I just thought of sharing how I balance my family and business in this podcast. Hope this will inspire you to prioritise the same way!


Build Your Influence Online

I totally understand the challenges you face when starting out and not knowing how to build your influence or brand from scratch. This podcast aims to guide you through the process. In the first part, I'll discuss the three pillars of influence. The second part will cover 11 steps or ideas to help you establish your online influence, even if you're just starting today. The final section will focus on platforms like LinkedIn, Instagram, YouTube, Twitter, and Facebook, providing simple and concise insights to help you choose and start building your influence.

Before delving in, it's essential to note that today marks my seventh day of a 90-day challenge, with over 200 episodes and counting. If you haven't subscribed to this podcast on platforms like Apple Podcasts or Spotify, I encourage you to do so. I'm committed to delivering daily value across various topics to help you transform knowledge into a business, build influence, create communities, and lead an enriched life by helping others.

Now, let's explore the concept of influence. Online, you encounter two types of individuals: attention-seekers and true influencers. While attention-seekers attract eyeballs, true influencers drive action. The key lies in engaging, loyal followers who actively participate, whether it's through purchasing products or consistent interaction. It's not about the number of views but the impact and influence you have on your audience.

Understanding influence involves recognizing three pillars: authenticity, logic, and empathy. Authenticity requires removing masks and filters to be genuine. Logic ensures your presented information resonates deeply with your audience. Empathy emphasizes caring for others, as people are more influenced by those who genuinely care.

Moving on to the 11 steps to build your influence from scratch:

Identify your niche or topic, focusing on what you want to be known for. Scratching your own itch is the best approach.

Create quality content tailored to your chosen platform. Ensure depth, relevance, and an entertaining factor to keep your audience engaged.

Select one or two platforms to start building your personal brand.

Embrace personal branding, as successful channels are often driven by individuals rather than companies.

Learn the art of networking, a skill crucial for building connections and expanding your influence.

Provide value by solving others' problems in a simple and effective manner.

Foster engagement through two-way interactions. Encourage your audience to share their thoughts and learning in comments, creating a dynamic community.

Engagement is a crucial factor in building influence. Moving on to the eighth point, consistency is key. As Bruce Lee wisely said, fear the person who has practiced one kick a thousand times, not the one who has practiced a thousand kicks once. Therefore, commit to producing content daily, ensuring a steady flow of valuable information.

The ninth idea revolves around associating yourself with other influencers to gain visibility. Consider interviewing them or being interviewed, as this can lead to significant discoveries and recognition in the online space. Strategically getting other influencers to talk about you can be a powerful strategy.

Point number ten emphasizes the importance of staying updated on current trends in social media platforms. The landscape evolves rapidly, and continuous learning is essential to understand what works. Finally, number eleven stresses the need to analyze and understand your data. Evaluate the topics that resonate with your audience and determine the most effective media type for your content—audio, video, or text.

Now, let's explore the platforms and their strengths:

LinkedIn: Ideal for image-based and textual content, LinkedIn is excellent for outreach through messaging and networking. Engage in conversations, ask open-ended questions, and focus on building relationships for a robust return on investment.

Instagram: Best known for its wide reach, Instagram works well with short-form content, especially reels under one minute. Experiment with various media types to find what suits your style.

YouTube: Consistency is crucial on YouTube, with two or more videos per week, each lasting 10-30 minutes. The key metric is the average view duration, emphasizing audience engagement over sheer views.

Twitter: Quality over quantity is the mantra on Twitter. Post 2-3 times a day, share opinions, and strategically engage with influencers and decision-makers for effective networking.

Facebook: Despite claims of its decline, Facebook remains relevant, especially for the 35-40+ age group. Begin with a personal profile, utilize Facebook groups, and eventually leverage a Facebook page for diverse content.

Remember, there are other platforms like Pinterest and TikTok, but the key is to choose the one where your audience is present. A crucial nugget of wisdom is to own your digital assets from day one, as algorithms on platforms may change. Build and nurture your email list, a valuable asset that influencers often overlook. Having an email list of close to 300,000 people has proven to be a powerful tool for me over the years.

Owning your email list is a powerful asset, allowing you to promote and communicate freely. Contrary to the misconception that people don't open emails, it's about how you communicate. Instead of constant promotion, focus on sharing valuable content and building a genuine relationship with your list. This approach can turn your email list into a lucrative resource. While you can generate significant revenue with a single email, the key is to prioritize relationship-building over constant selling.

True influence is not just about grabbing attention online; it's about establishing a connection with your audience. By guiding them through a journey, you can turn them into lifelong customers who trust and follow your lead. The essence lies in showing your commitment to their interests.

If you found this podcast valuable, and if you're interested in embarking on a three-year journey with me for certification, explore the Diamond Certification program. The link is provided below this podcast or you can visit sidz.co/diamond

Join me on this certification journey, where I'll assist you in developing skills to become a digital leader and mentor, making a positive impact on others' lives. Best of luck, and I look forward to connecting with you in the next episode.

siddharth rajsekar

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Sidz is a college drop-out, "musician turned digital geek", a spiritually grounded minimalist, father of 2, and husband of a loving wife. He founded the Internet Lifestyle Hub in 2018 to fix the education and employment system for good. Currently, he is helping over 20,000+ coaches, teachers, and experts digitize their knowledge. He’s an international best-selling author of the book You Can Coach and is on a mission to help 1,000,000 people live a lifestyle of freedom!

    15 replies to "How To Build Your Influence Online When You Are Just Starting Off"

    • praful C Varma

      #ilhfamily
      This is an awesome podcast, that aims to guide startups in building influence and a brand from scratch.
      #Divided into three parts: understanding influence pillars,
      #11 steps to online influence, and insights on platforms like LinkedIn, Instagram, YouTube, Twitter, and Facebook.
      #On a 90-day challenge, delivering daily insights. Subscribe on Apple Podcasts or Spotify.
      #True influence focuses on action and engagement, driven by authenticity, logic, and empathy.
      #Identify a niche, create quality content, network, and maintain consistency.
      #Choose platforms where your audience is active. Own and nurture your email list.
      #Emphasize genuine connections; build trust to turn the audience into loyal customers.

    • Nitin Gole

      Got a great learning about how to build a personal influence online.
      3 Pillars of Influence
      1. Authencity
      2. Logic.
      3. Empathy.

      What are the 11 steps to grow your influence
      1. Identify your niche.
      2. Start creating quality content.
      3. Platforms (Personal Brand/Minimum platform)
      4. Brand yourself
      5. Learn the art of networking.
      6. Value (what people are looking for)
      7. Engagement.
      8. Consistency
      9. Associate with another influencer.
      10. Keep updating your knowledge.
      11. Analysis & understand the data.

      Platforms
      Linkedin, Instagram, Youtube, Twitter, Facebook,

      #ILH
      #ILH FAMILY

      • Dililp

        nice and to the point exactly Sitz explain

    • Devanand Jiglekar

      Build Your Influence Online :
      1) TWO kind of people
      – attention seeking: Entertain people
      – True influencer: Give value to others
      2) 11 step
      – Identify your niche (Best niche is catching your ache)
      – Start creating quality content
      – Pick any one or two platform
      – Brand yourself
      – Learn the art of networking
      – Value = what people are looking for
      – Keep your audience engaged
      – Be consistent
      – Associate with other Influence
      – Keep updating your knowledge
      – Analyse and understand your data
      3) Platforms:
      LinkedIn: Image base, textual content, best platform for networking and relationship
      Instagram: Best for getting a new audience, best for reels
      Youtube: 2 Video per week
      Twiter : Mature audiance
      Facebook: Start with a personal profile
      4) Golden Nugget: You need to depend on your digital assets, and build an email list.
      #ILH
      #ILH FAMILY

    • Manjunath Nadagoud

      #ILH Family

      Here are my key takeways:

      1. Two kind of people, those who are attention seeking and others are true influencers
      2. People those who grab attention may not be good at influencing
      3. True influencers make people take actions
      4. Able to engage the people and buying the stuff regularly then its the quality of influencers
      5. 3 pillers: authenticity, logic, empathy
      6. Best niche is to scratch your won itch
      7. Start creating the quality content
      8. Platforms: pick 2 any
      9. Brand yourself in online
      10. Value: define your value. Value = solving another person problem
      11. Engagement: More comments to the videos
      12. Consistent: Do it again and again every single day
      13. Interview the influencers
      14. Keep updating your knowledge in online platform
      15. Understand the data and analyze to decide
      16. Linkedin as platform: image and textual content. Messaging and networking works.
      17. Instagram: post under 1 minutes reels
      18. Tweeter: matured audience, celebraties
      19. Facebook: 35-40 generation started on facebook
      20. You need to won your digital assests

    • Lakshmi Nanduri

      Sustenance of influence built by attention-seekers and true influencers are different and influence lasts for true influencers
      Three pillars of influence: authenticity, logic, and empathy.
      One has to identify a niche and focus on what he/she want to be known for.
      Start with one or two platforms to build a personal brand.
      Embrace personal branding as against business brands
      Provide value by solving problems in a simple, effective manner.
      Two-way interactions would help foster community engagement.
      Associating with other influencers for visibility and recognition would be helpful
      Staying updated on latest social media trends and platform would help
      Data analysis for audience preferences and content changes
      LinkedIn: Ideal for textual content and networking.
      Instagram: Effective for short-form content, especially reels.
      YouTube: Consistency and average view duration are crucial.
      Twitter: Focus on quality, frequent posts, and strategic influencer engagement.
      Facebook: Still relevant, especially for older demographics.
      Having email list would help have own asset
      Email marketing as a powerful tool for relationship-building and promotion.
      True influence involves guiding the audience and building trust.

    • JALPA SOLANKI

      Thank you so much Sir
      It’s much needed podcast as I am new in digital media
      Got absolute clarity weather to become just influencer for attention seeking or truly create the impact as an influencer

      Thank you

    • Maurya SN

      Key Learnings:

      1. Be influencer not attention grabber , true Influencers are those inspire people to take actions
      2. Be selective in platform , share value and build relationship .
      3. Build your own community and email list , take control of your own business.
      4. Drive all traffic to Website .
      5. Focus on personal brand and be consistent in your pursuit.

    • ARIMOHAN G

      An insightful podcast discussing the essential 3 Pillars of Influence – Authenticity, Logic, and Empathy – and the 11 actionable steps to cultivate online influence. From defining your niche to leveraging platforms like LinkedIn, Instagram, YouTube, Twitter, and Facebook, it’s a comprehensive guide to building a strong personal influence online

    • SHASHIDHAR B P Achar

      Hi,
      3 pillers
      11 steps
      platformes are beautiful
      Thanks

    • Ananth

      3 Pillars of Influence:

      1. Authenticity
      2. Logic.
      3. Empathy.

      The 11 steps to grow your influence:

      1. Identify your niche.
      2. Start creating quality content.
      3. Platforms (Personal Brand/Minimum platform)
      4. Brand yourself
      5. Learn the art of networking.
      6. Value (what people are looking for)
      7. Engagement.
      8. Consistency
      9. Associate with another influencer.
      10. Keep updating your knowledge.
      11. Analysis & understand the data.

      Several Platforms: Linkedin, Instagram, Youtube, Twitter, Facebook

    • Bhavini Sharma

      Another day! Another great podcast!
      The biggest takeaway for me to realize that I have to work on Networking & Collaboration.

    • Rakesh Mahalley

      How to build influence online when we are just starting from scratch as follows:

      What is influence ?
      There are two kinds of people online
      1. Attention seekers.
      2. True influencers.

      People who are grabbing attention they may seem as influencing others but they are not .
      The actual influencers are those who make others or influence others to take actions 🎬 .

      3 pillars of influencers as follows:
      1. Authenticity.
      Just be yourself without using any filters.

      2. Logic.
      When you present information it should connect with your audience at deeper level.

      3. Empathy.
      You really need to care people because they don’t care about how much you know until they know how much you care.

      Then the 11 steps 🚶‍♂️ to build your influence from scratch as follows:

      1. Identify your niche you need to be known for .And the best niche is scratch your itch.

      2. Start building 👷‍♂️ quality content.

      3. Platforms….when you are starting you don’t need to be at every Platform . Just build one platform as personal branding matters a lot.

      4. Brand yourself.

      5. Art of networking.

      6. Value . Value equals solving others problems.

      7. Engagement…two way Interaction is important to build your influence on any content.

      8. Consistency is important. Put every single day a peace of content.

      9. You can associate with other influencers at the beginning.

      10. Keep updating your knowledge.

      11. Analyze and understand your data .

      Now , let’s see the Platforms

      ➡️ LinkedIn is best place to outreach and networking.
      ➡️ Instagram is good to get new audience and farther reach. You can post 1 min Reels and stories for reach .
      ➡️ YouTube is very simple 2 videos a week per week above 10 mins duration metrics is average . The more views you get that’s how you keep your audience engaged.
      ➡️ Twitter the quality is more mature text savvy.
      It is good only if you can share your opinion 2 to 3 times a day.
      ➡️ Facebook start with personal profile then group and then page.

      Pick one platform where your audience are more.
      ➡️ Build your email list .you can create a magic.

      True influence is not grabbing attention online but it is building a true relationship with your audience. And making them your customers for lifetime.

    • GOLOK BEHARI GHOSHAL

      Best Digital Social Media Marketing success strategy ……wonderful

      Key Learnings:
      1. Be influencer not attention grabber , true Influencers are those inspire people to take actions

      3 Pillars of influencers are:
      1. Authenticity.
      Just be yourself without using any filters.

      2. Logic.
      When you present information it should connect with your audience at deeper level.

      3. Empathy.
      You really need to care people because they don’t care about how much you know until they know how much you care.

      Then 11 steps to grow your influence:

      1. Identify your niche.
      2. Start creating quality content.
      3. Platforms (Personal Brand/Minimum platform)
      4. Brand yourself
      5. Learn the art of networking.
      6. Value (what people are looking for)
      7. Engagement.
      8. Consistency
      9. Associate with another influencer.
      10. Keep updating your knowledge.
      11. Analysis & understand the data.

      Several Platforms: Linkedin, Instagram, Youtube, Twitter, Facebook have different advantages.
      1. LinkedIn is best place to outreach and networking.
      2. Instagram is good to get new audience and farther reach. You can post 1 min Reels and stories for reach .
      3. YouTube is very simple 2 videos a week per week above 10 mins duration metrics is average . The more views you get that’s how you keep your audience engaged.
      4. Twitter the quality is more mature text savvy.
      It is good only if you can share your opinion 2 to 3 times a day.
      5. Facebook start with personal profile then group and then page.

      Be selective in platform, share value and build relationship.
      Build your own community and email list, take control of your own business.
      Drive all traffic to Website.
      Focus on personal brand and be consistent in your pursuit.

    • Vijaya Parvathareddy

      Day 7:
      3 pillars of Influence
      11 steps or ideas to help you establish your online influence
      How to use platforms like LinkedIn, Instagram, YouTube, Twitter, and Facebook, providing simple and concise insights to help you choose and start building your influence.
      There are 2 types of individuals: attention-seekers and true influencers.
      While attention-seekers attract eyeballs, true influencers drive action.
      Influence involves recognizing three pillars and 11 steps in building
      Authenticity
      Logic
      Empathy
      Use personal Branding for better influence.
      Instagram works for wide reach, Youtube for lengthier videos, LinkedIn for fostering two way engagement and so on. Maintain consistency and connectivity between the videos you create.
      Your email list is a powerful asset, which allows you to promote and communicate freely. True influence is not just about grabbing attention online; it’s about establishing a connection with your audience. By guiding them through a journey, you can turn them into lifelong customers who trust and follow your lead. The essence lies in showing your commitment to their interests and Growth

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