About The Author
Founder - Internet Lifestyle Hub
Siddharth Rajsekar aka Sidz is the founder of the Internet Lifestyle Hub, one of the world’s largest communities for coaches, trainers, teachers, and experts with over 20,000 members.
As an acclaimed lifestyle entrepreneur, Business World's 40 under 40 award winner, and international speaker, Siddharth has trained over 500,000 people in the last 10 years. Recognized as one of India’s leading and sought-after “info-marketing” specialists, Siddharth has worked closely with renowned International experts like Robert Kiyosaki, T Harv Eker, Tony Robbins, Brian Tracy, and Jack Canfield.
After running many multi-million-dollar online campaigns for companies and helping people make money online in the last 10 years, Siddharth has developed and perfected the Freedom Business Model. The Freedom Business Model focuses on helping people take their expertise online and building a super-profitable digital coaching business, without an office or employees.
His mission is to reform the education and employment system by building a new breed of Digital Leaders, based on the core principles of humanity and simplicity and by enhancing one’s social skills, happiness, and overall productivity.
He is the author of this book, “You Can Coach” which decodes all the steps for experts to successfully PLAN, LAUNCH, and GROW a digital coaching business to six figures a month. Wearing multiple hats, Siddharth is a husband of a loving wife, a father of 2 boys, a minimalist, futurist, spiritualist, a YouTuber who has published over 300 videos, as well as a podcast host!
1. Are You Cut Out To Coach Digital Marketers
“Marketing” is all about creatively presenting your business, product, or service to your market to increase sales. We all know that.
“Digital Marketing” is how we use internet technology and information-based platforms to effectively reach out to our target customers. Digital marketing refers to the use of digital channels and strategies to promote products, services, and brands to reach and engage with potential customers online. It encompasses various online marketing techniques and platforms, including websites, search engines, social media, email marketing, content marketing, online advertising, and more. Essentially, the marketing messages mostly remain the same, but the media has changed.
Digital marketing leverages the power of the internet and digital technologies to connect businesses with their target audience, build brand awareness, drive website traffic, generate leads, and ultimately, increase sales and revenue. It provides businesses with the opportunity to reach a wide and global audience, track and analyze campaign performance, and optimize marketing efforts based on data-driven insights.
Digital marketing has become increasingly popular and effective in recent years due to the widespread adoption of digital technologies and the Internet.
Digital marketing has gained immense popularity due to several factors:
Widespread Internet Usage:
The widespread adoption of the Internet globally has created an environment where businesses can reach a massive audience. With billions of people using the internet regularly, digital marketing provides an opportunity to connect with potential customers on various online platforms.
Increased Mobile Usage:
The rise of smartphones and mobile devices has significantly contributed to the popularity of digital marketing. People are increasingly using mobile devices to access the internet, consume content, and engage with brands. This shift has led to the emergence of mobile-focused marketing strategies, such as mobile advertising, app marketing, and location-based targeting.
Digital marketing offers powerful targeting capabilities that allow businesses to reach their specific target audience with precision. Platforms like social media and search engines provide sophisticated targeting options based on demographics, interests, behaviors, and more. This level of targeting ensures that marketing efforts are directed toward the right audience, increasing the chances of engagement and conversion.
Digital marketing often offers cost-effective alternatives to traditional marketing channels. For example, running digital ads can be more affordable compared to placing print ads or TV commercials. Additionally, digital marketing provides opportunities for businesses of all sizes to compete on a level playing field, as even small businesses can reach a global audience with a modest budget.
Digital marketing allows for precise tracking, measurement, and analysis of marketing campaigns. Businesses can gather data on various metrics such as website traffic, engagement, conversions, and ROI. This data-driven approach enables marketers to make data-backed decisions, optimize campaigns in real time, and improve overall marketing effectiveness.
Interactive and Engaging Experiences:
Digital marketing allows for interactive and engaging experiences with the audience. Social media platforms, content marketing, live videos, and interactive ads enable businesses to create meaningful connections and foster brand loyalty. These engagement opportunities help businesses build relationships with customers and establish their brand identity.
Flexibility and Real-time Adjustments:
Digital marketing provides the flexibility to make real-time adjustments to marketing campaigns. Marketers can monitor campaign performance, make data-driven optimizations, and adapt strategies based on audience responses. This agility allows for quick adjustments and the ability to respond effectively to market changes.
Digital marketing transcends geographical boundaries, allowing businesses to reach a global audience. With the Internet, businesses can expand their reach beyond their local market and target customers in different regions or even internationally. However, it's important to note that the effectiveness of marketing methods can vary depending on various factors, including the target audience, industry, and specific goals of the marketing campaign.
The combination of these factors has propelled the popularity of digital marketing, as businesses recognize the vast opportunities it presents to reach, engage, and convert potential customers in the digital era.
Digital marketers can benefit from having a coach for several reasons:
Digital marketing is a vast field that encompasses various disciplines and techniques. A coach can provide guidance and training to help marketers develop and improve their skills in specific areas such as search engine optimization (SEO), social media marketing, content creation, paid advertising, analytics, and more. Coaches can offer personalized advice, best practices, and industry insights to help marketers enhance their expertise and stay up-to-date with the latest trends and strategies.
Accountability and Goal Setting:
A coach can help digital marketers set clear goals and objectives, create actionable plans, and hold them accountable for their progress. By working with a coach, marketers can establish a structured framework and receive regular feedback, ensuring they stay focused and motivated toward achieving their targets.
Coaches can provide valuable strategic guidance in digital marketing. They can help marketers identify the most effective channels, techniques, and campaigns to achieve their marketing objectives. Coaches with industry experience can share insights, case studies, and real-world examples to help marketers make informed decisions and develop effective strategies.
Problem Solving and Troubleshooting:
Digital marketers may encounter challenges and roadblocks in their campaigns or projects. Having a coach can provide a fresh perspective and expert advice on how to overcome obstacles, optimize campaigns, and troubleshoot issues. Coaches can offer solutions based on their experience and expertise, saving marketers time and effort in finding effective solutions.
Personal and Professional Development:
Coaches can assist digital marketers in their personal and professional growth. They can help marketers develop their leadership skills, improve communication and collaboration, enhance time management and productivity, and foster a growth mindset. Coaches can also provide guidance on career advancement and help marketers identify and capitalize on new opportunities in the field.
Support and Motivation:
Working in digital marketing can sometimes be challenging and demanding. A coach can provide emotional support, motivation, and encouragement during difficult times. They can serve as a sounding board, providing a safe space for marketers to discuss their ideas, concerns, and aspirations.
A coach can provide valuable guidance, expertise, and support to digital marketers, helping them enhance their skills, achieve their goals, overcome challenges, and accelerate their professional growth in the dynamic field of digital marketing.
What are the requirements to become a coach for digital marketers?
To become a coach for digital marketers, there are several requirements and considerations to keep in mind.
Coaching is about more than just answering questions - it's about helping digital marketers reach their full potential by providing them with tools and resources that will allow them to do so.
What seasoned coaches do comes naturally to them, it’s a lot like breathing underwater. It runs smoothly because they know how to breathe properly.
To be a digital marketing coach, you need a combination of skills, knowledge, and experience. Here are some things that are typically required to be an effective coach:
1. Business expertise:
You should have a deep understanding of business fundamentals, including marketing, sales, finance, and operations. Most coaches want to make a difference. But it's important to let people know that you have the processing skills for helping people deal with their stuck places and that you will help them identify and release limiting beliefs. The two things that stop people more than anything are that they either have limiting beliefs that they're not aware of or they have fear.
Sometimes it's just a lack of knowledge, a lack of know-how, a lack of skill sets, or a lack of a proper mindset. One needs to be good at those things to help people break through and have these transformational moments. If, as a coach, you ask your students a series of questions that lead them to an "aha" moment, you will have achieved your goal.
2. Coaching skills:
You should be able to ask powerful questions, listen actively, and provide feedback in a way that helps entrepreneurs develop their skills and achieve their goals. You have to come from a place of service. Your clients shouldn’t have to wonder, "Are you in this for yourself?" "Or are you in this for me?
3. Empathy and emotional intelligence:
You should be able to empathize with your clients and understand the emotional challenges they face when starting and running a business.
One of the most important qualities of a coach is empathy and understanding. As a coach, you should learn how to walk people through a sequence that includes getting in touch with their life purpose. Coaches should be able to put themselves in their client's shoes and understand their struggles, fears, and aspirations. A good coach will take them through the sequence of clarifying their life purpose, creating a vision that's aligned with fulfilling that purpose, setting specific goals, and learning about affirmations and visualization. They should be able to provide a safe space for digital marketers to share their work and ideas without fear of judgment or criticism.
4. Experience as a digital marketer:
Ideally, you should have experience starting and running your own business, as this will give you firsthand knowledge of the challenges and opportunities your clients face. Most people are afraid of rejection, so they don't ask for what they need. That's a very important thing, to figure out and work through, but we all have to start somewhere, and you're not going to be perfect when you start.
Walk the talk:
You don’t have to be a millionaire yourself to become a coach. If you have successfully understood the principles that you are teaching, you are allowed to talk with authority about them. You have to be living the truth that you are coaching about. So if you're teaching people, they need to be 100 percent responsible for their lives. Not blame, not complain, and not make excuses. You must be living that because your vibration, your truth, will be transmitted to others as you speak. If you're just teaching something you read about in a book, that comes through to people. They can tell that.
5. Knowledge of the industry:
Depending on the type of marketers you work with, you may need specialized knowledge of the industry they operate in. If you know the combination of a lock, it doesn't matter if you're black, white, young, old, went to university, or weren't smart. The lock has to be opened with a set of numbers, and if you do them the right way, in the right order, and at the right time, you can unlock this thing called success.
6. Continuous learning:
As a coach, you should be committed to continuous learning and development. This will enable you to stay up-to-date with the latest trends and best practices in coaching and business. You should be learning as you're teaching, and also living, as much as possible, with that integrity. People can pick up on someone who's not real. Tony Robbins, the life and business strategist, advises CANI - constant and never-ending improvement. Constantly watch YouTube videos, TED talks, and reading books.
7. Communication Skills:
Effective communication is essential for a coach to be able to convey their ideas and feedback to their clients. Be articulate, and learn how to communicate your concepts in a way that resonates with your students. You should be able to take complex ideas and explain them in a very easy-to-understand way using metaphors and stories. A coach should be able to provide constructive criticism in a way that is clear, respectful, and actionable. They should also be able to listen actively to their client's concerns and questions and provide relevant answers and guidance.
8. Positive Attitude and Motivation:
A coach should have a positive attitude and be able to motivate their clients to overcome obstacles and reach their goals. They should be able to provide encouragement, praise, and support that can boost their clients' confidence and inspire them to keep moving ahead. A coach who can create a positive and motivating environment can help aspiring marketers stay motivated and on track with their projects. When you're having failures, when the world's not responding as fast as you'd like it to all the things you're trying to either do, market, sell, or accomplish in the world, how do you keep yourself in action? That's the bigger question. How do you stay motivated when you have setbacks?
"Every master was once a disaster"
- Alex Mendoza
Overall, coaching requires a unique set of skills and experience. By combining business expertise, coaching skills, empathy, and continuous learning, you can help entrepreneurs achieve their goals and build successful businesses.
To be a digital marketing coach, it is important to have the right mindset to maximize your effectiveness. Aspiring marketers will want to know that you really care about them and that you're there to support them in being successful.
1) Be patient with your clients- they're going through a lot of changes
2) Give constructive criticism when needed; every little bit helps.
3) Stay positive about their journey; it's not always easy, but they can do it.
You have always had an interest in coaching, and you are finally ready to take the plunge. What do you need to become a coach? As a coach, you can't just talk about your field of expertise - other people can find this information on their own. Instead, focus on advising others based on your experience. There are essential skills and qualities coaches should possess if they want to be successful at making money as well as helping those around them live better lives.
If you are ready to find out what it takes to become a coach, keep reading!
2. Creating A Curriculum
Today, we’re living in a world where people can Google whatever they wish, and they get thousands of options. Today, people do not lack information. They can spend hours and hours researching on YouTube without finding a solution to their problem.
What people want is a clear-cut path to achieving their goals, and they want it fast. What people will pay you for is not the volume of information, but how simple you can make it for them. How fast can you get them a result?
Before deciding to take action and achieve results, the student must first develop the proper mindset, and to do so, the roadblocks that are holding them back must be removed. This is a list of books that you should recommend to your students.
1. Thou Shall Prosper
Ten Commandments for Making Money-by Daniel Lapin. Principles on which Jewish people build wealth while debunking the myths about their reputation. The true principles of wealth creation show that creating true wealth is a spiritual activity if you do it with the right mindset and perspective.
2. Becoming Supernatural
How Common People Are Doing the Uncommon-by Joe Dispenza. Tracking brain frequency and how you can change your life through spirituality. Understanding the link between spirituality and science
3. Think Simple
How Smart Leaders Defeat Complexity-by Ken Segall. How Steve Jobs used product design, simplicity, consumer experience.
4. The 80/20 Principle by Richard Koch
Pareto's principle is evaluated as per the 80/20 rule. How 20% of your efforts can reap 80% of your results.
5. Hackers and Painters by Paul Graham
Abstract thinking and coding to do things beyond boundaries. By thinking outside the box, you can bend and break the rules.
6. Super Thinking
Upgrade Your Reasoning and Make Better Decisions with Mental Models -by Gabriel Weinberg. mental models to think out of the box and better decisions
7. The Membership Economy
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue eBook-by Baxter, Robbie Kellman.
8. Zero to One
Notes on Start-Ups, or How to Build the Future -by Peter Thiel. How to dominate your market with amazing ideas. How to build reachability, and achieve phenomenal growth over the long term to reach out to a large number of people.
9. Atomic Habits
An Easy and Proven Way to Build Good Habits and Break Bad Ones -by James Clear. Focus and discipline make all the difference
10. Influence, New and Expanded
The Psychology of Persuasion, -by Robert B. Cialdini. Sales, and psychology of conversion. Persuasion, sales, and buying triggers.
11. Lead the Field by Earl Nightingale
Your market/niche/space and how to position yourself. Leadership and building community for revolutions and movements
The Disciplined Pursuit of Less -by Greg McKeown. Simple living and high thinking. Have less but have the best and you will be free
When you incorporate success stories into your curriculum, they will create mind shifts for the new people who are joining your student community. They should feel like, "Wow, if this person can do it, I can do it.” That shift is what you must install at the start of your course.
When you’re designing a program or a course for speakers, you need to bring your personality into that. When your teaching reflects your personality, people will connect with you.
When people realize that you're not there solely for your profits but for their benefit, that’s when the needle will move on your revenues.
Every part of your curriculum should be a reflection of you. Once more, they get the experience of saying, “Wow, I’m at the right place at the right time.” This is the best customer experience you can hope for. The quality of your product is not what you think of as quality; it happens when your customer feels that they are getting the best value for the money that they’ve invested and they’re able to get the information in a remarkably simple, smooth, and sublime way. When you do this, you don’t have to “market” quality; quality speaks for itself.
These are the fundamental components and techniques of digital marketing:
Search Engine Optimization (SEO):
This is where you make it easy for Google, Yahoo & Bing to find your content.
Pay-per-Click Advertising (PPC):
Placing Targeted Ads On Search Engines Or Other Websites, Where Advertisers Pay Only When Users Click On Their Ads. This Is Where You Can Put In Some Bucks On Ads To Reach Out To Your Target Market.
Social Media Marketing:
Promoting products and services through social media platforms to engage with the audience, build a brand presence, and drive website traffic.
Creating and distributing valuable, relevant, and consistent content such as blog posts, videos, infographics, and ebooks to attract and retain a clearly defined target audience.
Sending targeted emails to prospects and customers to build relationships, nurture leads, and promote products or services.
Collaborating with influential individuals on social media or other digital platforms to reach their audience and promote products or services.
Partnering with affiliates who earn a commission for promoting and driving sales through their own marketing efforts.
Online PR and Reputation Management:
Managing online reputation, monitoring brand mentions, and engaging with customers and influencers to maintain a positive brand image.
These are just a few examples, and the field of digital marketing is continuously evolving, with new technologies and strategies emerging regularly. Effective digital marketing requires a deep understanding of the target audience, strategic planning, consistent monitoring and optimization, and staying up-to-date with the latest trends and best practices in the industry.
The fundamentals of digital marketing must include the following
1. The Website
Your website is the hub of all your online activities.
This is like your own office, where customers can walk in and find out more about your company. Some of the key aspects to note while building your company website are:
2. SEO: Search Engine Optimisation
The internet has tons of information today, and sometimes finding things can be hard. The whole aspect of optimising your content for search engines is to use those keywords and phrases while building your web content.
Some of the important points to note with SEO are:
Quality Content is King: The more you provide value and write in a way people would understand, search engines like Google and Bing will start ranking your websites.
Off-Page SEO: Once you have your content published, off-page SEO is where you get other external sites pointing to your website. Think about it as celebrity status. When many people point to one person, that person becomes famous. The same applies to your website. However Google is getting smarter by the day, and they look are the relevance of the websites which point to yours.
Long-Term Game: SEO is a long-term game. By blogging regularly and updating your website with more and more useful content, there is a high chance that you will win the SEO game.
3. PPC: Pay Per Click Advertising
Think of this like newspaper ads. A lot of businesses advertise in newspapers by spending some money on a medium where there’s a substantial reader base.
The same applies to PPC. Here’s where you have the opportunity to pay some dollars to platforms like Google, Facebook, Twitter, and more to get your company’s message in front of the right target audience through digital marketing.
Some of the important points to note with PPC are:
Super Targeting: Unlike newspapers, you have the power to super-target your customers using PPC ads. Example: I can target a 28-year-old male, who lives in Chicago and likes Metallica – and can run a Metallica album promotion to him.
Don’t Burn Your Money: As easy as it is to target, it’s also crucial that you do not burn your money without having the right advertising strategy. Important: Please do not run ads sending people to the homepage of your website. You will lose money. Rather, set up a landing page using a system like Instapage or Optimizepress to make it more fruitful.
Choose Your Advertiser: Based on the type of business you’re in, choose which would be the right platform for you. You can run PPC ads on pretty much all the big platforms like Google, Facebook, Twitter, Youtube, Bing, Pinterest, etc.
4. Customer Communications
Your relationship with your customer does not end once they buy from you – it actually begins. The whole aspect of customer communication and loyalty programs is a fantastic way to get repeat sales and increased revenues from your existing customers. This is a very important aspect of digital marketing that many businesses miss..
“On average, loyal customers are worth around ten times the value of your first order.”
Some key points to note when it comes to customer communications are:
Response Time: Be quick to reply to any grievances of your customers as they voice their opinions online.
Build Loyalty: Find ways to reward them for their loyalty. The more they engage with your brand online, find ways to keep them happy, as they are your best customers for repeat business.
Communicate Uniquely: Do not templatize your customer communication messages. It has to be personal.
CRM Systems: Pick some good customer relationship management systems to track all this activity with your teams.
5. Outbound Email Campaigns:
Even though Gmail has a promotional mailbox now, a lot of people still check their email every day, and outbound email marketing is a very effective way to get your customers aware of your new products and services.
A few important things to note when it comes to outbound email campaigns:
Be careful when you buy lists. Do not load them into any system like GetResponse or Mailchimp immediately.
Do not blast to a cold list from your company domain, it could get blacklisted and all your company emails could go to the junk folder.
Partner with credible companies who have been doing this for many years. They will guide you on how to go about it in the best way.
Drive all the traffic into a lead capture page and then nurture those leads that have opted in.
Personalise your emails, for better open rates.
Track everything: Open Rates and Click-Through Rates of your emails.
6. Inbound Lead Nurturing Campaigns:
This is the step that comes after PPC or outbound email campaigns. This is where all that traffic actually opt-in to your email marketing system so that you can nurture that lead into an actual sale.
Experts recommend a system like GetResponse, which can handle the whole lead nurturing aspect.
Some important points to note when it comes to inbound lead nurturing:
Use good systems (like Getresponse) to manage your lists.
Schedule a regular newsletter to give more value and info about your products and services.
Track your stats every day. Open Rates and Click Thru Rates.
The key aspect of lead nurturing is knowing what your prospect really wants, and structuring your whole campaign around your prospects’ needs.
This is one of the most important pieces of digital marketing, as the fortune is in the follow-up.
7. Social Media Marketing
This is where all the fun and engagement happen. Platforms like Facebook, Twitter, LinkedIn, Instagram, Youtube, etc. provide a great scope for you to entertain, engage, and make your customers aware of what your business stands for and how it can help them.
Every platform is different, which is why experts conduct exclusive SOCIAL MEDIA WORKSHOPS across the world, educating business owners on how to effectively use each social media platform.
Some key points to note when it comes to social media:
Do not syndicate the same message into all platforms. Look at how you can customise content for each channel.
Spend 80% of your time developing a content strategy which revolves around your customers’ needs. 20% of your time will go in execution.
Do not treat social media as broadcast media. It’s not a poster board.
Think about the word ‘social’. It’s all about two-way communication.
If you’re able to get this piece right, you can actually gain a lot of momentum in terms of visibility, branding, awareness, and organic traffic to your website.
8. Content Marketing
Though social media also has a part to play in content & digital marketing, this has been segregated specifically to note that you can do much more on content – in order to give value to your customers.
“Content Marketing is the art of selling without selling.”
Some critical aspects of Content Marketing in the digital marketing landscape:
Blogging: The fact that you are reading this blog itself is an example of how you can provide value through high-quality content. I have made tons of money by blogging, and you can learn that tool
Podcasting: This is one step above. This is where you can give even more value than a textual blog, by way of audio tips or interviews
Info-Graphics: This is where you can visually represent complex data in order to communicate with your customers.
TV Shows On Youtube: You can even start off your own TV series on Youtube educating and entertaining your customers about your brand.