If you want to create a passive income with what you know, you need to go through four stages - STRATEGISE, OPTIMISE, SOCIALISE and then MONETISE. In this podcast, I go through all the steps!

What is covered in this episode?

How to strategise your passive income journey?
How to do market research, setup lead magnets, and optimise digital assets?
How to leverage lead generation, group nurturing and long form content?
How to to monetise your way from active income to passive income?
siddharth rajsekar

Sidz is a college drop-out, "musician turned digital geek", a spiritually grounded minimalist, father of 2, and husband of a loving wife. He founded the Internet Lifestyle Hub in 2018 to fix the education and employment system for good. Currently, he is helping over 20,000+ coaches, teachers, and experts digitize their knowledge. He’s an international best-selling author of the book You Can Coach and is on a mission to help 1,000,000 people live a lifestyle of freedom!

    36 replies to "How To Create A Passive Income With What You Know"

    • Pankaj Kumar Das

      Passive Income has been explained in depth in perhaps the shortest possible time.I am excited & thrilled and very much on my to way towards creation of my passive income.
      Stay Blessed !

    • Priscilla Khambatta

      Strategise, Optimise, Socialise and Monetize.
      Learn the game to sizeable experience and volume, before you actually get on to fast track

      • Debasmita Basu

        Valuable Insight as always Siddharth
        Biggest Learning/Takeaways

        Passive Income not happen overnight, we should know the art to create the Active Income first.
        To create a Passive Income we have to follow 4 Steps-

        1.Steategize –
        To choose one problem ,solving the problem
        We can get Passive Income from Digital platforms.
        Process- Have a clear view of Marketing Gameplan- 80% Strategy 20% Execution

        2.Optimize – Ideal Market Research
        Asked Method
        Optimize on Digital Assets – Creating Webinar and LMS

        3.Socialize-
        Explore yourself with Google Ads,Facebook Ads, Instagram Ads
        Create an group and nurture them, share your insights.
        Long term Content – long emails , making strong content for YouTube and Podcasts and publish.

        4.Monetization- Convert lead to purchase your product.
        Conducting Live Webinar – and keep a resistance through Google Form.
        Build multiple streams
        Create an Ecosystem of Products.
        Automize your Sales for Passive Income.
        Fully Automated Webinar, Strategic Content Upsell- Launch your own Partner Program.
        Most important point I missed is generating Lead Magnet ideas by providing free webinar,free consultation call, free checklist , free how to guide, free newsletter, free case study free quiz/case study, freetookit ,free ebook,free podcast episode, guide,and so on.
        Thank you Siddharth for sharing wonderful Learning with us.

        • Chakravarthy

          Awesome mam. Nice info

      • Siddharth Rajsekar

        Thanks a ton πŸ™‚

    • Parveen Sheikh

      Awesome content! Learned why I should get into podcast for long form content! Market is warming up in India aswell for Podcasts. Thanks Sidz, where ever you have any content it’s always provides great value. Happy to be a part of ILH. Parveen Sheikh from Hyderabad

    • Divya Sebastian

      #ilhfamily #ilhdeeplearner

      [ ] Strategise

      Problem solvers are money makers

      1. Choose a problem to solve
      2. Solve the problem – develop solution
      – digital product
      3. Create a marketing game plan strategy, identify your target market, position yourself in front of audience in the right way.

      80 percent – strategy
      20 percent – execution

      [ ] Optimize

      1. Market research

      Research on multiple platforms.

      Conduct one to one calls
      Ask them their biggest challenges
      Develop a solution based on that

      ( ASK method )

      2. Lead magnets – free e book – free
      consultation….

      3. Digital assets

      Optimize your digital assets such as Website
      and LMS

      [ ] Socialize

      1. Expose yourself through fb ads and google
      ads or record videos and share it organically, engage and respond in your private groups.

      2. Create a nurturing group….fb group or
      WhatsApp or telegram group. FB group is
      preferred and most suited to engage.

      3. Long form video content

      Long form content is necessary to make a lasting impact on audience.

      (Use Buzz prout)

      [ ] Monetize

      Converts leads to customers

      1. Live webinars

      -Run polls or Google forms for q and a

      -Capture resistances and challenges

      -Work on the resistances to improve your
      product and address it in next webinar

      2. Build multiple income streams

      Create an Ecosystem of products

      3. Automate your sales for Passive income

      -Use Evergreen webinars

      – Strategic content upsell

      – Launch your own partner program

      – Create an Army of partners from your own community of students or customers

    • Shweta Pandey

      I keep wondering how much more can Sid shell out and you never fail to amaze us all. You are a true teacher and as always your crisp and concise message to
      Strategise
      Optimize
      Socialize
      And Monetize
      To increase the flow of income. It’s a structured process and doable.
      This calls for an active action.

      Thanks once again.

    • Sumesh Chhabria

      Great Content as always βœ…πŸ‘

      Now Market is warming so getting into podcast is important now, long form content is most important now.

    • Sumesh Chhabria

      The four important steps in Podcast are –

      1. Strategise
      2. Optimize
      3. Socialize
      4. Optimize

    • Trupti Shah

      Learn from the podcast.How to create passive income. Learn how to do strategies, optimize,socialize and monotise your business and build your multiple income for your product. Automate your sale . Start first 1 to 1 and then start level 1 level 2 level3 membership and start building your community. Thank you Sir for detail knowledge.

    • Anita Singh

      Wonderful message inspiring us to take action with the help of these four steps
      1. Strategies
      2.optimise
      3. Socialise
      4. Monetize
      Beginning with one to ones and then to take the next step of webinars and then the coaches and counselors should nurture their tribes, only after providing them valuable content.

    • NILOY KUNDU

      #ilhdeeplearner
      #ilhfamily
      Here is my takeaways
      β€œIf you don’t find a way to make money while you sleep, you will work until you die.”
      ― Warren Buffet
      Passive income is one of the most important that the rich get richer. It’s how you detach your ability to earn from the limited time that you have in a day. With passive income, you make money while you sleep. You also make money while you’re awake.
      If you want to create a passive income with what you know, you need to go through four stages – STRATEGISE, OPTIMISE, SOCIALISE and then MONETISE
      Point no 1. Strategies
      Be a problem solver for money maker
      1. Choose a problem to solve
      2. Solve that particular problem
      3. Create a marketing game plan
      Point no 2 Optimize
      1. Market research
      2. Lead magnets
      3. Digital assets
      Point no 3 Socialize
      Market yourself through Google Ads,Facebook Ads, Instagram Ads,Create a group and nurture them
      Long form content – long emails , making strong content for youtube and podcasts and publish.
      Point no 4 Monetization
      Converts leads to customers by webinars
      ,Build multiple income streams, automate your sales by
      Using evergreen webinars

    • Deepthi Janga

      Massive learnings about how to generate passive income!

    • Firoj Kujur

      #ILHDEEPLEARNING
      #ILHfamily
      Takeawayes from this podcast
      *Strategies – solve a problem with simplifies solutions, find or create the marketplace
      **Optimize>market research, 121 deep into the issues, Create multiple lead magnet, capture lead, create digital assets
      ***Socialise> create long form content to nurture the audience with deep insight, advirtize on facebook, instagram, youtube to get to maximum people, creat close vip groups and help them grow with the content/podcast
      ****Monetize>create multiple stream of income first with active income, convert lead to customer then to partner, sell membership, creat ecosystem
      If we do all above time will come passive income starts pouring

    • Meenu Chaurasiya

      #ILHDEEPLEARNER
      #ILHFAMILY …

      πŸ”₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯HOW YOU CAN TAKE YOUR KNOWLEDGE (WHAT YOU KNOW )TO CREATE PASSIVE INCOME …πŸ”₯πŸ”₯πŸ”₯πŸ”₯πŸ”₯

      1⃣ Strategize
      2⃣ Optimise
      3⃣ Socialize
      4⃣ Monitize

      πŸ’°πŸ’°YOU GOT TO BUILD PASSIVE INCOME ALONG WITH ACTIVE INCOMEπŸ’²πŸ’²πŸ’²πŸ’² ….

      1⃣ STRATEGIES ….πŸ’ πŸ’ πŸ’ 
      1πŸ”†..CHOOSE A PROBLEM TO SOLVEβœ” …
      2πŸ”†..DEVELOP A SOLUTION ..A DIGITAL PRODUCT βœ”
      3πŸ”†.. DEVELOP A MARKETING PLAN….βœ”

      2⃣OPTIMIZE πŸ’ πŸ’ πŸ’ πŸ’ 

      1πŸ”†…ask you audience what they want (market research) do lots of 121..ask methodology πŸ€·πŸΌπŸ€·πŸΌπŸ€”πŸ€” ,choose your platform quora, YouTube ,LinkedIn etc
      2πŸ”†. Setup lead magnet …. PDF solution and eBook and free webinar
      3πŸ”†. Optimize your digital asset … All online presence ,tracking system , LMS

      3⃣ SOCIALISE πŸ’ πŸ’ πŸ’ πŸ’ πŸ’ 

      1πŸ”†.. Exopose yourself …do Facebook advertisement … Do engage on your exposure …

      2πŸ”†.. Nuture your audience … Consistent post … Asking poll from content .. Facebook live and all … All value add… Value value value 😍😍😍😍

      3πŸ”†.. DO LONG FORM CONTENT … Like podcast , heartfelt email conversation ,YouTube video … Again value value value …. πŸ˜ƒπŸ˜ƒπŸ˜ƒ very long from ..that develop the deeper connection with audience

      4⃣.. MONITIZATION πŸ’ πŸ’ πŸ’ πŸ’ 

      1πŸ”† START SELLING IN A LIVE WEBINAR …
      RUNS POLL AND ASK Q&A ..ASK THEM WHATS THE RESISTANCE …
      AND KEEP ON IMPROVING YOUR webinar pitch ….
      Create a level 1 ,level2 , level 3 membership…..

      2πŸ”† AUTOMATE your sales …. After 500 webinar with enough experience you can automate your webinar …because by that time you will perfect you pitch your process …. Your offer
      .your product … And make it user friendly …100X value for money …..

      And more

      Thank you sidz…

      • Siddharth Rajsekar

        Your comments look super attractive with all those emoticons Meenu!! Excellent

    • Swati Tripathi

      #ILHDEEPLEARNER
      Passive income creation formula
      Sidz discusses how we can generate passive income from our existing knowledge in this podcast.
      It necessitates the execution of four steps: STRATEGISE, OPTIMISE, SOCIALISE, and MONETISE.
      Passive income necessitates active intervention such as data collection, insight, and craft.
      1. STRATEGISE-

      β€’ Recognize the problem that you can resolve.
      β€’ To tackle the problem, develop a solution in the form of a digital product.
      β€’ Create a marketing strategy to attract a larger audience.

      2. OPTIMISE

      β€’ Do market research to improve your solution – the most effective technique to do market research One-on-one conversations with your target market (Ask method )
      β€’ Create a lead magnet – a free Ebook, a free Mini course, or a free consultation.
      β€’ Optimize or Make the most of your digital asset.

      3. SOCIALISE
      β€’ Make yourself known to your intended audience.
      β€’ Nurture your target audience β€” for example – In Facebook group or a Telegram group
      β€’ Use long-form material to engage your audience, such as video, email, and podcasts.
      This helps us build a stronger bond with our viewers.

      4. MONETISE
      β€’ Conduct live webinar for 90 minutes or two hours and use a Google form to analyze your audience’s resistance?
      β€’ Multiple income streams β€” such as membership in our community, multi-level courses, affiliate marketing, and so on.
      β€’ Launching your partner program and automating your sales webinar
      Key Points- Problem Solver are Money maker
      Awesome insight …
      More Power to you Sidz…..

    • Jaya Poojitha

      #ILHDEEPLEARNER
      #ILHFAMILY

      My takeaways from the podcast:
      There are 4 stages for creating Passive Income.
      1. Strategise:
      Choose 1 problem you want to solve.
      Develop a solution to solve the problem.
      Create digital products for Passive income.
      Create a marketing game plan.

      80% of success is in strategy
      20% of success is in execution

      2. Optimise:
      Optimise a problem solution ideology by doing market research (atleast 50 to 60 one to one for free and find their biggest challenges)
      Ask Method- to customers
      Set up lead magnets to get people’s details.
      Optimise digital assets.

      3. Socialise:
      Get yourself exposed. (Best way is by running Ads)
      Engage on the exposure.
      Create a nurturing group.
      Give Long form content on YouTube, Podcast, Emails.
      Develop deeper relationships with the audience.

      4. Monetise:
      Convert leads to buying customers.
      Live Webinar to gain trust and sell.
      Run polls, QnA to capture why they didn’t buy.
      Build multiple income streams interconnected with each other.
      Develop L1, L2, L3 memberships.

      For Passive Income – automate your sales
      1. Evergreen Webinar
      2. Strategic content upsell
      3. Partner program

    • Ramprasad Varanasi

      #ILH Deep Learner
      # ILH Family
      Generating a Passive income will arise once you have an active income. “Activity leads to passive solutions” Generating an active income starts with
      a) Strategizing
      b) Optimizing
      c) Socializing
      d) Monitizing
      Strategizing passive income journey depends on
      1- Market Research 2.- Setting up Lead magnets 3- and optimizing Digital assets. – How to Leverage Lead generation, group nurturing and long form content. 4- Then only you can think of generating passive income from active income.
      a) Strategizing
      1) Choose a problem you want to solve 2) Develop a solution to solve the problem 3) Create a marketing game plan
      Eighty percent of time should be in Strategizing and Twenty % of Time on Execution to Hundred % results as expected. Through this principle taught in ILH so far ILH has created Fifty-five people generating a crore income.
      b) Optimization steps.
      1) Market Research
      2) Do 1-1 free calls- ask them their challenges and develop a solution (Use Y tube, Quora to find out the existing problems and solutions currently offered)
      3) Develop Lead magnets (like downloadable PDF)
      4) Optimize digital magnets (Systems)
      c) Socializing- involves the three- way proces1
      1- Expose to target Market
      2- Engage on messages
      3- Create an environment
      That is Expose-Engage-Expand to create a nurturing group
      Use Long form Video content/Y tube/Podcasts and Emails/ Short form content
      d) Monetization
      1- Libe Webinars of One-to-three-hour duration
      Run a poll to find out why the product is not purchased-use Google form as to why the purchase was not made- Build multiple products of eco system
      Automate the process and develop the five-c model
      Courses
      Coaching
      Consulting
      Collaboration and
      Certification Build multiple income streams
      Strategic content of sales to move up to the next level Partner programs with your own students
      And that is the way to Monetize passive income.

    • Neha

      #ILHDEEPLEARNING #ILHfamily
      A brief summary of the amazing podcast as always) includes 4 basic points:
      1. Strategize – solve a problem.

      2. Optimize – Do market research, find the issues, create digital assets, clarify CTAs, and find leads.

      3. Socialise – Grow your network. Write and publish long-form content on your website. Run ads on social media like Facebook, instagram, and youtube to capture maximum leads. Ask people to join your community (which may be a group on FB/telegram/WhatsApp). Offer ebooks, pdfs, lists, consulting, etc (VALUE)for free.

      4. Monetize -Make multiple streams of income. Create an ecosystem of products. Make partner programs to increase sales.

    • Anil Shetty

      #ilhfamily #ilhdeeplearner

      [ ] Strategize

      Problem solvers are money makers

      1. Choose a problem to solve
      2. Solve the problem – develop solution
      – digital product
      3. Create a marketing game plan strategy, identify your target market, position yourself in front of audience in the right way.

      80 percent – strategy
      20 percent – execution

      [ Optimize ]

      1. Market research

      Research on multiple platforms.

      Conduct one to one calls
      Ask them their biggest challenges
      Develop a solution based on that

      ( ASK method )

      2. Lead magnets – free e book – free
      consultation….

      3. Digital assets

      Optimize your digital assets such as Website
      and LMS

      [ Socialize ]

      1. Expose yourself through fb ads and google
      ads or record videos and share it organically, engage and respond in your private groups.

      2. Create a nurturing group….fb group or
      WhatsApp or telegram group. FB group is
      preferred and most suited to engage.

      3. Long form video content

      Long form content is necessary to make a lasting impact on audience.

      (Use Buzz prout)

      [ Monetize ]

      Converts leads to customers

      1. Live webinars

      -Run polls or Google forms for q and a

      -Capture resistances and challenges

      -Work on the resistances to improve your
      Product and address it in next webinar

      2. Build multiple income streams

      Create an Ecosystem of products like Apple

      3. Automate your sales for Passive income

      -Use Evergreen webinars

      – Strategic content upsell

      – Launch your own partner program

      – Create an Army of partners from your own community of students or customers

      Thanks Sidz. You are always Precise on your content. You are Awesome! Valuable insights to the point!

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