two of your products. You can apply creativity into this and develop unique social media posts for your readers.
GIF is also an interactive way to create engagement. GIF increases post clicks and overall engagement. Moreover, you can also try the GIF format in your next Facebook contest.
You could design a puzzle where the elements are scattered and ultimately takes the proper place to make the complete puzzle. Ask your readers to pause their screens when the puzzle gets completed and share their results in the comments. This way, you not only entertain them but giving them a reason to engage with your post.
8. Keep your post concise
Our mind is fast in deciding whether to indulge in an activity or not. While reading your post, if your captions are long and there is too much text in your image, the users will lose interest, period!
Always try to keep your copies concise and apt. A wordy social media post can ruin your hard work of building an audience.
9. Host live sessions
For any brand, it is important to get connected and maintain a relationship with their fans. If you keep publishing designer post and videos without directly interacting with your audience in any way, you will get a hit in the long run.
Your fans want to hear from you and if you can go face-to-face with your audience, the connection will be healthier. You can go for recorded videos and share on Facebook. Moreover, you can also go live on Facebook. Live videos are on the rise as they give a transparent and direct mode of connecting with your fans by broadcasting your on-going environment.
Based on your industry, you can host live QnA (question and answer) or AMA (ask me anything) question on your Facebook page. Your fans could comment and share their affection and support which you can acknowledge in the live session. If someones ask a related question about your niche, you can help them by giving a proper answer. This way, your viewers feel valued and entertained by their favorite personalities or businesses.
10. Be present in Messenger
Your prospects and potential buyers would love being attended on Messenger as the platform notes 8 billion messages per year between the user and the brand. Your business should be responsive to the messages.
If you belong to a business that conducts its customer services through social media, then the Messenger will be your ultimate tool to delight your consumers. You can hire dedicated individuals for this task or go for the Facebook bots provider to design your own bot to help your fans.
Instant response to your fans will give them a sense of satisfaction and make them feel heard by their favorite brand. Such user experience will give you a major boost in customer acquisition and conversions.
Once you build a presence on Messenger, you will have a great mode of communication for your users where they will trust that there is a channel where their questions are answered and solutions are given by the brand.
11. Respond to your audience
A great way of generating viral engagement by fans is to communicate in every way possible. You can like or reply to their comments on your posts.
Thanks to the brilliant engineers at Facebook, you can also react to your fans comments to show how you feel about their response to your posts. This becomes interacting with every fan more refined and personalized.
12. Share other’s content
As a business, your ultimate goal has to be generating more profits. But when you are using Facebook, you cannot just post a simple sales post. Your page should be an informative and right resource for your field of study.
To make it one-stop for all the on-going activities, you can share other people’s relevant content on your page so that your existing fans get the best information. Sharing other people’s content will establish an authentic relation based on gratitude and objective of helping the community.
13. Be consistent
Consistency is the single most ingredient that is going to decide whether you are going to be a winner in the long run. You must keep sharing relevant and engaging posts on your Facebook to entertain your fans. If you are absent from the platform after some time, your page and post reach would be dramatically decreased.
Moreover, be patient while getting results. Although your posts might be the best fit for your audience, your Facebook page will take time and energy from your end to reach more people and generate constant fan engagement.
You cannot expect the flow of new likes by just sharing a couple of posts. Viewers must get the assurance that you area present brand who keep uploading cool stuff on Facebook that they would know by your continuous posts.
I hope you found this post useful. Do let us know how you are planning to leverage Facebook for generating Fan engagement. If you wish to like something in the above points, your thoughts are welcomed.
If you want to learn how I went from ZERO to $150,000 in digital product sales using Facebook community building techniques, click here