Do you want to develop a landing page that your users fall in love with? Then personalizing your website is the perfect solution. Proof is a great tool to use to personalize your website design to targeted visitors.
Personalizing a website goes a long way. It is a highly effective way to establish trust and authority among your visitors. You can show that you know them and you understand their expectations.
Most of the websites have similar types of content online. They have generic navigation and user experience.
So, personalized content can give you a leading advantage from your competitors.
All the big brands of the world follow this practice. Amazon, Facebook, Google, and Apple provide personalized content for their customers and enjoy more engagement and sales.
There are several other benefits of personalizing your website.
Let’s discuss them below:
Benefits of Personalization of your website
Massive improvements in conversion rates
Personalizing a website for the target market ensures massive growth in conversion rates.
By personalizing content, each user would get a different version of the same landing page. But most importantly, the content will effectively convert them as buyers.
Moreover, users also expect to get personalized user experience. 80% of consumers are more likely to purchase from the brands when they are given customized experiences, reports Epsilon.
As you personalize your communication, you can tap into the right mindset of users. Marketers have seen a 51% rise in conversions thanks to personalization.
Scale one to one connections
99% of marketers believe that personalization helps in advance customer relationships.
For a business to drive traffic online, building healthy relationships with prospects is key.
If you have a good relationship with your prospects, they would listen to what you say and follow your guidance. You’re more likely to provide a delightful customer experience that would make them purchase again or recommend your brand to their friends.
By personalizing your web content, you are creatively telling your buyers that you care about them.
Provide Better Product Recommendations
When your core focus is personalizing your website’s browsing experience for your visitors, you genuinely care about their user experience instead of focusing on promoting products that give you higher ROI.
You automatically provide them products that they are most likely to buy. You have numbers and metrics that depict the likelihood of a product to generate sales based on the buyers’ behavior on your website.
Eventually, your audience would start trusting your recommendations and take your offer if they find it profitable or useful.
Score Higher Engagement Online
Personalizing website content helps you deliver content that users would appreciate. Your content automatically offers what your targeted user wants to hear. Therefore, you will start seeing results on your dashboard in the form of social shares, purchases, likes, comments, etc.
79% of customers say that they would only engage in an offering based on their previous experience with an online brand.
Introducing Proof: An easy way to personalize your website for your visitors
Proof is a tool that helps you personalize your website. It is a SaaS platform where you track users’ behavior and deploy personalized landing pages to users based on their behavior online.
By personalizing your website your only focus is on delivering quality user experience to the targeted user. All your content, headers, images are aligned and edited as per your users’ expectations.
That means, personalizing a website is way more than writing code for your homepage’s attractive layout. You have to manage multiple versions of the same page and ensure that each user gets to see as per his traits.
Proof does precisely that. It also takes the heavy burden of programming. All your landing page’s source code is written and maintained automatically by Proof. You just have to mention personalized elements by dragging-and-dropping them in a website builder.
Key Features of Proof
Personalize Every Element on Your Site
I know it sounds too good to be true. Now, you no longer have to work with limited editing rights to personalize your landing page.
With Proof, you can personalize everything on your landing page. Unlike WordPress, Magento, or Shopify, you don’t even have to look at your source code to make some advanced changes.
Editing websites with Proof is like editing a draft on Microsoft Office. Just select anything you want to change, and do it using your keyboard and mouse.
Change Text, Buttons, CTA, and Images
If some parts of your text don’t sound right, you can change it right away. No need to go to a dashboard as you do in WordPress or any other content management system.
You can select the text you want to change, and that’s it. Start making changes on a live website.
If you want to upgrade the images in the header, you can easily do so in the user interface of Proof.
You can also change forms, form fields, buttons, and call-to-actions by just dragging-and-dropping elements.
Even if you wish to build a landing page from scratch, you can do with Proof.
Everything Is Drag And Drop, No Code Required
This is a groundbreaking advantage of Proof.
You can get several versions of the same page, without having to write a single line of code.
As already discussed, with drag and drop, you can modify, add, or delete anything.
Say goodbye to the standard and boring style of working with source code files in HTML, CSS, and JavaScript.
Just drag-and-drop anything you want to work with and make the necessary changes. Proof will take care of the changes in the database, backend, and frontend of your website.
Run Effective A/B Testing
When you’re personalizing your website, you have to keep testing different permutations and combinations of the content to see what works the best.
You have to deploy different versions for different objectives to analyze what and how your prospects respond to. But you cannot afford to deploy test landing pages one-by-one.
You need a robust A/B testing feature where you can deploy multiple versions of your landing page at the same time and monitor their performance.
Proof can help you with that. Again, you don’t have to write any code at all.
Based on your landing page’s funnel, you can run every test on practically any website segment. Whether it is the copy, images, texts, designs, forms, or call-to-action, you can run A/B testing on anything.
World-class Reporting Facility
Having a robust tracking platform at the place is essential when you run tests and have too many variables to monitor.
Because you want to monitor all the details that can help you make better changes and scale your business. Therefore, you need a robust yet user-friendly reporting tool to measure metrics quickly.
You get a real-time monitoring system to check the effectiveness of the version. Based on the users’ activity on the specific landing page, relevant metrics will be updated right away inside Proof’s dashboard.
Deploy Personalization Based on a User’s Behavior, Events, Traits, and Actions on site
What if you can have multiple versions of the same landing page both? But most importantly, a particular version is automatically shown to a user who fulfills certain conditions and traits.
Sounds exciting, right?
Imagine the level of deliverability and user experience you can provide if that’s possible for your website.
With Proof, you can’t show different variations of a particular landing page based on a visitor’s traits, events, and behavior of the site.
This will give you laser-focused targeting. Now, you can show different versions of the landing pages based on the customer journey, buyer’s stages, buyer persona, company size, industries, and other traits. You can also narrow down or expand your audience.
You can choose them based on user behavior. For example, they have viewed individual pages, submitted a particular form, provided their email address, industry, and organization they belong to and have specific email addresses formats.
Combined with certain traits that you have mentioned this week you get multiple versions and ensure laser focus targeting of your landing pages 200 maximum conversions stop
Integrate More Third-party Services Thanks to Zapier
Zapier enables advanced automation and integrates different web services with ease.
Want to integrate Stripe, Calendar, Magento, Typeform, Kajabi, SurveyMonkey, ActiveCampaign; now you can do that.
Not only will you get exposure to more services, but you can also better track the engagement on your pages and effectively convert more buyers.
Not to forget, all these integrations require zero codings from your end. Whether you want to integrate Zapier itself or other services through Zapier, you just have to do a couple of clicks and you are done.
You get a chance to integrate 1300 apps through Zapier and run effective personalization tests for your landing pages.
Plus, the tracking and analysis that you get through Zapier will also reflect inside Proof’s dashboard. So, you have the option to monitor the engagement on both dashboards now.
Implement Social Proofs with Few Clicks
Social proofs build credibility. It is imperative in this online world. 63% of consumers need to hear company claims 4-5x before they actually believe.
Proof understands this and has a dedicated tool just to show social proof.
With this, you can showcase how many visitors are online at a given time. And you can showcase recent purchases through a pop-up on your website. You get hot steaks to show the number of people who have signed up for your services.
Who Will Benefit The Most from Proof
Any Industry Where Traffic is Expensive
Do you belong to a niche where bringing relevant users to your landing page is expensive? Then the Proof is a must-have tool for your website’s growth.
By expensive traffic, I mean that you have to spend a lot of money to make people visit your landing page and read your stuff.
Industries where PPC costs are expensive or competition is enormous to get more impressions on search engine result pages, or ad buying platforms must take every visit very seriously to get better ROI.
That’s when you can focus on providing seamless user experience to visitors through personalization so that you can convert maximum visitors and generate better profit.
Since almost every user is fond of personalized content, you can leverage that expectation by personalizing your landing page through Proof and get higher engagement.
SAAS Companies
You are providing software as a service, then Proof is a great fit to meet your website’s goals to get more signups, purchases, and engagement.
Proof will help you entertain website visitors dynamically by personalizing content.
You can run A/B tests on landing pages and see which version works the best for maximum sign-ups and conversions.
You can implement different metrics and use social proof on your website to mention the credibility in front of your website visitors.
You can show data of recent conversions through pop-ups on your website to showcase your brand’s credibility.
Whenever new signups, leads, or purchases happen, you get to showcase them as social proof on your website using Proof. You can mention custom messages and images for the same.
If a new customer revisits your website, you can prevent them from seeing their own notification.
You can configure live watching count to show how many people are currently viewing the same content. With this, you can generate the authenticity and credibility of your brand and website.
Affiliate Bloggers
In an affiliate marketing website, the layout, page elements, and content play a vital role. Because they have to establish trust, genuineness, and connectedness with the readers.
With Proof, you can deploy A/B testing for landing pages exceptionally quickly while also maintaining different metrics to track engagement.
All the features mentioned so far are a perfect fit for affiliate blogs.
You also can use another feature known as Flexible URL Matching. For instance, if your test has multiple versions of the landing page, each has a unique URL. With Flexible URL Matching, you can acquire all those data and track them in a single dashboard.
You don’t have to create separate tracking for different versions of the same landing page.
Course Creators
You are selling courses online, then Proof is the right tool to personalize your landing page and get more students enrolled.
Plus, if you are using platforms like Lajabi, you can seamlessly integrate it in Proof through Zapier.
As a course creator, you won’t have to look into web development activities. Therefore, let Proof handle all the heavy lifting while you focus on providing value and monetize your skills.
Consultants
If you’re a professional consultant of a particular field, you can showcase your portfolio and skills to the world using Proof.
With its page builder, you can drag and drop elements without having to code anything at all.
Moreover, you also don’t have to work on the technical stuff of web development. And also, don’t have to worry about your website’s security.
You can rely on Proof’s fast servers of Proof and responsive web page elements to cover all the demographics and prospects with ease.
Things You Must Be Aware of Before Using Proof (or similar tools)
There is no doubt that Proof is a robust website personalization tool. But before you use it on your website, you have to keep few things in mind:
GDPR and Other Privacy Laws
Remember that people’s privacy is the internet service provider’s first priority along with the Government of the world.
So, before you start scraping users’ data, go through the privacy laws of the geographical location.
Make sure you know the GDP policy of the locations that you are targeting and working from.
You are paying for Proof’s data capturing features, so you should not end up with a realization of not being authorized to collect the data. Therefore, research thoroughly before making a purchase.
Without the Data, only Limited Personalizations can Happen
You have to know that tools like Proof deploy personalizations based solely on data.
Only then can you build rules to deploy personalized landing pages to specific types of audiences if you have data.
You cannot expect Proof to figure almost everything on its own and provide you different versions of personalized pages.
You Need to Know Your Audience
This is important. When you are personalizing your website, you should already know about the targeted users.
If you have implemented persuasive copy added right elements, but the users don’t resonate with them, then your hard work will go in vain.
It’s Not For Starters
Proof is not for beginners. It is for people who understand how marketing and advertising work to bring sales.
It is for people who understand buyer psychology but lack the technical capacity to make the necessary changes on the website at a quick rate.
Plus, the tool’s features and analysis are too advanced to be used effectively by the people who are just starting their blog or website.
You Need Decent Traffic on Website to Reach Conclusive Results
To make those personalizations generate results for you, you should have an audience.
Make sure that you are signing up for Proof only if you are getting a few thousand unique visitors per month. Because only then can you make the full use of the tool.
You Have to Come Up with Scalable and Creative Testing Methods
Proof is only effective if you perform tests. The more you check, the stronger your database becomes to personalize your website.
Just signing up for the tool won’t guarantee results.
You have to be creative and analytical enough to come up with different testing methodologies. You have to implement innovative approaches to varying stages of your funnel to maximize your results.
Pricing
Proof has two products: Experiences and Pulse.
The pricing of these products varies depending on the number of visitors you get from your website.
Considering you have at least 10K visitors per month, the Proof Experiences’ basic plan, Essentials, costs $599/month. There are two other plans Growth ($799/month) and Scale (custom pricing).
There is no trial period. You have to order a demo.
With Experiences, you get Clearbit Reveal addon for personalizing the browsing experience for cold visitors. It has over 80 filmography traits for providing a customized experience.
Proof also provides strategic consulting services starting at $2,000. You can also hire them to structure the data and implement personalization on your site for $5,000.
Proof has a social proof notification tool, known as Pulse. It will maintain the curiosity of users on your website and encourage them to buy your products.
Pulse’s basic plan starts at $66/month when building annually. And it comes with a 14-day trial.
Proof Pros
Scalable Personalization at Scale Without Coding
Brands can build great websites on their own. But only personalizing web experience can provide stellar growth to profits.
When it comes to personalization, you need to have technical abilities to deploy necessary changes quickly.
But not with Proof.
That’s where Proof proves its worth. You can have a scalable personalization easily without worrying about the programming of the website.
With features like A/B testing, robust website builder, and dynamic reporting, implementing scalable personalization is quicker more comfortable with Proof.
Excellent Value for Money for High or Medium Ticket Sales
If the average order value of your product is in hundreds or thousands of dollars, then personalizing your website becomes more important.
If you manage high or medium ticket sales, then Proof is a life-altering tool.
You can automate growth and customer onboarding using Proof. With its enormous features and advanced marketing support, you can entertain, pursue, and convert website visitors quickly and effectively.
Provides an Excellent Competitive Advantage
If you are into a competitive niche and your competitors are already providing excellent user experience, then Proof is your trump card to outperform almost everyone.
With its features and robust quality, you get an unfair competitive advantage in your industry.
This competitive advantage will help you implement dynamic personalization for your digital communications. You can nurture your prospects like never before and convert them as lifelong buyers.
Proof Cons
It’s Pricey
Yes, and that’s the only downside of the tool. However, this is a crucial factor for any business owner because expensive pricing might result in not buying a particular product.
If you are a budget blogger or own a small business, investing a few hundred dollars per month just on personalizing your website is a costly business deal.
Proof Experience Does Not Have a Trial Period
Proof Experience is one of the tools of Proof does not provide a trial period.
So, you have to order a demo to experience the tool.
Proof Alternatives
ProoveSource (comes with a free plan)
ProoveSource has an easy installation process, just like Proof.
It also supports third-party integration. You get custom notification of events on-site and can implement scarcity and real-time visitors numbers.
It has Shopify and WooCommerce native applications. And it is affordable compared to Proof.
Notifia.io ($9/month)
Notify has got 30 pre-built widgets that impact users’ behavior.
You get in-app notifications by sending emails and collecting feedback from the users. It also has a stronghold on website tracking.
You can apply custom text, images, and layout for personalizing your website. You get upselling features and implement social proofing through cards and pop-up notifications.
Fomo ($19/month)
FOMO does not provide a variety of features.
It has got good A/B testing and social proofing features for personalizing web browsing experience.
Conclusion
So, that’s how you can use Proof to personalize your landing pages.
Again, make sure that you are making the best investment for your website personalization activity before buying the tool’s premium plan.
I would recommend you go with the 14-day trial period or request a demo and experience the tool and see how it works for you.
I’m excited to know what you think. Are you going to try this tool? Let me know in the comments below.
