Did you know that the fastest way to attract new business is by enhancing your personal brand digitally? In this podcast, I share 16 different ways you can improve your personal brand presence. I also share the difference between a personal brand, a company brand, and a community brand.
If this podcast inspired you, please drop a 5-star review on Apple or Spotify.
What you will learn in this podcast?
Difference between a personal brand, company brand and community brand
What are the 16 different ways you can enhance your personal brand?
Importance of Brand Recall, Brand Perception & Brand Emotion
114 replies to "16 Ways To Enhance Your Personal Brand Presence"
Amazing insights. Though I come from Personal Brand building space, but still I found this to be of real value. Keep growing and keep Shining Sid.
1. Branding is amazing as described in podcast.
Photoshoot is essential for personal brand, may be, most of us are meeting.
2. Impactful website is something like I never considered as important thing.
3. Private group in FB group is vital. I could have.
4. Email especially automated is necessary. I could build with #ilh
5. Youtube channel is, yes, necessary, I have 150 videos
6. Podcast I could start in buzzsprout on regular basis. Started every day like mentor.
7. Started taking interviews of others on my podcast.
8. Interviewing others, yes, first was started few months back
9. I have 106 articles on medium.com
10. I created free course and started giving to my subscribers
11. I made alliance with authors and happy with AHA=author helping author moments
12. I have two best sellers out of my seven books
13. Yet to have radio but nice idea However All India Radio singer since last 10 years
14. To be started nice to go on TV
15. Part of success gyan, nice ideas from speaker
16. I have started collecting since last few months
It is amazing podcast and point to point explanation. Excited and thanks.
Excellent learning from this podcast, SIDZ
Start a podcast n connect with like minded podcasters, followers through collaboration, cross pollination.
Get on local radio…unpaid quality episode
By writing articles in relevant magazines like Entrepreneur
Get featured on TV
Become a host or MCs for events
Collect reviews and testimonials
Enhancing Personal Branding by Sidz
– Personal brand is most effective with social media etc e.g Gary Vee who has multiple brands but his personal brand is paving the path forward
– Let your personal brand evolve into community brand
– Sid started as personal and moved to community brand in 2-3 yrs
16 ways of moving ahead
1. Good photo shoot
2. Build impactful website
3. Create pvt group on fb- nurture people, run polls
4. Build an email list through lead magnet and guides
5. Get on YouTube – connect powerfully through videos- 2 videos a week – 10-15 mins of duration
6. Do podcasts – help people, serve people
7. Get Interviewed on other peoples social media
8. Interview other people in your social media- collaborate
9. Write articles on entrepreneur.com and build your personal branding exercise – link it back to your sites
10. Create a free mini course- share across diff channels, get them into your funnel though your mini course, they will connect to your other channels. Build followers.
11. Form an alliance with industry experts – like Sidz DMA. Collaborate and grow together. Branded association.
12. Write and launch a book. Its not so tough these days to get a book out.
13. Get on radio spots, not paid, but get featured. They want good quality content.
14. Get on mainstream television, jump in where the content feature happens. No paid. Create interesting story for them
15. Get seen on Large stages, virtual and physical stages. Enhance your personal brand image.
16. Collect reviews on Trust pilot. Build it and earn five stars. Help to sell to a cold audience.
Brand recall, Brand perception, & Brand emotion
Recall – be seen multiple times to get registered
Brand perception – People building their thoughts and impressions based on your social proof.
Brand = Emotions- what do you stand for, what emotions are you bringing up for people?
Have a strong mission and messaging.
Thank you for listing out 16 ways to build and enhance personal brand presence. There are so many touch points that we can have with our ideal audience these days. Initially it sounds overwhelming since there are so many SM platforms. But for a person like me who hasn’t been active on Social Media until 2021, these strategies and concepts are very helpful. Thanks Sid. #ilhdeeplearning
-> The personal brand is most effective these days, make the personal brand expand into a community hub (brand)
1. Invest into a good photoshoot. Your energy.
2. Mission, message, story so that people understand what kind of problem you solve.
3. Create a private group on Facebook
4. Build an e-mail list. Have a lead magnet.
5. Start a Youtube channel, start posting
6. Start a podcast
7. Get interviewed on other peoples podcast, mutual exchange of value win/win/win
8. Interview people on your channel
9. Write articles regularly / entrepreneurs.com
10. Create a free mini-course
11. Do events together with other masterminds of your niche / brand association
12. Write and launch a bestselling book
13. Get on radio
14. Get on mainstream tv
15. Get on large stages
16. Collect reviews on Trustpilot
*Brand recall / the more you start to appear with valuable content the more they can end up to be your customer
*Brand perception / strategically think what can you do to enhance brand perception through social proof
*Brand emotion / it is the emotion behind the brand that grows the brand
3 types of the brand – personal, company, community
16 ways to enhance brand presence:
1. invest in a good photoshoot
2. build an impactful website, keep it essential
3. Private group on Facebook
4. Building an email list using lead magnets
5. Start a Youtube channel (2 video/week)
6. Start a podcast with the cool name
7. Get interviewed on podcasts and Youtube channel
8. interview successful people on the podcast
9. write articles
10. Create a free mini-course and connect them to your different channels
11. Form an alliance – collaborate
12. Write and launch the best-selling book
13. Get on the radio
14. Mainstream television feature – if you have an interesting story
15. Get on large stage
16. Collect review on Trustpilot
————————————————-
Brand recall – stay active, show up
Brand perception – build social proof
Brand emotion – stand for something
Enhance your personal brand presence:
3 types of brand: Personal Brand, Company brand, Community Brand
Build a personal brand and then evolve into a community brand.
16 ways:
1. Invest in a good photo shoot
2. Build an impactful website
3. Create a private group on Facebook
4. Build an email list through lead magnets
5. Start a YouTube channel – Post 2 to 3 videos per week
6. Do a podcast
7. Get interviewed on other people’s podcast / YouTube video.
8. Interview successful people on your channel / podcast.
9. Write articles regularly. Enterprenuer.com
10. Create Free minicourse
11. Form alliance with industry experts – brand association
12. Write a best selling book
13. Get on Radio
14. Get on television (mainstream)
15. Get on large stages – Virtual and physical ones
16. Collect reviews on Trustpilot
3 concepts to be mindful of:
Brand recall
Brand perception
Brand Emotion
Have a strong mission and values that people with resonate with.
Great podcast! Thank you Sidz!
#ilhdeeplearner
16 Ways To Enhance Your Personal Brand Presence
Personal Brad
Company Brands
Community Brand
Enhancing personal Brand –
1. Photo shooting
2. Build impactful website
3. Create a private Facebook group
4. Building email list
5. Start YouTube channel
6. Podcast
7. Interview with same niche people’s podcast
8. Write Article
9 create a free mini course linking to all your channels
10. Create alliances
11. Write launch a best selling book
12. Get on radio
13. Mainstream television
14. Collect reviews on trust pilot
Brand recall
Brand perceptions
Brand emotions
#ilhdeeplearner
#ilhfamily
#youcancoach
16 ways to enhance personal brand presence
Brand- 3 types Personal / company/community
Start with personal brand and then make efforts to evolve as a company and community brand
How to build Personal Brand-
1. Invest in Professional Photoshoot
2. Have good website- with crisp and clear messages
3. Create private Facebook group- share valuable nuggets with members
4. Lead Magnets
5. Build an Email list
6. Start a you tube channel
7. Post 2-3 videos per week
8. Create Podcast serve people with your knowledge- create theme
9. Interview your star learners and success achievers
10. Write blogs/articles
11. Link it to website
12. Free mini webinar courses- ask them to subscribe to your channels and pages
13. Personal branding through branding influencers
14. Write a book and become best seller
15. Get on Radio channel
16. Get on mainstream TV
17. Collect reviews on Trustpilot.
18. Brand Recall- be active to be recalled in front of your active customers
19. Brand Emotion- It is the emotion behind the brand which grows brand- have a strong mission to touch emotions.
# lhdeeplearner
#ilhfamily
#Ilhdeeplearner
Branding is not only about logo and aesthetics..
Branding is 3 types, personal. company, and
Personal brand is so vital in today’s area and evolve it into community brand gradually!
Important parts of enhance your Personal Brand:
1) Photoshoot that reflects energy,
2) Impactful website that speaks the message,
3) Private group on Facebook to use engagement features,
4) Building an email-list through lead magnets
5) YouTube channel to connect with audience deeply
6) Podcast with title and theme of your niche instead of your name!
7) To get interviewed on other people’s social media , to create visibility and credibility! Its WIN-WIN-WIN.
8) Interview other influencers and shout out in both groups.
9) Write value based articles on different platforms to create credibility.
10) Create free Mini-Course to create connection and ask them to follow all social media handles and invite them into the webinar.
11) Alliance with industry experts. Learn with each other and collaborate with each other to aim collective growth.
12) Write best selling book, to create authority.
13) Get on Radio. Don’t go for paid.
14) Main stream television , content feature based.
15) Get on large virtual and offline stages, like different summits.
16) Collect reviews on Trustpilot to create authority and credibility. Document true, genuine success story.
3 Concepts to focus on while enhancing your personal brand:
1) Brand Recall – More and more you show up, they will recall you.
2) Brand Perception: Strategically think about how you can enhance your brand perception. And create social proof.
3) Brand= Emotions. Brand should carry the emotions that is attached with the mission!! Focus on Brand messaging from Core!! Emotions makes people buy!
16 different ways of enhancing your personal brand
* Invest in a good photo shoot
* Create a brand website
* Create a private Facebook group
* Build email lists using lead magnets
* Start YouTube channel 10-15 minutes
* Have a podcast
* Get interviewed on a podcast and YouTube channel
* Interview successful people on your podcasts and YouTube and then share across
* Write articles
* Create a free mini course and give it across for free – through the mini course , connect across other channels
* Form alliance with industry experts
* Write a book
* Get on radio
* Mainstream television
* Get on large stages
* Collect review on trust pilot
To sum up: 3 major things
Brand recall: keep showing up
Brand perception: building more social proof
Brand emotion: Emotion behind the brand
– emotion can be stronger, if backed up with a concrete mission
Biggest Learning-you Siddharth for sharing the podcast-
A personal brand is a set of human traits that belong to a specific emblem and may be conveyed thru tone of voice and visuals. It enables make customers pick a sure organization over its competition, shape an emotional attachment, construct strong and lengthy-lasting relationships with clients, and advantage patron loyalty and believe.
Why is personal branding important?
When we discuss branding, we don’t always mean name, brand, and tagline. It also includes giving traits and residences to the company to create a unique identity so that it will assist people recognize a selected logo and differentiate it from other alternatives available on the market.
People buy services and products they like and might relate to. To accumulate clients, entrepreneurs create a clear experience of a agency. An inconsistent brand with normal messages and with none purpose or approach behind the ones messages can’t gain the love and accept as true with of customers. There are masses of manufacturers available that bring their essence higher and dispose humans to buy.
A brand personality is a set of human characteristics your logo has. It empowers your business enterprise to construct connections together with your target audience. Not most effective human beings could have trends, values, and ideals. Brands reap them too to attract and reach the masses. This is the manner you could evoke feelings in purchasers and build emblem fairness. With a sturdy logo persona, you may effortlessly gain loyal clients and fluctuate from your competitors.
Besides, a sure character facilitates your emblem connect to clients emotionally, convey your logo message, and set the tone of your commercial enterprise. Companies speak their tendencies over time through their products, exceptional, and packaging. Brand character is what you need customers to think about your logo and the way they surely understand it.
Brand persona is crucial for any enterprise, so it’s vital to know about its kinds as properly. Let’s walk you thru the 5 predominant kinds.
There are 5 types of emblem personalities. We’ll evaluation all of them to help you select a personality on your new business or determine whether or not your business enterprise has a emblem character and its type. Let’s get the ball rolling and begin with sincerity.
Sincerity
Brands that position themselves as honest are cherished and relied on by means of clients due to the fact they may be defined as truthful and trustworthy. Such groups try to inform the statistics, provide clients transparency, and use real-lifestyles reviews to sell their services and products. Honest, actual, pleased, pleasant, and true is how we are able to describe them.
One of the examples of honest and sincere brands is Gymshark, a brand of gym garb for women and men. Gymshark strives to have real customers who love their emblem and health. To popularize the emblem and build lengthy-time period relationships with customers, the organisation asked influencers for help.
Excitement
Companies that have an “pleasure” trait provide their audience with an unforgettable experience. They encourage clients to enroll in them and discover something new and unknown. Such brands are proper at developing hype around their services or products.
Let’s take Airbnb, for example. Unforgettable journeys are assured with this excursion rental organization. With the assist of this app, people have the opportunity to move on a vacation and live at a neighborhood’s location. In 2014, the brand even changed its brand to visually constitute Airbnb’s persona.
Competence
These are the organizations clients pick out to make sure that the whole thing could be done properly and in line with their high standards. They are enterprise leaders that display the excessive fine of merchandise and are committed to constant innovations and upgrades. Such manufacturers also can be described as shrewd, dependable, and skilled.
Apple is an fantastic example of a logo with the tendencies referred to above. It’s extremely famous because of the gadgets it produces. The enterprise invests in social media advertising and an up-to-date site to reach its target audience — present day and cool younger human beings. Apple is a global-acknowledged company with a completely unique and contemporary personality that offers reliable and splendid devices.
Sophistication
To this institution belong the brands that not every person can afford. They integrate luxurious and superiority. They are pricey, fashionable, glamorous, and upper-magnificence. Tiffany & Co is certainly one of them. With clever marketing and targeting, the agency became able to establish itself as a brand with a charming, elegant, and high-priced character.
Ruggedness
Companies in this group emphasize the energy and electricity of their clients. They recognition on the outside and nature. These brands can additionally be characterized as masculine, tough, and tough.
Jeep, an automobile brand, is well-known for its rugged and particular style. Jeeps are manly and fashionable motors. The call of this brand is usually associated with freedom, ardour, and adventure. Customers who pick out those cars are considered to be resolute human beings borderless who strive for adventure.
It’s amazing that now you understand the difference among the 5 principal varieties of emblem personalities. However, to be in the understand, it’s vital to be aware of the steps required to develop a sturdy brand persona on the way to overcome clients with exceptional backgrounds, places, and hobbies.
How to create a sturdy emblem persona
Your logo may be satisfied, exciting, energetic, own family-oriented, mature, and you are the one to define it. People are extremely one-of-a-kind in their trends, individual, and appearance, similar to manufacturers. However, every so often their dreams might be the equal. To create a sturdy emblem character, you have to be aware of our four guidelines and put in force them efficiently.
Analyze your competition. Except for reflecting your emblem message, you need to do not forget emblem differentiation to become aware of your competitive benefit so as to entice new leads. For this motive, you have to analyze the emblem personalities of your competitors to know the tendencies of the brands for your industry. For instance, if the majority of your competitors select “competence”, it’d be first rate to expand in a different path and focus, let’s say, on “sincerity.”
Serve your audience. Remember, the wants and needs of your clients are your top precedence. That’s why you want to do everything feasible to comply with them. You have to know the simple statistics about your customers: who they may be, in which they come from, and what their interests are. It permits you to create customized offers and promote them for your email campaigns. SendPulse permits you to reach your clients through professional email newsletters you could create with the help of our drag and drop electronic mail editor.
Make a list of adjectives appropriately describing your emblem. This is a great practice, mainly for individuals who are about to start their commercial enterprise. The exercise will help you get the creative juices flowing. Let your brand have a personality by means of giving it numerous tendencies that describe it nice. For example, in case you sell elegant garments for younger human beings, you could gift your logo as youthful, lively, and passionate.
Define the route on your brand persona. If you’ve got the listing of adjectives describing your emblem, it will be less difficult so one can determine in which route you need to move and expand. Imagine that your emblem is someone, and supply it characteristics that your customers will respect and love.
These four recommendations will help you a lot when growing a brand persona. Be consistent for your selections to give a robust and reliable brand in your target market. It’s time to continue to the well-known brands that belong to different styles of personalities and perform in numerous industries.
Harley Davidson
The motor corporation has a rugged brand identity because of its gritty language and difficult tone of voice. The logo addresses its audience, human beings with rebellious spirit without any company overtones or pleasantries. Harley Davidson draws folks that want to sense loose and unbiased by using riding a pricey motorcycle that functions cruising agility perfect for lengthy rides.
Starbucks
This recognizable logo also has its persona with the help of which Starbucks stays very popular worldwide regardless of having many competitors that offer merchandise with the equal best. For clients, the emblem is associated with a contemporary coffee save with a pleasant ecosystem where they are able to loosen up or maybe paintings and drink a cup of right coffee.
The employer’s group created a incredible logo method this is outgoing and personable. The logo’s attention to details like customers’ names on Starbucks’ cups of espresso nonetheless creates buzz round this organization.
McDonald’s
It’s pretty hard to create a strong logo personality for a fast-meals chain in a particularly aggressive environment with very similar gives. However, this brand controlled to do it very professionally. McDonald’s is a enterprise that now stands proud since it’s handy, easy, and family-friendly speedy food. This is due to the happy meal on their menu and the playground for kids. Besides, it’s regularly described as cheerful, up to date, and pleasant.
Disney
Disney has been growing happiness thru unforgettable studies. The emblem makes a speciality of customers and their feedback. Disney is a own family-oriented organisation that succeeded in winning humans’s hearts global with the help of its movies. This is since it’s pleasant, fun, and suits people of every age.
There are 5 fundamental sorts of brand personalities with common trends. They are exhilaration, sincerity, ruggedness, competence, and sophistication .
“The three maximum essential words in differentiating your logo: awareness, consciousness and recognition.” -Marty Neumeier
Today’s prevailing manufacturers are not gambling it safe. They never say “it really is how we’ve got constantly achieved it.” They know their manufacturers are greater — way greater — than just a smooth brand or a groovy internet site.
The manufacturers who crush their competition are people who apprehend that strategic branding is going plenty deeper than pretty internet site visuals and responsive cell layout (as vital as this stuff are to a consumer’s experience). Branding is layered, sculpted, tested, and a reflection of what your purchaser wishes from you — now not what you want from your consumer.
To create a layered, remarkable and opposition-killing brand, 3 matters ought to align:
Understanding of your logo (internal ideals and communications)
Understanding of your fine capability target market(s)
Understanding & differentiating out of your opposition
In constructing a differentiation strategy, sure traits ought to become the only alternatives for what clients want and want. Here are five factors that must be present to ensure your brand’s differentiator shines via to the market.
1. Create An Experience
Many clients today are seeking to be brand advocates, and this may simplest be accomplished by developing an immersive enjoy. Through wonderful interactions, interactive campaigns and constant branding, you can come to be memorable and incredibly applicable to clients and the general market. Your organisation can accomplish this through layout, information collection and personalization to deliver extra impactful contact factors.
2. Stay Fresh
Advanced era, functions or a totally distinctive appearance and feel may be effective differentiators. Newness — whether or not a new brand totally or a unmarried product release inside a larger logo — can do wonders for retaining clients curious and producing buzz. Identify some thing that won’t had been finished earlier than and clients will word.
Three. Offer A Solution
Many purchasers buy a products or services due to the fact they have got a problem they’re trying to remedy. In order to be without a doubt successful, you must identify a trouble consumers have that is straightforward but tough to clear up on their own, inspiring and empowering the marketplace. Then, enter your knowledge and talents. Problem-solving additionally works to nurture consider and loyalty with customers, growing a better danger for long-term advocacy.
Four. Be A Know-It-All
Credibility is essential when a emblem is fighting to emerge as a pacesetter inside the market. Focusing on understanding, knowledge and customer revel in can draw purchasers for your logo and function your corporation because the nice-in-elegance option. Testimonials, explainer films, extraordinary content material and informational packaging are perfect delivery strategies to express this leadership angle. After all, understanding is energy.
Five. Show Your Status
Becoming an iconic emblem takes time and consistency, but that doesn’t mean your company can’t begin acting like one out of the gate. Consistency, perseverance and reference to your goal market’s subculture are critical to turning into the “cross-to,” undisputed brand for the process.
16 Points-
-Personal brand is attraction factors than Community and Company brand
-Personal brand depends on Photoshoot,
-Create Facebook Group which is clutter free than Whatsapp and Instagram
-To start a YouTube Channel
-To start Podcast
– Check the Competent Podcast and share values , and use the strategies.
– create personal Website
– Create Mini Course or Digital Course, linking them to other Channel
-Personal Branding through Branding Association
– Writing Books
– engage in Personal Branding through various Social Media , or can use an Influence Marketing or Affiliate Marketing by paying some people.
– Get feature in Television, Physical Stage
-Trustpilot- create your account
Brand Perception
Interacting in the Cold Market
Brand Emotion
Apple – Gamechanging Apps, Emotion you can generate when you strong emotion towards your product.
#ilhdeeplearner
#ilhfamily
Personal Brand – A Brand created with a person’s name, Initially Start with this
Company Brand – Create a Brand of organization or company,
and finally evolve up to Community Brand – ILH, branded community
More than that website, building an email list, beyond the youtube videos.
16 ways of enhancing Brand presence
1) Photoshoots – People usually judge by using your photo.
What you wear and what you emits matters.
2) Build your personal brand website – like siddharthrajsekar.com
Make sure that you share Clear and Crisp message through that.
3) Create Private Facebook Group.
4) Building an Email List using various Lead Magnets.
able to generate using 1 million leads
5) Start a Youtube Channel –
Post one video per week or two videos per week
6) Create a Theme-based (Freedom Business) Podcast instead of a personal podcast.
7) Get interviewed with other Influencers or Air podcasts.
Make yourself visible to others using the top influencer. It is a win-win-win strategy.
8) Interview their audience and make them shout out.
9) Create articles using entrepreneur.com
10) Create A Free Mini-Course – Ask them to subscribe to other platforms, pull them into your email list and make some noise
11) Enhance Branded Association – Digital Masses Alliance
– create Mastermind sessions using collaborators.
– collective cross-pollination
12) Write your own Best Seller Ebooks and magazines.
13) Get on to the Radio and deliver juicy content into radio channels
Prefer free radio channels
14) Content Featured using Mainstream Television.
15) Attend summits and physical presence in front of a large number of audience.
16) Collect Reviews using Trustpilot.
Build the trust to the newcomers.
Brand Recall
– Make your customers recall you using their Feeds
Brand Perception
What all you can do like social proof, ask them to share the key learnings of the podcast or videos or any content. It enhances the trust of a cold audience.
Brand Emotion
Apple is the brand today because they always look to challenge the status quo.
What is Emotion?
It will come only when you stick on to a single mission that you strongly and deeply desire.
People Buy Emotionally, and they connect with you first before your product or service.
PODCAST DEEP LEARNER
01/07/22
PERSONAL BRAND
COMMUNITY BRAND
COMPANY BRAND
16 WAYS
1.PHOTOSHOOT
2.WEBSITE- PERSONAL
3.PRIVATE VIP FB GROUP
4.BULD AN EMAIL LIST USING LM
5.YOU TUBE CHANNEL-2 VIDEOS/WK
6.PODCAST
7.GET INTERVIEWED ON OTHERS CHANNEL
8.DO INTERVIEW OF SUCCESSFUL PEOPLE
9.BLOG ARTICLES
10.MINI COURSE FOR FREE
11.ALLIANCE WITH INDUSTRY EXPERTS
12.WRITE BOOK
13.GET ON FM RADIO
14.GET ON TV
15.VIRTUAL/PHYSICAL STAGE PUBLIC SPK
16.REVIEWS ON TRUST PILOT PLATFORM
BRAND RECALL
BRAND PERCEPTION- FB WITH 100000 PEOPLE
BRAND EMOTION-EMOTION B/H THE PRODUCT THAT MAKES PEOPLE BUY..
…EX- APPLE BRAND.
BRAND
my learnings :-
1) invest in a good photoshoot for branding yourself properly
2)build an impactful website
3)create a private facebook group for yourself
4) build an email list
5) open your youtube channel and put the videos atleast twice per week for good momentum of your channel
6)also start your podcast channel and shoutout people where you can grow your hard core fans
7)write an article on various websites to get people know about you so that what are you really capable of .
8)get on radio stations (you can use a popular radio tool also)
9) try to build your emotion around your people (Strong recall)
Brand Presence
Personal Brand
Community Brand
Good Photoshoot
Impactful Website
Create A private Group in FB
Email List
YouTube Channel
Podcast
Interviewed same niche on podcast
Take interview others into your podcast
Right article on entepreneur.com
create a Free mini course
Form a alliance with other industry experts
Write and launch a bestseller book
Get on Radio
Get featured in mainstream television
Virtual stages plus real stages
Collect review on Trustpilot
Brand Recall
Brand Perception
Brand Emotion
16 ways to enhance brand presence
#ilh deeplearner
3 types of brands: personal, company and community
Company brand: logo may speak itself for big brands
Make Personal brand evolve into company & community brand over couple of years
1. Good photoshoot – consistency , your energy and clothes imp
2. Impactful website – who you are , your mission, problems being solved – crisp & clear
3. Group on FB – not cluttered remains clean and long lasting
4. Build an email list – 10-15 – e.g. ultimate guides for people
5. Youtube channel – fast and powerful , 2 videos per week
6. Podcast – come up with a good theme – as per goal of podcast , build a biz model & accordingly
7. Get interviewed on other people’s podcasts and interview others also – mutual exchange of value
8. Interview successful people on your podcast
9. Write articles regularly -e.g. entrepreneur.com link back to personal and community website
10. Create free mini course – through this course connect to other channels – request to register in different groups
11. Form an alliance with industry experts – do mastermind together with branded association
12. Write and launch a best selling book
13. Get on radio – who might interview you – want good quality content and stories
14. Get on mainstream tv – content featured by television if your story is interesting for them
15. Get on large stages – virtual or offline , this impacts your personal brand
16. Collect reviews on ‘Trust pilot’
Brand recall – more and more they see that your work is consistently good – they might become your customer after 10-15 times, so be active
Brand perception – what all you can do – more people talking about you – within a few min of
Brand emotion – emotion behind the brand grows it – stir the emotion of people – and have a strong following. People buy based on emotion not logic.
Learning points:
1) Personal brand should get evolved into a community brand.
2) Make your mission public to build your personal brand.
3) Create private group in Facebook.
4) Build email list to enhance personal connections and calls with the list.
5) Start YouTube channel to grow your audience faster and enhance your personal brand.
6) Have a collaborative mindset and action in order to build your personal brand.
7) Personal presence in social media platform is important for enhancing your personal brand.
8) Show up in the form of image, video, live stages and emotional stories for personal brand building.
9) Brand emotion in the mind of the audience needs to be generated.
10) Social proofs of the people who are impacted by your knowledge needs to be shared in the form of their comments and interviews.
photoshoot
impactful website
private group on Facebook
Email list
Youtube channel
Podcast
Invited by others podcast
Articles
Free mini course
Alliance with industry experts in the same field
Author book
Review on trust pilot
platforms/stages
One of the best podcast on brand building. Thankyou sidz
My Learning- Personal brand
Create community, good photoshoot ,group on social media,YouTube channel,podcast collaboration, articles, mini course, branded associations
Different ways Of Personal Branding
3type of brands
Influencing-
Personal BrandingPersonal
company brand
logo speaks for itself
community brand
Start with Personal brand
16 ways- Personal Branding
1-Good photoshoot
2-Build an impactful websiteClear message
3-Create a private group on facebook
4-Building an email list by using email marketing
5-Youtube Channel- 2 videos per week
6-Podcast-Theme
7-Intervied on different channel-influnecers other people podcast
8-Get interviewed on your youtube channel
9-Enterprenuor.com-write articles
10-Create a free mini course–ask them to subscribe youtube channel
11-Allience with industry leaders-Branded association
12-Write and sell- become best selllor book
13- Radio-good article
14-Main -TV-Content Featured-Prime Times News
15-10-20K Be on Large Stage-
16-Collect reviews on Trust Pilot
3 concept
Feed
Who you are
Recall -in front your adience
Brand Perciption- Ask them to share on private group-impacting on cold market
Emotion behind the product
How you really enhance PB
– Brand is not about Logo but many things
o Like interviewing successful people
o Launching mini courses
o Having articles published
o Making content
– Today we will learn 16 ways to enhance PB
– Will also talk about – Brand perception, recall and brand emotion
– 3 types of Brand
o Personal
o Company
o Community
– PB is really important
– Garry V most important example
– Start thinking about Community brand but start with PB
STEPS in PB
– Invest first in Photo-shoot
– Build an impactful website
– Create a PVT Group on FB
– Building an email list
– Start a Youtube Channel – 2 Videos per week
– Podcast
– Interview on YT channel and Podcast
– Interview successful people on your channel
– Write articles – Entrepreneur.com
– Free Mini course
– Form alliance with Industry experts
– Launch a best seller Book
– Get on Radio
– Main stream channel
– Get on large virtual and non-virtual stages
– Reviews on Trustpilot
Brand Recall – People will take you seriously when he/she sees you multiple times for them to even look at your content.
People talking about you – Creates your social proof
Brand = Emotions – The emotion behind the product
Absolutely mind-blowing…you never fail to give a power packed, highly useful content
#ilhdeeplearner
#ilhfamily
Tons of golden nuggest and a perfect blueprint to build a strong personal brand.
Brands – personal company community
Company – apple, nike, merc etc.. logos speak
Personal brand – evolve into a community brand
16 ways to enhance personal branding..
1. invest in a good photoshoot
2. impactful personal website
3. private group on FB – the digital business mastermind
4. build an email list
5. Start YT channel – 2 videos per week (10-15 minutes)
6. Podcast
7. Get interviewed on non-compete YT channels/Podcasts, do their interviews on yours
8. Interview successful people on your channels
9. Write articles on platforms like Entrepreneurs.com
10. Free mini-course – digital course blueprint
11. Form alliances with industry leaders, collaborate, and personal branding with the branded association
12. Launch best-selling books
13. Get on the radio
14. Mainstream tv channels – for the work you are doing
15. Large stages – associate with those who can provide you exposure to a large audience
16. Use review on Trustpilot, genuine true success stories
brand recall, – visibility, showup
brand perception, – consistent presence, associate
brand emotion – strong mission, stand for something
16 Ways to enhance your personal Brand Presence
Brand Types
1. Personal Brand
2. Company Brand
3. Community Brand
Ways to enhance Personal Brand
1. Good Photo Shoot
2. Website
3. Private Group
4. Building Email List
5. YouTube Channel
6. Podcast
7. Interviewed by similar people
8. Interview with Similar People
9. Writing Articles
10. Create a Mini Course to connect people and bringing our platforms
11. alliance with other influencers
12. Write best selling book
13. Get on Radio
14. Participate on TV
15. Participate in Large Stages (Physical or Virtual)
16. Collect Reviews
How to really enhance personal brand
its more than having website, interviewed, podcasts etc.
16 ways to enhance personal brand
brand recall, brand perception
what is branding
personal branding, community brand, company brand
personal brand is now taking traction
company brand : nike like companies
best way to personal brand and evolve into community brand
ILH is the biggest community right now in the world
started as personal brand over a period of 2 to 3 years
recommendation is to build community brand start from
1. invest in good photo shoot
consistency in photo shoot
people judge by their photography
2. Build an impactful website
clear simple things on a website
little about story, video,
endorsements,
who ami, what i stand for
crisp and clar message
3. Create a private group in FB
run different polls
share case studies
ask questions
4. Build an email list
10 different lead magnets
in the last 4 years sid built one million email ids
5. Start a youtube channel
fastest way to connect to audience
2 videos per week
10 to 15 duration
6 start a podcast
come up with really good theme
just like sid
goal is freedoem
think about theme
7. Get interviewed on other people podcast
look for people who are other peopel non compete
you get visibuility
you can send email blast to you rlist
win win strategy
8. interview successful on your podcast
ask for shoutout
9. write articles regularly on enterpreneur.com
where value based articles
link it back to personal website
10.create a free mini course
give it away
through yoru mini course ask them to join your channels
like youtube, webinar
11. also form an alliance with industry experts
have hangouts, masterminds
help and collaborate with each other
personal branding thorugh branded association
collective growth happens,
12. Write and launch your best selling book
its easy now a days to write
there is a podccast
13. Get on radio
dont do paid ads on radio
they want juicy stories
14. you can geton mainstream televison
not a paid thign
content feature, they feature for the work you are doing
can boost your pb
15. get on large stages
virtual stages, physical stages
10 to 20 k people
ppl discover and endup customers
15. collect reviews on trustpilot
you can check sid review
4.9 star really hard to get
when ppl see they get mind blowed
it will reduce the resistance
start collecting proof
3 concepts
brand recall, perception, emotion
Brand Recall
first time, second time, third they will not care
to be able for them to recall it takes 10, 15 times to get in front of them
Brand perception
what all can you do to increase perception
build social proof
ask your audience what is your top learnings
when ppl watch they will get blown away by the reaction
Brand emotion
brand == emotion
its about the emotion behind the product
apple
thinking different, they stir the emotion
cult like following
similar for many other big brand companies
can only be generated when you have a strong mission
emotion is what makes people buy
when you stir emotion they will connect back
Personal brand
16 ways to enhance
Photo shoot
Build an impactful website
Create private group on Facebook
Email list
To start a you tube channel
To start podcast
Interview
Write articles
Free mini course
Alliance with industry experts
Get on radio
Television
Get on large stages
Collect reviews on trustpilot
Brand perception
Brand emotion
Personal brand is the cover for all other brands but community brand is more effective for long term establishment.
16 ways enhance personal Brand
There are 3 types of brand
Personal Brand
For Ex; Gary Vaynerchuk is the chairman of VaynerX is a personal brand
Start off with a community
Company Brand
Nike , Mont Blanc, apple Mercedes Benz
logo speaks for itself
Community Brand
Start of with a personal brand and build into a community brand
Personal Brand
1) Real Good Photoshoot
2) Create an Impactful Website
3) Create a private Facebook group
4) Building E-mail List
5) Post Videos on youtube
6) Start a Podcast
What kind of title and theme of podcast you want to feature
7) Interview others in youtube channels or podcast
who are non-competitive
8) Interview successful in your channel
9)Write Articles regularly on entrepreneur.com
10) Create a free mini-course through mini-course ask them to subscribe youtube channel, spotify
11) Personal Branding with other influence
12) Write and launch the best-selling book
13) Get on the radio
14) Get featured on mainstream media
15) Get on large stages
16)Collective reviews on trust pilot
PERSONAL BRAND – to drive a personal power of skills, knowledge
COMPANY BRAND – to drive products or solutions by companies that are established
COMMUNITY BRAND – to establish
16 ways to enhance your personal brand presence
1. Photoshoot – to show your presence to people
2. Impactful website – simple, crisp info for people to skim through it
3. Facebook Group – it shall be generated to bring the people
4. Building an Email list – to offer a lead magnet to bring the people inside.
5. Start a YOUTUBE Channel – most people in YouTube digital life
6. PODCAST Building
7. Interviewed on other people’s channels – it can be YOUTUBE / PODCAST etc.
8. Interview successful people
9. Write articles on the popular platform (entrepreneur platform)
10. Generate free mini course
11. Alliance with industrial experts
12. Launch a bestselling book
13. Gain popularity with RADIO CHANNEL.
14. MAINSTREAM TV – featured on popular channels
15. Gain popularity in large stages – makes yourself exposed to outside
16. Collect reviews in TRUSTPILOT – encourage
BRAND RECALL – keep hitting the space for people to see if they have initial resistance.
BRAND PERCEPTION – building more social proofs
BRAND EMOTION – Build a brand emotion, emotion kick-starts any mind
16 ways to enhance your personal brand
What’s a personal brand?
Enhance your brand presence
Personal, company, community-brand
Personal brand- individuals who have built a niche for themselves in a certain space.
1. Invest in a good photographs. People judge by your pictures, your energy and presence
2. Impactful website. Not too much clutter but mission, purpose and what problem are you solving
3. Private FB Group: nurture group, valuable nuggets
4. Build an email list: share lead magnets.
5. Start a youtube channel. Powerful medium to connect
6. Start a podcast. Title and theme setting
7. Get interviewed on others podcasts and Youtube channel. Share details through email bladt
8. Interview successful people on your channel
9. Write articles-blogs e.g. Entrepreneur.com
10. Create a free mini course- share and connect them or link them to your course
11. Form alliance with industry experts. Collaboration not competition. encourage Brand associations.
12. Write, launch a best seller Book.
13. Get on radio. Radio stations want good quality content
14. Mainstream telivision. Featured for your work and content.
15. Get on Large stages. Physical as well as virtual. People discover you and follow you.
16. Collect reviews on trust pilot.
Brand
Recall: more people see you they’ll relate to what you stand for and connect with you.
Brand
Perception: build social proof, tell people to share learnings, this enhances brand perception
Brand
Emotion- emotion behind the product. Not logo or colours. People get connected to strong messaging or intention. Emotion makes people buy.
16 WAYS OF ENHANCING YOUR PERSONAL BRANDING
Difference between personal/ company/community brand and how to enhance personal brand
So many different ways to do it and 16 ways are there to enhance your personal brand
Three types of brand are there:
1. Personal brand
2. Company brand
3. community brand
Best is to create a personal brand like Sidharth Rajsekar.
Strat with a vision of creating a Personal brand.
1. Get a professional photoshoot done. People judge you from your persona.
2. Build a good website with essential elements like vision mission and purpose.
3. Create a private group on Facebook for clarity and sharing.
4. Build an email list for lead magnets.
5. Start a YouTube channel to connect with people.
6. Start a podcast to help and vonnect with people with a clear purpose and title and theme.
7. Get interviewed on other people’s podcast and get visible to other people’s groups.
8. Interview successful people on your channel.
9. Write articles regularly on the platforms like enterpreneurs.com
10. Create a free mini course and give it at different channels. Link atone place.
11. Get an alliance with other masters experts and have masterminds with them. Create a branded association with experts for cross pollination.
12. Create and write a best selling book.
13. Get on a radio channel.
14. Get on a mainstream channel. Get featured and boost your brand.
15. Get on large stages like Success Gyan to get exposure and discovered.
16. Collect reviews on trustpiolet.
# 3 concepts are there:
Brand Recall: Remain active and get noticed
Brand Perception: Build more proofs on Social Media like FaceBook
Brand Emotion: It is about the emotion about the brand to stir it in the minds of clients. It can be generated with grand mission. Buy people emotionally.
You can follow me here:
https://www.instagram.com/lifecoach_upasanagautam/
https://www.youtube.com/channel/UC8YmTgx_VCstp6Hz4McLjbg
https://www.facebook.com/lifecoachupasanagautam
Personal branding is most effective- Eg- Garyvee
Company Brand- Eg- Nike, Lacoste, Apple
Community Brand- ILH
Start thinking with the vision of building a community brand, but start with a personal brand
1. Consistency in personal photograph, with a good phot shoot
2. Build a great website on personal brand which has crisp and clear message
3. Create a private group on FB. Its less cluttered, people don’t leave it and its less overwhelming
4. Build an email list with a great effective lead magnets that attract people
5. Start a YouTube channel and start posting 2 videos per week
6. Start a podcast to help people live your mission and serve them with value per minute
7. Get interviewed on other people’s podcast and YT videos by collaboration as its a win win strategy
8. Interview successful people on your podcast and ask them to shout out for you
9. Write articles regularly on main stream publications like entrepreneur .com
10. Create a free mini course and share to your email list. Through this they connect with your different social channels to enhance your personal brand
11. Form an alliance with the industry leaders, learn from each other – personal branding through branding association
12. Write and launch a best selling book.
13. Get on radio. Not many paid ads but Storify your presence
14. Get on main stream television where your story is intersting to get showcased
15. Volunteer to be an Emcee to let people discover you as a personal brand
16. Collect reviews on trust pilot at every stage of your marketing. THese break resistances as they are true genuine success stories from your customers
Brand Recall- be consistent and present in front of your audience and warm them up before they attend your webinar
Brand Perception- Build social proof, show in the social lives and other seminars where multi speakers are on stage and communicate with lots of engagement to mesmerise the cold audience by the comments or participation of your followers
Brand Emotion- Brand=emotion. If you stood for something to stir the emotion of the audience and have a cult like following as a part of your brand messaging. Emotions make people buy and not logic.
Lots to build, lots to achieve and lots and lots to learn!
Peace,
Pankhii
It was an amazing learning I had today, Its a Bulb on…
Three kinds of Brand :
– Personal Brand : Influences all the company brands as well. It is very effective
– Company Brand
– Community Brand
There are 16 different ways to improve personal brand
1. Photoshoot : Consistency in what you wear and
2. Impactful website : clear information about me and essential elements. Mission vision what problem I am going to solve
3. Private group in Facebook : it is not clustered like others. ‘
4. Email list : to Lead magnets.
5. Youtube channel : two videos in a week. 10 to 15 mins
6. Podcast : good theme with a goal.
7. Get interviewed in other podcast and other youtube channels as well.
8. Interview success people on your podcast: every ones tribe will grow
9. Write articles in blogs : link it to personal and community websites
10. Free mini course : share it free. And connect it to other channels
11. Form alliance with industry experts : collaborate with each other. Its branded association. It will have a collective influence
12. Best selling books
13. Get on radios.
14. Main Stream Television : getting featured on the television
15. Large stages : Physical stages and also virtual stages
16. Trust Pilot Reviews : get reviews to document genuine customers testimonials
and after this 3 important things we will need to keep in mind :
Brand recall : more and more and more we come in front of ideal audience. They will become customers
Brand perception : Asking top learning below post . Interaction and comments will enhance the perceptions
Brand emotions : Emotions behind the brand will enhance connection with us
My take away from today’s Podcast on the topic, What is Branding?
There are 3 types of Brands:
I. Personal Brand – Robert Kiyosaki
II. Company Brand – Nike/ Reliance/ MRF
III. Community Brand – Internet Lifestyle Hub
Start with Personal Brand and convert it in to community Brand.
16 ways to establish your Brand.
1. Photo Shoot
2. A Stunning Website
3. Private Group on Facebook
4. Email List
5. YouTube Channel
6. Podcast
7. Exchange email list
8. Interview other successful people
9. Write Articles on enterprenure.com
10. Free Mini Course as a gift than connect them with other channels
11. Form an alliance with Industry people for Brand Association for cross
12. Write and Launch a Best Selling Book
13. Get on Radio – preferably local radio
14. Featured on Main Stream Television
15. Connect with Large Virtual and Physical Stages
16. Collect reviews on Trust Pilot
Brand Recall – Maintain consistency
Brand Perceptions – Connect people with social proof
Brand Emotion – Because emotion connects the Brand
SO CRISP & CLEAR ON PERSONAL BRANDING, LOVING IT, AND WILL DEFINITELY COMPLETE THAT 16 STEPS ON MY WAY TO PERSONAL BRANDING.
— 16 Ways to enhance your personal brand presence —
Concept
There are 3 types of Brand
1. Personal Brand (Personal Brand influencing the company brand)
2. Company brand (A logo of a company brand influence a lot)
3. Community Brand
— 16 ways to enhance the Personal brand —
1. Invest in a good photoshoot (People do judge you and your energy from your photo)
2. Build an impactful website. (Crisp & clear message to people)
3. Private Facebook Group.
4. Build an email list.
5. Start a youtube channel
6. Start a Podcast
7. Get interviewed in other people’s podcasts.
8. Interview successful people on your Podcast/ On your channel
9. Write articles regularly (entrepreneur.com)
10. Create a Free Mini-course
11. Build brand association
12. Write & launch your book
13. Get on the radio
14. Get on Mainstream Television
15. Get on large stages
16. Collect reviews on Trustpilot
– Summary –
1. Brand Recall
2. Brand Perception
3. Brand Emotion
As always, Sidz shared some practical tips that I can implement right away. In this podcast, he shared some strategic ways how to improve your brand presence for beginners and as well as well-known folks (veterans/seasoned). Love it!
#ilhdeeplearning
Brand presence
3 types of brands
Personal, Company and Community
Start with personal brand keeping vision of community brand
1) Personal photo shoot
Invest in quality photo shoot
2) Impactful website
3) FB Private Group
4) Email List – Create different lead magnets to generate email list
5) YouTube Channel
6) Podcast
7) Interview on other YT channel n podcast
8) Interview other successful people on your channel n podcast
9) Articles on blogpost
10) Mini-course
11) Alliances with digital experts
12) Write best selling book
13) Radio channels – Not paid one
14) Television – Not paid one
15) Large stages – Online n Offline
16) Collect reviews on Trustpilot
Brand Recall, Perception and Enotions
Brand Emotions – E.g. Apple brand
People make buying decisions on Emotions.
16 Ways To Enhance Your Personal Brand Presence
1. 3 types of brands -personal, community, and corporate brands ,.Have a vision of a community brand, invest in professional photos
2. Build an impactful website.
3. Create a private group on Facebook, you can nurture people.
4. Build an email list through a lead magnet
5. Start a youtube channel
6. start a podcast to help people
7. Interview other people who are successful on podcasts that are in a similar niche
8. Interview successful people on the podcast
9. Write articles regularly on entrepreneure.com
10. Create a free mini-course, it will connect to groups
11. Personal brand through branded associations
12. write and launch a best-selling book
13. Get on the radio
14. Get Mainstream television
15. get on large stages virtual or physical
16. collect review on trust pilot
#ILHdeeplearner
3 types of brand:
1) Personal brand: GaryVee
2) Company brand: Nike, adidas
3) Community brand: ILH (2-3 years)
Start with personal brand and move to community brand
1) Invest in good photoshoot: Photoshoot has an impact
2) Build an impactful website
3) Create a private Facebook group
4) Building a email list: through lead magnets
5) Start a YouTube channel: Ideally its good to post 2 videos (15 mins ideally)
6) Podcast:
7) Get interviewed on podcast and YouTube: It will help you get good milage
8) Interview people on YouTube
9) Write regular articles on enterprenure.com
10) Create a free mini course: Connect them to different channel. (You will get followers across platforms)
11) Create a mastermind: Personal branding through collective
12) Best seller book
13) Get on radio
14) Get on mainstream television.
15) Get on large virtual stage: Like success gyan platform
16) Reviews on Trustpilot: start documenting genuine stories.
Brand recall: People should be seeing you regularly. Be active and be recalled in front of audience.
Brand perception: Strategizing so that people talk about what you are doing. Create an interaction.
Brand emotion: Its not about logo, its about EMOTION. Apple have cult like following. An emotion can only be generated when you have
People buy emotionally and then they understand it logically.
Crisp & Clear Idea to boost up.
16 Ways to Enhance Your Personal Brand Presence
Personal Brand Building Secrets
(i) Invest in Good Photoshoot that showcases your unique style
(ii) Build your own website
(iii) Create Private FACEBOOK – For case studies, run surveys and sharing golden Nuggets
(iv) Email List
(v) YouTube Channel – Fastest way to connect with you Audience
(vi) Podcast – Choose the subject / theme and put forwards your views
(vii) Interview other in your Podcast
(viii) Being Interviewed in Other People’s Podcast
(ix) Write Articles – on platforms like Enterprenuer.Com
(x) Free Mini Courses – Share it Free with members in your Email List. Also invite to Join Webinar & Telegram Group
(xi) Alliances & Collaboration with other Influencers
(xii) Write A Book – Become an Author
(xiii) Get on RADIO (Avoid Paid Feature)
(xiv) Be Featured on Television
(xv) Be seen on Large Stages (Summits / Seminars)
(xvi) Reviews in Trust Pilot – Reviews help to enhance your personal value
Brand Recall: Be highly visible; Repetitive
Brand Perception : What all you can do enhance Brand Perception – Comments and Feedbacks on Facebook, YoutTube and Insta can be used to collect social proof
Brand Emotion: It’s the Emotion behind the Product that builds the Brand. Emtion can be generated. Stir the Emotions !!
difference betweenpersonal brand vs company brand vs community brand
now currently creating a personal brand is trending
personal brand – gary v
1) invest in good photo shoot
2) build an impactful website – crisp and clear message
3) private group on facebook – run different pol
4) building an e-mail list –
5) start a youtube channel – 1-2 videos per week
6) started a podcast
7) get interviewed of other peoples podcast
8) interview of other successful people on your podcast
9) write entrepreneur idea
10) create free mini course
11) alliance with industries expert
12) write a book
13) get on radio
14) big on
15) get on large stages
16) collect reviews on trust pilot
1) brand recall
2) brand perception
3) brand emotion
PERSONAL BRANDING VARIOUS FACTORS
REASON…BRAND RECALL BRAND PERCEPTION
TYPES…PERSONAL, COMMUNITY, COMPANY
MOST IMPORTANT ISPERSONAL BRAND…..SPEAKS MORE MORE ATTRACTION FACTOR
1. GOOD PHOTO SHOOT… BETTER JUDGEMENT BY PEOPLE
2. IMPACTFUL WEBSITE….. FOR BETTER MESSAGE TO THE COMMUNITY AND TELLS MORE ABOUT YOUR MISSION AND PROBLEM SOLVING GOALS
3. ..PRIVATE FACEBOOK GROUP.. TO NURTURE PEOPLE, LESS CLUTTER, POLLS
4. EMAIL LIST .. LEAD MAGNETS…TO CONNECT WITH MORE PEOPLE
5. ..START YOU TUBE CHANNEL..FASTEST WAY TO CONNECT WITH AUDIENCE WITH VIDEOS WHICH IS MOST POWERFUL MEDIUM. OPTIMUM 2 VIDEOS /WEEK
6. START PODCAST…
7. .INTERVIEW ON OTHER PEOPLES PODCASTS…. CONNECT WITH MORE
8. INTERVIEW SUCCESSFUL PEOPLE ON YOUR PODCAST CHANNEL
9. WRITE ARTICLE REGULARLY ON LIKE. ENTERPRENURE.COM
10. CREAT FREE MINI COURSE..CONNECT PEOPLE WITH OTHER CHANNELS
11. ALLIANCE WITH INDUSTRY EXPERT….DO EVENTS AND LEARN COLLECTIVELY
12. .WRITE A BOOK TO GIVE MORE AUTHORITY
13. GET ON RADIO…
14. MAIN STREAM RADION CONTENT FEATURED
15. LARGE STAGES…PRESENTATION..E
16. TRUST PIOLET REVIEW
My learnings
Make your Personal Brand into community brand
Sidz evolved his personal brand to a community brand in 2-3 years.
1. Invest in a good photoshoot. People do judge by your photographs. Branding, your energy, your photos.
2. Build an impactful website. (Mission, message, story, podcast, endorsements, what problem am i trying to solve?)
3. Create a private group on Fb. You can run polls. Its not cluttered as that of whatsapp. Share different case studies.
4. Building an email list. Sidz has 10-15 lead magnets Having 10 Ultimate. Sidz has built a 1 Million email list.
5. Start a YouTube channel. It’s the fastest way to connect . Post 2-3 videos per week.
6. Start a podcast. Freedom Business Podcast – Purpose of this podcast
7. Get interviewed on other’s podcast and others YT channels. You exchange favours by sharing visibility.
8. Interview successful people on your podcast.
9. Write articles on entrepreneur.com. Create value based content on main stream publications. Link it back to your website.
10. Create a free mini course and share it on different channels for free. Digital coach blueprint. In 1st video, he asks them to subscribe to his channels and follow him on social media handles.
11. Form an alliance with industry experts. Collaborate with others having the same niche. Personal branding through branding associations.
12. Write and launch a best selling book.
13. Get on radio. There are many radio channels who need good quality content, especially local radio.
14. Get on main stream television. if you get an opportunity. Where they feature you for the activities where your story is interesting. Especially on prime time news.
15. Get on large stages. Virtual and physical stages. He is MC on Super growth summit Success gyan where there are 15k to 20k people. It enhances his personal brand image. They end up becoming customers.
16. Collect reviews on trust pilot. Start documenting true genuine stories on trustpilot.
Brand recall. – First time they wont take you seriously.
Produce valuable content. Be active and recall in front of your ideal audience 10-15 times before they end up becoming your customer.
Brand Perception – Social Proof.
Brand Emotion – It’s the emotion behind the brand that takes it forward. Ex- Apple
#ilhdeeplearner
BRAND is your EMOTION
Start thinking about building a community Brand
1. Good Photoshoot – All the profile images should be the same that represent you and your style
2. Website: All the detail about you your resources and what you are doing.
3. Private Group – Private group on Facebook to run polls and kinds of stuff
4. Email List – create different lead magnets to attract new leads and create an email list
5. Youtube channel – Fastest way to connect with people with the form of Video
6. Podcast – Connect people with your Voice
7. Interview Podcast – take interviews with those people who are in the same space.
8. interview successful people on your podcast
9. Write an article on entrepreneur.com
10. Mini-course – Create a mini-course and send it to your email list and connect to all the channels
11. Alliance with industry experts.
12. Launch a book.
13. Get on the radio.
14. Mainstream television.
15. share Large stage
16. Collect review on Trustpilot.
Brand Recall – more and more come on their feed
Brand perception – social proof
Brand Emotion – what emotion do you want to express
Very nice well said your all ideas are really eye-openers.
thank you, sir.
The big takeaway is to show up…. The customer would become a customer when they see you repeatedly.
Points to remember
1. Good photoshoot
2. Attractive website
3. Build social media
4. Interact with other people in your niche. Interview, make alliance
5. Give value for FREE
6. Write Article…Build Authority
1. There three types of brand :
a. Personal brand – most effective now, it influence the company brand
b. Company brand – Nike, Mercedes Benz, Toyota, etc.
c. Community brand – it evolve naturally from personal brand.
2. 16 ways you can enhance personal brand :
a. Good Photo shoot
b. Build impactful website – vision, mission, value, story, etc.
c. Create pvt. Group on Facebook
d. E-mail listing, lead magnet
e. Start YouTube channel
f. Start podcast
g. Interview the persons
h. Interview the successful people
i. Write article regularly
j. Create mini course for free
k. Form aligns with digital masters
l. Write bestselling book
m. Get on radio
n. Go to main stream of TV
o. Go to large stage virtually and physically
p. Review on Trust pilot
3. Brand Recall, Brand emotion, Brand perception
HOW CAN YOU ENHANCE YOUR BRAND PRESENCE:
3 types of Brand:
1. PERSONAL BRAND
2. COMPANY BRAND- LOGOS speak for themselves.
3. COMMUNITY BRAND- e.g. ILH
16 ways to enhance your personal brand:
1. PHOTOSHOOT:
2. WEBSITE – PERSONAL and COMMUNITY
3. PRIVATE FACEBOOK GROUP
4. E-MAIL LIST – FOR LEAD MAGNETS
5. YOU TUBE CHANNEL
6. PODCAST- on various themes
7. INTERVIEW OTHER PEOPLE ON YOUR PODCAST
8. ARTICLES LINKED TO YOUR WEBSITE
9. MINI COURSE – Digital Coach Blueprint
10. ALLIANCE WITH OTHER DIGITAL MASTERS
11. LAUNCH A BEST SELLER BOOK
12. GET ON RADIO
13. MAIN STREAM TELEVISION
14. LARGE STAGES – VIRTUAL OR PHYSICAL PLATFORMS
15. COLLECT REVIEWS ON TRUST PILOT
3 IMPORTANT THINGS:
1. BRAND VALUE AND RECALL
2. BRAND PERCEPTION
3. BRAND EMOTION
16 ways to enhance your personal brand presence:
Types: Personal / Company / Community Brand
Personal brand e.g. Gary V
Company Brand e.g. Mercedes
Community Brand e.g. ILH
Start thinking of having a vision of creating Community Brand, but the step1 is to create the personal brand
1. Invest in a photo shoot
2. Build an impactful website
3. Create a Private Group on FB
4. Build an email list
5. Start a Youtube Channel – 2 videos per week
6. Start a Podcast
7. Get interviewed by other people’s podcast
8. Interviewed other people podcast
9. Write articles regularly on enterpreneur.com
10. Create a free mini course and give it to other channels
11. Form an alliance with Industry experts (personal branding through branded association)
12. Write a best seller book
13. Get on radio
14. Get on TV
15. Get on large stages
16. Trustpilot reviews
Focus on the 3 aspects
Brand Recall
Brand Perception
Brand Emotion
@ILH
16 ways to enhance your personal brand presence
1. Invest in good photo shoot.
2. Build an impactful personal website.
3. Create a private Facebook group.
4. Build an e-mail list.
5. Start a YouTube channel.
6. Start a podcast.
7. Get interviewed on other’s podcasts and YouTube channels.
8. Interview other successful people on your podcasts and YouTube channel.
9. Write articles on websites.
10. Create a free mini course and give it away to your email list.
11. Form an alliance with industry experts.
12. Write and launch a book.
13. Get on radio.
14. Get on mainstream television.
15. Get on large stages (virtual).
16. Collect reviews on trustpilot.
Trust recall
Brand perception.
Brand emotion.
Tangible Action: Create a facebook group.
#ILHdeeplearner
The difference between personal brand and company brand .There are 16 ways to build personal brand:
1.Branding
Personal brand ,community brand and company brand
Personal brand influences the company brand .so make a personal brand and build the community .Always keep the vision for building the community.
Photoshoot_ is one of the important aspects of your personal branding .
Website_ Personal website with small and important details about your personal brand
Private group_ Always create private facebook page .where it enhances personal branding
Email Marketing_to build email list to have better lead generation
Youtube Channel_It is one of the most powerful medion.
Podcast_Have freedom business podcast to serve better knowledge.
Interviewed on other people podcast and get mutual benefit
Interview others on your podcast
Write regular contact on entrepreneur on website with good knowledgeable article
Create a mini course _Digital course of blueprint .
Have mastermind with competition .personal branding with branded association.
Write and launch your own book.where it gives right strategy
Radio Channel _get on radio and develop person brand
Television Channel_ Try to get on a TV channel with good content to develop a personal brand.
Collect reviews on trust pilot .it gives better personal branding.
Brand recall,brand perception like top learnings.
Brand emotions behind the products like apple.The emotion that makes people buy.
That’s how you enhance your personal branding
#ILH DEEPLEARNING.
16 Ways to Enhance your Personal Brand Presence.
What you will learn in this podcast?
• Difference between a personal brand, company brand and community brand.
• What are the 16 different ways you can enhance your personal brand?
• Importance of Brand Recall, Brand Perception & Brand Emotion.
Three types of Brands:
Personal Brand : Is Influencing the Company Brand
Company Brand :
Community Brand:
The best way is to start as Personal Brand and evolve it to Community Brand.
1. Invest in Photoshoots. People do judge by the photography, what you wear and what energy you reflect.
2. Crisp and Clear message from Website,
3. Create private group in FB and nurture the group.
4. Build an Email List. Build Lead Magnets. Sidz has 10 Guides.
5. Start your You tube chanels. Post two videos of 15 minutes every 2/3 days.
6. Prepare Podcasts. Title and Thene think .
7. Get interviewed in Podcast . Have mutual exchange with people with big email list.
8. Inyterview Successful people on your Podcast.
9. Write articles in Enterpreneur.com. Link it back to
10. Create free e mini course. Connect them to your other channels.
11. Creates Events together, By collaborating together. Personal Branding through Personal Assoociations.
12. Write and launch a book and become the best seller.
13. Get on Radio. Don’t do paid features. Radios
14. Get on the main screen TV. If they can feature
15. Get on large stages. People will follow you.
16. Collect review on Test Pilots. Document customer success stories/ true stories.
Three Concepts :
Brand Recall : Be Active so that your audience get you in their feed
Brand Perceptions:
Brand Emotion: It is emotion behind a brand that is game changing. Emotion can be
have a strong message
personal,community,company brand
1.invest in photoshot
2.vision,mission
3.create private group in FB
4.Building an email list
5.youtube channel
6.start podcast
7.get interviewed
8.interview successful people on ur podcast
9.write articles on entrepreneur.com
10.create a free mini course
11.Alliance with industry experts -branded association
12.write and launch a book
13.get on radio
14.Mainstream television
15.get on large stages
16.collect reviews on trustpilot
importance of brand recall,brand perception,brand emotion
Three types of Brand
1. Personal Brand
2. Company Brand
3. Community Brand
16 ways to enhance your Personal Brand Presence
1. Invest in Photo Shoot
2. Build and impact web site
3. Create a private group in Facebook
4. Build an email list
5. To start a You Tube Channel
6. Start a Podcast
7. Interview on other people’s podcast or You Tube channel
8. Interview successful people in your channel
9. Write article regularly
10. Create free mini course
11. Also form alliance with master minds
12. Write and launch a bestselling book
13. Get on radio
14. Get on the television
15. Get on large virtual or physical stage
16. Collect review on Trust Pilot
Three concept
1. Brand Recall
2. Brand Perception
3. Brand Emotion
How to enhance personal brand presence////
#ILHdeeplearner
💡brand types
1. Personal brand eg. Siddharth Rajasekar
2. Company brand
3. company brant
💡Things needed in building a personal brand
1. invest in a good photoshoot
2. Build an impactful website:
Essential elements of crystal clear message, mission, what problems we solve, endorsement
3. Create a personal Facebook group
4. have an Email list, a lead magnet- listen to the podcast
5. youtube channel- fastest powerful connection, 2-3 videos/wk
6. Podcast- with a good theme
7. get interviewed with other youtubers/podcaster with similar theme
8. interview successful people on your channel
9. write articles on entrepreneur.com, and link it back to website
10. Create a minicourse and give it for free, ask audience to subscribe to youtube/ social media/ webinars, link them to your different channels
11. form alliances, have masterminds with each other, hang out with other influences, and collaborate and cross pollinate
12. Write a book and hit the best seller
13. get on to the Radio channels, stories, and ads
14. get on to mainstream television, esp in primetime news, theme with content publicity
15. get on large stages, virtual and physical stages, like be an MC and attract customers
16. Get reviews on Trustpilot- 4.9 review, so it’s easy to promote and enhance your brand value
💡 three things
1. Brand recall -at least 10-15 times
2. Brand Perception- building social engagement, ask them to type takeaways, think of creative ways
3. Brand emotion- the value my brand is providing, emotional connections.
16 different ways to enhance your Brand
#ilhdeeplearner
Difference between personal brand, community brand, and company brand.
1. Personal Brand
Brand which has your personal name
Eg. Gary V
2. Company Brand: Name of the company
3. Community Brand: Eg. Internet Lifestyle Hub
Start off with a personal brand
1. Invest in a good photoshoot
2. Build an impactful website
3. Create a private group on Facebook
Its easier and not cluttered like Watsapp or Telegram group
4. Building an email list through a Lead magnet
5. To start a Youtube Channel
2 videos per week
6. Start a podcast!
7. Getting interviewed on other people’s podcast
8. You interviewing other people on their podcast
9. Write articles regularly on platforms like entrepreneur.com
And link it back to your personal website.
10 . Create a mini course and start linking them into your different channels
11 . Form an alliance with the industry experts.
12 . Write a book
13 . Get on radio
14 . Get on mainstream television where you get featured
15 . Get on large stages.
16 . Collect reviews on trustpilot.
Brand Recall: You need to be active so people see you over and over again!
Brand perception: Posts on your community groups like Facebook so that it creates good impression among people.
Brand emotion: When you have strong mission because emotion is what makes people buy.
16 Ways to Enhance your Personal Brand Presence.
What you will learn in this podcast?
• Difference between a personal brand, company brand and community brand.
• What are the 16 different ways you can enhance your personal brand?
• Importance of Brand Recall, Brand Perception & Brand Emotion.
Three types of Brands:
Personal Brand : Is Influencing the Company Brand
Company Brand :
Community Brand:
The best way is to start as Personal Brand and evolve it to Community Brand.
1. Invest in Photoshoots. People do judge by the photography, what you wear and what energy you reflect.
2. Crisp and Clear message from Website,
3. Create private group in FB and nurture the group.
4. Build an Email List. Build Lead Magnets. Sidz has 10 Guides.
5. Start your You tube chanels. Post two videos of 15 minutes every 2/3 days.
6. Prepare Podcasts. Title and Thene think .
7. Get interviewed in Podcast . Have mutual exchange with people with big email list.
8. Inyterview Successful people on your Podcast.
9. Write articles in Enterpreneur.com. Link it back to
10. Create free e mini course. Connect them to your other channels.
11. Creates Events together, By collaborating together. Personal Branding through Personal Assoociations.
12. Write and launch a book and become the best seller.
13. Get on Radio. Don’t do paid features. Radios
14. Get on the main screen TV. If they can feature
15. Get on large stages. People will follow you.
16. Collect review on Test Pilots. Document customer success stories/ true stories.
Three Concepts :
Brand Recall : Be Active so that your audience get you in their feed
Brand Perceptions:
Brand Emotion: It is emotion behind a brand that is game changing. Emotion can be generated if you
have a strong message
finalise my website
16 Ways to Enhance your Personal brand presence:
Diff B/W Brands
Different ways to Enhance Personal Brand:
Branding
#personal brand #Company brand #Business brand
We Need to build Personal Brand
Personal Brand to Community Brand
Internet Lifestyle is World best Community Brand.
It will happen over the Period of time.
Community brand will start from Personal Brand
#1 Photoshoot – Invest in best Photoshoot to attract the audiance.
#2 Impactful best Website – Essential Elements need to place to undestand the Requirement.
#3 Private Group on Facebook – Can Nurture, Run Poll, Post Valuble Nudget,
#4 Building Email List – Create Lead Magnet to attract the audience
#5 You tube Channel – Powerful medium to explore- Weekly one or two Videos
#6 Podcost – Visibility / More Exploration.
#7 Interview to other People Podcost. Win win strategy
#8 Get Interviewed
#9 Platform based articles – E.G Entreprenour.com
#10 Create Free Mini Course to get more followers
#11 Form Alliance – Branded Asociation
#12 Launch Best Selling books.
#13 Get on Radio
#14 Get on Large Stages.
#15 Get on Offline events.
#16 Collect Review on Trust Pilot
#ilhdeeplearner
16 Ways To Enhance Your Personal Brand Presence
There are many types of brand like
Personal brand, company brand and community brand ..
we should start working on personal brand along with community brand
1. Invest in a photoshoot-represent your style
2. Create Website
3. create a a private group in FB
4.Building an email list-use lead magnet
5.start YouTube channel
6. Start podcast-knowledge, theme
7. get an interview on another podcast
8. interview successful people
9. article
10. create a mini course
11. make alliance-brared association
12. best-seller book
13. Approach radio
14. main stream TV
15. large stages.
16. collect review on Trustpilot
Sidz, Yes Branding is very important to be perceived as a leader and I am on my building on my branding on Facebook/LinkedIn/insta and medium too. All as you are a role model. Thanks
raaja
My takeaways on the 16bways for Personal branding positioning:
1) Invest in a Photoshoot- What U wear and aesthetics is very important
2)Build an impactful web site
3)Get a Private group on Face book
4) Building an email list
5) Start an Youtube channel
6) Start a podcast
7)Get interviewed on podcast
8)Interview others on a podcast
9)write articles on platforms
10) Create a Free Mini course
11) Form alliance with industry experts
12) write and launch best selling group
13)Get onRadio
14) Get on main stream TV
15)Get on virtual stages
16)connect with reviews
Brand recall
Brand persception
Brand Emotion
16 Ways to enhance your personal brands: – I feel personal brand is most key in freedom business model get the desired goal on a fast speed.
1. Invest in Photoshoot- It is your first impression that on this virtual space that will set the path or foundation for your freedom business model
2. Build an Impactful website- Through this people will be able
3. Create a private group on facebook
4. Build an email list- To attract more audience
5. Start a Youtube channel
6. Start a Podcast
7. Get interviewed on other people platform- To improve your visibility in this virtual space
8. To Improve other successful people on your platform
9. To write articles on big mainstream publications
10. Create a free mini course
11. Alliance with industry experts
12. Write and launch a bestselling book
13. Get on Radio
14. Get on mainstream television
15. Get on large stages and seminars
16. Collect reviews on Trustpilot.
Brand-1. Personal Brand (we can start from here)
2. Company brands (logo)
3. Community Brands
1. Photoshoot
2. Impactfull website
3. Private group FB
4. Building Email list
5. Start a youtube channel
6. start pod cast
7. similar platforms
8. Interviewed
9. write idea
10. creat a free mini course
11. form an alliance
12, write a best selling book|
13. get on radio
14. mainstream tv
15. large stage
16. collect review
brand recall, perception, emotions
Branding is clearly explained with examples. An extremely value adding podcast. How can we provide value to our audience through various platforms of expression. I will be starting my podcast every week to share success stories.
11. Get an alliance with other masters experts and have masterminds with them. Create a branded association with experts for cross pollination.
12. Create and write a best selling book.
13. Get on a radio channel.
14. Get on a mainstream channel. Get featured and boost your brand.
15. Get on large stages like Success Gyan to get exposure and discovered.
16. Collect reviews on trustpiolet.
# 3 concepts are there:
Brand Recall: Remain active and get noticed
Brand Perception: Build more proofs on Social Media like FaceBook
Brand Emotion: It is about the emotion about the brand to stir it in the minds of clients. It can be generated with grand mission. Buy people emotionally.
You can follow me here:
https://www.instagram.com/lifecoach_upasanagautam/
https://www.youtube.com/channel/UC8YmTgx_VCstp6Hz4McLjbg
https://www.facebook.com/lifecoachupasanagautam
Rekhilesh Adiyeri (RekhileshAdiyeri.com)
Branding (Personal/ Community/ Company)
– Personal Branding is more Effective these days!
– Start as a personal brand and evolve it into a community brand.
*************************
16 Ways to Enhance Your Personal Brand Presence
1. Invest in a good photoshoot that represents your style – People judge you by your photos.
2. Build an impactful website with mission, story, message, purpose details and community details, etc.
3. Create a Facebook community. (Digital Leaders MasterMind)- it is helpful to enhance your personal brand
4. Build an email list – Attract the audience with different lead magnets
5. Start a YouTube channel – post 1-2 videos /week (10-15 minutes of valuable information)
6. Start a podcast –
7. Get interviewed on other podcasts or YouTube channels. (Mutual Interview)
8. Interview successful people on your channel and ask them to shout out to their subscribers.
9. Write articles regularly for big publications (for example entrepreneur.com)
10. Create a free mini-course and give it away for free as a lead magnet. By linking to your social media profiles, you can automatically enhance your personal brand.
11. Create events – collaborate with another master in your industry and associate with other influencers. –
12. Write a book and become the best seller in your category.
13. Get interviewed on radio channels.
14. Get featured on mainstream Television.
15. Get on large stages (Virtual/offline)
16. Collect reviews on trustpilot.com
***********
a) Brand Recall – – Get in front of your audience by providing valuable content and they will become your subscribers.
b) Brand Perception – Encourage your subscribers to engage with your content by sharing their learning takeaways.
(c) Brand Emotion – Buying is influenced by emotions, so connect with your audience on an emotional level.
Thanks
Building a personal brand is important in Digital coaching.The sixteen ways of building a personal brand are:i.A good photoshoot,2.Impactful website3.A private group in Facebook4.Building a email list5.Have a Youtube channet6.Podcast7.Interviewed on some other Podcast.8.interview successful people9.Write article.10Free Minicourse11.alliance with other successful people12Write and publish books13.Get on Radio14.Get into mainstream Telivision15Be on virtual or physical stage and 16 Collect review on Trespilot.
Enhancing personal brand presence
1 Invest in good photo shoot
2 Build an impactful website, that gives crisp and clear message about the brand
3 Create Private FB group
4 Build an email list. Check http://siddharthrajsekar.com/million-leads/
5 Post 2 videos per week on youtube channel
6 Start a podcast
7 Get interviewd on youtube channels or other forums
8 Interview successful people on your youtube channel
9 Write articles in big forums regularly, link it back to personal website
10 Create free mini course, share it across channels for free. Link them to all your channels
11 Form an alliance with industry experts
12 Write an launch a best selling book. Check Sidz best seller strategy
13 Get on radio
14 Get on mainstream TV share interesting story
15 Get on large virtual and physical stages
16 Collect reviews on trustpilot – https://www.trustpilot.com/review/siddharthrajsekar.com
Brand Recall
Be regular on social media
Stand for your brand in the memory of people
Brand Perception
Build more social proof
Brand Emotion
Emotions connected with the brand
Have a strong mission
Emotions connect people
> Personal brand is effective with social media reolvution, Gary V – his personal brand is incluencing his company brands –
> Company Brand – Nike, apple are successful company brands.
> Community brand happened over a period after my siddharth rajsekar .com, even though you start with your personal brand, keep back of your mind, how this can turn into a community brand.
16 ways to enhance personal brand
1. Photo shoot, consist and quality
2. Impactful website
3. Create private fb (eg Digital leadership mastermind)
4. Building email list – lead magnet (Sidz has more than 10-15 lead magnets)
5. Start a youtube channel – the fastest way to connect with your audience. publish 1-2 videos every week
6. Start a podcast. Freedom business model – title and theme of the pod cast is important and connect with your mission. what would you want your title and theme to be
7. How to get interviews in other people’s podcast or youtube. Find other similar target segment peopls, non compete, reach out to them, you have a big email list…win win win strategy
8. Interview success people in your podcast and shout out to your list and their list
9. Write articles on main stream magazines. entrepreneur.com, in big main stream publishing websites
10. Create a free mini course, across your channels for free. digital coach blueprint, I ask them to join and linking them to all your channels, to gain followers
11. Form alliances with industry experts.
12. Write a book
13. Get on radio station. To enhacne your personal brand
14. Get on Television – featured in main stream television
15. Get on large starges – online and offline
16. Collect review on trust pilot. Start documenting customer storeis
Brand recall:
– More and more you come on their feed, there will be a starting point to start engaging with your content
Brand Perception:
– See what all you can do enhance your social proof
Brand Emotion:
– Emotion behind the brand that grows followers and peole. think about it and see how your brand messaging can be strong and connect emotionally with your audience.
Name: Sp Mishra
India Career Centre
Brand
Personal brand
Community brand (from personal brand to Community brand)
Company brand
Start with personal brand
1. Good photo shoot
2. Impactful website (simple and impactful)
3. Private group facebook (member engagement)
4. Email List (lead magnet)
5. YouTube Channel (1 or 2 vi
6. Start a podcast
7. Get interviewed by other podcasters
8. Interview other podcasters (win win)
9. Write ideas/blogs
10. Free mini Course
11. Form Alliance in the industry – Associations
12. Best Launch Book
13. Get on radio
14. Get on to TV – Content
15. Large stage
16. Trust Pilot – reviews
Brand Recall: Keep repeating/show up
Brand perception: Private Facebook Group
Brand Emotion: Emotion about the product/brand
16 ways to enhance your brand presence –
Type of brands –
1. Personal brand
2. Community brand
3. Company brand
Personal branding is most effective followed by community brand.
How to make good personal brand –
1. Invest in photoshoot
2. Build an impactful website
3. Create a private FB group
4. Building an email list
5. Start a YT channel – Fastest way to connect with your audience.
6. Start a podcast
7. Get interviewed on other people’s podcast.
8. Interview successful people on your podcast
9. Write articles regularly on different platforms.
10. Create a free mini course – through this course you can connect your customers to your other channels.
11. Form an alliance with industry experts.
12. Write or launch a bestseller/good book.
13. Get on radio
14. Get on mainstream television. Get featured for your activities and the work you’re doing.
15. Get on large stages.
16. Collect reviews on Trust Piolet.
Importance of branding –
• Work on Brand Recall – Appear to your target audience frequently to get in their active memory.
• brand perception – build positive brand perception.
• Brand emotions – Stand for something. Connect with your customers with an emotional appeal.
Personal Brand Enhancement
Difference between a personal brand, and community brand
Sid – personal brand, ILH – community brand
16 steps to build yourself as a brand
1. Invest in Photoshoot – A picture conveys more than a 1000 words
2. Build an impactful website – simple yet essential elements that allow people understand your purpose
3. Create a private Facebook group
4. Lead magnet
5. YT videos
6. Theme for your podcast
7. Get interviewed by people who are in your league and share your niche
8. Interview successful on your podcast
9. Write articles on Entrepreneur.com and more
10. Create a free mini course and share. Once they download your mini course link them to all your diff channels
11. Form alliance with industry experts
12. Write a best seller
13. Get on Radio
14. Get on mainstream television
15. Get onto the large stage
16. Collect reviews on Trust pilot
Brand Recall – the time it takes to sync in memory
Brand Perception – more social proof, share top learnings below post, others get influenced
Brand Emotion – emotion behind the brand that grows the brand
16 Ways To Enhance Your Personal Brand Presence
Three types of brands Company brand,
Personal brand, & Community brand
Vision of community brands, Good photoshoot, build impactful story
Create a private Facebook group
Building an email list
Start YouTube videos
Start podcast
Get interviewed on others podcast
Interview Successful people on your podcast
Contents on articles
Creat mini course
Form Alliance with mastermind
Write & launch book
Get on radio
Main stream Television
Get on large stages
Collect reviews on trustpilot
Good insights, Firdous. Glad to you have you in the community.
#ILH DEEP LEARNER – How to Enhance Personal Brand
1. 3 Types of Brand
Personal Brand
Company Brand
Community Brand
Convert Personal Brand into Community Brand
16th Way of Making a Good Personal Brand
1. Good Photoshoot
2. Good Website
3. Make a Private Group on Facebook
4. Make an Email List.
5. Create a youtube channel and post 2 videos in a week.
6. Make a Podcast
7. Interviewed on other’s podcast
8. Interview other’s on our podcast or youtube channel.
9. Write Articles on the website
10. Create a free course.
11. Alliance with other
12. LAunch a Book.
13. Get on Radio.
14. Appear on Main Stream Television shows.
15. appear on a large stage
16. Collect review on trust pilot.
Thanks for sharing Farhan!
2 podcast weekly, two videos weekly, live Facebook classes.
Great start Dr Dua. More power to you!
Top Learnings –
There are 3 Types of Brand –
a). Personal Brand – Someone who is having their personal name brand.
b). Company Brand – Like Apple, Mercedes, etc.
c). Community Brand – Like Internet Lifestyle Hub.
Start as a personal brand and then evolve it as Community Brand.
“16 Ways To Enhance Your Personal Brand Presence”
1. Invest in a good Photoshoot – The people surely judge you by the photos. Invest in good photoshoot which will impact your personal brand Image.
2. Build an impactful Website – Have a clear mission, vision, etc. so that people can understand why do you stand for, what do you do.
3. Create a Private group on Facebook – To continue to nurture people, run polls, etc. It is not cluttered as WhatsApp or Telegram group.
4. Building an email list – Have some lead magnets to attract audience.
5. Start a You Tube Channel – You Tube is the fastest way to connect to your audience. Start 1 -2 videos per week with 10-15 minutes duration.
6. Start a Podcast – Come up with a really good Theme & Title.
7. Get Interviewed on other people Podcasts or You Tube – Reach out to the people id they interview you and it is a win win strategy to enhance your brand.
8. Interview other people on your Podcast Channel – You interview other successful people and you ask them to shout out their people about his Podcast.
9. Write Articles Regularly – On platforms like Entrprenuer.com where you have proper value based content. It will help you enhance your personal brand image.
10. Create a free Mini Course – Give it away to your email list and share it on different channels for free. Once they come into your Mini Course, you connect people to your other channels (Subscribe You Tube Channel, Join Telegram / FB Group).
11. Form an alliance with Industry Expert – Form an alliance on the same topic / Niche. Their audience will to you and your audience will go to them. It will cross pollinate.
12. Write and Launch your best selling Book – Write a book and make it Best Seller.
13. Get on Radio – Have your Interview done on Radio. They want good quality content.
14. Get on Mainstream Television – They feature for your activities, and the work you are doing. It can give a huge boost.
15. Get on large Stages – Having on Large Stages with large Audience, it really impacts your personal brand. People will start following you and they end up being your customers.
16. Collect Reviews on Trust Pilot – It will help you see the value in you and your content. Start documenting true success stories.
There are 3 Concepts –
a) Brand Recall – Ultimately it comes to Brand Recall. The more and more you start to come on their feed through valuable content, that could be the starting point for a person to get to know about you, who you are what you stand for. They end up becoming your customer.
b) Brand Perception – You have to think how can you enhance your brand. Like you can share content and ask what did they learn. Another person will be blown by just seeing the social proof.
c) Brand Emotion – Ultimately brand equals emotions. It is all about the emotion behind any product. Emotion can only be generated when you have a strong mission, when you stand for something, when you are able to vocalize that.
#deeplearner
#ilhfamily
Thanks for sharing your insights Neerja. Glad to have you in the community!
3 types of branding
a. Personal
b. Company
c. Community
In today’s times build personal brand and evolve into community brand.
16 ways to enhance personal branding
1. Invest in good photoshoot
2. Build simple website with essential info and links
3. Crate private group on FB and nurture it
4. Build email list through lead magnets
5. Start You Tube channel
6. Start a podcast with a focused theme.
7. Get interviewed on others podcasts and You Tube channels
8. Interview successful people on your podcast and you tube
9. Published articles in major publications
10. Create mini course for free to connect with people and then lead them to subscribe four different channels.
11. Form alliance with industry masters. Personal branding through branding association
12. Write and launch best seller books
13. Get on radio not paid but on interview spots.
14. Featured on Main stream television with your content.
15. Attend virtual/physical stages
16. Collect reviews on Trust Pilot
Brand recall – show up again and again on people’s feeds and one day they may show interest in your work
Brand perception – more comments on your posts will attract more people to get interested in your work
Brand emotions – like apple brand with Steve jobs – brand messaging
Breakthrough – People buy with emotions.
Thanks for sharing your insights, Vinita. Your breakthrough is on point!
1. Photoshoot
2. Website
3. WhatsApp Group
4. Email list
5. You tube channel
6. Podcast
7. Get interviewed
8. Interview experts
9. Blogs/Articles
10. Free mini course
11. Alliance with experts
12. Book
13. Radio
14. Mainstream T.V.
15. Stage presence
16. Collect reviews
16.
Awesome, Nameeta. More to unfold.
16 Ways To Enhance Your Personal Brand Presence
1. Invest in a photoshoot
2. Create Website
3. Create a a private group in FB
4. Building an email list-use lead magnet
5. Start YouTube channel
6. Start podcast-knowledge, theme based
7. Get an interview on another podcast
8. Interview successful people
9. Create article
10. Create a mini course
11. Make alliance-brared association
12. Launch a Book best-seller book
13. Approach radio
14. Main stream TV
15. Virtual or Physical – large stages.
16. Review on Trustpilot
The key is to keep learning through the journey and you are doing it,Sunder!
How to enhance personal brand podcast have core knowlege
#ILHdeeplearner
Focus on 3 types of brand
Personal Brand
Company brand
Community brand
16 Personal brand presence
1. Good photo shoot for a strong personal brand
2. Build a personal brand
3. private group
4. building email list
5. start a youtube channel
6. start a podcast
7. Interview other brands and influencers
8. Interview on the podcast
9. write articles that add value to another channel
10. Create free mini-course
11. digital master alince
12. write and launce best selling book
13. get on radio
14. Feature mainstream television
15. connect with a large stage
16. Collect review on Trustpilot
Three concepts fast-growing in business
1. Brand recall
2. Brand perception
3. Brand emotion
These are some good takeaways, Sumit!
#ilhdeeplearner
#ilhfamily
1.invest in a good photoshoot_represents style
2clear with mission , message, purpose and problem to solve
3 .create a private gp on facebook
4 .bldg email list
5 .start you tube channel_2 videos per week
6 .podcast
7.Get interviewed on other peoples podcast
8 .interview successful people on your podcast
9 .write articles regularly on platforms like entrepreneur.com
10 .create a free mini course
11 . Alliance with industry experts
12 .write n launch a best selling book
13 .Get on radio esp. Local
14 .get visible on main stream TV
15 .Get visible on large stages_tedex , success gyan
16 .collect reviews on trust pilot
Great to have you in the community, Vikram.
One of my favourite topic and very important is Personal Brand.
These are additional new concepts which learnt now.
* Get on Radio. Do not go for paid.
* Main stream television , content feature based.
* Brand Recall – for this increase the showup rate
* Brand Perception: Strategically think about how we can enhance our brand perception, through customers angle also create social proof.
*Brand= Emotions should be attached with mission ! Bcoz people buy emotionally and after buying they rationalise.
I’m glad you like learning about personal branding, Renuka. More power to you!
My learnings for today –
There are 3 types of brand which are
1) personal brand
2) community brand
4) company brand
And here are the 16 diffrent ways of through which you can move ahead in the journey of branding -:
1) Photo shoot
2) Focus on building a great website
3)Create a facebook group and attract people to that pvt group
4)Build an e-mail list and for that need to create lead magnet
5)Need to create an YouTube channel which is really great way to Create impact
6) Podcasting is another way to grow
7) Get interviewed on other people’s podcast
8) Interview successful people on your podcast
9) need to write articles on different platforms like entrepreneur.com
10) Create a mini course which will be free and share it in different platforms and attract people through these
11) Need to form an alliance with industry experts and it’ll be great idea
12) Write your book & launch it and try to make it bestseller
13)Try to get on radio, specially the local ones
14)Try for television and if you get the opportunity jump for it and it’s the great way to spread your work
15)Try to get into large stages, it may be offline of online
16) Collect the trust pilot review and make it powerful.
These are some amazing takeaways, Jyotshna.
Thanks Sir for sharing your precious knowledge with us.
My Learnings From This Podcast-
What is branding?
There are 3 types of brands
1.Personal Brand
2. Company Brand
3.Community Brand
Personal Brand- A personal brand is the most effective these days which can happen with the help of social media.
Company Brand like Nike, Apple, Mont Blanc, Mercedes Benz all of these are companies that are there for a long period of time and these are the brands where logos speak for themselves.
The best way to start is to build a personal brand and make that personal brand evolve into community brand. Start thinking with a vision to build a community brand but start of with a personal brand.
16 Ways To Enhance Your Personal Brand-
1. Invest in a good photoshoot that represents your style.
2. Build an impactful website and give clear message through your website.
3. Create a private group on Facebook because you can expand the group.
4. Building an email list by having some lead magnet.
5. Start a youtube channel which is the fastest way to connect with people.
6. Start a podcast and come out with a good theme.
7. Get interviewed on other people’s podcast with similar niche and reach out to them.
8. Interview successful people on your podcast and let them shout out about your brand.
9. Write articles regularly on entrepreneurs. com to reach to more people.
10. Create a free email list and give it to your email list.
11. Also form a alliance with industry experts.
12. Write and launch your best selling books.
13. Get on radio where they want to Interview you.
14. Get on main stream television where you can share your story.
15. Get on large stage like virtual or physical stage.
16. Collect reviews on trust pilot.
#ilhdeeplearners
#ilhfamily
I’m glad you found this learning journey valuable, Mansha.
Brand is most important for everyone. Personal Brand to Community Brand. Brand Recall , Brand Perception and Brand Emotion
#ilhdeeplearner
16 different ways for Personal Branding –
1. Have a good Photoshoot.
2. Build an impactful website and give clear message through your website
3. Create a Private Facebook Group.
4. Building your Email list.
5. Start your YouTube Channel.
6. Start a podcast and come out with a good theme.
7. Get Interviewed on others Podcast.
8. Interview other Successful people.
9. Write articles regularly on entrepreneurs. com to reach to more people.
10. Create your Free Mini Course.
11. Form an alliance with other Brands.
12. Write and Launch a good Book.
13. Get on Radio.
14. Mainstream Television.
15. Get on Large Virtual Stages.
16. Collect Reviews on Trust Pilot.
Glad to see you exploring personal branding! More to unfold, Sumesh!
What is Branding:
– Personal Brand
– Company Brand
– The best way is to start with a Personal Brand and then evolve it into a Community Brand.
1. PHOTOSHOOT:
– Have consistency in our Photos
– Invest in good photoshoot.
– The energy from our photos will impact our personal brand image
2. WEBSITE:
– Build an impactful Website
– Not too many things
– Display your message (mission)
– Podcast links
– Our Story
– Community (a video)
– Endorsement from other industry leaders
– People should get a crisp and clear message about who we are, what do we stand for, what is our mission, what is our purpose and what kind of problem we are trying to solve in the world?
3. PRIVATE FACEBOOK GROUP
– Run Polls
– Case Studies
– Ask Questions
– Share valuable nuggets to the members of the group
– This will help us develop our personal brand
4. Build EMAIL LIST:
– ….by having different Lead Magnets
– About 10 different Guides
5. YOUTUBE CHANNEL:
– Fastest way to connect with our audience in the form of video.
– Post 1 / 2 videos per week
– Each 10-15min video
6. PODCAST:
– The name should represent our Goal
7. GET INTERVIEWED IN OTHER PEOPLE’S PODCASTS:
– Or on their YouTube Channel
– Research which are such channels and reach out to them and who have a similar audience and who are non-compete
– There will a mutual exchange of value through email blasts – their audience will look for us and ours – theirs.
8. INTERVIEW OTHER SUCCESSFUL PEOPLE ON OUR CHANNEL:
– Ask them to give the podcast a shoutout.
9. WRITE ARTICLES on BIG MAINSTREAM PUBLICATIONS:
– Write articles regularly on Entrepreneur.com and others.
– Monthly at least 1 or 2 articles and link them back to our personal website
10. FREE MINI COURSE:
– Share the same for free across our channels like our email list for FREE.
– Once they will come to our Mini-course, through that we connect them to our other channels.
– In the 1st video, ask them to first subscribe them to our YT Channel, Telegram Channel, other groups and ask them to register to our webinar.
– This will automatically enhance our personal brand
11. FORM AN ALLIANCE WITH THE INDUSTRY EXPERTS:
– Hangout with them.
– Come together
– Do events, hangout, do masterminds, learn from and collaborate with each other
– Their audience will come to us and our audience will go to them – CROSS POLLINATION.
12. BEST SELLING BOOK:
– Write and launch the same.
13. GET ON RADIO:
– Don’t do a paid feature because the paid ads on Radio will not be good.
– As these channels will want juicy stories, quality content.
14. MAIN-STREAM TELEVISION:
– Not a paid thing, but more of a content feature of us and the work we are doing.
15. LIVE – STAGES:
– Get on both Live and Virtual Stages.
– People start to discover us and they will know more about us.
16. TRUST PILOT:
– Get reviews on the same.
– Helps us get promoted to the cold audience.
– Start documenting true genuine success stories of our customers on Trust Pilot to enhance our Brand presence.
—————-
3 CONCEPTS:
1. BRAND RECALL
2. BRAND PERCEPTION and
3. BRAND EMOTION
1. BRAND RECALL:
– 1st and 2nd times customers may not take us seriously
– But as they keep seeing our valuable value-added posts, we will keep showing up on their feed and then one day they may be intrigues to check us out.
– So we need to be active so that we can recall in front of our ideal audience at least 10-15 times before they decide to know what we are doing.
2. BRAND PERCEPTION:
– We have to strategically think on what all we can do to enhance our brand perception.
– Building more social proof where more people are talking about us like asking people to share their learnings from our inner circle call.
– This will enhances our brand perception in front of the cold market and that will help us build more social proof which will impact the way people will buy our products in the future.
3. BRAND EMOTION:
– It is the emotion that will grow the brand more than the logo, website or the product.
– Apple is a brand today as they always stood for something about thinking different, we should be able to stir the emotion in the minds of our audience and we should end up attracting a cult like following of our users.
– Why? Because emotions can only be generated when we have a strong mission, when we stand for something and when we are able to vocalize that as a part of our brand messaging.
– Think about the emotional part of the game. Because the emotion is what that will make people buy.
– It is not about the logic. People buy emotionally. It is an emotional decision.
And they rationalize it after they have bought our product.
#deeplearner
#ilhfamily
Great insights, Uday. The key is to keep learning through the journey 🙂
Key points shared/
Thanks, Rajeeb!
🔥🔥🔥🔥personal Branding🔥🔥🔥🔥
The best way is to start with a Personal Brand and then evolve it into a Community Brand.
1⃣PHOTOSHOOT:
Invest …. The energy from our photos will impact our personal brand image
2⃣ WEBSITE:
– Build an impactful Website…People should get a crisp and clear message about who we are, what do we stand for, what is our mission, what is our purpose and what kind of problem we are trying to solve in the world?
3⃣ PRIVATE FACEBOOK GROUP
Run Polls ….Case Studies….. Ask Question …. Share valuable nuggets to the members of the group
4⃣Build EMAIL LIST:
….by having different Lead Magnets
5⃣ YOUTUBE CHANNEL:
Fastest way to connect with our audience in the form of video.
Post 1 / 2 videos per week… Each 10-15min video
6⃣. PODCAST:
The name should represent our Goal
7⃣ GET INTERVIEWED IN OTHER PEOPLE’S PODCASTS:
YouTube Channel Research which are such channels and reach out to them and who have a similar audience and who are non-compete…. There will a mutual exchange of value through email blasts – their audience will look for us and ours – theirs.
8⃣. INTERVIEW OTHER SUCCESSFUL PEOPLE ON OUR CHANNEL:
Ask them to give the podcast a shoutout…. Collaborative mindset …
9⃣. WRITE ARTICLES on BIG MAINSTREAM PUBLICATIONS:
Write articles regularly on Entrepreneur.com and others.
Monthly at least 1 or 2 articles and link them back to our personal website
🔟. FREE MINI COURSE:
Share the same for free across our channels like our email list for FREE.
Once they will come to our Mini-course, through that we connect them to our other channels.
In the 1st video, ask them to first subscribe them to our YT Channel, Telegram Channel, other groups and ask them to register to our webinar…. This will automatically enhance our personal brand
1⃣1⃣ FORM AN ALLIANCE WITH THE INDUSTRY EXPERTS:
Hangout with them…. Come together…. Do events, hangout, do masterminds, learn from and collaborate with each other……. Their audience will come to us and our audience will go to them…
CROSS POLLINATION.
1⃣2⃣. BEST SELLING BOOK:
Write and launch the same.
1⃣3⃣ GET ON RADIO:
do a paid feature because the paid ads on Radio will not be good…. As these channels will want juicy stories, quality content.
1⃣4⃣. MAIN-STREAM TELEVISION: Not a paid thing, but more of a content feature of us and the work we are doing.
1⃣5⃣. LIVE – STAGES:
Get on both Live and Virtual Stages.
People start to discover us and they will know more about us.
1⃣6⃣ TRUST PILOT:
Get reviews on the same.
Helps us get promoted to the cold audience.
– Start documenting true genuine success stories of our customers on Trust Pilot to enhance our Brand presence.
🙂🙂🙂🙂🙂🙂
3 CONCEPTS:
1. BRAND RECALL
2. BRAND PERCEPTION and
3. BRAND EMOTION
✔✔1. BRAND RECALL:
1st and 2nd times customers may not take us seriously. …. But as they keep seeing our valuable value-added posts, we will keep showing up on their feed and then one day they may be intrigues to check us out.
So we need to be active so that we can recall in front of our ideal audience at least 10-15 times before they decide to know what we are doing.
✔✔2. BRAND PERCEPTION:
We have to strategically think on what all we can do to enhance our brand perception.
Building more social proof where more people are talking about us like asking people to share their learnings from our inner circle call.
This will enhances our brand perception in front of the cold market and that will help us build more social proof which will impact the way people will buy our products in the future.
✔✔✔Brand emotion ….
Emotion behind the product that grows the brand …..
#ilhdeeplearner
#ilhfamily
#ilhdeeplearner
Amazing insights, Meenu.Love the attention to detail. More power to you!
PERSONAL BRANDING CTA
PERSONAL BRAND
COMMUNITY BRAND
COMPANY BRAND
PERSONAL BRAND CUM COMMUNITY BRAND
SIGNATURE
GOOD PHOTO SHOOT – consistent & according to what i do
IMPACTFUL WEBSITE – CRISP N CLEAR MESSAGE- message , mission , purpose , what problem i solved , signature program , about my story, about my community, testimonials, endorsement by other important people,
PRIVATE FB GROUP – name, nurture people, regular polls, share valuable nuggets etc… tell your students to share their learning on Facebook so that other followers make their perception about you
BUILT A EMAIL LIST – Through Different Lead Magnet – free resource ( reading)
YOU TUBE – 1 or 2 video per week ( 10-15 min) prefer 2 video
PODCAST – create a theme name based on your students goal example :Freedom business podcast
INTERVIEWED ON OTHER PEOPLES PODCAST OR YOU TUBE – who has similar audience like you have who r non compete , tell them hey you got a became on the list you want to get featured on their podcast – its a mutual exchange of values then you can also send a email blast in your group and saying that you have been interviewed on other podcast
INTERVIEWED OTHERS ON YOUR PODCAST OR YOU TUBE –
WRITE ARTICLES REGULARLY – on entrepreneur.com , value based article – twice a month , link to your personal website
Create a mini course – give it to people free through different channels like email, website etc… through mini courses connect to ur other social media channels tell them to join your YT, FB, IG, etc…
ALLIANCE WITH INDUSTRY EXPERTS – like digital masters alliance – avi arya, gopal ect…
WRITE A BESTSELLER BOOK –
GET ON RADIO INTERVIEW – don’t go for paid ad
GET FEATURED ON TELEVISION – FREE
COME ON VIRTUAL OR PHYSICAL STAGES EVENTS – meeting with people , invitation by the organisations,
COLLECT REVIEWS ON TRUSTPILOT – trustpilot.com, also share ur true story of your students on trust pilot
GET FEATURED IN NEWSPAPERS – Print Media local or india and international ,
3 major learning about personal branding
STRONG BRAND RECALL – YOURSELF TO YOUR AUDIENCE AT LEAST 10-15 TIMES SO THAT THEY CAN UNDERSTAND WHAT YOU DO ETC..
STRONG BRAND PERCEPTIONS – whenever you do webinar or any activity, tell your students to share their learning on Facebook so that other followers make their perception about you
BRAND EMOTION – what is the emotion behind the product – like apple he stood for something, thinking different, innovating regularly, connect with your audience emotionally. An emotion can generate only then when you have strong mission and you stand for something,
#ilhdeeplearner #ilhfamily
My takeaways interspersed with my thoughts and learnings:
As regards to a knowledge business, obtain crystal clear CLARITY on your mission/vision and start by building an authentic personal brand. Authenticity will enhance BRAND EMOTION. Eventually this will influence your community brand.
Once the staples are taken care of, go hammer and tongs! Put yourself out there across online/mainstream media platforms. Write, record, shoot, shore up reviews on trustpilot, collaborate, interview achievers, create lead magnets etc.
The more you reinforce your brand, the more it appears on online feeds and higher the BRAND RECALL.
Shoring up feedback and reviews (hopefully positive) on your products/services will aid in enhancing brand image/BRAND PERCEPTION in front of the cold market.
Let this mantra simmer at the back of your head: Community first, mission second, and ME third!