I just thought of sharing how I balance my family and business in this podcast. Hope this will inspire you to prioritise the same way!
Build Your Influence Online
I totally understand the challenges you face when starting out and not knowing how to build your influence or brand from scratch. This podcast aims to guide you through the process. In the first part, I'll discuss the three pillars of influence. The second part will cover 11 steps or ideas to help you establish your online influence, even if you're just starting today. The final section will focus on platforms like LinkedIn, Instagram, YouTube, Twitter, and Facebook, providing simple and concise insights to help you choose and start building your influence.
Before delving in, it's essential to note that today marks my seventh day of a 90-day challenge, with over 200 episodes and counting. If you haven't subscribed to this podcast on platforms like Apple Podcasts or Spotify, I encourage you to do so. I'm committed to delivering daily value across various topics to help you transform knowledge into a business, build influence, create communities, and lead an enriched life by helping others.
Now, let's explore the concept of influence. Online, you encounter two types of individuals: attention-seekers and true influencers. While attention-seekers attract eyeballs, true influencers drive action. The key lies in engaging, loyal followers who actively participate, whether it's through purchasing products or consistent interaction. It's not about the number of views but the impact and influence you have on your audience.
Understanding influence involves recognizing three pillars: authenticity, logic, and empathy. Authenticity requires removing masks and filters to be genuine. Logic ensures your presented information resonates deeply with your audience. Empathy emphasizes caring for others, as people are more influenced by those who genuinely care.
Moving on to the 11 steps to build your influence from scratch:
Identify your niche or topic, focusing on what you want to be known for. Scratching your own itch is the best approach.
Create quality content tailored to your chosen platform. Ensure depth, relevance, and an entertaining factor to keep your audience engaged.
Select one or two platforms to start building your personal brand.
Embrace personal branding, as successful channels are often driven by individuals rather than companies.
Learn the art of networking, a skill crucial for building connections and expanding your influence.
Provide value by solving others' problems in a simple and effective manner.
Foster engagement through two-way interactions. Encourage your audience to share their thoughts and learning in comments, creating a dynamic community.
Engagement is a crucial factor in building influence. Moving on to the eighth point, consistency is key. As Bruce Lee wisely said, fear the person who has practiced one kick a thousand times, not the one who has practiced a thousand kicks once. Therefore, commit to producing content daily, ensuring a steady flow of valuable information.
The ninth idea revolves around associating yourself with other influencers to gain visibility. Consider interviewing them or being interviewed, as this can lead to significant discoveries and recognition in the online space. Strategically getting other influencers to talk about you can be a powerful strategy.
Point number ten emphasizes the importance of staying updated on current trends in social media platforms. The landscape evolves rapidly, and continuous learning is essential to understand what works. Finally, number eleven stresses the need to analyze and understand your data. Evaluate the topics that resonate with your audience and determine the most effective media type for your content—audio, video, or text.
Now, let's explore the platforms and their strengths:
LinkedIn: Ideal for image-based and textual content, LinkedIn is excellent for outreach through messaging and networking. Engage in conversations, ask open-ended questions, and focus on building relationships for a robust return on investment.
Instagram: Best known for its wide reach, Instagram works well with short-form content, especially reels under one minute. Experiment with various media types to find what suits your style.
YouTube: Consistency is crucial on YouTube, with two or more videos per week, each lasting 10-30 minutes. The key metric is the average view duration, emphasizing audience engagement over sheer views.
Twitter: Quality over quantity is the mantra on Twitter. Post 2-3 times a day, share opinions, and strategically engage with influencers and decision-makers for effective networking.
Facebook: Despite claims of its decline, Facebook remains relevant, especially for the 35-40+ age group. Begin with a personal profile, utilize Facebook groups, and eventually leverage a Facebook page for diverse content.
Remember, there are other platforms like Pinterest and TikTok, but the key is to choose the one where your audience is present. A crucial nugget of wisdom is to own your digital assets from day one, as algorithms on platforms may change. Build and nurture your email list, a valuable asset that influencers often overlook. Having an email list of close to 300,000 people has proven to be a powerful tool for me over the years.
Owning your email list is a powerful asset, allowing you to promote and communicate freely. Contrary to the misconception that people don't open emails, it's about how you communicate. Instead of constant promotion, focus on sharing valuable content and building a genuine relationship with your list. This approach can turn your email list into a lucrative resource. While you can generate significant revenue with a single email, the key is to prioritize relationship-building over constant selling.
True influence is not just about grabbing attention online; it's about establishing a connection with your audience. By guiding them through a journey, you can turn them into lifelong customers who trust and follow your lead. The essence lies in showing your commitment to their interests.
If you found this podcast valuable, and if you're interested in embarking on a three-year journey with me for certification, explore the Diamond Certification program. The link is provided below this podcast or you can visit sidz.co/diamond.
Join me on this certification journey, where I'll assist you in developing skills to become a digital leader and mentor, making a positive impact on others' lives. Best of luck, and I look forward to connecting with you in the next episode.