I always used to think short-form videos could not be as valuable as long-form videos, but I was wrong. In this podcast, I explain why.
Why Short Form Videos?
Short-form videos: Is that the right choice or not? I'll delve into that in this particular podcast. Initially, I was someone advocating for long-form videos exclusively, focusing solely on YouTube, posting five to ten-minute videos. That was my approach until I realized the importance of mastering short-form content, as it aids in creating compelling longer-format content. Allow me to explain the concept first. Afterward, I'll guide you on where and how to apply the idea of short-form videos, attracting the right audience to your content. Additionally, I'll provide examples of typical and atypical videos that can cut through the online noise. I'll also share numerous hooks I've used for short-form videos to enhance the impact of my marketing efforts.
Before we dive in, if you're part of my community, please take extensive notes and share them below my blog. Every week, I reward those who share their notes with awards and goodies. If you're not part of my community yet, consider following my podcasts. Today marks podcast number four in my 90-day challenge, and this episode is the 199th in total. I'm thrilled about this journey, so let's get started by understanding the concept.
What is the purpose of short-form videos? Two kinds of people create content online: entertainers and educators. Entertainers focus on short-form videos for increased views and visibility, aiming to be seen, heard, and liked more. I'm addressing the educator group, specifically those who want to use short-form videos to deliver a high-impact message within a brief timeframe. Even in the educator space, there are those without funnels or products to sell, unlike what I'm doing. When I create a short-form video, there's a purpose and a journey behind it—not just to provide value or entertain, but to guide the audience through a specific journey.
So, there are four stages. The first stage is what I call the teaser stage. That's where all the short-form videos come into play. A teaser is, let's say, you're driving in a car, and then you arrive at a hotel or a restaurant. As you walk in, you notice an ad on the television promoting a particular movie – that's like a teaser. You become curious, thinking, "Wow, okay, I want to know more about this." Then, you go to YouTube on your phone, search for the movie trailer by typing the movie name and adding "trailer." Teasers are just a few seconds, but the trailer is longer, probably around one or two minutes, okay?
After being inspired, you decide to buy a ticket and actually go see the movie, which is a 90-minute experience. Once hooked on the movie, you might want to watch the sequel, the second part, the third part – similar to superhero movies like Avengers or DC Comics. The same principle applies in our funnels and our overall approach. The teaser content is what you do on Instagram Reels for one minute. If you can truly grab people's attention, you can lead them from the teaser to the trailer. The trailer, in this case, is the long-form video – something you might post on YouTube, which is around five minutes. Even this podcast serves as an example of trailer content. On Instagram Stories, I share a link to this podcast. You might have come from there or through other channels like Telegram, email, or various places. So, the teaser could be any piece of content that leads you here, and of course, the teaser is more than a one-minute video. The trailer is the longer format content.
The movie itself is like a webinar. I invite people to my daily webinars, and they become not just customers but customers for life. The ultimate goal of creating this content is to bring people into my world and on a journey. It's not just about acquiring a customer; it's about helping my customer achieve a result.
If you're someone listening to this podcast, I'm sure it's because you want to become a knowledge giver, make money online, build a business from home, spend more time with your family, and earn significant income with your knowledge. That's the essence of why you're listening to this podcast. Of course, you also seek new ideas or perspectives to grow as a person in the digital realm.
Now, let's delve into why short-form videos are important and where they can be effectively used.
There are two primary places where you need to use short-form videos. The first is Instagram Reels, and you can also push it on Facebook. Instagram and the Meta algorithm work in such a way that the first three seconds matter. When you upload a short-form video, a 45-second to one-minute video, if more people are watching or getting engaged in the first three seconds, Instagram will give that video a wider reach for the next three seconds. If more people continue watching without scrolling, Instagram will double the reach for the next six seconds.
And then, if more people watch until the 12th second, Instagram will again double the reach for the next six seconds. So that is how the algorithm has been designed, and that's how it works. That's why you may have noticed that some rules don't perform too well, and some videos go viral. This virality is determined by the number of seconds people watch.
As a knowledge giver, I did not believe in this even a few years ago, but now I believe that we all need to get damn good at capturing people's attention and keeping them hooked with short-format content. It's actually easy to create longer format content because it can be free-flowing and unscripted. However, when it comes to short content, even though I go unscripted, I want to ensure I can deliver a punch and make an impact within a few seconds.
The first area is to get more organic reach on Instagram through reels, allowing you to reach more people based on your video creation skills. What you say in the opening line matters. I'll provide some examples at the end, okay?
Now, if you know a particular video has gone viral, whatever you said connected an emotional chord with your market. You can use that same concept for running ads, video ads, and performance marketing. I run a lot of ads on Facebook and Instagram, and I'll give you examples of the different ads I'm currently running. Before, I relied on my ad agency to execute my ideas, but now I realize the importance of recording 45-second and 32-second ads to truly connect, grab attention, and make my ads stand out in the vast internet ocean.
The weather is a rising tide. Sometimes the cost per lead suddenly goes up, and sometimes it goes down. That's why it's crucial for all of us to get good at short-form videos, cutting through the noise and making our ads swim like dolphins in this ocean.
Let's look at typical ads. "Are you struggling with your weight? Hi, my name is so-and-so, a health and weight loss expert. Join my webinar or workshop for just ₹99." These are very typical ads. What I've done is different. If you check all the ads I'm currently running on Facebook, they're atypical. For example, I use various hooks in my ads, and I'll share some examples.
"The biggest mistakes I made as a coach are these three things: 1, 2, 3, 4. Hi, my name is Siddharth Rajsekar, and I help coaches launch using AI. Join my webinar to learn more." The hook is about the mistakes I made. Another one: "The three things you need to make three lakhs per month are these: a good product, a solid sales process, and leveraging the power of AI. Hi, my name is Siddharth Rajsekar, blah, blah, blah." Each hook is unique, not talking directly about the main topic.
Do you want to be part of a $350 billion trend? This is the best time to become a digital coach. Another hook: "Do you want to run a business while traveling without an office or employees? Imagine that." These are my first three seconds. I have multiple hooks like these, continuously coming up with more.
In the next part, I might say, "I cracked the code on how to build a business without any office. Hi, my name is Siddharth Rajsekar, and I'll share this." I've shared at least 10-15 different hooks running in my ads currently. The design of my short-form videos is structured: first, the hook in the initial three seconds, followed by the value in the next three seconds, making the first six seconds impactful. In nine seconds, I cover the entire value piece. It doesn't feel like an ad; it feels like an educational piece. Then, I close with my credentials, earning the right, and a call to action.
The main thing is I have 30 to 40 different hooks that I'm testing in my ads library. Within 2 to 3 weeks, I know which hooks are getting me sales, the lowest cost per lead, and which ones attract an audience willing to buy. Not just a low cost per lead, the purpose of the ad is to get a sale. This is why every coach, trainer, and expert needs to get good at short-form videos.
I've created over a thousand videos on YouTube, including interviews and long-form content, and I plan to continue producing more. The video you just watched serves as my trailer. My main focus this year, however, will shift towards creating teaser content, which is incredibly easy to produce. The tools I use include my iPhone's cinematic mode for recording, and the InShot app for editing. InShot allows you to add text, captions, and more. Another useful app for captions is simply called "Captions," which automatically generates captions for your videos, corrects errors, and offers additional features.
While there are many tools available, I highly recommend using your regular phone camera, InShot, and Captions for creating short-form videos. If you're already part of my community, I encourage you to register for my upcoming orientation on the three-year digital coaching certification. Think of it as entering a world similar to Harvard or Stanford, complete with a point system, gamification, national recognition, and a platform named Polestar to track your habits, tasks, and business. If you're interested, attend my next showcase by visiting sidz.co/diamond, where I'll present a special offer for a three-year journey to become a certified Masters Club member in digital coaching.
During this certification journey, your progress will be evaluated based on attendance and achievements. It's a unique and proven certification program that has delivered results for thousands of coaches in India. If you're genuinely committed, join this transformative journey, and I look forward to seeing you there. Until the next episode, I hope you found this one useful. Feel free to share your notes below. Bye-bye.
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86 replies to "Why It’s Important To Get Good At Short Form Videos"
Short form videos to enhance impact.
Two types of video creators – Entertainers, Educators
4 Stages: 1. The Teaser 2. The Trailer 3. The Movie 4. The Customer
Instagram reach of short-term videos
Biggest mistakes to avoide and catch the attention with hooks.
1. Entertainers v/s Educators As educator we can us short-form videos to deliver high value message in a short span of time.
2. First stage: Teaser stage – Instagram + Ads – >to grab attention and lead to trailer
3. Second stage: Trailer Stage – YouTube/Podcast
4. Third Stage: Movie – Webinar
5. Goals – > Help customer get a result
1. Short-form videos to deliver high impact
2. Teaser content (Instagram) where all short-form videos come into place
3. Trailer – Long videos like youtube etc
4. Movie- Webinar
5. Posting Short-term video ( Instagram ) The First 3 seconds is important based on Insta algorithm
6. Keep audience hooked
7. Use ur normal phone to record and the Inshot app to edit
Get started and all the best ! 🙂
#ilhfamily
My key takeaway is as under:
*Used to prefer long videos, now sees the value in short ones to boost longer
content.
*Educators can pack impactful messages in a brief time.
*Short videos guide audiences through a journey, not just for views.
*Teaser (short videos), Trailer (longer content), Movie (webinars), Results.
*Essential for organic reach on Instagram, and Facebook.
*Algorithms reward attention-grabbing content quickly.
*Instagram Reels and Facebook for broader reach.
*Unique hooks in ads for emotional connection and impact.
*Running various ad hooks to identify what drives sales, not just leads.
*Recommends using iPhone’s cinematic mode, Inshot, and Captions app for
easy editing and captions.
*Encourages joining a digital coaching certification program.
*Asks for notes sharing and bids goodbye.
My key take-away:
1. work on hook of short-form videos.
2. Learn how to hold on to attention of audience
Short Form Videos
Purpose of Short-Form Videos
Stage 1 – Teaser stage – Insta stories leading to YouTube content
Short form to be used in Insta stories
3 seconds is the catch time
Hooks that impact
1. The biggest mistakes I made as a coach are these 3 things
2. The three things you need to master
3. The fastest way to grow
4. Don’t complicate
5. The 3 values close to me
6. Do you want to be part of a
7. Do you want to learn in your free time
8. I cracked the code
9. The reason why we are not progressing
10. AI cannot
9 seconds Magic: Hook for 3 seconds: VAlue for 3 Seconds: Mistakes for 3 seconds: Intro for 3 seconds: CTA for 30 seconds
Takeaway: Utilize short-form videos for greater impact.
There are two types of video creators: Entertainers and Educators.
There are four stages to consider:
1. The Teaser
2. The Trailer
3. The Movie
4. The Customer
Understanding the algorithm is crucial. The initial three seconds are critical. When you upload a short-form video, lasting between 45 seconds to a minute, if more viewers engage within the first three seconds, Instagram will expand its reach for the subsequent three seconds. Should viewers continue watching without scrolling, Instagram will double its reach for the following six seconds.
Furthermore, if viewers watch until the 12th second, Instagram will again double the reach for the next six seconds. This is the algorithm’s design and functionality. This explains why some videos may not perform well while others go viral.
Work on enhancing the hook in short-form videos. Concentrate on retaining the audience’s attention.
3 ,next 3. ,6, next 6 sec .formula.is good to understand .
Teasrs,Trailer,and movie.formula is also good to understand.
Sid started with the question : Whether short-form video is right choice or not. Then he shared that he also initially believed in long-form videos but later realised it’s important because the short-form contents will help you with the longer-format content. He then wanted to explain the concept first & then delve on how & were it ca be used and other related suff. Listen new terminology like typical & atypical which is awesome. Ode wanted got share many example of hooks he has been using.
Concepts:
* What’s the purpose of short-form videos? there are two types of poles who creates videos & they are entertainers & educators
* Entertainers .do it just for getting more views & visibilities; they want to be seen more, heard more, listened more. Sid talks of Educators here.
* There are educators in the online space who don’t have, funnels, don’t have products to sale & Sid’s approach is different. He is creating short-form videos with a purpose to take them through a journey. It’s not just some vale piece for entertainment – it’s basically to lead them through a journey.
* 4 Stages:
a. Teaser stage wherein all short-form videos come into play. example, driving in. a car , walking into a hotel or restaurant, & seen a video on the TV on some add on a particular movie. Tis is teaser . This created curiosity
& you searched for the trailer in YouTube for the movie. Teaser is for few seconds but trailer is longer – may be one or two minutes. Then being inspired bought ticket & went for 90 minute movie. When hooked on to the movie then watching sequel like 1st part or 2nd part like avengers, superhero etc, The same principle holds here.
* If teaser can hook it will lead to trailer which is 5 minutes video in you tube or even this podcast is a trailer.
* On instagram reels will lead to YouTube videos or podcast like this.
* Trailer is a longer format video & Webinar is the Movie
* Webinar creates customer & for life too.
* The end goal of creating such content is to bring people in Sid’s world for a journey & not just bringing but to get people results.
* Why Short-form videos are important & where it can be used?
* 1st placed is Instagram Real & also can be pushed to Facebook.
*Instagram Algorithm – 1st 3 seconds which matters in Instagram. if more people watch 1st 3 seconds, Instagram will give wider reach for next 3 seconds & if watching continues Instagram will double the time. This is the way algorithm works (Awesome!! My takeaway & it’s a new perspective to me – Thanks Sid for letting us know)
* Some reels don’t go well & some go viral. The vitality is determined by the no of seconds people watch.
* So as a knowledge giver we need to be damn good (which Sid’s didn’t believe few years ago) @capturing people attention & keeping them hooked for short-form videos.
* it’s easy to creat long-form content because it can be unscripted & can go as a continuous flow.
* Even if short-form is unscripted need to deliver a punch & an impact in few seconds.
* 1st area is to get more organic reach on Instagram through reels to reach more people based on the skill that you have in crating the video
* Some examples: if some videos go viral that concept can be used to run ads.
* Ad agency dependency & doing on it’s own learnt about the importance of Recording 30 seconds, 50 seconds ads to connect well & grab their attention. It’s like swimming of Dolphin in the internet ocean with the tides
* Cost of leads can go up or down & so it’s important to go for short-form videos to cut through the noise & swim like dolphin in the ocean.
* Typical & Atypical ads.
* Typical Ad example: “Are you struggling with your weight? Hi I am …. a health & weight loss specialist & join my webinar..
*Atypical: Sid’s ads are exam ples of Atypical ads like: The biggest mistake I did as a coach are 3 things 1,2,3,4. Hi, my name is Siddharth Rajsekar. I help coaches launch AI. Join my Webinar too learn more.
* The hook is about “Mistakes I made” Another ex. The 3 things you need to learn to earn 3 lacs pm are good product, solid sales process & leveraging the power of AI” . Hi I am ….
* each hook is unique … doesn’t talk about main topic..
* In the next part, Sid might say, I cracked the code on how to build a business without office, Hi My name. is….
* The structure: first is hook for initial 3 secs, followed by value in next 3 secs making 1st 6 secs impactful. In 9 seconds entire value piece is delivered. it doesn’t feel like an ad but like an educational content.
* 30-40 different hooks are being tested in Sid’s Library. In n2-3 weeks Sid can find which hooks are giving sales , giving low cost per lead & attracting audience to buy.
The purpose is to get more sales & so all coaches, trainers and experts should be good @short-form videos.
* Sid created more tan 1000 videos which he wants to continue. Sid’s movie is Webinar.
* Tools to use: iPhone for recording, InShot for editing . Another one is “Captions” which generates captions automatically
Why to make short form video
2 types of people create videos. –
Entertainer and Educater
The Educater uses
SFV to give High Impact MSG in short period of time
They can again be of 2 types
1) without product – just sharing information
2) where you are making a video with a purpose to start a journey with them . Lead them through the journey.
SFV are in 4 stages :
1) teasers -45 sec – increases your curiosity. Then you go to check the trailer on you tube or podcast.
2)Trailer – 10-15 min video ( long form video or podcast above 5 min ) If trailor is interesting , you are inspired you go for the 90 min movie .( Webinar)
3) Movie – it’s the webinar , – after this if they get hooked on to you then want to see the sequel ( customer for life – building your community )
4) Sequel – It’s your community where you have different products .
Where to use SFV
1) Instagram Reels
2) fb
How insta works :
1 st 3 sec matter – if more people watch for 1 st 3 sec then
It doubles the reach . If it crosses 6 sec..it again double the reach for next 6 sec .. if it crosses next 6 sec .. it doubles the reach for next 12 sec ..and so on .
Instagram reach is very Organic .
–Make your Reel in a very Atypical way —
Use different hooks:
first, the hook in the initial three seconds, followed by the value in the next three seconds, making the first six seconds impactful.
In nine seconds, cover the entire value piece.
The purpose is to get more sales & so all coaches, trainers and experts should be good @short-form videos.
Congrats! You’re winner #9🏆
Why podcast is beneficial in the shorter version than the long form…
1. Time-Efficient: Short podcasts are easy to consume and fit into busy schedules. As the proverb goes, “Time is of the essence.”
2. Focused Content: Shorter podcasts tend to be more focused and concise, providing valuable information in a compact format. This aligns with the saying, “Brevity is the soul of wit.”
3. Increased Engagement: Listeners are more likely to stay engaged and listen to the entire episode if it’s shorter³. This can be related to the proverb, “Less is more.”
4. Regular Posting: Short podcasts can be produced and posted regularly, which listeners value³. This resonates with the saying, “Consistency is key.”
5. Global Reach: Podcasts have a global reach, allowing content to be accessed by listeners worldwide¹². This can be summed up by the proverb, “The world is a small place.”
Remember, “Good things come in small packages.” This can certainly be true for short podcasts!
Hello Sid,
Best podcast on short for, video formats
Hook in first 6 secs is most critical
30 to 40 kind of hooks to test best sales runner
Low cost lead
Captions use for text over
Inshot use as a useful app
Awesome ideas for short form videos which are easily implementable
-Short form videos are like teasers which would raise curiosity in your target audience and they would want to watch everything else that follows and that’s how you would capture, nurture and convert the lead.
-Mastering the short videos placing the right hook at the right point of time would help the algorithm work for you and help in your organic growth.
-The content should not be monotonous
-Experiment with different kind of hooks and see what is working for you.
#ilhfamily
My 5 Key takeaways from this podcast
1.Teaser Stage (Instagram Reels)
2.Trailer Stage (You tube Video)
3.Movie Stage (Your Webinar)
4.Working With you for a Movie ( Your Program)
5.Give value bomb
Purpose of short form videos :
Understand 2 types of people. Entertainers and educators.
Educators do not have funnels, portals, courses to sell
4 stages
1. Teaser stage : short form video
2. Trailer stage : More than 3 min.
3. Movie : webinar -> customers
End goal of short form video is to help customer to get results.
Use : Instagram reels and meta algorithm works in such a way that first 3 sec matter. If people keep watching then it doubles the reach… then more people watched for 12 sec then double the reach.
Hence, there are some reels go well. Virality of reals go based on number of secs.
Short content : deliver punch and impact
First area : organic reach on Instagram
Typical adds : are you struggling with weight or so??
Have A typical stuff and hooks
• The biggest mistakes I made as coach…
• Three things to do to earn 3L per month…
• Fastest way to grow in coaching business…
• Top 3 values in my life
• Do you want to be part of 350 billion dollar trend?
Close loop… if you want to overcome… then come to my webinar
Leanings :
* Consider your short-term videos as a teaser and long-term videos as a trailer
* First 3 second’s matter for Instagram
* The vitality is determined by the no of seconds people watch.
* Hook is important and next part of value bomb is important to deliver.
* Use camera, in shots, and caption to start with just short form videos.
Day 4:
Short form videos are important
Typical & Atypical:
2 types of people create content online: entertainers and educators
9there is a purpose and journey)
4 stages:
1. Teaser content
2. To trailer – >5 min video
3. Webinar
4. Customer
Solve the customer problem
2 places short form videos – 1st 3 sec matter most, wider reach (double) 12th sec more
1. Instagram
2. FB
Punch n Impact within first few sec.
Viral video- Emotional connect – Use same concept for more reach
Make ads swim like dolphins in the internet Ocean
Learn from mistakes
Different hooks for making 3 lakhs / month
Success is simple
Freedom, service & Family
Crack the code to build a business
Values:
Within 9 sec deliver the value
And close the loop with CFA
Identify the hook giving maximum sales and repeat the success
Short form videos are a must. Helps in enhancing longer format video contents. Purpose of short form videos: Educators need to deliver high impact message in short time. Not entertain. Four stages in leading the ad. Teaser – short form video. Curious, you go to youtube, where the trailer is there… long form video. Then you buy the ticket.. it is the sales for webinar… a movie. Then you acquire a customer. You get a customer who will win along with you. It is to create a win win situation. Use it in Instagram reels (where the first 3 sec matters)..it will give wider reach for next 3 sec…and so on. It helps in capturing attention in a few second. Increases organic reach. If it gets viral…use the same content for ads. It will help in rationalizing the ads. Have different types of hooks in the videos. Design…hook (3s), value (6s), earning rights and CTA. Have a pool of 30-40 hooks. Analyze the effectiveness of the ads. So you need to be good in short form videos, eventually to get most cost effective sales.
Concept:
1. Two kinds of people in short form videos – Entertainers & Educators.
2. Educators have a purpose to post short form videos.
3. There are 4 stages in the video. Teaser, Trailer, Movie & Sequel.
4. Lead them from Teaser to Trailer to Movie (Webinar) to Customer.
5. End goal should be to help customers to get results.
How it works?:
1. The First 3 seconds matter to get hooked.
2. Instagram will double the reach in the next 6 & 12 seconds.
3. We have to get good at capturing people’s attention in a few seconds.
4. Get more organic reach with regular short form videos.
5. See which video is performing well and then take them to make an AD.
6. Go A-Typical ADs.
7. Start with “The biggest mistake example” or “The fastest way to grow” or “Success is simple” or “do you want to be a part of” or “do you want to run a business” or “I cracked the code on how to”
8. First 3 seconds is the hook, the next 6 seconds is about giving value and then close the loop with the call to action.
9. Every single trainer/coach has to get good at short form videos.
10. Just use your phone camera, Inshot, Captions and start posting short form videos.
Congrats! You’re winner #8🏆
Thanks A Lot Sidz…! This is the first time I have won something like this in the community !
Takeaway: Utilize short-form videos for greater impact.
There are two types of video creators: Entertainers and Educators.
There are four stages to consider:
1. The Teaser – less than 1 min to increase curiosity
2. The Trailer – longer format content (more than 1 min)
3. The Movie – Webinar
4. The Customer – Customer for life
Instagram reels – we must upload short-form videos. Capture people’s attention. Deliver a punch. Go organic.
3 things ….. (hook)
Record on mobile and use in shorts and captions.
– [ ] 2 Kinds of people on social media (a) Entertainers (b) Educators
– [ ] 4 Stages which are called teasers
– [ ] 1 min video is like teaser which brings our audience to trailer which is longer format, webinars are the actual movies
– [ ] 2 Places to use short form videos (a) Instagram (b) Facebook
– [ ] Got idea about algorithm of Instagram
– [ ] Must be dam good in delivering the message in a short time
– [ ] We can use the successful video concept to build the adds
– [ ] Got good idea about the hooks to create
– [ ] It’s much important to become good in short videos
Awesome perspective towards short form content:
*Teaser > Trailer> movie > Lifetime Relationship
* short form on instagram reels
* first 3 seconds matters
* get more organic reach on insta through reels
* when we know a particular reel has gone viral, use the same concept to run ads.
* The biggest mistake I made as a coach..Hi, My name is..
* My top 3 values in life, if you resonate, come and join my webinar
* Do you want to be a part of community
* I crack the code on how to ..
* first 3 seconds- hook, next 6 seconds are value, then start with intro and call to action
#ILH Family
Here are my key takeways:
1. Important to get shortform video for people to attract.
2. 2 kind of people do Videos: Entertainers and Educator
3. Educator should have a purpose and lead them to perticular journey
4. 4 stages:
a. Teasers
b. Movie Trailer
c. Go for a 90 minutes movie
d. Sequel for next part
5. Insta reels is like teasers
6. Podcast is like Trailer
7. Webinar is like a movie
8. Then make them as customer
9. Short form video are used in 2 places, Instagram’s reels, push to facebook
10. First 3 sec matter in meta algorithm, will give reach wider audience for next 3 sec
11. Increments to 6 sec and then again 6 sec
12. Hence the reels go viral
13. Get organic reach in Instagram’s in first 3 seconds
14. If able to connected with customers then run ads
15. Good at short form video to cut through reduce noise
16. Ex for hooks: “Biggest mistakes i made as coach is 1,2,3…”
17. Do you want to be part of 350 B trend? another hook
18. 1. Hook for 3 sec, 6 sec is the value, cover entire value piece
19. Look for which hook is attracting me in span of 3 weeks.
20. Use App inshort to add text and captions
Congrats! You’re winner #10🏆
My Key Takeaways :-
– Purpose of short form videos, 1. Entertainers 2. Educators
– 4 stages, 1. Teaser 2. Trailer 3. Movie 4. Sequel (lifetime customer)
– We need to be damn good at capturing people’s attention through SFV
– Use good HOOKS
– Tools to use 1. Phone Camera 2. InShot
Short-form videos:
It’s important
It’s going to help long-form content
Purpose: It leads them to know more.
Entertainer – for visibility
Educator – To deliver high-impact content
4 stages :
1. Teaser – content
2. Tailor – Long form video
3. Movie – Webinar
4. Sequale – Membership
2 places: Instagram, and Facebook.
Instagram reels: Its increase based on no. of people who watch
Facebook reels
Make sure to impact in fewer seconds
Hook is important, Example: Biggest mistake I made, 3 tools to learn
1st 3-second hook, next 3-second content, next 3 seconds closing the loop
Every expert coach needs to learn short content video
Give special offer
https://siddharthrajsekar.com/short-form-videos/
Why Short Form Videos?
Purpose
– Entertainers: for more views
– Educators:High impact message
Journey by educators
1. The teaser: short video insta reels/FB reels first 3 seconds matters
2. The trailer: longer content
3. The movie: webinar
4. The customer: results
Create various hooks
Tools:
– Mobile
– In shot for editing
– caption
Thanks Sidz for keeping us ahead of time.
#ILHFAMILY #CASUNILGUPTA95
Trailer, Teaser, Movie, customer. Powerful concept. Expertise in short form video is a must skill going forward.
#Ilhfamily
• Learnings
why short-term video- entertainment and education.
• Creating interest- Teaser- Reel, less than 1 minute
then the trailer- 5 min. video content
• Then to movie- webinar/ Seminar
Instagram Reel- first 3sec. matters most. Algorithm -3-6-12 sec. organic reach. If one gets viral-take it for FB ads.
• In this present scenario people have less attention span, so hook them in 3 seconds to bring them in.
Making a short, interesting video is challenging but amazingly effective to get leads.
Concepts I will use:
I will post effectively in less than 1min. reels in Instagram and study, analyze to see the most liked and use it for FB Ads for more lead generation.
Siddarth Rajeshekar : Podcast #4
Purpose of short form videos:
To deliver a high impact message in a very short time. There is a purpose and journey to a short term videos
1. Teaser stage: Principle: Driving in a car, walk into a restaurant, and see an ad in the TV for few second which teases your taste and you actually go for the movie and see sequales also.
2. Grab people’s attention and lead them to the bigger event – customer for life
3. Help the customer to get some result. – you want to be a knowledge giver, spend more time with your family, get new idea to grow as a person.
4. Why short form videos are important and where to use them: Instagram –
5. The first three seconds matter. If more people are watching or getting hooked they will get watch for the next three 3 seconds and then it will double the reach for the next 6 seconds and the next doubles to reach 12 seconds. So get damn good at capturing people’s attention.- organic reach on insta through reels.
6. If a video has gone viral – use the same concept to run video ads.
7. Make ads swim like dolphins in the ocean of internet. Cut through the noise.
8. Have atypical ads. “ The biggest mistake I made as a coach are 1, 2, 3.
9. “The 3 things you need to make great business is
10. “The fastest way to make your business grow is …….
11. “Don’t complicate your life…………..
12. 1-3 secs – Hook; 4-9 sec Value 10 – I am ……… come to webinar
13. Apps: inshot, captions, for editing the instagram videos.
1. Educators in Online space need Short videos to lead them
The teaser grabs attention.- leads to trailer – longer former content – movie – webinar – life time customer.
2 First place Instagram reels
First, 3 seconds is the hook, next 6 seconds is value, then ETR, and finally call to action.
2. You may do on FB too.
3. Record in the phone, use inshots to edit and captions to add captions.
4. Focus more on teasers.
#ilhfamily
Key Take Aways
1. Two type of people: Entertainers Vs Educators
2. Teaser – Short Form Video (Insta Reel)
3. Trailer – 1 to 2mins (Short Video)
4. Movie – 90 mins (Webinar)
5. Sequel – 2,3 … (Products L1, L2 …)
6. Short Form Video
7. Instagram Reel – Grab Attention, Impact thru Ads, Use Personal Values,
Hooks: Secrets, Facts, Mistakes, Visualize, Crack the Code (Hook: 3 sec Value: 3 Sec Content: 30 Sec CTA: 3 Sec) Tools: Mobile Camera, InShot, Captions
A few days before, I stopped making Short videos as I was not getting good reach and after listening to this podcast, I feel like making Short content again.
#ILH FAMILY
HOW TO CREATE SHORT FORM VIDEOS
2TYPES OF PEOPLE WHO CREATE REELS.
HERE THE FOCUS IS FOR EDUCATORS.
TEASER-SHORT VIDEO OR REELS.CONTENT
END GOAL IS TO BRING PEOPLE TO SHOW THEM THE PATH
HOW TO DO ADS
FIRST 3SECONDS MATTER.ITSTHE HOOK
USE THESE ADS IN FACEBOOK.TO ATTRACT AUDIENCE.
CUTTING DOWN TIME ADD VALUE WITH A POWERFUL HOOK.
INTRODUCING ONESELF FIRST IS A GREAT MISTAKES.
ALWAY HAS OTHERS FIRST ,THEN TURN THE FOCUS FROM YOU TO THEM.3 SECONDS HOOK
VALUE -3SECOND MISTAKES
3 SECONDS =SOLUTION TO THE MISTAKES.
3STEPS IN 9 SECONDS USE A MOBILE
AND USE INSHOT FOR EDITING.
CALL TO ACTION
WHAT S IN FOR THE AUDIENCE
OFFER AND CALL .
#ILHfamily#🌿🌿
💗💗Why it’s imp to get good at short form videos💗💗
🌿 Purpose 🔥🔥🔥educators
🌿 Lead them to perticular Journey
🌿 Teaser to bring curiosity ✨✨✨
🌿. To bring the people to 🍿 movie 🍿🍿🍿
🌿. Costomer for life time to help people
🌿. Two places to use short form reels instagram 1st 3sec should be catchy
🌿. Next 60sec increasing the reach 🔥🔥🔥🔥🔥🔥🔥🔥🔥
🌿. Be good to short form in few seconds
🌿 If perticular video has become viral same u can use them in adds
🌿 45 sec adds to swim like dolfins in ocean 🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊🌊
🌿 10hooks
🔥 Biggest mistake
🔥 3 things to make 3 lakh
🔥 Fastest way to grow
🔥 Top 3 values in life
🔥 Do u want to be the 250billion dollar 💰💰💰💰
🔥 I have cracked the code how to make the business without office
🔥 3sec hook 🪝🪝🪝🪝
🔥 Education in add
🔥 Call to action
🔥U can c which hooks in making money cells
🔥Different angles of adds
Focus on teaser video
Captions 🤩🤩🤩 app
Inshort app 🌿🌿🌿🌿
Congrats! You’re winner #7🏆
Learning from Short Form Videos.
It is actually good to have short-form video’s
Two kinds of people online entertainers & Educator.
There is a purpose behind making videos to add value.
1. Teaser stage, we see then get inspired then we search for the actual movie. Whatever you do on instagram, give the link of podcast, The trailer will be longer form of video.
1st place to post is instagram reels. first 3sec video, instagram will give a wider view for next 3 sec, then instagram will give reach to 6 secs, this kind of algorithm for reels. For that as a knowledge giver, we should be damn good to capture the audience attention.
Get organic reach, if you know if particular reels go viral, then you have to 45 sec ads 30 sec ads, it is very important to make short form vidoes.
Hooks
1. The biggest mistake I do.
2. The three things to make 3 lac per month
3. The fastest way to make money.
4. The success is simple.
5. The top three values if freedom family service.
6. Do you want to be a part of 350 billion dollar trend.
7. Do you want to run a business without having the office.
8 . I have cracked the code.
9. The three mistakes coaches make is.
10. If you want to overcome the challenges.
Analyse which hooks work better. This is a reason why every single coach,, and trainer needs to be good at short-form videos.
My movie is my webinar.
Apps. inshort, captions app.
#ILH
##ilhfamily
Purpose of shortform video
-Check You are entertainers or educator
As educator
Steps to journey are:-
1 Teased -insta reels
2 Tailor – long from videos
3 movie – Webinar
Why short imp. Where used
Insta reels- first 3 sec important to next 3 second. ..than next as per algorithm
Learn to deliver punch & value
Short videos having reach can be used for taking idea for fb ads
Don’t uske or do just like every body is doing
Hooks to be used
The biggest mistake I made..
Three things to make …
The fastest way to …..
Don’t complicate growth..
Connect with Family-, freedom & service. .
I crack the code…
After giving value. ..than You say hi I am … I have helped so many… if you want…..
✨Great podcast sidz. Learnt so many pointers-
First 3 Seconds Crucial: Captivating content in this short timeframe is essential to grab attention in the fast-paced social media environment. First 3 seconds are crucial.
Provide Value: Whether it’s entertainment, information, or a unique perspective, content that adds worth to the viewer’s experience tends to perform well.
Hook is Important: Creating a compelling hook is crucial to engage users from the beginning.
Organic Reach: Short-form content has the potential to reach a wider audience organically. Instagram’s algorithm often favors engaging and shareable content, leading to increased visibility without solely relying on paid promotions.
Thanks for sharing such a valuable content. 😊
Hi all, this is a real powerful concept. Trailer, Teaser, Movie, customer. Expertise in short form video is a must skill going forward.
My learnings are :
Focus on short form videos and which ever is getting more attention, use it for Ads.
#ilhfamily
The Top learning from this Podcast is
1. Two Types of Video Creators: There are entertainers and educators. Educators, specifically, can use short-form videos to convey impactful messages within a brief duration.
2. Four Stages of Content Creation:
– Teaser Stage: Short-form videos act as teasers to pique interest.
– Trailer: Longer content (like on YouTube) serves as the trailer to dive deeper into the subject.
– Movie: This refers to comprehensive content, such as webinars, where the audience delves deeply into the topic.
– The Customer: Ultimately, the goal is to convert viewers into customers, guiding them through a journey.
3. Platforms for Short-Form Videos: Instagram Reels and Facebook are primary platforms for maximizing organic reach through short, attention-grabbing content.
4. Algorithm Insights: Instagram’s algorithm rewards videos that capture attention quickly, doubling reach based on how long viewers engage (first 3, 6, and 12 seconds).
5. Hooks and Impactful Content: Crafting hooks in the initial seconds of a video can emotionally connect with the audience, generating curiosity and engagement.
6. Atypical Advertisements: Using unique hooks in ads rather than typical approaches helps in standing out, engaging the audience, and potentially driving sales.
7. Testing and Optimization: Testing various hooks in ads and short-form videos helps in understanding what resonates best with the audience, leading to better engagement and sales.
8. Tools for Video Creation: Utilizing simple tools like iPhones for recording, InShot for editing, and caption-generating apps simplifies the process of creating short-form videos.
9. Educational Opportunities: Encouragement to join a digital coaching certification program to learn and succeed in the digital coaching landscape.
10. Continuous Improvement: The importance of consistently adapting and refining content creation strategies for better engagement and impact.
#ilhfamily
My biggest learning from this podcast are…
1. Running video ads are important
2. The pupose is to create Trailer before showing them the full movie
3. To attract our potential students to build our community
4. Same value based short form videos can be use as the facebook or youtube ads.
5. For instagram reels where I can attract my potential customers as well as adding value into their life.
6. different hooks to attract customers
7. 9 sec value bombs then the actual ad
8. Use different hooks and content pieces and try it out which is working and then use that as a reel to create value based content and visa vis.
Humbly Grateful for contributing in my learnings!
shortform videos
entertainers (visibility) & educators (high impact msg in short time)
purpose, journey
4 stages:
Teaser 1 min or less (shortform vids)
trailor 5-10 mins, movie 90 mins (webinar), sequels (cusomers for life, getting results for life)
Insta Reels – 1st 3 secs matter (our of the 45 sec) … gives wider audoence to NEXT 3 secs … doubles reach for every NEXT 6 secs
Virality = no of secs cumulatively watched.
organic reach on insta thru reels, use same concept to run vid ads.
30-45 sec ads, swim like dolphins cutting thru the noise of surface noise
hooks
the biggest mistakes i made as a coach are ….
the 3 thing to make great products
the fastest way to grow in biz
AI can’t …
don’t complicate growth
my top 3 values are …
do u want to be part of community
do u want to run biz from anywhere
i cracked the code of how to …
1st 3 sec hook, next 6 sec value = 9 sec floored !
then “I am ….. If u want to know ….
30-40 such hooks being tested rn getting distributed
2-3 weeks i know exactly is getting me sales, willing to buy, lowest CPL
hence u need to get good at SFVids
tools: cell running inshot, captions, AI text etc
summary:
Stages of Engagement: Categorize content into ‘Teaser,’ ‘Trailer,’ ‘Movie,’ and ‘Sequels’ for effective audience engagement at different levels. Capture immediate attention with a teaser of 1 minute or less. Delve deeper with a trailer of 5-10 minutes. Provide comprehensive insights with a 90-minute webinar, labeled as a movie. Ensure ongoing engagement with sequels. This approach caters to varied attention spans and interests of audiences.
Importance of the First Few Seconds: Capture attention in the first 3 seconds of Instagram Reels to increase viewership for subsequent segments. Employ a strong opening hook to retain and grow the audience.
Virality Formula: Understand that virality is measured by the cumulative time a video is watched. Create engaging content throughout, not just at the beginning.
Leveraging Organic Reach: Utilize the organic reach of Instagram through reels and adapt this strategy for video ads to effectively penetrate the market. Navigate skillfully through competitive noise, akin to ‘swimming like dolphins.’
Effective Hooks: Use hooks such as “the biggest mistakes I made as a coach” or “AI can’t…” to compel and resonate with viewers. Ensure these hooks are intriguing and relevant to the target audience.
Efficient Testing and Optimization: Test 30-40 hooks to determine what resonates best with the audience. Analyze which videos yield the lowest cost per lead (CPL) and highest sales to refine the content strategy.
Required Skillset: Develop proficiency in creating short-form videos (SFVids). Use tools like InShot, captions, and AI text generators to make content creation more accessible and efficient.
Educators can send messages through short videos like movies teasers. If teaser attracts attention , this can follow with long term videos like trailers.
In instagram , if the first three seconds reels are viral, the attention time can increase . If the message goes viral, facebook ads can be introduced. The ads should have very effective and brief hooks. ADs analysis is very important and short videos with captions and text is important.
Welcome to Certification journey
Highly informative podcast and need of the hour too. My key takeaways are:
1)Focus on teaser content which is the short form
2) Trailer is still important after the short form is analysed well
3) CTA should be the webinar which will make them to join
Got to know more than 10 hooks from you. What I offer may be different but the way hook is created can be learnt.
Happy to know that we need to be good at short form videos and glad to learn from you Sidz.
Lots of love and respect to you
#ilh
Hooks use
Short form vedios
Treasure content
Use main topic
Big Big Takeaways from Short Form Videos for greater impact… Great..
Pointers are –
There are four stages to consider:
1. The Teaser – 45 sec to 1 min vdo in Instagram reel or FB reel
2. The Trailer – 10 minutes vdo in youtube
3. The Movie – 90 Minutes Webinar
4. The Customer
Hooks that impact
1. The biggest mistakes I made as a coach are these 3 things
2. The three things you need to master
3. The fastest way to grow
4. Don’t complicate
5. The 3 values close to me
6. Do you want to be part of a
7. Do you want to learn in your free time
8. I cracked the code
9. The reason why we are not progressing
10. AI cannot
9 seconds Magic: Hook for 3 seconds: VAlue for 3 Seconds: Mistakes for 3 seconds: Intro for 3 seconds: CTA for 30 seconds
So 1st area is to get more organic reach on Instagram through reels to reach more people based on the skill that you have in crating the video
* Some examples: if some videos go viral that concept can be used to run ads.
* Ad agency dependency & doing on it’s own learnt about the importance of Recording 30 seconds, 50 seconds ads to connect well & grab their attention. It’s like swimming of Dolphin in the internet ocean with the tides
* Cost of leads can go up or down & so it’s important to go for short-form videos to cut through the noise & swim like dolphin in the ocean.
#ILH
*Short form videos impact a lot on grabbing audience
* 3 sec is more important
* Be on the journey test and drive
* Hook what audience fail to pass
* Every sec is important
* To grab the attention of audience keep on researching
Good to go with short form video content than just image ads
Entertainers – for visibility, seen, liked
Educators – under context of podcast.
Journey to create short form vidoes.
Types
Teaser Stage: Short-form videos as an initial hook.
Trailer Stage: Longer videos on platforms like YouTube.
Movie Stage: In-depth experiences like webinars.
Sequel Stage: Continued engagement with the audience.
Hooks – Capturing attention in the first 3 seconds & then value piece of content
Short form videos can be posted to Instagram, Facebook
Analysis of hooks – that are getting sales
Tools for Creating Short-Form Videos:
Using smartphones, InShot app, and Captions app.
Short videos are teaser to our long videos.
Have to create short form videos also for educating ,impacting them.
Short form Videos are of stages ; 1. Teaser( 1mint. video) , 2 Trailer( long form videos 5/ 10 mints), 3. Movie (webinar)and 4. customer into our Community.
Have to Have Organic reach and make it Viral connecting emotionally. Understanding the algorithm is important. First 3 sec ,hooking the viewers is very critical.And the Videos that goes viral to taken for the adds.
The Structure is – Hook in 3 Secs, followed by value in 3 secs, mistakes for 3 secs, Intro 3 secs, 30 sec content with CTA. Add Captions with cinematic tools recordings, use easy editing tools.
Awesome Information Sidz. I should mention that nowadays attention span is getting short also the majority of content is consumed on mobile devices and by youth so short-form content is more suitable and have better reach.
#ilhfamily
1. as an educator rather than an entertainer in the digital world, it’s really really important to focus on short form videos/teasers. eg. reels
2. those must be with great hooks which help you to grab the attention of the target customer in the first 3s itself
3. Better have the initial hook with great value addition rather than self introduction
4. Test the market with various hooks and then elaborate such content pieces with long videos
I’ll continue to post short-form videos.
I’ll use attractive hooks to get engagement.
I’ll download the caption app.
I’ll create a combination of short-form & long-form videos.
I am going to work on myself.
Shorter format content helps me generating longer format content.
This is such bulb on moment for me. I had been creating and posting long videos with value reels. But missing out on this opportunity of short form video with call to action. Thanks for sharing, I am gonna try this right away when I make new video this week.
1. Mastering short form videos is next game in digital marketing.
2. Short form videos will help you create long form videos, attract traction towards your long form videos.
3. Get better at creating Hook lines, that will grab attention of viewers
4. Helps to reach out to viewers who will eventually turn out to be your customers, where you can add value to their life by content.
5. Instagram works on algorithm, its critical to grab attention for 6sec
Key Take-Aways:
1. Teaser Content: Few Seconds
2. Trailer Content: 1- 10 Mins
3. Movie : 90 Mins Webinar
4. Sequels: L1, L2, L3, e.t.c
5.Initial 3 -6 secs on IG Reels are the Key
6. Use content from viral IG Reels to create Ads
7. Hooks are the Key
Thank You
Short videos leads to Long videos
Hooks are tested by sidz
Have mentioned the tools
Super useful
Tips on creating short-form-videos:
1. Ensure that you can deliver a punch and make an impact within a few seconds. The instagram algorithm promotes videos with maximum seconds of views.
2. Structure of the video: hook for 3 seconds, value for next 3 seconds
3. Purpose is to get sale
4. Tools used is iphone’s cinematic mode and Inshot for editing.
Short videos leads to Long videos
Hooks are tested by sidz
Have mentioned the tools
Short videos leads to Long video
Hooks are tested
Have mentioned the tools
#ILH FAMILY
• Purpose of short-form videos- 2 types of video creators- The first ones are entertainers who create videos for more views, likes, and comments for entertainment, and the second is educators- who deliver high-impact messages within a short period.
• Four stages- 1. Teaser; you can lead from teaser to trailer and then inspire to buy tickets for the 90-minute movie and then for the sequel.
• Instagram reels or mails are the teaser, the trailer is the longer format of content and the movie is the webinar and then they become a customer and then customers for life.
• The first 3 secs matter, if the first 3 secs are watched more on Instagram then the meta-algorithm doubles the reach, and so on.
• And once a particular video is viral then use that idea for making ads and let the ads swim like dolphins in the ocean
• The first 3 seconds is the hook, the rest 6 seconds is the value, closure of video with call to action.
LEARNINGS- 1. will create short videos regularly for the next 90 Days(taking it as my 90-day challenge)
2. Instagram can be used for better purposes also.
3. How creating funnel strategies can be so nicely related to real-life scenarios(teaser, trailer, movie example)
Short Form Video have their place in building reach.
The tool used to create this doesn’t matter ONLY Consistency matters.
Delivering Value in the content within 3 secs is key.
the more you create, the bigger reach and better quality of hook videos. the better audience in the long run.
My lessons from this podcast are:
* Use short-form videos as teaser content
* Become a master at short-form content
* Use good-performing Instagram reels as the basis for recording Facebook ads
* Give the hook in 3 seconds, give value in 6 seconds, earn the right, call to action
* Use a teaser to bring them to the trailer
* From the trailer bring them to the movie
* All you need is a phone, captions app
* Check the high-performing ads and put more money into them
Short-time videos as reels have to be catching in the first 3 seconds, to attract more people due to the working of the algorithm.This skill have to be developed for successful educational reels.
What I learnt :
Its not what you do, its how you things to magnetically attract people to follow your teachings.
Short form reels are magnets.
Just follow Sidz structure of shorts
Whichever reels gets you highest views, turn them into ads for Instagram, Meta etc.
This podcast is about, Is short form videos are useful or not
Yes this podcast gives Information about short form videos how we can take hooks and attract the audience within 6 secs.
And even long forms we can believe in
Increase our reach to more audience through Instagram ads
Initially we can start with reels.
There are 2 kinds of entertainers ,
The Teaser,The Trailer, The Movie and The customer or sale.
Short videos can create a great impact . We should understand the Meta algorithm how and why
the short videos goes viral.
Creating a great Hook to content with the market and its demand is crucial.
Like , 1.Do you wanna create a world where you can build a business while travelling anywhere .
2. You are amazing, you are a genius , you are a smart individual , but the path we all are follwing due to the broken education system keep us in a never ending loop.
3.Do you wanna join the $350 billion crowd .
4 . Three values I live my life by , Family, freedom and service .
5 . Life is simple , don’t complicate it .
likewise we need to find the golden hook lines to connect immediately with the audience. Which in turn will generate more leads dragging to the podcast and then to webinar the movie and converting it to sales or learners whom we can help overcome their life problems and the can help to help them to achieve their dreams .
Short form Videos are used by Entertainers , who want to be seen and liked more
But for Educators they need to sell their Digital Products and make an Impact and SF videos can play a major role
There are 4 stages like Teasers./ Trailers/ Movies/
So Instagram Reels of 1 min can be used like Teasers , LF videos on You tube can be treated as trailers, and the 90 Min webinars like the movies which will bring in Customers who can become Customers for Life
If you are putting SF Reels on Insta and FB , we need to realize that the first 3 sec is where people will get hooked .
If people watch for 3 sec, Instagram will take it to double and if people watch for 6 sec , Instagram will increase the reach . As this is how the algorithm works , Virality of the reel gets assured and organic reach can be ensured .
So it is really imp to get them hooked in the first 3 sec
If you can analyze and find out which type of Reel has gone viral , you can use that for making your Ad ..
So recording a 40 to 45 sec Reel with proper hook made as an Ad can ensure that it cuts through the noise and reaches the target Audience
Hooks that impact
1. The biggest mistakes I made as a coach are these 3 things
2. The three things you need to master are as follows
3. The fastest way to grow in a coaching business is
4. Don’t complicate growth with
5. The top 3 values in my life are family,
6. Do you want to be part of a million dollar
7. Do you want to run your business having your free time
8. I cracked the code on how to build your business
9. The reason why we are not progressing
10. AI cannot
So try to get 30 to 40 different hooks for the Ads library and note down which hook gives the lowest cost per lead or which one gets people to buy . to decide your Ad Strategy
So every single coach / expert needs to get good at Short form videos..
*Here are My 6 Key Takeaways from the podcast*
1. Educator or Entertainer Journey: Whether you’re an educator or entertainer, mastering short-form video creation leads you on a unique journey of engaging and influencing your audience.
2.4 Stages of Video Creation: Understand the stages – teaser, trailer, movie, and sequel – as a formula for crafting compelling short-form videos.
3. Impact of Teasers: Your short-form video acts as the teaser that draws people into your content on platforms like Instagram Reels or YouTube, sparking curiosity and interest.
4. Platform Utilization: Utilize platforms like Instagram Reels and YouTube, leveraging their algorithms and understanding the importance of viewership duration for virality.
5. Effective Opening Lines: Craft powerful opening lines or punchlines such as “The fastest way to grow your…” or “Don’t complicate growth, here are my top 3 values” to captivate your audience immediately.
6. Expertise in Short Video Creation: Becoming an expert in crafting exceptional short videos helps you stand out in the noisy landscape of content, allowing you to effectively communicate your message.
Mastering short-form video creation allows you to engage, influence, and captivate your audience by leveraging various stages of video creation and the potential of platforms like Instagram Reels and YouTube. Craft impactful opening lines and become proficient in creating compelling short videos to cut through the digital noise.
1. Short form reels and shots helps in creating awareness for us as a brand.
2. Doing the A-B-C-D-E testing which ever hook works we can create long form content for engagement.
3. Helps in Social Media Marketing budget optimization for better ROI.
Digital marketing is the a powerfull tool nowadays . There are two types of video creators: Entertainers and Educators.
There are four stages to consider:
1. The Teaser
2. The Trailer
3. The Movie
4. The Customer.
Creating a short video can attract right people to our mission . Getting more leads can be done by the short term videos and the Hook statement plays an important role. Focus on inventing the more real life hook statements to create your vedios . This will lead to the movie like podcast or our channel. Connecting with our audience is most important. Understanding alogrithm of Metaverse is crucial. Connect to people with a pure heart and intension of helping them overcoming life problems.
#ILH Family
Digital marketing is the a powerfull tool nowadays . There are two types of video creators: Entertainers and Educators.
There are four stages to consider:
1. The Teaser
2. The Trailer
3. The Movie
4. The Customer.
Creating a short video can attract right people to our mission . Getting more leads can be done by the short term videos and the Hook statement plays an important role. Focus on inventing the more real life hook statements to create your vedios . This will lead to the movie like podcast or our channel. Connecting with our audience is most important. Understanding alogrithm of Metaverse is crucial. Connect to people with a pure heart and intension of helping them overcoming life problems.
Congrats! You’re winner #6🏆
Entertainer and educators
1 educator : high do not have fuannal sales
# Tezer state : move trailers
Exam : you can grabe attention
# huk point
# Move is webinar my coustormer to help hake and ida
# instagramm Reel Meta algorthme first 3 second is huk nest 3 duble for net 6 seck
More purple 12 second
No of second purple watch capturing purple attention and huk point
# exam viral video add on viral vedos
30 sec risging very important noise cut
3 # good product good sells good
Take away from this podcast
1. Short-form videos to deliver high impact
2. Teaser content (Instagram) where all short-form videos come into place
3. Trailer – Long videos like youtube etc
4. Movie- Webinar
5. Posting Short-term video ( Instagram ) The First 3 seconds is important based on Insta algorithm
6. Keep audience hooked
7. Use ur normal phone to record and the Inshot app to edit
8. The biggest mistakes I made as a coach are these 3 things
9. The three things you need to master are as follows
10. The fastest way to grow in a coaching business is
11. Don’t complicate growth with
12. The top 3 values in my life are family,
13. Do you want to be part of a million dollar
14. Do you want to run your business having your free time
15. I cracked the code on how to build your business
16. The reason why we are not progressing
! #ilhfamily
Short form Videos teasers which hooks are getting attention and is great to work on further to prepare trailer content and Long form Videos and also use for developing paid advertisements. and get Customers. SIDZ shared that he has 30-40 Short form Videos in the circulation at any time and those with lower cost are the Hooks that is emotionally connecting the target audience. Great Podcast. Thanks so much !!
Key Learnings
Short-form videos deliver high-impact messages in a short period of time.
There are two types of video creators: entertainers and educators
Four stages or journeys by educators
1. The Teaser: 45-second to 1-minute Instagram/FB reels
2. The Trailer: 5 to 10-minute YouTube or podcast
3. The Movie: 90-minute Webinar
4. The Sequel (lifetime customer)
Posting short-form video (Instagram)
The first three seconds are important in the meta algorithm because they allow you to reach a larger audience for the next three seconds.
increments to 6 sec and then again 6 sec, hence the reels go viral
Get organic reach on Instagram’s in the first 3 seconds; if able to connect with customers, then run ads.
Use good Hooks that impact
1. The biggest mistakes I made as a coach were these 3 things:.
2. The three things you need to master
3. The fastest way to grow in coaching business
4. Don’t complicate growth
5. The 3 values close to me
6. Do you want to be part of community?
7. Do you want to learn in your free time?
8. I cracked the code for how to…
9. The reason why we are not progressing
10. AI cannot help you grow
The design of short-form videos is: hook in 3 seconds, followed by value in 6 seconds; within 9 seconds, cover the entire value piece; and close the loop by giving a CTA.
Use a regular phone camera, InShot, and Captions for creating short-form videos.
The purpose is to get more sales, so all coaches, trainers, and experts should be good at short-form videos.
In this podcast episode, I understood to explore the shift from advocating exclusively for long-form videos to recognizing the significance of short-form content. Discussed on the purpose of short-form videos, especially for educators, and introduce a four-stage strategy, comparing it to the teaser-trailer-movie-webinar model. Emphasizing the importance of captivating content, shared insights into Instagram Reels and Facebook algorithms, guiding knowledge givers to master the art of short-form videos for organic reach and effective performance marketing. Tune in to discover impactful hooks and atypical ad approaches for cutting through the online noise.
Short form Videos are good how 🤔 is as follows how it attracts your audiences:
➡️ The purpose of short form videos. There are
2 kind of people I.e. entertainers and
educators.
➡️ Entertainers create short videos just to get
more views and visibility. But here we will see
about educators.
➡️ Many educators don’t have funnels or
product to sell .
➡️ Educators must have purpose and journey
to create short form videos . Not just giving
only values but lead your audience to
particular journey.
Here are 4 stages as follows:
1. Teaser stage :
Here all short videos come under to play just
like a short ads. Or like trailer of movies by
which one get inspired and buy the tickets
and watch the entire movie. And once you
like it you desire to watch it’s sequels. The
same principle is applied here or in funnels.
So try to bring from Teaser to trailer and then
movie .
Eg: any piece of content a 1 min video is
Teaser. The trailer is longer form of content.
The movie 🎬 is the webinar.
So this is to be done just to bring the people or
prospects to your world . And it is also to get
them results .
Let’s understand why Short form Videos 📹 are important and where it is used.
➡️ There are 2 places where we have to use it
I.e. Instagram Reels and Facebook. In meta
algorithm first 3 seconds matters a lot. So, if
people are getting engaged for 1st 3 sec
then insta allows wider range of next 3 sec.
And if people continues watching ….insta
doubles the time and allows for next 6 sec
And if more people watch it doubles the
time.
➡️ So , it is necessary to capture their attention.
➡️ Focus on more organic reach.
➡️ Similarly it works for ads .
➡️ Typical ads never work.
➡️ Try unique hooks eg : The biggest mistakes
made …… or My top 3 values are ……..
Do you want business while traveling
without running a office…….
➡️ So the design of short form videos must be
like this
1. First 3 sec keep for hook .
2.The next 3 sec or 6 sec will be based on
values.
3. Then close it by CTA.
➡️ By practicing different hooks you comes to
know which ads is running good .
➡️ You can edit video in inshot and can add
captions to it by another app called
captions. It auto corrects every lipsync &
generates text .
So these are the tools to make short videos.
I don’t have idea what you shared over here regarding algorithm
Sir, you always talk to the point
Making it very easy to understand and implement ☺️
Thank you so much Sir
The biggest takeaways from this Pod
Purpose of Short-Form Videos:
Teaser stage leading to longer content on platforms like YouTube.
Instagram Stories as a key platform for short-form content.
3 seconds catch time to engage viewers.
Hooks for Impact:
Mistakes made as a coach.
Three essential things to master.
Fastest way to grow.
Emphasis on simplicity.
Personal values.
Invitation to be part of something.
Learning in free time.
Cracking the code.
Identifying reasons for lack of progress.
Addressing misconceptions about AI.
Structure of 9-Second Magic:
3 seconds Hook.
3 seconds Value.
3 seconds Mistakes.
Intro for 3 seconds.
CTA for 30 seconds.
Podcast Overview:
Shift from advocating long-form to understanding the importance of short-form content.
Short-form content aids in creating compelling longer-format content.
Engagement journey from teaser to trailer to webinar.
Rewarding community for sharing notes.
Four Stages:
Teaser Stage (Short-form videos on platforms like Instagram Reels).
Why Short-Form Videos Are Important:
Instagram Reels and Meta algorithm prioritize the first few seconds.
Algorithmic reach increases based on viewer engagement.
Where to Use Short-Form Videos:
Instagram Reels and Facebook for organic reach.
Importance of first three seconds in grabbing attention.
Atypical Ads Examples:
Avoiding typical weight loss ad approach.
Utilizing unique hooks for ads.
Multiple hooks tested for effectiveness.
Testing and Analytics:
Running 30 to 40 different hooks in ads library.
Analyzing results for sales, low cost per lead, and audience engagement.
Purpose of ads is not just leads but actual sales.
Shift in Focus:
Shifting focus from longer content to creating more teaser content.
Tools for short-form video creation: iPhone’s cinematic mode, InShot, Captions app.
Learning Tools:
Recommended tools for short-form video creation: Regular phone camera, InShot, Captions app.
Thanks and Regards,
Debasmita Basu