Do you want to know about the 27 factors that make people buy? Buying is never a logical decision, it's always an emotional one. We only rationalise after we buy. In this podcast, I share 27 triggers that make people buy and how you can use these in your marketing.
If you found this podcast useful, attend my next webinar for free and grow your business fast!
What you will learn in this podcast?
Why it's important to learn more about why people buy?
What are the 27 triggers that make people buy products or services?
How you can apply these ideas in your sales presentations?
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39 replies to "27 Factors That Make People Buy"
27 Factors That Make People Buy
Do you want more sales?
Did you know that selling is just transference of emotion?
They need to buy you first before they can buy your product or service?
It’s never a logical decision it’s an emotional decision?
1. Fear-They buy things because of fear
2. Desire-Desire to achieve more
3. Safety
4. Adventure
5. Significant
6. Better Relationship
7. Better Health
8. Success
9. Purpose
10. Growth
11. Appreciation
12. Save time
13. Achieve result faster
14. Cheaper in price
15. Better Deals
16. Security
17. Attractive
18. Comfort
19. Happiness
20. Trust
21. Peaceful
22. Story
23. Boredom
24. Nostalgia
25. Addiction
26. Exclusivity
27. Self-Worth
#ilhfamily #ilhdeeplearner
Emotions that make people buy
-Fear
-Desire
-Safety
-Adventure
-Significance
-Better Relationships
-Health
-Success
-Purpose
-Growth
-Appreciation
-Time saving
-Faster result
-Better deals
-cheaper price
-Secure
-Attractive
-comfort
-Happiness
-Story
-New and latest
-Trust
-Authority
-solve boredom problem
-Nostalgia
-Overcome Addiction
-Exclusivity- limited edition
-Self Worth
STRATEGY Takeaway
Include one or more of these emotions when
-in webinar
-making videos
-Facebook ads
People buy us first before they buy our Product.
27 Things that can make people buy :-
1. Fear
2. Desire
3. Safety
4. Adventure
5. Significance
6. Relationship
7. Health
8. Success
9. Growth, Appreciation
10. Cheaper in Price
11. Security.
12. Happiness.
13. Story.
14. Whenever we establish Trust at deeper level.
15. Overcome Addictions.
16. Being Bored.
17. Something new and Latest .
18. Exclusivity.
19. Self Worth.
20. New and Latest.
21. Emotionally Connected
22. Save Time
23. Cheaper in Price
24. Attractive
25. Emotions and Nostalgia
26. Addictions
27. Whenever people feel Bored.
#IlhDeepLearner
#ILHDEEPLEARNER
Thankyou Sidz for the list of 27 emotions.It is true that if one can touch the emotional cord using right analogy and prospect can resonate with it like his own, there is a instant connect, that could conclude to sales! Listening to Customer to understand his need, Feeling the pain(emotion) and personalizing solutions is the way forward !
–27 Factors that make people buy —
Most of the time we buy the product by taking an emotional decision
01. Fear
02. Desire
03. Safety – Solve a problem
04. Adventure – The emotion of exploring something new
05. Significane – Accepted in the world
06. Building relationship
07. Better Health
08. Success
09. Purpose
10. Growth
11. Appreciation
12. Save time for people
13. A person can achieve result faster
14. Better deal
15. Cheaper price
16. More secure
17. More attractive
18. More comfort
19. Happiness
20. A compelling story
21. Something new and latest
22. Trust & authority
23. get rid of boredom
24. Nostalgic feeling
25. To overcome addiction
26. Exclusivity
27. Self-worth
#ILHDEEPLEARNER
Thank you Siddharth for sharing the Podcasts
Selling is the Emotonal business
Selling is any transaction in which cash is exchanged for a very good or provider. During a sales negotiation, the vendor tries to persuade or “promote” the buyer on the advantages of their offer. If the customer needs to strike a deal, they may deliver the vendor an agreed upon amount of money in trade for the seller’s product/carrier. Put clearly, selling is the act of persuading.
27 Points to buy Triggers –
It’s never a logical decision it’s an emotional decision?
1. Fear-They buy things because of fear
2. Desire-Desire to achieve more
3. Safety
4. Adventure
5. Significant
6. Better Relationship
7. Better Health
8. Success
9. Purpose
10. Growth
11. Appreciation
12. Save time
13. Achieve result faster
14. Cheaper in price
15. Better Deals
16. Security
17. Attractive
18. Comfort
19. Happiness
20. Trust
21. Peaceful
22. Story
23. Boredom
24. Nostalgia
25. Addiction
26. Exclusivity
27. Self-Worth
Benefits of the “Buy” Strategy
One of the biggest advantages of the buy strategy is being able to find a manufacturer that has expertise in a particular type of product. This manufacturer may even have been creating these products for years, allowing for all of the bugs to be worked out in the early days. You’ll also benefit from the facility and employees the manufacturer already has in place, which will give you the advantage of having those resources without having to pay ongoing costs for them.
As you’re creating your make-or-buy analysis, it’s important to crunch the numbers both ways. Don’t assume it’s always more expensive per item to purchase it rather than make it. You may find that by buying in bulk, you can get a lower cost per unit than you could achieve on your own, when the cost of materials and labor are factored in.
#ilhdeeplearner
#ilhfamily
#ilhdeeplearner
selling is just emotional game …
We buy first …then rationalize the logical reason behind it ….
1…. Fear-we can’t use fear of loss everywhere.. Be wise while using it .. Don’t mess with people mind ..
2. Desire-Desire to achieve more
3. Safety… Security … Which can save people life …
4. Adventure… Fun and happiness factor
5. Significant….
6. Better Relationship..
7. Better Health
8. Success
9. Purpose
10. Growth….
11. Appreciation….
12. Save time…..
13. Achieve result faster……
14. Cheaper in price…..
15. Better Deals…..
16. Security…..
17. Attractive……
18. Comfort……
19. Happiness……people earn money for next level life …
20. Trust
21. Peaceful
22. Story
23. Boredom….
24. Nostalgia… Remind them childhood memories … Nostalgia emotion
25. Addiction… Help them to over come adduction
26. Exclusivity…. Very exclusive …
27. Self-Worth…..
Great learning for today 👍. Thank you Siddharth for grabbing it all and sharing with us beautifully explained.
27 emotions/factors dividend into 3 sets so pick anyone relevant for selling your products-
Set 1:
1. Fear
2. Desire
3. Safety
4. Adventure
5. Significance
6. Better relationships
7. Better health
8. Success
9. Purpose
Set 2:
1. Growth
2. Appreciation
3. Save time
4. Achieve Faster
5. Better deals
6. Cheaper
7. Security
8. Attractive
9. Comfort
Set3:
1. Happiness
2. Story
3. New latest
4. Trust
5. Boredom
6. Emotional nostalgic
7. Overcome addiction
8. Exclusivity
9. Self worthy
#ILHDEEPLEARNER #ilhfamily
We wake up to the clarion call that Sales is about transfer of emotion and mostly not a logical decison.
we can actually see that our marketing strategy connects to few of these emotions to strike the right cords of the Customer . The 27 emotions are :
1. Fear
2. Desire
3. Safety
4. Adventure
5. Significance
6. Better And Meaningful Relationships
7. Better Health
8.Success
9. Purpose
10. Growth
11. Appreciation
12. Saving Time
13.Better Deals
14. Faster than competitors
15. Cheaper in Price
16. Security
17. Attractive look
18. Comfort
19. Happiness
20. Story – builds rapport
21. New/ Latest psyche
22.Trust/ Authority
23. Boredom-solution for – exciting
24 .Nostalgia – old memories relived
25. Overcome Addiction
26. Exclusivity – Premium brands – Limited Offer
27. Self Worth
thanks Sid, now the sales strategy for our business should tap few emotions that are relevant and imminent .
Sridhar Kinhal
# Hackathon 4.2 – Silver member Freedom Business
#ILHDEEPLEARNER #ILHCOMMUNITY #ILHMEMBER
Thank you Siddharth sir 🙏 for letting us know about the factors that make people buy 💴 . This is the game changer concept that will boost our
sales .
So here are my learnings from the podcast :
🏦 Sales is never a logical decision but it is a Emotional decision , It is the transfer of emotions .
🔹27 Factors That Make People Buy🔹
1) Fear 😨 : If your product can actually solve the problem of fear . People make transaction because it drives people to go and buy .
2) Desire 🚀 : Desire to achieve things in life , Desire to achieve results and many more . This
actually drives people to buy .
3) Safety 😷
4) Adventure 🏂
5) Significance 😌
6) Better Relationship 👩❤️👨
7) Better Health ❤️🩹
8) Success 🦸♀️
9) Finding Purpose 🕵️
10) Growth in life 📈
11) Appreciation 👏
12) Saves time ⏳
13) Faster 🔄
14) Better ☺️
15) Cheaper 😮
16) Feel Secure 🤗
17) Become Attractive 😍
18) More Comfortable 😊
19) Happines 😃
20) Resonating Story 👨
21) Latest Things/New 💻
22) Trust in brand 🤝
23) Boredom 🥱
24) Emotional Nostalgia 🥲
25) Overcome Addiction 📵
26) Exclusivity👌
27) Self Worth 💪
🔹So these are the 27 triggers that make people buy . So see if you can connect your product to 2 of these emotions and if you can include these those emotions (Respective) with right examples and strategies . Your sales will boost 🚀 like never before . Because it’s all about connecting with people emotionally , making their emotional goals what they want to achieve to be achieved . When you are able to connect 🤝 with people emotionally then people make transaction 💸
Selling is transfer of emotion
People buy you first before they buy your products
If you apply any one of that 27 emotional concept in your sales pitch they increase your conversations
If people trust in you and that person find the you’re the person to achieve his goal then people buy your products and services.
#ilhdeeplearner
My notes and thoughts on Sidz excellent podcast.
Simply put more sales mean more business.
Selling is just a transfer of emotion.
Interesting thing about sales is that it’s never a logical decision, it’s an emotional decision.
27 Reasons that make people buy:
27 emotions that make people buy, transacting with conviction from the buyers side.
List of emotions that drive people to buy a product or service are:
1) Assuages their Fear: People buy to tackle a problem, out of fear like health, finances. Use this emotion very carefully as it may back fire
2) Fulfils their Desire: Desire to achieve more , to look good, to be more healthy, to make more money.
3) Safety: A product or service that assures safety, safety in many aspects
4) Helps them taste the Adventure: Emotion that makes people go and experience something new.
5) Helps them Gain Significance: Achieving a sense of significance or a feeling of being significant in society by buying or using a product or service. Gives the buyer a sense of being accepted more in the society.
6) Helps them build Better Relationships: If your product or service helps the buyer build a more meaningful relationship or relationships, they’ll buy your product.
7) Helps them achieve Better Health: A product or service that you offer which guarantees or promotes better health then the buyer is more inclined to buy the product.
8) Helps them achieve Success: A product or service that ensures success in their endeavors, then the buyer will be willing to buy the service.
9) Is in sync with their Purpose: If the product or service that you are offering helps the buyer align themselves with their higher purpose, they’ll buy it.
Second set of emotions that help a buyer make a buying decision are:
1) Help them Grow: If the product or service can help them grow in various aspects of their lives, they’ll buy the product or service.
2) Help them Achieve Appreciation: If the product or service helps them be appreciated more, be looked up to, that’s another trigger that will make the buyer buy your product or service.
3) Helps them Save Time: A product or service that will help them save time and promises increased productivity as a measure of that, they’ll go for it.
4) Achieve Results Faster: If a person can achieve the same results faster and more efficiently, they will definitely go for it as time is directly proportional to money and the most invaluable asset that they have.
5) A Better Deal: Buyers are bound to make a buying decision after due consideration from various offers online and offline, they are bound to indulge in diligent market research before making the buying decision. So, if your product or service is a no brainer , the best deal that can be, then they will go for it.
6) Available for a Cheaper/lesser Price an Equal but not as expensive option: This is so related to the earlier trigger, your product or service need not be the best deal that there is but should also be competitively priced. Let’s say you have the best anti-virus solution to offer, but priced exorbitantly high, just because you say its the best, is not enough. It has to be cheaper and competitively priced.
7) Help them feel more Secure: Another great sales trigger is a product or service that offers security and thereby peace of mind.
8) Helps them become Appealing or Attractive to look at: That’s a big buying trigger and people will definitely go for it.
9) Helps them Achieve or Experience comfort: A great buying trigger that promises a reprieve from the rigors of the daily grind.
The third set of Buying Triggers are:
1) Helps them Achieve or Gain Happiness: Happiness being a more personal emotion and therefore intangible, is a great motivator. If the product or service you’re offering helps them achieve happiness, a sense of fulfillment and your product or service can back it up with enough testimonials, case studies and reviews, they’ll definitely go for it.
2) A Compelling Story: If you share a compelling story that really connects with their story, it builds an instant rapport and is a great conversion point.
3) Offer something New and latest, A Novelty: People will buy something which is unique, new or latest in the market, something which is cutting-edge which offers a novel solution or is a novelty in the market
4) Make your Trust and Authority a great buying trigger: People value trustworthiness and authority in the sector as a great trigger when it comes to buying a product or service. This not only works for established brands but may work in your favour too even if you are new. If you have enough testimonials, case studies, user reviews and enough presence to establish that.
5) Boredom: Many people make impulse purchases just out of boredom but that shouldn’t mean you offer something shoddy or substandard, ensure you maintain brand quality. Boredom is also an emotional trigger, offer something exciting and really new in the market something which gives the customer a sense of doing something.
6) Nostalgic value: Humans are emotional beings, even if some try very hard and fail trying to be stoical about everything in life. We cherish our memories, anything which will reconnect us with a memory is a great buy. For example, I bought a set of Enid Blyton books, even though they were slightly overpriced, because it brought back all those fond memories of 3 of my closest buddies reading them in the library or under the bedcovers at night using torch lights. So anything which triggers a deep cherished memory is a great buy.
7) Something which will help them Overcome Addiction: Anything done over the limit is an addiction and if there is a way to get out of it safely, people will definitely buy it, irrespective of the price because it will help them in their physical health and emotional well being.
8) Exclusivity: A limited edition phone, a collectors edition book, a limited edition bike/car/motorcycle, anything which is exclusive and is totally unique and is a great status symbol is a must but for many.
9) Something which will Enhance their Self-Worth: This may seem like a materialistic ideal to achieve but is in fact a great buying trigger because in todays materialistic world,, things unfortunately have more value than people and for people who are alone or sequester themselves from the society, anything which will enhance their self-worth, increase their value of self-respect, is a great buying motivator.
These 29 triggers/factors are great pointers in building a product or service which caters to the buyer’s emotions.
If you can use these 27 in creating content that will help you establish a deep connect with your audience, it will lead to amazing conversions in your webinars or seminars or service offerings.
Every buying decision is inherently all about emotions because people buy a product or service to fill their deep core emotions and to fill the vacuum caused by the unfulfilled desires.
Its all on you, its effectively you communicate it to the audience and build an instant and everlasting rapport.
You should be able to convince them wholeheartedly that your product or service will help them achieve their goals, assuage their emotions and fulfill their desires. The most important thing is for YOU to BELIEVE that YOUR PRODUCT MEETS and FULFILLS the emotions or triggers pertinent to your product or service or maybe all 27.
Nurture emotions to make deep connects but never play with emotions, playing too will create something deep and indelible, not trust but hate.
Be Careful. Be Wise. Be Ethical.
More Power To You.
#ILHDEEPLEARNER
Awesome! More power to you, Aditya.
#ILHDeepLearner
Sales is Emotional decision
1st Set
1. Fear : It is industry depends
2. Desire: To achieve more on different things
3. Safety
4. Adventure
5. *Significance
6. For Better or Meaningful Relationships
7. Better Health
8. *Success
9. Purpose
2nd Set
1. *Growth
2. Appreciation
3. *Time Save
4. Result Fasters
5. Better Deals
6. Cheaper in Price
7. *Secure
8. Attractive
9. Comfort
3rd Set
1. Happiness
2. *Story
3. New and Latest
4. *Trust
5. Boredom
6. Nostalgic
7. Addiction
8. Exclusivity
9. Self-Worthy
Awesome! More power to you, Ravi.
#ILHDEEPLEARNER
27 factors that make people buy your products
My lessons learnt
Buying is an emotional decision, Not logical.
27 factors
1. Fear Psychology.
Fear makes you buy when the customer feels that he is at loss if he doesn’t buy. Eg. Patient buys Medicines prescribed by doctor
2. Desire Desire to achieve more, desire to look beautiful, make more money, have an amazing relationship, to be healthy.
3. Safety: If the product can bring the emotion of safety, then we can sell on this emotion
4. Adventure: the emotion of using something new
5. Significance: If the product makes them more significant and acceptable, then the customer buys it
6. Better relationships: If the customer feels the product makes the relationships better, he buys it
7. Better health
8. Success
9. Purpose: If the product makes your customer align with their purpose then you can sell it to the
10. Growth
11. Appreciation: By buying the product, if the customer gets more appreciation, then he buys it
12. Save time
13. Speed, and faster
14. Better deals
15. Cheaper than the competitor’s price
16. Security: The product makes the customer feel more secure they buy it
17. Makes them more attractive
18. Makes them more comfortable
19. Happiness: The more intangible feeling of happiness and peace
20. Story: emotional story and rapport
21. Latest and new: the feel of having first
22. Trust
23. Boredom solving
24. Nostalgia: connecting to a childhood memory
25. Solves addiction
26. Exclusivity: MontBlank times only a few pieces in the world
27. Selfwothiness: If the product brings a better self-worth
If we could touch and strike the cord of any one of these vacuum/feelings/ craving, in the webinar/1-2-1, you can increase the number of transactions.
Awesome treasure. Will be really useful while conducting my own webinar. Thanks Sidz.
01. Fear
02. Desire
03. Safety
04. Adventure
05. Significance
06. Building relationship
07. Better Health
08. Success
09. Purpose
10. Growth
11. Appreciation
12. Save time for people
13. A person can achieve result faster
14. Better deal
15. Cheaper price
16. More secure
17. More attractive
18. More comfort
19. Happiness
20. A compelling story
21. Something new and latest
22. Trust & authority
23. get rid of boredom
24. Nostalgic feeling
25. To overcome addiction
26. Exclusivity
27. Self-worth
Awesome insights, Kapeel.
Connecting products and services with emotions make them sell much better. This is because buying decision is almost always an emotional act rather than a logical one… There are 27 triggers that make people buy products… There is 3 set of these emotions…
First set of triggers: Fear, Desire for perfection, Feeling of safety, adventure/ excitement, significance, Meaning relationship, Better health, Success, Higher purpose connect
The second set of triggers: Growth, Appreciation, time-saving, yielding Faster results, Cheap, Best deals, Security, feeling attractive, Comfort-giving
Thrid set of triggers: Happiness, trustworthiness, Peacefulness, Story connection, solving boredom problem, hitting some kind of nostalgia, helping with overcoming addiction, exclusivity, Sefl-worth establishing…
Keeping these triggers in mind, it will be helpful to use them in ads and increase outreach of our products
#ILHDEEPLEARNER, #ILHFAMILY
Awesome! More power to you, Ruby.
# ILH DEEP Learner
27 Factors That Make People Buy
DO YOU Want More sales in your Business. Did you know that Selling Is Just A Emotional Transfer. People Need To Buy First Before They Buy Your Products Or services & The Interesting
Thing About Sales It’s Not A Logical Decision. It’s Usually A Emotional
Decision.
1 ST Set
01 : 😱 Fear
02 : Desire
03 : Safety
04 : Adventure
05 : Significance
06 : Better Relationships
07 : Better Health
08 : Success
09 : Purpose
2ND Set
10 : Growth
11 : Appreciation
12 : Save Time
13 : Achieve Faster
14 : Better Deals
15 : Cheaper
16 : Security
17 : More Attractive
18 : More Comfort
3RD Set
19 : Happiness
20 : Story
21 : New & Latest
22 : Trust & Authority
23 : Bored
24 : Emotional Nostalgia
25 ” Addiction
26 : Exclusivity
27 : Worthy
Key takeaways:
In most cases, buying is an emotional decision. People first buy the products emotionally and then they rationalize by using those stuffs.
27 factors that make people to buy / 27 buying triggers
____________________________
1. Fear
2. Desire
3. Safety
4. Adventure
5. Significance
6. Better relationship
7. Better health
8. Success
9. Purpose
10. Growth
11. Appreciation
12. Save time
13. Faster
14. Cheaper price
15. Better deal
16. Attractive
17. Security
18. Comfort
19. Happiness
20. Story
21. New & latest
22. Trust & Authority
23. Boredom
24. Nostalgia
25. Overcome addiction
26. Exclusivity
27. Self-worth
I have got at least 8 factors that I will be able to address and will attract customers towards my products. Thanks a ton, Sidz.
#ILH Deep Learner
Awesome! More power to you, Ananya.
27 Factors that make people Buy
Do you want more sales?
Sales is not the most logical decision but an emotion decision
27 Factors that make people buy
1. Fear – People buy when they are in fear.
2. Desire
3. Safety
4. Adventure
5. Significant
6. Better Relationship
7. Better Heath
8. Success
9. Purpose
10. Growth
11. Appreciation
12. Save Time
13. Faster Results
14. Better Deals
15. Cheaper price
16. Security
17. Attractive
18. Comfort
19. Happiness
20. Story
21. New and Latest products
22. Trust & Authority
23. Boredom
24. Emotional Nostalgia
25. Overcome Addiction
26. Exclusivity
27. Self-worth
Happy Learning!
#ILH Deep Learner
Good takeaways, Sanjay.
PEOPLEBUY ONLY WHEN THEIR REQUIRED-RED HOT BUTTON
1.
1.#FEAR
2.#BETTERMENT
3.#HAPPINESS
4.#TRANSPERANCE
5#EMOTIONAL REASON
6.#BURNING DESIRE
7.#PROFIT
8.#GROWTH
9.#RESULTS
10.#CAUSE
11#LIFESTYLE
12#PASSION
13#WOW FACTOR
14#EMERGENCY
15#CHANGE
16#PROTECTION
17#SAFETY
18#ATTRACTICE
19#POWER
20#SPECIA;ISATION
21.#LOOK
22.#DECISION
23.ENERGY
24.SELFINTEREST
24#IMPROVEMET
25.#MOMENT
26.#BUILDBRAND
27.#URJENCY
Thank you, Bhaskar.
Thank You Sidz for sharing these Emotional factors which can make people to buy…( Make more & more sales )
Selling is an transfer of emotion ,People will buy you first before buying product or service ,sales is not an logical decision its an Emotional decision ,below are the 27 factors which make people to buy ,
1)Fear
2)Desire
3)Safety
4) Adventure
5)Significance
6)Better Meaningful Relationship
7)Better Health
8)Success
9)Purpose
10)Growth
11)Appreciation
12)Save Time
13)Faster Results
14)Better Deal
15)Cheaper
16)Secure
17)More Attractive
18)More Comfort
19)Happiness
20)Story
21)New and Latest
22)Trust and Authority
23)Boredom Problem
24)Emotional Nostalgia
25)Overcome Addiction
26)Exclusive, Limited Edition
27)Self Worth
The above 27 emotions people make to really buy ,
By applying above mentioned factors will get more & more sales …Thanks Sidz
#ILHDeeplearners
Thank you, Sunil.
#ILFDEEPLEARNER
#ILHFAMILY
#ILH
Selling is just a transfer of emotions. Selling is not logical decision it is purely emotional decision. People buy you first before they can buy your product.
THE 27 FACTORS THAT MAKE PEOPLE BUY ARE…..
> Fear
> Desire
> Safety
> Adventure
> Significance
> Better Relationship
> Better Health
> Success
> Purpose
> Growth
> Appreciation
> Save Time.
> Results
> Better Deal
> Cheaper
> Security
> Attractive
> Comfort
> Happiness
> Story
> News and Latest
> Trust and authority
> To overcome boredom
> Emotions and Nostalgia
> Overcome addiction
> Exclusivity
> Self worth
If you can pick any one of this 27 factors and incorporate that into your marketing and advertisement to strike that emotion card that make people to buy your product much faster.
. #ilhdeeplearner
Selling is an emotional transaction. People buy u before they buy your product. Also, it is never a logical decision but later we try to rationalize it.
1)fear 2. Desire 3. Safety 4. Adventure 5. Significant 6. Better Relationship 7. Better Heath 8. Success 9. Purpose 10. Growth 11. Appreciation 12. Save Time 13. Faster Results 14. Better Deals 15. Cheaper price 16. Security 17. Attractive 18. Comfort 19. Happiness 20. Story 21. New and Latest products 22. Trust & Authority 23. Boredom 24. Emotional Nostalgia 25. Overcome Addiction 26. Exclusivity 27. Self-worth
Ok
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Thanks a ton, Banibarata.
#ilhdeeplearning
#ilhfamily
27 Factors That Make People Buy
1. Fear
2. Desire
3. Safety
4. Adventure
5. Significance
6. Better Relationships
7. Better Health
8. Success
9. Purpose
10. Growth
11. Appreciation
12. Save Time
13. Faster Results
14. Better Deals
15. Cheaper price
16. Security
17. Attractive
18. Comfort
19. Happiness
20. Story
21. New and Latest products
22. Trust & Authority
23. Boredom
24. Emotional Nostalgia
25. Overcome Addiction
26. Exclusivity
27. Self-worth
Connect your product or service with the above factors.
Sale is not a logical it’s an emotional decision…
– [x] Fear of something
– [ ] Desire to achieve or attain something
– [ ] Safety of home person
– [ ] Adventure to have thrill and adrenalin
– [ ] Significance of self or some service
– [ ] Relationship to make it a happy r
– [ ] Better health self and family
– [ ] Success for betterment
– [ ] Purpose of life to have more meaning fun life
– [ ] Growth of self, business, relationship
– [ ] Appreciation of themselves and family business
– [ ] Save time anything to achieve more in less time
– [ ] Achieve result faster
– [ ] Better deals to save money and time
– [ ] Cheaper to have more affordability
– [ ] Security of anything related to customers
– [ ] Attractive self to have more attraction and appreciation
– [ ] Comfort of home and office and self..travel
– [ ] Happiness to have peaceful life
– [ ] Story. To establish strong bond with customers, neighbours and colleagues
– [ ] New and latest. Just to flaunt if can afford
– [ ] Established trust. For better connection
– [ ] Boredom overcoming. Can do anything affordable and attractive to feel more busy and valuable
– [ ] Emotional nostalgia just to remain connected with the past experiences
– [ ] Overcome addiction. Any addiction is bad and have to be overcome
– [ ] Exclusivity just for more attraction
– [ ] Self worth is good for better health
27 Factors that make people buy
Selling is a transfer of emotion and energy
It is an emotional decision
Top three
Fear
Desire
Safety
More
– Health
– – Success
– – Purpose
– Adventure
– Success
– Significance
Another set
– Growth
– Appreciation
– Time saving
– Faster results
– Better deals
– Cheaper and affordable
– Help people become secure
– More attractive
– More comfort
Third set
– Happiness
– Story
– When they see trust and authority
– Solve boredom
– Nostalgia
– Overcome addiction
– Exclusivity
– Raise self worth
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Any sale is not a logical decision; it is an emotional decision.
The following emotions could be triggered to market products or services:
1. Fear
2. Desire
3. Safety
4. Adventure
5. Significance
6. Better Relationships
7. Better Health
8. Success
9. Purpose
The above set of 9 emotions basically addresses the lacking mindset.
10. Growth
11. Appreciation
12. Save Time
13. Faster Results
14. Better Deals
15. Cheaper price
16. Security
17. Attractive
18. Comfort
The above set of nine emotions addresses the craving mindset.
19. Happiness
20. Story
21. New and Latest products
22. Trust & Authority
23. Boredom
24. Emotional Nostalgia
25. Overcome Addiction
26. Exclusivity
27. Self-worth
The above 9 emotions address the fulfillment-seeking mindset.
While selling, people could be hooked into one or many of these emotions to make successful sales.