There are 5 stages to growing a knowledge business. This has to be strategized from scratch.  In this episode, walk you through all the 5 stages - Launch, Discovery, Rebuild, Scale, Brand, and Freedom. I will also explain how long it will take for you to transition from one stage to the next.

If this podcast inspired you, please drop a 5-star review on Apple or Spotify.


What you will learn in this podcast?

What are the 6 stages of growing a knowledge business?
How long will you take to go from one stage to the next?
What specific actions you need to take in each stage?
siddharth rajsekar
siddharth rajsekar

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Sidz is a college drop-out, "musician turned digital geek", a spiritually grounded minimalist, father of 2, and husband of a loving wife. He founded the Internet Lifestyle Hub in 2018 to fix the education and employment system for good. Currently, he is helping over 20,000+ coaches, teachers, and experts digitize their knowledge. He’s an international best-selling author of the book You Can Coach and is on a mission to help 1,000,000 people live a lifestyle of freedom!

    40 replies to "5 Different Stages To Growing A Knowledge Business"

    • Ruby Yogi

      #ilhfamily #ilhdeeplearner

      6 different stages to becoming successful…

      It is essential to change as a person to create a business empire…

      Entrepreneurship is a journey that may be made a little easier to walk through when we take help from a mentor…

      Stage 1: LAUNCH STAGE- finalising niche, curriculum design, system set up, initial sales, test market- 3 months

      Stage 2: DISCOVERY STAGE- Start selling more, Do more 1-2-1 sessions, creating the higher ticket product- within 1 year

      Stage 3: RE-BUILDING STAGE- 5 things to do: 1. Product enhancement 2. Launching a super-high ticket product in the range of 1 lakh, 3. Improving ads, 4. Improving profitability, 5. Success story documentation, 1st-2nd year

      Stage 4: SALES AUTOMATION- passive income source creation, delegation and outsourcing 2nd-3rd year

      Stage 5: BRAND BUILDING- this is the stage when we go into mainstream media, build alliances, Launch a book, 3rd year

      Stage 6: FREEDOM STAGE- Focus on expansion and growth, Spending more time with high ticket customers, Front-end is completely automated at this stage 4th year

      It is a long journey, not an overnight success…

      #ilhfamily #ilhdeeplearner

    • Meenu Chaurasiya

      πŸ”₯πŸ”₯ 5 stages of growing online business_πŸ”₯πŸ”₯πŸ”₯

      Entrepreneur is a journey of lots of ups and downs …. Not a bed of roses …

      Launch phase … One offer your trip wire … Finalize your niche … Create a product … Get initial sell … Start selling low ticket product .. Really perfect your sales pitch

      Discovery phase …. Give 3 to 6 months ,master your project … Your course …. Within the first year … Gain the depth of knowledge and experience …
      ..

      Rebuilding stage… Launch your high ticket project … Perfect your ads … Redesign your courses …. Understand your audience … Improve your profitability … Document success story … Maintain hall of fame records

      Scaling stage …. Automate your sales webinar … After 2 to 3 year experience .. Outsourcing your lots of work … Ramp up your ads spend … Create automated sales …. Do not prematurally automate your sales webinar

      Brand building stage … Launch your book and already have your community to make it best seller on the day of launch YOU CAN COACH … Collaboration and forming an alliance … Build authority … Get into main stream media … Lots of recognition … Launching platinum membership …

      Freedom stage… Sales are fully automated … Community building is also facilitated … You get lots of time for improving the system … Learning … And helping community to get more result …

      Diamond membership is in my Goa list thank you sidz last week has broke down me emotionally Something happens in family …

      The good things happen last week is that my name was there in deep learner winner … I am so grateful for that

    • Maheshwari Bhol

      5 Different Stages to Growing A Knowledge Business:=
      1. LAUNCH : Hardest stage
      . Finalize Niche
      . Design curriculum
      . System set up
      .Test the Market
      . Get initial sells – courses, coaching, memberships etc.
      – Sell low tickets
      Time- 0 to 3 months
      2.DISCOVERY:
      . Perfect the Sales Pitch
      . Conduct more 121
      .Research & starts building high value products – 50k above

      Stage 1& 2 – 1yr time ideally

      3. REBUILD:
      . Enhancing products
      . High ticket products
      . Improve Ads & profitability
      .Start documenting success stories
      Time- 2nd yr

      4.SCALE: – 3rd yr
      . Automate Sales
      . Delegate tasks
      . Outsource some part of the work

      5.BRAND BUILDING:
      . LAUNCH your Book
      . Introduce Super high tickets Masterminds
      . It Helps to get into main stream Media

      6. FREEDOM:
      . Daily process is delegated and Outsourced
      . Community is facilitated.
      . Focus on Expansion & Growth

      Note- Always focus on rebuilding the business still after freedom stage.
      #ILH
      #ILHDEEPLEARNER

    • Sumesh Chhabria

      Entrepreneurship is a journey of ups and Downs.

      6 Different Stages to Growing knowledge Business :-

      1. Launch Stage – it’s the hardest stage where we have to finalize our Niche
      2. Discovery Stage – Free one to One’s
      3. Rebuilding Stage – Enhancing our Products .
      4. Ramp up our Ads.
      5. Brand Building Stage – Launch the book in Year number 3 or 4
      6. Freedom Stage – Time is on Expansion and Growth.

      #ILHSociety #ILHDeepLearner

    • Samir

      β€” 5 Different Stages to Growing a Knowledge Business —
      Entrepreneurship is a journey with lots of ups and downs.

      1. Launch Stage (The harder stage)
      – Finalise your niche
      – Design your curriculum
      – Setup system
      – Give yourself 3-6 months

      2. Discovery Phase (Identify if the system you built is working for you and if people are liking it)

      3. Rebuilding Stage (Restructure as per the market response)
      – It may take the entire second year
      – Ramp up your ad spends
      – Automate your sells
      – Delicate & outsource your task
      – Focus on the bigger vision

      4. Brand Building Stage
      – Write a book
      – Get featured in mainstream media

      5. Freedom Stage
      – Daily processes are all dedicated
      – Automate everything on the front end and the funnel
      – Focus on expansion and growth

      #ILHDEEPLEARNER

      • Siddharth Rajsekar

        The key is to keep growing through the journey! Samir. Keep Inspiring πŸ™‚

    • Reema Noor

      5 stages to growing a knowledge business
      1)Launch stage (toughest)
      Niche, curriculum design, testmarket understanding .start with low ticket.
      2)Discovery :Sale pitch (conduct 1-2-1) clarity to anyone who bought my product. (within an year) (50k to 1 lakh)
      3)Rebuilding stage:Super high ticket(above 1 lakh)
      4)Scale(ramp up ads and automate sale) After 2-3 years, delegating and outsourcing.
      5)Brand building stage, after year 3 launch a book and then u get on mainstream media ,alliances and partnership begins.
      6)Freedom stage:All task outsourced and facilitators, your focus on expansion and scaling in this stage and community building.

      My take πŸ€“:It is like Maslow hierarchy of needs from primary needs to self-actualization. Patience, perseverance and prayers (3P)

    • Visweswaran Sayee

      Entrepreneur is not easy, not bed of roses.
      6 different stages to grow a knowledge business
      1. Launch stage- Hardest stage, finalize niche,Design curriculum, set up system, hit the Market, sell – courses, coaching, memberships
      Start to sell low tickets
      Time span – 3 to 6 months
      2. Discovery – increase 121 , resarch and build mastermind course. Time span within 1 yr.
      3.rebuilding stage – super high ticket, improving products,Improve Ads & profitability, documenting success stories
      Time- 2nd yr
      4.SCALE: – 3rd yr, Automate Sales, Delegate cire process and tasks,Outsource some part of the work. Focus on the bigger vision
      5.BRAND BUILDING: launch your Book, helps to get into main stream media, Introduce Super high tickets Masterminds,
      6. FREEDOM:Daily process is delegated and outsourced, Sales automated, community is facilitated, focus on expansion and growth, nurture high ticket people

      • Siddharth Rajsekar

        You are doing great, Vishweswaran. Thanks a ton!

        • Visweswaran Sayee

          Thank you Siddharth ji

    • Debasmita Basu

      Thank you Siddharth for sharing the topic

      Biggest Takeaways
      6 Steps to different stages to grow the
      Entrepreneurship is a journey is not bed of roses, with lots of ups and downs.Right Mentor to show the right path to be successful in business

      1. Launch Stage (The harder stage)- 70 %- 80% Fail
      – Finalise your niche
      – Design your curriculum
      – Setup system
      – Give yourself 3-6 months
      MEMBERSHIP – 3 C – course, coaching

      2. Discovery Phase (Identify if the system you built is working for you and if people are liking it) 6 months 1-1 Consultation with the Client, give the depth of knowledge about the niche

      3. Rebuilding Stage (Restructure as per the market response)
      – Enhancing product
      – spending on Ads
      – Automate Business- Passive Income, build a Successful Courses
      – Delicate & outsource your task
      – Focus on the bigger vision

      4. Brand Building Stage
      – Write a book – on your niche- for Case Study
      – Get featured in mainstream media

      5. Freedom Stage
      – Daily processes are all dedicated- Tasks are outsourced, focusing on business growth.
      – Automate everything on the front end and the funnel
      – Focus on expansion and growth scale up the Business
      6.Choose to work

      #ilhdeeplearner
      #ilhfamily

    • Firdous Guffor Misgar

      # ILH DEEP Learner
      5 Different Stages To Growing A
      Knowledgeable Bussiness
      Enterpreneurship is a journey of
      Hardships not a bed of roses.
      Thanks Siddharth
      The key takeaways are as under :
      To really grow a digital coaching bussiness that you have freedom
      Requires the right strategy.
      6 different stages you need to go
      Through
      Your environment is stronger than
      Your will power.
      01 : Launch Stage : Launch stage is
      Hardest journey. Finalise your niche
      You need to perfect your sales pitch.
      02 : Discovery Stage : Enhancing products, Launching a super high ticket
      Product Improving adds, Improving
      Profitability, Documenting all your
      Success Stories
      03 : Rebuilding Stage : Will take you 2nd
      Year you can improve from there.
      04 : Scalling Stage : This is a stage where you will automate your system In
      This stage you can outsource many so
      That you can focus on bigger version.
      05 : Brand Building Stage : You can launch a book. You can go in main
      Stream
      06 : Stage Of Freedom : All your products are delighted, All your tasks are outsourced, Your sales are Automated, You are spending your time
      Focusing on growth.

    • Ram Narayan

      *Stage 1: LAUNCH STAGE

      Stage 2: DISCOVERY STAGE

      Stage 3: RE-BUILDING STAGE

      Stage 4: SALES AUTOMATION

      Stage 5: BRAND BUILDING

      Stage 6: FREEDOM STAGE*

    • Ganesh Rawat

      #ILH DEEP LEARNER
      # ILH FAMILY

      Thank you Sid for explaining step by step process to grow in our knowledge business. You made our path to freedom look so simple to understand.

      6 Stages to be successful in the knowledge business:-

      A mentor can show us the path which is well proven & predicted.

      1- LAUNCH STAGE- Most people when don’t go deep & wide at this stage, don’t do research around their niche, curriculum design, system set up, initial sales, or know the market. They play short cut game & fail to build a sustainable business.

      2- DISCOVERY STAGE- At this stage we know the market response well. Therefore required to perfect things for greater outcomes. Finding a higher ticket product & one to one call will help to play long term game.

      3- BUILDING STAGE- 5 things required our focus at this stage 1. Product enhancement 2. Launching a super-high ticket product . Improving ads, 4. Improving profitability, 5. Success story documentation.

      4- SALES AUTOMATION- Passive income, delegation and outsourcing the tasks such as website management etc. Automate sales at this stage for rapid move to freedom stage.

      5- BRAND BUILDING- Launch a book at this stage where experience & case studies can be shared. We go into mainstream media, build partnerships & alliances which will help to scale the business.

      6-FREEDOM STAGE- Outsource the task at this stage. Daily processes are delegated 7 sales is automated. Even our community is also facilitated at this point. Main focus on business expansion and growth, forming partnerships & alliances for scaling the game up.

      It is a long journey, not an overnight success…

      #ilhfamily
      #ilhdeeplearner

    • Sunilpshatty

      #ILHDEEPLEARNER
      5 Different stages of growing knowledge business,,

      1)Launch Stage-Finalize niche and design the curriculum ,setup systems and taste the market, get Initial amount of sales, sales should be courses ,c0nsulting ,coaching, membership, and Community access, certification and challenge ,combined this it gives valuable to people to invest ,start with small price point 5000 to 20000/- within 3 months
      2)Discovery stage – Perfect sales pitch ,want they are offering, conduct 121 give clarity, research and give high value products ,depth of knowledge price, point should be 50000/- within 1st year
      3) Rebuilding stage – Enhance the products ,super high products improve the profitability ,improving the ads ,and document ting the success stories –within 2nd year
      4) Scaling stage – Automate the sales webinar ,build successful business ,delegate and outsourcing
      5) Brand building stage – Launch the book ,write the book in the 3 or 4th years to get the benefits of community ,main stream on media channels …start alliances, brand building stage
      6) Freedom stage – daily processes are delegated , automated ,all tasked are outsourced, sales are automated, only focus is on expansion and growth and scaling to the next …
      Thank you sidz…
      #ILHDEEPLEARNER
      #ILHFamily

    • praful C Varma

      #ILHDeep Lerner :

      Grow the Digital Business there are are 6 different stages to becoming successful.
      It is essential to change as a person to create a business empire.
      Entrepreneurship is a journey that may be made a little easier to walk through when we take help from a mentor.

      Stage 1: Launch Stage_ finalizing niche, curriculum design, system set up, initial sales, test market for 3 months and launch course for 5K to 7K.

      Stage 2: Discovery Stage_ Start selling more, Do more 1-2-1 sessions, creating the higher ticket product- Range 50K , 6 Months.

      Stage 3: Re-Building Stage- 5 things to do: 1. Product enhancement 2. Launching a super-high ticket product in the range of 1 lakh, 3. Improving ads, 4. Improving profitability, 5. Success story documentation, 1st-2nd year.

      Stage 4: Sales Automation_ Automate your sale , passive income source creation, delegation and outsourcing ,2nd year.

      Stage 5: Brand Building_ this is the stage when we go into mainstream media, build alliances, Launch a book, 3rd year.

      Stage 6: Freedom Stage_ Focus on expansion and growth, Spending more time with high ticket customers, Front-end is completely automated at this stage ,4th year.

      These are the stages of knowledge business journey so far , its not an overnight success.

    • sridhar kinhal

      #ILH DEEP LEARNER
      # ILH FAMILY
      # KINHAL KONNECT

      Digital Coaching is not a simple game with overnight results . However , we can simplify that by not resorting to ” Re-inventing The Wheel ” But Move safely on the path treaded by and suggested by Mentors- who walked the path – may be for US too !! following and modeling to suit our Niche may be required.
      Six Stages of growth of Knowledge Business is outlined with sequential duration in the brackets : –
      1. Launch Phase ( 3 to 6 Months )
      2. Discovery Phase ( One Year )
      3. Rebuilding Stage( One year )
      4.Automated Stage(six months to One year)
      5. Brand Building Stage( One Year and
      6. Freedom stage (Overall Three years to Four Years)

      STAGE-1 :LAUNCH PHASE is the most critical where more 70-80% fizzle out and do not move to the next stage at all .
      Critical dynamics of the stage : Narrow down on the Niche, Design Curriculum, Test the Curriculum , Sell – Low Ticket Memberships , Or the Five Cs as per our Niche authority ,
      STAGE2 : DISCOVERY PHASE – involves heavy efforts to perfecting the business , Look to grow the community where success gates have opened , Deep dive and do Research and Building the community , Make as many one to one – coaching to clarify . be ready to do 500 or more one to one programs during this phase . Work for High Ticket – Target Market
      STAGE3-REBUILDING STAGE -in this stage , we need to focus on these FIVE – 1. Enhance your products,2. Develop and Market Super High ticket product ( Rupees one lakh above ) 3. Improve Ads 4. Improve profitability and Document Success Stories – Hall of fame was introduced by Sidz after 18 months in business !! Analyse Market Responses , What are the customer wants? What are the challenges to be overcome
      STAGE4-AUTOMATED STAGE : in this stage , we need to work on successive models for success . In this stage , what can be outsourced has to be outsourced . We start delegating daily tasks , Core processes, Design , Web Source Management . WORK ON THE BIGGER VISION .
      STAGE5: BRAND BUILDING : At the Phase – you may a launch a Book ,which will become your Brand in the Market – like “You Can Coach By Sidz” – which became the best seller on Amazon on the Launch day !! This is now like a Text Book for Digital Coaching industry . Main media will NOW start recognizing this Valued Added Game – Entrepreneur !!
      after launching your Book ,which contains success stories and case studies , you can launch super High Ticket – membership- such as Quantum – Rs 10 lakh per year( four sub-groups x 25, total 100 members ) The closest circle entrepreneurs for co-opting and discuss strategies, with healthy sub-groups and play Game of Innovation and Excellence . At this stage we can explore to build on Associate and Alliance relationships for synergy
      STAGE6: FREEDOM STAGE : here all daily tasks are Automated , Daily sales are Delegated , Created Alternate leaders – calle facilitators- will support in Community Building and Community Support . You just need to Concentrate on Expansion of Business , Nurturing the Super High Ticket Members, students – Be available for them Fully – creating Digital masters, Leaders to carry on the baton forward . This could take three to four years from the Launch . Freedome doesnot mean stop working but you choose to work to serve the community for the larger Vision and Mission that made you reach there !!
      The environment around Us matters the most , if not the human mind actually fizzles out with out Buddy support or someone being a demand on YOU ….to see that you do not fizzle OUT. Some times they say- Buddy wins when his buddy wins !!
      SRIDHAR KINHAL
      PROJECT MASTERPRENEUR !!
      #KINHAL KONNECT – We Promise Value As Reliable partners For Your Growth !!

    • Ananya Ohdedar

      Key takeaways:

      5 Stages to grow a Knowledge Business
      ___________________________

      1. Launch :- takes time 3 to 6 months
      2. Discovery :- get sales pitch and lots of 121.
      First 2 stages will take in 1st year. Its time to build knowledge, research, what you are teaching, target market. Its time to understand market responsiveness, actual challenge.

      3. Rebuilding :- from 18th month
      5 things to do – a) enhance all products
      b) launching Super High Ticket worth Rs. 1 lakh
      c) improving ads
      d) improve profitability
      e) documenting success stories

      4. Scaling :- In 3rd year, ramp up your ad – maybe spend Rs. 50000 per day on ad. Automated sales, delegating and outsourcing will be started from this time.

      5. Re-branding :- Launch your book in 3rd year or 4th year. Develop Super High Ticket for quantum members. Getting blue tick of Facebook, Instagram etc will be done in this stage.

      6. Freedom :- All things will be delegated. All your tasks are outsourced. Sales are fully automated. Community building is facilitated.

      #ILH Deep Learner

    • PRATHIT KUMAR

      #ilhdeeplearner
      Six Different Stages To Growing A Knowledge Business
      1. LAUNCH STAGE – (3-6 months) 70-80 percent people don’t complete this stage, niche clarity, 5C’S –Courses, Coaching, Community access and certification and Challenge, build low ticket products.
      2. DISCOVERY STAGE – (6th -12th month) Perfect the sales pitch, conduct 1-1 clarity calls, do research, build medium range products.
      3. REBUILDING STAGE –(2nd year) Enhance products, launch high ticket products, improve ads, improve profitability, document success stories.
      4. SCALING STAGE – (3RD year) Ramp up ad spends, sales automation, delegate & outsource tasks, write a book.
      5. BRAND BUILDING STAGE – (4th year) Launch a book, move to main stream media – articles in media, , form alliances & partnerships, launch super high ticket products.
      6. FREEDOM STAGE – Daily processes are delegated, community building is facilitated, sales are automated, focus is on expansion, growth and nurturing of super high ticket people.
      NOTE:
      1. ENVIRONMENT IS STRONGER THAN WILL POWER
      2. SMILE A LITTLE!

    • Athira M

      Top 5 different stages to establishing a successful knowledge business as an infopreneur.

      Right Mentor = Right Path = Sucecss

      By following the mentor’s strategies, you may be able to add your own flavor to it in the future.

      Stage 1 – Launch: The most challenging, but when you succeed it will be life-changing. Only 20% – 30% complete this stage.

      -> Analyse niche.
      -> Design Curriculum
      -> Step system
      -> Test market
      -> Get initial sales and validate

      Start with selling low ticket offers ($100 – $500) – Estimated Time – 3 Months to 6 Months

      STAGE 2 – DISCOVERY: When the market responds to your offers, conduct more 1-2-1 sessions to clarify student issues and sell higher-value products such as masterminds and challenges.

      – This way you could understand better your marketing and audience. Estimated Time – 6 Months to 12 Months

      STAGE 3 – REBUILDING: Improve your systems, courses, and community and make them a better resource. Estimated Time – 1 to 2 years

      STAGE 4: AUTOMATE: Automate your sales and marketing as much as possible. Develop a successful model and delegate as much as you can to others so you can focus on the bigger vision and tasks you need to perform. Estimated Time – 2 years

      STAGE 5: BRAND BUILDING: Writing a book with case studies, proof, and strategies will help you sell better and become a best seller. Get yourself featured on top media sources and get a well-known person. Estimated Time – 3 years

      STAGE 6: FREEDOM: Outsource all tasks and hire facilitators. Spend more time with your higher ticket users. Automate the front end completely. Estimated Time – 4 to 5 years.

      Add extra features to your community for gamification and get a good breakthrough.

      Surround yourself with the right environment of action takers.

      Thank You Sid.

      • Siddharth Rajsekar

        Thanks for sharing this Athira, the key is to surround yourself with the right environment of action takers. πŸ™‚

    • Kriti

      1. Launch stage:
      – Finalize your niche.
      – Design your curriculum.
      – Setup your systems.
      – Test market.
      – Get your initial amount of sales.
      Start with selling low ticket products (5k-20k)
      Duration: 3-6 months.
      2. Discovery stage:
      – Conduct a lot more 1-2-1s. Lot of work.
      – Research and build higher value products. (Price= 50k & above)
      Duration: within the first 1 year.
      3. Rebuilding stage:
      – Enhance your products.
      – Launching a super high ticket product(Price range : 1 lac)
      – Improving your ads
      – Improving your profitability.
      – Documenting all of your success stories.
      Duration : 1 year (entire 2nd year)
      4. Scaling stage:
      – Ramp up your ad spends
      – Automate your sales. => Passive Income.
      – Delegate and outsource your process.(Website management, Communications, Core Processes, Design)
      5. Brand building:
      – Launch your book.
      – Get on mainstream media.
      – Form alliances and partnerships.
      – Launch super high ticket recurring income streams.
      6. Freedom stage:
      – Fully automated sales.
      – Daily processes are delegated.
      – All your tasks are outsourced.
      – Community building by facilitators.
      – Focusing all time on expansion and growth.
      – Nurturing your super high ticket people.

      #ilhfamily #ilhdeeplearner

    • Kumaresh babu

      Good one Siddharth

    • Jtashankar Pathak

      Jtashankar Pathak

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