Did you know that just by understanding color psychology, you have the potential to boost your sales? Colors radiate energy and different colors can cause different emotions to sprout out while people are engaging with them. In this podcast, you are going to get the full scoop!
Like I had mentioned, every color radiates energy. Here’s a logo color psychology guide which will give you some perspective on how some companies choose specific colors based on the industry type.
Facts and Stats About Colors
- 85% of shoppers point to color as a primary reason they buy a particular product.
- Color increases brand recognition by 80%. Brand recognition links directly to consumer confidence.
- 42% of shoppers base their opinion of a website on the overall design alone.
- 52% of shoppers didn’t return to a website because of the overall aesthetic.
- 64% of online shoppers didn’t purchase an item(s) because the website was too slow.
- Amazon.com found that for every 100 milliseconds of load time, there was a 1% decrease in sales.
- 52% of consumers are more likely to enter a store if there is a sale sign in the window.
- 60% of consumers feel at ease and are more likely to buy a product that has the word “guaranteed” associated with it.
Gender Color Psychology
Kissmetrics also did a thorough research on how the color psychology of male and female are different.
While there are no concrete rules about what colors are exclusively feminine or masculine, there have been studies conducted over the past seven decades that draw some generalizations. Let’s take a look at what they say about color and gender.
- Blue is the most popular color for both men and women.
- The most unpopular color for men is brown.
- The most unpopular color for women is orange.
- This data should only be used as an initial starting point if it is going to be used to drive a design. Testing and collecting your own data is the only surefire way to know what colors work best for your audience.
Color To Increase Conversions
By understanding how colors work, you can also increase conversions on your websites. Did you know:
- 92.6% of people say the visual dimension is the #1 influencing factor affecting their purchase decision (over taste, smell, etc.).
- Studies suggest that people make a subconscious judgment about a product within 90 seconds of initial viewing. Up to 90% of that assessment is based on color alone.
- One study found that magazine readers recognize full-color ads 26% more often than black-and-white ads.
- Heinz changed the color of their signature ketchup from red to green and sold over 10 million bottles in the first 7 months, resulting in $23 million in sales.
46 replies to "Why Color Psychology Is Extremely Important For Business Success"
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Wow Loved the content and Phycology behind colors, there is so much depth and meaning behind every aspect.
Thanks for putting this in one Place
Awesome: After going through the site
Provided by you.. Color psychology there is a lot of information one can
Grab from this site. Really wants to
Thank you from the bottom of my heart
For providing simple & informative way.
Cheers
Awesome: After going through the site
Provided by you. Color psychology there
Is a lot of information one can grab from the site. Really wants to Thank you
From the bottom of my Heart for providing such simple & informative way.
Cheers
it makes so sense now, never had thought about colour branding to this angle. Thanks, Sidz.
Harmonious !
???? Thanks a ton!
This is a very “colourful” insight into the science behind colours.
Now I know why some brands which are perceived as “masculine” have their branding in that color, for example, Nike. It’s just bold Black and white, well not entirely masculine but it attracts the males more than the females, whereas Reebok which came with pink sneakers first, I think, needs to be Googled, is more preferred by females.
And to think how and now know why colors influence almost the entire process of buying for a potential customer is a very important lesson that everyone ought to know. Especially, in the digital marketing ecosystem where we have to compete with a zillion other websites all offering similar stuff.
You get a few precious seconds for the furiously scrolling away customer, to pause and take a look at your product because of the color. The color somehow connected with their emotions.
I am going to bookmark and keep it as a ready reckoner and tool for choosing the right color for the maximum impact for my personal and product branding.
Thanks, Sidz
#ILHDeepLearner
Congruence between branding and the message is essential
1. Emotion
Brand -> something that conveys an emotion
Emotion -> what is the emotion you want to represent with to the world
Brand image should be built on top of the emotion that you want to represent!
Colour Psychology:
Yellow: Optimism
Orange: Friendly
Red: Excitement
Purple: Creative, Imaginative
Blue: Trust, Dependability, Strength
Green: Health, Peaceful, Growth
Grey/Black: Balance
Black & White: Neutral, Balanced
Colour Emotion Guide:
https://siddharthrajsekar.com/color-psychology/
2. Message: Be clear about the Vision & Mission
First & Important message of your brand:
You
Think about what are you going to be wearing
What’s on the background
What’s the angle and how you are representing yourself on videos
Brand Name
Start with personal brand name
5000+ Have a community brand name
Comminity brand names should consist:
Hub
Club
Tribe
Academy
Alliance
3. Logo:
Name Logo -> Without Icon, Simple
Community Logo -> Iconic Bird, Growth
4. Photoshoot:
Keep it aligned to your message!
Cover Image
Profile Pic
Invest in a photoshoot!
5. Product Boxes & Design:
Decoding the elements of Product Boxes
6. Branded Websites:
Minimal
Simplicity is the ultimate sophistication – Davinci
Get your message as clear, concise as possible in 2-3 seconds
7. Social Media Profiles:
Profile Pic
Profile Cover
Consistency is the key
8. Presentation Files:
Fonts should be aligned to the original brand flavour and feel
Font colours as well
9. Videos & Podcasts:
Name logo on the bottom left
Community log on the top right
Standardize your process
Especially on Youtube
Intro and outro music
10. Merchandize
internetlifestylehub.shop
Not just digital – bring it to physical
Book
Board Game
When all this come together… that’s when the brand is whole
12 Archetypes!
LIBERATION > THE OUTLAW
POWER > THE MAGICIAN
MASTERY > THE HERO
INTIMACY > THE LOVER
ENJOYMENT > THE JESTER
BELONGING > THE EVERYMAN
SERVICE > THE CAREGIVER
CONTROL > THE RULER
INNOVATION > THE CREATOR
SAFETY > THE INNOCENT
UNDERSTANDING > THE SAGE
FREEDOM > THE EXPLORER
Choose one of these!
You do not have a second chance to make the best first impression!
Enhance yourself and launch online with these elements!
#ilhfamily #ilhdeeplearner
Thanks a ton! The key is to keep growing through the journey.
#ILHDeepLearner
My observation is color influences our body,mind and emotions some times decisions. Based on the dress color we wear or dress color others wear change the game plan when face each other.
Now a days websites of any kind those traffic depends on the color ,design then content. It also influence the total engagement time on our content. we can consider it as dedicated screen time. Negative effects also there in society based on color ….. Unfortunately.
I already chosen and started building of my website mentioned below for which colors I wanted to go with.
#ILHDEEPLEARNER
Very Insightful video. Thanks a lot for sharing this video. I am from the health space so I have already chosen the logo which has a Green and Blue combination.
Why Colour Psychology is most important :-
1. Yellow – Represents Optimism, Clarity and Warmth.
2. Orange – Being Friendly, Cheerfulness and Confident.
3.Red – Represents Excitements and Youthfulness.
4.Pink and Purple Represents Creativity and Imagination.
5.Blue represents Trust, Strength and Dependability like for Big Companies.
6.Green represents Peaceful like Growth.
7.Black, White and Grey represents Balance, Clamness and Neutrality.
#ILHFamily #ILHdeeplearner
Really the topic chosen concerning to the business is really out of the box…
Psychology of some aspects of colours through colour emotion guide. Colour spectrum is really cool…
I am going to choose what does my brand really represent….and choose the colour to LoGO as well….I wanted to go through Yellow, purple, green and orange..
My top 2 colours are Blue and yellow..
I have learned how people make decisions based on colours while buying the products…
Testing and collecting your own data is the only surefire way to know what colors work best for your audience…
The strategies I have gone through and preferences of colours for men and women…
Thank you so much for such a detailed study about the colour psychology for the business…
Thank you Siddharth for sharing the Topic- Color Psychology and Impact on Business Growth Perspective.
Color primary Emotional Guide
Colour Psychology: Color Spectrum.
Yellow –
A yellow logo design communicates your company’s values, a 2003 study concluded. The study sought to ascertain what qualities people associated with yellow. The qualities studied included courage, fear, frugality, fun, quality, reliability, security, speed, and trust.
Yellow: Optimism
Orange: Friendly-
An orange logo sends the message that your company is friendly and cheerful. This makes it a good choice for brands who want to be seen as light-hearted and not too serious, but still confident.
Red: Excitement- A red logo shows that your brand is powerful and high-energy. If your company is a restaurant, red is a wise choice. It’s been proven to increase appetite, which is ideal for a business that is trying to encourage food purchases.
Purple: Creative, Imaginative- Big brands use the colour purple, mainly due to the universal meanings that it portrays: mystery, honour, creativity, luxury, leadership, and even sentimentality
Blue: Trust, Dependability, Strength-
Blue. Represents: Professionalism, Trust, Authority, Power and Loyalty. Blue is used in corporate logos as it creates a sense of security while showing loyalty and professionalism. This color is used by various businesses related to software, finance, pharmaceutical industry, government and banks.
Green: Health, Peaceful, Growth
Green. Represents: Harmony, Natural, Healthy, Renewal and Plentiful. Green is mainly used to represent eco-friendly companies or businesses revolving around agriculture, recycling, landscaping, gardening and solar power. It is the color of nature and gives a calming effect while representing growth.
Grey/Black: Balance-
Black &Black is often used in branding to increase the perceived value of a product and give it a classy appearance. It’s also seen as edgy and trendy, which is why black is frequently used in products wanting to appeal to the young adult market, such as music, fashion, and technology. White: Neutral, Balanced
Pink symbolizes compassion, love, femininity, and playfulness)
Colour Emotion Guide:
https://siddharthrajsekar.com/color-psychology/
Yellow and Red as I always the Brand Color of Mc Donald. .
#ilhdeeplearner
#ilhfamily
Like the Brand Color of Mc Donald , as
Red and yellow are the chief food colors, evoking the tastebuds and stimulating the appetite. Both red and yellow are also effective at grabbing attention. The fast food industry has claimed this combination for a good reason—because it is effective. For me I want to create the hunger towards to getting or Grasping knowledge, red is vibrant and appealing color to grab the attention of the Customers
#ilhdeeplearner
#ilhfamily
🙏 Thanks for making this wonderful podcast sir . Definitely this concept will help us to increase 📈 our business sales , So Here are my thoughts from this podcast 😃 :
🌈 Color Psychology is the important thing in your business , It can increase your sales , On the other hand if your website have less colors that can attract people 👨👨👦👦 and it taking long time to load 🔄 , People will spend lesser time in your website .
📊 So here some stats that are really important to know , 85% of shoppers point to a colour as a primary reason that they buy a product , 42% of shoppers base their opinion of a website just based on the overall design alone .
🏳️🌈 Types of Colours And Their Representation : Colors can actually trigger human emotions when they are engaging with them , So each color has its representation of human emotions , Like
RED ❤️ – EXCITEMENT , BOLD , YOUTHFUL – BRANDS LIKE COCA COLA , KFC …
YELLOW 💛 – OPTIMISM , CLARITY , WARMTH – SUBWAY , IMDB ….
ORANGE 🧡 – FRIENDLY, CHEERFUL , CONFIDENCE – FIREFOX , VLC …
GREEN 💚 – PEACE , GROWTH , HEALTH – TROPICANA , HESS ….
PINK-PURPLE 💖💜 – CREATIVE , WISDOM , IMAGINITIVE – YAHOO , CADBURY …
BLUE 💙 – TRUST , DEPENDABLE , STRENGTH – DELL , INTEL , TWITTER …
GREY-WHITE-BLACK 🤍🖤 – BALANCED , NEUTRAL , CALM – APPLE , PUMA …
So next step is to decide 🧠 any two colors that represents your business and use that colors in your website , And see if the audience are actually engaging with those colors , If they are engaged there’s a high chance of your business to be scaled 📊 . And this is like experimenting with the colors , If you don’t know what color will attract people you got to experiment , Test and collect the data so that you can know what colors work best for your audience .
👉 Research 🕵️♀️ says that When people saw any product for the first time almost 90% from those people actually make a subconscious judgement 🧠 by watching the color alone ..
👉 Studies says that BLUE 💙 is the color which is most popular for men and women . BROWN 🤎 is the color which is most unpopular for men And ORANGE 🧡 Is the color which is most unpopular for women . So these are some of the important points to be noted ..
Lastly thank you once again siddharth sir 😃 for making this type content , It will really help for us to scale our businesses 📈 .
#ILHDEEPLEARNER #ILHMEMBER #ILHCOMMUNITY
Colors in branding play a major role to attract customers and help them to take a decision.
– Yellow -> Represents Optimism and Clarity.
– Orange -> being friendly, confident, cheerful, and playfulness
– Red -> excitement, youthful, boldness
– Pink purple palate -> creativity, imagination
– Blue -> Trust, Dependability, and strength.
– Dark Blue -> Professional
– Green -> Peaceful, healthy, Nature
– Gray-> Class, Luxury Balance zone, Calm neutrality.
#ilhdeeplearner
Thank you for this! As an energy architect and counsellor I have learnt this from my mentors! I chose red orange and yellow as my BRAND COLORS because my brand stands for HAPPINESS VITALITY and SUCCESS!
For my female clients I use the pink spectrum
For my male clients I use the blue spectrum for all my SM posts
Thank you Sid! For talking about this as a lot of people think this is just airy fairy!
Why Color Psychology Is Extremely Important For Business Success?
What each color represent emotional?
What kind of color would suit your brand?
85% of shoppers point to a color as a primary reason that they buy a product.
42% of shoppers base their opinion on the design and color
Color emotion guide
Based on whether audience is male or female the colors can make a huge difference in terms their association with a brand
Color types what each color type?
If you look at the color yellow
In color emotional guide( color psychology)
Yellow-Optimism
Orange-Friendly, cheerful, confidence
Red-Excitement, bold
Purple-Spiritual, Creativity, Imagination
Blue- Most Tech Company- Trust, dependability
Green-Growth, health, Peace
Grey -Neutrality, Calm, Balance
What does the brand represent? Which color would you want to go with in alignment with your core?
#ilhfamily #ilhdeeplearner
This podcast is so unique… I knew colour hada significance. But such deep analysis really opens up the importance of choosing a colour…
My learnings…
1. All brands use the power of colours to increase sales.
2. McDonald’s uses yellow colour element to showcase optimism
3. I can now relate why Nicleodeon was a channel I stopped my search as a kid. It exuded cheerfulness
4. KFC uses Red colour to associate Boldness with it ..
5. Yahoo has that stark purple colour and it does appeal as wisdom… When I was in school I thought Yahoo is a search engine which is smarter than other search engines… How colours affect our mindset going beyond facts and logic
6. Blue is used by the entire digital world … May be that’s why I have started picking up more blue dresses than ever before .. specifically when buying an expensive dress… I can now notice all my expensive dresses are some shade of blue… May be it builds a trust that this a dress I can wear for a long time…
7. Green.. well yeah this I kind a noticed earlier is used mostly in the health and environment related brands .. my niche is related to this… So I guess I need to use more of this colour
8. Nike and Apple are so classy.. they do showcase Balance.. a sense of poise that comes with balance… ILH uses this colour and rightly so… It exudes the same elegance
Final learning: Once the visual appeal is set, the there is no limit to what a brand can achieve….
Conclusion: Need to start choosing my colours more carefully now… And to my advantage.. just like all top brands are doing consciously…
#ILHFAMILY #ILHDEEPLEARNER
More power to you, Ruby.
These are some great insights, Ruby.
#ILHDEEPLEARNER
Why Color Psychology Is Extremely Important To Business Success
My lessons
46 % of people rate the website based on the design, 64% look for speed and colours used in the website
How do choose the colour of the website, and what each colour represents?
Yellow:
Represents optimism, clarity, and warmth.
Eg, Shell, DHL, Mc Donalds, subway IMDB, Nikon camera, National geographic, UPS, Hert’s rental cars.
Orange:
Friendly cheerful, confident, energy, bubliness
Eg: Orange, Mozella, firefox, Nicolodian, Fanta, Gulf petroleum, Blogger crush, Hally Davidson
Red:
Bold, excitement, youthfulness
Coca-Cola, CNN, Virgin, Lego, Canon, Avis rental cars, Kellogs, Nintendo, Pinterest, Lays,
Pink- Purple pallets:
Creativity, Imagination, wisdom, Spirituality (Purple)
Eg: Cadbury (creativity, Imagination) Barbie, Yahoo, Tacobell,
Sidz @Purple and pink tones, dark blue, a fan of Retrowave, Synthwave + some Orange)
Blue:
Trust, Dependability, Strength,(IT companies)
Dell, ATNT, JP Morgan, HP, WordPress, NASA, Intel, Twitter, Facebook, IBM, Oral-B, Vimeo, Volks wagon, GE, Oreo, Ford
Darker blue- corporatist, tech companies
Green:
Peaceful, Growth, Health, vitality
Eg. Tropicana, BP Planet, Starbucks, Animal Planet, Android, Landrover
Balck- Gray- White:
Balance, Neutrality, Calm
Apple, Nike, Mercedes Benz, Wikipedia, Puma, Cartoon Network
Get your designs of logo, Boxes, aligned with the colour depending on the energy you want to bring. ILH brand follows Nike (Design), Apple ( Color core), Purple pink for friendliness, Orange for energy and relating to childhood memories.
Customers make buying decisions based on visual appeal, and colours and design, so design your things and choose colours carefully.
#ilhdeeplearner
Colour plays a very important role in branding.
How do choose the color of the website??
Different color types and what it represents:
Yellow: Optimism (McDonald, Shell, UPS, DHL )
Orange: Being Friend;y, Cheerful, Confidence ( Fanta, Harley-Davidson)
Red: Excitement, Youthfulness, Bold ( Cokecola, AVIS, Pinterest, Lays Chips, KFC)
PINK/Purple: Creativity, Imagination, Wisdom, Spirituality. ( Cadbury, Bardie, Yahoo, Tacobell)
Blue: Trust, Dependability, and Strength ( Dell, ATNT, HP, NAS, FACEBOOK, IBM,FORD)
Green: Peaceful, Growth, Health ( Tropicana, British Petroleum, Starbucks, Andriod, Landrover)
Black, White & Gray: Balance, Calm, Neutrality Luxury ( Apple, Mercedez Benz, Nike)
Great insights, Harsha.
#ILHDEEPLEARNER
My zodiac sign is Libra. The colors of Libra are pink and blue, which help to open the heart and soften one’s appearance. These pastel colors bring a calm and pleasing presence to the Libra personality, which embodies a calm, calm air. Light blue enhances clarity and balance while pink reveals the sweet and loving nature of Libra.85% of buyers say that color is the main reason to buy the product. I used to wear all colors but my favorites are White, Orange, and Redish Pinkish. I Like Lemon color for house walls and white for the ceiling. The first bike was Red in color 2nd the bike was black in color. 1st car was white. 2nd Car is Silver and 3rd silver-green.
Sid provided the best color psychology we should consider while designing logos and websites.
Red means love to 68% of people. Red has many symbolic meanings in many different cultures, including life, health, strength, war, courage, anger, love, and religious fervor.
Orange means joy to 44% of people. Orange symbolizes energy, vitality, enthusiasm, enthusiasm, adventure, warmth, and good health.
Yellow means joy to 52% of people. Yellow symbolizes freshness, happiness, positivity, clarity, energy, optimism, wisdom, remembrance, wisdom, respect, loyalty, and happiness.
Green means contentment to 39% of people.
Blue means relief to 35% of people. The color blue represents both the sky and the sea and is associated with open space, freedom, intuition, imagination, inspiration, and sensitivity. Blue also represents the meaning of depth, trust, loyalty, honesty, wisdom, confidence, stability, trust and intelligence.
Turquoise means pleasure to 35% of people. Turquoise represents wisdom, peace, security, good luck, and hope.
Purple means pleasure to 25% of people. Purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents the meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, freedom, and magic.
Pink means love to 50% of people. Pink is considered a calming color associated with love, kindness, and femininity.
Brown means disgust to 36% of people. Brown is often seen as solid, much like earth, and is a color often associated with resilience, dependability, security, and security.
Black means sadness to 51% of people. Black is a popular color in retail. In color psychology, black symbolizes mystery, power, elegance, and sophistication.
Gray means sadness to 48% of people. Gray represents neutrality and balance. Its color meaning probably comes from being a shade between white and black.
White means relief to 43% of people. White represents purity or innocence.
Awesome! More power to you, Ram.
Key takeaways:
Yellow: optimism, clarity, warmth
Orange: being friendly, cheerful, confidence (it is also seen previously that few are claiming orange represents success and determination as well)
Red: excitement, youthfulness, being bold
Pink-purple: imagination, creativity, wisdom, spirituality
Blue: trust, dependability, strength (it was also got that blue represents wisdom as also)
Green: peaceful, growth, health
Black, white, gray: balance, neutrality, calm
I got 3 colours to use in case of my website and logo. But maybe more thought is needed about it before creation. Thank you so much.
#ILH Deep Learner
Thank you, Ananya.
#ILHDeeplerner
Color increases brand recognition 80%
There many touch points of color impact on sales
There will color types :
#Yellow : represent optimism ,MacDonald, Shell, DHL and many others .
#Orange: Represent friendly, cheerful and confident like crush, Harley Davidson etc.
#Red : Excitement ,youthfulness and being bold like collages ,Pinterest ,lays chips ,KFC.
#Pink purple palette : creativity, Imagination ,wisdom and some sense spiritually .Cad brig ,Barbie , Tack bell ,new branding in sidz office .
# Dark Blue: Blue is the top company representing Trust ,HP, Orio, Facebook Dell etc.
#Green Shed: Represents growth, Health like BP ,Starbucks, animal planet, Land rover .
#Black white gray: represents balance ,neutrality and calm ,luxury brands like apple, Nicky ,puma ,Mercedes .
Awesome! More power to you, Praful.
Color and Emotions are connected.
It really create emotions while eyes are looking different colours, and the inner aspects are getting aligned towards the feeling and emotions.
It’s a NECTAR of knowledge Sidz. You have complied it so well. This will be the eternal knowledge for all.
Thanks Again.
#ILHDEEPLEARNER #ILHFAMILY
Thank you, Anandhkumar.
#ILHDEEPLEARNER
#ILHFAMILY
#ILH
After hearing your podcast and read the blog, I came to know that the COLOR PSYCHOLOGY IS PLAYING EXTREMELY IMPORT ROLE FOR GROWING BUSINESS SUCCESS.
I understand that colors also can boost sales and radiate energy .
Colors can cause different emotions to spout out while people are engaging with them.
YELLOW COLOR is represents Optimism, clarity and warmth.
ORANGE COLOR is represents being friendly, cheerful and confidence.
RED COLOR is represents excitement, youthfulness and being bold.
PURPLE COLOR is represents creativity, imagination, wisdom and spirituality.
BLUE COLOR is represents trust, dependability and strength
GREEN COLOR is represents peace, growth and health
GRAY COLOR it consists of black, white and gray. It represents balance, neutrality and calm.
Thank you Sidz. Keep Rocking!!!
Awesome! More power to you, Yugandhar.
—Why Color Psychology is extremely important for business success —
Yellow – Optimism
Orange – Being friendly, Cheerful, Confidence
Red – Excitement, Youthfulness, Bold
Pink Purple – Creativity, Imagination, Vision, Spiritual
Blue – Trust, Dependability, Strength
Green – Peaceful, Growth, Health, Vitality
Grey – Balance, Neutrality, Calm
#ILHDEEPLEARNER
The information you have provided in this podcast is just another level. I am really thankful for this.
#ilhdeeplearner
I had read a blog about an year ago about dopamine dressing (color psychology) and now here.
1)yellow (optimism)
2)orange (playful, energy)
3)red(excitement,youthfulness,bold)
4)pink or purple(creativity,imagination,spiritual,wisdom)
5)blue (trust, dependability and strength)
6)green(growth,health,vitality)
7)black,white and grey(balance,neutrality)
I love all the pastel shades or pastel palette more feminine hues. Muted and earthy colors.
Pastel shades are great, Reema.
Color Strategy is Important
Shoppers main focus is color – passive one
Choose colors of website carefully
I use Blue and Orange
#ILHDeepLearner #ILH #CBS #CareerBuildingSchool #SunilChaudhary
#ILHDEEPLEARNER
85% of shopper they point color as a primary reason for buying of a product
Genders(Male & Female) has different preference colors.
Below are psychology of different colors
Yellow -optimism, clarity and warmth ex Mcdonald, Nikon, Shell, National Geographic
Orange – friendly, cheerfulness, confidence, playfulness ex.Fanta, Mozilla, Harley Davidson
Red- Excitement , youthfulness and bold ex cokecola, cannon, Nintendo, pinterest, Lays, KFC
Pink/purple- spirituality , creativity , wisdom ex cadburry, yahoo, barbie,
Blue- Trust, dependability and strength ex Dell, Facebook, Vimeo, GE, HP, Oreo, Ford
Green- Peace, growth , health , vitality ex tropicana, BP, starbucks, animal planet, android, landrover
Black white Grey(grey zone)- Balance, neutrality and calm ex apple, Mercedes, puma, nike
Before choosing a color for your brand, think what your brand represent.
Once your visual appeal is set, there is no limit of your brand to grow.
The key is to keep growing through the journey & you are, Vivek. Great insights and glad you have you in the community. Keep Inspiring 🙂
Thank you Sid’Z for new tool kissmatrics and very much important information to prepare with course with new ideology of colours and what impact to de done if choose wrong combination of colours.
And I agree with you the colour impact works the mind psychology to like or neglect instant .
Once in mind good sign the conversion near by your funnel but modrate or mild sign it will takes more time and the different tools to convert into funnel.
Thank you Sid’Z once again.
Thanks a ton, Ajay!