Do you want to become a better copywriter? Just as water is the core element in our body, words are the core of your business. You will see an exponential growth in your business if you get better at expressing yourself using words.

What is covered in this episode?

What are the 5 different media where you will need to use words?
The 5 step system to improve your copywriting skills.
Where to consume the right information to improve your copywriting?
How to produce content that attracts your readers?
A simple 3-step formula to create an impact even if you are brand new.
siddharth rajsekar

Sidz is a college drop-out, "musician turned digital geek", a spiritually grounded minimalist, father of 2, and husband of a loving wife. He founded the Internet Lifestyle Hub in 2018 to fix the education and employment system for good. Currently, he is helping over 20,000+ coaches, teachers, and experts digitize their knowledge. He’s an international best-selling author of the book You Can Coach and is on a mission to help 1,000,000 people live a lifestyle of freedom!

    45 replies to "5 Step System To Become A Better Copywriter"

    • NILOY KUNDU

      #ilhdeeplearner
      #ilhfamily
      #ilhdeeplearner
      words have the power and words are the core of influencing people.
      The pillar of 80 percent of a knowledge business success depends on words.
      It should be specific, crisp and to the point.
      5 medium where copy writing is used in today’s age
      1.social media-facebook posts,instagram,linked In story
      2.e mail -it is our own digital assets
      3.blogging –
      4.messenger – it is very formal and short type writing
      here is the 5 Step System To Become A Better Copywriter
      a.consumption- put good things in head,
      follow some top level influences for consume the right contexts
      go through swiped.co
      b.build a scarp book of power words
      c.start posting short note in social media
      d.long post production
      e.by producing more and more content customize very own pattern of writing
      before posting any email marketing system, we have to check out also these element also
      that’s are arising the curiosity, make an emotional connect with people and last one is call to action

    • THANKAPPAN

      The five-step system is amazing. Actually, I write small content.But not following any workable method or system. This has to be practiced.

    • Rims

      Brief #ilhdeeplearner

      CONTEXT

      Words are fundamental blocks.
      Cyclical steps of copywrting
      Social media is external media for attracting.

      Whereas for nurturing core media is email copywrting, you can also go for blogging, messenger copywrting.

      In order to get one’s message really fast keep it clear, concisr and crisp.
      5 steps
      1)Your content consumption should be in a way that it acts as a raw material .

      Solution:make a list of top 5 influencers and find whether you are absorbed in their texual content. One website like swiped. Co can get u good copywriting material. There are two types of copywrting :Creative (ad agency aim is to generate curiosity but not sale) and Direct response (here they write to generate sales)

      2)scrapbook of Power words that is words that attract.

      3)Production like short notes on linkedin or fb bcoz learning to share can make u learn even faster.

      4)long post all about voicing one’s opinion on fb page, personal email or linkedin.

      5) observe your own patterns or your personalized formula developed over time.

      Then again back to step 1 as it is cyclical πŸ™ƒ

      Sone quick tips for content

      1)Arouse curiosity inorder to bring attention

      2)stir enotions in heart for better connectivity

      3)Call to action which means direct them to some place.

      • Siddharth Rajsekar

        Lovely notes shared Rims!! Keep connecting with me on my future episodes. Looking forward to reading your notes.

    • Debasmita Basu

      First of all a big Congratulations to you , for your 100th Episode. Wooohoo.Understood the power of Words through Copywriting , I was confused till date about Email Marketing using Copywriting , this session helped me a lot, and given me a Clarity.

      Lesson Learned –

      As mentioned Words have powerful , and it is the core to influence people through videos ,writing text, as you rightly put an example of 80% of your body is composed of water .Similarly 80% of Business is revolved around Words.Crisp ,consider,powerful and impactful way will attract the right type of Audience.

      5 Steps to follow in Copywriting-

      Where all the Copywriting used-

      1. Social Media – like YouTube, FB , Instagram, LinkedIn to share valuable ,meaningful , insight ,using simple word.

      2.Email – Which is a very powerful tool , Copywriter own the Digital Asset , to influence people to convert the lead into their Customer.

      3.Bloggers – Blog Posting ,-expressing words using Bullets and explain the knowledge in short paragraphs

      4.Messenger Copywriting- Crisp ,short, quick updates-

      Sales Page ,long form videos and podcasts.

      Steps to be followed-

      1. Consuming- Consuming the right and relevant content from right influencer ,and to bookmark them , to have discriminate between Creative Copywriter-Ad Sales , and Direct Response Copywriter- those who are relevant and informative for conversion of Leads into Business.
      To follow -Swiped.co
      2. Scrapbook – which is the ideas of powewords.
      3.Start sharing small posts in any social media as Consuming to Production.
      4.Long Posts – Voice out your Own Opinion
      5.To develop Formula
      6.Refine the Formula

      3 Elements Attract
      Curiosity , Emotion and Call to Action.

      #ilhdeeplearner
      #ilhfamily

      • Siddharth Rajsekar

        Thank you Debasmitha! Yes, it’s been one amazing journey crossing the 100 mark and now going for the 1000 mark!

    • Anita

      Excellent-description

    • Leelavathy

      Thank you, Siddharth, for giving this amazing information.

      You have given a nice homologue for copywriting- 80% of water in the body, the same way 80% of power ful words in the posts made to facebook, youtube description, instagram, linkedin, emails, blog, messenger to influence the audience.

      The 5-step system of consumption (reading posts of influencers, blogs and website swiped.co), building scrap book of power words, short and long posts on facebook, linkedin and developing own formulas was fantastic which gave more insight to copywriting.

      The simple formula developed by you which includes elements of curiosity, emotion and call to action to be incorporated in any copywriting is a very good suggestion to be seriously considered.

      #ilhdeeplearners
      #ilhfamily

    • Deepthi Janga

      #ilhdeeplearner #ilh
      This podcast has accurate info related to copy writing. Engaging the audience, creating relevant copies and directing them to taking the right action steps is valuable piece.

    • Jaya Poojitha

      #ilhdeeplearner
      #ilhfamily

      My takeaway from the podcast:
      * Better copywriters are great at video creating as well
      * Textual copy writing can be implemented in social media, emails, blogs and messenger
      * 80% of the success in business revolves around the words you use
      *Words are the building blocks of the business

      Where copywriting is used:
      1. Social media (FB post, group, YT description, IG long form captions) LinkedIn (400 to 500 words)

      2. Emails (these are digital assets that you own) to nurture on deeper level

      3. Blogging (300 to 500 words)

      4. Messenger copy writing

      Step 1: Consumption
      * Consume information that gives you raw materials to work on
      * List top 3 or 5 blogs or influencers you follow. See that you stay non-distracted while consuming their content. Bookmark those blogs and consume their information.
      * SWIPED.CO for copy writing materials on various niches

      Type os copy writers:
      1. Creative copy writer (eg: AD agencies)
      2. Direct response copy writers (writes to generate sale)

      Step 2: Build a scrapbook of ideas
      * Build a scrapbook of powerful words
      * See what kind off words attract you and use more of that.

      Step 3: Production
      * Start posting short notes on FB and LinkedIn

      Step 5: Long Notes
      *500 to 1000 words
      *FB (personal profile, page) LinkedIn, emails

      Step 5: Developing a Formula
      *Develop your own style and create a template (a formula)
      * Goto step 1

      Formula:
      Should have 3 elements
      1. Curiosity (gains people attention)
      2. Emotions
      3. CTA

      Thank you so much Sidz for bringing this topic. Thank you Thank you Thank you

    • Shweta Pandey

      Congratulations for your Century SIDZ!!
      80% of business comes from your communication. What better way than writting. So Write more to get better and beat your competition.
      Simple formulas to work upon by Sidz:-
      1. Consumption
      consume information in raw form but make it productive. Produce finer copy from the information that you consume. Look at the pattern of your own engagement at different platfroms.
      2. Scrapbook – Power words
      3. Short notes – short strories, short msgs.
      4. Long posts – Facebook, LinkedIn, emails are the platforms to share them.

      Structure the CTA well. personalised your style of presentation for your content copy.

      contect is used at :- Social media, YouTube description, Email copy writting is one of the most under-estimated but highly powerful so get serious about it, Blog post, Messanger copy writting.

      Get down to taking action with these elements intact:-
      curiousity – Break the monotony of your audience.
      Emotion – Connect with your audience.
      Call to action – Bring them to your platform.

      #ILHDEEPLERARNERS #Sidz #ILHFAMILY #deeplearners

    • Anil Kumar

      The simple formula, the 3 elements!
      1) Element of Curiosity: To focus on breaking people’s attention
      2) Element of Emotion: Is to get people’s feedback on the impact of your message in their life.
      3) Element of Call2Action: Guide the people to learn more by inviting into your community or share more learnings.

    • Vikram suresh borse

      80 per cent is contributed by just the rt words in a knowledge business ! Words are powerful n hv tremendous potential ! to influence n touch peoples’ hearts when they are used with the rt intentions . Email is one of the crucial ways to address , appeal n touch the hearts with our genuine value addition , assurance n call to action to people ‘ cause one is transformed by knowing how much we care for their welfare !

    • Shankaran Paramasivan

      Congratulations for your 100th podcast episode SID!!

      80% of business comes from your communication. There is no better way than writting. So Write more to get visible and be different from others…

      Five step formulas to work upon as follows.
      1. Consumption
      consume information in raw form but make it productive. Produce finer copy from the information that you consume. Look at the pattern of your own engagement at different platfroms.
      2. Scrapbook – Build a scrapbook of ideas
      3. Short notes – Production of short strories, short msgs.
      4. Long posts – 500 to 1000 words in Facebook, LinkedIn, emails are the platforms to share them.
      5. Formulae-Developing a Formula of your own style.
      Then again back to step 1 as it is cyclical.

      Formule should have three elements which is as follows.
      1. Curiosity – Break the monotony of your audience.
      2. Emotion – Connect with your audience.
      3. Call to action – Bring them to your platform.

      #ilhdeeplearners, #ilhfamily

    • RAMESH CHANDRA HASIJA

      Hi Sidz ,
      Congratulations for bringing your 100th podcast. Really we learnt your 5 step formula of better copy writing . We have taken notes of all the five steps highlighted in your pod cast and will use the same for future reference and copy wring . Since we are new in the field your suggestions to copy writing has given us strength to think and act upon copy writing following your five step formula

      Really your 100th podcast is worth praising .
      With all the best wishes for sharing more such podcasts with us .
      Thanking you for your efforts to make us understand how to dive into ocean of copy writing.

    • Sumitra Manamohan

      Amazing. In a crisp you’ve given us an easy to follow formula: 1. Arouse the interest or hook them; 2 Touch the heart to engage 3: Move them to action. Super cool. Fully understood how basic words are just like water to human body and where we can post them.
      Also how to get started, collect my content and the steps I follow to develop my skill. Ever grateful to you.

    • Renuka S Eddu

      #ilhdeeplearner
      #ilhfamily
      #ilhdeeplearner

      There are different ways of communication like verbal, nonverbal, written,Listening and visual , which consists words.
      “WORDS” are the most powerful Way to communicate with any person..
      Words have energy and power with the ability to help, to heal, to hurt, to harm, to humiliate and to humble.” the way one use .
      So how do our words impact others, and how can we choose them wisely?
      Yes through right Copywriting using Proper words.
      Words are created from thoughts that comes to us.
      So for a person to be successful in knowledge based business should learn this skill of Copywriting. And to start practicing this Skill . Here are few ways.
      1. Daily small posts on social media like
      a) Facebook b) Instagram c) YouTube Discriptiond) LinkedIn.. either in form of story or a small article with 300 to 500 words. It’s the Best way to build influence using simple words giving valuable content e) messanger text or short audios notes.
      2. E-mail writing is more effective and has a personal touch as compared to external mediaso as to nurture at deepeer level.
      3. Blogging with 3k,4k, 5k words.a blog Post consisting with many sections, subsection, bullets, paragraph in a particular format of writing.
      4. Messanger for quick updates , with clear concise , to the point specific form.
      Eg. What’s app,or telegram

      Hence social media, email, blog and messenger are the primary areas of copywriting.
      Steps to improve copywriting skills

      First of all observe that you have Good environment , As said “your environment is More powerful then your Will Power”. By continuous consumption of books rich in quality and wisdom .and Also having a right mentorship , can be in right environment.
      Input + Process = Results
      Also can go through swiped.co website for.more details
      Then Build a scrap Book of ideas and powerwords.
      Now need to move from consumption mode to production by sharing short posts and stories about your self and some learnings on Facebook and LinkedIn could be around 100 or 200 words limit, to exercise the muscle of copywriting.
      when we learn to share, we learn in a much better way.
      Long form content
      Post on Facebook to voice out your opinions about 500 to 2000 words which resonates
      On Facebook, FB profile, FB page aas well as.in emails.. slowly when the momentum builds , youll start observing certain patterns, your own writing voice, in own styles which later turns to your own formula or templates.
      Again the cycle goes on, should start from step one and refine the formulas consistently.
      If It’s understandable, clear in purpose,useful then call to action is done by its own . Also curiosity and emotions help in better communication.
      The Title and the headline tells About WIFM..( What’s in for me) so it is indeed very important.

      The ability to convey ideas that ultimately persuade an audience to take action in writing is a skill that all copywriters should have , specially as a knowledge giver.

      Thank You Siddharth! Got some in-depth concepts more clear.

    • Sumesh Chhabria

      Copywriting is used on Social Media Platforms.

      Words have power – Social Media, Email, Blogs.

      1. Consumption.
      2. Build a Scrapbook of power words.
      3. Production of Short Notes.
      4. Long Posts.
      5. Develop your own Formulas.

    • Meenu Chaurasiya

      Words have power …….😍😍

      The better copywritter are good at video making skills….. πŸ˜‡πŸ˜‡

      Crisp ..concise ….to the point …words …quality audience….

      1⃣Facebook ,Instagram,LinkedIn ….. (Social media)
      2⃣ Email marketing
      3⃣ blogger
      4⃣ messenger ( telegram , WhatsApp ,private network )

      these Are the places where we can use copy writing …

      πŸ”₯πŸ”₯πŸ”₯πŸ”₯ITS ALL ABOUT DEVELOPING THE ART OF WRITING CHRISP CONCISE TO THE POINT MESSAGE …..πŸ”₯πŸ”₯πŸ”₯πŸ”₯

      STEP1⃣ PAY ATTENTION WHAT YOU CONSUME …. Have a selected channel or mentor which you consistently follow …and read their material only … Observe their writing style …

      swiped.co. is the website where we can learn about copy writing ….πŸ”†πŸ”†πŸ”†

      Step 2⃣ BUILD A SCRAP BOOK OF POWER WORDS …. Keywords βœ”βœ”

      STEP 3⃣ START POSTING SHORT NOTES ON LINKEDIN ….. PRACTICE TO WRITE βœ”βœ”

      STEP 4⃣ practice long from post …. In Facebook and email conversation … Develop your own style …. Know your unique wayπŸ˜‡πŸ˜‡

      Step 5⃣… Develop your own formulaπŸ”†πŸ”† … How you design your post ..the post body ..the kind the words you use … How you make your audience curious and connect with them emotionally and at the end what call to action you give to your audience

      Step 6⃣ … Again repeat all these 5 steps and keep on improving everytime … With writing every post πŸ”₯πŸ”₯πŸ”₯πŸ”₯βœ”βœ”

      πŸ’ πŸ’  3 elements of copy writing πŸ’ πŸ’ 

      1⃣ words that make our audience curious 🀷🏼🀷🏼🀷🏼
      2⃣ words that builds emotional connection with our audience … A personal journey .. Authentic story πŸ€—πŸ€—
      3⃣ A call to action words … Because action is where change happens 😍😍😍

      #ILHDEEPLEARNER
      #ILHFAMILY
      #YOUCANCOACH

      CONGRATULATION FOR 100TH podcastπŸ€—πŸ€—

      We are grateful for every content you provide … Its changing our life

    • Divya Sebastian

      #ilhfamily #ilhdeeplearner

      Words play a vital role in influencing and impacting others

      Where it is used

      [ ] Social media FB, LinkedIn
      [ ] Email copy writing
      [ ] Blogging
      [ ] Messenger copy writing

      Cyclical 5 steps to becoming a better copywriter

      1. Consumption

      Consume great information and content, to produce great copy writing work.

      Put in good…generate good.

      Follow Top 3 bloggers or influencers…and go through their content.

      Swiped.co website has great copy writing material …great for reference.

      Two types of copy writers:

      Creative copy writers and Direct response copy writers.

      Creative copy writers write content only to engage and create interest.

      Direct response copywriters is better for generating sales.

      2. Maintain a Scrapbook of ideas or power words that are very attractive and appealing.

      3. Production of short notes.
      Start posting short notes on fb and LinkedIn. Production. Learning to share.

      4. Long posts
      Can be posted on FB, personal profile…LinkedIn..email…etc

      5. Develop your own formula…..refine formula.
      Identify Patterns …formula….

      Now go back to step 1 and repeat all the 5 steps…..repeat this to refine your copy writing skills.

      Simple formula or hack to include while copy writing are the following 3 elements:

      [ ] Curiosity – creates suspense and interest
      [ ] Emotion – connects people
      [ ] Call to action – direct people to take immediate action.

    • Banibrata Khan

      Hello Siddharth rajshikhar sir good evening and very very happy you’re gert sir I today very happy sir all’my association of realtors. You to of my very very thanks I am today your news feed back on from I need cacsess my dreams cacsess very very interested success my dreams and success life style very very happy track kayar all’off my boliwood filim association I am lirycs writer and singer hindi and bangla language thanks namaste πŸ™ namaste πŸ™ namaste πŸ™

    • Banibrata Khan

      Hello sir good evening Siddharth rajshikhar sir all boliwood asucoitoin and people including intartadmen I am very interested success my dreams cacsess life style bolywood association lyrics writer hindi song and singer I am very interested my writing lyrics super and singer I my voice of right pleybac singer my voice of lyrics super hindi song all my mambars and people bollywood association help me please sir and mam and sister and brother follow me subscribe my channel I am childless time 12 years singing and writing lyrics and song by Banibrata Khan my name

    • Lucy Chattopadhyay

      Brilliant learning about the 3Csclear/ concise/ crisp. To attract attention.
      System of 5 for consumption/Scrapbook/Production of notes.. Short / long /develop own formula
      3elements for implementation.. Curiosity/emotion/call for action.
      Attractive unique Headline.. Important.
      Practice makes it perfect.

    • Gomathy Narayanan

      #Ilhfamily #Ilhdeeplearner

      80% is copywriting
      Key role in attractive leads and your tribe

      Where is it used?
      Social Media, Blogs, Email, Messenger Text

      Social Media: Make reads curious and wanting more – YT, IG, FB, LI
      Email: You won this media. Nurture using this
      Blog: Long form content, more engaging
      Messenger: Not format, quick updates, clear consice and crisp

      5-Step system:
      Cyclic process and iterative formula

      Step 1: Consumption
      Consume the raw material to work on your content
      What goes into your head comes out in your copy
      Be non-distracted when you read the copy
      Sample Copywriting Materials: swiped.co

      Creative and Direct response copywriters

      Step 2: Maintain Scrapbook of Power words

      Stpe 3: Start posting short notes on FB

      Step 4: Long Posts
      Used in FB, Long post alert, LinkedIn and Emails

      Step 5: Develop your own formula
      Develop and Refine as you progres

      3 Elements:
      Curiosity, Emotion and CTA

      Break People’s attention to attract
      Make emotional connection and make them feel wanting to try
      CTA to make them click on video, subscribe, etc

      Action and practise on a daily basis.
      Practise for 30 days to see a change

    • Anil Shetty

      #ilhdeeplearner
      #ilhfamily

      My takeaway from the podcast:
      * Better copywriters are great at video creating as well
      * Textual copy writing can be implemented in social media, emails, blogs and messenger
      * 80% of the success in business revolves around the words you use
      *Words are the building blocks of the business

      Where copywriting is used:
      1. Social media (FB post, group, YT description, IG long form captions) LinkedIn (400 to 500 words)

      2. Emails (these are digital assets that you own) to nurture on deeper level

      3. Blogging (300 to 500 words)

      4. Messenger copy writing

      Step 1: Consumption
      * Consume information that gives you raw materials to work on
      * List top 3 or 5 blogs or influencers you follow. See that you stay non-distracted while consuming their content. Bookmark those blogs and consume their information.
      * SWIPED.CO for copy writing materials on various niches

      Type of Copy Writers:
      1. Creative copy writer (eg: AD agencies)
      2. Direct response copy writers (writes to generate sale)

      Step 2: Build a scrapbook of ideas
      * Build a scrapbook of powerful words
      * See what kind off words attract you and use more of that.

      Step 3: Production (Consumption to Production)
      * Start posting short notes on FB and LinkedIn

      Step 5: Long Notes
      *500 to 1000 words
      *FB (personal profile, page) LinkedIn, emails

      Step 5: Developing a Formula
      *Develop your own (Formula) style and create a template (a formula)
      * Go to step 1

      Formula:
      Should have 3 elements
      1. Curiosity (gains people attention)
      2. Emotions
      3. CTA

      Thanks a Ton Sidz. Awesome Topic. Thank you Once Again!

    • Parikshit Sreedhar

      #ilhdeeplearner #ilhfamily

      My takeaways:

      Express (through WORDS) yourself with authenticity and your vibe will become the MAGNET.

      We need good raw materials to produce quality writing pieces. So it becomes very vital to consume quality grade information that possess a good style, form, and content.

      It would help heaps to get better at direct response copywriting (writing intended to generate SALES). Build a repository of power words. Start taking action by posting short and long notes.
      Refine and develop your own writing style.

      Practice will take you far and beyond!

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