In this video, you will learn about deep consumer psychology. I’m gonna be sharing how people buy stuff online and why they buy.
Buying is always an emotional decision it is a never a logical decision, we rationalize it after only we purchased something. So if you are going to do stuff online if you are able to demonstrate or tap into the emotions of the buying experience you’ll have much higher conversions.
If you want to increase your sales, you have to give people the experience of what they gonna feel emotional after they purchased the product.
27 reasons why people buy:
- Fear
- Desire
- Safety
- Adventure
- Significance
- Relationships
- Health
- Success
- Sense of Purpose
- Growth
- Appreciation
- Save Time
- Faster
- Better
- Cheaper
- Security
- To Be Attractive
- Comfort
- Happiness
- For The Story
- Because It’s New
- Trust In the Brand
- Bored
- Nostalgia
- Addiction
- Exclusivity
- To Be Worthy
If you find out which emotions are alignment with your particular product or service and then if you craft your entire sales process based on this you are going to get 10 to 20 times conversions than before.
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What impacted you the most in this video? Comment below.
2 replies to "27 Ways To Get People To Give You Money (Consumer Psychology)"
Buying is alwauys an emotional decision
Top 2 psychology of people buying
Fear- people want to avoid pain.
Desire-More money , better desirable life , better results
Safety-Fear of unknown
Adventuee- Adrenal rush,
Significnce- Feel significant, Score card in business is ur bank account.
Low phase in my life i made these payments.
Better relationship
Better health
Success- I have done it. Achievers……
Sense of Purpose- Apple……for brands. I am not going to be in group but unique.
Growth- They want to grow
Appreciation- Women buy jewllery, life style oriented products
Save Time- Uber, Swigy
Faster- Speed,
Better-
Cheaper-Amazon ….looking for cheaper things. Best deals
Security-School abmission for child, secure the childs future
To Be Attractive- Look cool
Comfort-Travel ticket ..crapy bus ..upgrade for comfort
Happiness- Charity ..feel good..Part with money.
For The Story-photograhs captured
Because It’s New-iphone..
Trust In the Brand-nike..stood the test of time.
Bored-want something new
Nostalgia-meetup with friends..buy to remember the past.
Addiction-
Exclusivity
To Be Worthy
Awesome Priyanka !Great Insights!