We often hear the word "community" being thrown around loosely by many people in the online space. However, are they truly building a community? That's what I want to delve into in this podcast because I aim to explore the various elements that constitute a community.
What is Community?
What truly makes a community a community? Is it merely a collection of numbers on an Excel sheet, or is there something deeper than that? The first crucial element is purpose.
For a community to genuinely identify itself as such, there must be a common vision or purpose. Take, for instance, the HBA whose purpose is to redefine a broken education employment system by creating a new breed of teachers and leaders. I consistently emphasize this vision and mission, ensuring that those who align with it become deeply connected to this larger purpose. Everything else then becomes secondary.
So, what makes a community a community is a robust purpose that extends beyond the community's founder. It transcends the individual who initiated the community. The second key element is leadership style.
Various leadership styles exist, ranging from dictatorial to service-oriented. I personally adopt a service leadership style because I prefer not to be the focal point of attention. I am a private person and create an environment for others to flourish. In contrast, some communities operate with a dictator-style leadership, where the leader strives to assert dominance. This approach is more controlling, with the leader calling all the shots.
The third element defining a community is the value system. For example, at the Internet Lifestyle Hub, we have six core values: freedom, growth, clarity, efficiency, abundance, and contribution. Each value is defined, such as freedom allowing one to live and run a business anywhere globally. These values go beyond mere tactics and tools, and I consistently emphasize and reinforce them every week within the community.
In essence, what makes a community is a shared purpose, a leadership style that empowers rather than controls, and a set of values that transcend the tactical aspects, bringing people together with a common set of principles.
The fourth element of what makes a community, a community, is rituals. In our community, we have a ritual, such as listening to the strangest secret in the world every single day, writing goals daily, and engaging in affirmations. I've created various activities for committee members to do daily, including the implementation of the seven habits of highly effective coaches, especially for our diamond members. These elements contribute to what defines our community.
The fifth element is the lingo, or the vocabulary within our community. For instance, in our community, we use terms like internal life cell hub, bio, bring it on, bo bulb on, game on, and money love speed. These phrases have become so ingrained that they are recognized even outside our community. The lingo has organically spread, creating a sense of unity and identity among our members.
The sixth aspect that makes a community unique is its flavor, which is determined by the community leader. Whether the community is more friendly, open, strict, disciplined, technical, or spiritual, the leader's characteristics influence the overall vibe. This flavor extends to various aspects such as the music played, branding, colors used, and personas, contributing to the community's distinct identity.
Seventh is the content delivery style, especially crucial in a knowledge-based community. The way information is presented, whether direct and to the point or more elaborate, influences the community's overall experience.
The eighth element is gamification. Having a reward system encourages members to engage and complete tasks. Connected to this are the ninth and tenth elements—rewards and recognition, and loyal empowered leaders. These factors play a crucial role in evaluating progress and fostering a sense of accomplishment within the community.
In conclusion, when purpose, leadership style, value system, rituals, lingo, flavor, content delivery style, gamification, rewards and recognition, and loyal empowered leaders come together, a genuine community is formed. Without these elements, it cannot be considered a true community. If you're not a diamond member yet, click on the link below to learn more about building communities in my next level diamond certification process. Best of luck, and I'll catch you in the next episode.